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Rajdoot Bike: The Rise, The Reign & The Vanishing Act !

The OG Beast of Indian Roads

Picture this—dusty village roads, narrow city lanes, and one mighty beast roaring through them all—the legendary Rajdoot Bike! Back in the day, if you wanted a ride that screamed power, durability, and pure swag, Rajdoot was the bike to own. It wasn’t just a mode of transport; it was a statement! But then, just as dramatically as it rose, it disappeared into the shadows. What happened? Buckle up as we take you through the epic saga of Rajdoot’s rise and fall!

The Birth of a Legend (1962)

Flashback to 1962—Escorts Group, an Indian company, introduced 175, the first model of this soon-to-be-iconic bike. It was basically an Indianized version of Poland’s SHL M11, tweaked to survive our desi roads and rugged terrains.

Initially, had to fight tooth and nail to win the market. People were skeptical; after all, the mighty Bullet had already captured the hearts of biking enthusiasts. But fate had something else planned for Rajdoot, and its golden moment arrived in 1973!

How Bollywood Made Rajdoot a Superstar

Enter Rishi Kapoor in the Bollywood blockbuster Bobby (1973). The man rode into the big screen on a Rajdoot, and suddenly, the entire nation was obsessed! Every youngster wanted to channel their inner Rishi, racing down the streets on this stylish machine. Sales shot through the roof, and Rajdoot became an overnight sensation. If Instagram had existed back then, Rajdoot would have been the verified influencer of the biking world!

For nearly a decade, this bike dominated the Indian roads, becoming the heartbeat of speed lovers. It wasn’t just a ride; it was an emotion. But all good things must come to an end… and for Rajdoot, trouble was lurking around the corner.

The Decline: When Rajdoot Became “Old School”

By the early ’80s, the same bike that once ruled the streets began to feel outdated. No upgrades, no innovation, no glow-up. It was still rocking the same old-school look while newer, sleeker, and more fuel-efficient bikes were entering the scene. By 1983, sales dropped drastically, and Escorts decided to pull the plug.

But wait—the Rajdoot story wasn’t over yet!

The Grand Comeback: Rajdoot 350

Fast forward to the 1980s—Escorts wasn’t ready to let go just yet. They collaborated with Yamaha and launched the Rajdoot 350—a beast modeled after the iconic Yamaha RD350. This new version was meant to give Bullet a run for its money.

It was lighter, faster, more powerful, and incredibly stylish. With six-speed gears, a 350cc engine, and a top speed of 150 km/h, this bike was a rocket on wheels. It zoomed past the competition, leaving them in the dust. Even the Indian government took notice and started using Rajdoots for official duties in rural areas, thanks to its ability to tackle rough terrains like a boss!

For a brief moment, Rajdoot 350 looked unstoppable. But then, just like a plot twist in a thriller movie, things went south again.

The Final Downfall: Outpaced by Time

By the 1990s, Rajdoot faced its biggest challenge yet—modern competitors. New bikes from Hero Honda, Yamaha, and Suzuki hit the market with better mileage, smoother rides, and lower maintenance costs. Rajdoot, despite its raw power, was now too expensive and impractical for the average buyer.

No updates. No fresh designs. No competitive pricing.

It was like watching a king slowly lose his empire. By the late 1990s, Rajdoot sales plummeted, and eventually, production was stopped forever.

Rajdoot’s Legacy: Gone But Never Forgotten

Even though Rajdoot is no longer seen tearing up the roads, it still holds a special place in the hearts of biking enthusiasts. Many vintage bike lovers have preserved their Rajdoots as a tribute to an era gone by. Some farmers still use it to transport milk, proving that this beast was truly built to last!

Even MS Dhoni, the cricket legend, is known to be a huge Rajdoot fan—his very first bike was a Rajdoot!

So, while newer and shinier bikes rule the roads today, the Rajdoot legacy will always remain—an untamed beast that once ruled Indian streets like a true king!

What Do You Think?

Did you or someone in your family ever own a Rajdoot? What’s your favorite memory of this iconic bike? Share your thoughts in the comments!

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Bounce Back business Business Case Studies Business Startup Ideas Leadership Building Leadership Funnel Marketing Motivation & Mind Control Motivational MSME News Powerful Personalities Process & Business Expansion Sales Startup Strategy Student

Vijay Shekhar Sharma: The Hindi-Medium Boy Who Made India Digital

Vijay Shekhar Sharma is the founder of Paytm and the face of India’s digital revolution. His journey is not just about building a company, but about breaking all limits—of language, money, and fear—to teach India how to pay through mobile.

Early Life and Education

Vijay Shekhar Sharma was born on July 8, 1978, in a small village in Aligarh, Uttar Pradesh. His father was a school teacher and his mother a homemaker. He studied in a Hindi-medium government school, where even understanding English was difficult. But inside him, there was a fire to do something big.

When he joined Delhi College of Engineering (now DTU) for higher studies, English became his biggest challenge. He couldn’t understand lectures or textbooks properly. But instead of giving up, he started learning English by himself—reading newspapers, listening to songs, and practicing every day until he gained confidence.

First Startup and Early Struggles

During college, Vijay fell in love with technology. In 1997, he launched a company called XS Corps that built websites. Along with a few friends, he also created a content management system similar to what WordPress is today.

He didn’t have a laptop or money. He worked from cyber cafes, coding late into the night. There were times when he didn’t even have enough money for food, but he never complained. He had a dream and believed in it with all his heart.

Start of Paytm

In 2000, Vijay started One97 Communications, which later became the parent company of Paytm. It offered value-added mobile services like caller tunes and alerts. But the real revolution came in 2010 when he launched Paytm—short for “Pay Through Mobile.”

At first, Paytm was only for mobile recharges and bill payments. But Vijay had a bigger dream—he wanted people to use mobile for everything, from buying tea to booking flight tickets. So he launched the Paytm Wallet, and soon, shops, autos, and businesses across India started accepting Paytm.

The Rise to Success

Paytm’s biggest growth came in 2016 during demonetization. With cash suddenly out of reach, India turned to digital payments—and Paytm was ready. In that one year, millions of new users joined Paytm and the company’s value grew rapidly.

In 2017, Paytm launched its own bank—Paytm Payments Bank. It then added services like Paytm Mall and Paytm Money. In 2021, the company went public with India’s largest IPO.

Challenges and Criticism

As the company grew, so did the problems. The IPO did not perform well in the stock market, and the company had to face financial losses and declining user trust.

Vijay also faced personal attacks and was even seen crying during a press conference. But he didn’t give up. He revised his strategies, strengthened his team, and worked hard to keep Paytmon top.

Paytm’s Present and Future

Today, Paytm is not just a wallet. It is a full digital ecosystem that offers payments, banking, investment, shopping, and more—all on one app. Vijay’s dream is to make India truly cashless, and Paytm is playing a big part in that journey.

                             Paytm’s Growth (2010–2024)

This graph clearly shows how Paytm’s user base grew rapidly between 2010 and 2024. From just 50 lakh users in 2010 to over 10 crore in 2024, the growth is nothing short of incredible. Demonetization acted as a major turning point, pushing the platform into every corner of the country.

Vijay Shekhar Sharma’s story is proof that dreams don’t need perfect English or a rich background—just courage and belief. He broke through language barriers, survived financial struggles, and built one of India’s most trusted tech brands. Today, he represents the face of India’s digital future.

At Bada Business, we believe in such stories of courage and transformation. We proudly support small businesses and new entrepreneurs, because together, we can make the Indian economy stronger.

 

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business Business Case Studies Business Courses Business Startup Ideas Education IPO Motivation & Mind Control MSME Powerful Personalities Process & Business Expansion Sales share market Startup Strategy

From a Small Town Boy to the Billionaire Founder of OYO Rooms

Ritesh Agarwal is one of the youngest and most successful entrepreneurs in India. He is the founder of OYO Rooms, a global hospitality company that changed the way people stay while traveling. He started his business journey at the age of 19 and built a billion-dollar company. His story is full of passion, hard work, and belief in his dream.

Early Life and Family

Ritesh Agarwal was born on 16th November 1993 in a small town called Bissamcuttack in Odisha. He belonged to a middle-class family and grew up in a simple environment. From a young age, he was very interested in technology and business. He loved to explore, read books, and understand how things work. After finishing school, he moved to Delhi for college. He got admission into the Indian School of Business and Finance, but he soon realized that he wanted to start something on his own. So, he dropped out and decided to follow his dream of building a business.

Early Struggles

Ritesh always wanted to do something different. When he was just 18 years old, he started traveling across India on a very small budget. He stayed in many cheap hotels and faced many problems like dirty rooms, poor service, and no proper facilities. These problems gave him an idea. He thought—why not create a company that helps people find better budget hotels?

With this idea, he launched a startup called Oravel Stays. It was similar to Airbnb and helped people book affordable homestays online. But after some time, he realized that just listing hotels online was not enough. The real problem was the bad quality of hotels. So, he changed his business model and started working on something bigger.

Start of OYO

In 2013, Ritesh launched OYO Rooms, which means “On Your Own.” His goal was to help budget hotels improve their quality and service. He partnered with small hotel owners, trained their staff, improved their rooms, and gave them technology and branding support. In return, these hotels became part of the OYO network, and customers could book them online easily.

The special thing about OYO was that it offered clean and reliable rooms at low prices. Customers started trusting the brand. Slowly, more hotel owners joined OYO, and the company began to grow.

First Big Success

OYO received its first investment from VentureNursery and later from Lightspeed Venture Partners. But the biggest success came when SoftBank invested in OYO. After that, OYO started growing very fast. In 2015, OYO had more than 10,000 rooms in over 100 cities in India.

Then, the company started expanding into other countries like China, Malaysia, and Nepal. By 2018, OYO’s value became more than 1 billion dollars, and it became one of the fastest-growing startups in India. In 2019, OYO entered the US and Europe and added thousands of new hotels around the world.

Challenges and Failures

Like every successful entrepreneur, Ritesh also faced many challenges. In 2020, during the COVID-19 pandemic, the hotel industry was badly affected. Travel stopped and bookings were cancelled. OYO faced big financial losses and had to lay off many employees. People started questioning the company’s future.

There were also legal problems in some countries because of different business rules. As the company grew fast, managing everything became difficult. But Ritesh never gave up. He kept working hard and made changes in the company to bring it back on track.

OYO’s Present and Future

Today, OYO is running in more than 80 countries with over 100,000 hotels and homestays on its platform. The company is using new technologies and business ideas to give better service to its customers.

Some of the latest innovations by OYO include OYO Wizard, which is a loyalty program that gives special deals to repeat customers. OYO has also started OYO Workspaces for office needs and OYO Townhouse for premium budget stays.

                        OYO’s Growth (2015–2024) 

This graph clearly shows how OYO Rooms grew rapidly from 2015 to 2024. From just 1,000 hotels in 2015, OYO expanded to over 100,000 hotels worldwide by 2024. It’s a strong example of what consistent vision and hard work can achieve.

The story of Ritesh Agarwal proves that anyone can achieve big dreams with passion, courage, and never giving up. He started from a small town with limited resources, but he believed in his idea and worked day and night to build it. Even during hard times like the pandemic, he stayed strong and continued improving his company.

At Bada Business, we also believe in supporting such hardworking entrepreneurs. We proudly support small companies and new startups, because we believe they are the future of India. Our goal is to make the Indian economy stronger by helping more people like Ritesh succeed.

 

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Strategy

5 Powerful Strategies For Trading In Stock Market

Financial markets are prone to fluctuation. Here, various risk factors are involved along with multiple strategies that you will encounter from time to time. Seasoned traders make various strategies that are parallel to the competitive market situation.

In this article, we will explain trading techniques that will help you to make better investment decisions.

Here is the list of five trading techniques that every trader must consider before investing:

1. Growth Investing

Growth investing is a trading strategy applied when a company continues to grow profits. The focus is entirely on the growth of the capital. Instead of improving operations, companies reinvest the profits to entice investors with dividends. You can attend our free Masterclass to understand many other vital strategies on our Bada Business community app.

2. Income Investing

In this strategy, any good stock is taken by collecting assets. Investors are paid a big part of the income for daily use, specifically when the situation for trading in the stock market is uncertain.

3. News trading

As per its name, this technique is based on news and market expectations before and following news releases. However, it requires a skilled mindset to do the fundamental analysis as news travel rather like a wildfire on digital media. The market needs the energy to move, which comes from information flow such as news releases. Traders will need to assess the news immediately after it is released and quickly judge how to trade it. To know everything about Share Market from the scratch, watch here:

4. End-of-day trading

The end-of-day trading strategy involves trading near the close of markets. End-of-day traders become active when it becomes clear that the price will ‘settle’ or close.

This strategy requires the studying of price action in comparison to the previous day’s price movements. End-of-day traders can then speculate how the price could move based on the price action and decide on any indicators used in their system.

Traders should create a set of risk management orders, including a limit order, a stop-loss order, and a take-profit order to reduce any overnight risk. Download our Bada Business community app to attend our Free Masterclass on trading in the stock market. 

5. Intraday trading

Day trading or intraday trading is suitable for traders that would like to actively trade in the daytime, generally as a full-time profession. Day traders take advantage of price fluctuations in-between the market open and close hours. Day traders often hold multiple positions open in a day but do not leave jobs open overnight to minimize the risk of overnight market volatility.

Trading is purchasing and selling shares and the stocks of companies listed on the Bombay Stock Exchange (BSE) & SENSEX that are prone to fluctuation. One can invest and make a lot of profits by knowing the five strategies we have mentioned above. To learn more about these strategies, download our Bada Business community app. You can also attend our Free Masterclass on trading in the stock market.

Download the app now: https://tinyurl.com/nhav2kp6

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business Business Case Studies Business Startup Ideas Leadership Building Motivation & Mind Control Startup Strategy Technology

AI-Powered Growth: How Small Indian Businesses Are Winning Big in 2025

AI-Powered Growth: How Small Indian Businesses Are Winning Big in 2025

AI: The Ultimate Game Changer for Small Businesses in India

Artificial Intelligence (AI) is no longer just a buzzword—it has become a powerful tool for small and growing businesses in India. In 2025, with the small business sector contributing over 30% to India’s GDP and employing millions, AI is revolutionizing the way entrepreneurs operate by providing affordable, scalable, and practical solutions. Let’s explore how AI is helping small businesses achieve success.

Automation for Efficiency

Repetitive tasks like inventory management, customer support, and accounting can be time-consuming and tedious. AI simplifies these processes, allowing business owners to focus on growth. Imagine an AI chatbot handling customer inquiries 24/7 for a small retailer in Mumbai or a handicraft seller in Jaipur. With AI, businesses no longer miss out on sales, even when they’re offline. These tools are cost-effective, easy to integrate, and ideal for businesses with limited resources.

Smart Decision-Making with Data

Market research can be expensive, but AI helps small businesses analyze customer preferences, buying patterns, and local trends using data from social media or sales records. For example, a Delhi street food vendor could predict the most popular items for weekends, reducing waste and maximizing profits. AI eliminates guesswork and enables businesses to make data-driven decisions with confidence.

Affordable and Targeted Marketing

Effective marketing is crucial for growth, but not all businesses can afford large campaigns. AI-driven advertising platforms allow small businesses to target the right audience at a lower cost. A rural artisan, for instance, can sell handmade products on Instagram or Amazon and reach customers across India or even globally—without needing a professional marketing team. AI-powered marketing tools help businesses expand their reach and visibility effortlessly.

Enhancing Customer Experience

AI also plays a key role in improving the customer experience. Personalized recommendations based on previous purchases can significantly boost customer satisfaction and loyalty. Imagine a clothing store in Bangalore suggesting outfits to customers based on their shopping history. By offering a tailored shopping experience, businesses can build strong relationships with their customers and encourage repeat purchases.

The Future of Small Businesses

From automation to smart insights, AI is transforming how small businesses operate. It is not just a technological advancement—it is the future of business growth. By embracing AI, small businesses in India can enhance efficiency, increase profits, and stay ahead in an increasingly competitive market.

Book your free business consulting

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Profitable Opportunities for 2025

🔥 Top Business Ideas for 2025

1. E-Commerce Business

With the rise of online shopping, starting an e-commerce store is one of the most profitable business ideas today. You can sell fashion, electronics, home décor, or handmade products through platforms like Shopify, Amazon, and Etsy.
Key Benefits:

  • Low operational costs
  • Global customer reach
  • Potential for passive income

2. Dropshipping Business

Dropshipping allows you to sell products without holding inventory. Your supplier directly ships products to customers, reducing your risk and overhead.
Why It’s Profitable:

  • No need for storage space
  • Minimal investment required
  • Easy to scale globally

3. Digital Marketing Services

Every business today needs digital visibility. Offering services like SEO, social media marketing, PPC advertising, and content marketing can be highly rewarding.
How to Succeed:

  • Build expertise in digital tools
  • Create a strong portfolio
  • Use social media to attract clients

4. Freelance Services

If you’re skilled in writing, graphic design, programming, or consulting, freelancing is a great option. Platforms like Fiverr, Upwork, and Freelancer connect you with global clients.
Popular Niches:

  • Content writing
  • Web development
  • Online tutoring

5. Subscription Box Service

Subscription boxes are gaining popularity. Create a niche box for beauty products, fitness gear, snacks, or books.
Steps to Start:

  • Choose a niche
  • Source quality products
  • Offer flexible subscription plans

6. Affiliate Marketing

Earn commissions by promoting products through your blog, YouTube channel, or social media pages.
Top Affiliate Platforms:

  • Amazon Associates
  • ClickBank
  • ShareASale

7. Online Course Creation

Have expertise in a subject? Sell courses on platforms like Udemy, Teachable, and Coursera.
Why It’s Profitable:

  • Low investment
  • High scalability
  • Passive income potential

8. Print-on-Demand Business

Sell custom-designed products like t-shirts, mugs, or phone cases without inventory.
Why It’s Trending:

  • No upfront stock needed
  • High-profit margins
  • Easy integration with e-commerce platforms

9. Virtual Assistant Services

Help entrepreneurs and small businesses manage tasks like email, scheduling, or customer support.
Getting Started:

  • Build communication & time management skills
  • Register on Fiverr or Upwork
  • Build long-term client relationships

10. Fitness & Wellness Coaching

Start a business in personal training, yoga, or diet coaching — either online or offline.
Business Opportunities:

  • Online fitness sessions
  • Meal planning services
  • Virtual wellness workshops

11. Mobile Car Wash & Detailing

A mobile car cleaning service offers convenience to customers at home or office.
Why It’s a Good Idea:

  • Low startup cost
  • Steady income from repeat clients
  • High scalability

12. Pet Care Business

Pet owners need grooming, boarding, and organic food services.
Best Services to Offer:

  • Mobile grooming
  • Pet daycare
  • Homemade pet food

13. Sustainable & Eco-Friendly Products

Start a business selling eco-friendly products like reusable bags, bamboo items, or organic skincare.
Why It’s Profitable:

  • Rising eco-conscious consumers
  • Government support
  • Great for brand image

14. Social Media Consulting

Help businesses build their social media presence and run effective ad campaigns.
Services You Can Offer:

  • Content strategy
  • Influencer marketing
  • Social media ads

15. Home-Based Bakery

If you love baking, start a custom cake or pastry business from home.
How to Start:

  • Get required licenses
  • Promote on Instagram/Facebook
  • Offer online ordering & delivery

How to Choose the Right Business Idea?

  • Assess Market Demand – Use tools like Google Trends, Statista, and industry insights
  • Start Small – Test your business idea with low investment
  • Focus on Digital Marketing – Use SEO, content, and ads to acquire customers
  • Build a Unique Brand Identity – Stand out with your value proposition

🚀 Ready to Start Your Entrepreneurial Journey in 2025?

Book Now – Free Business Consulting

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Process & Business Expansion Strategy

2020 Entrepreneur Trends For Business Expansion

As an entrepreneur, one has to be ready to adapt to the changes happening in the business world. The faster you adopt the change, you will able to establish your brand. As per your thought process, the idea you had must be great only due to the rapid changes the idea can get submerged or can come out as flying colours.

These changes can be bases on the political landscape, economy, technology, and social changes that can boost or kill your idea. As an entrepreneur, one needs know-how competitive the business industry is. In this case, to stay ahead, one needs to be updated with the latest trends. These trends can be in terms of technology, work culture, or operations.

Therefore, by keeping this in mind, mentioning a few trends that as an entrepreneur can help you to grow. These trends will help you, team, or business in the coming years and beyond.

Build Your Business as Part of The Economy

As a business owner, you should always remember how you are giving inputs in the country’s economy. You must understand the circular economy, a business model in which you benefit the business society and the environment.

When you are the owner of a new start-up, it will be easy for you to follow this model as in the later phase, it can be difficult to incorporate the model. Once you follow this model, then it can help you to achieve a great advantage over the competition.

Work on Global Path

When you plan your business, always plan to work on a global basis. Once you start thinking about the global growth, don’t think only about your product or services, but also when you create a team, make sure it has diversification in terms of education, nationality, gender, and experience. It will help you to become innovative and built a strong foundation for growth.

For reaching your destination, you need to start taking steps towards it. So, if you dream of catering to a global market, then, you need to plan this from day one, and it should reflect on your action and planning.

Innovation Is The Secret to Growth

As a business owner, one needs to keep working on a new opportunity for growth and expansion. Innovation is your best friend in this case as it will help you to create a better product or service but also help you tell to sell it to the right target market.

To have an advantage over the competition, you need to make innovation a priority, as it is the best chance to remain in the industry and help you to have the business grow.

Use Of Technology For Operations

You can play safe and smart by using the right technology. Tools that save time helps you to accomplish the goals with fewer resources only. These technologies will help you to streamline work, correct use of resources, and have better results.

These steps help you to grow your business and bring more focus to the team working better in the right direction.

As an entrepreneur, we understand you have many tasks to finish, but keeping yourself updated with these trends is important for you and your business plus your team. To expand your business and stay in the competition, you need to focus on the right things and at the right time

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Business Case Studies Business Startup Ideas News Private Equity Funding Process & Business Expansion Startup Strategy

Ather Energy IPO April 2025

Ather Energy Converts Preference Shares Into Equity: Poised for IPO in April 2025

 

Ather Energy, one of India’s leading electric vehicle (EV) startups, has recently made a strategic move by converting its preference shares into equity, a decision that is paving the way for the company’s Initial Public Offering (IPO), which is expected to launch in April 2025. This financial restructuring is part of Ather’s broader strategy to align its capital structure with public market standards, making the upcoming IPO a highly anticipated event for investors in the electric vehicle market.

What Does Converting Preference Shares Into Equity Mean?

In corporate finance, preference shares are typically issued to early investors or venture capital firms, offering them certain advantages like priority in dividend payouts and claims during liquidation. By converting these preference shares into common equity, Ather Energy is simplifying its capital structure and positioning itself to attract more institutional investors and retail investors as part of its IPO launch. This move also ensures that the company is fully aligned with public market expectations before it lists on the stock exchange.

This conversion to equity is an essential step as Ather Energy prepares for its public offering, making its financial reporting more transparent and appealing to potential investors interested in the rapidly growing electric vehicle sector.

Ather’s Growing Position in the EV Market

Founded in 2013 by IIT graduates Tarun Mehta and Swapnil Jain, Ather Energy is at the forefront of India’s electric mobility revolution. With its flagship products like the Ather 450X and the Ather 450 Plus, the company has quickly captured significant market share in India’s competitive electric two-wheeler market. Known for its innovative technology and premium design, Ather’s scooters are equipped with smart features, long battery range, and fast charging capabilities that appeal to modern consumers.

The company has also been focused on expanding its EV charging network across India, aiming to make it easier for customers to adopt electric vehicles and reduce range anxiety. As a result, Ather Energy has become a key player in India’s sustainable transportation landscape, attracting significant funding from investors like Hero MotoCorp and Accel.

Why the IPO?

The decision to go public through an IPO is a pivotal move for Ather Energy, which intends to raise substantial capital for scaling its manufacturing operations, accelerating R&D for next-generation electric vehicles, and expanding its sales and service network across India. By listing on the stock market, Ather Energy aims to enhance its brand visibility and position itself as a leader in India’s electric vehicle industry. The IPO is expected to be a major event in the Indian EV market, attracting both green investors and those looking to capitalize on the long-term growth potential of the clean energy sector.

Additionally, the funds raised will help Ather Energy explore international expansion opportunities, particularly in regions with growing demand for electric mobility, such as Europe and Southeast Asia. The capital could also help the company diversify its product portfolio to include new electric scooters and even electric cars, expanding its reach in the electric mobility market.

Investor Interest and Market Outlook

With the Indian electric vehicle market expected to grow at a rapid pace in the coming years, Ather Energy’s IPO is likely to generate significant investor interest. The Indian government’s push toward sustainable transportation, coupled with stricter emission regulations, is driving the shift toward electric mobility. As a result, companies like Ather Energy are poised for growth in the green economy, with a growing customer base looking for clean, affordable, and efficient electric vehicles.

Analysts predict that Ather Energy’s post-IPO valuation could see substantial growth, particularly if the company continues to innovate with connected vehicle technology, battery solutions, and charging infrastructure. Investors will be watching closely to see how Ather can compete with other electric vehicle startups and established players in the market, such as Ola Electric, Bajaj Auto, and TVS Motor Company.

Challenges Ahead for Ather Energy

Despite its strong position, Ather Energy faces several challenges as it scales. While the EV industry in India is growing, it still faces hurdles such as limited charging infrastructure, range anxiety, and high upfront costs for consumers. Furthermore, as more automotive giants and startups enter the electric vehicle space, Ather will need to differentiate itself through customer-centric innovation and by expanding its after-sales service offerings.

The company will also need to navigate regulatory challenges as governments around the world begin to implement more stringent regulations on electric vehicle standards and battery safety. Addressing these challenges will be key to Ather’s success post-IPO.

Conclusion

Ather Energy’s decision to convert preference shares into equity is a key step as it prepares for its IPO in April 2025. With the IPO, Ather Energy is positioning itself as a leader in the electric vehicle market, looking to raise funds for expansion and capitalize on the growing demand for electric mobility in India and abroad. Investors will be closely monitoring the company’s progress and strategies in the coming months to see how it will maintain its competitive edge in a rapidly evolving market.

As the company moves towards becoming a publicly traded entity, Ather Energy’s performance will be seen as a bellwether for the future of the electric vehicle industry and the shift toward sustainable transportation.

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Business Startup Ideas MSME Startup Strategy Technology

1.14 Lakh Startups Create Over 12 Lakh Jobs in India

1.14 Lakh Startups Create Over 12 Lakh Jobs in India: Finance Ministry

India’s startup ecosystem is witnessing unprecedented growth. According to the Finance Ministry, over 1.14 lakh startups have generated more than 12 lakh (1.2 million) jobs in the country. This massive contribution to job creation in India highlights the importance of startups in fueling economic growth, innovation, and employment opportunities.

These startups are not only creating jobs but are also pioneering new green technologies and solutions to global challenges, such as climate change and carbon emissions. A growing trend among these startups is their focus on helping carbon dioxide (CO2) find a new life through carbon capture and carbon utilization technologies. This sustainable innovation is helping reduce the carbon footprint and transform CO2 into useful products like plastics, fuels, and other materials, making significant strides in India’s journey towards eco-friendly growth.

E-commerce Giants Like Udaan Play a Vital Role

Among the many players in the e-commerce industry in India, Udaan has become a prime example of how digital transformation is driving both business growth and job creation. Udaan connects small businesses to large markets, enabling them to scale and reach new customers, and significantly contributing to small business growth. Through its platform, Udaan streamlines the supply chain and opens up access to larger business networks, which in turn creates new employment opportunities in sectors such as logistics, technology, and customer service.

By fostering the growth of e-commerce startups, platforms like Udaan are shaping the future of the Indian digital economy, offering a glimpse into the future of online marketplaces and the vast potential they hold for job creation and business expansion.

A Vision for the Future: Sustainable Growth and Innovation

India’s startup revolution is not just about business growth; it’s also about creating a more inclusive, sustainable future. Startups are embracing green technologies, like carbon capture and utilization (CCU), which are helping the country take major strides in addressing environmental concerns. These technologies offer promising solutions to reduce carbon emissions and contribute to a cleaner environment, making India a leader in the global race toward sustainable development.

The growth of startups also aligns with the vision of a digital economy that promotes inclusive growth by creating job opportunities for people from all sectors. Eco-friendly innovations in India’s startups are not only focusing on business profits but are also significantly contributing to addressing global warming and building a greener future for the country.

Conclusion: Startups Driving India’s Economic Transformation

India’s startups, whether in the fields of e-commerce, sustainability, or technology, are creating new opportunities, advancing job creation, and contributing to economic growth. By embracing green innovations, these startups are making strides toward reducing India’s carbon footprint while building a future that prioritizes both environmental sustainability and economic prosperity.

The combination of carbon utilization technologies and the rapid growth of e-commerce platforms like Udaan is helping India move toward a more inclusive and sustainable future. This is just the beginning of India’s startup ecosystem revolution, where job creation, technological advancement, and environmental sustainability go hand in hand to shape a prosperous and eco-friendly future.

“Startups in India,” “Job Creation,” “Green Technologies,” “Sustainable Innovation,” “Carbon Capture,” “E-commerce Growth,” “Small Business Growth,” and “Eco-friendly Growth”.

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Strategy

PERT Full Form | PERT Origin | PERT Chart Definition | PERT Importance

One term that constantly comes up in project management is PERT—a versatile tool for planning and scheduling complex projects.

Whether you are a project manager, an entrepreneur or a management student, understanding PERT can greatly enhance your ability to handle tasks effectively.

PERT Full Form?

PERT stands for Program Evaluation and Review Technique. This methodology is widely used in project management to plan, analyse, and control the timing of tasks and projects.

PERT-Program Evaluation and Review Technique

PERT Origin

The PERT method was developed in the late 1950s by the U.S. Navy Special Projects Office during the development of the Polaris missile program. At the time, it was a groundbreaking approach designed to manage the complexities of a project involving multiple teams and uncertain timelines.

The methodology aimed to reduce the time required to complete a project while ensuring efficient resource utilisation.

PERT Chart Definition

A PERT chart is a graphical representation of a project’s timeline that illustrates the tasks required to complete the project, the sequence in which they must occur, and the dependencies between them. It uses nodes (or circles) to represent tasks or milestones and arrows to depict the dependencies and sequence.

The key components of a PERT chart include:

  1. Tasks or Events: Represented as nodes or circles.
  2. Dependencies: Arrows showing the order in which tasks must be performed.
  3. Time Estimates: Optimistic, pessimistic, and most likely time required for each task.

Importance of PERT in Project Management

The PERT methodology is invaluable for project managers, offering several key benefits:

1. Effective Time Management

PERT helps in identifying the critical path, which is the sequence of tasks that determines the project’s shortest possible duration. Managers can allocate resources efficiently to avoid delays by focusing on these tasks.

2. Risk Assessment

By incorporating optimistic, pessimistic, and most likely time estimates, PERT allows project managers to analyse risks and prepare contingency plans.

3. Complex Project Simplification

A PERT chart provides a clear and organised overview of projects with interdependent tasks, making it easier to monitor progress and adjust as needed.

4. Enhanced Decision Making

PERT charts provide actionable insights, allowing managers to make informed decisions about task prioritisation, resource allocation, and scheduling adjustments.

5. Improved Communication

The visual nature of PERT charts fosters better communication among team members, stakeholders, and clients by presenting a clear project roadmap.

LFP Plus by Dr Vivek Bindra

Conclusion:

The Program Evaluation and Review Technique (PERT) is a timeless project management tool that continues to prove its value across industries. Its origins in the U.S. Navy highlight its capability to handle large-scale, high-stakes projects, but its application extends to any task requiring detailed planning and execution.

In today’s fast-paced business environment, leveraging tools like PERT can empower teams to meet deadlines, reduce risks, and achieve project success with precision and confidence.

If you’re looking to elevate your project management skills, mastering PERT is an essential step. Start with understanding the fundamentals, and you’ll be well on your way to easily handling complex projects.