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Top Strategies to Attract Customers Using Referral Marketing and Mouth Publicity

In today’s digital era, no business can survive on the basis of advertisements alone. Customer trust and experience is the real capital. In such a situation, if a happy customer recommends your brand to his friends, it becomes a promotion.

This is called Referral Marketing and Mouth Publicity. Both these methods are not only less expensive, but also strengthen trust among customers. In this blog, we will learn in detail how new customers can be added through referral programs and mouth publicity can be turned into an effective marketing tool.

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HOW TO MAKE CUSTOMERS FROM REFERRAL?

1) What is a referral program? 

A referral program is a type of marketing technique in which you give incentives (such as discounts, gifts, cashback, etc.) to your existing customers so that they promote your business to others. For example, if you tell a friend about our product and he buys it, you will get a gift voucher of ₹ 100 and your friend will get a 10% discount on the first purchase.

2) How to start a referral program?

  1. Decide the reward for referrals. You can give people cashback, discounts, free products or services, loyalty points or reward coins. 
  2. Create a referral code or link that you can distribute to every customer. This will help you find out who referred whom.
  3. Create a referral tracking system. In this, you keep a system in the website or app so that the customer can see how many people he referred to and how many rewards he got.
  4. Promote your referral program. You can inform people about your program through Instagram, Facebook, WhatsApp, and email. 
  5. While doing all this, keep in mind that you clearly state the terms and conditions of the referral.

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How to Build a Successful Brand in Small Towns

3) How to make the referral successful?

After running a referral program, it also has to be made successful.

  1. You should keep attractive and immediate rewards. 
  2. You can also set a time limit like “Refer within 7 days and get instant reward”.
  3. Make it easy to share the referral through the app or website, this will make people ready to share.

HOW TO TURN THE WORD OF MOUTH PUBLICITY INTO BUSINESS ?

1) Make your service or product so good that people recommend it themselves. When you work honestly and give the customer a better experience than expected, the customers themselves tell others about your product. This will be beneficial for you.

2) Encourage customers to share. Ask customers to tag you on social media or tell their friends if they like the product.

3) Promote customer reviews. Share the reviews, photos, videos of customers who are happy with you on your profile, website or post.

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4) Create a combo of referral and word of mouth publicity. When a customer tells someone that he has received rewards, both benefit.

5) Make loyal customers brand ambassadors. Give a special role to those customers who shop repeatedly. Take feedback from them and give them new products first. This will help them more in promoting you.

6) Localize influencer marketing. Give free products to local or small creators and ask them to review it. This will create credible publicity, especially in smaller cities.

Conclusion

Referrals and word of mouth publicity are both marketing tools that are based on customer experience and engagement. If you have provided a good product or service to your customer, they automatically become publicans.

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All you need is a well-organized referral system and a little incentive to make the customer feel that his/her words and efforts are valued. This way, you can grow your business rapidly even without a large advertising budget.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Education Finance Legal Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

Top E-Commerce Strategies for 2025 to Grow Your Online Business

India’s E-Commerce Sector has become competitive, local and tech-enabled. Multinational giants like Amazon and Flipkart already have a strong hold on the market and government-sponsored ONDC has also emerged as a new revolution. Small businesses, innovation-based Startups and work-from-home entrepreneurs are now wondering which platform will be better for them.

They question, which will give them more profits, charge less and reach customers faster. In this blog, we will compare Amazon, Flipkart and ONDC and try to understand what the e-commerce strategy should be in the year 2025.

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 DIFFERENCE BETWEEN AMAZON, FLIPKART AND ONDC

  1.  PRESENCE AT VARIOUS PLATFORMS

In today’s digital age, it is not wise to rely on only one e-commerce platform. Businesses should make their presence felt on every major platform.

  1.    In Amazon, you can streamline storage and distribution through services like FBA and Seller Flex.
  2.  Flipkart’s Plus program can provide additional benefits to customers, which help in increasing loyalty.
  3. Sellers on ONDC can list their products through multiple partner apps at the same time.
  1. UNDERSTANDING OF MARKET

Each platform has its own reach, but it is important to adopt a different approach to reach local customers. 

  1.  Amazon’s Local Seller Program helps target customers from nearby areas.
  2.  Flipkart Samarth program connects small town and regional sellers to the mainstream.
  3.   ONDC enables reaching the local market without high advertising costs.

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  1.     INVESTMENT FEE STRUCTURE

Knowing and managing the fees charged by the platform is crucial to maintaining profitability in the business.

  1.       It is wise to include high-margin products in the FBA model on Amazon, even if it incurs a commission of 8-25%.
  2.       Costs can be reduced by prioritizing low-fee categories like books and apparel on Flipkart.
  3.       ONDC is an ideal platform for small sellers as the commission is either very low or non-existent.
  1. ANALYSIS

Knowing which product is performing better in which location and on which platform is important for growth.

  1.       Amazon’s Brand Analytics Tool helps sellers understand sales trends.
  2.       Product performance, complaints and customer preferences can be understood through Flipkart Seller Hub.
  3.       Apps like Paytm under ONDC use the data to give appropriate advice to the seller.

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  1.       USE OF SOCIAL MEDIA

Social media has become a powerful weapon in the modern era of marketing.

  1.       On Amazon, Amazon Live and promotions in collaboration with social media influencers increase customer engagement.
  2.       On Flipkart, showcasing products through videos can build trust among customers.
  3.       ONDC does not have social media integration, so sellers there have to rely on strategies like WhatsApp, Google Business and SEO.

STRATEGY FOR EACH PLATFORM

  1. AMAZON

If you are selling high-end products like laptops, home appliances, branded apparel or exportable items, Amazon is the perfect platform for you. The FBA model offers faster delivery and access to Prime customers. However, competition on Amazon is very high, so investing in promotions is essential to increase the visibility of products. Getting 5-star reviews from customers, strong service and attractive descriptions can increase sales exponentially.

  1.  FLIPKART

Selling cheap fashion products, local items and household goods on Flipkart can be more profitable. If your brand sells quality products at a reasonable price, then Flipkart is the best option for you. Participating in sale events here can increase sales manifold. Customers prefer Flipkart Assured sellers, so timely delivery, low returns and maintaining good customer service are important.

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  1.  ONDC

ONDC is specifically for sellers who cannot afford the fees or complexities of larger platforms. This platform is no less than a boon for grocery stores, household product sellers, handicraft manufacturers and small industries.

Sellers can open their shop through any partner app associated with ONDC. Delivery can either be done by themselves or tie up with local courier services. Measures like WhatsApp Business, Google My Business and product listings in local languages prove to be effective in connecting customers on ONDC.

IMPORTANT STRATEGY FOR 2025

  • BE PRESENT EVERYWHERE 

A smart seller does not rely on just one platform. He expands his reach through combinations like Amazon, Flipkart and ONDC. This makes it possible to deliver products to a variety of customers.

  • MAKE LOCAL CUSTOMERS YOUR TARGET AUDIENCE

 The biggest advantage of ONDC is that you can reach customers in your area without any advertising cost. This is especially useful for businesses that want to make their shop digital. 

  • PLAN YOUR INVESTMENT 

Many sellers adopt the strategy of selling high-margin products on low-fee platforms to increase their profit margins. This also reduces their operating costs and increases their profits. 

  • EFFECTIVE USE OF DATA

 If a seller understands which product is being liked more on which platform, he can decide the stock and price accordingly. Making business decisions based on data is the key to success. 

  •  INCREASE THE USE OF SOCIAL MEDIA 

Nowadays customers first see the product on social media. So use platforms like WhatsApp, Instagram and YouTube to create awareness and then drive customers to platforms like ONDC, Amazon or Flipkart.

CONCLUSION

E-commerce is no longer the domain of big brands or companies. Government-backed platforms like ONDC have given small traders, artisans and home entrepreneurs an opportunity to make their mark in the digital world.

If you sell high-quality products, take advantage of the reach of platforms like Amazon. If you are running a business on a budget, Flipkart could be the right choice. And if you are new, want to reach local customers and want independence, ONDC could be the revolutionary platform for you.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Education Finance Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

How to Build a Successful Coaching Business in India-2025

In today’s digital era, education is changing rapidly. The easy availability of the Internet and the advancement of technology have completely reshaped the ways of studying. Now education is not limited to just school, college or coaching centers.

If you have good knowledge in any subject, whether it is academic, skill based or related to health and fitness, then you can start a successful online coaching business from home. The most special thing about it is that it can be started at a low cost and you can reach thousands of students across the country. In this article, we will learn in detail how to start an online coaching business in India.

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  1.  NICHE AND TARGET AUDIENCE

The most important step while starting an online coaching business is to choose the right subject and target audience. After you have a good grasp on the subject, you must first decide what kind of students or people it will be useful for.

  1.       If you want to prepare for competitive exams like UPSC, SSC or banking, then your main focus will be on college graduates who are preparing for government jobs.
  2.       If you want to teach school subjects like Math, Science or English, then your audience will be students from class 6 to 12 who are preparing for board exams or other entrance exams.
  3.       If you want to teach health-related courses like yoga, fitness or dance, then your customers will be people who are health conscious, such as housewives, working professionals or elderly people who want to stay fit at home.
  4.       If you want to teach digital skills like SEO, graphic designing, digital marketing, then your audience will be college students and young professionals who want to get freelancing or better job opportunities through these skills.

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 In this way, every subject has its own specific target group. When you identify the right audience according to your subject, not only your coaching becomes more effective, but your entire strategy from marketing to content delivery becomes more clear and effective.

  1. CONTENT PLANNING

The success of your coaching business depends on how good and effective content you are able to provide to the students. The quality of the content is the foundation on which your brand stands. For this, you have to prepare some important things.

  1.       Prepare video lectures in which your voice is clear and the lighting is good so that the students can watch and listen carefully.
  2.       PDF notes and presentations should also be in clean and easy language so that there is no problem in reading.
  3.       Quizzes and assignments give students a chance to practice regularly, which strengthens their understanding.
  4.       Keep live Q&A or doubt sessions so that students feel connected with you and can share their problems openly.

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Some digital tools can help you in all these preparations. For example, with the help of Canva, you can design beautiful and professional notes or slides. You can use Zoom for video recording or live classes. At the same time, with tools like Google Docs and Slides, you can easily create and share online notes and assignments. All of these tools combine to make your content more professional and effective, allowing your online coaching business to grow.

  1.  PLATFORM

The most important decision when starting an online coaching business is choosing the right platform. It not only determines the reach of your content but also the experience students get.

  1.       If you want to conduct live classes, video conferencing tools like Zoom and Google Meet are great options as they allow you to connect with students directly and in real-time.
  2.  If you want to provide free information or promote yourself, YouTube is a great platform. Here you can upload demo videos, tips, shorts and class clips, which increases both your reach and recognition.
  3.  Instant messaging apps like Telegram and WhatsApp are also very useful as they allow you to share notes, send class updates and build a strong student community.
  4.  If you want to launch your course professionally, Indian platforms like Teachmint, Classplus and Graphy can help you a lot. They not only allow you to upload content but also set up your own mobile app, payment gateway and student management system.

So, choose the platform according to your goal and audience, only then your online coaching business will be sustainable and successful in the long run.

  1. WEBSITE AND APP

If you want to develop your online coaching business as a brand, then having your own website or mobile app is a must. The website gives your business a professional look, which increases the trust of students, as well as improves your ranking on Google with the help of SEO and strengthens your online presence. Through the website, you can sell your courses and charge direct fees from the payment gateway.

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  1. MARKETING

Marketing and promotion are very important to make your online coaching business successful, so that more and more people know about you and trust you.

  1.       You should put short demo videos on Instagram, Facebook and YouTube Reels that show your teaching style.
  2.       Conducting free webinars is a good way to connect and attract people.
  3.       Through WhatsApp Broadcast and Telegram Channels, you can easily send notes, updates and class information to students.
  4.       Sharing positive experiences i.e. testimonials of students who have already joined your class helps in building trust among new students.
  5.       Giving some content for free in the beginning is a smart way so that people can know you, trust your content and then move forward for paid courses.
  1. FEE STRUCTURE AND PAYMENT

Setting up the fee structure and payment gateway for your online coaching business is an important step, because this is where your earnings start.

  1.       While deciding the fees, it is important to first see what is the price of a course like yours in the market and how much you can charge according to your quality, experience and content value. Keeping too high fees can deter students and keeping it too low will not give you the right value for your hard work, so it is important to strike a balance.
  2.       To receive payments, you can use reliable tools like Razorpay, Paytm for Business, which provide facilities like online payment, UPI, card and net-banking. Payment can also be taken through QR codes like Google Pay or PhonePe.
  3.       If you want more students to join, you can also sell the course on EMI or Subscription Model, which makes payment easy and your earnings also remain regular.
  1. REGISTRATION AND LEGAL FORMALITIES

While starting an online coaching business, it is very important to take care of some necessary registrations and legal formalities, so that your work does not get caught in any legal trouble in the future.

  1.       You must have a PAN card and an active bank account so that you can receive payments and fulfil tax-related responsibilities.
  2.       If your annual income is more than ₹ 20 lakh, then it is mandatory for you to get GST registration.
  3.       Get its trademark registration done, so that no one else can misuse your name or logo, if you want to protect your brand for a long time.
  4.       Add Privacy Policy and Terms & Conditions on your website and apps, so that users get clear information about the rules of your platform and data protection.

All these formalities make your business professional and trustworthy.

  1. FEEDBACK AND REVIEWS

To continuously improve your online coaching business, it is very important to take feedback from students and work on it. For this, you can use Google Forms or Telegram Polls, so that students can easily give their opinions and suggestions. Strengthen the things they like and improve those that seem weak.

Keep adding new topics from time to time so that the content remains updated and useful for the students. Also, keep providing doubt solving sessions and regular updates so that students feel that you understand their needs and are connected with them. Such continuity and improvement makes your course even more successful.

 CONCLUSION

Online coaching business has become a great opportunity in today’s time, especially for those who want to do something new in the field of education and want to spread their knowledge to millions of people through technology. If you choose the right subject, create quality content, choose the appropriate platform, adopt digital marketing wisely and keep improving by taking feedback from students, then your coaching business can easily become a successful brand.

In India today, millions of people are learning through the Internet, so if you give sincere value and maintain engagement with students, then you can not only build a strong and sustainable online brand, but can also contribute to bringing positive change in society through education.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

How to Build a Successful Brand in Small Towns

In contemporary times, the public in small towns is more aware, digitally active and enthusiastic about brands. There are fewer competitors and more loyal customers than in big cities. Doing business here is a golden opportunity.

With the right strategy and customer engagement, you can transform your business from a shop to a well-known brand. In this blog, we will see how we can create a local brand in small towns without spending a lot of money.

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  1. UNDERSTAND THE LOCAL MARKET

Market research is the first step to building a brand. Through this, you know what people like and what they need, after which you can give them the same. You can do this through small surveys and conversations.

Ask people what they like, what they need, etc. Find out which other brands are there in the market like yours and what are their weaknesses. Understand the local lifestyle, culture, festivals, clothing and language. This will give your brand a sense of belonging and people will stay connected to it.

  1. ESTABLISH YOUR BRAND

The brand will shine only when it is unique and leaves an impression on people’s minds. Decide on your brand name, logo, tagline, design, colours etc. It is your responsibility to create and maintain your brand identity. If possible, keep your name or tagline in the local language and give it a local touch. Keep the logo such that it matches the product and is memorable. In tier 2 or 3 cities, simpler names work better.

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  1. MARKETING

Don’t spend too much money to promote your business. Start with zero budget ideas. Use WhatsApp Business. Create a profile in it and upload a catalog and send updates to your customers through a broadcast list, put daily offers on the status. Put your business on Google My Business.

This is necessary to appear on Google search. This will allow people to see your location, timings, reviews and photos. You can also post reels on Facebook and Instagram, especially in the local language. Add behind the scenes, making processes and customer testimonials to make the content attractive. Promote mouth publicity. Give rewards on referral to the customers who come. You can do publicity for free in these ways.

  1.   RELATIONS WITH CUSTOMERS

Stay connected with every customer who comes to your shop. Build a relationship with them so that they come to your shop every time. Make every customer feel like a VIP. Remember the customer’s name and ask them how they liked the previous product or service. Take customer feedback seriously.

Give them greetings, coupons or offers on festivals and birthdays. Adopt the idea of a loyalty card. If customers like your product and service, they will definitely come and tell their other friends, neighbors etc. about you.

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  1.  CREATE A GOOD PRODUCT

Your brand will work only if your product is strong. Do not compromise on the quality of the goods. Give delivery to people on time, show professionalism in bill and packing as well. If there is any problem, fix it happily. Promote your product more than your shop because people need the product, not the shop.

  1.  DIGITAL PAYMENT AND ORDER TRACKING

In today’s era, everyone uses the phone and makes online payments. You should also adopt the medium of digital payment for the convenience of the people. Give customers the option to pay through QR code. Keep the option of order tracking for customers. Make billing simple.

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 CONCLUSION

Building a brand in Tier 2 and Tier 3 cities is an easy but responsible journey. If you understand the mindset, preferences and language of the local people, maintain the quality of your products, and gain trust with small efforts, your brand will not only sell but will also make a permanent place in the hearts of the people.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Education Finance Motivational MSME msme loan News Sales Small Business Consulting Firms Startup Strategy

Top Government Schemes to Empower MSMEs in India

MSME means Micro, Small and Medium Enterprises. In simple terms, they are those small businesses which can be run without hefty investments and machines, but are still an important part of our county’s economy. The government has started many schemes which provide them financial aid, training and technical support etc. Let’s discuss these 5 government schemes.

 PRADHANMANTRI MUDRA YOJANA  (PMMY)

The government made this scheme in 2015 to help small businesses in getting easy and cheap loans without bank guarantee. It provides unsecured loans to small shopkeepers, artisans, manufacturers and women etc. It is suitable for startups as the interest rate is relatively low and there is minimum paperwork. It has 3 categories – Tarun, Kishore and Shishu. In the Shishu category, a loan of only ₹50,000 is available, while in the Kishor category, a loan of ₹50,000 to ₹5,00,000 is available. In the Tarun category, a loan of ₹5,00,000 to ₹10,00,000 is available. For this you can apply by visiting the nearest bank, NBFC or MFI. You can also apply online on the site www.mudra.org.in.

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CREDIT GUARANTEE FUND TRUST FOR SMALL AND MEDIUM ENTERPRISES

This scheme was created in 2000 for businesses that want to take loans without security. All new and existing businesses can apply for this. The application has to be submitted by visiting your nearest bank. In this, loans up to ₹ 2 crore will be available without security and the bank and NBFCs are protected from losses. This is very beneficial for starting a new business and expanding your business.

 PRADHANMANTRRI RROJGA SHRIJAN KARYAKRAM

To promote self-employment and reduce unemployment in urban and rural areas of the country, the government launched this scheme in 2008. Under this, any person above 18 years of age can take a loan to start his own business.

The general category will get 25% subsidy in rural areas and 15% in cities, while SC/ST/OBC/women/disabled will get 35% subsidy in rural areas and 25% in urban areas. For this, you can apply online on the website – www.kviconline.gov.in. You can also apply by visiting the District Industry Centre.

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 CHAMPIONS PORTAL

The government created this scheme in 2020 to solve the problems of MSMEs and help them become self-reliant. MSMEs who are struggling after Corona or want to expand their business can contact here. Many services are provided here like problem solving, information about government schemes, business guidance and marketing and technology support.

 MSME SAMRIDDHI YOJANA

This is not a scheme but an initiative. Under this, the government has helped the MSME sector to become digitally capable, self-reliant and competitive. Under this, the government has launched several sub-schemes and portals. Sampark Portal is an example of this, it is an employment portal.

Youth use it to find jobs and companies use it to provide jobs. It connects trained youth with MSMEs. Samadhan portal is the next example, it resolves the issues of pending payments. If an MSME is not getting the payment on time, it can contact here. Next comes the Sambandh Portal, it encourages public sector companies to procure from MSMEs. This increases the participation of MSMEs in government procurement.

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MSME Schemes by Modi Government for Entrepreneur Loans

 CONCLUSION

All these schemes created by the government help small businesses not only to grow but also to make them sustainable and competitive. With the help of these schemes any person can start his own business. He does not need any big amount. These schemes are participatory and beneficial in the initiative to become self-reliant.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

 

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Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy Technology

Smart Cyber Security Tips for Small Business Owners

Small businesses are doing everything they can to reach new heights. In this digital age, they are connecting to customers through websites and other modes. By doing this, they are making themselves prone to cyber attacks. Small businesses are actually the biggest targets of hackers as they are easy to breach. Juggling sales, marketing, customers, operations etc., puts security at the bottom of priority list, which is an invitation to attackers. Small businesses need to take a few measures in order to protect themselves. They need not be tech experts to protect their data; just a few simple steps can protect it. In this blog we will learn about those steps.

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  1. PASSWORDS –

 Make a strong password. Create a mix of capital letters, small letters, numbers and special characters. Change your passwords every 3 to 6 months. Weak passwords are easy to hack. Avoid using your name, phone number or 123456 etc. as your password. 

  1. TWO – FACTOR AUTHENTICATION – 

Two Factor Authentication does not let you login only using password, one has to enter OTP as well. This helps you protect your data as-  

  1. People without OTP cannot get access.
  2. You will be notified whenever someone logs in.

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4 Breach-Proof Ways to Protect your Company`s Sensitive Data against the Cyber-attack!

  1. BACKUP –

 Information like customer information, invoice, employees’ information etc. are crucial for your business. Always keep them saved at two places – 

  1. Cloud servers 
  2. External hard disks

           This allows access to data even if it is hacked as you have it saved somewhere else as        well. Backup your data every week or twice a week.

  1. ANTIVIRUS AND FIREWALL –

 Install antivirus and firewall on your devices. Antivirus prevents, detects, and removes malicious software like virus, worms and Trojans from computers. Firewalls act as barriers between trusted networks like a company’s internal networks and an untrusted network like the internet. 

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  • FISHING AND SPAM EMAILS – 

Don’t open emails from unknown sources. Emails asking for OTP, Bank Details etc. are spam and used for the purpose of fishing. These emails have spelling mistakes, wrong names, suspicious links etc.

  1. SOFTWARE UPDATE – 

Software gets risky over time. Old software don’t offer protection after a long time. You should update software for your computers, mobiles or websites. Updated software usually has new patches that protect your device.

  1. CYBER SECURITY TRAINING – 

 Cyber attacks usually happen due to negligence. Give your worker training about how to set passwords, identify spam emails etc. Tell them to use a safe USB. Conduct a training session every 3 months.

  1. SAFE WIFI NETWORK – 

Have a strong and difficult Wi-Fi password. Try to have a different Office Network and Guest Network. Either hide the SSID or set a new name and password. 

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  1. SAFETY OF MOBILE DEVICES – 

If you control your business from a mobile phone, then thoroughly ensure its safety. Put screen lock, fingerprint, app locks etc and install antivirus in your phones. Use software that would erase your phone’s data if lost. 

  1. LIMITED ACCESS TO EMPLOYEES – 

Don’t give access to everything to every employee. Give information of concerned work only. This would help in protecting the system as if by any chance a dangerous link is opened, the entire system isn’t hampered.

CONCLUSION

 Cyber Security is no longer a concern  of only big businesses but also of small businesses. Petty mistakes like weak passwords, a click on suspicious email etc., can put your business in danger. Using the methods above one can protect their data without any tech expert.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance IPO Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

10 WhatsApp Business Blunders That Can Cost You Customers

WhatsApp is no longer a chatting app, it has become a powerful sales and marketing tool. Many people are now using WhatsApp Business. Using the right strategies, one can get, boost in sales, many new customers and build a strong connection with the existing ones. In this blog, we will discuss mistakes that we should avoid on WhatsApp Business.

  1. NOT SEPARATING PERSONAL AND BUSINESS WHATSAPP 

Using the same number for personal and business use creates blunders. One should use WhatsApp Business with a different number. This makes you look professional and work related emails don’t get mixed up.

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How to use WhatsApp Catalog to sell products?

  • NEGLECTED BUSINESS PROFILE

People get uninterested if they do not find appropriate information. Fill your complete information like name, address, timings and emails etc. Update your profile regularly.

  • NOT MAKING CATALOG

WhatsApp provides the feature of catalog. It helps you post product’s name, photo, price, availability and other details. This makes the work of customers easy.

  1. NOT SETTING ‘AUTO-REPLIES’ OR ‘QUICK-REPLIES’ 

Not setting ‘auto-replies’ is a grave mistake. Customers would go away if they ain’t answered on time. Set up ‘Greeting Messages’ for welcoming the customers and ‘Quick- Replies’ for when you ain’t available. 

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  1. SPAMMING

Don’t send offers and pictures daily. Send useful and informative messages twice or thrice a week. Take permission before adding someone on broadcast. Always give the option for unsubscribing. 


  1. USING BROADCAST INAPPROPRIATELY 

Send messages to interested customers only. Texting people constantly without their permission would make them block you. Add personal touches to your messages.

  1. SENDING UNATTRACTIVE, CONFUSING AND LONG TEXTS

Do not send unstructured, long messages without greetings and highlights. Use short, to the point messages. Try to use emojis, bullets etc. to make it more appealing.

  1. LATE REPLIES TO CUSTOMER QUERIES

Don’t make customers wait for long. Reply within 24 hours. Check your WhatsApp regularly. Appoint a team to reply on time.

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  1. NEGLECTING CUSTOMER REVIEWS AND FEEDBACKS

Ask customers for reviews when they are satisfied. Ask about your service after sale or delivery. Post good reviews on Instagram story or WhatsApp status.

  1. NOT USING WHATSAPP STATUS 

WhatsApp status is a very good way to reach people. Post status everyday. It is a free marketing tool, so use it wisely.

CONCLUSION

WhatsApp is a free and convenient platform to grow your business. The mistakes above are very common, but can be rectified easily. You can make your WhatsApp Business strong, if you make a good profile, have clear communication and reply on time.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

Zero Budget Marketing Hacks: Use WhatsApp & SMS to Boost Sales Fast

Starting a business is a task. It takes a lot of effort and investment. Marketing the product & promoting the business is the key to growth. If you’re short on money or don’t want to invest a hefty amount on marketing, you should try Zero Budget Marketing. In this blog, we’ll tell you how you can promote your business using WhatsApp & SMS , and that too with little or no investment.

What is Zero Budget Marketing?

Zero Budget Marketing means promoting your business or product in little or no investment. It emphasizes the fact that you should use your personal network free tools and smart ways to reach as many people as you can. This is favorable for Small business owners, New startups, Entrepreneurs with limited budgets etc.

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Zero Budget Marketing Using WhatsApp

WhatsApp is a personal and direct communication tool. More that 50 crore people use it in India.

  1.     Use WhatsApp Business App –  This is a free way to promote your product and business. It has many features , one of which is Catalog. In the Catalog , you can add photos, prices, names, and details of the product. This gives the customer access to all the information at once. You can use the feature of “auto greetings ” and quick replies. This would send the new customer a welcome text like “Namaste welcome to ABC store ! How can we help you?”
  2.  Use WhatsApp broadcast List – Using broadcast list helps you send 256 people the same message without making a group. This saves time and energy. The only condition here is that everyone in the group must have your number saved in their phones.
  3. Do Branding using WhatsApp Status – WhatsApp status is one of the most prominently used features. People love to see other statuses and update them about their life through theirs. You can daily post pictures & links of your products. Use the status column to upload customer reviews, discount offers etc.

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  1. Make Groups on WhatsApp – You can add people in a large group to make a community and promote your business. Form groups of your loyal customers and update them daily about new products & discounts etc. Let them send messages so that their reviews can directly reach people. Remember to not send a lot of messages, as constant disturbance leads to them leaving the groups.
  2. Start a Referral Campaign – Referral means telling others about something in order to help the business. Start a campaign where your existing customers get rewards or discounts if someone comes to you through their referral. This would encourage them to promote your business.

 Zero Budget Marketing Using SMS.

SMS is the most effective way of marketing as everybody uses cell phones, if not smartphones, people tend to check SMS more often & this has 90% more chances of being read and not neglected.

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  1.     Frame An Appropriate Message – Keep the SMS Short, and action – oriented. Send clear and powerful messages. Do not send long paragraphs, as people don’t read them.
  2.     Put CTA in the message – Always give “Call-To-Action” in the message. This means adding phrases like -“call now”, “message on 911” etc. This would tell the customer what to do next.
  3.     Set Timings – Always remember to send messages from 10:00 am to 7:00 pm, as those are the timings people would look at your messages. Also keep in mind to send important texts at the right time, like sending messages of weekend sales just before the weekend, or the vacation offers just 2 to 3 days before vacation starts.
  4.     Add links in your manager – If you have your business website, add it in the SMS. Add the URL of your google form, if any. Use tools like bitly.com to make your links short and trackable.

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 Tips

  1.     Add people you know just first. Try to send messages to your family, friends and acquaintances at first.
  2.     Remember to post status daily. Post your product, review, updates on upcoming product, its videos or offer pamphlets etc.
  3.     Try to start a referral campaign every month.
  4.     Analyze your messages about business growth. Study what kind of messages work best and send the next texts accordingly.
  5.     Don’t spam people with many texts at a time, they will block you.

 Conclusion

More than money, zero budget marketing needs time, intelligence and a good message. You can promote your business efficiently if you work the right way using WhatsApp & SMS.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

Startup Freedom or Franchise Security – What’s the Right Path for You?

These days, everybody wants to start a business, everyone wants to dream big and fulfill them. Usually, they have 2 options, adopt a franchise or establish a startup. Both have their pros and cons. As the title suggests, franchise gives you security or success as it is an already established business & startups lets you have the freedom to plan strategy etc. to grow your business. In the blog we will discuss both the business types.

FRANCHISE

Franchise is a business-model in which you start a business by adopting the brand name, working methods & identity of an already established organization. One has to adopt the rules & methods of the organization so that customers get some experience in every outlet. That means, you work on your own business but with an established name & system, which increases the chances of success.

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BENEFITS OF A FRANCHISE

 The franchise model has many benefits that make it a safe option.

  1. You get an already established brand which is known & trusted by people. This makes initial sales easy.
  1. Franchise is an already planned & executed business. The franchiser gives you SOP, training manuals & supply chains, due to which you don’t have to do the research & planning.
  2. The Company also supports you in local & national marketing, which means one doesn’t have to invest in promotions.
  3. According to a study, the status of success in franchises is much more than those of start-ups , which makes it reliable for new business owners.

CHALLENGES IN FRANCHISE

Getting a franchise is beneficial best it also has many disadvantages as well.

  1. Franchise requires a hefty initial investment. This is because the company       charges you a fee, to give you the franchise. This could vary from 5 lacs to 50 lacs.
  1. The owner does not get full profit as he has to give 3% to 10% royalty fees to the brands.
  1. This model doesn’t give you freedom to make decisions. You ain’t even allowed to launch a new product or service according to your wish.
  2. Location isn’t decided by you. The company decides where you can open the franchise & most areas don’t get permitted.

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 STARTUP

Startup means establishing a business which is based on a new and innovative idea. In this, you launch a new product or service, or solve a problem. You also present it in a way which is different and attractive. In a startup you have to figure out the brand name, product design, marketing strategy and operation model. This model’s success is totally based on your imagination, homework & decisions & hence is risky.

BENEFITS OF STARTUP

A startup has many benefits which makes it attractive for creative & innovative people.

  1. The business model gives you the freedom to choose the idea, design the logo, decide the product, and make strategies for business & marketing.
  2. Financial decisions are in your hands. You don’t have to give someone royalty. You can decide the price & keep the profits.
  3. If your business works & grows, you can make your own brand value & start forming a franchise.
  4. In startup business, one has to learn about finance, marketing, management & team building etc,. which not help today but are beneficial for the future

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DISADVANTAGES OF STARTUPS

Building a startup is advantageous but also risky. It has many disadvantages

  1. startups are prone to failures as there is lack of funds, knowledge of the market &  a   strong team.
  1. Marketing needs a hefty investment as nobody knows the company in the beginning.
  2. Getting guidance is very important but equally tough. One has to manage operations, marketing and technical difficulties themselves.
  3. The investment risk is only faced by you. If the business fails, the money ,time and efforts are wasted and that too only out of your pocket.

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CONCLUSION

Franchise & startups are both roads to success. It depends on you, whether you want risk or freedom. It also depends on your experience & funding. If you don’t take risks & are fine with working on an already built system, then franchise is the best option for you. Choose a startup if you want to do something different , build your own identity & not fear challenges.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Bounce Back business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

How to Increase Business Reach & Sales Using Facebook Page

In today’s digital era, Facebook pages have become a powerful tool for small businesses. It is not only free but also easy to use and gives a good reach. It helps you to get new customers, increase brand awareness and take business to new heights. In this blog, we will learn how one can make a good business out using Facebook Pages.

GUIDE TO MAKE A FACEBOOK PAGE

  1. Make a Facebook account

    To make a Facebook page, one needs a Facebook account. This is free of cost. Remember to give genuine information as this would influence the reliability of your business.

  2. Make a new Facebook page

     You can mark a page once you have an account. Facebook homepage has a menu option, where you have to choose “Pages”. You will get an option for a new page. Choose it & enter information about your business like name, category and some details. Remember to fill these details carefully as they are your first contact with future customers.

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  1.  Give the page a presentable look

    Design of your Facebook page is the first impression of your business. Choose an attractive profile picture and cover photo that represents your business. Give complete details about your business in the “About” section. Add contact details, working hours & location etc.

  1. Plan Your Contact

    Timely and attractive content is key to a successful Facebook page. Post high quality pictures of products with their prices & availability. Post about offers & discounts regularly. To engage with customers, conduct Q&A, Survey, live sessions etc. Keep your content informative as well as attractive.

  1. Boost Your Reach

    Use various strategies to boost your reach. Ask your family friends, acquaintances to join as well as promote the page, send your links to similar groups. Post about your page on other platforms like WhatsApp & Instagram.

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  1. Contact with Customers

    Answering your customers is important. You can answer through Facebook or WhatsApp. Set “auto-response”, so that no message is unanswered. Take reviews & feedback and use them wisely to fix your mistakes & grow the business. excellent Customer service will strengthen your reputation and increase customer loyalty.

  2. Payment & Delivery Services

    Set a well-organized payment & delivery system. Use digital payment options like UPI, Google Pay, Paytm. For large scale businesses, you can use Razor pay. Delivery services can be managed by contacting local delivery partners & National Courier Services. Set up clear delivery conditions & time span for transparency.

  3. Do analysis using Facebook Insights

    Analytics is a free tool presented by Facebook. You can use it and understand how effective your content is, who is your target audience & what are their reactions. You can make future content strategies using this data and get better results. Customize your content according to the trends & interest of customers.

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CONCLUSION

Facebook pages are a powerful tool to help your business grow. A well-planned & successful strategy can help you reach new markets, strengthen customer relations & increase sales.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.