Category: Process & Business Expansion

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Vijay Shekhar Sharma: The Hindi-Medium Boy Who Made India Digital

Vijay Shekhar Sharma is the founder of Paytm and the face of India’s digital revolution. His journey is not just about building a company, but about breaking all limits—of language, money, and fear—to teach India how to pay through mobile.

Early Life and Education

Vijay Shekhar Sharma was born on July 8, 1978, in a small village in Aligarh, Uttar Pradesh. His father was a school teacher and his mother a homemaker. He studied in a Hindi-medium government school, where even understanding English was difficult. But inside him, there was a fire to do something big.

When he joined Delhi College of Engineering (now DTU) for higher studies, English became his biggest challenge. He couldn’t understand lectures or textbooks properly. But instead of giving up, he started learning English by himself—reading newspapers, listening to songs, and practicing every day until he gained confidence.

First Startup and Early Struggles

During college, Vijay fell in love with technology. In 1997, he launched a company called XS Corps that built websites. Along with a few friends, he also created a content management system similar to what WordPress is today.

He didn’t have a laptop or money. He worked from cyber cafes, coding late into the night. There were times when he didn’t even have enough money for food, but he never complained. He had a dream and believed in it with all his heart.

Start of Paytm

In 2000, Vijay started One97 Communications, which later became the parent company of Paytm. It offered value-added mobile services like caller tunes and alerts. But the real revolution came in 2010 when he launched Paytm—short for “Pay Through Mobile.”

At first, Paytm was only for mobile recharges and bill payments. But Vijay had a bigger dream—he wanted people to use mobile for everything, from buying tea to booking flight tickets. So he launched the Paytm Wallet, and soon, shops, autos, and businesses across India started accepting Paytm.

The Rise to Success

Paytm’s biggest growth came in 2016 during demonetization. With cash suddenly out of reach, India turned to digital payments—and Paytm was ready. In that one year, millions of new users joined Paytm and the company’s value grew rapidly.

In 2017, Paytm launched its own bank—Paytm Payments Bank. It then added services like Paytm Mall and Paytm Money. In 2021, the company went public with India’s largest IPO.

Challenges and Criticism

As the company grew, so did the problems. The IPO did not perform well in the stock market, and the company had to face financial losses and declining user trust.

Vijay also faced personal attacks and was even seen crying during a press conference. But he didn’t give up. He revised his strategies, strengthened his team, and worked hard to keep Paytmon top.

Paytm’s Present and Future

Today, Paytm is not just a wallet. It is a full digital ecosystem that offers payments, banking, investment, shopping, and more—all on one app. Vijay’s dream is to make India truly cashless, and Paytm is playing a big part in that journey.

                             Paytm’s Growth (2010–2024)

This graph clearly shows how Paytm’s user base grew rapidly between 2010 and 2024. From just 50 lakh users in 2010 to over 10 crore in 2024, the growth is nothing short of incredible. Demonetization acted as a major turning point, pushing the platform into every corner of the country.

Vijay Shekhar Sharma’s story is proof that dreams don’t need perfect English or a rich background—just courage and belief. He broke through language barriers, survived financial struggles, and built one of India’s most trusted tech brands. Today, he represents the face of India’s digital future.

At Bada Business, we believe in such stories of courage and transformation. We proudly support small businesses and new entrepreneurs, because together, we can make the Indian economy stronger.

 

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From a Small Town Boy to the Billionaire Founder of OYO Rooms

Ritesh Agarwal is one of the youngest and most successful entrepreneurs in India. He is the founder of OYO Rooms, a global hospitality company that changed the way people stay while traveling. He started his business journey at the age of 19 and built a billion-dollar company. His story is full of passion, hard work, and belief in his dream.

Early Life and Family

Ritesh Agarwal was born on 16th November 1993 in a small town called Bissamcuttack in Odisha. He belonged to a middle-class family and grew up in a simple environment. From a young age, he was very interested in technology and business. He loved to explore, read books, and understand how things work. After finishing school, he moved to Delhi for college. He got admission into the Indian School of Business and Finance, but he soon realized that he wanted to start something on his own. So, he dropped out and decided to follow his dream of building a business.

Early Struggles

Ritesh always wanted to do something different. When he was just 18 years old, he started traveling across India on a very small budget. He stayed in many cheap hotels and faced many problems like dirty rooms, poor service, and no proper facilities. These problems gave him an idea. He thought—why not create a company that helps people find better budget hotels?

With this idea, he launched a startup called Oravel Stays. It was similar to Airbnb and helped people book affordable homestays online. But after some time, he realized that just listing hotels online was not enough. The real problem was the bad quality of hotels. So, he changed his business model and started working on something bigger.

Start of OYO

In 2013, Ritesh launched OYO Rooms, which means “On Your Own.” His goal was to help budget hotels improve their quality and service. He partnered with small hotel owners, trained their staff, improved their rooms, and gave them technology and branding support. In return, these hotels became part of the OYO network, and customers could book them online easily.

The special thing about OYO was that it offered clean and reliable rooms at low prices. Customers started trusting the brand. Slowly, more hotel owners joined OYO, and the company began to grow.

First Big Success

OYO received its first investment from VentureNursery and later from Lightspeed Venture Partners. But the biggest success came when SoftBank invested in OYO. After that, OYO started growing very fast. In 2015, OYO had more than 10,000 rooms in over 100 cities in India.

Then, the company started expanding into other countries like China, Malaysia, and Nepal. By 2018, OYO’s value became more than 1 billion dollars, and it became one of the fastest-growing startups in India. In 2019, OYO entered the US and Europe and added thousands of new hotels around the world.

Challenges and Failures

Like every successful entrepreneur, Ritesh also faced many challenges. In 2020, during the COVID-19 pandemic, the hotel industry was badly affected. Travel stopped and bookings were cancelled. OYO faced big financial losses and had to lay off many employees. People started questioning the company’s future.

There were also legal problems in some countries because of different business rules. As the company grew fast, managing everything became difficult. But Ritesh never gave up. He kept working hard and made changes in the company to bring it back on track.

OYO’s Present and Future

Today, OYO is running in more than 80 countries with over 100,000 hotels and homestays on its platform. The company is using new technologies and business ideas to give better service to its customers.

Some of the latest innovations by OYO include OYO Wizard, which is a loyalty program that gives special deals to repeat customers. OYO has also started OYO Workspaces for office needs and OYO Townhouse for premium budget stays.

                        OYO’s Growth (2015–2024) 

This graph clearly shows how OYO Rooms grew rapidly from 2015 to 2024. From just 1,000 hotels in 2015, OYO expanded to over 100,000 hotels worldwide by 2024. It’s a strong example of what consistent vision and hard work can achieve.

The story of Ritesh Agarwal proves that anyone can achieve big dreams with passion, courage, and never giving up. He started from a small town with limited resources, but he believed in his idea and worked day and night to build it. Even during hard times like the pandemic, he stayed strong and continued improving his company.

At Bada Business, we also believe in supporting such hardworking entrepreneurs. We proudly support small companies and new startups, because we believe they are the future of India. Our goal is to make the Indian economy stronger by helping more people like Ritesh succeed.

 

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Process & Business Expansion Strategy

2020 Entrepreneur Trends For Business Expansion

As an entrepreneur, one has to be ready to adapt to the changes happening in the business world. The faster you adopt the change, you will able to establish your brand. As per your thought process, the idea you had must be great only due to the rapid changes the idea can get submerged or can come out as flying colours.

These changes can be bases on the political landscape, economy, technology, and social changes that can boost or kill your idea. As an entrepreneur, one needs know-how competitive the business industry is. In this case, to stay ahead, one needs to be updated with the latest trends. These trends can be in terms of technology, work culture, or operations.

Therefore, by keeping this in mind, mentioning a few trends that as an entrepreneur can help you to grow. These trends will help you, team, or business in the coming years and beyond.

Build Your Business as Part of The Economy

As a business owner, you should always remember how you are giving inputs in the country’s economy. You must understand the circular economy, a business model in which you benefit the business society and the environment.

When you are the owner of a new start-up, it will be easy for you to follow this model as in the later phase, it can be difficult to incorporate the model. Once you follow this model, then it can help you to achieve a great advantage over the competition.

Work on Global Path

When you plan your business, always plan to work on a global basis. Once you start thinking about the global growth, don’t think only about your product or services, but also when you create a team, make sure it has diversification in terms of education, nationality, gender, and experience. It will help you to become innovative and built a strong foundation for growth.

For reaching your destination, you need to start taking steps towards it. So, if you dream of catering to a global market, then, you need to plan this from day one, and it should reflect on your action and planning.

Innovation Is The Secret to Growth

As a business owner, one needs to keep working on a new opportunity for growth and expansion. Innovation is your best friend in this case as it will help you to create a better product or service but also help you tell to sell it to the right target market.

To have an advantage over the competition, you need to make innovation a priority, as it is the best chance to remain in the industry and help you to have the business grow.

Use Of Technology For Operations

You can play safe and smart by using the right technology. Tools that save time helps you to accomplish the goals with fewer resources only. These technologies will help you to streamline work, correct use of resources, and have better results.

These steps help you to grow your business and bring more focus to the team working better in the right direction.

As an entrepreneur, we understand you have many tasks to finish, but keeping yourself updated with these trends is important for you and your business plus your team. To expand your business and stay in the competition, you need to focus on the right things and at the right time

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What is Sales in Business? | Sales Ka Matlab Aur Importance

Sales means selling a product or service to a customer in exchange for money. When a company or an individual offers their product or service to a customer and receives money in return, it is called Sales.

➕ Simple Formula:

Sales = Product/Service + Buyer + Exchange of Money

Why is Sales Important?

  • 💰 Main source of income for any business
  • 📈 Helps in profit growth
  • 👥 Expands customer base and market reach
  • 🔄 Maintains healthy cash flow
  • 📊 Best indicator of business performance

Types of Sales

  1. Direct Sales:
    When a company or salesperson sells a product directly to the customer.
    Examples: Door-to-door sales, In-store sales, Personal selling.
  2. Indirect Sales:
    Sales through dealers, distributors, agents, or third-party platforms.
    Examples: Retailers, Franchise outlets.
  3. Online Sales:
    One of the fastest-growing sales models today via e-commerce platforms like Amazon, Flipkart, company websites, or social media channels.
  4. B2B Sales (Business to Business):
    When a business sells its product or service to another business.
  5. B2C Sales (Business to Customer):
    When a business sells directly to the end customer.

Difference Between Sales and Marketing

Marketing Sales
Attracts potential customers Converts customers into buyers
Focuses on awareness and branding Focuses on revenue and conversions
Long-term strategy Short-term, target-based strategy

👉 Marketing brings the customer in; Sales closes the deal.

How to Improve Sales – Effective Techniques

✅ Understand customer needs
✅ Build strong relationships
✅ Have deep product knowledge
✅ Practice effective communication skills
✅ Use CRM (Customer Relationship Management) tools
✅ Apply a proper Sales Funnel Strategy

How to Build a Career in Sales?

Today, there is a high demand for roles such as Sales Executives, Business Development Managers, Digital Sales Experts, etc. If you have strong communication skills, sales can be a high-growth career path.

Skills Needed for a Sales Career:

  • Communication
  • Negotiation
  • Customer Handling
  • CRM Software Knowledge
  • Follow-up Techniques

Conclusion:

Sales is the heart of any business. No business can survive without it. Whether you’re running a small shop or a large company, having strong sales skills is essential. With the right strategy and understanding of your customers, you can boost your sales multiple times and drive your business toward success.

For More – News.BadaBusiness.com

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Ather Energy IPO April 2025

Ather Energy Converts Preference Shares Into Equity: Poised for IPO in April 2025

 

Ather Energy, one of India’s leading electric vehicle (EV) startups, has recently made a strategic move by converting its preference shares into equity, a decision that is paving the way for the company’s Initial Public Offering (IPO), which is expected to launch in April 2025. This financial restructuring is part of Ather’s broader strategy to align its capital structure with public market standards, making the upcoming IPO a highly anticipated event for investors in the electric vehicle market.

What Does Converting Preference Shares Into Equity Mean?

In corporate finance, preference shares are typically issued to early investors or venture capital firms, offering them certain advantages like priority in dividend payouts and claims during liquidation. By converting these preference shares into common equity, Ather Energy is simplifying its capital structure and positioning itself to attract more institutional investors and retail investors as part of its IPO launch. This move also ensures that the company is fully aligned with public market expectations before it lists on the stock exchange.

This conversion to equity is an essential step as Ather Energy prepares for its public offering, making its financial reporting more transparent and appealing to potential investors interested in the rapidly growing electric vehicle sector.

Ather’s Growing Position in the EV Market

Founded in 2013 by IIT graduates Tarun Mehta and Swapnil Jain, Ather Energy is at the forefront of India’s electric mobility revolution. With its flagship products like the Ather 450X and the Ather 450 Plus, the company has quickly captured significant market share in India’s competitive electric two-wheeler market. Known for its innovative technology and premium design, Ather’s scooters are equipped with smart features, long battery range, and fast charging capabilities that appeal to modern consumers.

The company has also been focused on expanding its EV charging network across India, aiming to make it easier for customers to adopt electric vehicles and reduce range anxiety. As a result, Ather Energy has become a key player in India’s sustainable transportation landscape, attracting significant funding from investors like Hero MotoCorp and Accel.

Why the IPO?

The decision to go public through an IPO is a pivotal move for Ather Energy, which intends to raise substantial capital for scaling its manufacturing operations, accelerating R&D for next-generation electric vehicles, and expanding its sales and service network across India. By listing on the stock market, Ather Energy aims to enhance its brand visibility and position itself as a leader in India’s electric vehicle industry. The IPO is expected to be a major event in the Indian EV market, attracting both green investors and those looking to capitalize on the long-term growth potential of the clean energy sector.

Additionally, the funds raised will help Ather Energy explore international expansion opportunities, particularly in regions with growing demand for electric mobility, such as Europe and Southeast Asia. The capital could also help the company diversify its product portfolio to include new electric scooters and even electric cars, expanding its reach in the electric mobility market.

Investor Interest and Market Outlook

With the Indian electric vehicle market expected to grow at a rapid pace in the coming years, Ather Energy’s IPO is likely to generate significant investor interest. The Indian government’s push toward sustainable transportation, coupled with stricter emission regulations, is driving the shift toward electric mobility. As a result, companies like Ather Energy are poised for growth in the green economy, with a growing customer base looking for clean, affordable, and efficient electric vehicles.

Analysts predict that Ather Energy’s post-IPO valuation could see substantial growth, particularly if the company continues to innovate with connected vehicle technology, battery solutions, and charging infrastructure. Investors will be watching closely to see how Ather can compete with other electric vehicle startups and established players in the market, such as Ola Electric, Bajaj Auto, and TVS Motor Company.

Challenges Ahead for Ather Energy

Despite its strong position, Ather Energy faces several challenges as it scales. While the EV industry in India is growing, it still faces hurdles such as limited charging infrastructure, range anxiety, and high upfront costs for consumers. Furthermore, as more automotive giants and startups enter the electric vehicle space, Ather will need to differentiate itself through customer-centric innovation and by expanding its after-sales service offerings.

The company will also need to navigate regulatory challenges as governments around the world begin to implement more stringent regulations on electric vehicle standards and battery safety. Addressing these challenges will be key to Ather’s success post-IPO.

Conclusion

Ather Energy’s decision to convert preference shares into equity is a key step as it prepares for its IPO in April 2025. With the IPO, Ather Energy is positioning itself as a leader in the electric vehicle market, looking to raise funds for expansion and capitalize on the growing demand for electric mobility in India and abroad. Investors will be closely monitoring the company’s progress and strategies in the coming months to see how it will maintain its competitive edge in a rapidly evolving market.

As the company moves towards becoming a publicly traded entity, Ather Energy’s performance will be seen as a bellwether for the future of the electric vehicle industry and the shift toward sustainable transportation.

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Process & Business Expansion

Use These 5 Ways To Build Your Business On Instagram

Use These 5 Ways To Build Your Business On Instagram
Use These 5 Ways To Build Your Business On Instagram

Creating a social media presence for your brand is essential in the modern digital era. You may sell your goods or services more widely and reach a worldwide audience with the help of social media platforms. Instagram is among the most widely used social media platforms today, with over 2 billion active users. This makes it a great advertising tool for addressing the general public and attracting potential clients from all over the world.

Young people under the age of 35 make up about 71% of Instagram users. Businesses may simply sell their products by collecting interesting information and creating attractive images based on current trends. Today, every company can use Instagram to expand their business and build a complete brand. Here are five ways to help you launch and develop your business on Instagram:

Instagram Stories are Important

Instagram postings are great but are insufficient to promote your company on this platform while maintaining audience engagement. Instagram stories are becoming more and more popular since they enable users to maintain stronger relationships with the brands and friends they follow. Instagram stories make users monitor their profiles more frequently since they expire after 24 hours and generate a sense of urgency. The person is encouraged to remain at the forefront of the page by using Instagram stories.

Instagram stories may be used to update your audience on company news, such as impending sales, promotions, or the introduction of fresh lines or features.

Hashtags Help You

Utilizing hashtags on Instagram enables you to expand your audience and achieve organic reach. To locate your profile and post on Instagram, users frequently use hashtags and other search terms related to relevant businesses. Use a variety of tags on your postings and consider using the comment box to prevent having overloaded captions. You may find suitable hashtags based on the phrases you select by using digital sources for hashtag generation, which can help increase your Instagram interactions.

Keep an eye on the Followers Count

Growing your followers is one of the best things you can do to raise the authority of your presence on social media. More engaged and active followers will give the idea that your business is reliable and trustworthy, which will attract visitors to check out your material.

You can start increasing your follower count by following other regional businesses in your niche, charities, well-known people, and news sources. These will support your efforts to obtain feedback while expanding your network and increasing brand recognition in your community. To increase your followers, the popular suggestion is that you join any local groups that promote nearby establishments.

Work Together With Regional Brands and Businesses

You can integrate postings on Instagram with those from other companies thanks to its attributes. This is a straight forward but powerful method for raising brand awareness and promoting page growth. By tagging others or making use of the combined post option, you can work with other businesses, including your clients, vendors, and rivals. Utilizing each other’s followings, will guarantee a win-win scenario for both businesses and assist you in expanding your follower count as well.

Utilize Influencer Marketing

If you have sizable marketing expenses, we advise collaborating with regional leaders who have a sizable Instagram following in your sector. These customers or influencers might give feedback on your goods or services and motivate their followers to come into your business. This will enable you to reach new viewers and gain from word-of-mouth advertising. To prevent spending time or resources, conduct an in-depth analysis of the local influencers in your area and get in touch with individuals who are already engaged in your profession.

Your online presence, particularly on Instagram, can work well in the rapid expansion of your company. Reaching a worldwide audience and enhancing brand visibility are both possible with Instagram. Keep your Instagram followers interested by posting frequently by including the use of Instagram stories for any updates. You can generate leads and manage the sales of your business easily with regular use of this platform. To boost your sales to newer heights become part of the Super Sales Secret Webinar and learn some unique ways to do so. Visit to know more: https://www.badabusiness.com/webinar/ibc/weekly_event?ref_code=website27

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3 Effective Tips For Entrepreneurs To Overcome Burnout

3 Effective Tips For Entrepreneurs To Overcome Burnout
3 Effective Tips For Entrepreneurs To Overcome Burnout

Summary: Whether you are passionate about the thing you are doing or not, there comes a moment when we all experience burnout.

Finding something that you love doing and are passionate about and turning it into a full-time career is not an easy task. Even if you end up choosing one and choose to spend your entire life pursuing it, it does not mean you will never experience burnout. Once the excitement and newness of the job paves way for the monotony and pressure to get the job done and achieve your targets, burnout begins to appear.

Burnout in careers is a real issue, especially in this world where the competition is rough and our society keeps pushing people on the go with minimal rest. Due to the constant frenzy of completing tasks, many people are feeling the effects of long-term burnout.

Dr. Vivek Bindra, founder, and CEO of Bada Business Pvt Ltd is also a world-renowned business coach and guides more than 500 corporates in India to keep their employees motivated by achieving work-life balance.

Here are three powerful tips that might appear simple on the surface, but are super-effective if practiced daily:

1. Money is Not the Master Key for Every Door

People today often are a part of a rat race because they have lost their sense of individuality. Their goals are influenced by others and they want to achieve what their peers are trying to achieve, which is more often than not- MONEY! However, contrary to what our society wants to make us believe, money doesn’t resolve all the issues in our lives. No doubt that it makes life more comfortable, but there is more to life than what we buy and own.

In a bid to make a certain amount of money to give your family a comfortable life, you may be sacrificing your time with them. Now, there is nothing wrong with wanting to work hard, but being an entrepreneur one must know that something is going to slip through the cracks, and sacrifices have to be made. The good news is that there are ways to be able to do both.

2. Create Boundaries

The doors of opportunities are not easy to find in our fast-paced society. For entrepreneurs who are on a constant lookout for opportunities to scale their business or people who want to climb corporate ladders in less time, it may be hard to say “no.” Hence, boundaries are necessary to achieve balance. If there is stress in your life, then you have created stress and not the business. If you have stress in your relationship, it is because of a lack of boundaries.

Life is more enjoyable when you learn to say “no” to the things that don’t excite you or help you achieve your innermost goals. You can also work with a business motivational speaker to learn how to create boundaries and focus on the things that matter the most.

3. Give Equal Importance to your Relationships

Many people start their journeys to make money and create wealth so that their families can lead comfortable lives. In their pursuit, they sacrifice their precious time with their family. Hence, while it is good to work hard towards achieving your goals in life, one should not take their family and friends for granted. Relationships are not binding chains. They are like rocket fuel. And to lead a balanced lifestyle, leaning on one another can help us grow.

These three tips might look simple, but definitely will leave a positive impact on your mental and physical well-being. So follow these tips and Dr. Vivek Bindra, who is the best motivational speaker in India.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about our course, visit: www.badabusiness.com

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5 Amazing Tips For Entrepreneurs To Be More Productive!

5 Amazing Tips For Entrepreneurs To Be More Productive!
5 Amazing Tips For Entrepreneurs To Be More Productive!

Productivity is crucial for the success of any business! And from entrepreneurs to wantrepreneurs, solopreneurs to business owners, productivity is of utmost importance.

There are multiple times when people are busier than productive. And, it is essential to understand the difference between the two. And, if you are not making constant efforts to improve your productivity, it’s only a matter of time before all your business goals and aims will come crashing down. A great business mentor too can help you increase your productivity.

You can complete all your major tasks in less time if you maximize your efforts and minimize distractions. Here are 5 brilliant tips that will improve your productivity rapidly, as a busy entrepreneur:

1. Be More Accountable

Public accountability is something that can truly motivate us. Make a to-do list and set short-term goals, even if it means finishing your pending tasks for the day/week. Share your tasks and goals with a coworker, friend, or with your team. Working with a business coach will also help you to improve. Knowing that you will have to report back and be answerable for not meeting these goals will keep you motivated to perform better to see them through.

2. Find Out When You Are More Productive

Do you struggle with focusing on prioritizing tasks? Do you often fail to manage your time? If you found yourself nodding your head while reading the above two questions, then Time Block could be the solution.

A time block is nothing but small parts of your scheduled time throughout your day. You can decide the tasks you would like to complete according to their priority. Focus on a single task and ignore everything else. Focusing on a single task at a given point in time helps you to concentrate and perform better. It also ensures that you tick off all the important tasks for the day.

3. Eliminate Distractions

Easier said than done, we know, but try to reduce unnecessary distractions throughout the day that we perform unconsciously. You can also write ‘Day in your life off, which is a wonderful way to take note of where you are spending your maximum time.

All you have to do is write about your assigned task and your daily routine which you follow. This will give you an idea of where your maximum amount of time is getting spent. For instance, you can reduce social media browsing, or spend too much time on your phone.

4. Focus On One Task

We know that in today’s busy world, most people will suggest you handle multiple tasks in one go. However, what most people forget to mention is that it reduces efficiency & productivity. When you are being pulled in hundred different directions daily, it is really hard to give your best and deliver quality results. Jobs are often left open and incomplete, or they are full of human errors due to simple oversight.

This is why staying focused on one task until its completion ensures that it has 100% concentration and is done to the fullest potential.

5. Take As Many Tasks As You Can Handle

When you segregate your daily tasks and schedules, it is time to prioritize them wholeheartedly. Allocate your time to the most worthwhile tasks, which will help you to achieve your goals. This also means saying ‘No’ to new projects, new assignments, new clients, and new responsibilities.

Saying NO to non-essential tasks will help you to finalize the list and helps you to stay adhered to your to-do list.

Staying busy and occupied all the time can stifle your mind and block your creative juices from flowing.  Take time to distress your mind regularly as it will impact your effectiveness. And your mind and business will thank you.

Want to know how to deal with business challenges that come unannounced? The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

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6 Effective Ways To Measure Your Business Performance

6 Effective Ways To Measure Your Business Performance
6 Effective Ways To Measure Your Business Performance

Summary: How do you know whether your business is performing as expected or if you are on track to achieve your goals?

Business is unpredictable! This is why measuring its output and evaluating the effectiveness of your strategies is very critical for its growth. However, despite you having all your business objectives outlined and your strategies to achieve them in place, will you know that you are on the right path? Also, how do you know whether your business is performing as expected or if you’re on track to achieve your goals?

Being an entrepreneur it is vital to know what works for your business, and what does not. Be it small, middle, or large, every company has its share of success and failure. So it is essential to constantly keep a finger on your business performance to stay ahead of your competitors.

According to a Gartner report, “organizations that use predictive business performance metrics can increase their profitability by 20%.”

Here are six crucial indicators that will tell you all you need to know about your business’s progress:

1. Net Profit

Net profit is the amount that remains after deducting a company’s expenses, taxes, and interest payments over a given time. It is one of the most reliable parameters when it comes to analyzing financial status. When evaluating your business performance, the net profit should be converted into a percentage of revenue- the net profit margin. Businesses must stay ahead of the profit margin in their industry to remain competitive. Anything below the margin means your business is in poor financial status. If you find it difficult to evaluate your business performance, you can hire a business coach too!

2. Customer Satisfaction

Another important way to measure the business performance of your small business is customer satisfaction. Happy customers can impact other metrics directly. Customers can help you improve your business performance. If your customers are satisfied with your products or services, then your business is making progress.

But how do you measure customer satisfaction? You can do that through various surveys, reviews, and honest feedback from your customers. If your business is at a very early stage, you can start developing a client list with an email address to track customers. This way you can keep a count on your new customers and build a strong relationship with your clients.

3. Employee Retention Rate

A good employee retention rate indicates a business with a healthy work culture and with processes in place for success. A poor employee retention rate is a glaring sign that the company is wasting its resources on hiring, training, and absorbing new employees. This will prevent a company from utilizing its resources to drive growth.

4. Set Up a Break-even Point

Setting up a break-even point or a target can help you evaluate the business performance of your small enterprise. The set target is the number you need to achieve in a given period (monthly or quarterly) for the company to cover its expenses to sustain. It is important to reach the break-even point, even if your business is not making a profit.

5. Sales Indicators

The volume and frequency of sales can provide everything you need to measure business performance. You can segregate the sales data into new customers, sales to existing customers, how much profit a particular product or service is making, or any other categories that might prove vital for the business. Keeping track of these numbers can provide invaluable insights into your business performance.

6. Analyze your Goals

While evaluating your business performance, it is also essential to assess your expectations. Many people disregard their happiness when it comes to evaluating business performance. But try to consider your perception when measuring your business performance. It always helps!

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about the course, click here: https://www.badabusiness.com

Categories
Process & Business Expansion

5 Management Tips That Will Make Entrepreneurs Highly Productive!

5 Management Tips That Will Make Entrepreneurs Highly Productive!
5 Management Tips That Will Make Entrepreneurs Highly Productive!

Entrepreneurship is a state of mind that demands many personal and professional traits. Scaling a business is an intellectual exercise that involves networking, planning, research, marketing, sales, business strategy, and several related activities.

As a result, entrepreneurs have to juggle multiple tasks like attending events, meeting investors, taking care of business operations, hopping on calls and being extra careful with every decision for their business endeavor. All this can lead to a critical state of burnout- a situation of complete mental and physical exhaustion.

Experienced freelancers, business coaches, entrepreneurs, and successful business owners manage to finish their tasks on time because of their perfect time management skills. Time management techniques and strategies help them to prioritize their important tasks on a daily basis.

Time management is a process of organizing; planning and strategically controlling the time you spend on specific tasks. When done effectively, it enables you to get more work done in less time.

Here are the top 5 time management tips for entrepreneurs to increase their peak performance and productivity:

1. Find Your Golden Time

Are you an early bird, a night owl, or somewhere in between? Do you know during what time of the day you feel you are most productive? Time management is not just about managing 24 hours a day. It is also about understanding how and when you function best. You can schedule your most important tasks according to your productive window of time and set up your day in harmony.

2. Use Covey Time Management Matrix

Created by the author of The Seven Habits of Highly Effective People- Steven Covey, this time management model is quite effective and used by many business coaches across the world. This model is based on four simple quadrants:

  1.   Urgent and important tasks
  2.   Not urgent, but important tasks
  3.   Urgent but no important tasks
  4.   Not urgent and not important tasks

Divide all your tasks into the above-mentioned four quadrants. Manage things in quadrant one first, followed by the second, third, and so on. Prioritizing your tasks this way can be extremely helpful if you are juggling multiple things at the same time. You can also watch some of the best time management techniques, right here:

3. Plan Your Days or Weeks in Advance

Planning out your days for the week ahead is a brilliant way to organize your time efficiently. You can keep a diary or use a calendar app and write down the tasks with high priority. You can start with tasks that have upcoming deadlines, followed by less urgent tasks. Also, don’t forget to squeeze in your breaks and buffers to keep you focused and refreshed.

4. Focus on One Thing!

If there is one myth that needs to be busted across the globe, it has to be the concept of MULTITASKING. Yes! A human brain can only handle doing one thing at a time. So, if you try to do more than one thing, you will end up constantly switching your focus and taking even more time to complete both tasks.

Hence, focus your attention on one task at a time and stay on course till you finish it. Once it is finished you can move on to the next task.

5. Remove Distractions

Many times we start doing one task and our phone beeps! Instead of ignoring it, most of us check the screen and then forget about the task that we were doing. Even if a deadline is looming, we would try hard to finish one task, but it just does not happen.

So the first step that you should take towards managing your time efficiently is to remove distractions. Figure out what distracts you the most. Is it employees chattering around you or the notifications coming on your phone? Once you find out your triggers, you can take action to eradicate them.

From turning your internet off to putting your phone on airplane mode, chances are that you already know how to help yourself drown out background noise to focus on only what is important.

Also, don`t forget to take a rest even when you have countless things to do. It is very easy to let your business take over your entire life, but you also need to take care of yourself. If you let your physical and mental health slide, you won’t be able to perform your best.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about these courses, visit: www.badabusiness.com