In today’s digital era, no business can survive on the basis of advertisements alone. Customer trust and experience is the real capital. In such a situation, if a happy customer recommends your brand to his friends, it becomes a promotion.
This is called Referral Marketing and Mouth Publicity. Both these methods are not only less expensive, but also strengthen trust among customers. In this blog, we will learn in detail how new customers can be added through referral programs and mouth publicity can be turned into an effective marketing tool.
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HOW TO MAKE CUSTOMERS FROM REFERRAL?
1) What is a referral program?
A referral program is a type of marketing technique in which you give incentives (such as discounts, gifts, cashback, etc.) to your existing customers so that they promote your business to others. For example, if you tell a friend about our product and he buys it, you will get a gift voucher of ₹ 100 and your friend will get a 10% discount on the first purchase.
2) How to start a referral program?
- Decide the reward for referrals. You can give people cashback, discounts, free products or services, loyalty points or reward coins.
- Create a referral code or link that you can distribute to every customer. This will help you find out who referred whom.
- Create a referral tracking system. In this, you keep a system in the website or app so that the customer can see how many people he referred to and how many rewards he got.
- Promote your referral program. You can inform people about your program through Instagram, Facebook, WhatsApp, and email.
- While doing all this, keep in mind that you clearly state the terms and conditions of the referral.
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3) How to make the referral successful?
After running a referral program, it also has to be made successful.
- You should keep attractive and immediate rewards.
- You can also set a time limit like “Refer within 7 days and get instant reward”.
- Make it easy to share the referral through the app or website, this will make people ready to share.
HOW TO TURN THE WORD OF MOUTH PUBLICITY INTO BUSINESS ?
1) Make your service or product so good that people recommend it themselves. When you work honestly and give the customer a better experience than expected, the customers themselves tell others about your product. This will be beneficial for you.
2) Encourage customers to share. Ask customers to tag you on social media or tell their friends if they like the product.
3) Promote customer reviews. Share the reviews, photos, videos of customers who are happy with you on your profile, website or post.
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4) Create a combo of referral and word of mouth publicity. When a customer tells someone that he has received rewards, both benefit.
5) Make loyal customers brand ambassadors. Give a special role to those customers who shop repeatedly. Take feedback from them and give them new products first. This will help them more in promoting you.
6) Localize influencer marketing. Give free products to local or small creators and ask them to review it. This will create credible publicity, especially in smaller cities.
Conclusion
Referrals and word of mouth publicity are both marketing tools that are based on customer experience and engagement. If you have provided a good product or service to your customer, they automatically become publicans.
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All you need is a well-organized referral system and a little incentive to make the customer feel that his/her words and efforts are valued. This way, you can grow your business rapidly even without a large advertising budget.
If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.