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Top 10 Budget-Friendly Analytics Tools Every MSME Should Use in 2025

In today’s world, understanding customer behavior, sales trends and business performance is necessary for small businesses. MSMEs can use analytics to make better decisions, increase productivity, and boost growth. There are many powerful and affordable tools to do this. In this blog, we will explore some cost effective analytics tools that can help MSMEs.

USES OF ANALYTICS TOOLS

Many MSMEs still rely heavily on intuition to make business decisions, but incorporating analytics tools can transform the way they operate. 

  1. These tools help track sales performance, allowing businesses to identify their best-selling products or services. 
  2. By monitoring customer behavior, MSMEs can better understand what their audience prefers, enabling more targeted and effective strategies. 
  3. By identifying the campaigns that gives the best results, analytics are also essential for increasing marketing results
  4. They assist in managing inventory and cash flow, helping businesses avoid overstocking and unnecessary financial strain. 
  5. Analytics enable MSMEs to forecast future demand, allowing for smarter planning and growth.
SOME ANALYTICS TOOLS 
  1. Google Analytics 4
  2. Zoho Analytics 
  3. HubSpot CRM
  4. Mailchimp
  5. Google Looker Studio
  6. Metabase
  7. Bitrix24
  8. WhatsApp Business and Chatbase
  9. Social Media Analytics Tool
  10. TallyPrime with Dashboards
GOOGLE ANALYTICS 4

Google Analytics 4 (GA4) is a powerful, free tool designed to help businesses track and analyze website and app traffic. It provides insights into how many people visit a website, where they come from, and what actions they take once they arrive. GA4 also measures key conversions such as sign-ups, downloads, and purchases, making it essential for monitoring performance and customer engagement.

The tool shows important metrics like bounce rate, time spent on pages, and complete user journeys, helping businesses understand user behavior in detail. GA4 is completely free, easy to use with most websites and e-commerce platforms, and highly effective in helping small businesses understand what content, product, or service is attracting their customers.

ZOHO ANALYTICS

Zoho Analytics is a business intelligence and data analytics tool ideal for MSMEs looking to gain insights across different departments like sales, finance, HR, and customer relationship management. It offers visual dashboards and automated reports, enabling decision-makers to understand performance without sifting through raw data. The platform easily connects with Excel, Google Sheets, Tally, and various CRMs, allowing easy use of business data.

It helps analyze important fields such as revenue trends, inventory status, and employee performance, all from a single tool.  Zoho Analytics provides an all-in-one view of business performance, requires no coding skills, and comes with mobile access, making it convenient. The starting plan is budget-friendly and even offers a free version for up to two users.

HUBSPOT CRM

HubSpot CRM is a powerful and user-friendly tool designed to help MSMEs manage customer relationships, track sales activities, and streamline marketing efforts. It enables businesses to monitor deals, record customer interactions, and analyze sales performance with ease. The platform also provides insightful reports on team performance and lead conversion rates, making it easier to identify what’s working.

MSMEs can send marketing emails and track engagement criteria.  HubSpot offers a free plan with detailed dashboards, making it accessible even for small teams. It also helps automate sales tasks and follow-ups, ensuring no lead is missed. The CRM is especially effective for managing leads and boosting customer retention.

MAILCHIMP

Mailchimp is a popular tool for email marketing and campaign analytics, suited for small businesses and startups. It allows MSMEs to send email campaigns and track key performance standards. You can also segment your audience based on preferences or behavior, ensuring targeted communication.

One standout feature is Mailchimp’s ability to provide smart recommendations to improve your content and boost engagement. It also offers visually appealing reports, helping you analyze the effectiveness of each campaign at a glance. Mailchimp’s free plan supports up to 500 contacts, making it ideal for businesses just starting with email marketing. It’s known for its user-friendly interface, allowing even non-tech users to design and launch campaigns quickly.

GOOGLE LOOKER STUDIO

Google Looker Studio is a powerful and free tool that lets businesses create customized, interactive dashboards and reports. You can pull in data from multiple sources such as Google Analytics 4 (GA4), Google Ads, Google Sheets, and more to build a single visual dashboard that updates in real-time. This makes it easy to monitor performance without manually compiling reports.

What makes Looker Studio especially valuable for MSMEs is its drag-and-drop interface, which allows users to design dashboards without any coding skills. It’s also easy to share reports with teammates or stakeholders which is perfect for performance review meetings or investor updates.  It’s completely free, highly flexible, and ideal for businesses that want to visualize and present data clearly without investing in expensive tools.

METABASE

Metabase is a free analytics platform ideal for MSMEs that are a bit more tech-savvy. It connects directly to your database systems like MySQL, PostgreSQL, or MongoDB, allowing you to generate custom queries, dashboards, and reports without expensive software licenses. You can also schedule reports or explore data in real-time to track product or service performance.

This tool is perfect for internal analytics teams that want full control and customization without recurring costs. It’s free to use, and it supports visual graphs and dashboards for data storytelling.  No cost for licenses, customizable reporting through SQL queries, and a flexible dashboard system make Metabase a strong choice for startups and digital-first businesses.

BITRIX24

Bitrix24 is an all-in-one platform offering CRM, HR tools, sales tracking, and task management analytics, all together. It’s particularly useful for MSMEs that want to monitor both customer interactions and employee productivity without juggling multiple tools. Features include sales pipeline analysis, campaign and call monitoring, and team performance tracking.

The free plan covers essential CRM and analytics functions, making it a cost-effective option for small businesses. With a mobile app included, teams can stay connected. Bitrix24 helps MSMEs streamline customer service, sales operations, and employee analytics. It’s perfect for those looking to automate and analyze business performance without expensive subscriptions.

WHATSAPP BUSINESS AND CHATBASE

WhatsApp Business combined with Chatbase, becomes a powerful tool for customer communication and insight analysis. MSMEs can automate replies, manage incoming queries efficiently, and use Chatbase to analyze message trends, identify frequently asked questions, and gauge customer satisfaction over time. The basic tools are free, with paid upgrades available for advanced analytics and higher usage limits.

This setup helps small businesses boost customer engagement, reduce response time, and understand buyer behavior. It enhances real-time communication, makes customer support scalable, and provides insights into message timing, product interest, and query patterns which is ideal for businesses that interact heavily via chat.

SOCIAL MEDIA ANALYTICS TOOL

For MSMEs relying on social media for marketing, tools like Buffer and Later offer powerful scheduling and analytics features. 

  1. BUFFER helps track engagement criteria (likes, comments, shares) across multiple platforms like Instagram, Facebook, LinkedIn, and X. 
  2. LATER is especially strong for Instagram and TikTok, providing insights into follower activity, content performance, and peak engagement times. 

Both offer free plans for basic use, with paid plans starting at ₹700–₹800/month. They are useful as easy post scheduling and automation, visual dashboards with audience insights and great for tracking which content converts into sales or traffic

TALLYPRIME WITH DASHBOARDS

TallyPrime continues to be one of the most trusted accounting solutions among Indian MSMEs, it offers powerful insights into business performance with customizable dashboards. This software is especially useful for managing day-to-day finances, filing GST, and analyzing sales, purchases, and inventory in a streamlined way. With TallyPrime, businesses can generate real-time cash flow reports and get a clear picture of their financial health.

It also enables tracking of outstanding payments, helping entrepreneurs maintain better control over receivables. Add-on dashboards make it even easier to visualize data through simple graphs and charts, providing a snapshot of what’s working and where attention is needed.

TallyPrime is affordable, easy to use, and is tailored for Indian taxation and compliance systems. Its one-time license cost is budget-friendly, and the platform doesn’t require deep technical knowledge to operate which makes it accessible even for first-time business owners.

CONCLUSION

For today’s MSMEs, making data-driven decisions doesn’t have to come with a hefty price tag. With a wide range of free and affordable analytics tools now available. From Google Analytics 4 and Looker Studio to Zoho Analytics, TallyPrime, and Metabase, even small businesses can gain deep insights into customer behavior, sales trends, marketing performance, and overall operations without spending large amounts of money. These tools not only help track what’s working and what’s not but also enable smarter planning, better resource allocation, and more personalized customer engagement. Affordable analytics is a smart, strategic necessity.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Franchise vs Licensing vs Joint Ventures: What’s Best for Your Business in 2025?

In contemporary times, companies are constantly exploring ways to expand their reach, scale operations and get access to new markets. There are many strategies for business growth. Franchising, Licensing and Joint Ventures are one of them. In this blog, we will talk about these three models in detail.

FRANCHISING 

In this model, the owner of a brand grants an independent contractor the authority to run a company using the owner’s name, goods and services, system and continuing support. The franchisee agrees to abide by the franchisor’s rules and pay a fee in exchange. The franchisee uses the brand, trademarks and business processes.

The franchisor provides training, marketing support and systems. Franchisees have to pay initial setup fees and a percentage of profit. In this system standardization is crucial and all outlets must maintain consistency in quality and experience. Some of the examples of this model are Mc Donald’s, Dominos, Pizza Hut etc.

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ADVANTAGES OF FRANCHISING 

  1. Franchisees get benefits from the reputation, credibility and proven operational systems of an existing brand.
  2. Franchisors provide training, marketing assistance and operational guidance. This reduces the risk of failure.
  3. The failure rate in this model is very low because of the tried and tested system
  4. Franchisees get to trusted supplier networks.
  5. Franchisees have better knowledge of their local markets, helping brand succeed regionally

LIMITATIONS OF FRANCHISING 

  1. Franchisees must follow the rules, guidelines and business model set by the owner.
  2. There is no room for innovation and local adaptation.
  3. The overall profit is reduced as the franchisee has to pay royalty fees and marketing contribution.
  4. Negative publicity or failure of any one outlet can bring down reputation and sales of others as well
  5. Franchise agreements often contain strict clauses that may limit exit options and ability to switch business.

LICENSING 

In this model, a Licensor grants permission to use the property as in patent, technology, design, character or brand for particular purpose to a party, in exchange of feelings or royalty. The property shared is called Intellectual Property (IP).

This system does not involve ongoing control, only the intellectual property is shared and not the business model. Licensees can operate independently. The licensee has more operational freedom. One doesn’t get comprehensive training or marketing support. Some common examples are – 

  1. Disney licenses its characters to toy shops etc. 
  2. Microsoft licenses Windows OS to laptop manufacturers.

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ADVANTAGES OF LICENSING 

  1. Licensees get the right to use well known brands, patented technologies etc, which saves time and development cost.
  2. There is no need for extensive Research and Development as one can use existing innovation.
  3. The Licensor can continue focusing on product development while the partners handle distribution and sales.
  4. Licensing allows businesses to launch faster and gain instant credibility by using a well known brand or product.
  5. It involves having more operational freedom and very less oversight from the Licensor.

LIMITATIONS OF LICENSING 

  1. The Licensor has limited control over how the IP is used, which can lead to misuse or poor representation. 
  2. Delivery of low- quality product or service by licensee damages the reputation of the licensor.
  3. The licensee has to operate within the terms set by the Licensor.
  4. Constant payment of royalties or licensing fees reduces long term profitability.
  5. Licenses are granted for a limited period and renewal is not guaranteed.
  6. The licensee is restricted from developing a similar product or technology during or after the agreement.

JOINT VENTURES 

A Joint Venture is an alliance made by two or more parties to work together on a particular project, business or start-up. The parties together decide to share the investment, risks, profits and control. This venture can be for a short term project or a long term work. It is usually governed by a contract. It helps combine the needed resources, expertise and market access, etc. This business model has clear agreement on profit- sharing, roles and exit terms. Examples of this model are – 

  1. Starbucks is operated in India by Tata Group.
  2. Suzuki had to partner with Maruti to enter the Indian market.

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ADVANTAGES OF JOINT VENTURES 

  1. Financial Burden is reduced as both parties contribute capital, technology, manpower and other resources. This also makes each partner bear less individual risks.
  2. Every partner brings unique skills, technologies and strengths, which leads to more efficient operations and product development.
  3. Local partners contribute valuable insights in customer behavior, supply chain, legal systems and government relations.
  4. A local partner can help a foreign company navigate legal, cultural and regulatory challenges. 
  5. Joint ventures allow companies to quickly scale or enter new industries without building everything from scratch.

LIMITATIONS OF JOINT VENTURES 

  1. Partners may have different business goals, management styles or strategic priorities, leading to tensions.
  2. One partner may contribute more capital, expertise or efforts, creating an imbalance in workload or benefits.
  3. Decision making is shared which slows the process and causes disputes if partners don’t agree. 
  4. Setting up a joint venture involves complicated legal agreements, which can be time – consuming and costly.
  5. Poor performance of one partner can damage the overall image and success of the joint venture.

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COMPARISON

Franchising, Licensing, and Joint Ventures are three different models of business collaboration, each with distinct characteristics. Franchising focuses on both the brand and the business model. The relationship is contractual and ongoing, where the franchisor retains significant control over operations, brand use, and quality standards. The investment is typically made by the franchisee, who receives support in operations, training, and marketing. This arrangement is generally long-term, with the franchisee bearing most of the business risk.

A common example of franchising is a Subway outlet. Licensing, on the other hand, is centered around intellectual property (IP). The legal relationship is contractual but more limited in scope and duration. The licensor has little to no control over how the IP is used after licensing. Investment is minimal or none from the licensee’s side, and no operational support is provided. The duration of a licensing agreement can vary, often being short or for a fixed term. The licensee assumes most of the risk.

A typical example is Marvel licensing Spider-Man to a toy manufacturing firm. Joint Ventures (JVs) involve a shared business operation or project where both parties come together, usually forming a new legal entity or entering a partnership agreement. Control and investment are shared, and the level of support and operational involvement depends on the agreement. JVs are generally project-based or fixed-term in nature, with risks also being shared. A notable example is the Tata–Starbucks joint venture.

Franchising, licensing, and joint ventures each offer unique pathways for business expansion, but they come with distinct structures, levels of control, and risk-sharing dynamics. Franchising suits those looking for a replicable business model with strong brand control. Licensing is ideal for companies aiming to monetize intellectual property with minimal operational involvement. 

Joint ventures offer a collaborative approach, pooling resources and expertise for mutual benefit especially in new markets. The right choice depends on your business goals, available resources, risk appetite, and the level of control you wish to maintain. By carefully evaluating these models, entrepreneurs and companies can select a strategy that not only fits their vision but also ensures sustainable and strategic growth.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

 

 

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business Business Case Studies Business Courses Business motivation Business Startup Ideas E-Commerce Finance Marketing Motivational MSME News Process & Business Expansion Sales Small Business Consulting Firms Startup Strategy

Top Strategies to Attract Customers Using Referral Marketing and Mouth Publicity

In today’s digital era, no business can survive on the basis of advertisements alone. Customer trust and experience is the real capital. In such a situation, if a happy customer recommends your brand to his friends, it becomes a promotion.

This is called Referral Marketing and Mouth Publicity. Both these methods are not only less expensive, but also strengthen trust among customers. In this blog, we will learn in detail how new customers can be added through referral programs and mouth publicity can be turned into an effective marketing tool.

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HOW TO MAKE CUSTOMERS FROM REFERRAL?

1) What is a referral program? 

A referral program is a type of marketing technique in which you give incentives (such as discounts, gifts, cashback, etc.) to your existing customers so that they promote your business to others. For example, if you tell a friend about our product and he buys it, you will get a gift voucher of ₹ 100 and your friend will get a 10% discount on the first purchase.

2) How to start a referral program?

  1. Decide the reward for referrals. You can give people cashback, discounts, free products or services, loyalty points or reward coins. 
  2. Create a referral code or link that you can distribute to every customer. This will help you find out who referred whom.
  3. Create a referral tracking system. In this, you keep a system in the website or app so that the customer can see how many people he referred to and how many rewards he got.
  4. Promote your referral program. You can inform people about your program through Instagram, Facebook, WhatsApp, and email. 
  5. While doing all this, keep in mind that you clearly state the terms and conditions of the referral.

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3) How to make the referral successful?

After running a referral program, it also has to be made successful.

  1. You should keep attractive and immediate rewards. 
  2. You can also set a time limit like “Refer within 7 days and get instant reward”.
  3. Make it easy to share the referral through the app or website, this will make people ready to share.

HOW TO TURN THE WORD OF MOUTH PUBLICITY INTO BUSINESS ?

1) Make your service or product so good that people recommend it themselves. When you work honestly and give the customer a better experience than expected, the customers themselves tell others about your product. This will be beneficial for you.

2) Encourage customers to share. Ask customers to tag you on social media or tell their friends if they like the product.

3) Promote customer reviews. Share the reviews, photos, videos of customers who are happy with you on your profile, website or post.

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4) Create a combo of referral and word of mouth publicity. When a customer tells someone that he has received rewards, both benefit.

5) Make loyal customers brand ambassadors. Give a special role to those customers who shop repeatedly. Take feedback from them and give them new products first. This will help them more in promoting you.

6) Localize influencer marketing. Give free products to local or small creators and ask them to review it. This will create credible publicity, especially in smaller cities.

Conclusion

Referrals and word of mouth publicity are both marketing tools that are based on customer experience and engagement. If you have provided a good product or service to your customer, they automatically become publicans.

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All you need is a well-organized referral system and a little incentive to make the customer feel that his/her words and efforts are valued. This way, you can grow your business rapidly even without a large advertising budget.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Education Finance Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

How to Build a Successful Coaching Business in India-2025

In today’s digital era, education is changing rapidly. The easy availability of the Internet and the advancement of technology have completely reshaped the ways of studying. Now education is not limited to just school, college or coaching centers.

If you have good knowledge in any subject, whether it is academic, skill based or related to health and fitness, then you can start a successful online coaching business from home. The most special thing about it is that it can be started at a low cost and you can reach thousands of students across the country. In this article, we will learn in detail how to start an online coaching business in India.

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  1.  NICHE AND TARGET AUDIENCE

The most important step while starting an online coaching business is to choose the right subject and target audience. After you have a good grasp on the subject, you must first decide what kind of students or people it will be useful for.

  1.       If you want to prepare for competitive exams like UPSC, SSC or banking, then your main focus will be on college graduates who are preparing for government jobs.
  2.       If you want to teach school subjects like Math, Science or English, then your audience will be students from class 6 to 12 who are preparing for board exams or other entrance exams.
  3.       If you want to teach health-related courses like yoga, fitness or dance, then your customers will be people who are health conscious, such as housewives, working professionals or elderly people who want to stay fit at home.
  4.       If you want to teach digital skills like SEO, graphic designing, digital marketing, then your audience will be college students and young professionals who want to get freelancing or better job opportunities through these skills.

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 In this way, every subject has its own specific target group. When you identify the right audience according to your subject, not only your coaching becomes more effective, but your entire strategy from marketing to content delivery becomes more clear and effective.

  1. CONTENT PLANNING

The success of your coaching business depends on how good and effective content you are able to provide to the students. The quality of the content is the foundation on which your brand stands. For this, you have to prepare some important things.

  1.       Prepare video lectures in which your voice is clear and the lighting is good so that the students can watch and listen carefully.
  2.       PDF notes and presentations should also be in clean and easy language so that there is no problem in reading.
  3.       Quizzes and assignments give students a chance to practice regularly, which strengthens their understanding.
  4.       Keep live Q&A or doubt sessions so that students feel connected with you and can share their problems openly.

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Some digital tools can help you in all these preparations. For example, with the help of Canva, you can design beautiful and professional notes or slides. You can use Zoom for video recording or live classes. At the same time, with tools like Google Docs and Slides, you can easily create and share online notes and assignments. All of these tools combine to make your content more professional and effective, allowing your online coaching business to grow.

  1.  PLATFORM

The most important decision when starting an online coaching business is choosing the right platform. It not only determines the reach of your content but also the experience students get.

  1.       If you want to conduct live classes, video conferencing tools like Zoom and Google Meet are great options as they allow you to connect with students directly and in real-time.
  2.  If you want to provide free information or promote yourself, YouTube is a great platform. Here you can upload demo videos, tips, shorts and class clips, which increases both your reach and recognition.
  3.  Instant messaging apps like Telegram and WhatsApp are also very useful as they allow you to share notes, send class updates and build a strong student community.
  4.  If you want to launch your course professionally, Indian platforms like Teachmint, Classplus and Graphy can help you a lot. They not only allow you to upload content but also set up your own mobile app, payment gateway and student management system.

So, choose the platform according to your goal and audience, only then your online coaching business will be sustainable and successful in the long run.

  1. WEBSITE AND APP

If you want to develop your online coaching business as a brand, then having your own website or mobile app is a must. The website gives your business a professional look, which increases the trust of students, as well as improves your ranking on Google with the help of SEO and strengthens your online presence. Through the website, you can sell your courses and charge direct fees from the payment gateway.

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  1. MARKETING

Marketing and promotion are very important to make your online coaching business successful, so that more and more people know about you and trust you.

  1.       You should put short demo videos on Instagram, Facebook and YouTube Reels that show your teaching style.
  2.       Conducting free webinars is a good way to connect and attract people.
  3.       Through WhatsApp Broadcast and Telegram Channels, you can easily send notes, updates and class information to students.
  4.       Sharing positive experiences i.e. testimonials of students who have already joined your class helps in building trust among new students.
  5.       Giving some content for free in the beginning is a smart way so that people can know you, trust your content and then move forward for paid courses.
  1. FEE STRUCTURE AND PAYMENT

Setting up the fee structure and payment gateway for your online coaching business is an important step, because this is where your earnings start.

  1.       While deciding the fees, it is important to first see what is the price of a course like yours in the market and how much you can charge according to your quality, experience and content value. Keeping too high fees can deter students and keeping it too low will not give you the right value for your hard work, so it is important to strike a balance.
  2.       To receive payments, you can use reliable tools like Razorpay, Paytm for Business, which provide facilities like online payment, UPI, card and net-banking. Payment can also be taken through QR codes like Google Pay or PhonePe.
  3.       If you want more students to join, you can also sell the course on EMI or Subscription Model, which makes payment easy and your earnings also remain regular.
  1. REGISTRATION AND LEGAL FORMALITIES

While starting an online coaching business, it is very important to take care of some necessary registrations and legal formalities, so that your work does not get caught in any legal trouble in the future.

  1.       You must have a PAN card and an active bank account so that you can receive payments and fulfil tax-related responsibilities.
  2.       If your annual income is more than ₹ 20 lakh, then it is mandatory for you to get GST registration.
  3.       Get its trademark registration done, so that no one else can misuse your name or logo, if you want to protect your brand for a long time.
  4.       Add Privacy Policy and Terms & Conditions on your website and apps, so that users get clear information about the rules of your platform and data protection.

All these formalities make your business professional and trustworthy.

  1. FEEDBACK AND REVIEWS

To continuously improve your online coaching business, it is very important to take feedback from students and work on it. For this, you can use Google Forms or Telegram Polls, so that students can easily give their opinions and suggestions. Strengthen the things they like and improve those that seem weak.

Keep adding new topics from time to time so that the content remains updated and useful for the students. Also, keep providing doubt solving sessions and regular updates so that students feel that you understand their needs and are connected with them. Such continuity and improvement makes your course even more successful.

 CONCLUSION

Online coaching business has become a great opportunity in today’s time, especially for those who want to do something new in the field of education and want to spread their knowledge to millions of people through technology. If you choose the right subject, create quality content, choose the appropriate platform, adopt digital marketing wisely and keep improving by taking feedback from students, then your coaching business can easily become a successful brand.

In India today, millions of people are learning through the Internet, so if you give sincere value and maintain engagement with students, then you can not only build a strong and sustainable online brand, but can also contribute to bringing positive change in society through education.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

Categories
Business motivation

5 Steps to Start an Online Clothing Business

clothes business

Convenience has been the driving force behind a plethora of innovations. The COVID 19 pandemic has put a pause on our real-time shopping activities. As a result, the demand for online clothing businesses has risen. Many clothing business websites have been cropped up in the past few months.

According to a paper published by Technopak in Business Today, “the $130-million e-retail apparel has attracted investments worth $70 million, or 40% of the total funding Indian online retailers received in the past two years”.

So if you are an entrepreneur who wants to enter into this segment, starting a clothing business online has a lot of scope in the market.

  1. Find your Niche

Not everyone is your customer. Every business has a niche market, so you need to do your homework. The better you know your customers, the better are your chances to give your customers what they want.

You will be dedicating a lot of time to your business, so research well. Always keep in mind that your clothing business idea is creative and authentic.

  1. Business Plan & Startup Capital

Having a well-researched business plan is very important. A business plan is a road map that will guide you to reach your ultimate destination. From manpower, warehousing, marketing, costing, sales to delivery logistics, and fund requirements, a business plan consists of everything.

Whether you wish to manufacture clothes or want to sell them wholesale, your business plan must be as per your need.

  1. Showcase your USP & Pick your brand name

What sets you apart from the crowd? What makes you different from your competitors? Why customers should buy your product? It could be your designs, your premium quality fabric, authentic patterns, or fine-cuts. Find out your USP and build your marketing strategy on it. It will not only set you apart from your competition but will also attract customers.

Once you have defined your USP, it is time to pick your brand name. A brand name is going to represent you in the market. So, make sure that the name is catchy, easy-to-remember, and crisp. Most importantly, it should define your USP.

  1. Choose an e-Commerce platform

Whether you decide to sell clothes online or planning to set up a clothing store, choosing an e-commerce platform is beneficial. An e-commerce platform will help you to connect your store with your potential customers.

This will give you a platform to showcase your designs to a wider set of audiences. Even those who are sitting far away will be able to buy from you.

  1. Build a Website

Create a visually appealing website. Having an official website can provide benefits to your online business. You can accept orders round the clock, provide excellent customer service, and showcase all your products.

As consumers are likely to stay home for a longer period due to the pandemic, starting an e-commerce clothing business can be profitable. If you are interested in starting one, join our ‘Everything about Entrepreneurship’ course and learn the in-depth concept of the clothing business from the industry experts.

To know more about our course, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

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Startup

Planning to Start a Clothing Business? Here Are 5 Creative Ideas You Can Consider Before You Start

Clothing Business (Photo Credits: Pexels)

If you have always been fascinated with opening up an apparel store or starting up with a venture related to clothing and you have a good taste of colours, go for it! Opening an apparel store is serious business. If you are so confident of your style that you need to share that good taste with the community, clothing business is the thing for you! It is a business that will never lose its essence as people will always be in for fashionable outfits. Also, once you have made a brand identity of your product, your clothing business will prosper and attract more people during the festive season.

As clothing is everyone’s basic need, the business related to it will never be out of fashion. If you start a clothing business with a right business plan, you can manage to mint money in no time. The most important thing that you need to consider is, which type of clothing business can benefit you the most and find ways to explore the business by targeting the right target audience. There is always a demand for clothes and if you are determined enough and have good contacts, the business can prosper and flourish in just a few years.

5 Ideas to Start Clothing Business

  1. Readymade Garment Store

Decide what niche is your focus. It should be something that interests you, so you have enough passion for your clothing business. Readymade clothing store can be a really good option, if you are looking to start a clothing business. The most beneficial thing in opening a retail store is that you can keep clothes as per your choice. If you open a clothing store in a busy market, you are bound to make a lot of profit. You can keep clothes in your store according to season and fashion trends.

  1. Online Clothing Business

Like we all know, the clothing business functions online. In times of the pandemic that we are reeling in now, online clothing business can prove really beneficial as there is no chance of physical contact with anyone. Online shopping is now becoming popular and is a common trend as people look for things online. People also have a lot of options to choose from among a variety of things. You can create your own website and start the online clothing business.

  1. T-shirt Printing

If you are creative and you think of putting your creativity into use, you can start the business of printing t-shirts. Printed t-shirts are always in trend. While some prefer plain t-shirts, most people like wearing printed ones. The t-shirt printing business can be beneficial as people are always attracted by abstract designs and decent prints for daily use. There are many ways of printing T-shirts but training is required to learn these methods.

  1. Rental Clothes

You can always opt for the business of renting clothes, which is also very beneficial. You can also start this business from a small level. There are many clothes that people do not like to buy forever, that is why people think of rental options. Rental clothes are also becoming a trend during marriage functions and other events as people don’t really want to spend a lot of money buying designer wears for a day. You can always rent out the same dresses to different people and make profit. It would be a one-time investment for the buyers, as he will have tp buy the outfit once and then rent it out to people who look for it.

  1. Make Baby Clothes

Baby clothes never go out of fashion. They are always in trend. Baby clothes make us coo with adoration. The baby clothing business is constantly in demand strand of the fashion market is crying out for creative designers to bring us more adorable baby clothes.