Month: July 2025

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Top 9 Sustainable Practices for MSMEs in 2025 | Boost Growth While Going Green

In contemporary days, environmental concerns and social responsibilities are becoming extremely important. It is now a business necessity and not only a global issue. Adopting sustainable business practices is not only good for the planet but also ensures that the business is ready for the future. In this blog, we will see sustainable business practices that can be adopted by MSMEs.

SUSTAINABLE BUSINESS FOR MSMEs

Sustainable business practices are strategies that help a business grow without harming the environment or society. In the case of MSMEs, it saves energy and resources, reduces pollution and wastes etc. This idea also includes using ethical and local supply chains and supporting employees and communities. This helps the company remain in profit for a long term.

KEY PRACTICES FOR MSMEs

  1. Energy Saving
  2. Waste Management 
  3. Water Conservation 
  4. Eco Friendly Materials
  5. Green Products
  6. Environment Friendly supply chain
  7. Digital operations 
  8. Employee Training 
  9. Follow Environmental Laws
1. ENERGY SAVING

Sustainable Business practices involve saving resources for the future. 

  1. You should save energy by replacing old machines with energy – saving ones. 
  2. Change traditional bulbs with LED lights.
  3. You can reduce electricity use and bill by using solar panels. 
  4. Track your power usage using energy meters and then work accordingly.
2. WASTE MANAGEMENT 

Waste Management is important as it harms the planet in many ways. To do this normally in our day to day life, we have 5Rs. They are Refuse, Reduce, Reuse, Repurpose and Recycle. Similarly MSMEs can also follow the 3Rs.

  1. You can REDUSE the waste by producing only what is needed. Production should be measured.
  2. You should always consider REUSING the materials. You can reuse the packaging or the leftover fabric etc.
  3. You should RECYCLE the scrap metal, paper, plastic etc. For this, businesses can contact firms that do so.
3. WATER CONSERVATION 

Water is a non – renewable resource. If extinct it can’t be brought back. Companies should keep in mind to minimize its use and save it.

  1. Always use low flow taps as they reduce the amount and save water.
  2. Reuse the water for other purposes like cleaning or gardening.
  3. Build a rainwater harvesting system in your offices.
4. ECO FRIENDLY MATERIALS

Businesses should use planet friendly materials. They should buy, sell and use materials which are non-toxic, biodegradable and organic. They should also consider using recyclable or compostable packaging. They can switch from plastic containers to glass containers. They should also consider preferring suppliers who use ethical and planet friendly methods

5. GREEN PRODUCTS 

Try to design green products that are environmentally friendly. Make products that last longer and can be reused. If possible offer services like refill and repair. Businesses can go digital to reduce use of paper and plastic.

6. ENVIRONMENT FRIENDLY SUPPLY CHAIN

Going green not only means taking steps for your business but also engaging with people who are also concerned for the environment. You should buy from suppliers nearby to avoid transportation. You should choose vendors who follow ethical and environmental practices. If possible, you can choose to use electric vehicles for deliveries and other work.

7. GO DIGITAL

Try to work as much digitally as you can. Use cloud storage instead of paper files. Try to use WhatsApp, Emails and digital invoices. The best option is to offer products on e-commerce rather than to open physical stores.

8. EMPLOYEE TRAINING 

Employees are the backbone of your business. Educate them about saving electricity and water. Encourage eco-friendly habits  like turning off machines after use etc. Offer safe and inclusive workspaces and fair wages.

9. FOLLOW ENVIRONMENTAL LAWS

The government has made regulations to work in eco-friendly ways. One should get proper clearance from the Pollution Control Board. You should follow safety and hygiene standards and avoid illegal dumping of waste.

BENEFITS OF SUSTAINABLE PRACTICES 

Sustainable practices are not encouraged only because it concerns the environment but also because it helps you in various ways.

  1. It saves a lot of money as there are low energy, water and material costs.
  2. It attracts the eco- conscious customers who prefer green brands.
  3. It helps in getting easy loans and grants as green businesses get special funding.
  4. Adhering to pollution and labor laws helps avoiding fines.
  5. It helps expand markets as it becomes easier to export to countries with strict environment rules.
CONCLUSION 

Sustainability is a smart way to do business. This can lead to big savings, loyal customers and long term success as you are future ready. This can help you contribute to the global goal of environmental preservation. You can grow a successful business with the help of government schemes, financial institutions and consumer awareness. Sustainability is not only good for planet but also for business

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top 10 Green Business Ideas for MSMEs in 2025

Green business ideas are businesses that prioritize environmental sustainability. They reduce waste and pollution and help in conserving natural resources. For MSMEs, going green is not only socially responsible but also financially benefitting, as consumers and governments are increasingly supporting eco-friendly businesses.

VARIOUS BUSINESS IDEAS

  1. Organic Faming
  2. Recycling Business
  3. Manufacturing and Installing Solar Products
  4. Eco- Friendly Packaging 
  5. Green Delivery Services
  6. Organic Personal Care Products
  7. Eco-Friendly Cleaning Services 
  8. Sustainable Retail Store
  9. Waste to Product Business
  10. Green Consultancy Service

You May Read Also:

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  • ORGANIC FARMING

Organic farming refers to growing crops without the use of chemical fertilizers, pesticides. It encourages use of natural methods to maintain soil fertility and ecological balance. Businesses can sell organic vegetables, grains, or fruits at local markets or through online platforms. MSMEs can produce organic compost, vermicomposting, or manure.

They can also create packaged organic food products such as pickles, spices, and herbal teas. There is a growing demand for healthy and chemical-free food among consumers.There are government subsidies and certifications like ‘India Organic’ to support the growth of organic businesses. Organic farming also causes less damage to the environment and helps preserve soil health.

  • RECYCLING AND UPCYCLING BUSINESS

Recycling and upcycling involve collecting waste materials such as plastic, paper, metal, and clothes, and converting them into usable products. This not only helps in reducing waste but also makes a better product from that discarded item. They can set up a recycling unit for processing materials like plastic bottles, e-waste, glass, or cardboard. They can make upcycled home décor or furniture using old wood or scrap metal.

 Textile upcycling is also gaining popularity nowadays. Turning old clothes into bags, quilts, or accessories is both creative and profitable these days. MSMEs can start a local waste collection and sorting service to support recycling efforts in their community. This business ensures resources are reused rather than wasted. It helps reduce the landfills and lowers environmental pollution. Most importantly, recycling and upcycling ventures can be launched with small investments and have potential for scaling.

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  • MANUFACTURING AND INSTALLING SOLAR PRODUCTS

This involves the manufacturing or installation of solar-powered products or systems. They use clean, renewable energy from the sun to operate various devices. They also help meet energy needs. They can assemble solar lamps, lanterns, and streetlights. Another idea is offering solar panel installation services for homes and businesses.

 MSMEs can also provide solar-powered cold storage solutions in rural regions for agricultural and perishable storage needs. Distributing solar water heaters or solar cookers serve growing customer needs. There is high demand for solar solutions in rural and semi-urban areas where electricity is limited. The government offers several incentives and schemes that support such businesses.

  • ECO-FRIENDLY PACKAGING SOLUTIONS

Eco-friendly packaging involves creating alternatives of plastic packaging by using sustainable and biodegradable materials. This aims to reduce environmental impact while fulfilling the same functional needs. MSMEs can explore various avenues in this field. They can manufacture paper bags, cardboard boxes, jute bags, or bamboo containers to replace plastic-based options. You can offer eco-packaging solutions tailored for food delivery services and e-commerce businesses. 

Innovative products like reusable cloth packaging or seed paper packaging can also create a unique niche in the market. There is a rapidly growing demand for eco-friendly packaging due to increasing plastic bans and environmental awareness. Businesses providing green alternatives enjoy better brand visibility. This sector also strongly supports biodegradable and compostable practices, aligning with global sustainability goals.

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How Short-Form Videos Can Skyrocket Your Sales in 2025

  • GREEN DELIVERY SERVICES

Green delivery refers to offering logistics and delivery services that minimize environmental impact. This can be done by using non-polluting. There are several green delivery opportunities for MSMEs. They can offer delivery services using bicycles or electric scooters which are both eco-friendly and cost-effective. 

Providing EV rental services for delivery is another profitable business. These services help reduce both air and noise pollution, especially in urban areas where traffic and emissions are major concerns. Electric vehicles and bicycles also come with the added advantage of low fuel and maintenance costs, making them financially reasonable and sustainable.

  • NATURAL AND PERSONAL CARE PRODUCTS

This business involves the manufacturing of skincare, haircare, and hygiene products using natural, herbal, or Ayurvedic ingredients. These products avoid harsh chemicals and focus on plant-based formulations. MSMEs can explore a variety of offerings in this space. They can create handmade soaps, shampoos, scrubs, and lip balms using herbal oils and natural extracts. Developing Ayurvedic remedies for common concerns like hair fall, acne, and skin irritation is also profitable.

Businesses can introduce a refill system to encourage customers to reuse containers and reduce single-use plastic waste. There is high demand for natural personal care products, especially among urban and health-conscious consumers. Such ventures can be started on a small scale, even from home, and products can be sold both online and through retail stores. Using sustainable packaging further enhances brand value and appeals to eco-conscious customers.

You May Read Also:

Top Strategies to Attract Customers Using Referral Marketing and Mouth Publicity


  • ECO-FRIENDLY CLEANING SERVICE

Eco-friendly cleaning services involve cleaning homes, offices, and other spaces using non-toxic, biodegradable cleaning agents that are safe for both people and the environment. MSMEs can offer green cleaning services for homes, hospitals, restaurants, and other establishments where hygiene is critical. Another opportunity is to sell do-it-yourself (DIY) solutions made from natural ingredients. 

Businesses can also provide specialized services for post-event cleanups or move-in/move-out cleaning, which are nowadays in high demand. Eco-friendly cleaning is safer for human health and has a lower environmental impact compared to chemical-based cleaning. Its popularity is growing rapidly. This business requires low startup costs, making it accessible for new entrepreneurs.

  • SUSTAINABLE RETAIL STORE

Sustainable retail stores are businesses that focus on selling eco-friendly products.  They aim at reducing environmental impact and promote healthy consumption. MSMEs can open either physical or online stores that offer items like bamboo toothbrushes, reusable straws, cloth bags, and organic grocery products. 

Another attractive idea is setting up refill stations for products such as detergent, shampoo, and grains to encourage waste-free shopping. This type of business appeals to the rising number of environment-conscious middle-class buyers. It works especially well in urban neighborhoods and tourist destinations, where awareness and demand for sustainable products are higher. MSMEs can also partner with local artisans or NGOs to source unique, ethical products and build community support.

You May Read Also
How to Build a Successful Brand in Small Towns

  • WASTE TO PRODUCT BUSINESS

Waste-to-product businesses involve using waste materials to create functional or decorative items. This approach transforms discarded items into valuable products, contributing to sustainability and innovation. Agricultural waste can be converted into bio-bricks or paper. Coconut shells can be repurposed to craft bowls, lamps, or decorative handicrafts. 

Discarded tiles, wood, or steel can be used to produce unique home décor items, offering both functionality and aesthetic appeal. This business promotes innovation and provides employment opportunities, especially in rural areas. It also offers strong branding potential through themes like “Made from Waste,” which relates with environmentally-conscious consumers. 

  • GREEN CONSULTANCY SERVICE

Green consultancy services involve assisting other businesses in becoming more sustainable by reducing their harmful contribution to the environment. These services aim to guide organizations in adopting eco-friendly practices and adhere to the environmental standards. MSMEs can conduct energy audits for factories or buildings to identify inefficiencies and reduce energy use. 

They can also provide carbon footprint measurement and reporting to help businesses understand and lower their emissions. Offering support for environmental certifications and compliance. Green consultancy is a high-demand professional service as sustainability becomes a growing priority across industries.

It is especially suitable for individuals with a background in science, engineering, or environmental studies. It can be run online or remotely with minimal investment, making it an accessible and scalable business option.

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Startup Freedom or Franchise Security – What’s the Right Path for You?

CONCLUSION 

Green businesses are the future and MSMEs can take this opportunity to lead the change. By focusing on sustainable ideas, you not only help protect the planet but also get access to a growing market of environmentally-conscious consumers. With low investment, government support, and growing demand, these ideas offer real potential for long-term profit and positive impact.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top Local Influencer Marketing Strategies for Small Businesses in 2025

In today’s world, small businesses are always looking for smart, low-cost ways to attract regular customers. One great way is local influencer marketing. Unlike big celebrities who charge a lot of money, local influencers are much more affordable, trustworthy, and more effective. In this blog, we will learn about local influencer marketing.

ADVANTAGES OF LOCAL INFLUENCER MARKETING 

A. CHEAP

One of the biggest reasons local influencer marketing is great for small businesses is because it’s much more affordable. Some influencers (with 10k–50k followers) might charge ₹4,000 to ₹40,000 per post, while others (under 10k followers) may even collaborate for free products or small perks. On the other hand, ads on Google or Facebook are getting costlier and don’t always work as well.

B. TRUST AND ENGAGEMENT

Local influencers have a close connection with their followers. Their audience trusts them, and when they recommend something, people actually listen. So, if they talk about your business, their followers are more likely to visit your store or check you out online.

C. RIGHT TARGET AUDIENCE

Instead of showing ads to random people across the country, local influencer marketing lets you connect with people who live near your shop or service area. This is super useful for places like cafés, gyms, salons, or local stores that rely on nearby customers.

D. INCREASES REACH

When influencers tag your location or mention your business online, it improves your visibility on Google and social media. This makes it easier for new people nearby to find your business online.

 2. HOW TO FIND RIGHT INFLUENCERS 

A. CHOOSE A PLATFORM

Use of social media varies from place to place. The audience goes to different platforms for varying purposes. Use social media platforms that match your business type:

  • Instagram – Great for food, beauty, fashion. Use hashtags or location tags.

  • Facebook Groups – Search for groups that match the purposes like support groups, fitness groups etc.

  • YouTube – Ideal for longer videos or reviews.

B. CHOOSE THE RIGHT INFLUENCER

Pick someone with real engagement and not just followers. Their audience should be similar to your target customers, and their content should feel real and interactive. It is advantageous if they’ve worked with other small businesses before.

3. WAYS TO WORK WITH INFLUENCERS

A. Free or Low-Cost Deals

You can often work with influencers just by offering free products or services. You can also give discount codes for their followers and track how many people used them. Hosting a small event and inviting influencers is another affordable way to create buzz.

B. Paid Collab (Still Not Too Costly)

Even if you pay, it’s still budget-friendly. An Instagram Story might cost ₹1,500–₹8,000. Reels usually range from ₹4,000–₹40,000. A blog post from a trusted local influencer can cost ₹8,000–₹25,000 but is great for long-term trust and Google ranking.

C. Long-Term Partnerships Work Best

Instead of a one-time post, try long-term deals. For example, offer three posts a month at a discounted rate. This builds stronger trust with their audience and feels more real.

CONCLUSION

Local influencer marketing is a smart, affordable way for small businesses to grow. By teaming up with trusted, relatable voices in your area, you can reach the right people, and build real trust without spending huge amounts. Local influencer marketing gives small businesses the chance to shine and succeed on their own terms.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Smart Hiring: How to Find the Best Remote Freelancers and Intern

Small businesses face many challenges, they have to find people with the right skills while keeping the costs low. Traditional hiring is expensive, it involves long-term contracts, office space, and equipment costs. The solution to this is hiring remote freelancers and interns. In this blog we will learn how one can manage to keep costs low yet have workers.

  1. FREELANCERS AND INTERNS

A. IT MAKES YOUR WORK EASY

Hiring remotely can save you a lot of money. You don’t need to pay for office rent, laptops, or employee benefits. You can hire people only when you need them according to hours o specific projects. You get access to talent from all over the world, not just your city. You avoid long hiring processes, remote hiring is usually much quicker.

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B.  WHAT IS BENEFICIAL ?
  • Freelancers are experienced professionals. They charge more but are perfect for tasks like website design, SEO, or creating ads.

  • Interns are usually students or fresh graduates. They may work for a small fee or even for free to gain experience. They’re best for tasks like social media, admin work, or basic research.

PLATFORMS TO HIRE FROM

A. Freelancers

You can hire freelancers from various platforms like 

  • Upwork – It is great for all kinds of projects. You can choose between hourly or fixed-price.

  • Fiverr – It is good for quick, small jobs like logos, videos, or SEO fixes.

  • Freelancer.com – It allows freelancers to bid on your project. This is a budget-friendly option.

  • Toptal – It is best for top-level experts. It is a bit pricey though.

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B. Interns

Interns can be hired from various platforms like- 

  • LinkedIn – You can post your opening with hashtags like #Internship or #Hiring. People can then search and apply for it.

  • Internshala – This is popular in India for student interns.

  • AngelList – It is ideal if you’re a startup looking for interns in tech or business roles.

  • University Job Boards – Using this you can reach out to colleges near you for eager student talent.
HIRING IS EASIER

Start by writing a clear job description about work, needs and pay. After you get applications, shortlist a few based on their past work or a small test. Do a short video call to check communication skills and how well they’d fit your work style. Once you choose someone, agree on things like deadlines, payment terms, and what tools you’ll use. 

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5 Tips Firms Should Follow for Hiring the Right Employee

LEGAL AND PAYMENT TIPS
  • Always use a simple contract to define the scope of work and payment terms.
  • For payments, use platforms like Google Pay, Razor PAY etc. 
  • Don’t forget to check your local tax laws to stay compliant with regulations around freelancer or intern hiring.

CONCLUSION 

The future of work is flexible. By hiring remote freelancers and interns, you can get expert help when you need it, without overspending. In today’s fast-moving world, this is a great money-saving trick and a smart growth strategy. It’s totally doable for small businesses with limited budgets.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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How Short-Form Videos Can Skyrocket Your Sales in 2025

In today’s digital landscape, short-form video has emerged as one of the most powerful tools small businesses can use to increase brand visibility, engage their audience, and earn money all without spending significantly on ads.

Platforms like Instagram Reels and YouTube Shorts have allowed even the smallest brands to gain attention and compete with larger companies. In this blog, we will learn about strategies that will help us in increasing the reach and grow our business. 

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BENEFITS OF SHORT FORM VIDEOS 

  1. ALGORITHM CONNECTS YOU TO NEW USERS

Instagram and YouTube promote short-form video content through their feeds. Instagram Reels often reach users who don’t even follow your account. Similarly, YouTube Shorts appear in feeds of entirely new audiences and communities. The platforms reward creators who post consistent, engaging content by increasing their visibility.

  1. CONSUMERS’ BEHAVIOR

The demand for video content is growing rapidly. Many consumers now want to see more videos from brands they like. Mobile shoppers are more likely to be attracted by videos than with static images. This highlights the format’s power in influencing purchase decisions.

  1. LOW COST MARKETING

Creating impactful short videos doesn’t require high-end production. A smartphone and basic editing skills are enough. This format enables small businesses to reach vast audiences organically, without spending heavily on advertisements. The opportunity for growth is high.

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  1. VIDEOS DEMONSTRATING PRODUCTS

Product demo videos work especially well because they show genuine products in a short span. The most effective demos includes various things like close-up shots showing detailed product features, before-and-after results, real-world applications or use cases and testimonials from satisfied customers

  • BTS WORKS BEST

This type of content builds trust and adds authenticity. Popular formats include footage of your manufacturing or packaging processes , “A day in the life” clips of your team and Office tours or workspace walkthroughs. These videos help make your brand homely and deepen your emotional connection with viewers.

  1. CONTENT MADE BY USERS

Any form of content like reels, stories, posts containing information or reviews about your brand made by users is called UGC. UGC means User Generated Content. You can repost videos made by your customers, create duets with customers or host contests that encourage customers to submit content. UGC helps potential buyers see real people benefiting from your products, boosting trust and purchase intent.

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Why ONDC is a Game Changer for India’s Digital Commerce Revolution

CONCLUSION

Consistent content creation is always helpful. Every video you publish is a learning opportunity. The platforms reward creators who show up regularly, so continue posting even if your first few posts don’t go viral. Short-form video can become your most powerful sales channel.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Why ONDC is a Game Changer for India’s Digital Commerce Revolution

In India, big e-commerce platforms have dominated online shopping. Because of this, small businesses often struggle, they face high fees, less visibility, and tough competition. The Open Network for Digital Commerce (ONDC), supported by the Indian government, makes e-commerce fair and open for everyone. With ONDC, even small sellers will get a chance to sell online and reach more customers without being tied to one big company. In this blog, we will learn about ONDC being a game changing platform.

WHAT IS ONDC ?

It’s an open network. It is not owned by any one company. Unlike Amazon or Flipkart, which are closed systems, ONDC connects buyers and sellers through many different apps (like Paytm, Magicpin, etc.). If you’re a seller, you list your products once and buyers can find them across multiple apps. It also handles logistics and payments smoothly.

 HOW ONDC HELPS INDIAN SELLERS

  1. Makes E-Commerce Fair

Amazon and Flipkart control around 60 to 70% of e-commerce in India. They charge high commissions and usually support bigger sellers. ONDC changes this by offering a public, fair system where anyone can sell, including small stores at a much lower cost.

  1. Cheaper Online Setup

Building your own website or app is costly and difficult. ONDC makes it easy. Sellers can list products using simple apps. Seller doesn’t need to spend lakhs building an online store. Some apps charge as little as ₹500/month.

  1. Local & National Reach

Whether you’re a small store in Jaipur or an artisan in Varanasi, ONDC helps you serve local customers and reach buyers across the country without depending on a single big platform.

  1. Lower Fees

Amazon and Flipkart take 15–40% of what sellers earn. ONDC charges only about 3–8%. For a ₹1,000 product, you might pay just ₹30–₹80 in fees on ONDC instead of ₹300.

  1. Delivery Made Easy

Delivery is often expensive for small sellers. ONDC connects you to delivery partners like Dunzo, Shiprocket, Swiggy Genie, Delhivery, LoadShare, Dunzo, Shiprocket, and India Post. You can pick what works best for you.

  1. Easy Payments

ONDC supports payments through UPI, RuPay, and net banking. No need for costly payment gateways. Sellers get paid faster and doesn’t have to wait for  7–15 days like on other platforms.

  1. Seller Control Over Data

On big platforms, sellers don’t get access to customer info and must rely on paid ads. ONDC changes this. Sellers get more transparency and can see buyer details, helping them build real relationships with customers.

  1. Grocery Stores Go Online

Local grocery shops that were never online before can now sell digitally. Apps like Digit and SnapBizz help them list their products easily. Customers can order through ONDC apps, and the shop can deliver without needing tech skills.

  1. Farmers & Artisans Benefit

Farmers can sell their produce directly to buyers, skipping the middlemen. Handicraft sellers can reach bigger markets without spending a lot on ads or websites.

  1. Government Support

ONDC is supported by the Ministry of Commerce. This adds trust and ensures rules are in place to support fair competition and help MSMEs grow.

 CHALLENGES ONDC FACES 

  1. Many small shopkeepers still haven’t heard of ONDC or don’t know how to join. That’s why training sessions and awareness programs are being held to spread the word.
  2. Many small sellers aren’t comfortable using tech. ONDC partners like GoFrugal and eSamudaay are helping by providing easy tools and support.
  3. To stay on top, Amazon and Flipkart might lower their fees or offer perks to sellers. But since ONDC is open and neutral, it offers freedom that these big platforms can’t match.
  4. Reaching remote areas is still a challenge. ONDC is working with India Post and other rural delivery services to fix this.

 CONCLUSION

ONDC isn’t just another shopping platform. It’s a movement to bring India’s small shops, grocery stores, and local sellers into the digital world on their own terms. By making online selling cheaper, more transparent, and less dependent on big platforms, ONDC is helping small businesses.

There are some challenges, but the potential is massive. With strong support from the government and rising interest from sellers and buyers, ONDC is shaping the future of online shopping in India.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

 

 

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Top Strategies to Attract Customers Using Referral Marketing and Mouth Publicity

In today’s digital era, no business can survive on the basis of advertisements alone. Customer trust and experience is the real capital. In such a situation, if a happy customer recommends your brand to his friends, it becomes a promotion.

This is called Referral Marketing and Mouth Publicity. Both these methods are not only less expensive, but also strengthen trust among customers. In this blog, we will learn in detail how new customers can be added through referral programs and mouth publicity can be turned into an effective marketing tool.

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HOW TO MAKE CUSTOMERS FROM REFERRAL?

1) What is a referral program? 

A referral program is a type of marketing technique in which you give incentives (such as discounts, gifts, cashback, etc.) to your existing customers so that they promote your business to others. For example, if you tell a friend about our product and he buys it, you will get a gift voucher of ₹ 100 and your friend will get a 10% discount on the first purchase.

2) How to start a referral program?

  1. Decide the reward for referrals. You can give people cashback, discounts, free products or services, loyalty points or reward coins. 
  2. Create a referral code or link that you can distribute to every customer. This will help you find out who referred whom.
  3. Create a referral tracking system. In this, you keep a system in the website or app so that the customer can see how many people he referred to and how many rewards he got.
  4. Promote your referral program. You can inform people about your program through Instagram, Facebook, WhatsApp, and email. 
  5. While doing all this, keep in mind that you clearly state the terms and conditions of the referral.

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3) How to make the referral successful?

After running a referral program, it also has to be made successful.

  1. You should keep attractive and immediate rewards. 
  2. You can also set a time limit like “Refer within 7 days and get instant reward”.
  3. Make it easy to share the referral through the app or website, this will make people ready to share.

HOW TO TURN THE WORD OF MOUTH PUBLICITY INTO BUSINESS ?

1) Make your service or product so good that people recommend it themselves. When you work honestly and give the customer a better experience than expected, the customers themselves tell others about your product. This will be beneficial for you.

2) Encourage customers to share. Ask customers to tag you on social media or tell their friends if they like the product.

3) Promote customer reviews. Share the reviews, photos, videos of customers who are happy with you on your profile, website or post.

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4) Create a combo of referral and word of mouth publicity. When a customer tells someone that he has received rewards, both benefit.

5) Make loyal customers brand ambassadors. Give a special role to those customers who shop repeatedly. Take feedback from them and give them new products first. This will help them more in promoting you.

6) Localize influencer marketing. Give free products to local or small creators and ask them to review it. This will create credible publicity, especially in smaller cities.

Conclusion

Referrals and word of mouth publicity are both marketing tools that are based on customer experience and engagement. If you have provided a good product or service to your customer, they automatically become publicans.

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All you need is a well-organized referral system and a little incentive to make the customer feel that his/her words and efforts are valued. This way, you can grow your business rapidly even without a large advertising budget.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Education Finance Legal Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

Top E-Commerce Strategies for 2025 to Grow Your Online Business

India’s E-Commerce Sector has become competitive, local and tech-enabled. Multinational giants like Amazon and Flipkart already have a strong hold on the market and government-sponsored ONDC has also emerged as a new revolution. Small businesses, innovation-based Startups and work-from-home entrepreneurs are now wondering which platform will be better for them.

They question, which will give them more profits, charge less and reach customers faster. In this blog, we will compare Amazon, Flipkart and ONDC and try to understand what the e-commerce strategy should be in the year 2025.

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 DIFFERENCE BETWEEN AMAZON, FLIPKART AND ONDC

  1.  PRESENCE AT VARIOUS PLATFORMS

In today’s digital age, it is not wise to rely on only one e-commerce platform. Businesses should make their presence felt on every major platform.

  1.    In Amazon, you can streamline storage and distribution through services like FBA and Seller Flex.
  2.  Flipkart’s Plus program can provide additional benefits to customers, which help in increasing loyalty.
  3. Sellers on ONDC can list their products through multiple partner apps at the same time.
  1. UNDERSTANDING OF MARKET

Each platform has its own reach, but it is important to adopt a different approach to reach local customers. 

  1.  Amazon’s Local Seller Program helps target customers from nearby areas.
  2.  Flipkart Samarth program connects small town and regional sellers to the mainstream.
  3.   ONDC enables reaching the local market without high advertising costs.

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  1.     INVESTMENT FEE STRUCTURE

Knowing and managing the fees charged by the platform is crucial to maintaining profitability in the business.

  1.       It is wise to include high-margin products in the FBA model on Amazon, even if it incurs a commission of 8-25%.
  2.       Costs can be reduced by prioritizing low-fee categories like books and apparel on Flipkart.
  3.       ONDC is an ideal platform for small sellers as the commission is either very low or non-existent.
  1. ANALYSIS

Knowing which product is performing better in which location and on which platform is important for growth.

  1.       Amazon’s Brand Analytics Tool helps sellers understand sales trends.
  2.       Product performance, complaints and customer preferences can be understood through Flipkart Seller Hub.
  3.       Apps like Paytm under ONDC use the data to give appropriate advice to the seller.

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  1.       USE OF SOCIAL MEDIA

Social media has become a powerful weapon in the modern era of marketing.

  1.       On Amazon, Amazon Live and promotions in collaboration with social media influencers increase customer engagement.
  2.       On Flipkart, showcasing products through videos can build trust among customers.
  3.       ONDC does not have social media integration, so sellers there have to rely on strategies like WhatsApp, Google Business and SEO.

STRATEGY FOR EACH PLATFORM

  1. AMAZON

If you are selling high-end products like laptops, home appliances, branded apparel or exportable items, Amazon is the perfect platform for you. The FBA model offers faster delivery and access to Prime customers. However, competition on Amazon is very high, so investing in promotions is essential to increase the visibility of products. Getting 5-star reviews from customers, strong service and attractive descriptions can increase sales exponentially.

  1.  FLIPKART

Selling cheap fashion products, local items and household goods on Flipkart can be more profitable. If your brand sells quality products at a reasonable price, then Flipkart is the best option for you. Participating in sale events here can increase sales manifold. Customers prefer Flipkart Assured sellers, so timely delivery, low returns and maintaining good customer service are important.

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  1.  ONDC

ONDC is specifically for sellers who cannot afford the fees or complexities of larger platforms. This platform is no less than a boon for grocery stores, household product sellers, handicraft manufacturers and small industries.

Sellers can open their shop through any partner app associated with ONDC. Delivery can either be done by themselves or tie up with local courier services. Measures like WhatsApp Business, Google My Business and product listings in local languages prove to be effective in connecting customers on ONDC.

IMPORTANT STRATEGY FOR 2025

  • BE PRESENT EVERYWHERE 

A smart seller does not rely on just one platform. He expands his reach through combinations like Amazon, Flipkart and ONDC. This makes it possible to deliver products to a variety of customers.

  • MAKE LOCAL CUSTOMERS YOUR TARGET AUDIENCE

 The biggest advantage of ONDC is that you can reach customers in your area without any advertising cost. This is especially useful for businesses that want to make their shop digital. 

  • PLAN YOUR INVESTMENT 

Many sellers adopt the strategy of selling high-margin products on low-fee platforms to increase their profit margins. This also reduces their operating costs and increases their profits. 

  • EFFECTIVE USE OF DATA

 If a seller understands which product is being liked more on which platform, he can decide the stock and price accordingly. Making business decisions based on data is the key to success. 

  •  INCREASE THE USE OF SOCIAL MEDIA 

Nowadays customers first see the product on social media. So use platforms like WhatsApp, Instagram and YouTube to create awareness and then drive customers to platforms like ONDC, Amazon or Flipkart.

CONCLUSION

E-commerce is no longer the domain of big brands or companies. Government-backed platforms like ONDC have given small traders, artisans and home entrepreneurs an opportunity to make their mark in the digital world.

If you sell high-quality products, take advantage of the reach of platforms like Amazon. If you are running a business on a budget, Flipkart could be the right choice. And if you are new, want to reach local customers and want independence, ONDC could be the revolutionary platform for you.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Education Finance Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

How to Build a Successful Coaching Business in India-2025

In today’s digital era, education is changing rapidly. The easy availability of the Internet and the advancement of technology have completely reshaped the ways of studying. Now education is not limited to just school, college or coaching centers.

If you have good knowledge in any subject, whether it is academic, skill based or related to health and fitness, then you can start a successful online coaching business from home. The most special thing about it is that it can be started at a low cost and you can reach thousands of students across the country. In this article, we will learn in detail how to start an online coaching business in India.

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  1.  NICHE AND TARGET AUDIENCE

The most important step while starting an online coaching business is to choose the right subject and target audience. After you have a good grasp on the subject, you must first decide what kind of students or people it will be useful for.

  1.       If you want to prepare for competitive exams like UPSC, SSC or banking, then your main focus will be on college graduates who are preparing for government jobs.
  2.       If you want to teach school subjects like Math, Science or English, then your audience will be students from class 6 to 12 who are preparing for board exams or other entrance exams.
  3.       If you want to teach health-related courses like yoga, fitness or dance, then your customers will be people who are health conscious, such as housewives, working professionals or elderly people who want to stay fit at home.
  4.       If you want to teach digital skills like SEO, graphic designing, digital marketing, then your audience will be college students and young professionals who want to get freelancing or better job opportunities through these skills.

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 In this way, every subject has its own specific target group. When you identify the right audience according to your subject, not only your coaching becomes more effective, but your entire strategy from marketing to content delivery becomes more clear and effective.

  1. CONTENT PLANNING

The success of your coaching business depends on how good and effective content you are able to provide to the students. The quality of the content is the foundation on which your brand stands. For this, you have to prepare some important things.

  1.       Prepare video lectures in which your voice is clear and the lighting is good so that the students can watch and listen carefully.
  2.       PDF notes and presentations should also be in clean and easy language so that there is no problem in reading.
  3.       Quizzes and assignments give students a chance to practice regularly, which strengthens their understanding.
  4.       Keep live Q&A or doubt sessions so that students feel connected with you and can share their problems openly.

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Some digital tools can help you in all these preparations. For example, with the help of Canva, you can design beautiful and professional notes or slides. You can use Zoom for video recording or live classes. At the same time, with tools like Google Docs and Slides, you can easily create and share online notes and assignments. All of these tools combine to make your content more professional and effective, allowing your online coaching business to grow.

  1.  PLATFORM

The most important decision when starting an online coaching business is choosing the right platform. It not only determines the reach of your content but also the experience students get.

  1.       If you want to conduct live classes, video conferencing tools like Zoom and Google Meet are great options as they allow you to connect with students directly and in real-time.
  2.  If you want to provide free information or promote yourself, YouTube is a great platform. Here you can upload demo videos, tips, shorts and class clips, which increases both your reach and recognition.
  3.  Instant messaging apps like Telegram and WhatsApp are also very useful as they allow you to share notes, send class updates and build a strong student community.
  4.  If you want to launch your course professionally, Indian platforms like Teachmint, Classplus and Graphy can help you a lot. They not only allow you to upload content but also set up your own mobile app, payment gateway and student management system.

So, choose the platform according to your goal and audience, only then your online coaching business will be sustainable and successful in the long run.

  1. WEBSITE AND APP

If you want to develop your online coaching business as a brand, then having your own website or mobile app is a must. The website gives your business a professional look, which increases the trust of students, as well as improves your ranking on Google with the help of SEO and strengthens your online presence. Through the website, you can sell your courses and charge direct fees from the payment gateway.

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  1. MARKETING

Marketing and promotion are very important to make your online coaching business successful, so that more and more people know about you and trust you.

  1.       You should put short demo videos on Instagram, Facebook and YouTube Reels that show your teaching style.
  2.       Conducting free webinars is a good way to connect and attract people.
  3.       Through WhatsApp Broadcast and Telegram Channels, you can easily send notes, updates and class information to students.
  4.       Sharing positive experiences i.e. testimonials of students who have already joined your class helps in building trust among new students.
  5.       Giving some content for free in the beginning is a smart way so that people can know you, trust your content and then move forward for paid courses.
  1. FEE STRUCTURE AND PAYMENT

Setting up the fee structure and payment gateway for your online coaching business is an important step, because this is where your earnings start.

  1.       While deciding the fees, it is important to first see what is the price of a course like yours in the market and how much you can charge according to your quality, experience and content value. Keeping too high fees can deter students and keeping it too low will not give you the right value for your hard work, so it is important to strike a balance.
  2.       To receive payments, you can use reliable tools like Razorpay, Paytm for Business, which provide facilities like online payment, UPI, card and net-banking. Payment can also be taken through QR codes like Google Pay or PhonePe.
  3.       If you want more students to join, you can also sell the course on EMI or Subscription Model, which makes payment easy and your earnings also remain regular.
  1. REGISTRATION AND LEGAL FORMALITIES

While starting an online coaching business, it is very important to take care of some necessary registrations and legal formalities, so that your work does not get caught in any legal trouble in the future.

  1.       You must have a PAN card and an active bank account so that you can receive payments and fulfil tax-related responsibilities.
  2.       If your annual income is more than ₹ 20 lakh, then it is mandatory for you to get GST registration.
  3.       Get its trademark registration done, so that no one else can misuse your name or logo, if you want to protect your brand for a long time.
  4.       Add Privacy Policy and Terms & Conditions on your website and apps, so that users get clear information about the rules of your platform and data protection.

All these formalities make your business professional and trustworthy.

  1. FEEDBACK AND REVIEWS

To continuously improve your online coaching business, it is very important to take feedback from students and work on it. For this, you can use Google Forms or Telegram Polls, so that students can easily give their opinions and suggestions. Strengthen the things they like and improve those that seem weak.

Keep adding new topics from time to time so that the content remains updated and useful for the students. Also, keep providing doubt solving sessions and regular updates so that students feel that you understand their needs and are connected with them. Such continuity and improvement makes your course even more successful.

 CONCLUSION

Online coaching business has become a great opportunity in today’s time, especially for those who want to do something new in the field of education and want to spread their knowledge to millions of people through technology. If you choose the right subject, create quality content, choose the appropriate platform, adopt digital marketing wisely and keep improving by taking feedback from students, then your coaching business can easily become a successful brand.

In India today, millions of people are learning through the Internet, so if you give sincere value and maintain engagement with students, then you can not only build a strong and sustainable online brand, but can also contribute to bringing positive change in society through education.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

How to Build a Successful Brand in Small Towns

In contemporary times, the public in small towns is more aware, digitally active and enthusiastic about brands. There are fewer competitors and more loyal customers than in big cities. Doing business here is a golden opportunity.

With the right strategy and customer engagement, you can transform your business from a shop to a well-known brand. In this blog, we will see how we can create a local brand in small towns without spending a lot of money.

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  1. UNDERSTAND THE LOCAL MARKET

Market research is the first step to building a brand. Through this, you know what people like and what they need, after which you can give them the same. You can do this through small surveys and conversations.

Ask people what they like, what they need, etc. Find out which other brands are there in the market like yours and what are their weaknesses. Understand the local lifestyle, culture, festivals, clothing and language. This will give your brand a sense of belonging and people will stay connected to it.

  1. ESTABLISH YOUR BRAND

The brand will shine only when it is unique and leaves an impression on people’s minds. Decide on your brand name, logo, tagline, design, colours etc. It is your responsibility to create and maintain your brand identity. If possible, keep your name or tagline in the local language and give it a local touch. Keep the logo such that it matches the product and is memorable. In tier 2 or 3 cities, simpler names work better.

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  1. MARKETING

Don’t spend too much money to promote your business. Start with zero budget ideas. Use WhatsApp Business. Create a profile in it and upload a catalog and send updates to your customers through a broadcast list, put daily offers on the status. Put your business on Google My Business.

This is necessary to appear on Google search. This will allow people to see your location, timings, reviews and photos. You can also post reels on Facebook and Instagram, especially in the local language. Add behind the scenes, making processes and customer testimonials to make the content attractive. Promote mouth publicity. Give rewards on referral to the customers who come. You can do publicity for free in these ways.

  1.   RELATIONS WITH CUSTOMERS

Stay connected with every customer who comes to your shop. Build a relationship with them so that they come to your shop every time. Make every customer feel like a VIP. Remember the customer’s name and ask them how they liked the previous product or service. Take customer feedback seriously.

Give them greetings, coupons or offers on festivals and birthdays. Adopt the idea of a loyalty card. If customers like your product and service, they will definitely come and tell their other friends, neighbors etc. about you.

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  1.  CREATE A GOOD PRODUCT

Your brand will work only if your product is strong. Do not compromise on the quality of the goods. Give delivery to people on time, show professionalism in bill and packing as well. If there is any problem, fix it happily. Promote your product more than your shop because people need the product, not the shop.

  1.  DIGITAL PAYMENT AND ORDER TRACKING

In today’s era, everyone uses the phone and makes online payments. You should also adopt the medium of digital payment for the convenience of the people. Give customers the option to pay through QR code. Keep the option of order tracking for customers. Make billing simple.

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 CONCLUSION

Building a brand in Tier 2 and Tier 3 cities is an easy but responsible journey. If you understand the mindset, preferences and language of the local people, maintain the quality of your products, and gain trust with small efforts, your brand will not only sell but will also make a permanent place in the hearts of the people.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.