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Top 10 Budget-Friendly Analytics Tools Every MSME Should Use in 2025

In today’s world, understanding customer behavior, sales trends and business performance is necessary for small businesses. MSMEs can use analytics to make better decisions, increase productivity, and boost growth. There are many powerful and affordable tools to do this. In this blog, we will explore some cost effective analytics tools that can help MSMEs.

USES OF ANALYTICS TOOLS

Many MSMEs still rely heavily on intuition to make business decisions, but incorporating analytics tools can transform the way they operate. 

  1. These tools help track sales performance, allowing businesses to identify their best-selling products or services. 
  2. By monitoring customer behavior, MSMEs can better understand what their audience prefers, enabling more targeted and effective strategies. 
  3. By identifying the campaigns that gives the best results, analytics are also essential for increasing marketing results
  4. They assist in managing inventory and cash flow, helping businesses avoid overstocking and unnecessary financial strain. 
  5. Analytics enable MSMEs to forecast future demand, allowing for smarter planning and growth.
SOME ANALYTICS TOOLS 
  1. Google Analytics 4
  2. Zoho Analytics 
  3. HubSpot CRM
  4. Mailchimp
  5. Google Looker Studio
  6. Metabase
  7. Bitrix24
  8. WhatsApp Business and Chatbase
  9. Social Media Analytics Tool
  10. TallyPrime with Dashboards
GOOGLE ANALYTICS 4

Google Analytics 4 (GA4) is a powerful, free tool designed to help businesses track and analyze website and app traffic. It provides insights into how many people visit a website, where they come from, and what actions they take once they arrive. GA4 also measures key conversions such as sign-ups, downloads, and purchases, making it essential for monitoring performance and customer engagement.

The tool shows important metrics like bounce rate, time spent on pages, and complete user journeys, helping businesses understand user behavior in detail. GA4 is completely free, easy to use with most websites and e-commerce platforms, and highly effective in helping small businesses understand what content, product, or service is attracting their customers.

ZOHO ANALYTICS

Zoho Analytics is a business intelligence and data analytics tool ideal for MSMEs looking to gain insights across different departments like sales, finance, HR, and customer relationship management. It offers visual dashboards and automated reports, enabling decision-makers to understand performance without sifting through raw data. The platform easily connects with Excel, Google Sheets, Tally, and various CRMs, allowing easy use of business data.

It helps analyze important fields such as revenue trends, inventory status, and employee performance, all from a single tool.  Zoho Analytics provides an all-in-one view of business performance, requires no coding skills, and comes with mobile access, making it convenient. The starting plan is budget-friendly and even offers a free version for up to two users.

HUBSPOT CRM

HubSpot CRM is a powerful and user-friendly tool designed to help MSMEs manage customer relationships, track sales activities, and streamline marketing efforts. It enables businesses to monitor deals, record customer interactions, and analyze sales performance with ease. The platform also provides insightful reports on team performance and lead conversion rates, making it easier to identify what’s working.

MSMEs can send marketing emails and track engagement criteria.  HubSpot offers a free plan with detailed dashboards, making it accessible even for small teams. It also helps automate sales tasks and follow-ups, ensuring no lead is missed. The CRM is especially effective for managing leads and boosting customer retention.

MAILCHIMP

Mailchimp is a popular tool for email marketing and campaign analytics, suited for small businesses and startups. It allows MSMEs to send email campaigns and track key performance standards. You can also segment your audience based on preferences or behavior, ensuring targeted communication.

One standout feature is Mailchimp’s ability to provide smart recommendations to improve your content and boost engagement. It also offers visually appealing reports, helping you analyze the effectiveness of each campaign at a glance. Mailchimp’s free plan supports up to 500 contacts, making it ideal for businesses just starting with email marketing. It’s known for its user-friendly interface, allowing even non-tech users to design and launch campaigns quickly.

GOOGLE LOOKER STUDIO

Google Looker Studio is a powerful and free tool that lets businesses create customized, interactive dashboards and reports. You can pull in data from multiple sources such as Google Analytics 4 (GA4), Google Ads, Google Sheets, and more to build a single visual dashboard that updates in real-time. This makes it easy to monitor performance without manually compiling reports.

What makes Looker Studio especially valuable for MSMEs is its drag-and-drop interface, which allows users to design dashboards without any coding skills. It’s also easy to share reports with teammates or stakeholders which is perfect for performance review meetings or investor updates.  It’s completely free, highly flexible, and ideal for businesses that want to visualize and present data clearly without investing in expensive tools.

METABASE

Metabase is a free analytics platform ideal for MSMEs that are a bit more tech-savvy. It connects directly to your database systems like MySQL, PostgreSQL, or MongoDB, allowing you to generate custom queries, dashboards, and reports without expensive software licenses. You can also schedule reports or explore data in real-time to track product or service performance.

This tool is perfect for internal analytics teams that want full control and customization without recurring costs. It’s free to use, and it supports visual graphs and dashboards for data storytelling.  No cost for licenses, customizable reporting through SQL queries, and a flexible dashboard system make Metabase a strong choice for startups and digital-first businesses.

BITRIX24

Bitrix24 is an all-in-one platform offering CRM, HR tools, sales tracking, and task management analytics, all together. It’s particularly useful for MSMEs that want to monitor both customer interactions and employee productivity without juggling multiple tools. Features include sales pipeline analysis, campaign and call monitoring, and team performance tracking.

The free plan covers essential CRM and analytics functions, making it a cost-effective option for small businesses. With a mobile app included, teams can stay connected. Bitrix24 helps MSMEs streamline customer service, sales operations, and employee analytics. It’s perfect for those looking to automate and analyze business performance without expensive subscriptions.

WHATSAPP BUSINESS AND CHATBASE

WhatsApp Business combined with Chatbase, becomes a powerful tool for customer communication and insight analysis. MSMEs can automate replies, manage incoming queries efficiently, and use Chatbase to analyze message trends, identify frequently asked questions, and gauge customer satisfaction over time. The basic tools are free, with paid upgrades available for advanced analytics and higher usage limits.

This setup helps small businesses boost customer engagement, reduce response time, and understand buyer behavior. It enhances real-time communication, makes customer support scalable, and provides insights into message timing, product interest, and query patterns which is ideal for businesses that interact heavily via chat.

SOCIAL MEDIA ANALYTICS TOOL

For MSMEs relying on social media for marketing, tools like Buffer and Later offer powerful scheduling and analytics features. 

  1. BUFFER helps track engagement criteria (likes, comments, shares) across multiple platforms like Instagram, Facebook, LinkedIn, and X. 
  2. LATER is especially strong for Instagram and TikTok, providing insights into follower activity, content performance, and peak engagement times. 

Both offer free plans for basic use, with paid plans starting at ₹700–₹800/month. They are useful as easy post scheduling and automation, visual dashboards with audience insights and great for tracking which content converts into sales or traffic

TALLYPRIME WITH DASHBOARDS

TallyPrime continues to be one of the most trusted accounting solutions among Indian MSMEs, it offers powerful insights into business performance with customizable dashboards. This software is especially useful for managing day-to-day finances, filing GST, and analyzing sales, purchases, and inventory in a streamlined way. With TallyPrime, businesses can generate real-time cash flow reports and get a clear picture of their financial health.

It also enables tracking of outstanding payments, helping entrepreneurs maintain better control over receivables. Add-on dashboards make it even easier to visualize data through simple graphs and charts, providing a snapshot of what’s working and where attention is needed.

TallyPrime is affordable, easy to use, and is tailored for Indian taxation and compliance systems. Its one-time license cost is budget-friendly, and the platform doesn’t require deep technical knowledge to operate which makes it accessible even for first-time business owners.

CONCLUSION

For today’s MSMEs, making data-driven decisions doesn’t have to come with a hefty price tag. With a wide range of free and affordable analytics tools now available. From Google Analytics 4 and Looker Studio to Zoho Analytics, TallyPrime, and Metabase, even small businesses can gain deep insights into customer behavior, sales trends, marketing performance, and overall operations without spending large amounts of money. These tools not only help track what’s working and what’s not but also enable smarter planning, better resource allocation, and more personalized customer engagement. Affordable analytics is a smart, strategic necessity.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top 9 Sustainable Practices for MSMEs in 2025 | Boost Growth While Going Green

In contemporary days, environmental concerns and social responsibilities are becoming extremely important. It is now a business necessity and not only a global issue. Adopting sustainable business practices is not only good for the planet but also ensures that the business is ready for the future. In this blog, we will see sustainable business practices that can be adopted by MSMEs.

SUSTAINABLE BUSINESS FOR MSMEs

Sustainable business practices are strategies that help a business grow without harming the environment or society. In the case of MSMEs, it saves energy and resources, reduces pollution and wastes etc. This idea also includes using ethical and local supply chains and supporting employees and communities. This helps the company remain in profit for a long term.

KEY PRACTICES FOR MSMEs

  1. Energy Saving
  2. Waste Management 
  3. Water Conservation 
  4. Eco Friendly Materials
  5. Green Products
  6. Environment Friendly supply chain
  7. Digital operations 
  8. Employee Training 
  9. Follow Environmental Laws
1. ENERGY SAVING

Sustainable Business practices involve saving resources for the future. 

  1. You should save energy by replacing old machines with energy – saving ones. 
  2. Change traditional bulbs with LED lights.
  3. You can reduce electricity use and bill by using solar panels. 
  4. Track your power usage using energy meters and then work accordingly.
2. WASTE MANAGEMENT 

Waste Management is important as it harms the planet in many ways. To do this normally in our day to day life, we have 5Rs. They are Refuse, Reduce, Reuse, Repurpose and Recycle. Similarly MSMEs can also follow the 3Rs.

  1. You can REDUSE the waste by producing only what is needed. Production should be measured.
  2. You should always consider REUSING the materials. You can reuse the packaging or the leftover fabric etc.
  3. You should RECYCLE the scrap metal, paper, plastic etc. For this, businesses can contact firms that do so.
3. WATER CONSERVATION 

Water is a non – renewable resource. If extinct it can’t be brought back. Companies should keep in mind to minimize its use and save it.

  1. Always use low flow taps as they reduce the amount and save water.
  2. Reuse the water for other purposes like cleaning or gardening.
  3. Build a rainwater harvesting system in your offices.
4. ECO FRIENDLY MATERIALS

Businesses should use planet friendly materials. They should buy, sell and use materials which are non-toxic, biodegradable and organic. They should also consider using recyclable or compostable packaging. They can switch from plastic containers to glass containers. They should also consider preferring suppliers who use ethical and planet friendly methods

5. GREEN PRODUCTS 

Try to design green products that are environmentally friendly. Make products that last longer and can be reused. If possible offer services like refill and repair. Businesses can go digital to reduce use of paper and plastic.

6. ENVIRONMENT FRIENDLY SUPPLY CHAIN

Going green not only means taking steps for your business but also engaging with people who are also concerned for the environment. You should buy from suppliers nearby to avoid transportation. You should choose vendors who follow ethical and environmental practices. If possible, you can choose to use electric vehicles for deliveries and other work.

7. GO DIGITAL

Try to work as much digitally as you can. Use cloud storage instead of paper files. Try to use WhatsApp, Emails and digital invoices. The best option is to offer products on e-commerce rather than to open physical stores.

8. EMPLOYEE TRAINING 

Employees are the backbone of your business. Educate them about saving electricity and water. Encourage eco-friendly habits  like turning off machines after use etc. Offer safe and inclusive workspaces and fair wages.

9. FOLLOW ENVIRONMENTAL LAWS

The government has made regulations to work in eco-friendly ways. One should get proper clearance from the Pollution Control Board. You should follow safety and hygiene standards and avoid illegal dumping of waste.

BENEFITS OF SUSTAINABLE PRACTICES 

Sustainable practices are not encouraged only because it concerns the environment but also because it helps you in various ways.

  1. It saves a lot of money as there are low energy, water and material costs.
  2. It attracts the eco- conscious customers who prefer green brands.
  3. It helps in getting easy loans and grants as green businesses get special funding.
  4. Adhering to pollution and labor laws helps avoiding fines.
  5. It helps expand markets as it becomes easier to export to countries with strict environment rules.
CONCLUSION 

Sustainability is a smart way to do business. This can lead to big savings, loyal customers and long term success as you are future ready. This can help you contribute to the global goal of environmental preservation. You can grow a successful business with the help of government schemes, financial institutions and consumer awareness. Sustainability is not only good for planet but also for business

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top 10 Green Business Ideas for MSMEs in 2025

Green business ideas are businesses that prioritize environmental sustainability. They reduce waste and pollution and help in conserving natural resources. For MSMEs, going green is not only socially responsible but also financially benefitting, as consumers and governments are increasingly supporting eco-friendly businesses.

VARIOUS BUSINESS IDEAS

  1. Organic Faming
  2. Recycling Business
  3. Manufacturing and Installing Solar Products
  4. Eco- Friendly Packaging 
  5. Green Delivery Services
  6. Organic Personal Care Products
  7. Eco-Friendly Cleaning Services 
  8. Sustainable Retail Store
  9. Waste to Product Business
  10. Green Consultancy Service

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  • ORGANIC FARMING

Organic farming refers to growing crops without the use of chemical fertilizers, pesticides. It encourages use of natural methods to maintain soil fertility and ecological balance. Businesses can sell organic vegetables, grains, or fruits at local markets or through online platforms. MSMEs can produce organic compost, vermicomposting, or manure.

They can also create packaged organic food products such as pickles, spices, and herbal teas. There is a growing demand for healthy and chemical-free food among consumers.There are government subsidies and certifications like ‘India Organic’ to support the growth of organic businesses. Organic farming also causes less damage to the environment and helps preserve soil health.

  • RECYCLING AND UPCYCLING BUSINESS

Recycling and upcycling involve collecting waste materials such as plastic, paper, metal, and clothes, and converting them into usable products. This not only helps in reducing waste but also makes a better product from that discarded item. They can set up a recycling unit for processing materials like plastic bottles, e-waste, glass, or cardboard. They can make upcycled home décor or furniture using old wood or scrap metal.

 Textile upcycling is also gaining popularity nowadays. Turning old clothes into bags, quilts, or accessories is both creative and profitable these days. MSMEs can start a local waste collection and sorting service to support recycling efforts in their community. This business ensures resources are reused rather than wasted. It helps reduce the landfills and lowers environmental pollution. Most importantly, recycling and upcycling ventures can be launched with small investments and have potential for scaling.

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  • MANUFACTURING AND INSTALLING SOLAR PRODUCTS

This involves the manufacturing or installation of solar-powered products or systems. They use clean, renewable energy from the sun to operate various devices. They also help meet energy needs. They can assemble solar lamps, lanterns, and streetlights. Another idea is offering solar panel installation services for homes and businesses.

 MSMEs can also provide solar-powered cold storage solutions in rural regions for agricultural and perishable storage needs. Distributing solar water heaters or solar cookers serve growing customer needs. There is high demand for solar solutions in rural and semi-urban areas where electricity is limited. The government offers several incentives and schemes that support such businesses.

  • ECO-FRIENDLY PACKAGING SOLUTIONS

Eco-friendly packaging involves creating alternatives of plastic packaging by using sustainable and biodegradable materials. This aims to reduce environmental impact while fulfilling the same functional needs. MSMEs can explore various avenues in this field. They can manufacture paper bags, cardboard boxes, jute bags, or bamboo containers to replace plastic-based options. You can offer eco-packaging solutions tailored for food delivery services and e-commerce businesses. 

Innovative products like reusable cloth packaging or seed paper packaging can also create a unique niche in the market. There is a rapidly growing demand for eco-friendly packaging due to increasing plastic bans and environmental awareness. Businesses providing green alternatives enjoy better brand visibility. This sector also strongly supports biodegradable and compostable practices, aligning with global sustainability goals.

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  • GREEN DELIVERY SERVICES

Green delivery refers to offering logistics and delivery services that minimize environmental impact. This can be done by using non-polluting. There are several green delivery opportunities for MSMEs. They can offer delivery services using bicycles or electric scooters which are both eco-friendly and cost-effective. 

Providing EV rental services for delivery is another profitable business. These services help reduce both air and noise pollution, especially in urban areas where traffic and emissions are major concerns. Electric vehicles and bicycles also come with the added advantage of low fuel and maintenance costs, making them financially reasonable and sustainable.

  • NATURAL AND PERSONAL CARE PRODUCTS

This business involves the manufacturing of skincare, haircare, and hygiene products using natural, herbal, or Ayurvedic ingredients. These products avoid harsh chemicals and focus on plant-based formulations. MSMEs can explore a variety of offerings in this space. They can create handmade soaps, shampoos, scrubs, and lip balms using herbal oils and natural extracts. Developing Ayurvedic remedies for common concerns like hair fall, acne, and skin irritation is also profitable.

Businesses can introduce a refill system to encourage customers to reuse containers and reduce single-use plastic waste. There is high demand for natural personal care products, especially among urban and health-conscious consumers. Such ventures can be started on a small scale, even from home, and products can be sold both online and through retail stores. Using sustainable packaging further enhances brand value and appeals to eco-conscious customers.

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  • ECO-FRIENDLY CLEANING SERVICE

Eco-friendly cleaning services involve cleaning homes, offices, and other spaces using non-toxic, biodegradable cleaning agents that are safe for both people and the environment. MSMEs can offer green cleaning services for homes, hospitals, restaurants, and other establishments where hygiene is critical. Another opportunity is to sell do-it-yourself (DIY) solutions made from natural ingredients. 

Businesses can also provide specialized services for post-event cleanups or move-in/move-out cleaning, which are nowadays in high demand. Eco-friendly cleaning is safer for human health and has a lower environmental impact compared to chemical-based cleaning. Its popularity is growing rapidly. This business requires low startup costs, making it accessible for new entrepreneurs.

  • SUSTAINABLE RETAIL STORE

Sustainable retail stores are businesses that focus on selling eco-friendly products.  They aim at reducing environmental impact and promote healthy consumption. MSMEs can open either physical or online stores that offer items like bamboo toothbrushes, reusable straws, cloth bags, and organic grocery products. 

Another attractive idea is setting up refill stations for products such as detergent, shampoo, and grains to encourage waste-free shopping. This type of business appeals to the rising number of environment-conscious middle-class buyers. It works especially well in urban neighborhoods and tourist destinations, where awareness and demand for sustainable products are higher. MSMEs can also partner with local artisans or NGOs to source unique, ethical products and build community support.

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  • WASTE TO PRODUCT BUSINESS

Waste-to-product businesses involve using waste materials to create functional or decorative items. This approach transforms discarded items into valuable products, contributing to sustainability and innovation. Agricultural waste can be converted into bio-bricks or paper. Coconut shells can be repurposed to craft bowls, lamps, or decorative handicrafts. 

Discarded tiles, wood, or steel can be used to produce unique home décor items, offering both functionality and aesthetic appeal. This business promotes innovation and provides employment opportunities, especially in rural areas. It also offers strong branding potential through themes like “Made from Waste,” which relates with environmentally-conscious consumers. 

  • GREEN CONSULTANCY SERVICE

Green consultancy services involve assisting other businesses in becoming more sustainable by reducing their harmful contribution to the environment. These services aim to guide organizations in adopting eco-friendly practices and adhere to the environmental standards. MSMEs can conduct energy audits for factories or buildings to identify inefficiencies and reduce energy use. 

They can also provide carbon footprint measurement and reporting to help businesses understand and lower their emissions. Offering support for environmental certifications and compliance. Green consultancy is a high-demand professional service as sustainability becomes a growing priority across industries.

It is especially suitable for individuals with a background in science, engineering, or environmental studies. It can be run online or remotely with minimal investment, making it an accessible and scalable business option.

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CONCLUSION 

Green businesses are the future and MSMEs can take this opportunity to lead the change. By focusing on sustainable ideas, you not only help protect the planet but also get access to a growing market of environmentally-conscious consumers. With low investment, government support, and growing demand, these ideas offer real potential for long-term profit and positive impact.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top Local Influencer Marketing Strategies for Small Businesses in 2025

In today’s world, small businesses are always looking for smart, low-cost ways to attract regular customers. One great way is local influencer marketing. Unlike big celebrities who charge a lot of money, local influencers are much more affordable, trustworthy, and more effective. In this blog, we will learn about local influencer marketing.

ADVANTAGES OF LOCAL INFLUENCER MARKETING 

A. CHEAP

One of the biggest reasons local influencer marketing is great for small businesses is because it’s much more affordable. Some influencers (with 10k–50k followers) might charge ₹4,000 to ₹40,000 per post, while others (under 10k followers) may even collaborate for free products or small perks. On the other hand, ads on Google or Facebook are getting costlier and don’t always work as well.

B. TRUST AND ENGAGEMENT

Local influencers have a close connection with their followers. Their audience trusts them, and when they recommend something, people actually listen. So, if they talk about your business, their followers are more likely to visit your store or check you out online.

C. RIGHT TARGET AUDIENCE

Instead of showing ads to random people across the country, local influencer marketing lets you connect with people who live near your shop or service area. This is super useful for places like cafés, gyms, salons, or local stores that rely on nearby customers.

D. INCREASES REACH

When influencers tag your location or mention your business online, it improves your visibility on Google and social media. This makes it easier for new people nearby to find your business online.

 2. HOW TO FIND RIGHT INFLUENCERS 

A. CHOOSE A PLATFORM

Use of social media varies from place to place. The audience goes to different platforms for varying purposes. Use social media platforms that match your business type:

  • Instagram – Great for food, beauty, fashion. Use hashtags or location tags.

  • Facebook Groups – Search for groups that match the purposes like support groups, fitness groups etc.

  • YouTube – Ideal for longer videos or reviews.

B. CHOOSE THE RIGHT INFLUENCER

Pick someone with real engagement and not just followers. Their audience should be similar to your target customers, and their content should feel real and interactive. It is advantageous if they’ve worked with other small businesses before.

3. WAYS TO WORK WITH INFLUENCERS

A. Free or Low-Cost Deals

You can often work with influencers just by offering free products or services. You can also give discount codes for their followers and track how many people used them. Hosting a small event and inviting influencers is another affordable way to create buzz.

B. Paid Collab (Still Not Too Costly)

Even if you pay, it’s still budget-friendly. An Instagram Story might cost ₹1,500–₹8,000. Reels usually range from ₹4,000–₹40,000. A blog post from a trusted local influencer can cost ₹8,000–₹25,000 but is great for long-term trust and Google ranking.

C. Long-Term Partnerships Work Best

Instead of a one-time post, try long-term deals. For example, offer three posts a month at a discounted rate. This builds stronger trust with their audience and feels more real.

CONCLUSION

Local influencer marketing is a smart, affordable way for small businesses to grow. By teaming up with trusted, relatable voices in your area, you can reach the right people, and build real trust without spending huge amounts. Local influencer marketing gives small businesses the chance to shine and succeed on their own terms.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Smart Hiring: How to Find the Best Remote Freelancers and Intern

Small businesses face many challenges, they have to find people with the right skills while keeping the costs low. Traditional hiring is expensive, it involves long-term contracts, office space, and equipment costs. The solution to this is hiring remote freelancers and interns. In this blog we will learn how one can manage to keep costs low yet have workers.

  1. FREELANCERS AND INTERNS

A. IT MAKES YOUR WORK EASY

Hiring remotely can save you a lot of money. You don’t need to pay for office rent, laptops, or employee benefits. You can hire people only when you need them according to hours o specific projects. You get access to talent from all over the world, not just your city. You avoid long hiring processes, remote hiring is usually much quicker.

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B.  WHAT IS BENEFICIAL ?
  • Freelancers are experienced professionals. They charge more but are perfect for tasks like website design, SEO, or creating ads.

  • Interns are usually students or fresh graduates. They may work for a small fee or even for free to gain experience. They’re best for tasks like social media, admin work, or basic research.

PLATFORMS TO HIRE FROM

A. Freelancers

You can hire freelancers from various platforms like 

  • Upwork – It is great for all kinds of projects. You can choose between hourly or fixed-price.

  • Fiverr – It is good for quick, small jobs like logos, videos, or SEO fixes.

  • Freelancer.com – It allows freelancers to bid on your project. This is a budget-friendly option.

  • Toptal – It is best for top-level experts. It is a bit pricey though.

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B. Interns

Interns can be hired from various platforms like- 

  • LinkedIn – You can post your opening with hashtags like #Internship or #Hiring. People can then search and apply for it.

  • Internshala – This is popular in India for student interns.

  • AngelList – It is ideal if you’re a startup looking for interns in tech or business roles.

  • University Job Boards – Using this you can reach out to colleges near you for eager student talent.
HIRING IS EASIER

Start by writing a clear job description about work, needs and pay. After you get applications, shortlist a few based on their past work or a small test. Do a short video call to check communication skills and how well they’d fit your work style. Once you choose someone, agree on things like deadlines, payment terms, and what tools you’ll use. 

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LEGAL AND PAYMENT TIPS
  • Always use a simple contract to define the scope of work and payment terms.
  • For payments, use platforms like Google Pay, Razor PAY etc. 
  • Don’t forget to check your local tax laws to stay compliant with regulations around freelancer or intern hiring.

CONCLUSION 

The future of work is flexible. By hiring remote freelancers and interns, you can get expert help when you need it, without overspending. In today’s fast-moving world, this is a great money-saving trick and a smart growth strategy. It’s totally doable for small businesses with limited budgets.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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How Short-Form Videos Can Skyrocket Your Sales in 2025

In today’s digital landscape, short-form video has emerged as one of the most powerful tools small businesses can use to increase brand visibility, engage their audience, and earn money all without spending significantly on ads.

Platforms like Instagram Reels and YouTube Shorts have allowed even the smallest brands to gain attention and compete with larger companies. In this blog, we will learn about strategies that will help us in increasing the reach and grow our business. 

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BENEFITS OF SHORT FORM VIDEOS 

  1. ALGORITHM CONNECTS YOU TO NEW USERS

Instagram and YouTube promote short-form video content through their feeds. Instagram Reels often reach users who don’t even follow your account. Similarly, YouTube Shorts appear in feeds of entirely new audiences and communities. The platforms reward creators who post consistent, engaging content by increasing their visibility.

  1. CONSUMERS’ BEHAVIOR

The demand for video content is growing rapidly. Many consumers now want to see more videos from brands they like. Mobile shoppers are more likely to be attracted by videos than with static images. This highlights the format’s power in influencing purchase decisions.

  1. LOW COST MARKETING

Creating impactful short videos doesn’t require high-end production. A smartphone and basic editing skills are enough. This format enables small businesses to reach vast audiences organically, without spending heavily on advertisements. The opportunity for growth is high.

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  1. VIDEOS DEMONSTRATING PRODUCTS

Product demo videos work especially well because they show genuine products in a short span. The most effective demos includes various things like close-up shots showing detailed product features, before-and-after results, real-world applications or use cases and testimonials from satisfied customers

  • BTS WORKS BEST

This type of content builds trust and adds authenticity. Popular formats include footage of your manufacturing or packaging processes , “A day in the life” clips of your team and Office tours or workspace walkthroughs. These videos help make your brand homely and deepen your emotional connection with viewers.

  1. CONTENT MADE BY USERS

Any form of content like reels, stories, posts containing information or reviews about your brand made by users is called UGC. UGC means User Generated Content. You can repost videos made by your customers, create duets with customers or host contests that encourage customers to submit content. UGC helps potential buyers see real people benefiting from your products, boosting trust and purchase intent.

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Why ONDC is a Game Changer for India’s Digital Commerce Revolution

CONCLUSION

Consistent content creation is always helpful. Every video you publish is a learning opportunity. The platforms reward creators who show up regularly, so continue posting even if your first few posts don’t go viral. Short-form video can become your most powerful sales channel.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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How to Build a Successful Coaching Business in India-2025

In today’s digital era, education is changing rapidly. The easy availability of the Internet and the advancement of technology have completely reshaped the ways of studying. Now education is not limited to just school, college or coaching centers.

If you have good knowledge in any subject, whether it is academic, skill based or related to health and fitness, then you can start a successful online coaching business from home. The most special thing about it is that it can be started at a low cost and you can reach thousands of students across the country. In this article, we will learn in detail how to start an online coaching business in India.

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  1.  NICHE AND TARGET AUDIENCE

The most important step while starting an online coaching business is to choose the right subject and target audience. After you have a good grasp on the subject, you must first decide what kind of students or people it will be useful for.

  1.       If you want to prepare for competitive exams like UPSC, SSC or banking, then your main focus will be on college graduates who are preparing for government jobs.
  2.       If you want to teach school subjects like Math, Science or English, then your audience will be students from class 6 to 12 who are preparing for board exams or other entrance exams.
  3.       If you want to teach health-related courses like yoga, fitness or dance, then your customers will be people who are health conscious, such as housewives, working professionals or elderly people who want to stay fit at home.
  4.       If you want to teach digital skills like SEO, graphic designing, digital marketing, then your audience will be college students and young professionals who want to get freelancing or better job opportunities through these skills.

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 In this way, every subject has its own specific target group. When you identify the right audience according to your subject, not only your coaching becomes more effective, but your entire strategy from marketing to content delivery becomes more clear and effective.

  1. CONTENT PLANNING

The success of your coaching business depends on how good and effective content you are able to provide to the students. The quality of the content is the foundation on which your brand stands. For this, you have to prepare some important things.

  1.       Prepare video lectures in which your voice is clear and the lighting is good so that the students can watch and listen carefully.
  2.       PDF notes and presentations should also be in clean and easy language so that there is no problem in reading.
  3.       Quizzes and assignments give students a chance to practice regularly, which strengthens their understanding.
  4.       Keep live Q&A or doubt sessions so that students feel connected with you and can share their problems openly.

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Some digital tools can help you in all these preparations. For example, with the help of Canva, you can design beautiful and professional notes or slides. You can use Zoom for video recording or live classes. At the same time, with tools like Google Docs and Slides, you can easily create and share online notes and assignments. All of these tools combine to make your content more professional and effective, allowing your online coaching business to grow.

  1.  PLATFORM

The most important decision when starting an online coaching business is choosing the right platform. It not only determines the reach of your content but also the experience students get.

  1.       If you want to conduct live classes, video conferencing tools like Zoom and Google Meet are great options as they allow you to connect with students directly and in real-time.
  2.  If you want to provide free information or promote yourself, YouTube is a great platform. Here you can upload demo videos, tips, shorts and class clips, which increases both your reach and recognition.
  3.  Instant messaging apps like Telegram and WhatsApp are also very useful as they allow you to share notes, send class updates and build a strong student community.
  4.  If you want to launch your course professionally, Indian platforms like Teachmint, Classplus and Graphy can help you a lot. They not only allow you to upload content but also set up your own mobile app, payment gateway and student management system.

So, choose the platform according to your goal and audience, only then your online coaching business will be sustainable and successful in the long run.

  1. WEBSITE AND APP

If you want to develop your online coaching business as a brand, then having your own website or mobile app is a must. The website gives your business a professional look, which increases the trust of students, as well as improves your ranking on Google with the help of SEO and strengthens your online presence. Through the website, you can sell your courses and charge direct fees from the payment gateway.

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  1. MARKETING

Marketing and promotion are very important to make your online coaching business successful, so that more and more people know about you and trust you.

  1.       You should put short demo videos on Instagram, Facebook and YouTube Reels that show your teaching style.
  2.       Conducting free webinars is a good way to connect and attract people.
  3.       Through WhatsApp Broadcast and Telegram Channels, you can easily send notes, updates and class information to students.
  4.       Sharing positive experiences i.e. testimonials of students who have already joined your class helps in building trust among new students.
  5.       Giving some content for free in the beginning is a smart way so that people can know you, trust your content and then move forward for paid courses.
  1. FEE STRUCTURE AND PAYMENT

Setting up the fee structure and payment gateway for your online coaching business is an important step, because this is where your earnings start.

  1.       While deciding the fees, it is important to first see what is the price of a course like yours in the market and how much you can charge according to your quality, experience and content value. Keeping too high fees can deter students and keeping it too low will not give you the right value for your hard work, so it is important to strike a balance.
  2.       To receive payments, you can use reliable tools like Razorpay, Paytm for Business, which provide facilities like online payment, UPI, card and net-banking. Payment can also be taken through QR codes like Google Pay or PhonePe.
  3.       If you want more students to join, you can also sell the course on EMI or Subscription Model, which makes payment easy and your earnings also remain regular.
  1. REGISTRATION AND LEGAL FORMALITIES

While starting an online coaching business, it is very important to take care of some necessary registrations and legal formalities, so that your work does not get caught in any legal trouble in the future.

  1.       You must have a PAN card and an active bank account so that you can receive payments and fulfil tax-related responsibilities.
  2.       If your annual income is more than ₹ 20 lakh, then it is mandatory for you to get GST registration.
  3.       Get its trademark registration done, so that no one else can misuse your name or logo, if you want to protect your brand for a long time.
  4.       Add Privacy Policy and Terms & Conditions on your website and apps, so that users get clear information about the rules of your platform and data protection.

All these formalities make your business professional and trustworthy.

  1. FEEDBACK AND REVIEWS

To continuously improve your online coaching business, it is very important to take feedback from students and work on it. For this, you can use Google Forms or Telegram Polls, so that students can easily give their opinions and suggestions. Strengthen the things they like and improve those that seem weak.

Keep adding new topics from time to time so that the content remains updated and useful for the students. Also, keep providing doubt solving sessions and regular updates so that students feel that you understand their needs and are connected with them. Such continuity and improvement makes your course even more successful.

 CONCLUSION

Online coaching business has become a great opportunity in today’s time, especially for those who want to do something new in the field of education and want to spread their knowledge to millions of people through technology. If you choose the right subject, create quality content, choose the appropriate platform, adopt digital marketing wisely and keep improving by taking feedback from students, then your coaching business can easily become a successful brand.

In India today, millions of people are learning through the Internet, so if you give sincere value and maintain engagement with students, then you can not only build a strong and sustainable online brand, but can also contribute to bringing positive change in society through education.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy Technology

Smart Cyber Security Tips for Small Business Owners

Small businesses are doing everything they can to reach new heights. In this digital age, they are connecting to customers through websites and other modes. By doing this, they are making themselves prone to cyber attacks. Small businesses are actually the biggest targets of hackers as they are easy to breach. Juggling sales, marketing, customers, operations etc., puts security at the bottom of priority list, which is an invitation to attackers. Small businesses need to take a few measures in order to protect themselves. They need not be tech experts to protect their data; just a few simple steps can protect it. In this blog we will learn about those steps.

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  1. PASSWORDS –

 Make a strong password. Create a mix of capital letters, small letters, numbers and special characters. Change your passwords every 3 to 6 months. Weak passwords are easy to hack. Avoid using your name, phone number or 123456 etc. as your password. 

  1. TWO – FACTOR AUTHENTICATION – 

Two Factor Authentication does not let you login only using password, one has to enter OTP as well. This helps you protect your data as-  

  1. People without OTP cannot get access.
  2. You will be notified whenever someone logs in.

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  1. BACKUP –

 Information like customer information, invoice, employees’ information etc. are crucial for your business. Always keep them saved at two places – 

  1. Cloud servers 
  2. External hard disks

           This allows access to data even if it is hacked as you have it saved somewhere else as        well. Backup your data every week or twice a week.

  1. ANTIVIRUS AND FIREWALL –

 Install antivirus and firewall on your devices. Antivirus prevents, detects, and removes malicious software like virus, worms and Trojans from computers. Firewalls act as barriers between trusted networks like a company’s internal networks and an untrusted network like the internet. 

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  • FISHING AND SPAM EMAILS – 

Don’t open emails from unknown sources. Emails asking for OTP, Bank Details etc. are spam and used for the purpose of fishing. These emails have spelling mistakes, wrong names, suspicious links etc.

  1. SOFTWARE UPDATE – 

Software gets risky over time. Old software don’t offer protection after a long time. You should update software for your computers, mobiles or websites. Updated software usually has new patches that protect your device.

  1. CYBER SECURITY TRAINING – 

 Cyber attacks usually happen due to negligence. Give your worker training about how to set passwords, identify spam emails etc. Tell them to use a safe USB. Conduct a training session every 3 months.

  1. SAFE WIFI NETWORK – 

Have a strong and difficult Wi-Fi password. Try to have a different Office Network and Guest Network. Either hide the SSID or set a new name and password. 

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  1. SAFETY OF MOBILE DEVICES – 

If you control your business from a mobile phone, then thoroughly ensure its safety. Put screen lock, fingerprint, app locks etc and install antivirus in your phones. Use software that would erase your phone’s data if lost. 

  1. LIMITED ACCESS TO EMPLOYEES – 

Don’t give access to everything to every employee. Give information of concerned work only. This would help in protecting the system as if by any chance a dangerous link is opened, the entire system isn’t hampered.

CONCLUSION

 Cyber Security is no longer a concern  of only big businesses but also of small businesses. Petty mistakes like weak passwords, a click on suspicious email etc., can put your business in danger. Using the methods above one can protect their data without any tech expert.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

How to Make Google My Business for Local Businesses

In today’s era, it has become very important for local businesses to go online. This is because, whenever someone looks for a service or product, they search it either on google or on Google maps. To be available on both, business needs to be registered on Google my Business. This would help the customers find you, get details about your business and contact you easily. In this blog, we will learn how to make a Google My Business Profile.

 What is Google My Business?

Google My Business is more called “Google Business Profile.” It is a free tool that enables the business person to upload their name, number, timings, photos, reviews, products & ratings on google.

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How to make Google My Business Profile

To make a profile on Google My Business, one needs to have a google account. You can do this through a website: https://www.google.com/business . This website will ask your email to log in. After logging in you have to add your name, your registered business’s name. If your business isn’t registered then click on “Add your Business to Google”. Choose your business category. Mention if it is a general store, boutique, coaching center, restaurant , mobile repairing shop. Add your address, or choose a home delivery option if preferable.

You will also get redirected to google maps to pin your location on it. You must also put your contact information like mobile numbers, email & website link, so that the customer can contact you. You also have to verify your address. To do this, google will send a post-card with a 6-digit code at your doorstep. This might take 10 to 12 days. You have to then verify that code on google my business. At last complete your  profile by adding pictures of your office as shop, workers, product etc. Mention working hours & also ads product list.

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 Google Benefits of Goose My Business.

  1.   You will have free publicity as people can search you on google and you will also be  suggested if any business is similar to you is reached.
  2.     Google shows reviews & ratings with a valid account, and people believe in them.
  3.     It is easy to find your business offline as it is pinned on google maps.
  4. This is also a free publicity, as you are now easily available to people and suggestions etc. will make your business pop-up on feed.

 Tips:

  • Update your profile from time to time.
  • Put clear and attractive pictures, use brightening filters and high quality cameras.
  • Ask your customers for reviews & ratings so that people can believe in your business & trust you.
  • Customers can ask questions about your business etc., these are called FAQs and answer them promptly.

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 Conclusion

Making a profile on Google My Business is an easy and effective way to make your identity online. Using this, customers can not only view your profile but also connect to you directly, give reviews & understand your product & services in a better way. If you want your business to reach more people & grow, you should make a profile on Google My Business , and too for free.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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How to Increase Business Reach & Sales Using Facebook Page

In today’s digital era, Facebook pages have become a powerful tool for small businesses. It is not only free but also easy to use and gives a good reach. It helps you to get new customers, increase brand awareness and take business to new heights. In this blog, we will learn how one can make a good business out using Facebook Pages.

GUIDE TO MAKE A FACEBOOK PAGE

  1. Make a Facebook account

    To make a Facebook page, one needs a Facebook account. This is free of cost. Remember to give genuine information as this would influence the reliability of your business.

  2. Make a new Facebook page

     You can mark a page once you have an account. Facebook homepage has a menu option, where you have to choose “Pages”. You will get an option for a new page. Choose it & enter information about your business like name, category and some details. Remember to fill these details carefully as they are your first contact with future customers.

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  1.  Give the page a presentable look

    Design of your Facebook page is the first impression of your business. Choose an attractive profile picture and cover photo that represents your business. Give complete details about your business in the “About” section. Add contact details, working hours & location etc.

  1. Plan Your Contact

    Timely and attractive content is key to a successful Facebook page. Post high quality pictures of products with their prices & availability. Post about offers & discounts regularly. To engage with customers, conduct Q&A, Survey, live sessions etc. Keep your content informative as well as attractive.

  1. Boost Your Reach

    Use various strategies to boost your reach. Ask your family friends, acquaintances to join as well as promote the page, send your links to similar groups. Post about your page on other platforms like WhatsApp & Instagram.

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  1. Contact with Customers

    Answering your customers is important. You can answer through Facebook or WhatsApp. Set “auto-response”, so that no message is unanswered. Take reviews & feedback and use them wisely to fix your mistakes & grow the business. excellent Customer service will strengthen your reputation and increase customer loyalty.

  2. Payment & Delivery Services

    Set a well-organized payment & delivery system. Use digital payment options like UPI, Google Pay, Paytm. For large scale businesses, you can use Razor pay. Delivery services can be managed by contacting local delivery partners & National Courier Services. Set up clear delivery conditions & time span for transparency.

  3. Do analysis using Facebook Insights

    Analytics is a free tool presented by Facebook. You can use it and understand how effective your content is, who is your target audience & what are their reactions. You can make future content strategies using this data and get better results. Customize your content according to the trends & interest of customers.

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CONCLUSION

Facebook pages are a powerful tool to help your business grow. A well-planned & successful strategy can help you reach new markets, strengthen customer relations & increase sales.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.