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Top 9 Sustainable Practices for MSMEs in 2025 | Boost Growth While Going Green

In contemporary days, environmental concerns and social responsibilities are becoming extremely important. It is now a business necessity and not only a global issue. Adopting sustainable business practices is not only good for the planet but also ensures that the business is ready for the future. In this blog, we will see sustainable business practices that can be adopted by MSMEs.

SUSTAINABLE BUSINESS FOR MSMEs

Sustainable business practices are strategies that help a business grow without harming the environment or society. In the case of MSMEs, it saves energy and resources, reduces pollution and wastes etc. This idea also includes using ethical and local supply chains and supporting employees and communities. This helps the company remain in profit for a long term.

KEY PRACTICES FOR MSMEs

  1. Energy Saving
  2. Waste Management 
  3. Water Conservation 
  4. Eco Friendly Materials
  5. Green Products
  6. Environment Friendly supply chain
  7. Digital operations 
  8. Employee Training 
  9. Follow Environmental Laws
1. ENERGY SAVING

Sustainable Business practices involve saving resources for the future. 

  1. You should save energy by replacing old machines with energy – saving ones. 
  2. Change traditional bulbs with LED lights.
  3. You can reduce electricity use and bill by using solar panels. 
  4. Track your power usage using energy meters and then work accordingly.
2. WASTE MANAGEMENT 

Waste Management is important as it harms the planet in many ways. To do this normally in our day to day life, we have 5Rs. They are Refuse, Reduce, Reuse, Repurpose and Recycle. Similarly MSMEs can also follow the 3Rs.

  1. You can REDUSE the waste by producing only what is needed. Production should be measured.
  2. You should always consider REUSING the materials. You can reuse the packaging or the leftover fabric etc.
  3. You should RECYCLE the scrap metal, paper, plastic etc. For this, businesses can contact firms that do so.
3. WATER CONSERVATION 

Water is a non – renewable resource. If extinct it can’t be brought back. Companies should keep in mind to minimize its use and save it.

  1. Always use low flow taps as they reduce the amount and save water.
  2. Reuse the water for other purposes like cleaning or gardening.
  3. Build a rainwater harvesting system in your offices.
4. ECO FRIENDLY MATERIALS

Businesses should use planet friendly materials. They should buy, sell and use materials which are non-toxic, biodegradable and organic. They should also consider using recyclable or compostable packaging. They can switch from plastic containers to glass containers. They should also consider preferring suppliers who use ethical and planet friendly methods

5. GREEN PRODUCTS 

Try to design green products that are environmentally friendly. Make products that last longer and can be reused. If possible offer services like refill and repair. Businesses can go digital to reduce use of paper and plastic.

6. ENVIRONMENT FRIENDLY SUPPLY CHAIN

Going green not only means taking steps for your business but also engaging with people who are also concerned for the environment. You should buy from suppliers nearby to avoid transportation. You should choose vendors who follow ethical and environmental practices. If possible, you can choose to use electric vehicles for deliveries and other work.

7. GO DIGITAL

Try to work as much digitally as you can. Use cloud storage instead of paper files. Try to use WhatsApp, Emails and digital invoices. The best option is to offer products on e-commerce rather than to open physical stores.

8. EMPLOYEE TRAINING 

Employees are the backbone of your business. Educate them about saving electricity and water. Encourage eco-friendly habits  like turning off machines after use etc. Offer safe and inclusive workspaces and fair wages.

9. FOLLOW ENVIRONMENTAL LAWS

The government has made regulations to work in eco-friendly ways. One should get proper clearance from the Pollution Control Board. You should follow safety and hygiene standards and avoid illegal dumping of waste.

BENEFITS OF SUSTAINABLE PRACTICES 

Sustainable practices are not encouraged only because it concerns the environment but also because it helps you in various ways.

  1. It saves a lot of money as there are low energy, water and material costs.
  2. It attracts the eco- conscious customers who prefer green brands.
  3. It helps in getting easy loans and grants as green businesses get special funding.
  4. Adhering to pollution and labor laws helps avoiding fines.
  5. It helps expand markets as it becomes easier to export to countries with strict environment rules.
CONCLUSION 

Sustainability is a smart way to do business. This can lead to big savings, loyal customers and long term success as you are future ready. This can help you contribute to the global goal of environmental preservation. You can grow a successful business with the help of government schemes, financial institutions and consumer awareness. Sustainability is not only good for planet but also for business

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top Local Influencer Marketing Strategies for Small Businesses in 2025

In today’s world, small businesses are always looking for smart, low-cost ways to attract regular customers. One great way is local influencer marketing. Unlike big celebrities who charge a lot of money, local influencers are much more affordable, trustworthy, and more effective. In this blog, we will learn about local influencer marketing.

ADVANTAGES OF LOCAL INFLUENCER MARKETING 

A. CHEAP

One of the biggest reasons local influencer marketing is great for small businesses is because it’s much more affordable. Some influencers (with 10k–50k followers) might charge ₹4,000 to ₹40,000 per post, while others (under 10k followers) may even collaborate for free products or small perks. On the other hand, ads on Google or Facebook are getting costlier and don’t always work as well.

B. TRUST AND ENGAGEMENT

Local influencers have a close connection with their followers. Their audience trusts them, and when they recommend something, people actually listen. So, if they talk about your business, their followers are more likely to visit your store or check you out online.

C. RIGHT TARGET AUDIENCE

Instead of showing ads to random people across the country, local influencer marketing lets you connect with people who live near your shop or service area. This is super useful for places like cafés, gyms, salons, or local stores that rely on nearby customers.

D. INCREASES REACH

When influencers tag your location or mention your business online, it improves your visibility on Google and social media. This makes it easier for new people nearby to find your business online.

 2. HOW TO FIND RIGHT INFLUENCERS 

A. CHOOSE A PLATFORM

Use of social media varies from place to place. The audience goes to different platforms for varying purposes. Use social media platforms that match your business type:

  • Instagram – Great for food, beauty, fashion. Use hashtags or location tags.

  • Facebook Groups – Search for groups that match the purposes like support groups, fitness groups etc.

  • YouTube – Ideal for longer videos or reviews.

B. CHOOSE THE RIGHT INFLUENCER

Pick someone with real engagement and not just followers. Their audience should be similar to your target customers, and their content should feel real and interactive. It is advantageous if they’ve worked with other small businesses before.

3. WAYS TO WORK WITH INFLUENCERS

A. Free or Low-Cost Deals

You can often work with influencers just by offering free products or services. You can also give discount codes for their followers and track how many people used them. Hosting a small event and inviting influencers is another affordable way to create buzz.

B. Paid Collab (Still Not Too Costly)

Even if you pay, it’s still budget-friendly. An Instagram Story might cost ₹1,500–₹8,000. Reels usually range from ₹4,000–₹40,000. A blog post from a trusted local influencer can cost ₹8,000–₹25,000 but is great for long-term trust and Google ranking.

C. Long-Term Partnerships Work Best

Instead of a one-time post, try long-term deals. For example, offer three posts a month at a discounted rate. This builds stronger trust with their audience and feels more real.

CONCLUSION

Local influencer marketing is a smart, affordable way for small businesses to grow. By teaming up with trusted, relatable voices in your area, you can reach the right people, and build real trust without spending huge amounts. Local influencer marketing gives small businesses the chance to shine and succeed on their own terms.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Smart Hiring: How to Find the Best Remote Freelancers and Intern

Small businesses face many challenges, they have to find people with the right skills while keeping the costs low. Traditional hiring is expensive, it involves long-term contracts, office space, and equipment costs. The solution to this is hiring remote freelancers and interns. In this blog we will learn how one can manage to keep costs low yet have workers.

  1. FREELANCERS AND INTERNS

A. IT MAKES YOUR WORK EASY

Hiring remotely can save you a lot of money. You don’t need to pay for office rent, laptops, or employee benefits. You can hire people only when you need them according to hours o specific projects. You get access to talent from all over the world, not just your city. You avoid long hiring processes, remote hiring is usually much quicker.

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B.  WHAT IS BENEFICIAL ?
  • Freelancers are experienced professionals. They charge more but are perfect for tasks like website design, SEO, or creating ads.

  • Interns are usually students or fresh graduates. They may work for a small fee or even for free to gain experience. They’re best for tasks like social media, admin work, or basic research.

PLATFORMS TO HIRE FROM

A. Freelancers

You can hire freelancers from various platforms like 

  • Upwork – It is great for all kinds of projects. You can choose between hourly or fixed-price.

  • Fiverr – It is good for quick, small jobs like logos, videos, or SEO fixes.

  • Freelancer.com – It allows freelancers to bid on your project. This is a budget-friendly option.

  • Toptal – It is best for top-level experts. It is a bit pricey though.

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5 Tips Firms Should Follow for Hiring the Right Employee

B. Interns

Interns can be hired from various platforms like- 

  • LinkedIn – You can post your opening with hashtags like #Internship or #Hiring. People can then search and apply for it.

  • Internshala – This is popular in India for student interns.

  • AngelList – It is ideal if you’re a startup looking for interns in tech or business roles.

  • University Job Boards – Using this you can reach out to colleges near you for eager student talent.
HIRING IS EASIER

Start by writing a clear job description about work, needs and pay. After you get applications, shortlist a few based on their past work or a small test. Do a short video call to check communication skills and how well they’d fit your work style. Once you choose someone, agree on things like deadlines, payment terms, and what tools you’ll use. 

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5 Tips Firms Should Follow for Hiring the Right Employee

LEGAL AND PAYMENT TIPS
  • Always use a simple contract to define the scope of work and payment terms.
  • For payments, use platforms like Google Pay, Razor PAY etc. 
  • Don’t forget to check your local tax laws to stay compliant with regulations around freelancer or intern hiring.

CONCLUSION 

The future of work is flexible. By hiring remote freelancers and interns, you can get expert help when you need it, without overspending. In today’s fast-moving world, this is a great money-saving trick and a smart growth strategy. It’s totally doable for small businesses with limited budgets.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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How Short-Form Videos Can Skyrocket Your Sales in 2025

In today’s digital landscape, short-form video has emerged as one of the most powerful tools small businesses can use to increase brand visibility, engage their audience, and earn money all without spending significantly on ads.

Platforms like Instagram Reels and YouTube Shorts have allowed even the smallest brands to gain attention and compete with larger companies. In this blog, we will learn about strategies that will help us in increasing the reach and grow our business. 

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BENEFITS OF SHORT FORM VIDEOS 

  1. ALGORITHM CONNECTS YOU TO NEW USERS

Instagram and YouTube promote short-form video content through their feeds. Instagram Reels often reach users who don’t even follow your account. Similarly, YouTube Shorts appear in feeds of entirely new audiences and communities. The platforms reward creators who post consistent, engaging content by increasing their visibility.

  1. CONSUMERS’ BEHAVIOR

The demand for video content is growing rapidly. Many consumers now want to see more videos from brands they like. Mobile shoppers are more likely to be attracted by videos than with static images. This highlights the format’s power in influencing purchase decisions.

  1. LOW COST MARKETING

Creating impactful short videos doesn’t require high-end production. A smartphone and basic editing skills are enough. This format enables small businesses to reach vast audiences organically, without spending heavily on advertisements. The opportunity for growth is high.

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  1. VIDEOS DEMONSTRATING PRODUCTS

Product demo videos work especially well because they show genuine products in a short span. The most effective demos includes various things like close-up shots showing detailed product features, before-and-after results, real-world applications or use cases and testimonials from satisfied customers

  • BTS WORKS BEST

This type of content builds trust and adds authenticity. Popular formats include footage of your manufacturing or packaging processes , “A day in the life” clips of your team and Office tours or workspace walkthroughs. These videos help make your brand homely and deepen your emotional connection with viewers.

  1. CONTENT MADE BY USERS

Any form of content like reels, stories, posts containing information or reviews about your brand made by users is called UGC. UGC means User Generated Content. You can repost videos made by your customers, create duets with customers or host contests that encourage customers to submit content. UGC helps potential buyers see real people benefiting from your products, boosting trust and purchase intent.

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Why ONDC is a Game Changer for India’s Digital Commerce Revolution

CONCLUSION

Consistent content creation is always helpful. Every video you publish is a learning opportunity. The platforms reward creators who show up regularly, so continue posting even if your first few posts don’t go viral. Short-form video can become your most powerful sales channel.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top Strategies to Attract Customers Using Referral Marketing and Mouth Publicity

In today’s digital era, no business can survive on the basis of advertisements alone. Customer trust and experience is the real capital. In such a situation, if a happy customer recommends your brand to his friends, it becomes a promotion.

This is called Referral Marketing and Mouth Publicity. Both these methods are not only less expensive, but also strengthen trust among customers. In this blog, we will learn in detail how new customers can be added through referral programs and mouth publicity can be turned into an effective marketing tool.

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HOW TO MAKE CUSTOMERS FROM REFERRAL?

1) What is a referral program? 

A referral program is a type of marketing technique in which you give incentives (such as discounts, gifts, cashback, etc.) to your existing customers so that they promote your business to others. For example, if you tell a friend about our product and he buys it, you will get a gift voucher of ₹ 100 and your friend will get a 10% discount on the first purchase.

2) How to start a referral program?

  1. Decide the reward for referrals. You can give people cashback, discounts, free products or services, loyalty points or reward coins. 
  2. Create a referral code or link that you can distribute to every customer. This will help you find out who referred whom.
  3. Create a referral tracking system. In this, you keep a system in the website or app so that the customer can see how many people he referred to and how many rewards he got.
  4. Promote your referral program. You can inform people about your program through Instagram, Facebook, WhatsApp, and email. 
  5. While doing all this, keep in mind that you clearly state the terms and conditions of the referral.

You May Read Also:

How to Build a Successful Brand in Small Towns

3) How to make the referral successful?

After running a referral program, it also has to be made successful.

  1. You should keep attractive and immediate rewards. 
  2. You can also set a time limit like “Refer within 7 days and get instant reward”.
  3. Make it easy to share the referral through the app or website, this will make people ready to share.

HOW TO TURN THE WORD OF MOUTH PUBLICITY INTO BUSINESS ?

1) Make your service or product so good that people recommend it themselves. When you work honestly and give the customer a better experience than expected, the customers themselves tell others about your product. This will be beneficial for you.

2) Encourage customers to share. Ask customers to tag you on social media or tell their friends if they like the product.

3) Promote customer reviews. Share the reviews, photos, videos of customers who are happy with you on your profile, website or post.

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4) Create a combo of referral and word of mouth publicity. When a customer tells someone that he has received rewards, both benefit.

5) Make loyal customers brand ambassadors. Give a special role to those customers who shop repeatedly. Take feedback from them and give them new products first. This will help them more in promoting you.

6) Localize influencer marketing. Give free products to local or small creators and ask them to review it. This will create credible publicity, especially in smaller cities.

Conclusion

Referrals and word of mouth publicity are both marketing tools that are based on customer experience and engagement. If you have provided a good product or service to your customer, they automatically become publicans.

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Top E-Commerce Strategies for 2025 to Grow Your Online Business

All you need is a well-organized referral system and a little incentive to make the customer feel that his/her words and efforts are valued. This way, you can grow your business rapidly even without a large advertising budget.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

How to Build a Successful Brand in Small Towns

In contemporary times, the public in small towns is more aware, digitally active and enthusiastic about brands. There are fewer competitors and more loyal customers than in big cities. Doing business here is a golden opportunity.

With the right strategy and customer engagement, you can transform your business from a shop to a well-known brand. In this blog, we will see how we can create a local brand in small towns without spending a lot of money.

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AI-Powered Growth: How Small Indian Businesses Are Winning Big in 2025

  1. UNDERSTAND THE LOCAL MARKET

Market research is the first step to building a brand. Through this, you know what people like and what they need, after which you can give them the same. You can do this through small surveys and conversations.

Ask people what they like, what they need, etc. Find out which other brands are there in the market like yours and what are their weaknesses. Understand the local lifestyle, culture, festivals, clothing and language. This will give your brand a sense of belonging and people will stay connected to it.

  1. ESTABLISH YOUR BRAND

The brand will shine only when it is unique and leaves an impression on people’s minds. Decide on your brand name, logo, tagline, design, colours etc. It is your responsibility to create and maintain your brand identity. If possible, keep your name or tagline in the local language and give it a local touch. Keep the logo such that it matches the product and is memorable. In tier 2 or 3 cities, simpler names work better.

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  1. MARKETING

Don’t spend too much money to promote your business. Start with zero budget ideas. Use WhatsApp Business. Create a profile in it and upload a catalog and send updates to your customers through a broadcast list, put daily offers on the status. Put your business on Google My Business.

This is necessary to appear on Google search. This will allow people to see your location, timings, reviews and photos. You can also post reels on Facebook and Instagram, especially in the local language. Add behind the scenes, making processes and customer testimonials to make the content attractive. Promote mouth publicity. Give rewards on referral to the customers who come. You can do publicity for free in these ways.

  1.   RELATIONS WITH CUSTOMERS

Stay connected with every customer who comes to your shop. Build a relationship with them so that they come to your shop every time. Make every customer feel like a VIP. Remember the customer’s name and ask them how they liked the previous product or service. Take customer feedback seriously.

Give them greetings, coupons or offers on festivals and birthdays. Adopt the idea of a loyalty card. If customers like your product and service, they will definitely come and tell their other friends, neighbors etc. about you.

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  1.  CREATE A GOOD PRODUCT

Your brand will work only if your product is strong. Do not compromise on the quality of the goods. Give delivery to people on time, show professionalism in bill and packing as well. If there is any problem, fix it happily. Promote your product more than your shop because people need the product, not the shop.

  1.  DIGITAL PAYMENT AND ORDER TRACKING

In today’s era, everyone uses the phone and makes online payments. You should also adopt the medium of digital payment for the convenience of the people. Give customers the option to pay through QR code. Keep the option of order tracking for customers. Make billing simple.

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How to Evaluate Your Small Business Marketing Plan

 CONCLUSION

Building a brand in Tier 2 and Tier 3 cities is an easy but responsible journey. If you understand the mindset, preferences and language of the local people, maintain the quality of your products, and gain trust with small efforts, your brand will not only sell but will also make a permanent place in the hearts of the people.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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10 WhatsApp Business Blunders That Can Cost You Customers

WhatsApp is no longer a chatting app, it has become a powerful sales and marketing tool. Many people are now using WhatsApp Business. Using the right strategies, one can get, boost in sales, many new customers and build a strong connection with the existing ones. In this blog, we will discuss mistakes that we should avoid on WhatsApp Business.

  1. NOT SEPARATING PERSONAL AND BUSINESS WHATSAPP 

Using the same number for personal and business use creates blunders. One should use WhatsApp Business with a different number. This makes you look professional and work related emails don’t get mixed up.

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How to use WhatsApp Catalog to sell products?

  • NEGLECTED BUSINESS PROFILE

People get uninterested if they do not find appropriate information. Fill your complete information like name, address, timings and emails etc. Update your profile regularly.

  • NOT MAKING CATALOG

WhatsApp provides the feature of catalog. It helps you post product’s name, photo, price, availability and other details. This makes the work of customers easy.

  1. NOT SETTING ‘AUTO-REPLIES’ OR ‘QUICK-REPLIES’ 

Not setting ‘auto-replies’ is a grave mistake. Customers would go away if they ain’t answered on time. Set up ‘Greeting Messages’ for welcoming the customers and ‘Quick- Replies’ for when you ain’t available. 

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  1. SPAMMING

Don’t send offers and pictures daily. Send useful and informative messages twice or thrice a week. Take permission before adding someone on broadcast. Always give the option for unsubscribing. 


  1. USING BROADCAST INAPPROPRIATELY 

Send messages to interested customers only. Texting people constantly without their permission would make them block you. Add personal touches to your messages.

  1. SENDING UNATTRACTIVE, CONFUSING AND LONG TEXTS

Do not send unstructured, long messages without greetings and highlights. Use short, to the point messages. Try to use emojis, bullets etc. to make it more appealing.

  1. LATE REPLIES TO CUSTOMER QUERIES

Don’t make customers wait for long. Reply within 24 hours. Check your WhatsApp regularly. Appoint a team to reply on time.

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  1. NEGLECTING CUSTOMER REVIEWS AND FEEDBACKS

Ask customers for reviews when they are satisfied. Ask about your service after sale or delivery. Post good reviews on Instagram story or WhatsApp status.

  1. NOT USING WHATSAPP STATUS 

WhatsApp status is a very good way to reach people. Post status everyday. It is a free marketing tool, so use it wisely.

CONCLUSION

WhatsApp is a free and convenient platform to grow your business. The mistakes above are very common, but can be rectified easily. You can make your WhatsApp Business strong, if you make a good profile, have clear communication and reply on time.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Zero Budget Marketing Hacks: Use WhatsApp & SMS to Boost Sales Fast

Starting a business is a task. It takes a lot of effort and investment. Marketing the product & promoting the business is the key to growth. If you’re short on money or don’t want to invest a hefty amount on marketing, you should try Zero Budget Marketing. In this blog, we’ll tell you how you can promote your business using WhatsApp & SMS , and that too with little or no investment.

What is Zero Budget Marketing?

Zero Budget Marketing means promoting your business or product in little or no investment. It emphasizes the fact that you should use your personal network free tools and smart ways to reach as many people as you can. This is favorable for Small business owners, New startups, Entrepreneurs with limited budgets etc.

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Zero Budget Branding of Product by Cross Promotion Technique

Zero Budget Marketing Using WhatsApp

WhatsApp is a personal and direct communication tool. More that 50 crore people use it in India.

  1.     Use WhatsApp Business App –  This is a free way to promote your product and business. It has many features , one of which is Catalog. In the Catalog , you can add photos, prices, names, and details of the product. This gives the customer access to all the information at once. You can use the feature of “auto greetings ” and quick replies. This would send the new customer a welcome text like “Namaste welcome to ABC store ! How can we help you?”
  2.  Use WhatsApp broadcast List – Using broadcast list helps you send 256 people the same message without making a group. This saves time and energy. The only condition here is that everyone in the group must have your number saved in their phones.
  3. Do Branding using WhatsApp Status – WhatsApp status is one of the most prominently used features. People love to see other statuses and update them about their life through theirs. You can daily post pictures & links of your products. Use the status column to upload customer reviews, discount offers etc.

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  1. Make Groups on WhatsApp – You can add people in a large group to make a community and promote your business. Form groups of your loyal customers and update them daily about new products & discounts etc. Let them send messages so that their reviews can directly reach people. Remember to not send a lot of messages, as constant disturbance leads to them leaving the groups.
  2. Start a Referral Campaign – Referral means telling others about something in order to help the business. Start a campaign where your existing customers get rewards or discounts if someone comes to you through their referral. This would encourage them to promote your business.

 Zero Budget Marketing Using SMS.

SMS is the most effective way of marketing as everybody uses cell phones, if not smartphones, people tend to check SMS more often & this has 90% more chances of being read and not neglected.

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  1.     Frame An Appropriate Message – Keep the SMS Short, and action – oriented. Send clear and powerful messages. Do not send long paragraphs, as people don’t read them.
  2.     Put CTA in the message – Always give “Call-To-Action” in the message. This means adding phrases like -“call now”, “message on 911” etc. This would tell the customer what to do next.
  3.     Set Timings – Always remember to send messages from 10:00 am to 7:00 pm, as those are the timings people would look at your messages. Also keep in mind to send important texts at the right time, like sending messages of weekend sales just before the weekend, or the vacation offers just 2 to 3 days before vacation starts.
  4.     Add links in your manager – If you have your business website, add it in the SMS. Add the URL of your google form, if any. Use tools like bitly.com to make your links short and trackable.

You May Also Read:

How to Increase Business Reach & Sales Using Facebook Page

 Tips

  1.     Add people you know just first. Try to send messages to your family, friends and acquaintances at first.
  2.     Remember to post status daily. Post your product, review, updates on upcoming product, its videos or offer pamphlets etc.
  3.     Try to start a referral campaign every month.
  4.     Analyze your messages about business growth. Study what kind of messages work best and send the next texts accordingly.
  5.     Don’t spam people with many texts at a time, they will block you.

 Conclusion

More than money, zero budget marketing needs time, intelligence and a good message. You can promote your business efficiently if you work the right way using WhatsApp & SMS.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Startup Freedom or Franchise Security – What’s the Right Path for You?

These days, everybody wants to start a business, everyone wants to dream big and fulfill them. Usually, they have 2 options, adopt a franchise or establish a startup. Both have their pros and cons. As the title suggests, franchise gives you security or success as it is an already established business & startups lets you have the freedom to plan strategy etc. to grow your business. In the blog we will discuss both the business types.

FRANCHISE

Franchise is a business-model in which you start a business by adopting the brand name, working methods & identity of an already established organization. One has to adopt the rules & methods of the organization so that customers get some experience in every outlet. That means, you work on your own business but with an established name & system, which increases the chances of success.

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Which Franchise Model is Good For Your Business

BENEFITS OF A FRANCHISE

 The franchise model has many benefits that make it a safe option.

  1. You get an already established brand which is known & trusted by people. This makes initial sales easy.
  1. Franchise is an already planned & executed business. The franchiser gives you SOP, training manuals & supply chains, due to which you don’t have to do the research & planning.
  2. The Company also supports you in local & national marketing, which means one doesn’t have to invest in promotions.
  3. According to a study, the status of success in franchises is much more than those of start-ups , which makes it reliable for new business owners.

CHALLENGES IN FRANCHISE

Getting a franchise is beneficial best it also has many disadvantages as well.

  1. Franchise requires a hefty initial investment. This is because the company       charges you a fee, to give you the franchise. This could vary from 5 lacs to 50 lacs.
  1. The owner does not get full profit as he has to give 3% to 10% royalty fees to the brands.
  1. This model doesn’t give you freedom to make decisions. You ain’t even allowed to launch a new product or service according to your wish.
  2. Location isn’t decided by you. The company decides where you can open the franchise & most areas don’t get permitted.

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 STARTUP

Startup means establishing a business which is based on a new and innovative idea. In this, you launch a new product or service, or solve a problem. You also present it in a way which is different and attractive. In a startup you have to figure out the brand name, product design, marketing strategy and operation model. This model’s success is totally based on your imagination, homework & decisions & hence is risky.

BENEFITS OF STARTUP

A startup has many benefits which makes it attractive for creative & innovative people.

  1. The business model gives you the freedom to choose the idea, design the logo, decide the product, and make strategies for business & marketing.
  2. Financial decisions are in your hands. You don’t have to give someone royalty. You can decide the price & keep the profits.
  3. If your business works & grows, you can make your own brand value & start forming a franchise.
  4. In startup business, one has to learn about finance, marketing, management & team building etc,. which not help today but are beneficial for the future

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DISADVANTAGES OF STARTUPS

Building a startup is advantageous but also risky. It has many disadvantages

  1. startups are prone to failures as there is lack of funds, knowledge of the market &  a   strong team.
  1. Marketing needs a hefty investment as nobody knows the company in the beginning.
  2. Getting guidance is very important but equally tough. One has to manage operations, marketing and technical difficulties themselves.
  3. The investment risk is only faced by you. If the business fails, the money ,time and efforts are wasted and that too only out of your pocket.

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How To Apply For A Startup India Grant?

CONCLUSION

Franchise & startups are both roads to success. It depends on you, whether you want risk or freedom. It also depends on your experience & funding. If you don’t take risks & are fine with working on an already built system, then franchise is the best option for you. Choose a startup if you want to do something different , build your own identity & not fear challenges.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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HR & People Management

Salary Negotiation Tips to Help You Reach Your Goals

Negotiation Tips
Salary Negotiation Tips to Help You Reach Your Goals.

“Salary negotiation is the process of discussing and reaching an agreement on the compensation you will receive for your work.“

You can learn some key elements of negotiation by watching this video by Dr. Vivek Bindra:

Why Salary Negotiation is Important?

Salary negotiation is important for several reasons:

  1. Fair compensation:Negotiating your salary allows you to ensure that you are being fairly compensated for the work that you are doing. It can help you avoid being underpaid and ensure that you are earning what you deserve.
  2. Career growth:Negotiating your salary can also have a positive impact on your long-term career growth. By earning a higher salary, you can save more money, invest in yourself through education or training, and even take on more responsibility at work.
  3. Confidence building:Salary negotiation can help you build confidence in your abilities and value as an employee. It can also help you develop your communication skills, which are essential for career advancement.
  4. Setting a benchmark:Negotiating your salary can also help set a benchmark for future negotiations. If you accept a low salary now, it may be more difficult to negotiate for a higher salary in the future.

Overall, salary negotiation is an important part of career development and can have a significant impact on your financial and professional well-being.

Here are 5 Tips that will help you in negotiating well and reaching to the point of your desired salary:

  1. Research and prepare:Before negotiating your salary, it’s important to do your research and gather information about the industry, job market, and the specific company you work for or are interviewing with. This will help you understand what the typical salary range is for your position and give you a better idea of what to ask for.
  2. Know your value:It’s essential to know your worth and the value you bring to the company. Make a list of your skills, accomplishments, and contributions to the organization. Highlight how your skills and experience have helped the company grow or succeed. This will give you the confidence to negotiate a higher salary.
  3. Practice your pitch:It’s important to practice your pitch and have a clear idea of what you want to say during the negotiation. Be assertive but respectful, and make sure to emphasize the value you bring to the company. Consider rehearsing with a friend or family member to get feedback and build confidence.
  4. Be flexible:While it’s important to have a specific salary range in mind, it’s also important to be flexible during the negotiation process. Consider other forms of compensation, such as stock options or bonuses, that may be beneficial to you. Be open to compromise and finding a solution that works for both you and the company.
  5. Don’t be afraid to walk away:If the negotiation doesn’t result in a salary increase that you find acceptable, it’s okay to walk away. Remember that you have value and other job opportunities available to you. Don’t be afraid to advocate for yourself and your worth.

Remember that negotiating your salary is an expected part of the job search and hiring process. By preparing beforehand and advocating for your worth, you can increase your chances of receiving fair and equitable compensation.

You can tell us your thoughts and suggestions about this article by commenting below. If you are looking for ways to start earning money or want to multiply your current income, you should register for the ANYBODY CAN DEFINITELY EARN Webinar by Dr. Vivek Bindra right now.