Category: Process & Business Expansion

Categories
Business Case Studies Business Courses business loan Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Process & Business Expansion Small Business Consulting Firms Startup Strategy

How to Build a Successful Business on Instagram from Scratch?

A business on Instagram means you are using your Instagram profile as a platform to sell products or services, build a brand and connect with customers. It can be for small business, personal brands, startups or even freelancers. It is free to use, gives a perfect platform to show products through photos and videos.

It helps in direct chats with customers, gives wide reach as there are over 2 billion users globally. You can sell anything on Instagram like clothes, skincare, art, craft, jewelry, e-books, templates, courses, coaching, photography, event planning, makeup etc. Instagram helps you turn followers into customers by building trust showcasing your offerings and engaging with people directly. Here’s a step by step guide for it. 

You May Read Also:

Social Media Marketing: 5 Key Principles Every Start-Up Should Follow While Promoting Its Business on Social Media

STEP 1 – CHOOSE A NICHE AND BUSINESS IDEA 

To start a business, you need to first decide what you want to sell or offer on Instagram. It can be a physical product, digital product or service. You should start with your passion or skill. Are you good at making candles, clothes, or teaching someone? Go for it!!! Check demand for that genre or product. Search hashtags to see if there is demand. Check your competition, see what others are doing in your niche, note their strengths and think what you can do differently. Choose something you are confident about and can sustain. 

STEP 2 – SET UP AN INSTAGRAM BUSINESS ACCOUNT 

Download Instagram app or login from browser. Tap on profile picture. Go to settings leading to accounts wherein you have to choose “Switch to professional account”. Here select Business. Instagram business account is important because it gives you access to tools like analytics, Instagram ads and the ability to add contact information.

• Username- Keep it simple and searchable.

• Bio – Mention what you do, who you help and how to order.

• Profile photo – Your logo or neat product image.

• Contact button – Add your WhatsApp or email.

• Link in bio – Add a link tree or goggle form to order. 

You May Also Read:

7 Strategies For Getting More Business From Social Media

STEP 3 – DEFINE YOUR BRAND IDENTITY 

Branding makes your business memorable and trustworthy. To define your brand identity- fix your colors, pick 2-3 shades and stick by them. Set a tone of voice according to your business. Pick whether to be friendly, fun, luxury or educational. Use Canva or hire a designer to make your logo. Fix fonts and styles for your brand which screams your business. Remember to stick to your style in every post to give it a recognizable look. 

STEP 4 – CREATE HIGH – QUALITY CONTENT BEFORE SELLING 

Instagram as a platform gives you customers in abundance but only if you build trust and engagement. As a content driven and direct communication platform, Instagram helps you to do free marketing. Make content at your marketplace. For starters, introduce yourself and your band. Upload behind the scene videos including making, designing, packaging etc. educate your audience about your product, its uses, benefits and unique features.

You May Also Read:

Social Media Marketing: Follow These Low Cost and Effective Tips to Promote Your Small Business on Facebook

Post testimonials. Being a content driven platform, it offers various types of posts, use them wisely, like, post reels of making of the product, carousels about how switching to your product is better, stories containing polls, Q/A, day in life etc. and hold live sessions for product demo. Remember to use natural light, clear background and shoot in square format. 

STEP 5 – GROW AND ENGAGE YOUR AUDIENCE 

While selling your product and working on your business, consistency matters more than perfection. To grow organically – use relevant hashtags (10 to 20 per post), engage with others – like, comment and share similar content, run giveaways like “tag 2 friends and win !!!”, use stories daily to stay in your audience’s mind and collaborate with similar pages or micro-influencer. While trying to grow, boosting engagement goes parallelly. To boost engagement- ask questions in captions, use polls and quizzes in stories, respond to every DM and comment. 

You May Also Read:

Use These 5 Ways To Build Your Business On Instagram

STEP 6 – SET UP A SYSTEM FOR TAKING ORDERS OR SELLING 

If Instagram shopping is available in your region, apply for it through the meta business suite. If not then, add WhatsApp business link in bio, create order form using google forms and use highlights for price list, how to order and customer reviews. For payments use razor pay, Paytm business etc. Clearly state delivery charges and policies. 

STEP 7 – LAUNCH YOUR BUSINESS 

Now that you have content, a few followers and a system to take orders, make a launch strategy. Create excitement among people by posting “SOMETHING EXCITING COMING UP”. Announce launch date. Offer discounts and freebies to the first 10 buyers. Share launch reels and stories for visibility. 

STEP 8 – USE INSTAGRAM ADS 

Once you have at least 9 to 12 good posts, run ads. You can do that by going to any post and choosing ‘PROMOTE’. Choose your goal, whether you want more profile visits, website visits or DM. Look for your target, set age, gender, interests and location. Fix your budget, start with ₹100 to ₹300 for 2 to 3 days. Promote a reel or best performing post to reach new people. 

Step 9 – MONITORING PERFORMANCE AND IMPROVE 

Use Instagram to check which posts got more likes/comments/shares etc. Look out for the best time to post. Analyze your growth in followers, reach and engagement. And after that use this data to post more works and improve your content and strategy every month. 

TIPS

  • Real growth takes 1-3 months of effort, be patient. 
  • Show your face to build trust. 
  • Always respond to DMs quickly. 
  • Post 3-5 times a week. 
  • Keep learning and experimenting. 

CONCLUSION 

Starting a business on Instagram is one of the most affordable and powerful ways to turn your passion into profit. With the right strategy, quality content and consistent engagement you can build a loyal community and grow your brand – all from your phone. Whether you are selling a product or service, Instagram gives you tools to reach your audience, connect with customers and succeed as a digital entrepreneur. So, take the first step, stay authentic and start building your business today!  

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

Categories
business Business Case Studies Business Courses Business motivation Business Startup Ideas E-Commerce Finance IPO Leadership Building Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

E-Commerce vs Reselling vs Wholesale – Which One is Right for You? 

In today’s digital age, starting your own business has never been easier. Whether you’re a student, a homemaker, or someone looking to leave the 9 5 hustle, you’ve probably heard terms like e-commerce, reselling, and wholesale. But what do they actually mean? And which one is best for you? Let’s break it all down so you can choose the path that suits your goals, resources, and lifestyle. 

E-COMMERCE 

E-commerce is the practice of selling products online, either through your own website or platforms like Amazon, Flipkart, or Shopsy. You can sell your own products or source them from suppliers. It has many advantages like having full control over branding and customer experience, enjoying high profit margins with right marketing and the power to build a long term loyal customer base.

You May Also Read:

Haldirams From Bhujia to Billion-Dollar Buzz

In e-commerce you have the opportunity to automate business operations. Requiring upfront investments, involving customer service, returns and logistics and learning digital marketing tools and strategies are some of the cons of e-commerce. It is best for entrepreneurs with a vision for brand building, persons who can spend money, time and efforts and people looking for long term business growth.

 RESELLING

 Reselling means selling products manufactured or stocked by someone else, usually via platforms like Meesho, Shop101, or GlowRoad. You don’t hold stock or worry about packaging and delivery, these are handled by the app. In reselling, one doesn’t need to invest money on inventory. It is easy to start with just a smartphone. It is perfect for part time with zero risk if done properly.

You May Also Read:

Creative Businesses: 5 Viable & Budget-Friendly Start-Up Ideas for People With Creative Mind

In this business, one needs to understand that there is a very low profit margin per product, one doesn’t have control over shipping and quality and it is hard to build a personal brand and loyal customer base. It is best suited for students, homemakers, or beginners. It is a good stepping stone for anyone looking for side hustle without investments and people who want to test the waters before going big.

WHOLESALE

Wholesale means buying products in bulk directly from manufacturers and selling them in bulk to retailers, shopkeepers, or other resellers. It’s a business-to-business (B2B) model that requires capital, space, and contacts. Here, high volume sales mean bigger profit per transaction. One involved in this business doesn’t need to deal with individual customers. This is great for repeat bulk orders if you offer quality.

This requires a lot of investments, has the risk of unsold stock if demand drops, needs proper storage, delivery logistics and connections in the market to find buyers. This is best for traders, distributors, or those with experience in supply chain. People who already have warehouse space and capital get the advantage and people interested in B2B business rather than retail should go for it.

You May Also Read:

Who Are You – Entrepreneur Or Employee? Let Us Help You Find Out

CONCLUSION

In the world of online business, there are many paths to success but choosing the right one depends on your resources, skills, and vision. If you’re just starting out and want a risk-free entry, reselling is a great way to learn and earn.

If you’re ready to invest time, money, and energy into building a brand of your own, e-commerce offers long-term potential. And if you already have market connections and capital, wholesale can bring you big profits through bulk trading.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

Categories
Bounce Back business Business Case Studies Business Startup Ideas Leadership Building Leadership Funnel Marketing Motivation & Mind Control Motivational MSME News Powerful Personalities Process & Business Expansion Sales Startup Strategy Student

Vijay Shekhar Sharma: The Hindi-Medium Boy Who Made India Digital

Vijay Shekhar Sharma is the founder of Paytm and the face of India’s digital revolution. His journey is not just about building a company, but about breaking all limits—of language, money, and fear—to teach India how to pay through mobile.

Early Life and Education

Vijay Shekhar Sharma was born on July 8, 1978, in a small village in Aligarh, Uttar Pradesh. His father was a school teacher and his mother a homemaker. He studied in a Hindi-medium government school, where even understanding English was difficult. But inside him, there was a fire to do something big.

When he joined Delhi College of Engineering (now DTU) for higher studies, English became his biggest challenge. He couldn’t understand lectures or textbooks properly. But instead of giving up, he started learning English by himself—reading newspapers, listening to songs, and practicing every day until he gained confidence.

First Startup and Early Struggles

During college, Vijay fell in love with technology. In 1997, he launched a company called XS Corps that built websites. Along with a few friends, he also created a content management system similar to what WordPress is today.

He didn’t have a laptop or money. He worked from cyber cafes, coding late into the night. There were times when he didn’t even have enough money for food, but he never complained. He had a dream and believed in it with all his heart.

Start of Paytm

In 2000, Vijay started One97 Communications, which later became the parent company of Paytm. It offered value-added mobile services like caller tunes and alerts. But the real revolution came in 2010 when he launched Paytm—short for “Pay Through Mobile.”

At first, Paytm was only for mobile recharges and bill payments. But Vijay had a bigger dream—he wanted people to use mobile for everything, from buying tea to booking flight tickets. So he launched the Paytm Wallet, and soon, shops, autos, and businesses across India started accepting Paytm.

The Rise to Success

Paytm’s biggest growth came in 2016 during demonetization. With cash suddenly out of reach, India turned to digital payments—and Paytm was ready. In that one year, millions of new users joined Paytm and the company’s value grew rapidly.

In 2017, Paytm launched its own bank—Paytm Payments Bank. It then added services like Paytm Mall and Paytm Money. In 2021, the company went public with India’s largest IPO.

Challenges and Criticism

As the company grew, so did the problems. The IPO did not perform well in the stock market, and the company had to face financial losses and declining user trust.

Vijay also faced personal attacks and was even seen crying during a press conference. But he didn’t give up. He revised his strategies, strengthened his team, and worked hard to keep Paytmon top.

Paytm’s Present and Future

Today, Paytm is not just a wallet. It is a full digital ecosystem that offers payments, banking, investment, shopping, and more—all on one app. Vijay’s dream is to make India truly cashless, and Paytm is playing a big part in that journey.

                             Paytm’s Growth (2010–2024)

This graph clearly shows how Paytm’s user base grew rapidly between 2010 and 2024. From just 50 lakh users in 2010 to over 10 crore in 2024, the growth is nothing short of incredible. Demonetization acted as a major turning point, pushing the platform into every corner of the country.

Vijay Shekhar Sharma’s story is proof that dreams don’t need perfect English or a rich background—just courage and belief. He broke through language barriers, survived financial struggles, and built one of India’s most trusted tech brands. Today, he represents the face of India’s digital future.

At Bada Business, we believe in such stories of courage and transformation. We proudly support small businesses and new entrepreneurs, because together, we can make the Indian economy stronger.

 

Categories
business Business Case Studies Business Courses Business Startup Ideas Education IPO Motivation & Mind Control MSME Powerful Personalities Process & Business Expansion Sales share market Startup Strategy

From a Small Town Boy to the Billionaire Founder of OYO Rooms

Ritesh Agarwal is one of the youngest and most successful entrepreneurs in India. He is the founder of OYO Rooms, a global hospitality company that changed the way people stay while traveling. He started his business journey at the age of 19 and built a billion-dollar company. His story is full of passion, hard work, and belief in his dream.

Early Life and Family

Ritesh Agarwal was born on 16th November 1993 in a small town called Bissamcuttack in Odisha. He belonged to a middle-class family and grew up in a simple environment. From a young age, he was very interested in technology and business. He loved to explore, read books, and understand how things work. After finishing school, he moved to Delhi for college. He got admission into the Indian School of Business and Finance, but he soon realized that he wanted to start something on his own. So, he dropped out and decided to follow his dream of building a business.

Early Struggles

Ritesh always wanted to do something different. When he was just 18 years old, he started traveling across India on a very small budget. He stayed in many cheap hotels and faced many problems like dirty rooms, poor service, and no proper facilities. These problems gave him an idea. He thought—why not create a company that helps people find better budget hotels?

With this idea, he launched a startup called Oravel Stays. It was similar to Airbnb and helped people book affordable homestays online. But after some time, he realized that just listing hotels online was not enough. The real problem was the bad quality of hotels. So, he changed his business model and started working on something bigger.

Start of OYO

In 2013, Ritesh launched OYO Rooms, which means “On Your Own.” His goal was to help budget hotels improve their quality and service. He partnered with small hotel owners, trained their staff, improved their rooms, and gave them technology and branding support. In return, these hotels became part of the OYO network, and customers could book them online easily.

The special thing about OYO was that it offered clean and reliable rooms at low prices. Customers started trusting the brand. Slowly, more hotel owners joined OYO, and the company began to grow.

First Big Success

OYO received its first investment from VentureNursery and later from Lightspeed Venture Partners. But the biggest success came when SoftBank invested in OYO. After that, OYO started growing very fast. In 2015, OYO had more than 10,000 rooms in over 100 cities in India.

Then, the company started expanding into other countries like China, Malaysia, and Nepal. By 2018, OYO’s value became more than 1 billion dollars, and it became one of the fastest-growing startups in India. In 2019, OYO entered the US and Europe and added thousands of new hotels around the world.

Challenges and Failures

Like every successful entrepreneur, Ritesh also faced many challenges. In 2020, during the COVID-19 pandemic, the hotel industry was badly affected. Travel stopped and bookings were cancelled. OYO faced big financial losses and had to lay off many employees. People started questioning the company’s future.

There were also legal problems in some countries because of different business rules. As the company grew fast, managing everything became difficult. But Ritesh never gave up. He kept working hard and made changes in the company to bring it back on track.

OYO’s Present and Future

Today, OYO is running in more than 80 countries with over 100,000 hotels and homestays on its platform. The company is using new technologies and business ideas to give better service to its customers.

Some of the latest innovations by OYO include OYO Wizard, which is a loyalty program that gives special deals to repeat customers. OYO has also started OYO Workspaces for office needs and OYO Townhouse for premium budget stays.

                        OYO’s Growth (2015–2024) 

This graph clearly shows how OYO Rooms grew rapidly from 2015 to 2024. From just 1,000 hotels in 2015, OYO expanded to over 100,000 hotels worldwide by 2024. It’s a strong example of what consistent vision and hard work can achieve.

The story of Ritesh Agarwal proves that anyone can achieve big dreams with passion, courage, and never giving up. He started from a small town with limited resources, but he believed in his idea and worked day and night to build it. Even during hard times like the pandemic, he stayed strong and continued improving his company.

At Bada Business, we also believe in supporting such hardworking entrepreneurs. We proudly support small companies and new startups, because we believe they are the future of India. Our goal is to make the Indian economy stronger by helping more people like Ritesh succeed.

 

Categories
Process & Business Expansion Strategy

2020 Entrepreneur Trends For Business Expansion

As an entrepreneur, one has to be ready to adapt to the changes happening in the business world. The faster you adopt the change, you will able to establish your brand. As per your thought process, the idea you had must be great only due to the rapid changes the idea can get submerged or can come out as flying colours.

These changes can be bases on the political landscape, economy, technology, and social changes that can boost or kill your idea. As an entrepreneur, one needs know-how competitive the business industry is. In this case, to stay ahead, one needs to be updated with the latest trends. These trends can be in terms of technology, work culture, or operations.

Therefore, by keeping this in mind, mentioning a few trends that as an entrepreneur can help you to grow. These trends will help you, team, or business in the coming years and beyond.

Build Your Business as Part of The Economy

As a business owner, you should always remember how you are giving inputs in the country’s economy. You must understand the circular economy, a business model in which you benefit the business society and the environment.

When you are the owner of a new start-up, it will be easy for you to follow this model as in the later phase, it can be difficult to incorporate the model. Once you follow this model, then it can help you to achieve a great advantage over the competition.

Work on Global Path

When you plan your business, always plan to work on a global basis. Once you start thinking about the global growth, don’t think only about your product or services, but also when you create a team, make sure it has diversification in terms of education, nationality, gender, and experience. It will help you to become innovative and built a strong foundation for growth.

For reaching your destination, you need to start taking steps towards it. So, if you dream of catering to a global market, then, you need to plan this from day one, and it should reflect on your action and planning.

Innovation Is The Secret to Growth

As a business owner, one needs to keep working on a new opportunity for growth and expansion. Innovation is your best friend in this case as it will help you to create a better product or service but also help you tell to sell it to the right target market.

To have an advantage over the competition, you need to make innovation a priority, as it is the best chance to remain in the industry and help you to have the business grow.

Use Of Technology For Operations

You can play safe and smart by using the right technology. Tools that save time helps you to accomplish the goals with fewer resources only. These technologies will help you to streamline work, correct use of resources, and have better results.

These steps help you to grow your business and bring more focus to the team working better in the right direction.

As an entrepreneur, we understand you have many tasks to finish, but keeping yourself updated with these trends is important for you and your business plus your team. To expand your business and stay in the competition, you need to focus on the right things and at the right time

Categories
business business loan Business motivation Business Startup Ideas msme loan Private Equity Funding Process & Business Expansion Sales Small Business Consulting Firms Startup

What is Sales in Business? | Sales Ka Matlab Aur Importance

Sales means selling a product or service to a customer in exchange for money. When a company or an individual offers their product or service to a customer and receives money in return, it is called Sales.

➕ Simple Formula:

Sales = Product/Service + Buyer + Exchange of Money

Why is Sales Important?

  • 💰 Main source of income for any business
  • 📈 Helps in profit growth
  • 👥 Expands customer base and market reach
  • 🔄 Maintains healthy cash flow
  • 📊 Best indicator of business performance

Types of Sales

  1. Direct Sales:
    When a company or salesperson sells a product directly to the customer.
    Examples: Door-to-door sales, In-store sales, Personal selling.
  2. Indirect Sales:
    Sales through dealers, distributors, agents, or third-party platforms.
    Examples: Retailers, Franchise outlets.
  3. Online Sales:
    One of the fastest-growing sales models today via e-commerce platforms like Amazon, Flipkart, company websites, or social media channels.
  4. B2B Sales (Business to Business):
    When a business sells its product or service to another business.
  5. B2C Sales (Business to Customer):
    When a business sells directly to the end customer.

Difference Between Sales and Marketing

Marketing Sales
Attracts potential customers Converts customers into buyers
Focuses on awareness and branding Focuses on revenue and conversions
Long-term strategy Short-term, target-based strategy

👉 Marketing brings the customer in; Sales closes the deal.

How to Improve Sales – Effective Techniques

✅ Understand customer needs
✅ Build strong relationships
✅ Have deep product knowledge
✅ Practice effective communication skills
✅ Use CRM (Customer Relationship Management) tools
✅ Apply a proper Sales Funnel Strategy

How to Build a Career in Sales?

Today, there is a high demand for roles such as Sales Executives, Business Development Managers, Digital Sales Experts, etc. If you have strong communication skills, sales can be a high-growth career path.

Skills Needed for a Sales Career:

  • Communication
  • Negotiation
  • Customer Handling
  • CRM Software Knowledge
  • Follow-up Techniques

Conclusion:

Sales is the heart of any business. No business can survive without it. Whether you’re running a small shop or a large company, having strong sales skills is essential. With the right strategy and understanding of your customers, you can boost your sales multiple times and drive your business toward success.

For More – News.BadaBusiness.com

Categories
Business Case Studies Business Startup Ideas News Private Equity Funding Process & Business Expansion Startup Strategy

Ather Energy IPO April 2025

Ather Energy Converts Preference Shares Into Equity: Poised for IPO in April 2025

 

Ather Energy, one of India’s leading electric vehicle (EV) startups, has recently made a strategic move by converting its preference shares into equity, a decision that is paving the way for the company’s Initial Public Offering (IPO), which is expected to launch in April 2025. This financial restructuring is part of Ather’s broader strategy to align its capital structure with public market standards, making the upcoming IPO a highly anticipated event for investors in the electric vehicle market.

What Does Converting Preference Shares Into Equity Mean?

In corporate finance, preference shares are typically issued to early investors or venture capital firms, offering them certain advantages like priority in dividend payouts and claims during liquidation. By converting these preference shares into common equity, Ather Energy is simplifying its capital structure and positioning itself to attract more institutional investors and retail investors as part of its IPO launch. This move also ensures that the company is fully aligned with public market expectations before it lists on the stock exchange.

This conversion to equity is an essential step as Ather Energy prepares for its public offering, making its financial reporting more transparent and appealing to potential investors interested in the rapidly growing electric vehicle sector.

Ather’s Growing Position in the EV Market

Founded in 2013 by IIT graduates Tarun Mehta and Swapnil Jain, Ather Energy is at the forefront of India’s electric mobility revolution. With its flagship products like the Ather 450X and the Ather 450 Plus, the company has quickly captured significant market share in India’s competitive electric two-wheeler market. Known for its innovative technology and premium design, Ather’s scooters are equipped with smart features, long battery range, and fast charging capabilities that appeal to modern consumers.

The company has also been focused on expanding its EV charging network across India, aiming to make it easier for customers to adopt electric vehicles and reduce range anxiety. As a result, Ather Energy has become a key player in India’s sustainable transportation landscape, attracting significant funding from investors like Hero MotoCorp and Accel.

Why the IPO?

The decision to go public through an IPO is a pivotal move for Ather Energy, which intends to raise substantial capital for scaling its manufacturing operations, accelerating R&D for next-generation electric vehicles, and expanding its sales and service network across India. By listing on the stock market, Ather Energy aims to enhance its brand visibility and position itself as a leader in India’s electric vehicle industry. The IPO is expected to be a major event in the Indian EV market, attracting both green investors and those looking to capitalize on the long-term growth potential of the clean energy sector.

Additionally, the funds raised will help Ather Energy explore international expansion opportunities, particularly in regions with growing demand for electric mobility, such as Europe and Southeast Asia. The capital could also help the company diversify its product portfolio to include new electric scooters and even electric cars, expanding its reach in the electric mobility market.

Investor Interest and Market Outlook

With the Indian electric vehicle market expected to grow at a rapid pace in the coming years, Ather Energy’s IPO is likely to generate significant investor interest. The Indian government’s push toward sustainable transportation, coupled with stricter emission regulations, is driving the shift toward electric mobility. As a result, companies like Ather Energy are poised for growth in the green economy, with a growing customer base looking for clean, affordable, and efficient electric vehicles.

Analysts predict that Ather Energy’s post-IPO valuation could see substantial growth, particularly if the company continues to innovate with connected vehicle technology, battery solutions, and charging infrastructure. Investors will be watching closely to see how Ather can compete with other electric vehicle startups and established players in the market, such as Ola Electric, Bajaj Auto, and TVS Motor Company.

Challenges Ahead for Ather Energy

Despite its strong position, Ather Energy faces several challenges as it scales. While the EV industry in India is growing, it still faces hurdles such as limited charging infrastructure, range anxiety, and high upfront costs for consumers. Furthermore, as more automotive giants and startups enter the electric vehicle space, Ather will need to differentiate itself through customer-centric innovation and by expanding its after-sales service offerings.

The company will also need to navigate regulatory challenges as governments around the world begin to implement more stringent regulations on electric vehicle standards and battery safety. Addressing these challenges will be key to Ather’s success post-IPO.

Conclusion

Ather Energy’s decision to convert preference shares into equity is a key step as it prepares for its IPO in April 2025. With the IPO, Ather Energy is positioning itself as a leader in the electric vehicle market, looking to raise funds for expansion and capitalize on the growing demand for electric mobility in India and abroad. Investors will be closely monitoring the company’s progress and strategies in the coming months to see how it will maintain its competitive edge in a rapidly evolving market.

As the company moves towards becoming a publicly traded entity, Ather Energy’s performance will be seen as a bellwether for the future of the electric vehicle industry and the shift toward sustainable transportation.

Categories
Process & Business Expansion

Use These 5 Ways To Build Your Business On Instagram

Use These 5 Ways To Build Your Business On Instagram
Use These 5 Ways To Build Your Business On Instagram

Creating a social media presence for your brand is essential in the modern digital era. You may sell your goods or services more widely and reach a worldwide audience with the help of social media platforms. Instagram is among the most widely used social media platforms today, with over 2 billion active users. This makes it a great advertising tool for addressing the general public and attracting potential clients from all over the world.

Young people under the age of 35 make up about 71% of Instagram users. Businesses may simply sell their products by collecting interesting information and creating attractive images based on current trends. Today, every company can use Instagram to expand their business and build a complete brand. Here are five ways to help you launch and develop your business on Instagram:

Instagram Stories are Important

Instagram postings are great but are insufficient to promote your company on this platform while maintaining audience engagement. Instagram stories are becoming more and more popular since they enable users to maintain stronger relationships with the brands and friends they follow. Instagram stories make users monitor their profiles more frequently since they expire after 24 hours and generate a sense of urgency. The person is encouraged to remain at the forefront of the page by using Instagram stories.

Instagram stories may be used to update your audience on company news, such as impending sales, promotions, or the introduction of fresh lines or features.

Hashtags Help You

Utilizing hashtags on Instagram enables you to expand your audience and achieve organic reach. To locate your profile and post on Instagram, users frequently use hashtags and other search terms related to relevant businesses. Use a variety of tags on your postings and consider using the comment box to prevent having overloaded captions. You may find suitable hashtags based on the phrases you select by using digital sources for hashtag generation, which can help increase your Instagram interactions.

Keep an eye on the Followers Count

Growing your followers is one of the best things you can do to raise the authority of your presence on social media. More engaged and active followers will give the idea that your business is reliable and trustworthy, which will attract visitors to check out your material.

You can start increasing your follower count by following other regional businesses in your niche, charities, well-known people, and news sources. These will support your efforts to obtain feedback while expanding your network and increasing brand recognition in your community. To increase your followers, the popular suggestion is that you join any local groups that promote nearby establishments.

Work Together With Regional Brands and Businesses

You can integrate postings on Instagram with those from other companies thanks to its attributes. This is a straight forward but powerful method for raising brand awareness and promoting page growth. By tagging others or making use of the combined post option, you can work with other businesses, including your clients, vendors, and rivals. Utilizing each other’s followings, will guarantee a win-win scenario for both businesses and assist you in expanding your follower count as well.

Utilize Influencer Marketing

If you have sizable marketing expenses, we advise collaborating with regional leaders who have a sizable Instagram following in your sector. These customers or influencers might give feedback on your goods or services and motivate their followers to come into your business. This will enable you to reach new viewers and gain from word-of-mouth advertising. To prevent spending time or resources, conduct an in-depth analysis of the local influencers in your area and get in touch with individuals who are already engaged in your profession.

Your online presence, particularly on Instagram, can work well in the rapid expansion of your company. Reaching a worldwide audience and enhancing brand visibility are both possible with Instagram. Keep your Instagram followers interested by posting frequently by including the use of Instagram stories for any updates. You can generate leads and manage the sales of your business easily with regular use of this platform. To boost your sales to newer heights become part of the Super Sales Secret Webinar and learn some unique ways to do so. Visit to know more: https://www.badabusiness.com/webinar/ibc/weekly_event?ref_code=website27

Categories
Process & Business Expansion

3 Effective Tips For Entrepreneurs To Overcome Burnout

3 Effective Tips For Entrepreneurs To Overcome Burnout
3 Effective Tips For Entrepreneurs To Overcome Burnout

Summary: Whether you are passionate about the thing you are doing or not, there comes a moment when we all experience burnout.

Finding something that you love doing and are passionate about and turning it into a full-time career is not an easy task. Even if you end up choosing one and choose to spend your entire life pursuing it, it does not mean you will never experience burnout. Once the excitement and newness of the job paves way for the monotony and pressure to get the job done and achieve your targets, burnout begins to appear.

Burnout in careers is a real issue, especially in this world where the competition is rough and our society keeps pushing people on the go with minimal rest. Due to the constant frenzy of completing tasks, many people are feeling the effects of long-term burnout.

Dr. Vivek Bindra, founder, and CEO of Bada Business Pvt Ltd is also a world-renowned business coach and guides more than 500 corporates in India to keep their employees motivated by achieving work-life balance.

Here are three powerful tips that might appear simple on the surface, but are super-effective if practiced daily:

1. Money is Not the Master Key for Every Door

People today often are a part of a rat race because they have lost their sense of individuality. Their goals are influenced by others and they want to achieve what their peers are trying to achieve, which is more often than not- MONEY! However, contrary to what our society wants to make us believe, money doesn’t resolve all the issues in our lives. No doubt that it makes life more comfortable, but there is more to life than what we buy and own.

In a bid to make a certain amount of money to give your family a comfortable life, you may be sacrificing your time with them. Now, there is nothing wrong with wanting to work hard, but being an entrepreneur one must know that something is going to slip through the cracks, and sacrifices have to be made. The good news is that there are ways to be able to do both.

2. Create Boundaries

The doors of opportunities are not easy to find in our fast-paced society. For entrepreneurs who are on a constant lookout for opportunities to scale their business or people who want to climb corporate ladders in less time, it may be hard to say “no.” Hence, boundaries are necessary to achieve balance. If there is stress in your life, then you have created stress and not the business. If you have stress in your relationship, it is because of a lack of boundaries.

Life is more enjoyable when you learn to say “no” to the things that don’t excite you or help you achieve your innermost goals. You can also work with a business motivational speaker to learn how to create boundaries and focus on the things that matter the most.

3. Give Equal Importance to your Relationships

Many people start their journeys to make money and create wealth so that their families can lead comfortable lives. In their pursuit, they sacrifice their precious time with their family. Hence, while it is good to work hard towards achieving your goals in life, one should not take their family and friends for granted. Relationships are not binding chains. They are like rocket fuel. And to lead a balanced lifestyle, leaning on one another can help us grow.

These three tips might look simple, but definitely will leave a positive impact on your mental and physical well-being. So follow these tips and Dr. Vivek Bindra, who is the best motivational speaker in India.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about our course, visit: www.badabusiness.com

Categories
Process & Business Expansion

5 Amazing Tips For Entrepreneurs To Be More Productive!

5 Amazing Tips For Entrepreneurs To Be More Productive!
5 Amazing Tips For Entrepreneurs To Be More Productive!

Productivity is crucial for the success of any business! And from entrepreneurs to wantrepreneurs, solopreneurs to business owners, productivity is of utmost importance.

There are multiple times when people are busier than productive. And, it is essential to understand the difference between the two. And, if you are not making constant efforts to improve your productivity, it’s only a matter of time before all your business goals and aims will come crashing down. A great business mentor too can help you increase your productivity.

You can complete all your major tasks in less time if you maximize your efforts and minimize distractions. Here are 5 brilliant tips that will improve your productivity rapidly, as a busy entrepreneur:

1. Be More Accountable

Public accountability is something that can truly motivate us. Make a to-do list and set short-term goals, even if it means finishing your pending tasks for the day/week. Share your tasks and goals with a coworker, friend, or with your team. Working with a business coach will also help you to improve. Knowing that you will have to report back and be answerable for not meeting these goals will keep you motivated to perform better to see them through.

2. Find Out When You Are More Productive

Do you struggle with focusing on prioritizing tasks? Do you often fail to manage your time? If you found yourself nodding your head while reading the above two questions, then Time Block could be the solution.

A time block is nothing but small parts of your scheduled time throughout your day. You can decide the tasks you would like to complete according to their priority. Focus on a single task and ignore everything else. Focusing on a single task at a given point in time helps you to concentrate and perform better. It also ensures that you tick off all the important tasks for the day.

3. Eliminate Distractions

Easier said than done, we know, but try to reduce unnecessary distractions throughout the day that we perform unconsciously. You can also write ‘Day in your life off, which is a wonderful way to take note of where you are spending your maximum time.

All you have to do is write about your assigned task and your daily routine which you follow. This will give you an idea of where your maximum amount of time is getting spent. For instance, you can reduce social media browsing, or spend too much time on your phone.

4. Focus On One Task

We know that in today’s busy world, most people will suggest you handle multiple tasks in one go. However, what most people forget to mention is that it reduces efficiency & productivity. When you are being pulled in hundred different directions daily, it is really hard to give your best and deliver quality results. Jobs are often left open and incomplete, or they are full of human errors due to simple oversight.

This is why staying focused on one task until its completion ensures that it has 100% concentration and is done to the fullest potential.

5. Take As Many Tasks As You Can Handle

When you segregate your daily tasks and schedules, it is time to prioritize them wholeheartedly. Allocate your time to the most worthwhile tasks, which will help you to achieve your goals. This also means saying ‘No’ to new projects, new assignments, new clients, and new responsibilities.

Saying NO to non-essential tasks will help you to finalize the list and helps you to stay adhered to your to-do list.

Staying busy and occupied all the time can stifle your mind and block your creative juices from flowing.  Take time to distress your mind regularly as it will impact your effectiveness. And your mind and business will thank you.

Want to know how to deal with business challenges that come unannounced? The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com