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Vijay Shekhar Sharma: The Hindi-Medium Boy Who Made India Digital

Vijay Shekhar Sharma is the founder of Paytm and the face of India’s digital revolution. His journey is not just about building a company, but about breaking all limits—of language, money, and fear—to teach India how to pay through mobile.

Early Life and Education

Vijay Shekhar Sharma was born on July 8, 1978, in a small village in Aligarh, Uttar Pradesh. His father was a school teacher and his mother a homemaker. He studied in a Hindi-medium government school, where even understanding English was difficult. But inside him, there was a fire to do something big.

When he joined Delhi College of Engineering (now DTU) for higher studies, English became his biggest challenge. He couldn’t understand lectures or textbooks properly. But instead of giving up, he started learning English by himself—reading newspapers, listening to songs, and practicing every day until he gained confidence.

First Startup and Early Struggles

During college, Vijay fell in love with technology. In 1997, he launched a company called XS Corps that built websites. Along with a few friends, he also created a content management system similar to what WordPress is today.

He didn’t have a laptop or money. He worked from cyber cafes, coding late into the night. There were times when he didn’t even have enough money for food, but he never complained. He had a dream and believed in it with all his heart.

Start of Paytm

In 2000, Vijay started One97 Communications, which later became the parent company of Paytm. It offered value-added mobile services like caller tunes and alerts. But the real revolution came in 2010 when he launched Paytm—short for “Pay Through Mobile.”

At first, Paytm was only for mobile recharges and bill payments. But Vijay had a bigger dream—he wanted people to use mobile for everything, from buying tea to booking flight tickets. So he launched the Paytm Wallet, and soon, shops, autos, and businesses across India started accepting Paytm.

The Rise to Success

Paytm’s biggest growth came in 2016 during demonetization. With cash suddenly out of reach, India turned to digital payments—and Paytm was ready. In that one year, millions of new users joined Paytm and the company’s value grew rapidly.

In 2017, Paytm launched its own bank—Paytm Payments Bank. It then added services like Paytm Mall and Paytm Money. In 2021, the company went public with India’s largest IPO.

Challenges and Criticism

As the company grew, so did the problems. The IPO did not perform well in the stock market, and the company had to face financial losses and declining user trust.

Vijay also faced personal attacks and was even seen crying during a press conference. But he didn’t give up. He revised his strategies, strengthened his team, and worked hard to keep Paytmon top.

Paytm’s Present and Future

Today, Paytm is not just a wallet. It is a full digital ecosystem that offers payments, banking, investment, shopping, and more—all on one app. Vijay’s dream is to make India truly cashless, and Paytm is playing a big part in that journey.

                             Paytm’s Growth (2010–2024)

This graph clearly shows how Paytm’s user base grew rapidly between 2010 and 2024. From just 50 lakh users in 2010 to over 10 crore in 2024, the growth is nothing short of incredible. Demonetization acted as a major turning point, pushing the platform into every corner of the country.

Vijay Shekhar Sharma’s story is proof that dreams don’t need perfect English or a rich background—just courage and belief. He broke through language barriers, survived financial struggles, and built one of India’s most trusted tech brands. Today, he represents the face of India’s digital future.

At Bada Business, we believe in such stories of courage and transformation. We proudly support small businesses and new entrepreneurs, because together, we can make the Indian economy stronger.

 

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Profitable Opportunities for 2025

🔥 Top Business Ideas for 2025

1. E-Commerce Business

With the rise of online shopping, starting an e-commerce store is one of the most profitable business ideas today. You can sell fashion, electronics, home décor, or handmade products through platforms like Shopify, Amazon, and Etsy.
Key Benefits:

  • Low operational costs
  • Global customer reach
  • Potential for passive income

2. Dropshipping Business

Dropshipping allows you to sell products without holding inventory. Your supplier directly ships products to customers, reducing your risk and overhead.
Why It’s Profitable:

  • No need for storage space
  • Minimal investment required
  • Easy to scale globally

3. Digital Marketing Services

Every business today needs digital visibility. Offering services like SEO, social media marketing, PPC advertising, and content marketing can be highly rewarding.
How to Succeed:

  • Build expertise in digital tools
  • Create a strong portfolio
  • Use social media to attract clients

4. Freelance Services

If you’re skilled in writing, graphic design, programming, or consulting, freelancing is a great option. Platforms like Fiverr, Upwork, and Freelancer connect you with global clients.
Popular Niches:

  • Content writing
  • Web development
  • Online tutoring

5. Subscription Box Service

Subscription boxes are gaining popularity. Create a niche box for beauty products, fitness gear, snacks, or books.
Steps to Start:

  • Choose a niche
  • Source quality products
  • Offer flexible subscription plans

6. Affiliate Marketing

Earn commissions by promoting products through your blog, YouTube channel, or social media pages.
Top Affiliate Platforms:

  • Amazon Associates
  • ClickBank
  • ShareASale

7. Online Course Creation

Have expertise in a subject? Sell courses on platforms like Udemy, Teachable, and Coursera.
Why It’s Profitable:

  • Low investment
  • High scalability
  • Passive income potential

8. Print-on-Demand Business

Sell custom-designed products like t-shirts, mugs, or phone cases without inventory.
Why It’s Trending:

  • No upfront stock needed
  • High-profit margins
  • Easy integration with e-commerce platforms

9. Virtual Assistant Services

Help entrepreneurs and small businesses manage tasks like email, scheduling, or customer support.
Getting Started:

  • Build communication & time management skills
  • Register on Fiverr or Upwork
  • Build long-term client relationships

10. Fitness & Wellness Coaching

Start a business in personal training, yoga, or diet coaching — either online or offline.
Business Opportunities:

  • Online fitness sessions
  • Meal planning services
  • Virtual wellness workshops

11. Mobile Car Wash & Detailing

A mobile car cleaning service offers convenience to customers at home or office.
Why It’s a Good Idea:

  • Low startup cost
  • Steady income from repeat clients
  • High scalability

12. Pet Care Business

Pet owners need grooming, boarding, and organic food services.
Best Services to Offer:

  • Mobile grooming
  • Pet daycare
  • Homemade pet food

13. Sustainable & Eco-Friendly Products

Start a business selling eco-friendly products like reusable bags, bamboo items, or organic skincare.
Why It’s Profitable:

  • Rising eco-conscious consumers
  • Government support
  • Great for brand image

14. Social Media Consulting

Help businesses build their social media presence and run effective ad campaigns.
Services You Can Offer:

  • Content strategy
  • Influencer marketing
  • Social media ads

15. Home-Based Bakery

If you love baking, start a custom cake or pastry business from home.
How to Start:

  • Get required licenses
  • Promote on Instagram/Facebook
  • Offer online ordering & delivery

How to Choose the Right Business Idea?

  • Assess Market Demand – Use tools like Google Trends, Statista, and industry insights
  • Start Small – Test your business idea with low investment
  • Focus on Digital Marketing – Use SEO, content, and ads to acquire customers
  • Build a Unique Brand Identity – Stand out with your value proposition

🚀 Ready to Start Your Entrepreneurial Journey in 2025?

Book Now – Free Business Consulting

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Bounce Back

5 steps for SMEs to Bounce back during Coronavirus

Bounce back and win the Coronavirus battle!

While everyone across the world is battling with the impact of Coronavirus, there are first-time challenges faced by SMEs. Small businesses are making all efforts to keep going and bounce back
from the Coronavirus downturn
. We tell you 5 things that SMEs are undertaking or can implement to bounce back during this difficult phase:

1. Remote Working and Monitoring

Adapting to crisis is the best way to bounce back. Remote monitoring of work will help SMEs have a control over how the business is functioning and what is the productivity. Use online tools for remote functioning of the business such as:

  • Zoom and Google hangout for video conferencing
  • Google spreadsheets so that everyone can access data and important information
  • Create a Google calendar to mark events, milestones that need to be achieved
  • Use Whatsapp groups for updates and sharing daily progress reports

2. Looking at Diversified Business Models

  • Retailers that have revenue generated through a variety of channels or a various of geographic locations will be able to handle the Coronavirus downturn
  • Look at how the online model can be incorporated in your business. This can bring about a monumental change and shift in your company and could be a great bounce back strategy
  • Check what are the e-commerce solutions and resources available to you, leverage technology
  • Make a list of what products can sell online. Digital platform cannot be a savior for all your products and services.

3. Keeping Cash Flow Intact

Cash flow is a key factor for small business owners, especially during a time when revenues are significantly impacted due to store closures, reduced store hours, and unfilled demand for some products. Few ways to look at maintaining the cash flow and avoiding layoffs are:

  • Borrow from alternate sources or a known line of credit- This will help if additional cash is needed for working capital requirements
  • Collect payments that are due to
  • Cut on all non-essential expenses that can be stalled for a few months
  • Negotiate prices with vendors & partners
  • Create online payment options for customers
  • Slow your payment cycle as well- Look at how many days is your payment cycle with a vendor and take the decision accordingly

Important Information:
 

There is a World Bank report which talks about the total impact of Coronavirus on world economies. As far as India is concerned, it should be in the region of 0.4 percent of GDP.

4. Checking regular updates from the Government

  • The Government is taking various steps to provide a stimulus to SMEs, so that companies and small businesses can sail through this economic crisis
  • Regularly keep an eye on what the Government is announcing on SME loans, MSME schemes, payment terms etc.
  • This will help act as a relief for many businesses during Coronavirus outbreak

5. Be Positive and bounce back whenever you feel like quitting

It is natural for SMEs to think that they won’t be able to survive and shutting down would be the best option, but try and give it a chance by thinking a little differently

  • Make a routine- Plan how are you going to take updates, business meetings, sales analysis and also keep some time for yourself to relax
  • Take the help of a mentor- It is very important that if you get stuck somewhere you can ask for advice and take the right decision
  • Acknowledge the hard work put in by your employees- This will motivate them to work harder and help the company to bounce back during the coronavirus outbreak

As our Prime Minster Shri Narendra Modi said that we are all in it together and together we have to fight the crisis. Hence, SMEs should not think of quitting and find ways to bounce back during this outbreak.