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How to Increase Business Reach & Sales Using Facebook Page

In today’s digital era, Facebook pages have become a powerful tool for small businesses. It is not only free but also easy to use and gives a good reach. It helps you to get new customers, increase brand awareness and take business to new heights. In this blog, we will learn how one can make a good business out using Facebook Pages.

GUIDE TO MAKE A FACEBOOK PAGE

  1. Make a Facebook account

    To make a Facebook page, one needs a Facebook account. This is free of cost. Remember to give genuine information as this would influence the reliability of your business.

  2. Make a new Facebook page

     You can mark a page once you have an account. Facebook homepage has a menu option, where you have to choose “Pages”. You will get an option for a new page. Choose it & enter information about your business like name, category and some details. Remember to fill these details carefully as they are your first contact with future customers.

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  1.  Give the page a presentable look

    Design of your Facebook page is the first impression of your business. Choose an attractive profile picture and cover photo that represents your business. Give complete details about your business in the “About” section. Add contact details, working hours & location etc.

  1. Plan Your Contact

    Timely and attractive content is key to a successful Facebook page. Post high quality pictures of products with their prices & availability. Post about offers & discounts regularly. To engage with customers, conduct Q&A, Survey, live sessions etc. Keep your content informative as well as attractive.

  1. Boost Your Reach

    Use various strategies to boost your reach. Ask your family friends, acquaintances to join as well as promote the page, send your links to similar groups. Post about your page on other platforms like WhatsApp & Instagram.

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  1. Contact with Customers

    Answering your customers is important. You can answer through Facebook or WhatsApp. Set “auto-response”, so that no message is unanswered. Take reviews & feedback and use them wisely to fix your mistakes & grow the business. excellent Customer service will strengthen your reputation and increase customer loyalty.

  2. Payment & Delivery Services

    Set a well-organized payment & delivery system. Use digital payment options like UPI, Google Pay, Paytm. For large scale businesses, you can use Razor pay. Delivery services can be managed by contacting local delivery partners & National Courier Services. Set up clear delivery conditions & time span for transparency.

  3. Do analysis using Facebook Insights

    Analytics is a free tool presented by Facebook. You can use it and understand how effective your content is, who is your target audience & what are their reactions. You can make future content strategies using this data and get better results. Customize your content according to the trends & interest of customers.

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CONCLUSION

Facebook pages are a powerful tool to help your business grow. A well-planned & successful strategy can help you reach new markets, strengthen customer relations & increase sales.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Marketing

Social Media Marketing: Follow These Low Cost and Effective Tips to Promote Your Small Business on Facebook

Facebook Marketing| Representational Image (Photo Credits: Pixabay)
Facebook Marketing| Representational Image (Photo Credits: Pixabay)

Businesses, in the present scenario, are highly dependent on social media on promoting its product and services, and also ensuring wider reach. As a huge section of population is on various online networking sites, digital marketing has become an utmost important component on any firm’s overall marketing and promotional strategy. It has become easier to interact with potential customers over the social media platforms. A business can effectively engage in one-to-one communication with people, understand their preferences and ensure quick response to their queries. It also helps a firm to receive immediate feedback from the customers about its product and service, thereby providing quick redressal to their grievances.4 Breach-Proof Ways to Protect your Company`s Sensitive Data against the Cyber-attack!

One such highly popular and used social media platform is Facebook. People from almost all the age groups use it on a regular basis. Promoting business on Facebook can increase the firm’s reach mani-folds and build itself into an online brand. There are various strategies for small business to promote their business on the platform and earn customers. Here are some low cost and effective tips for promoting Small Business on Facebook :

Make a Facebook Page for Business:

The first step of promoting the small business on Facebook is by making its page on the platform. Firm should post all information of its product and services, including features, cost, description, usage among others on the page. It should also post attractive pictures of the offering on the Facebook page. Discounts, rebates and other sales promotion schemes offered by the business should be regularly updated on it. Businesses should try and make the page as attractive as possible. 5 Steps Companies should take to Improve Diversity at Workplace!

Post regularly on Facebook:

The age old saying on ‘Out of Sight, Out of Mind’ works equally well on the social media platforms as well. Businesses should regularly post about themselves, their product, services and offers on Facebook. It helps to create a place for the brand in the people’s mind, who might convert into actual customers.

Use Multimedia Posts:

One should keep experimenting with the posts on social media. Firms should not stick only to text or images but also use different multimedia elements. There is a wide range of varieties to chose from. This includes audio, video, visuals, GIFs, text, infograms, interactive data tools, 3D pictures among others. It helps to attract attention of the customer to the product.

Engage with the Followers:

Most important thing on all the social media platforms, including is Facebook, is engagement with the followers and creating a presence. Firms should post interactive content including polls, contest, events, online interaction among others. They should also ask customers to review their products and services online. If a customers comments on the post, immediately give a positive reply to it. All these makes customers valued.

If the small business has a sound budget it can also go for Facebook Ads and paid promotions online. Facebook and other social media platforms provide a golden opportunity for businesses to promote its products and services and have a wider reach. Firms should totally cash on it.