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Why ONDC is a Game Changer for India’s Digital Commerce Revolution

In India, big e-commerce platforms have dominated online shopping. Because of this, small businesses often struggle, they face high fees, less visibility, and tough competition. The Open Network for Digital Commerce (ONDC), supported by the Indian government, makes e-commerce fair and open for everyone. With ONDC, even small sellers will get a chance to sell online and reach more customers without being tied to one big company. In this blog, we will learn about ONDC being a game changing platform.

WHAT IS ONDC ?

It’s an open network. It is not owned by any one company. Unlike Amazon or Flipkart, which are closed systems, ONDC connects buyers and sellers through many different apps (like Paytm, Magicpin, etc.). If you’re a seller, you list your products once and buyers can find them across multiple apps. It also handles logistics and payments smoothly.

 HOW ONDC HELPS INDIAN SELLERS

  1. Makes E-Commerce Fair

Amazon and Flipkart control around 60 to 70% of e-commerce in India. They charge high commissions and usually support bigger sellers. ONDC changes this by offering a public, fair system where anyone can sell, including small stores at a much lower cost.

  1. Cheaper Online Setup

Building your own website or app is costly and difficult. ONDC makes it easy. Sellers can list products using simple apps. Seller doesn’t need to spend lakhs building an online store. Some apps charge as little as ₹500/month.

  1. Local & National Reach

Whether you’re a small store in Jaipur or an artisan in Varanasi, ONDC helps you serve local customers and reach buyers across the country without depending on a single big platform.

  1. Lower Fees

Amazon and Flipkart take 15–40% of what sellers earn. ONDC charges only about 3–8%. For a ₹1,000 product, you might pay just ₹30–₹80 in fees on ONDC instead of ₹300.

  1. Delivery Made Easy

Delivery is often expensive for small sellers. ONDC connects you to delivery partners like Dunzo, Shiprocket, Swiggy Genie, Delhivery, LoadShare, Dunzo, Shiprocket, and India Post. You can pick what works best for you.

  1. Easy Payments

ONDC supports payments through UPI, RuPay, and net banking. No need for costly payment gateways. Sellers get paid faster and doesn’t have to wait for  7–15 days like on other platforms.

  1. Seller Control Over Data

On big platforms, sellers don’t get access to customer info and must rely on paid ads. ONDC changes this. Sellers get more transparency and can see buyer details, helping them build real relationships with customers.

  1. Grocery Stores Go Online

Local grocery shops that were never online before can now sell digitally. Apps like Digit and SnapBizz help them list their products easily. Customers can order through ONDC apps, and the shop can deliver without needing tech skills.

  1. Farmers & Artisans Benefit

Farmers can sell their produce directly to buyers, skipping the middlemen. Handicraft sellers can reach bigger markets without spending a lot on ads or websites.

  1. Government Support

ONDC is supported by the Ministry of Commerce. This adds trust and ensures rules are in place to support fair competition and help MSMEs grow.

 CHALLENGES ONDC FACES 

  1. Many small shopkeepers still haven’t heard of ONDC or don’t know how to join. That’s why training sessions and awareness programs are being held to spread the word.
  2. Many small sellers aren’t comfortable using tech. ONDC partners like GoFrugal and eSamudaay are helping by providing easy tools and support.
  3. To stay on top, Amazon and Flipkart might lower their fees or offer perks to sellers. But since ONDC is open and neutral, it offers freedom that these big platforms can’t match.
  4. Reaching remote areas is still a challenge. ONDC is working with India Post and other rural delivery services to fix this.

 CONCLUSION

ONDC isn’t just another shopping platform. It’s a movement to bring India’s small shops, grocery stores, and local sellers into the digital world on their own terms. By making online selling cheaper, more transparent, and less dependent on big platforms, ONDC is helping small businesses.

There are some challenges, but the potential is massive. With strong support from the government and rising interest from sellers and buyers, ONDC is shaping the future of online shopping in India.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

 

 

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Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy Technology

Smart Cyber Security Tips for Small Business Owners

Small businesses are doing everything they can to reach new heights. In this digital age, they are connecting to customers through websites and other modes. By doing this, they are making themselves prone to cyber attacks. Small businesses are actually the biggest targets of hackers as they are easy to breach. Juggling sales, marketing, customers, operations etc., puts security at the bottom of priority list, which is an invitation to attackers. Small businesses need to take a few measures in order to protect themselves. They need not be tech experts to protect their data; just a few simple steps can protect it. In this blog we will learn about those steps.

You May Read Also:

5 Ways To Work Efficiently In Teams At Workplace

  1. PASSWORDS –

 Make a strong password. Create a mix of capital letters, small letters, numbers and special characters. Change your passwords every 3 to 6 months. Weak passwords are easy to hack. Avoid using your name, phone number or 123456 etc. as your password. 

  1. TWO – FACTOR AUTHENTICATION – 

Two Factor Authentication does not let you login only using password, one has to enter OTP as well. This helps you protect your data as-  

  1. People without OTP cannot get access.
  2. You will be notified whenever someone logs in.

You May Read Also:

4 Breach-Proof Ways to Protect your Company`s Sensitive Data against the Cyber-attack!

  1. BACKUP –

 Information like customer information, invoice, employees’ information etc. are crucial for your business. Always keep them saved at two places – 

  1. Cloud servers 
  2. External hard disks

           This allows access to data even if it is hacked as you have it saved somewhere else as        well. Backup your data every week or twice a week.

  1. ANTIVIRUS AND FIREWALL –

 Install antivirus and firewall on your devices. Antivirus prevents, detects, and removes malicious software like virus, worms and Trojans from computers. Firewalls act as barriers between trusted networks like a company’s internal networks and an untrusted network like the internet. 

You May Read Also:

How to Avoid the Risks faced by Small Businesses

  • FISHING AND SPAM EMAILS – 

Don’t open emails from unknown sources. Emails asking for OTP, Bank Details etc. are spam and used for the purpose of fishing. These emails have spelling mistakes, wrong names, suspicious links etc.

  1. SOFTWARE UPDATE – 

Software gets risky over time. Old software don’t offer protection after a long time. You should update software for your computers, mobiles or websites. Updated software usually has new patches that protect your device.

  1. CYBER SECURITY TRAINING – 

 Cyber attacks usually happen due to negligence. Give your worker training about how to set passwords, identify spam emails etc. Tell them to use a safe USB. Conduct a training session every 3 months.

  1. SAFE WIFI NETWORK – 

Have a strong and difficult Wi-Fi password. Try to have a different Office Network and Guest Network. Either hide the SSID or set a new name and password. 

You May Read Also:

E-Commerce vs Reselling vs Wholesale – Which One is Right for You?

  1. SAFETY OF MOBILE DEVICES – 

If you control your business from a mobile phone, then thoroughly ensure its safety. Put screen lock, fingerprint, app locks etc and install antivirus in your phones. Use software that would erase your phone’s data if lost. 

  1. LIMITED ACCESS TO EMPLOYEES – 

Don’t give access to everything to every employee. Give information of concerned work only. This would help in protecting the system as if by any chance a dangerous link is opened, the entire system isn’t hampered.

CONCLUSION

 Cyber Security is no longer a concern  of only big businesses but also of small businesses. Petty mistakes like weak passwords, a click on suspicious email etc., can put your business in danger. Using the methods above one can protect their data without any tech expert.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance IPO Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

10 WhatsApp Business Blunders That Can Cost You Customers

WhatsApp is no longer a chatting app, it has become a powerful sales and marketing tool. Many people are now using WhatsApp Business. Using the right strategies, one can get, boost in sales, many new customers and build a strong connection with the existing ones. In this blog, we will discuss mistakes that we should avoid on WhatsApp Business.

  1. NOT SEPARATING PERSONAL AND BUSINESS WHATSAPP 

Using the same number for personal and business use creates blunders. One should use WhatsApp Business with a different number. This makes you look professional and work related emails don’t get mixed up.

You May Also Read:

How to use WhatsApp Catalog to sell products?

  • NEGLECTED BUSINESS PROFILE

People get uninterested if they do not find appropriate information. Fill your complete information like name, address, timings and emails etc. Update your profile regularly.

  • NOT MAKING CATALOG

WhatsApp provides the feature of catalog. It helps you post product’s name, photo, price, availability and other details. This makes the work of customers easy.

  1. NOT SETTING ‘AUTO-REPLIES’ OR ‘QUICK-REPLIES’ 

Not setting ‘auto-replies’ is a grave mistake. Customers would go away if they ain’t answered on time. Set up ‘Greeting Messages’ for welcoming the customers and ‘Quick- Replies’ for when you ain’t available. 

You May Also Read:

How to Increase Business Reach & Sales Using Facebook Page

  1. SPAMMING

Don’t send offers and pictures daily. Send useful and informative messages twice or thrice a week. Take permission before adding someone on broadcast. Always give the option for unsubscribing. 


  1. USING BROADCAST INAPPROPRIATELY 

Send messages to interested customers only. Texting people constantly without their permission would make them block you. Add personal touches to your messages.

  1. SENDING UNATTRACTIVE, CONFUSING AND LONG TEXTS

Do not send unstructured, long messages without greetings and highlights. Use short, to the point messages. Try to use emojis, bullets etc. to make it more appealing.

  1. LATE REPLIES TO CUSTOMER QUERIES

Don’t make customers wait for long. Reply within 24 hours. Check your WhatsApp regularly. Appoint a team to reply on time.

You May Also Read:

Startup Freedom or Franchise Security – What’s the Right Path for You?

  1. NEGLECTING CUSTOMER REVIEWS AND FEEDBACKS

Ask customers for reviews when they are satisfied. Ask about your service after sale or delivery. Post good reviews on Instagram story or WhatsApp status.

  1. NOT USING WHATSAPP STATUS 

WhatsApp status is a very good way to reach people. Post status everyday. It is a free marketing tool, so use it wisely.

CONCLUSION

WhatsApp is a free and convenient platform to grow your business. The mistakes above are very common, but can be rectified easily. You can make your WhatsApp Business strong, if you make a good profile, have clear communication and reply on time.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Business Case Studies Business Courses business loan Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Process & Business Expansion Small Business Consulting Firms Startup Strategy

How to Build a Successful Business on Instagram from Scratch?

A business on Instagram means you are using your Instagram profile as a platform to sell products or services, build a brand and connect with customers. It can be for small business, personal brands, startups or even freelancers. It is free to use, gives a perfect platform to show products through photos and videos.

It helps in direct chats with customers, gives wide reach as there are over 2 billion users globally. You can sell anything on Instagram like clothes, skincare, art, craft, jewelry, e-books, templates, courses, coaching, photography, event planning, makeup etc. Instagram helps you turn followers into customers by building trust showcasing your offerings and engaging with people directly. Here’s a step by step guide for it. 

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Social Media Marketing: 5 Key Principles Every Start-Up Should Follow While Promoting Its Business on Social Media

STEP 1 – CHOOSE A NICHE AND BUSINESS IDEA 

To start a business, you need to first decide what you want to sell or offer on Instagram. It can be a physical product, digital product or service. You should start with your passion or skill. Are you good at making candles, clothes, or teaching someone? Go for it!!! Check demand for that genre or product. Search hashtags to see if there is demand. Check your competition, see what others are doing in your niche, note their strengths and think what you can do differently. Choose something you are confident about and can sustain. 

STEP 2 – SET UP AN INSTAGRAM BUSINESS ACCOUNT 

Download Instagram app or login from browser. Tap on profile picture. Go to settings leading to accounts wherein you have to choose “Switch to professional account”. Here select Business. Instagram business account is important because it gives you access to tools like analytics, Instagram ads and the ability to add contact information.

• Username- Keep it simple and searchable.

• Bio – Mention what you do, who you help and how to order.

• Profile photo – Your logo or neat product image.

• Contact button – Add your WhatsApp or email.

• Link in bio – Add a link tree or goggle form to order. 

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7 Strategies For Getting More Business From Social Media

STEP 3 – DEFINE YOUR BRAND IDENTITY 

Branding makes your business memorable and trustworthy. To define your brand identity- fix your colors, pick 2-3 shades and stick by them. Set a tone of voice according to your business. Pick whether to be friendly, fun, luxury or educational. Use Canva or hire a designer to make your logo. Fix fonts and styles for your brand which screams your business. Remember to stick to your style in every post to give it a recognizable look. 

STEP 4 – CREATE HIGH – QUALITY CONTENT BEFORE SELLING 

Instagram as a platform gives you customers in abundance but only if you build trust and engagement. As a content driven and direct communication platform, Instagram helps you to do free marketing. Make content at your marketplace. For starters, introduce yourself and your band. Upload behind the scene videos including making, designing, packaging etc. educate your audience about your product, its uses, benefits and unique features.

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Social Media Marketing: Follow These Low Cost and Effective Tips to Promote Your Small Business on Facebook

Post testimonials. Being a content driven platform, it offers various types of posts, use them wisely, like, post reels of making of the product, carousels about how switching to your product is better, stories containing polls, Q/A, day in life etc. and hold live sessions for product demo. Remember to use natural light, clear background and shoot in square format. 

STEP 5 – GROW AND ENGAGE YOUR AUDIENCE 

While selling your product and working on your business, consistency matters more than perfection. To grow organically – use relevant hashtags (10 to 20 per post), engage with others – like, comment and share similar content, run giveaways like “tag 2 friends and win !!!”, use stories daily to stay in your audience’s mind and collaborate with similar pages or micro-influencer. While trying to grow, boosting engagement goes parallelly. To boost engagement- ask questions in captions, use polls and quizzes in stories, respond to every DM and comment. 

You May Also Read:

Use These 5 Ways To Build Your Business On Instagram

STEP 6 – SET UP A SYSTEM FOR TAKING ORDERS OR SELLING 

If Instagram shopping is available in your region, apply for it through the meta business suite. If not then, add WhatsApp business link in bio, create order form using google forms and use highlights for price list, how to order and customer reviews. For payments use razor pay, Paytm business etc. Clearly state delivery charges and policies. 

STEP 7 – LAUNCH YOUR BUSINESS 

Now that you have content, a few followers and a system to take orders, make a launch strategy. Create excitement among people by posting “SOMETHING EXCITING COMING UP”. Announce launch date. Offer discounts and freebies to the first 10 buyers. Share launch reels and stories for visibility. 

STEP 8 – USE INSTAGRAM ADS 

Once you have at least 9 to 12 good posts, run ads. You can do that by going to any post and choosing ‘PROMOTE’. Choose your goal, whether you want more profile visits, website visits or DM. Look for your target, set age, gender, interests and location. Fix your budget, start with ₹100 to ₹300 for 2 to 3 days. Promote a reel or best performing post to reach new people. 

Step 9 – MONITORING PERFORMANCE AND IMPROVE 

Use Instagram to check which posts got more likes/comments/shares etc. Look out for the best time to post. Analyze your growth in followers, reach and engagement. And after that use this data to post more works and improve your content and strategy every month. 

TIPS

  • Real growth takes 1-3 months of effort, be patient. 
  • Show your face to build trust. 
  • Always respond to DMs quickly. 
  • Post 3-5 times a week. 
  • Keep learning and experimenting. 

CONCLUSION 

Starting a business on Instagram is one of the most affordable and powerful ways to turn your passion into profit. With the right strategy, quality content and consistent engagement you can build a loyal community and grow your brand – all from your phone. Whether you are selling a product or service, Instagram gives you tools to reach your audience, connect with customers and succeed as a digital entrepreneur. So, take the first step, stay authentic and start building your business today!  

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Process & Business Expansion Strategy

2020 Entrepreneur Trends For Business Expansion

As an entrepreneur, one has to be ready to adapt to the changes happening in the business world. The faster you adopt the change, you will able to establish your brand. As per your thought process, the idea you had must be great only due to the rapid changes the idea can get submerged or can come out as flying colours.

These changes can be bases on the political landscape, economy, technology, and social changes that can boost or kill your idea. As an entrepreneur, one needs know-how competitive the business industry is. In this case, to stay ahead, one needs to be updated with the latest trends. These trends can be in terms of technology, work culture, or operations.

Therefore, by keeping this in mind, mentioning a few trends that as an entrepreneur can help you to grow. These trends will help you, team, or business in the coming years and beyond.

Build Your Business as Part of The Economy

As a business owner, you should always remember how you are giving inputs in the country’s economy. You must understand the circular economy, a business model in which you benefit the business society and the environment.

When you are the owner of a new start-up, it will be easy for you to follow this model as in the later phase, it can be difficult to incorporate the model. Once you follow this model, then it can help you to achieve a great advantage over the competition.

Work on Global Path

When you plan your business, always plan to work on a global basis. Once you start thinking about the global growth, don’t think only about your product or services, but also when you create a team, make sure it has diversification in terms of education, nationality, gender, and experience. It will help you to become innovative and built a strong foundation for growth.

For reaching your destination, you need to start taking steps towards it. So, if you dream of catering to a global market, then, you need to plan this from day one, and it should reflect on your action and planning.

Innovation Is The Secret to Growth

As a business owner, one needs to keep working on a new opportunity for growth and expansion. Innovation is your best friend in this case as it will help you to create a better product or service but also help you tell to sell it to the right target market.

To have an advantage over the competition, you need to make innovation a priority, as it is the best chance to remain in the industry and help you to have the business grow.

Use Of Technology For Operations

You can play safe and smart by using the right technology. Tools that save time helps you to accomplish the goals with fewer resources only. These technologies will help you to streamline work, correct use of resources, and have better results.

These steps help you to grow your business and bring more focus to the team working better in the right direction.

As an entrepreneur, we understand you have many tasks to finish, but keeping yourself updated with these trends is important for you and your business plus your team. To expand your business and stay in the competition, you need to focus on the right things and at the right time

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Motivational

5 Ways To Convert Failure Into Success!

5 Ways To Convert Failure Into Success!
5 Ways To Convert Failure Into Success!

Ask any successful person about their journey, and you will know that they too had their share of failures. Failure is a part of life, and especially an inevitable aspect of a business. But failure is not permanent unless you give it the POWER it seeks.

A successful person is not someone who has never tasted failure. A successful person learns from his failure and turns it into success.

How much you learn from your failure determines how far you will go in creating success. And if we seek to grow both personally and professionally, we must pursue desired ends. We have to step out of our comfort zones and challenge ourselves with the goals we set. However, turning your failure into success is the real process.

Here are 5 simple, yet surprisingly powerful ways to turn every failure into success:

1. Set Realistic Goals

First, sit down and visualize yourself. What exactly do you want to be? Do you want to be an Entrepreneur? Or, do you simply want to get a job in the field you love? Which career path or personal goals do you have?

Many aspiring people set too many goals even before they begin, and set their foot on the path of disappointment and failure. Don`t do that! It will only give you a series of setbacks.

The key to setting realistic goals is that you meet them, where you are currently in your personal and professional life.

You can either write them down in your journal or create a vision board. You can also take help from some of the best motivational speakers in India to seek guidance.

2. Prepare to fail & Learn from your Mistakes

To err is human, and to learn from those errors is becoming a ‘Super Human’. And, no we are not kidding at all! Every human being makes mistakes on an unknown journey. Identifying your mistakes and learning from them quickly is what determines your personal and professional growth.

Many successful people have experienced some kind of failure. Most of the great inventions like the X-Ray machine, Microwave Oven, Penicillin, and super yummy chocolate chip cookies happened entirely due to mistakes.

But not every mistake will be as sweet as choco-chip cookies. This is why understanding your mistakes and learning your lesson increases your growth potential.

3. Celebrate; not just your success, but also your Failures

We all know that smooth roads have never made good drivers. And failures are those pin-head turns that send chills down the spine of every driver. But fearing those turns will never help you to succeed. Why? Inaction puts everything at risk.

It is far better to perform a task imperfectly than to do nothing at all. When we do nothing and let the fear of failure overpower us, we do not make any progress- professionally as well as personally. And that is the shortest route to FAILURE.

Hence, keep taking calculated risks. If you fail, shrug off the clouds of dust, get over it, and try again! That will take you on the road to guaranteed success. Meet motivational speakers in India like Dr. Vivek Bindra to understand the mantra of success.

Dr. Vivek Bindra is an internationally acclaimed motivational speaker and business coach. He explains the nuances of business and life in an uncomplicated manner. You can watch him explain how you can convert failure into success,here.

4. List out the reasons you failed!

Just like the doctor can’t diagnose the disease without conducting a few tests, we too can’t learn from our mistakes, unless we know the reasons. Sometimes, the reasons could be so small that you might not even have noticed them.

But when we analyze our mistakes and the factors that contributed to them, we understand the reasons behind the failure in a clearer way.

Also, some of the best lessons we ever learn are learned from the mistakes we have done in the past!

5. Talk to yourself nicely, because you are listening

According to Forbes, people who tend to fall short of their goals, turn on themselves. They straightway direct the frustration over their failure towards a self-destructive negative mindset.

It is one of the most common patterns that people follow. They engage in negative self-talk. However, it is the single most destructive pattern that results in berating themselves. Negative self-talk can be incredibly damaging, especially when you have encountered a bump of failure.

Do not let failure allow you to get indulged in self-pity. A failure might sting for a moment, but it too will pass. Staying positive during averse times is the real key to the door to success.

If you are in a season of failure and setbacks, you must know that you are not alone. Also, your current situation will not remain the same forever. Know that with the right mentorship from the motivational speaker, you can turn things around. Under the guidance of Dr. Vivek Bindra, you can achieve your goals and come out even stronger.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more, visit: www.badabusiness.com

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Motivational

5 Desi Movies Every Entrepreneur Must Watch!

5 Desi Movies Every Entrepreneur Must Watch!
5 Desi Movies Every Entrepreneur Must Watch!

Movies, whether from Bollywood or Hollywood have always been our window to the other world. While some are meant for pure entertainment with perfect comic timing and dialogues, some touch our hearts with their high emotional quotient and heartwarming script. There are some masterpieces too that give you food for thought and showcase human tragedy. Then few more Bollywood movies showcase the triumph of human life and influence us in some way.

So whether you want to become the best business motivational speaker or an artist, the road less taken often has a rough path. And though we already know that being an entrepreneur is not an easy deal, what could be the best medium other than movies to showcase the journey of an entrepreneur in India? So we have handpicked five desi movies that show the passion, tenacity, and undying spirit of its characters that all entrepreneurs can relate to:

1. Pyaasa (Guru Dutt, 1957)

‘Old is gold and this epic movie by the legendary Guru Dutt fits the bill completely. Playing the protagonist of the movie, the actor plays the character of a poet with an undying passion for writing poetry. His poems are quite radical and showcase the ordeal of the destitute. He also pens down the arrogance of the rich after the departure of the British from India.

He is frowned upon by his brothers, who sell away his poems as waste paper. After lots of struggle, he becomes frustrated by the hypocrisy around him and declares himself dead. It is only after this that the publishers embrace his work and he becomes famous.

Takeaway: The story speaks about the never-dying passion of entrepreneurs for their work and how despite the challenges that society and life throw, they keep on going and come out as a winner.

2. Manthan (Shyam Benegal, 1976)

If you are not aware of the truth behind the formation of the ‘Amul Co-operative Society’, you can watch our extremely informative case study here. You can also watch this old classic movie Manthan which revolves around the story of a vet doctor who comes to a village. The doctor aims to open a milk cooperative society for the welfare of the villagers.

He faces lots of resistance from the rich businessmen and the head of the village. The movie showcases the real-life journey of Dr. Verghese Kurien- the father of the White Revolution in India and how the Amul Cooperative Society was formed.

The Takeaway: The helplessness of the protagonist is real and the movie beautifully does justice to capture the hurdles entrepreneurs often face in the beginning.

3. Manzil (Basu Chatterjee, 1979)

Another movie from the deck of old, this film captures the life of a young unemployed man who has ambitions and dreams of starting his startup. He starts a galvanometer business but the company fails due to high competition in the market. He drowns in bad debts and faces lots of challenges in his personal life as well. However, the protagonist mends his ways and eventually emerges as a winner.

The Takeaway: This movie may appear very simple on the surface, but deep down it teaches us to be ambitious and follow our passion. It does not matter from where you are coming, chase your dreams with all your heart, learn from your failures and move on.

4. Swades (Ashutosh Gowariker, 2004)

Behind every startup, there is an entrepreneur who is working on a problem at the grass-root level and this movie revolves around the same. The protagonist, played by Shahrukh Khan is a young scientist working as a project manager at NASA who comes to his village to find his nanny. The village which is full of diversity, colorful and complex helps to draw a parallel contrast between the two different countries which compels the protagonist to go on a quest to generate electricity for his village.

The Takeaway: The movie sends out a million years old messages of ‘Unity in Diversity and clearly states that a country’s strength lies in its people. Along with that, it poses a vital question- what should we do as responsible and intelligent members of society?

5. Guru (Mani Ratnam, 2007)

Guru probably is the most obvious entry into this list. Based loosely on the life and times of Dhirubhai Ambani, Guru shows an ambitious middle-class boy who is full of business ideas and wants to make it big in the business world. He gets married to a rich businessman’s daughter and uses the money he receives in his wedding as a dowry to start a business. The controversial film follows how he uses his skills and ambition to create one of the richest companies in the country.

The Takeaway: Though the protagonist in this movie is portrayed to be cunning, over-ambitious, and manipulative, he also encourages us to believe in our dreams.

The five movies that we have mentioned above will not just be entertaining, but will also offer a reflection of our society and the challenges that businessmen often experience. So watch these movies and enjoy!

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our programs, visit: www.badabusiness.com

Categories
Business motivation Marketing

How to build a Successful Business with White Labeling?

White Label Solution
White Label Solution

Summary: White labeling has many benefits! Discover how it can help your business to grow without developing a new product.

Do you want to start your own business, but are confused about which product should you come up with? Do you have product ideas in mind, but due to lack of time unable to create it? The White Label is the solution!

White labeling has been around for a long time, but not many people know that it is not limited to just software. For many years brands like Walmart have been buying products from other companies and relabeling them under their brand.

In a start-up world where the competition is fierce and the market is dynamic being an entrepreneur is not an easy task. From taking care of multiple tasks at the same time to managing your products, marketing, brand reputation, and customer service, it is hard to do everything on your own. For an entrepreneur who is facing a business challenge, doing everything on their own could be the first reflex. You can learn white labeling from the best business coach Dr. Vivek Bindra in their online business coaching program.

White-label business solutions are a gateway into the business world. It helps you to scale your business and sell your products at no extra cost and without pre-planning, training, hiring, and implementation work.

What is White Labelling?

White-label products and services are kinds of re-brandable, and re-sellable items that are produced, branded, and sold by one company but are rebranded and resold by another company.

A White Label Solution involves a manufacturer who sells an unbranded piece of product or service to a reseller who then places their logo and sells it to their business clients. Hence, in a white-label market, the manufacturer and seller are two separate entities that work for mutual benefit.

It is not only limited to small business owners and large enterprises but many colleges and institutions are also making the most of this service with White label content creation.

How do White Label Solutions come into existence?

This concept was drawn from the fashion industry where retailers acquired mass-produced goods from the manufacturers and sewed their branding on the product. What did they get? A product that was similar to private label brands. However, at a competitive price point!

Advantages of White Labelling

Naturally, the foremost benefit of white labeling is its cost-saving aspect. However, there are plenty of other benefits that white labeling that every entrepreneur, solopreneur, or business owner must consider:

1. It saves time– Time is money! And since businesses do not have to build or develop solutions from the start by putting their own time and resources, White Labelling saves up a lot of time, financial and human resources.

2. No Infrastructure Needed– As the resellers can purchase the product from the manufacturer and start reselling it under their branding, they do not need an infrastructure to set up a manufacturing unit.

3. Happy Customers– With quick customizations and quicker time to market the products at the reseller`s end, you will have more happy & satisfied customers.

4. Allows you to focus on your business– More often than not, the companies hoping to build a solution find themselves in a precinct that does not fall under their expertise. Pre-packaged solutions with White Labelling that are prepared by experts can help businesses to reach their goals more efficiently.

White Label Solutions can help businesses that are trying to establish themselves in the market to utilize their unique branding to offer a range of products and services without having to incur money in resources, infrastructure, and technology.

By using white labeling entrepreneurs can give their customers a quick solution to their immediate problems. They can also focus on the core competencies of their business, and move towards building a brand and greater conversion rates.

Want to know how you can grow your business with White Label Marketing? Click here to watch this video:

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about it, visit: www.badabusiness.com

Categories
Motivational

Back to Basics: This Guy Quit His High Paying Job to Sell Earthen Pottery

Success Story Of Neeraj Sharma
Success Story Of Neeraj Sharma

Where non-stick utensils offer great comfort while cooking food, few people know about the harmful effects of using them at home. These utensils are not just harmful to our health, but also damaging to the environment.

But then what is the alternative? While the market is flooded with products claiming to be harmless to the environment, it is better to exercise caution.

Earthenware utensils that were once used by people before the modern utensils paved their way into the market and our household may seem like an alternative. However, there are lots of fake products in the market that are being made with a die-cast mold with a chemical coating on it.

Such earthenware might end up causing more harm than we know of. To provide a solution to this modern-era challenge, Neeraj Sharma- a resident of Dawla village in Jhajjar (Haryana) came up with his startup up- ‘Mitti, Aap Aur Main’. The business is now yielding a monthly turnover of INR 2 Lakh.

Neeraj completed his engineering from a college in Rohtak in 2016. After that, he got a job with an MNC in Gurgaon where he stayed until 2019. While living in Gurgaon, he experienced multiple health issues. After some time, he went back to his village and told his parents that he wanted to prepare for the civil examination instead.

Neeraj Quits his Corporate Job

Upon returning to his village, Neeraj decided going back wasn’t an option. He intended to find some business to engage in while staying in the village. At home, he started noticing various kinds of earthenware. While some utensils will break easily, others will sustain for a longer time.  They were sturdy and environment-friendly because of their natural composition.

Intrigued by such observations, he made a trip to a nearby factory where their earthenware products were manufactured. He thought the factory would have many artisans working on these products, however, he was stunned by what he saw. Upon entering the factory, Neeraj saw there were various kinds of machines that were churning out these products with zero human input. Given there is much demand for earthenware, the sight gave him a business idea.

Initially, he started by using molds and dyes, but soon he realized how toxic chemicals like caustic soda and soda silicate were while making the products. He conducted some basic research and realized that these were harmful chemicals.

Made his way Back to Basics

Once he realized how harmful those chemicals were, he decided to find a way back to the traditional way of pottery. His search took him to some of the traditional potters from his village who had lost their jobs due to the advent of machines, but they were looking for an opportunity to put their skills to use again.

A Not-so-smooth Start

Initially, only two potters saw merit in his idea. They used to make products with absolutely no chemicals in them. However, it was difficult for him to compete with products that were all beautiful and shiny. It took a while for Neeraj to make people understand the chemicals that are being used in the manufacturing process of those utensils.

His products started building curiosity and more and more people began coming to see their work more out of curiosity than anything else.

Raised Awareness Through Social Media

To spread the word Neeraj used the platforms like Facebook and YouTube to raise awareness about his products and their qualities. Attending local fates, festivals and organic fairs also helped in raising brand awareness. At these events, Neeraj met doctors and nutritionists who were very impressed with the products and started speaking about them. Slowly, people from the city started visiting the unit to buy directly from Neeraj. He says that a lot of the traffic that his business gets is courtesy of the videos he puts up on his channel on YouTube which currently has 1,34,000 subscribers.

Neeraj takes immense pride in his decision of coming back to his village and working with these local artisans. The soil that is used to manufacture these utensils is sourced from Rajasthan and Haryana. The soil in the field is not used to make these utensils as they are contaminated by the use of fertilizers and chemicals by the farmers. One can buy planters, kitchen utensils, and even cookware at prices starting from Rs 250.

With his determination and passion, today Neeraj is earning lakhs per month. We salute his spirit and his fresh perspective toward the environment and society that led him to produce a product that is made from natural resources.

Do you have a startup idea too? Find out exactly what you need to turn that idea into a reality with Bada Business. To know more, visit www.badabusiness.com.

Categories
Process & Business Expansion Strategy

6 Effective Ways To Measure Your Business Performance

6 Effective Ways To Measure Your Business Performance
6 Effective Ways To Measure Your Business Performance

Summary: How do you know whether your business is performing as expected or if you are on track to achieve your goals?

Business is unpredictable! This is why measuring its output and evaluating the effectiveness of your strategies is very critical for its growth. However, despite you having all your business objectives outlined and your strategies to achieve them in place, will you know that you are on the right path? Also, how do you know whether your business is performing as expected or if you’re on track to achieve your goals?

Being an entrepreneur it is vital to know what works for your business, and what does not. Be it small, middle, or large, every company has its share of success and failure. So it is essential to constantly keep a finger on your business performance to stay ahead of your competitors.

According to a Gartner report, “organizations that use predictive business performance metrics can increase their profitability by 20%.”

Here are six crucial indicators that will tell you all you need to know about your business’s progress:

1. Net Profit

Net profit is the amount that remains after deducting a company’s expenses, taxes, and interest payments over a given time. It is one of the most reliable parameters when it comes to analyzing financial status. When evaluating your business performance, the net profit should be converted into a percentage of revenue- the net profit margin. Businesses must stay ahead of the profit margin in their industry to remain competitive. Anything below the margin means your business is in poor financial status. If you find it difficult to evaluate your business performance, you can hire a business coach too!

2. Customer Satisfaction

Another important way to measure the business performance of your small business is customer satisfaction. Happy customers can impact other metrics directly. Customers can help you improve your business performance. If your customers are satisfied with your products or services, then your business is making progress.

But how do you measure customer satisfaction? You can do that through various surveys, reviews, and honest feedback from your customers. If your business is at a very early stage, you can start developing a client list with an email address to track customers. This way you can keep a count on your new customers and build a strong relationship with your clients.

3. Employee Retention Rate

A good employee retention rate indicates a business with a healthy work culture and with processes in place for success. A poor employee retention rate is a glaring sign that the company is wasting its resources on hiring, training, and absorbing new employees. This will prevent a company from utilizing its resources to drive growth.

4. Set Up a Break-even Point

Setting up a break-even point or a target can help you evaluate the business performance of your small enterprise. The set target is the number you need to achieve in a given period (monthly or quarterly) for the company to cover its expenses to sustain. It is important to reach the break-even point, even if your business is not making a profit.

5. Sales Indicators

The volume and frequency of sales can provide everything you need to measure business performance. You can segregate the sales data into new customers, sales to existing customers, how much profit a particular product or service is making, or any other categories that might prove vital for the business. Keeping track of these numbers can provide invaluable insights into your business performance.

6. Analyze your Goals

While evaluating your business performance, it is also essential to assess your expectations. Many people disregard their happiness when it comes to evaluating business performance. But try to consider your perception when measuring your business performance. It always helps!

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about the course, click here: https://www.badabusiness.com