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Top E-Commerce Strategies for 2025 to Grow Your Online Business

India’s E-Commerce Sector has become competitive, local and tech-enabled. Multinational giants like Amazon and Flipkart already have a strong hold on the market and government-sponsored ONDC has also emerged as a new revolution. Small businesses, innovation-based Startups and work-from-home entrepreneurs are now wondering which platform will be better for them.

They question, which will give them more profits, charge less and reach customers faster. In this blog, we will compare Amazon, Flipkart and ONDC and try to understand what the e-commerce strategy should be in the year 2025.

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E-Commerce vs Reselling vs Wholesale – Which One is Right for You?

 DIFFERENCE BETWEEN AMAZON, FLIPKART AND ONDC

  1.  PRESENCE AT VARIOUS PLATFORMS

In today’s digital age, it is not wise to rely on only one e-commerce platform. Businesses should make their presence felt on every major platform.

  1.    In Amazon, you can streamline storage and distribution through services like FBA and Seller Flex.
  2.  Flipkart’s Plus program can provide additional benefits to customers, which help in increasing loyalty.
  3. Sellers on ONDC can list their products through multiple partner apps at the same time.
  1. UNDERSTANDING OF MARKET

Each platform has its own reach, but it is important to adopt a different approach to reach local customers. 

  1.  Amazon’s Local Seller Program helps target customers from nearby areas.
  2.  Flipkart Samarth program connects small town and regional sellers to the mainstream.
  3.   ONDC enables reaching the local market without high advertising costs.

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  1.     INVESTMENT FEE STRUCTURE

Knowing and managing the fees charged by the platform is crucial to maintaining profitability in the business.

  1.       It is wise to include high-margin products in the FBA model on Amazon, even if it incurs a commission of 8-25%.
  2.       Costs can be reduced by prioritizing low-fee categories like books and apparel on Flipkart.
  3.       ONDC is an ideal platform for small sellers as the commission is either very low or non-existent.
  1. ANALYSIS

Knowing which product is performing better in which location and on which platform is important for growth.

  1.       Amazon’s Brand Analytics Tool helps sellers understand sales trends.
  2.       Product performance, complaints and customer preferences can be understood through Flipkart Seller Hub.
  3.       Apps like Paytm under ONDC use the data to give appropriate advice to the seller.

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  1.       USE OF SOCIAL MEDIA

Social media has become a powerful weapon in the modern era of marketing.

  1.       On Amazon, Amazon Live and promotions in collaboration with social media influencers increase customer engagement.
  2.       On Flipkart, showcasing products through videos can build trust among customers.
  3.       ONDC does not have social media integration, so sellers there have to rely on strategies like WhatsApp, Google Business and SEO.

STRATEGY FOR EACH PLATFORM

  1. AMAZON

If you are selling high-end products like laptops, home appliances, branded apparel or exportable items, Amazon is the perfect platform for you. The FBA model offers faster delivery and access to Prime customers. However, competition on Amazon is very high, so investing in promotions is essential to increase the visibility of products. Getting 5-star reviews from customers, strong service and attractive descriptions can increase sales exponentially.

  1.  FLIPKART

Selling cheap fashion products, local items and household goods on Flipkart can be more profitable. If your brand sells quality products at a reasonable price, then Flipkart is the best option for you. Participating in sale events here can increase sales manifold. Customers prefer Flipkart Assured sellers, so timely delivery, low returns and maintaining good customer service are important.

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  1.  ONDC

ONDC is specifically for sellers who cannot afford the fees or complexities of larger platforms. This platform is no less than a boon for grocery stores, household product sellers, handicraft manufacturers and small industries.

Sellers can open their shop through any partner app associated with ONDC. Delivery can either be done by themselves or tie up with local courier services. Measures like WhatsApp Business, Google My Business and product listings in local languages prove to be effective in connecting customers on ONDC.

IMPORTANT STRATEGY FOR 2025

  • BE PRESENT EVERYWHERE 

A smart seller does not rely on just one platform. He expands his reach through combinations like Amazon, Flipkart and ONDC. This makes it possible to deliver products to a variety of customers.

  • MAKE LOCAL CUSTOMERS YOUR TARGET AUDIENCE

 The biggest advantage of ONDC is that you can reach customers in your area without any advertising cost. This is especially useful for businesses that want to make their shop digital. 

  • PLAN YOUR INVESTMENT 

Many sellers adopt the strategy of selling high-margin products on low-fee platforms to increase their profit margins. This also reduces their operating costs and increases their profits. 

  • EFFECTIVE USE OF DATA

 If a seller understands which product is being liked more on which platform, he can decide the stock and price accordingly. Making business decisions based on data is the key to success. 

  •  INCREASE THE USE OF SOCIAL MEDIA 

Nowadays customers first see the product on social media. So use platforms like WhatsApp, Instagram and YouTube to create awareness and then drive customers to platforms like ONDC, Amazon or Flipkart.

CONCLUSION

E-commerce is no longer the domain of big brands or companies. Government-backed platforms like ONDC have given small traders, artisans and home entrepreneurs an opportunity to make their mark in the digital world.

If you sell high-quality products, take advantage of the reach of platforms like Amazon. If you are running a business on a budget, Flipkart could be the right choice. And if you are new, want to reach local customers and want independence, ONDC could be the revolutionary platform for you.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas E-Commerce Finance IPO Leadership Building Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

E-Commerce vs Reselling vs Wholesale – Which One is Right for You? 

In today’s digital age, starting your own business has never been easier. Whether you’re a student, a homemaker, or someone looking to leave the 9 5 hustle, you’ve probably heard terms like e-commerce, reselling, and wholesale. But what do they actually mean? And which one is best for you? Let’s break it all down so you can choose the path that suits your goals, resources, and lifestyle. 

E-COMMERCE 

E-commerce is the practice of selling products online, either through your own website or platforms like Amazon, Flipkart, or Shopsy. You can sell your own products or source them from suppliers. It has many advantages like having full control over branding and customer experience, enjoying high profit margins with right marketing and the power to build a long term loyal customer base.

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In e-commerce you have the opportunity to automate business operations. Requiring upfront investments, involving customer service, returns and logistics and learning digital marketing tools and strategies are some of the cons of e-commerce. It is best for entrepreneurs with a vision for brand building, persons who can spend money, time and efforts and people looking for long term business growth.

 RESELLING

 Reselling means selling products manufactured or stocked by someone else, usually via platforms like Meesho, Shop101, or GlowRoad. You don’t hold stock or worry about packaging and delivery, these are handled by the app. In reselling, one doesn’t need to invest money on inventory. It is easy to start with just a smartphone. It is perfect for part time with zero risk if done properly.

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In this business, one needs to understand that there is a very low profit margin per product, one doesn’t have control over shipping and quality and it is hard to build a personal brand and loyal customer base. It is best suited for students, homemakers, or beginners. It is a good stepping stone for anyone looking for side hustle without investments and people who want to test the waters before going big.

WHOLESALE

Wholesale means buying products in bulk directly from manufacturers and selling them in bulk to retailers, shopkeepers, or other resellers. It’s a business-to-business (B2B) model that requires capital, space, and contacts. Here, high volume sales mean bigger profit per transaction. One involved in this business doesn’t need to deal with individual customers. This is great for repeat bulk orders if you offer quality.

This requires a lot of investments, has the risk of unsold stock if demand drops, needs proper storage, delivery logistics and connections in the market to find buyers. This is best for traders, distributors, or those with experience in supply chain. People who already have warehouse space and capital get the advantage and people interested in B2B business rather than retail should go for it.

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CONCLUSION

In the world of online business, there are many paths to success but choosing the right one depends on your resources, skills, and vision. If you’re just starting out and want a risk-free entry, reselling is a great way to learn and earn.

If you’re ready to invest time, money, and energy into building a brand of your own, e-commerce offers long-term potential. And if you already have market connections and capital, wholesale can bring you big profits through bulk trading.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Startup

5 Low Investment Startup Business Ideas To Start In 2022

5 Low Investment Startup Business Ideas To Start In 2022
5 Low Investment Startup Business Ideas To Start In 2022

For many people, a job of nine to five brings satisfaction with the salary at the end of the month. But many people want to startup something of their own. Some people want to start their own business but in the absence of a good business plan or because of lack of capital, they give up on their dream business.

For such entrepreneurs, this article of ours today is going to be very helpful. In this article we are going to tell you 5 low-investment business ideas that are profitable:

1) Catering Business

There is an old saying that the way to reach a person’s heart is through his stomach. If you have amazing culinary skills and can cook delicious food, then your skill will be the reason for starting your business. There is always a demand for good quality food. The catering business is considered to be one of the best startup business plans because it is not a seasonal business. Also, the business of catering is a low investment business. Start this business with low investment and generate revenue.

2) Travel Agency Business

Holidays are special not only for tourists but also for travel agencies to earn profits in business. Travel agencies work to provide good facilities from travel tickets to hotel booking for the tourists. People often think of traveling somewhere twice a month and travel agencies do the work to make this idea successful. This business is not a low investment business but it can be started with a low budget through the right strategies.

You can start a travel agency by tying up with a big agency. By joining a big agency, you also get work experience and also get the trust of tourists. You can start this business by choosing any good travel agency and joining them.

3) Retail Business

Retail business is a good example of the Best Startup Business Plan for small businessmen. Before starting this business, you have to decide what kind of product you want to sell in retail. From cosmetics to clothes to home decor products to FMCG products, you can start this business by choosing the products. Retail business can be started with less investment and can also be started with more investment.

Your retail business will get the support of e-commerce sites and you can increase your sales easily by delivering your products to remote customers.

However, start your research in this field before starting your business. Collect information through research products that are high in demand in your city or state and manufacturing is done in another city or state. Information gathered can help you make an informed decision and to create a good business plan.

4) Event Management

If you have a creative mindset then the event management business can prove to be the most perfect business for you. You can start this business with a low investment. All you have to do is come out with good strategies. In the event management business, you have to find the right vendor, who can provide you with the right services at a reasonable price. Event planning also requires your management skills and a good team.

5) Consulting Business

Your mentoring ability can provide a good business opportunity for you. If you have a good understanding and hold on to any subject, then consulting business is the best business for you. This is a good business to be included in the list of best small businesses to start with low investment. You can start your own consulting business with a minimum budget. Small businessmen can try their hand at these low-cost businesses to start their own business.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, click here: www.badabusiness.com

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E-Commerce

E-commerce Giant Amazon Launches Intellectual Property Accelerator Program in India!

E-commerce Giant Amazon Launches Intellectual Property Accelerator Program in India
E-commerce Giant Amazon Launches Intellectual Property Accelerator Program in India

E-commerce giant Amazon on Sunday, July 4 launched the Intellectual Property (IP) Accelerator programme in India, offering sellers, who are also brand owners, easy access to services from trusted intellectual property experts and law firms.

Businesses may choose to engage with these IP law firms to help secure trademarks, protect their brands and tackle infringement, on Amazon.in and Amazon websites globally.

Mary Beth Westmoreland, vice-president, technology, brand protection at Amazon, said “we are excited to offer the advantages of this programme to our Indian businesses. Our Intellectual Property Accelerator Program enables businesses to protect their intellectual property, which in turn helps to ensure an authentic shopping experience for everyone.”

Westmoreland also added that the IP Accelerator programme is already available in the US, Europe and Canada. IP Accelerator was launched in the US in 2019, and has since then expanded to Europe, Japan, Canada, Mexico, and now India.

The process of obtaining a trademark registration with the Intellectual Property India, Trademarks Registry (IN TMR) can run up to as long as 18-24 months.

The IP Accelerator programme will help brand owners and seller navigate this process by connecting businesses with trusted IP law firms that are subject matter experts in this field with experience in drafting trademark and other IP registration applications. However, they may find it time-consuming and complex to go through the process on their own.

To date, six IP law firms Hasan and Singh, Lexorbis, Sujata Chaudhri IP Attorneys, Amitabha Sen & co, Remfry & Sagar, and H K Acharya & Company have signed up to be service providers as part of the IP Accelerator programme to support sellers on Amazon.in.

Businesses can engage with these firms to overcome common hurdles that could otherwise further delay the issuance of a registration.

The programme can be accessed by sellers on Amazon.in Service Provider Network (SPN), offering the benefit of availing the service at a single place.

Sellers do not incur any additional cost in accessing IP Accelerator firm listings on SPN and they can choose to engage with the law firms directly and independently for services of their choice at mutually agreed terms.

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MSME

Amazon India Helped 2.5 Firms in MSME Sector Go Digital

Online Business| Representational Image (Photo Credits: Pixabay)
Business| Representational Image (Photo Credits: Pixabay)

The e-commerce giant, Amazon India said that it has digitised 2.5 Million micro, small and medium enterprises in the country. The company had last year announced that it will invest $1 Billion to digitally enable 10 Million firms belonging to the MSME sector by 2025. The ongoing pandemic has also pushed several businesses to shift online, as per report, the number of sellers venturing online have increased by 50 per cent since the coronavirus outbreak and the subsequent lockdown.

Not only the MSMEs, the e-commerce platform is increasingly hosting several local shops. Amazon India has a ‘Local Shop Programme’ through which the company aims to brings neighbourhood kirana stores on it’s online marketplace. The programme is said to have gone up around 10 times in the past six months to exceed more than 50,000 offline sellers.

The Indian local and regional language option available on Amazon India’s website has also helped in the increase of sellers to enter the online marketplace. Around one third of the sellers have signed up in local languages mostly Hindi, Tamil, Kannada and Marathi, said Amazon India’s Global Senior Vice President and Country Head Amit Agarwal. MSMEs in Karnataka To Benefit As Amazon India Inks Pact With Karnataka Govt To Increase Their Exports on Global Selling Platform.

Amazon India has also enabled a cumulative exports of $3 Billion under its Global Selling programme. Over 70,000 businesses are currently a part of this initiative by the e-commerce giant. The firm has also created around 7,00,000 employment opportunities until last year and added 3,00,000 more jobs during the preceding year, generating a total of 1 Million job opportunities in the country. Amazon India & CII Sign MoU to Help MSMEs Adopt E-Commerce & Digitisation of Business.

Recently, the firm had inked an agreement with the Karnataka industries and commerce department to help MSMEs in the state in increasing their exports on its global selling platform. Under this Amazon will be able to train and onboard MSMEs across the state on its global selling platform for driving their exports to customers in 200 countries the world over. The e-commerce giant’s platform lowers entry barriers for firms in MSME sector to expand their business on a global level.

Categories
Technology

Indian Businesses Aim To Tap Consumers Directly in 2021 via Digital Platforms, Says Report

Bengaluru, January 7: As the economy limps back to normalcy, India’s focus will now be more on the digital side in terms of growing businesses. According to a new report, as the economy recovers from the lull caused by COVID-19 pandemic, businesses are preparing flexible models that operate in an online-offline mix. Moreover, the focus for digital platforms in India will be on selling directly to the consumers in 2021, the report said. “Small businesses in India are today evolving themselves as per the consumer and industry requirements”, it added.

According to the findings, entrepreneurs today understand the power of online presence and digital operations. “There has been a 3 times growth in unique businesses creating online stores,” the report mentioned. The payment gateway and ecommerce platform has on-boarded more than 2 lakh small businesses from tier II and tier III cities during the lockdown period. Akash Gehani COO & Co-founder, Instamojo, was quoted by IANS saying that small businesses are hungry for growth and much more resilient than we could’ve imagined. “Merchants have come to understand the diverse nature of consumers and that innovation is the key differentiator,” he said.

Instamojo had launched a report on the e-commerce outlook for 2021 which draws the experiences of more than a million small businesses across the country. Explaining how online presence has grown over the years, Gehani explained that small businesses owners are making necessary changes to their brands, to the way they operate, and also the way they deal with their customers online in order to survive in the growing e-commerce space. He said that more than 70 percent of these entrepreneurs had no prior online presence.

The report by IANS said that as a large number of businesses went online in 2020, they also recognised the importance of a wide social media presence. MojoVersity, Instamojo’s e-learning platform for entrepreneurs, saw a 9 times growth in enrolments and 11 times growth in the number of merchants getting digitally certified in 2020. The number of businesses updating their social media handles on their Instamojo online store went up an average of 30 percent (QoQ).

“As more entrepreneurs emerge from smaller towns and cities in India, accelerators and incubators are also expanding their services into markets to help nurture the upcoming businesses. Industry reports indicate that 40 percent of investors will come from Tier II and Tier III cities,” report added.

Categories
MSME

SMEs Shifted Towards Online Marketplace to Cope-Up with COVID-19 Pandemic, Says Report

SMEs adopted digital platforms to cope up with COVID-19| Representational Image (Photo Credits: Pixabay)
SMEs adopted digital platforms to cope up with COVID-19| Representational Image (Photo Credits: Pixabay)

Various businesses suffered huge losses this year owing to the COVID-19 outbreak and the consequent lockdown. All the economic activities, expect for essential items, came to a standstill. However, many businesses did find an alternate route to keep going – the online business platform. Firms increasingly took their businesses online and avoided the traditional physical marketplace. Small and Medium enterprises also entered the digital business spectrum. According to a survey report by CRISIL, smaller enterprises have shown a “big digital shift” to shore up sales in pandemic times. National Startup Awards 2021: DPIIT Invites Entries to Reward Outstanding Startups; Know Eligibility, Prize and How to Register Online at startupindia.gov.in.

The survey was undertaken in November with the aim to find out the level of change in digital activities and access of the small businesses owing to the COVID-19 pandemic. The survey concluded that, the adoption of digital sales channels among micro and small enterprises (MSEs) has increased significantly since the COVID-19 pandemic struck. According to the survey by CRISIL, around 60 per cent of the respondents adopting digital selling said it helped them weather the pandemic-induced stress, while the rest said it boosted sales. 5 Auspicious Dates in January 2021 to Kick-Start a Startup!

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“These respondents were also more positive about their near-term business situation compared with those that didn’t take the digital route,” said Bhushan Parekh, Director, CRISIL. “About 29 per cent of the MSEs surveyed were using digital sales channels such as online aggregators or market places, social media, and mobile marketing before the pandemic struck,” added Parekh.

“That number has shot up to 53 per cent among small enterprises and 47 per cent among micro enterprises as of November. Despite their limitations, micro enterprises are not very far from small enterprises in digital adoption. Also, many more are now saying they will take the digital route soon,” he said. “This underscores the fact that increasing digitalisation enlarges the footprint of MSEs, helping them tap newer markets and improving their access to credit,” said CRISIL’s director.

In the manufacturing industry, SMEs belonging to gems, jewellery and textile sector recorded the maximum improvement, as per the survey. Textile SMEs showed a massive jump of 38 percentage points in adoption of digital channels. Adoption in pharmaceuticals was unchanged at 29 per cent because of relatively higher offline demand during the COVID-19 pandemic.

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MSME

Amazon India & CII Sign MoU to Help MSMEs Adopt E-Commerce & Digitisation of Business

Amazon India and CII tie up to help MSMEs| Representational Image (Photo Credits: Facebook)
Amazon India and CII tie up to help MSMEs| Representational Image (Photo Credits: Facebook)

E-commerce giant Amazon India and the Confederation of Indian Industry on Thursday signed a Memorandum of understanding (MoU), following which they aim to bring benefits of digitisation of businesses to Micro Small and Medium Enterprises (MSMEs) in ten states across India. “As part of the MoU, Amazon.in and CII will conduct trainings, workshops and host masterclasses to enable MSMEs to sell online. Amazon and CII will work together to create a special exports module to simplify exports with e-commerce for lakhs of MSMEs across India,” Amazon.in said in a statement. Amazon India to Host 4th Edition of Small Business Day 2020 on December 12, to Support Startups to Sustain Their Business Growth.

Amazon also intends to work with the Ministry of MSMEs and enable MSMEs across the country to take their business online so as to ensure a wider customer base for them, not only in India but at a global level. As a part of this initiative, the CII and Amazon will publish regular reports on market analysis and conditions to help the MSMEs foresee any opportunity and be ready for threats. They will also publish insights for enterprises on promising categories, marketing, and branding of their products, logistics, MSME success stories and information on top performing products and services. IIT Kharagpur Develops Portable AI-Based Device to Enable Automatic Inspection of Goods in MSME Sector.

The Director General of CII, Chandrajit Banerjee, said that their initiative will help Indian MSMEs to reach customers at a global level. She added, “education about e-commerce and e-commerce exports will enable MSMEs to identify opportunities that help them access national and global customers.”  Adding, “We are excited about our partnership with Amazon that will help bring e-commerce closer to MSMEs and drive their digital transformation.”

Early this year, Amazon India had made three key announcements including digitising 10 Million MSMEs, enabling $10 Billion in e-commerce exports and creating 1 Million jobs, by 2025.”As we continue to work closely with the government on this important agenda, our collaboration with CII will help bring more and more MSMEs online, help them be part of the growing digital economy and create newer business opportunities for them,” said Amit Agarwal, Senior VP and Country Head, Amazon India.

Recently Nitin Gadkari the Union Minister for MSMEs had also talked about the importance of technology and digitisation of the sector. “In the next 5 years, technology and e-commerce will play a key role in enabling this growth and ensuring the success of millions of MSMEs in domestic as well as international markets. The combined efforts of government and the Industry will bring us closer to realizing the vision of an Aatmanirbhar Bharat,” he had said.

 

Categories
Strategy

Companies More ‘Reactive’ Than ‘Proactive’ on Cyber-Security Issues, Say Experts

Firms are more 'reactive' to cyber security than 'proactive'| Representational Image (Photo Credits: Pixabay)
Firms are more 'reactive' to cyber security than 'proactive'| Representational Image (Photo Credits: Pixabay)

The operations and functions of various business organisations have undergone drastic changes over past several months owing to the restrictions and limitations imposed due to the spread of COVID-19 pandemic at a global level. More and more businesses moved towards the online and digital sphere as countries worldwide started to put month-long lockdowns. Given massive presence of businesses in online spectrum, cyber security experts are of the view that several companies still need to be more proactive in terms of strengthening their systems against cyber attacks.Small and Medium Businesses Disclosing Data Breach ‘Quickly’ Incur 40% Less Financial Loss: Report

Experts however believe that with the coming in Data Privacy Bill, companies will be directly or indirectly forced to adopt better measures to make sure that their systems are better protected from the external attacks. It may also strength the entire online infrastructure and operational activities. Studies show that ever since General Data Protection Regulation (GDPR) was launched in Europe, more and more steps were undertaken by the companies to ensure data protection and cyber security. 5 Ways To Protect Your Business From Cybercrime.

Talking about the issue of cyber-security, Arpinder Singh, India & Emerging Markets Leader, EY Forensic & Integrity Services said, “I think some organisations have been proactive and some organisations have been reactive. Reactive means they have actually had an incident and then they have run around trying to fix it, I think some companies have been smart, when someone has been hit, they have analysed that loss and then thought of protecting themselves. But that’s a slow process in the pandemic. Everyone has tight budget.”

The companies are currently more reactive to the cyber-security issues rather than being proactive. According to the experts, any firm will not be willing to enhance its cyber-security until and unless an external force breaks into its system. Given the magnitude of e-commerce activities being done, owners should be careful about protecting their data. They also stress on the need of training the employees both in the government and private sectors on data security and protection.

Categories
E-Commerce

Flipkart Wholesale Launches Business-to-Business Platform for MSMEs and Kiranas

Flipkart. (Photo Credit: Twitter/@Flipkart)
Flipkart. (Photo Credit: Twitter/@Flipkart)

Bengaluru, September 3: E-commerce platform giant Flipkart has recently launched operations of its digital business-to-business marketplace, aiming to connect local manufacturers with retailers. With the launch of Flipkart Wholesale’s B2B platform, Flipkart aims to bring the entire wholesale marketplace at their fingertips.

Issuing a statement, Senior Vice President and Head of Flipkart Wholesale — Adarsh Menon — said, “With the strong capability within the group in B2B, we will focus on meeting the needs of kiranas and MSMEs by providing these small businesses a wide selection at significant value, powered by technology to make their lives easier.”

Adding more, he said, “Whether in grocery, general merchandise or fashion, these businesses will have one-stop access to an extensive selection of products with attractive schemes and incentives.” Menon stated that Flipkart Wholesale is currently available for fashion retailers, especially footwear and apparel, in Gurugram, Delhi and Bengaluru. However, Flipkart is planning to expand the platform to Mumbai as well.

Meanwhile, Head of Flipkart Wholesale stated that e-commerce is planning to the new platform to 20 more cities and in categories such as home and kitchen and grocery by December 2020. It is also aiming to rope in over 300 strategic partners and has over two lakh listings in two months.

Apart from this, the business-to-business (B2B) platform will enable the onboarding of 50 brands and over 250 local manufacturers in the coming days. Through this platform, kiranas, resellers and MSMEs will have access to the easy credit facility. The company statement said that platform, will provide a wide range of assured quality products, micro-market level B2B and B2C insights from the Flipkart ecosystem and an easy order tracking facility.