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How to Increase Business Reach & Sales Using Facebook Page

In today’s digital era, Facebook pages have become a powerful tool for small businesses. It is not only free but also easy to use and gives a good reach. It helps you to get new customers, increase brand awareness and take business to new heights. In this blog, we will learn how one can make a good business out using Facebook Pages.

GUIDE TO MAKE A FACEBOOK PAGE

  1. Make a Facebook account

    To make a Facebook page, one needs a Facebook account. This is free of cost. Remember to give genuine information as this would influence the reliability of your business.

  2. Make a new Facebook page

     You can mark a page once you have an account. Facebook homepage has a menu option, where you have to choose “Pages”. You will get an option for a new page. Choose it & enter information about your business like name, category and some details. Remember to fill these details carefully as they are your first contact with future customers.

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  1.  Give the page a presentable look

    Design of your Facebook page is the first impression of your business. Choose an attractive profile picture and cover photo that represents your business. Give complete details about your business in the “About” section. Add contact details, working hours & location etc.

  1. Plan Your Contact

    Timely and attractive content is key to a successful Facebook page. Post high quality pictures of products with their prices & availability. Post about offers & discounts regularly. To engage with customers, conduct Q&A, Survey, live sessions etc. Keep your content informative as well as attractive.

  1. Boost Your Reach

    Use various strategies to boost your reach. Ask your family friends, acquaintances to join as well as promote the page, send your links to similar groups. Post about your page on other platforms like WhatsApp & Instagram.

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How to Build a Successful Business on Instagram from Scratch?

  1. Contact with Customers

    Answering your customers is important. You can answer through Facebook or WhatsApp. Set “auto-response”, so that no message is unanswered. Take reviews & feedback and use them wisely to fix your mistakes & grow the business. excellent Customer service will strengthen your reputation and increase customer loyalty.

  2. Payment & Delivery Services

    Set a well-organized payment & delivery system. Use digital payment options like UPI, Google Pay, Paytm. For large scale businesses, you can use Razor pay. Delivery services can be managed by contacting local delivery partners & National Courier Services. Set up clear delivery conditions & time span for transparency.

  3. Do analysis using Facebook Insights

    Analytics is a free tool presented by Facebook. You can use it and understand how effective your content is, who is your target audience & what are their reactions. You can make future content strategies using this data and get better results. Customize your content according to the trends & interest of customers.

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How to Increase Sales with Low-Cost Marketing Ideas

CONCLUSION

Facebook pages are a powerful tool to help your business grow. A well-planned & successful strategy can help you reach new markets, strengthen customer relations & increase sales.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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  How to use WhatsApp Catalog to sell products?

The growing technology has made the current time a digital era. The access to the internet has made online shopping a common and more preferred activity. Everyone wants to shop from home; saving time and energy. To adapt to the new lifestyle, businesses need to go online. WhatsApp which was earlier used for chatting is now a powerful tool. WhatsApp Business allows you to carry your business in your pocket. It has features like WhatsApp Catalog which can help you sell products to the customers.

 WHAT IS WHATSAPP CATALOG ?

WhatsApp catalog is like a digital shop, which you can make using WhatsApp business app. It allows you to add pictures, prices and other details about your product. For example- if you are planning to sell handmade Rakhis, you can use the feature and add the pictures, names, prices and other details about it. You can then share the product links with your customers.

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E-Commerce vs Reselling vs Wholesale – Which One is Right for You?

HOW TO MAKE WHATSAPP CATALOG ?

For making WhatsApp Catalog, you need to download the WhatsApp Business App available on play store and app store. After downloading, one has to login using their business number and set up the profile. While setting up the profile, you have to add business name, photo, category, address and website if available.

In order to make a catalog, click on “More Options” and select “Business Tools”. Tap on “catalog “and click on ‘Add New Item’. Therein add the information like product name, category, prices, photos, link or product code and other details. Save this information and your product is now registered on WhatsApp catalog.

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How to Increase Sales with Low-Cost Marketing Ideas

HOW TO SELL PRODUCTS USING WHATSAPP CATALOG ?

After saving your product, the next step is to sell it. You can sell your product by sending its link or code to customers through chat, in this way the customer can easily get all the information about the product. Ask your customer to send these to their friends as well. Set up auto-send messages or quick replies so that the customer can easily order the product. Set up a team to reply to people and track the orders.

Use other features of WhatsApp like status and broadcast for promotions. Put your product on status everyday. Upload its photos, videos etc daily. Make a broadcast list and add customers on it. Take consent before adding the customer and then send them daily updates etc. Use groups to keep customers as a community. Add your loyal customers in the group and send them details about new products etc.

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 TIPS TO USE WHATSAPP CATALOG EFFICIENTLY

  1. Customers want to see the product clearly before buying and therefore you should always upload clear and attractive photographs.
  2. Customers like to ask very specific questions about the products and need clear answers. If their questions would be answered in the description, they would not be hesitant to buy the product. And hence you should always write short and simple descriptions.
  3. We as business persons always look out for profit and similarly customers also like to do so. To entice your customers, you should give them discounts and rewards. Ping them about offers and discounts.
  4. Customers have a low patience level and will go to other business profiles to buy the product if they aren’t answered on time therefore try to reply quickly so that the customer gets impressed. 

As the head of business, one needs to do a lot of things. Replying to customers becomes difficult while working and hence you should set ‘auto-reply’ messages.

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BENEFITS OF USING WHATSAPP BUSINESS

  1. WhatsApp Business is a free and easy to use app. One doesn’t need to have grave technological knowledge for using it. Anyone with a smartphone can use it and get the benefits.
  2. The feature of the catalog helps you give a smart presentation of the product. Customers get details about the product in just one click, which is time-saving for them.
  3. This app also helps in instant marketing as everybody has a smartphone and would check statuses and messages. You can post your product link on status and various groups and chats.
  4. WhatsApp is predominantly a chatting app, and thus this enables the customers to have direct conversation and clear their doubts.
  5. This allows people to see the product clearly, get detailed information in one click and have instant replies to queries, which makes chances of returns very low.

 CONCLUSION

WhatsApp Business is a great push for small businesses. It is a free tool which helps in branding, marketing, chatting and above all selling your product. This neither requires some technical knowledge nor any investment. This is a daily use app which can help you sell your products professionally. This only requires a smartphone and time, and you are good to go.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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How to Build a Successful Business on Instagram from Scratch?

A business on Instagram means you are using your Instagram profile as a platform to sell products or services, build a brand and connect with customers. It can be for small business, personal brands, startups or even freelancers. It is free to use, gives a perfect platform to show products through photos and videos.

It helps in direct chats with customers, gives wide reach as there are over 2 billion users globally. You can sell anything on Instagram like clothes, skincare, art, craft, jewelry, e-books, templates, courses, coaching, photography, event planning, makeup etc. Instagram helps you turn followers into customers by building trust showcasing your offerings and engaging with people directly. Here’s a step by step guide for it. 

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STEP 1 – CHOOSE A NICHE AND BUSINESS IDEA 

To start a business, you need to first decide what you want to sell or offer on Instagram. It can be a physical product, digital product or service. You should start with your passion or skill. Are you good at making candles, clothes, or teaching someone? Go for it!!! Check demand for that genre or product. Search hashtags to see if there is demand. Check your competition, see what others are doing in your niche, note their strengths and think what you can do differently. Choose something you are confident about and can sustain. 

STEP 2 – SET UP AN INSTAGRAM BUSINESS ACCOUNT 

Download Instagram app or login from browser. Tap on profile picture. Go to settings leading to accounts wherein you have to choose “Switch to professional account”. Here select Business. Instagram business account is important because it gives you access to tools like analytics, Instagram ads and the ability to add contact information.

• Username- Keep it simple and searchable.

• Bio – Mention what you do, who you help and how to order.

• Profile photo – Your logo or neat product image.

• Contact button – Add your WhatsApp or email.

• Link in bio – Add a link tree or goggle form to order. 

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STEP 3 – DEFINE YOUR BRAND IDENTITY 

Branding makes your business memorable and trustworthy. To define your brand identity- fix your colors, pick 2-3 shades and stick by them. Set a tone of voice according to your business. Pick whether to be friendly, fun, luxury or educational. Use Canva or hire a designer to make your logo. Fix fonts and styles for your brand which screams your business. Remember to stick to your style in every post to give it a recognizable look. 

STEP 4 – CREATE HIGH – QUALITY CONTENT BEFORE SELLING 

Instagram as a platform gives you customers in abundance but only if you build trust and engagement. As a content driven and direct communication platform, Instagram helps you to do free marketing. Make content at your marketplace. For starters, introduce yourself and your band. Upload behind the scene videos including making, designing, packaging etc. educate your audience about your product, its uses, benefits and unique features.

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Post testimonials. Being a content driven platform, it offers various types of posts, use them wisely, like, post reels of making of the product, carousels about how switching to your product is better, stories containing polls, Q/A, day in life etc. and hold live sessions for product demo. Remember to use natural light, clear background and shoot in square format. 

STEP 5 – GROW AND ENGAGE YOUR AUDIENCE 

While selling your product and working on your business, consistency matters more than perfection. To grow organically – use relevant hashtags (10 to 20 per post), engage with others – like, comment and share similar content, run giveaways like “tag 2 friends and win !!!”, use stories daily to stay in your audience’s mind and collaborate with similar pages or micro-influencer. While trying to grow, boosting engagement goes parallelly. To boost engagement- ask questions in captions, use polls and quizzes in stories, respond to every DM and comment. 

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STEP 6 – SET UP A SYSTEM FOR TAKING ORDERS OR SELLING 

If Instagram shopping is available in your region, apply for it through the meta business suite. If not then, add WhatsApp business link in bio, create order form using google forms and use highlights for price list, how to order and customer reviews. For payments use razor pay, Paytm business etc. Clearly state delivery charges and policies. 

STEP 7 – LAUNCH YOUR BUSINESS 

Now that you have content, a few followers and a system to take orders, make a launch strategy. Create excitement among people by posting “SOMETHING EXCITING COMING UP”. Announce launch date. Offer discounts and freebies to the first 10 buyers. Share launch reels and stories for visibility. 

STEP 8 – USE INSTAGRAM ADS 

Once you have at least 9 to 12 good posts, run ads. You can do that by going to any post and choosing ‘PROMOTE’. Choose your goal, whether you want more profile visits, website visits or DM. Look for your target, set age, gender, interests and location. Fix your budget, start with ₹100 to ₹300 for 2 to 3 days. Promote a reel or best performing post to reach new people. 

Step 9 – MONITORING PERFORMANCE AND IMPROVE 

Use Instagram to check which posts got more likes/comments/shares etc. Look out for the best time to post. Analyze your growth in followers, reach and engagement. And after that use this data to post more works and improve your content and strategy every month. 

TIPS

  • Real growth takes 1-3 months of effort, be patient. 
  • Show your face to build trust. 
  • Always respond to DMs quickly. 
  • Post 3-5 times a week. 
  • Keep learning and experimenting. 

CONCLUSION 

Starting a business on Instagram is one of the most affordable and powerful ways to turn your passion into profit. With the right strategy, quality content and consistent engagement you can build a loyal community and grow your brand – all from your phone. Whether you are selling a product or service, Instagram gives you tools to reach your audience, connect with customers and succeed as a digital entrepreneur. So, take the first step, stay authentic and start building your business today!  

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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E-Commerce vs Reselling vs Wholesale – Which One is Right for You? 

In today’s digital age, starting your own business has never been easier. Whether you’re a student, a homemaker, or someone looking to leave the 9 5 hustle, you’ve probably heard terms like e-commerce, reselling, and wholesale. But what do they actually mean? And which one is best for you? Let’s break it all down so you can choose the path that suits your goals, resources, and lifestyle. 

E-COMMERCE 

E-commerce is the practice of selling products online, either through your own website or platforms like Amazon, Flipkart, or Shopsy. You can sell your own products or source them from suppliers. It has many advantages like having full control over branding and customer experience, enjoying high profit margins with right marketing and the power to build a long term loyal customer base.

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In e-commerce you have the opportunity to automate business operations. Requiring upfront investments, involving customer service, returns and logistics and learning digital marketing tools and strategies are some of the cons of e-commerce. It is best for entrepreneurs with a vision for brand building, persons who can spend money, time and efforts and people looking for long term business growth.

 RESELLING

 Reselling means selling products manufactured or stocked by someone else, usually via platforms like Meesho, Shop101, or GlowRoad. You don’t hold stock or worry about packaging and delivery, these are handled by the app. In reselling, one doesn’t need to invest money on inventory. It is easy to start with just a smartphone. It is perfect for part time with zero risk if done properly.

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In this business, one needs to understand that there is a very low profit margin per product, one doesn’t have control over shipping and quality and it is hard to build a personal brand and loyal customer base. It is best suited for students, homemakers, or beginners. It is a good stepping stone for anyone looking for side hustle without investments and people who want to test the waters before going big.

WHOLESALE

Wholesale means buying products in bulk directly from manufacturers and selling them in bulk to retailers, shopkeepers, or other resellers. It’s a business-to-business (B2B) model that requires capital, space, and contacts. Here, high volume sales mean bigger profit per transaction. One involved in this business doesn’t need to deal with individual customers. This is great for repeat bulk orders if you offer quality.

This requires a lot of investments, has the risk of unsold stock if demand drops, needs proper storage, delivery logistics and connections in the market to find buyers. This is best for traders, distributors, or those with experience in supply chain. People who already have warehouse space and capital get the advantage and people interested in B2B business rather than retail should go for it.

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CONCLUSION

In the world of online business, there are many paths to success but choosing the right one depends on your resources, skills, and vision. If you’re just starting out and want a risk-free entry, reselling is a great way to learn and earn.

If you’re ready to invest time, money, and energy into building a brand of your own, e-commerce offers long-term potential. And if you already have market connections and capital, wholesale can bring you big profits through bulk trading.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Haldirams From Bhujia to Billion-Dollar Buzz

In a move that has stunned both Wall Street and Dilli Haat, investors linked with SpaceX — the futuristic force behind Elon Musk’s space ventures — have bought a stake in Haldiram’s, one of India’s most beloved and iconic snack brands.

In 2025, this news isn’t just viral — it’s historic. Because it proves one powerful truth: “Made in India” isn’t just local anymore. It’s global.

What’s the deal?

  • According to reports, several key SpaceX investors, through private equity networks and growth funds, have bought a stake in Haldirams.
  • Though this isn’t a direct SpaceX investment, it’s a massive vote of confidence from some of the world’s smartest tech investors, who typically back only hyper-growth, IPO-ready companies. And now, they’ve chosen an Indian bhujia brand.

Haldirams: From street snacks to shelf space in global markets

  • Haldirams isn’t just a snack brand anymore — it’s an empire of taste, trust, and tradition.
  • From humble beginnings in Nagpur, it now spans across India and abroad — exporting to the USA, UK, UAE, Southeast Asia, and more.
  • With this new investment, Haldiram’s plans to upgrade its digital operations, expand globally, rebrand for international markets, and most notably — prepare for a potential IPO in 2025-26.

Why would SpaceX investors pick a snack brand?

Because in 2025, investors are no longer just betting on tech — they’re betting on scalable, mass-market brands with a strong emotional connect. Haldiram’s fits the model perfectly:

• High growth, driven by India’s booming FMCG and export markets
• Strong unit economics, due to manufacturing control and brand loyalty
• And most importantly — potential to go global with minimal cultural adaptation.

This is the first time Indian bhujia and laddoo have entered the same investment universe as satellites and Starships. And that’s what makes it special.

What’s next for Haldiram’s?

  • Haldiram’s is now gearing up for a global transformation — focused on cross-border branding, direct-to-consumer platforms, cloud kitchens, AI-led logistics, and fusion flavor innovation.
  • Imagine Haldiram launching a “Masala Hummus” line in the Middle East, or “Samosa Pops” in the U.S. — this is not far-fetched anymore.
  • The brand is also revamping packaging, onboarding digital influencers, and expanding via e-commerce to new continents.

Why this is bigger than just a funding headline

  • This isn’t just a business deal. It’s a signal to the world that India’s brands are ready to go global. It’s proof that the world is ready to consume not just our software, but our snacks, stories, and spirit.
  • Haldiram’s success is a symbol — for every small-town founder, every local snack maker, and every Indian entrepreneur who dreams big.
  • If Bhujia can reach the stars, why can’t your business become a ‘Bada Business’?

Haldiram’s story shows us that every desi idea has global potential if backed by vision, planning, and the right business strategy.

Bada Business gives small business owners and startup founders exactly that. With complete handholding support, business tools, marketing guidance, and IPO readiness, Bada Business helps you scale from local hero to global brand.

So dream big, plan smart, and build your brand — because the world is ready for your ‘BadaBusiness’.

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Rajdoot Bike: The Rise, The Reign & The Vanishing Act !

The OG Beast of Indian Roads

Picture this—dusty village roads, narrow city lanes, and one mighty beast roaring through them all—the legendary Rajdoot Bike! Back in the day, if you wanted a ride that screamed power, durability, and pure swag, Rajdoot was the bike to own. It wasn’t just a mode of transport; it was a statement! But then, just as dramatically as it rose, it disappeared into the shadows. What happened? Buckle up as we take you through the epic saga of Rajdoot’s rise and fall!

The Birth of a Legend (1962)

Flashback to 1962—Escorts Group, an Indian company, introduced 175, the first model of this soon-to-be-iconic bike. It was basically an Indianized version of Poland’s SHL M11, tweaked to survive our desi roads and rugged terrains.

Initially, had to fight tooth and nail to win the market. People were skeptical; after all, the mighty Bullet had already captured the hearts of biking enthusiasts. But fate had something else planned for Rajdoot, and its golden moment arrived in 1973!

How Bollywood Made Rajdoot a Superstar

Enter Rishi Kapoor in the Bollywood blockbuster Bobby (1973). The man rode into the big screen on a Rajdoot, and suddenly, the entire nation was obsessed! Every youngster wanted to channel their inner Rishi, racing down the streets on this stylish machine. Sales shot through the roof, and Rajdoot became an overnight sensation. If Instagram had existed back then, Rajdoot would have been the verified influencer of the biking world!

For nearly a decade, this bike dominated the Indian roads, becoming the heartbeat of speed lovers. It wasn’t just a ride; it was an emotion. But all good things must come to an end… and for Rajdoot, trouble was lurking around the corner.

The Decline: When Rajdoot Became “Old School”

By the early ’80s, the same bike that once ruled the streets began to feel outdated. No upgrades, no innovation, no glow-up. It was still rocking the same old-school look while newer, sleeker, and more fuel-efficient bikes were entering the scene. By 1983, sales dropped drastically, and Escorts decided to pull the plug.

But wait—the Rajdoot story wasn’t over yet!

The Grand Comeback: Rajdoot 350

Fast forward to the 1980s—Escorts wasn’t ready to let go just yet. They collaborated with Yamaha and launched the Rajdoot 350—a beast modeled after the iconic Yamaha RD350. This new version was meant to give Bullet a run for its money.

It was lighter, faster, more powerful, and incredibly stylish. With six-speed gears, a 350cc engine, and a top speed of 150 km/h, this bike was a rocket on wheels. It zoomed past the competition, leaving them in the dust. Even the Indian government took notice and started using Rajdoots for official duties in rural areas, thanks to its ability to tackle rough terrains like a boss!

For a brief moment, Rajdoot 350 looked unstoppable. But then, just like a plot twist in a thriller movie, things went south again.

The Final Downfall: Outpaced by Time

By the 1990s, Rajdoot faced its biggest challenge yet—modern competitors. New bikes from Hero Honda, Yamaha, and Suzuki hit the market with better mileage, smoother rides, and lower maintenance costs. Rajdoot, despite its raw power, was now too expensive and impractical for the average buyer.

No updates. No fresh designs. No competitive pricing.

It was like watching a king slowly lose his empire. By the late 1990s, Rajdoot sales plummeted, and eventually, production was stopped forever.

Rajdoot’s Legacy: Gone But Never Forgotten

Even though Rajdoot is no longer seen tearing up the roads, it still holds a special place in the hearts of biking enthusiasts. Many vintage bike lovers have preserved their Rajdoots as a tribute to an era gone by. Some farmers still use it to transport milk, proving that this beast was truly built to last!

Even MS Dhoni, the cricket legend, is known to be a huge Rajdoot fan—his very first bike was a Rajdoot!

So, while newer and shinier bikes rule the roads today, the Rajdoot legacy will always remain—an untamed beast that once ruled Indian streets like a true king!

What Do You Think?

Did you or someone in your family ever own a Rajdoot? What’s your favorite memory of this iconic bike? Share your thoughts in the comments!

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Doordarshan: When TV Wasn’t Just a Screen, But an Emotion!

If you grew up in the ’90s, Doordarshan was more than just a TV channel—it was a part of your childhood heartbeat ! The electrifying “Shakti Shakti Shaktimaan,” the melodious hits of Chitrahaar, the mysterious tales of Vikram-Betaal, and the heartwarming simplicity of Malgudi Days—weren’t they all so close to our hearts? And when Ramayan and Mahabharataired, the whole house transformed into a temple. People would take baths, light incense sticks, and sit in devotion. Once the episode ended, prasad would be distributed! Doordarshanwas truly a golden part of our childhood memories.

The Beginning of Doordarshan

Today, we’re surrounded by the internet, OTT platforms, and private channels. But do you know who laid the foundation for television in India? Doordarshan! It started on September 15, 1959, as nothing more than an experiment. Back then, it was called ‘Television India.’ Slowly, it won people’s hearts, and by 1975, it had reached several major cities.

The Game-Changer in Indian Television

Before TV, people relied on the radio for news. But in 1965, when Doordarshan launched its first news bulletin, it was revolutionary! Then came ‘Krishi Darshan’—a show that fueledIndia’s Green Revolution. Teaching farmers about modern farming techniques, machinery, and technology, this program still airs today, making it India’s longest-running TV show!

The Era of Color Television

In 1982, when the Asian Games were broadcast in color, it sent shockwaves across the nation. For the first time, people moved from black-and-white screens to a world of colors! What followed was a golden era of television—‘Hum Log,’ ‘Buniyaad,’ and, of course, the epic sagas of Ramayan (1987) and Mahabharat (1988). During their telecast, streets would go silent, and people treated them as sacred rituals rather than just shows.

The Downfall: Where Did Doordarshan Go Wrong?

In 1991, economic liberalization changed everything. The entry of private channels like Star Plus and Sony, with modern content and high production value, reshaped the game. Meanwhile, Doordarshan remained stuck with outdated formats and storytelling. Though shows like ‘Shaktimaan’ and ‘Byomkesh Bakshi’ were hits, they couldn’t keep up with the competition.

Doordarshan’s Survival Strategy

To adapt, Doordarshan launched various channels—DD National for general entertainment, DD Bharati for culture, DD Sports for sports, and DD Kisan for farmers. However, it still failed to capture the audience’s attention. The 2005 hit show ‘Hawaayein’ created a buzz, but soon after, Doordarshan’s graph started dipping again.

Government Control and Slow Decisions

One major setback was excessive government control. News and content were tightly regulated, making Doordarshan lose its creative freedom. From the Emergency of 1975 to political propaganda, it became more of a government mouthpiece than an entertainment platform. This pushed viewers towards private channels, which offered fresh and independent content.

Can Doordarshan Make a Comeback?

During the COVID-19 lockdown, re-telecasting Ramayan and Mahabharat sent TRPs soaring! It hinted at a possible Doordarshan revival. However, the viewership largely consisted of old fans rather than new audiences. Now, the government has approved a ₹22,500 crore budget to modernize Doordarshan. If utilized wisely, this could bring Doordarshan back into the limelight!

What’s Your Take?

What are your fondest Doordarshan memories? Do you want it to regain its past glory? Share your thoughts in the comments!

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Vijay Shekhar Sharma: The Hindi-Medium Boy Who Made India Digital

Vijay Shekhar Sharma is the founder of Paytm and the face of India’s digital revolution. His journey is not just about building a company, but about breaking all limits—of language, money, and fear—to teach India how to pay through mobile.

Early Life and Education

Vijay Shekhar Sharma was born on July 8, 1978, in a small village in Aligarh, Uttar Pradesh. His father was a school teacher and his mother a homemaker. He studied in a Hindi-medium government school, where even understanding English was difficult. But inside him, there was a fire to do something big.

When he joined Delhi College of Engineering (now DTU) for higher studies, English became his biggest challenge. He couldn’t understand lectures or textbooks properly. But instead of giving up, he started learning English by himself—reading newspapers, listening to songs, and practicing every day until he gained confidence.

First Startup and Early Struggles

During college, Vijay fell in love with technology. In 1997, he launched a company called XS Corps that built websites. Along with a few friends, he also created a content management system similar to what WordPress is today.

He didn’t have a laptop or money. He worked from cyber cafes, coding late into the night. There were times when he didn’t even have enough money for food, but he never complained. He had a dream and believed in it with all his heart.

Start of Paytm

In 2000, Vijay started One97 Communications, which later became the parent company of Paytm. It offered value-added mobile services like caller tunes and alerts. But the real revolution came in 2010 when he launched Paytm—short for “Pay Through Mobile.”

At first, Paytm was only for mobile recharges and bill payments. But Vijay had a bigger dream—he wanted people to use mobile for everything, from buying tea to booking flight tickets. So he launched the Paytm Wallet, and soon, shops, autos, and businesses across India started accepting Paytm.

The Rise to Success

Paytm’s biggest growth came in 2016 during demonetization. With cash suddenly out of reach, India turned to digital payments—and Paytm was ready. In that one year, millions of new users joined Paytm and the company’s value grew rapidly.

In 2017, Paytm launched its own bank—Paytm Payments Bank. It then added services like Paytm Mall and Paytm Money. In 2021, the company went public with India’s largest IPO.

Challenges and Criticism

As the company grew, so did the problems. The IPO did not perform well in the stock market, and the company had to face financial losses and declining user trust.

Vijay also faced personal attacks and was even seen crying during a press conference. But he didn’t give up. He revised his strategies, strengthened his team, and worked hard to keep Paytmon top.

Paytm’s Present and Future

Today, Paytm is not just a wallet. It is a full digital ecosystem that offers payments, banking, investment, shopping, and more—all on one app. Vijay’s dream is to make India truly cashless, and Paytm is playing a big part in that journey.

                             Paytm’s Growth (2010–2024)

This graph clearly shows how Paytm’s user base grew rapidly between 2010 and 2024. From just 50 lakh users in 2010 to over 10 crore in 2024, the growth is nothing short of incredible. Demonetization acted as a major turning point, pushing the platform into every corner of the country.

Vijay Shekhar Sharma’s story is proof that dreams don’t need perfect English or a rich background—just courage and belief. He broke through language barriers, survived financial struggles, and built one of India’s most trusted tech brands. Today, he represents the face of India’s digital future.

At Bada Business, we believe in such stories of courage and transformation. We proudly support small businesses and new entrepreneurs, because together, we can make the Indian economy stronger.

 

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From a Small Town Boy to the Billionaire Founder of OYO Rooms

Ritesh Agarwal is one of the youngest and most successful entrepreneurs in India. He is the founder of OYO Rooms, a global hospitality company that changed the way people stay while traveling. He started his business journey at the age of 19 and built a billion-dollar company. His story is full of passion, hard work, and belief in his dream.

Early Life and Family

Ritesh Agarwal was born on 16th November 1993 in a small town called Bissamcuttack in Odisha. He belonged to a middle-class family and grew up in a simple environment. From a young age, he was very interested in technology and business. He loved to explore, read books, and understand how things work. After finishing school, he moved to Delhi for college. He got admission into the Indian School of Business and Finance, but he soon realized that he wanted to start something on his own. So, he dropped out and decided to follow his dream of building a business.

Early Struggles

Ritesh always wanted to do something different. When he was just 18 years old, he started traveling across India on a very small budget. He stayed in many cheap hotels and faced many problems like dirty rooms, poor service, and no proper facilities. These problems gave him an idea. He thought—why not create a company that helps people find better budget hotels?

With this idea, he launched a startup called Oravel Stays. It was similar to Airbnb and helped people book affordable homestays online. But after some time, he realized that just listing hotels online was not enough. The real problem was the bad quality of hotels. So, he changed his business model and started working on something bigger.

Start of OYO

In 2013, Ritesh launched OYO Rooms, which means “On Your Own.” His goal was to help budget hotels improve their quality and service. He partnered with small hotel owners, trained their staff, improved their rooms, and gave them technology and branding support. In return, these hotels became part of the OYO network, and customers could book them online easily.

The special thing about OYO was that it offered clean and reliable rooms at low prices. Customers started trusting the brand. Slowly, more hotel owners joined OYO, and the company began to grow.

First Big Success

OYO received its first investment from VentureNursery and later from Lightspeed Venture Partners. But the biggest success came when SoftBank invested in OYO. After that, OYO started growing very fast. In 2015, OYO had more than 10,000 rooms in over 100 cities in India.

Then, the company started expanding into other countries like China, Malaysia, and Nepal. By 2018, OYO’s value became more than 1 billion dollars, and it became one of the fastest-growing startups in India. In 2019, OYO entered the US and Europe and added thousands of new hotels around the world.

Challenges and Failures

Like every successful entrepreneur, Ritesh also faced many challenges. In 2020, during the COVID-19 pandemic, the hotel industry was badly affected. Travel stopped and bookings were cancelled. OYO faced big financial losses and had to lay off many employees. People started questioning the company’s future.

There were also legal problems in some countries because of different business rules. As the company grew fast, managing everything became difficult. But Ritesh never gave up. He kept working hard and made changes in the company to bring it back on track.

OYO’s Present and Future

Today, OYO is running in more than 80 countries with over 100,000 hotels and homestays on its platform. The company is using new technologies and business ideas to give better service to its customers.

Some of the latest innovations by OYO include OYO Wizard, which is a loyalty program that gives special deals to repeat customers. OYO has also started OYO Workspaces for office needs and OYO Townhouse for premium budget stays.

                        OYO’s Growth (2015–2024) 

This graph clearly shows how OYO Rooms grew rapidly from 2015 to 2024. From just 1,000 hotels in 2015, OYO expanded to over 100,000 hotels worldwide by 2024. It’s a strong example of what consistent vision and hard work can achieve.

The story of Ritesh Agarwal proves that anyone can achieve big dreams with passion, courage, and never giving up. He started from a small town with limited resources, but he believed in his idea and worked day and night to build it. Even during hard times like the pandemic, he stayed strong and continued improving his company.

At Bada Business, we also believe in supporting such hardworking entrepreneurs. We proudly support small companies and new startups, because we believe they are the future of India. Our goal is to make the Indian economy stronger by helping more people like Ritesh succeed.

 

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AI-Powered Growth: How Small Indian Businesses Are Winning Big in 2025

AI-Powered Growth: How Small Indian Businesses Are Winning Big in 2025

AI: The Ultimate Game Changer for Small Businesses in India

Artificial Intelligence (AI) is no longer just a buzzword—it has become a powerful tool for small and growing businesses in India. In 2025, with the small business sector contributing over 30% to India’s GDP and employing millions, AI is revolutionizing the way entrepreneurs operate by providing affordable, scalable, and practical solutions. Let’s explore how AI is helping small businesses achieve success.

Automation for Efficiency

Repetitive tasks like inventory management, customer support, and accounting can be time-consuming and tedious. AI simplifies these processes, allowing business owners to focus on growth. Imagine an AI chatbot handling customer inquiries 24/7 for a small retailer in Mumbai or a handicraft seller in Jaipur. With AI, businesses no longer miss out on sales, even when they’re offline. These tools are cost-effective, easy to integrate, and ideal for businesses with limited resources.

Smart Decision-Making with Data

Market research can be expensive, but AI helps small businesses analyze customer preferences, buying patterns, and local trends using data from social media or sales records. For example, a Delhi street food vendor could predict the most popular items for weekends, reducing waste and maximizing profits. AI eliminates guesswork and enables businesses to make data-driven decisions with confidence.

Affordable and Targeted Marketing

Effective marketing is crucial for growth, but not all businesses can afford large campaigns. AI-driven advertising platforms allow small businesses to target the right audience at a lower cost. A rural artisan, for instance, can sell handmade products on Instagram or Amazon and reach customers across India or even globally—without needing a professional marketing team. AI-powered marketing tools help businesses expand their reach and visibility effortlessly.

Enhancing Customer Experience

AI also plays a key role in improving the customer experience. Personalized recommendations based on previous purchases can significantly boost customer satisfaction and loyalty. Imagine a clothing store in Bangalore suggesting outfits to customers based on their shopping history. By offering a tailored shopping experience, businesses can build strong relationships with their customers and encourage repeat purchases.

The Future of Small Businesses

From automation to smart insights, AI is transforming how small businesses operate. It is not just a technological advancement—it is the future of business growth. By embracing AI, small businesses in India can enhance efficiency, increase profits, and stay ahead in an increasingly competitive market.

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