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Franchise vs Licensing vs Joint Ventures: What’s Best for Your Business in 2025?

In contemporary times, companies are constantly exploring ways to expand their reach, scale operations and get access to new markets. There are many strategies for business growth. Franchising, Licensing and Joint Ventures are one of them. In this blog, we will talk about these three models in detail.

FRANCHISING 

In this model, the owner of a brand grants an independent contractor the authority to run a company using the owner’s name, goods and services, system and continuing support. The franchisee agrees to abide by the franchisor’s rules and pay a fee in exchange. The franchisee uses the brand, trademarks and business processes.

The franchisor provides training, marketing support and systems. Franchisees have to pay initial setup fees and a percentage of profit. In this system standardization is crucial and all outlets must maintain consistency in quality and experience. Some of the examples of this model are Mc Donald’s, Dominos, Pizza Hut etc.

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Which Franchise Model is Good For Your Business

ADVANTAGES OF FRANCHISING 

  1. Franchisees get benefits from the reputation, credibility and proven operational systems of an existing brand.
  2. Franchisors provide training, marketing assistance and operational guidance. This reduces the risk of failure.
  3. The failure rate in this model is very low because of the tried and tested system
  4. Franchisees get to trusted supplier networks.
  5. Franchisees have better knowledge of their local markets, helping brand succeed regionally

LIMITATIONS OF FRANCHISING 

  1. Franchisees must follow the rules, guidelines and business model set by the owner.
  2. There is no room for innovation and local adaptation.
  3. The overall profit is reduced as the franchisee has to pay royalty fees and marketing contribution.
  4. Negative publicity or failure of any one outlet can bring down reputation and sales of others as well
  5. Franchise agreements often contain strict clauses that may limit exit options and ability to switch business.

LICENSING 

In this model, a Licensor grants permission to use the property as in patent, technology, design, character or brand for particular purpose to a party, in exchange of feelings or royalty. The property shared is called Intellectual Property (IP).

This system does not involve ongoing control, only the intellectual property is shared and not the business model. Licensees can operate independently. The licensee has more operational freedom. One doesn’t get comprehensive training or marketing support. Some common examples are – 

  1. Disney licenses its characters to toy shops etc. 
  2. Microsoft licenses Windows OS to laptop manufacturers.

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Franchising Guide: Popular Industries To Consider While Trying To Invest In A Franchise Business

ADVANTAGES OF LICENSING 

  1. Licensees get the right to use well known brands, patented technologies etc, which saves time and development cost.
  2. There is no need for extensive Research and Development as one can use existing innovation.
  3. The Licensor can continue focusing on product development while the partners handle distribution and sales.
  4. Licensing allows businesses to launch faster and gain instant credibility by using a well known brand or product.
  5. It involves having more operational freedom and very less oversight from the Licensor.

LIMITATIONS OF LICENSING 

  1. The Licensor has limited control over how the IP is used, which can lead to misuse or poor representation. 
  2. Delivery of low- quality product or service by licensee damages the reputation of the licensor.
  3. The licensee has to operate within the terms set by the Licensor.
  4. Constant payment of royalties or licensing fees reduces long term profitability.
  5. Licenses are granted for a limited period and renewal is not guaranteed.
  6. The licensee is restricted from developing a similar product or technology during or after the agreement.

JOINT VENTURES 

A Joint Venture is an alliance made by two or more parties to work together on a particular project, business or start-up. The parties together decide to share the investment, risks, profits and control. This venture can be for a short term project or a long term work. It is usually governed by a contract. It helps combine the needed resources, expertise and market access, etc. This business model has clear agreement on profit- sharing, roles and exit terms. Examples of this model are – 

  1. Starbucks is operated in India by Tata Group.
  2. Suzuki had to partner with Maruti to enter the Indian market.

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How to Build a Successful Franchise Business

ADVANTAGES OF JOINT VENTURES 

  1. Financial Burden is reduced as both parties contribute capital, technology, manpower and other resources. This also makes each partner bear less individual risks.
  2. Every partner brings unique skills, technologies and strengths, which leads to more efficient operations and product development.
  3. Local partners contribute valuable insights in customer behavior, supply chain, legal systems and government relations.
  4. A local partner can help a foreign company navigate legal, cultural and regulatory challenges. 
  5. Joint ventures allow companies to quickly scale or enter new industries without building everything from scratch.

LIMITATIONS OF JOINT VENTURES 

  1. Partners may have different business goals, management styles or strategic priorities, leading to tensions.
  2. One partner may contribute more capital, expertise or efforts, creating an imbalance in workload or benefits.
  3. Decision making is shared which slows the process and causes disputes if partners don’t agree. 
  4. Setting up a joint venture involves complicated legal agreements, which can be time – consuming and costly.
  5. Poor performance of one partner can damage the overall image and success of the joint venture.

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Startup Freedom or Franchise Security – What’s the Right Path for You?

COMPARISON

Franchising, Licensing, and Joint Ventures are three different models of business collaboration, each with distinct characteristics. Franchising focuses on both the brand and the business model. The relationship is contractual and ongoing, where the franchisor retains significant control over operations, brand use, and quality standards. The investment is typically made by the franchisee, who receives support in operations, training, and marketing. This arrangement is generally long-term, with the franchisee bearing most of the business risk.

A common example of franchising is a Subway outlet. Licensing, on the other hand, is centered around intellectual property (IP). The legal relationship is contractual but more limited in scope and duration. The licensor has little to no control over how the IP is used after licensing. Investment is minimal or none from the licensee’s side, and no operational support is provided. The duration of a licensing agreement can vary, often being short or for a fixed term. The licensee assumes most of the risk.

A typical example is Marvel licensing Spider-Man to a toy manufacturing firm. Joint Ventures (JVs) involve a shared business operation or project where both parties come together, usually forming a new legal entity or entering a partnership agreement. Control and investment are shared, and the level of support and operational involvement depends on the agreement. JVs are generally project-based or fixed-term in nature, with risks also being shared. A notable example is the Tata–Starbucks joint venture.

Franchising, licensing, and joint ventures each offer unique pathways for business expansion, but they come with distinct structures, levels of control, and risk-sharing dynamics. Franchising suits those looking for a replicable business model with strong brand control. Licensing is ideal for companies aiming to monetize intellectual property with minimal operational involvement. 

Joint ventures offer a collaborative approach, pooling resources and expertise for mutual benefit especially in new markets. The right choice depends on your business goals, available resources, risk appetite, and the level of control you wish to maintain. By carefully evaluating these models, entrepreneurs and companies can select a strategy that not only fits their vision but also ensures sustainable and strategic growth.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

 

 

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Smart Cyber Security Tips for Small Business Owners

Small businesses are doing everything they can to reach new heights. In this digital age, they are connecting to customers through websites and other modes. By doing this, they are making themselves prone to cyber attacks. Small businesses are actually the biggest targets of hackers as they are easy to breach. Juggling sales, marketing, customers, operations etc., puts security at the bottom of priority list, which is an invitation to attackers. Small businesses need to take a few measures in order to protect themselves. They need not be tech experts to protect their data; just a few simple steps can protect it. In this blog we will learn about those steps.

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  1. PASSWORDS –

 Make a strong password. Create a mix of capital letters, small letters, numbers and special characters. Change your passwords every 3 to 6 months. Weak passwords are easy to hack. Avoid using your name, phone number or 123456 etc. as your password. 

  1. TWO – FACTOR AUTHENTICATION – 

Two Factor Authentication does not let you login only using password, one has to enter OTP as well. This helps you protect your data as-  

  1. People without OTP cannot get access.
  2. You will be notified whenever someone logs in.

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  1. BACKUP –

 Information like customer information, invoice, employees’ information etc. are crucial for your business. Always keep them saved at two places – 

  1. Cloud servers 
  2. External hard disks

           This allows access to data even if it is hacked as you have it saved somewhere else as        well. Backup your data every week or twice a week.

  1. ANTIVIRUS AND FIREWALL –

 Install antivirus and firewall on your devices. Antivirus prevents, detects, and removes malicious software like virus, worms and Trojans from computers. Firewalls act as barriers between trusted networks like a company’s internal networks and an untrusted network like the internet. 

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How to Avoid the Risks faced by Small Businesses

  • FISHING AND SPAM EMAILS – 

Don’t open emails from unknown sources. Emails asking for OTP, Bank Details etc. are spam and used for the purpose of fishing. These emails have spelling mistakes, wrong names, suspicious links etc.

  1. SOFTWARE UPDATE – 

Software gets risky over time. Old software don’t offer protection after a long time. You should update software for your computers, mobiles or websites. Updated software usually has new patches that protect your device.

  1. CYBER SECURITY TRAINING – 

 Cyber attacks usually happen due to negligence. Give your worker training about how to set passwords, identify spam emails etc. Tell them to use a safe USB. Conduct a training session every 3 months.

  1. SAFE WIFI NETWORK – 

Have a strong and difficult Wi-Fi password. Try to have a different Office Network and Guest Network. Either hide the SSID or set a new name and password. 

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  1. SAFETY OF MOBILE DEVICES – 

If you control your business from a mobile phone, then thoroughly ensure its safety. Put screen lock, fingerprint, app locks etc and install antivirus in your phones. Use software that would erase your phone’s data if lost. 

  1. LIMITED ACCESS TO EMPLOYEES – 

Don’t give access to everything to every employee. Give information of concerned work only. This would help in protecting the system as if by any chance a dangerous link is opened, the entire system isn’t hampered.

CONCLUSION

 Cyber Security is no longer a concern  of only big businesses but also of small businesses. Petty mistakes like weak passwords, a click on suspicious email etc., can put your business in danger. Using the methods above one can protect their data without any tech expert.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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10 WhatsApp Business Blunders That Can Cost You Customers

WhatsApp is no longer a chatting app, it has become a powerful sales and marketing tool. Many people are now using WhatsApp Business. Using the right strategies, one can get, boost in sales, many new customers and build a strong connection with the existing ones. In this blog, we will discuss mistakes that we should avoid on WhatsApp Business.

  1. NOT SEPARATING PERSONAL AND BUSINESS WHATSAPP 

Using the same number for personal and business use creates blunders. One should use WhatsApp Business with a different number. This makes you look professional and work related emails don’t get mixed up.

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  • NEGLECTED BUSINESS PROFILE

People get uninterested if they do not find appropriate information. Fill your complete information like name, address, timings and emails etc. Update your profile regularly.

  • NOT MAKING CATALOG

WhatsApp provides the feature of catalog. It helps you post product’s name, photo, price, availability and other details. This makes the work of customers easy.

  1. NOT SETTING ‘AUTO-REPLIES’ OR ‘QUICK-REPLIES’ 

Not setting ‘auto-replies’ is a grave mistake. Customers would go away if they ain’t answered on time. Set up ‘Greeting Messages’ for welcoming the customers and ‘Quick- Replies’ for when you ain’t available. 

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  1. SPAMMING

Don’t send offers and pictures daily. Send useful and informative messages twice or thrice a week. Take permission before adding someone on broadcast. Always give the option for unsubscribing. 


  1. USING BROADCAST INAPPROPRIATELY 

Send messages to interested customers only. Texting people constantly without their permission would make them block you. Add personal touches to your messages.

  1. SENDING UNATTRACTIVE, CONFUSING AND LONG TEXTS

Do not send unstructured, long messages without greetings and highlights. Use short, to the point messages. Try to use emojis, bullets etc. to make it more appealing.

  1. LATE REPLIES TO CUSTOMER QUERIES

Don’t make customers wait for long. Reply within 24 hours. Check your WhatsApp regularly. Appoint a team to reply on time.

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  1. NEGLECTING CUSTOMER REVIEWS AND FEEDBACKS

Ask customers for reviews when they are satisfied. Ask about your service after sale or delivery. Post good reviews on Instagram story or WhatsApp status.

  1. NOT USING WHATSAPP STATUS 

WhatsApp status is a very good way to reach people. Post status everyday. It is a free marketing tool, so use it wisely.

CONCLUSION

WhatsApp is a free and convenient platform to grow your business. The mistakes above are very common, but can be rectified easily. You can make your WhatsApp Business strong, if you make a good profile, have clear communication and reply on time.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Zero Budget Marketing Hacks: Use WhatsApp & SMS to Boost Sales Fast

Starting a business is a task. It takes a lot of effort and investment. Marketing the product & promoting the business is the key to growth. If you’re short on money or don’t want to invest a hefty amount on marketing, you should try Zero Budget Marketing. In this blog, we’ll tell you how you can promote your business using WhatsApp & SMS , and that too with little or no investment.

What is Zero Budget Marketing?

Zero Budget Marketing means promoting your business or product in little or no investment. It emphasizes the fact that you should use your personal network free tools and smart ways to reach as many people as you can. This is favorable for Small business owners, New startups, Entrepreneurs with limited budgets etc.

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Zero Budget Marketing Using WhatsApp

WhatsApp is a personal and direct communication tool. More that 50 crore people use it in India.

  1.     Use WhatsApp Business App –  This is a free way to promote your product and business. It has many features , one of which is Catalog. In the Catalog , you can add photos, prices, names, and details of the product. This gives the customer access to all the information at once. You can use the feature of “auto greetings ” and quick replies. This would send the new customer a welcome text like “Namaste welcome to ABC store ! How can we help you?”
  2.  Use WhatsApp broadcast List – Using broadcast list helps you send 256 people the same message without making a group. This saves time and energy. The only condition here is that everyone in the group must have your number saved in their phones.
  3. Do Branding using WhatsApp Status – WhatsApp status is one of the most prominently used features. People love to see other statuses and update them about their life through theirs. You can daily post pictures & links of your products. Use the status column to upload customer reviews, discount offers etc.

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  1. Make Groups on WhatsApp – You can add people in a large group to make a community and promote your business. Form groups of your loyal customers and update them daily about new products & discounts etc. Let them send messages so that their reviews can directly reach people. Remember to not send a lot of messages, as constant disturbance leads to them leaving the groups.
  2. Start a Referral Campaign – Referral means telling others about something in order to help the business. Start a campaign where your existing customers get rewards or discounts if someone comes to you through their referral. This would encourage them to promote your business.

 Zero Budget Marketing Using SMS.

SMS is the most effective way of marketing as everybody uses cell phones, if not smartphones, people tend to check SMS more often & this has 90% more chances of being read and not neglected.

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  1.     Frame An Appropriate Message – Keep the SMS Short, and action – oriented. Send clear and powerful messages. Do not send long paragraphs, as people don’t read them.
  2.     Put CTA in the message – Always give “Call-To-Action” in the message. This means adding phrases like -“call now”, “message on 911” etc. This would tell the customer what to do next.
  3.     Set Timings – Always remember to send messages from 10:00 am to 7:00 pm, as those are the timings people would look at your messages. Also keep in mind to send important texts at the right time, like sending messages of weekend sales just before the weekend, or the vacation offers just 2 to 3 days before vacation starts.
  4.     Add links in your manager – If you have your business website, add it in the SMS. Add the URL of your google form, if any. Use tools like bitly.com to make your links short and trackable.

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 Tips

  1.     Add people you know just first. Try to send messages to your family, friends and acquaintances at first.
  2.     Remember to post status daily. Post your product, review, updates on upcoming product, its videos or offer pamphlets etc.
  3.     Try to start a referral campaign every month.
  4.     Analyze your messages about business growth. Study what kind of messages work best and send the next texts accordingly.
  5.     Don’t spam people with many texts at a time, they will block you.

 Conclusion

More than money, zero budget marketing needs time, intelligence and a good message. You can promote your business efficiently if you work the right way using WhatsApp & SMS.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Startup Freedom or Franchise Security – What’s the Right Path for You?

These days, everybody wants to start a business, everyone wants to dream big and fulfill them. Usually, they have 2 options, adopt a franchise or establish a startup. Both have their pros and cons. As the title suggests, franchise gives you security or success as it is an already established business & startups lets you have the freedom to plan strategy etc. to grow your business. In the blog we will discuss both the business types.

FRANCHISE

Franchise is a business-model in which you start a business by adopting the brand name, working methods & identity of an already established organization. One has to adopt the rules & methods of the organization so that customers get some experience in every outlet. That means, you work on your own business but with an established name & system, which increases the chances of success.

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Which Franchise Model is Good For Your Business

BENEFITS OF A FRANCHISE

 The franchise model has many benefits that make it a safe option.

  1. You get an already established brand which is known & trusted by people. This makes initial sales easy.
  1. Franchise is an already planned & executed business. The franchiser gives you SOP, training manuals & supply chains, due to which you don’t have to do the research & planning.
  2. The Company also supports you in local & national marketing, which means one doesn’t have to invest in promotions.
  3. According to a study, the status of success in franchises is much more than those of start-ups , which makes it reliable for new business owners.

CHALLENGES IN FRANCHISE

Getting a franchise is beneficial best it also has many disadvantages as well.

  1. Franchise requires a hefty initial investment. This is because the company       charges you a fee, to give you the franchise. This could vary from 5 lacs to 50 lacs.
  1. The owner does not get full profit as he has to give 3% to 10% royalty fees to the brands.
  1. This model doesn’t give you freedom to make decisions. You ain’t even allowed to launch a new product or service according to your wish.
  2. Location isn’t decided by you. The company decides where you can open the franchise & most areas don’t get permitted.

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 STARTUP

Startup means establishing a business which is based on a new and innovative idea. In this, you launch a new product or service, or solve a problem. You also present it in a way which is different and attractive. In a startup you have to figure out the brand name, product design, marketing strategy and operation model. This model’s success is totally based on your imagination, homework & decisions & hence is risky.

BENEFITS OF STARTUP

A startup has many benefits which makes it attractive for creative & innovative people.

  1. The business model gives you the freedom to choose the idea, design the logo, decide the product, and make strategies for business & marketing.
  2. Financial decisions are in your hands. You don’t have to give someone royalty. You can decide the price & keep the profits.
  3. If your business works & grows, you can make your own brand value & start forming a franchise.
  4. In startup business, one has to learn about finance, marketing, management & team building etc,. which not help today but are beneficial for the future

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DISADVANTAGES OF STARTUPS

Building a startup is advantageous but also risky. It has many disadvantages

  1. startups are prone to failures as there is lack of funds, knowledge of the market &  a   strong team.
  1. Marketing needs a hefty investment as nobody knows the company in the beginning.
  2. Getting guidance is very important but equally tough. One has to manage operations, marketing and technical difficulties themselves.
  3. The investment risk is only faced by you. If the business fails, the money ,time and efforts are wasted and that too only out of your pocket.

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How To Apply For A Startup India Grant?

CONCLUSION

Franchise & startups are both roads to success. It depends on you, whether you want risk or freedom. It also depends on your experience & funding. If you don’t take risks & are fine with working on an already built system, then franchise is the best option for you. Choose a startup if you want to do something different , build your own identity & not fear challenges.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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How to Increase Business Reach & Sales Using Facebook Page

In today’s digital era, Facebook pages have become a powerful tool for small businesses. It is not only free but also easy to use and gives a good reach. It helps you to get new customers, increase brand awareness and take business to new heights. In this blog, we will learn how one can make a good business out using Facebook Pages.

GUIDE TO MAKE A FACEBOOK PAGE

  1. Make a Facebook account

    To make a Facebook page, one needs a Facebook account. This is free of cost. Remember to give genuine information as this would influence the reliability of your business.

  2. Make a new Facebook page

     You can mark a page once you have an account. Facebook homepage has a menu option, where you have to choose “Pages”. You will get an option for a new page. Choose it & enter information about your business like name, category and some details. Remember to fill these details carefully as they are your first contact with future customers.

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  1.  Give the page a presentable look

    Design of your Facebook page is the first impression of your business. Choose an attractive profile picture and cover photo that represents your business. Give complete details about your business in the “About” section. Add contact details, working hours & location etc.

  1. Plan Your Contact

    Timely and attractive content is key to a successful Facebook page. Post high quality pictures of products with their prices & availability. Post about offers & discounts regularly. To engage with customers, conduct Q&A, Survey, live sessions etc. Keep your content informative as well as attractive.

  1. Boost Your Reach

    Use various strategies to boost your reach. Ask your family friends, acquaintances to join as well as promote the page, send your links to similar groups. Post about your page on other platforms like WhatsApp & Instagram.

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How to Build a Successful Business on Instagram from Scratch?

  1. Contact with Customers

    Answering your customers is important. You can answer through Facebook or WhatsApp. Set “auto-response”, so that no message is unanswered. Take reviews & feedback and use them wisely to fix your mistakes & grow the business. excellent Customer service will strengthen your reputation and increase customer loyalty.

  2. Payment & Delivery Services

    Set a well-organized payment & delivery system. Use digital payment options like UPI, Google Pay, Paytm. For large scale businesses, you can use Razor pay. Delivery services can be managed by contacting local delivery partners & National Courier Services. Set up clear delivery conditions & time span for transparency.

  3. Do analysis using Facebook Insights

    Analytics is a free tool presented by Facebook. You can use it and understand how effective your content is, who is your target audience & what are their reactions. You can make future content strategies using this data and get better results. Customize your content according to the trends & interest of customers.

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How to Increase Sales with Low-Cost Marketing Ideas

CONCLUSION

Facebook pages are a powerful tool to help your business grow. A well-planned & successful strategy can help you reach new markets, strengthen customer relations & increase sales.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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  How to use WhatsApp Catalog to sell products?

The growing technology has made the current time a digital era. The access to the internet has made online shopping a common and more preferred activity. Everyone wants to shop from home; saving time and energy. To adapt to the new lifestyle, businesses need to go online. WhatsApp which was earlier used for chatting is now a powerful tool. WhatsApp Business allows you to carry your business in your pocket. It has features like WhatsApp Catalog which can help you sell products to the customers.

 WHAT IS WHATSAPP CATALOG ?

WhatsApp catalog is like a digital shop, which you can make using WhatsApp business app. It allows you to add pictures, prices and other details about your product. For example- if you are planning to sell handmade Rakhis, you can use the feature and add the pictures, names, prices and other details about it. You can then share the product links with your customers.

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E-Commerce vs Reselling vs Wholesale – Which One is Right for You?

HOW TO MAKE WHATSAPP CATALOG ?

For making WhatsApp Catalog, you need to download the WhatsApp Business App available on play store and app store. After downloading, one has to login using their business number and set up the profile. While setting up the profile, you have to add business name, photo, category, address and website if available.

In order to make a catalog, click on “More Options” and select “Business Tools”. Tap on “catalog “and click on ‘Add New Item’. Therein add the information like product name, category, prices, photos, link or product code and other details. Save this information and your product is now registered on WhatsApp catalog.

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How to Increase Sales with Low-Cost Marketing Ideas

HOW TO SELL PRODUCTS USING WHATSAPP CATALOG ?

After saving your product, the next step is to sell it. You can sell your product by sending its link or code to customers through chat, in this way the customer can easily get all the information about the product. Ask your customer to send these to their friends as well. Set up auto-send messages or quick replies so that the customer can easily order the product. Set up a team to reply to people and track the orders.

Use other features of WhatsApp like status and broadcast for promotions. Put your product on status everyday. Upload its photos, videos etc daily. Make a broadcast list and add customers on it. Take consent before adding the customer and then send them daily updates etc. Use groups to keep customers as a community. Add your loyal customers in the group and send them details about new products etc.

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 TIPS TO USE WHATSAPP CATALOG EFFICIENTLY

  1. Customers want to see the product clearly before buying and therefore you should always upload clear and attractive photographs.
  2. Customers like to ask very specific questions about the products and need clear answers. If their questions would be answered in the description, they would not be hesitant to buy the product. And hence you should always write short and simple descriptions.
  3. We as business persons always look out for profit and similarly customers also like to do so. To entice your customers, you should give them discounts and rewards. Ping them about offers and discounts.
  4. Customers have a low patience level and will go to other business profiles to buy the product if they aren’t answered on time therefore try to reply quickly so that the customer gets impressed. 

As the head of business, one needs to do a lot of things. Replying to customers becomes difficult while working and hence you should set ‘auto-reply’ messages.

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Reasons To Hire A Marketing Agency That Will Help Your Business Reach Its True Potential

BENEFITS OF USING WHATSAPP BUSINESS

  1. WhatsApp Business is a free and easy to use app. One doesn’t need to have grave technological knowledge for using it. Anyone with a smartphone can use it and get the benefits.
  2. The feature of the catalog helps you give a smart presentation of the product. Customers get details about the product in just one click, which is time-saving for them.
  3. This app also helps in instant marketing as everybody has a smartphone and would check statuses and messages. You can post your product link on status and various groups and chats.
  4. WhatsApp is predominantly a chatting app, and thus this enables the customers to have direct conversation and clear their doubts.
  5. This allows people to see the product clearly, get detailed information in one click and have instant replies to queries, which makes chances of returns very low.

 CONCLUSION

WhatsApp Business is a great push for small businesses. It is a free tool which helps in branding, marketing, chatting and above all selling your product. This neither requires some technical knowledge nor any investment. This is a daily use app which can help you sell your products professionally. This only requires a smartphone and time, and you are good to go.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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E-Commerce vs Reselling vs Wholesale – Which One is Right for You? 

In today’s digital age, starting your own business has never been easier. Whether you’re a student, a homemaker, or someone looking to leave the 9 5 hustle, you’ve probably heard terms like e-commerce, reselling, and wholesale. But what do they actually mean? And which one is best for you? Let’s break it all down so you can choose the path that suits your goals, resources, and lifestyle. 

E-COMMERCE 

E-commerce is the practice of selling products online, either through your own website or platforms like Amazon, Flipkart, or Shopsy. You can sell your own products or source them from suppliers. It has many advantages like having full control over branding and customer experience, enjoying high profit margins with right marketing and the power to build a long term loyal customer base.

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Haldirams From Bhujia to Billion-Dollar Buzz

In e-commerce you have the opportunity to automate business operations. Requiring upfront investments, involving customer service, returns and logistics and learning digital marketing tools and strategies are some of the cons of e-commerce. It is best for entrepreneurs with a vision for brand building, persons who can spend money, time and efforts and people looking for long term business growth.

 RESELLING

 Reselling means selling products manufactured or stocked by someone else, usually via platforms like Meesho, Shop101, or GlowRoad. You don’t hold stock or worry about packaging and delivery, these are handled by the app. In reselling, one doesn’t need to invest money on inventory. It is easy to start with just a smartphone. It is perfect for part time with zero risk if done properly.

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Creative Businesses: 5 Viable & Budget-Friendly Start-Up Ideas for People With Creative Mind

In this business, one needs to understand that there is a very low profit margin per product, one doesn’t have control over shipping and quality and it is hard to build a personal brand and loyal customer base. It is best suited for students, homemakers, or beginners. It is a good stepping stone for anyone looking for side hustle without investments and people who want to test the waters before going big.

WHOLESALE

Wholesale means buying products in bulk directly from manufacturers and selling them in bulk to retailers, shopkeepers, or other resellers. It’s a business-to-business (B2B) model that requires capital, space, and contacts. Here, high volume sales mean bigger profit per transaction. One involved in this business doesn’t need to deal with individual customers. This is great for repeat bulk orders if you offer quality.

This requires a lot of investments, has the risk of unsold stock if demand drops, needs proper storage, delivery logistics and connections in the market to find buyers. This is best for traders, distributors, or those with experience in supply chain. People who already have warehouse space and capital get the advantage and people interested in B2B business rather than retail should go for it.

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Who Are You – Entrepreneur Or Employee? Let Us Help You Find Out

CONCLUSION

In the world of online business, there are many paths to success but choosing the right one depends on your resources, skills, and vision. If you’re just starting out and want a risk-free entry, reselling is a great way to learn and earn.

If you’re ready to invest time, money, and energy into building a brand of your own, e-commerce offers long-term potential. And if you already have market connections and capital, wholesale can bring you big profits through bulk trading.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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From a Small Town Boy to the Billionaire Founder of OYO Rooms

Ritesh Agarwal is one of the youngest and most successful entrepreneurs in India. He is the founder of OYO Rooms, a global hospitality company that changed the way people stay while traveling. He started his business journey at the age of 19 and built a billion-dollar company. His story is full of passion, hard work, and belief in his dream.

Early Life and Family

Ritesh Agarwal was born on 16th November 1993 in a small town called Bissamcuttack in Odisha. He belonged to a middle-class family and grew up in a simple environment. From a young age, he was very interested in technology and business. He loved to explore, read books, and understand how things work. After finishing school, he moved to Delhi for college. He got admission into the Indian School of Business and Finance, but he soon realized that he wanted to start something on his own. So, he dropped out and decided to follow his dream of building a business.

Early Struggles

Ritesh always wanted to do something different. When he was just 18 years old, he started traveling across India on a very small budget. He stayed in many cheap hotels and faced many problems like dirty rooms, poor service, and no proper facilities. These problems gave him an idea. He thought—why not create a company that helps people find better budget hotels?

With this idea, he launched a startup called Oravel Stays. It was similar to Airbnb and helped people book affordable homestays online. But after some time, he realized that just listing hotels online was not enough. The real problem was the bad quality of hotels. So, he changed his business model and started working on something bigger.

Start of OYO

In 2013, Ritesh launched OYO Rooms, which means “On Your Own.” His goal was to help budget hotels improve their quality and service. He partnered with small hotel owners, trained their staff, improved their rooms, and gave them technology and branding support. In return, these hotels became part of the OYO network, and customers could book them online easily.

The special thing about OYO was that it offered clean and reliable rooms at low prices. Customers started trusting the brand. Slowly, more hotel owners joined OYO, and the company began to grow.

First Big Success

OYO received its first investment from VentureNursery and later from Lightspeed Venture Partners. But the biggest success came when SoftBank invested in OYO. After that, OYO started growing very fast. In 2015, OYO had more than 10,000 rooms in over 100 cities in India.

Then, the company started expanding into other countries like China, Malaysia, and Nepal. By 2018, OYO’s value became more than 1 billion dollars, and it became one of the fastest-growing startups in India. In 2019, OYO entered the US and Europe and added thousands of new hotels around the world.

Challenges and Failures

Like every successful entrepreneur, Ritesh also faced many challenges. In 2020, during the COVID-19 pandemic, the hotel industry was badly affected. Travel stopped and bookings were cancelled. OYO faced big financial losses and had to lay off many employees. People started questioning the company’s future.

There were also legal problems in some countries because of different business rules. As the company grew fast, managing everything became difficult. But Ritesh never gave up. He kept working hard and made changes in the company to bring it back on track.

OYO’s Present and Future

Today, OYO is running in more than 80 countries with over 100,000 hotels and homestays on its platform. The company is using new technologies and business ideas to give better service to its customers.

Some of the latest innovations by OYO include OYO Wizard, which is a loyalty program that gives special deals to repeat customers. OYO has also started OYO Workspaces for office needs and OYO Townhouse for premium budget stays.

                        OYO’s Growth (2015–2024) 

This graph clearly shows how OYO Rooms grew rapidly from 2015 to 2024. From just 1,000 hotels in 2015, OYO expanded to over 100,000 hotels worldwide by 2024. It’s a strong example of what consistent vision and hard work can achieve.

The story of Ritesh Agarwal proves that anyone can achieve big dreams with passion, courage, and never giving up. He started from a small town with limited resources, but he believed in his idea and worked day and night to build it. Even during hard times like the pandemic, he stayed strong and continued improving his company.

At Bada Business, we also believe in supporting such hardworking entrepreneurs. We proudly support small companies and new startups, because we believe they are the future of India. Our goal is to make the Indian economy stronger by helping more people like Ritesh succeed.

 

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Samir Arora says Trump’s measures will avert financial collapse ?

Samir Arora Says Trump’s Economic Moves a “Much-Needed Course Correction” Amid Financial Concerns

New Delhi, March 18, 2025:
Samir Arora, founder and fund manager of Helios Capital, on Sunday remarked that US President Donald Trump is executing a “much-needed course correction” in the face of what he termed an inevitable financial reckoning for the United States.

Speaking on the current economic landscape, Arora acknowledged that Trump’s policies may cause some short- to mid-term discomfort. However, he emphasized that such tough measures are essential to ensure long-term financial stability for the country.

“President Trump’s actions may appear aggressive or painful in the immediate term, but they are necessary steps to steer the US economy away from unsustainable fiscal paths,” Arora said.

While he did not delve into specific policies, Arora hinted at growing fiscal imbalances and rising debt levels in the US economy, suggesting that corrective economic interventions are timely and vital.

He also pointed out that economic reforms often come with resistance, but history shows that bold policy decisions are what eventually safeguard the financial health of nations.

This perspective comes at a time when global investors are closely monitoring US fiscal and monetary strategies, inflation trends, and interest rate projections — all of which have a deep impact on global markets.

Arora’s remarks are likely to resonate with market observers who have expressed concerns over mounting US debt and the sustainability of government spending in recent years.

 

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