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Top Government Schemes to Empower MSMEs in India

MSME means Micro, Small and Medium Enterprises. In simple terms, they are those small businesses which can be run without hefty investments and machines, but are still an important part of our county’s economy. The government has started many schemes which provide them financial aid, training and technical support etc. Let’s discuss these 5 government schemes.

 PRADHANMANTRI MUDRA YOJANA  (PMMY)

The government made this scheme in 2015 to help small businesses in getting easy and cheap loans without bank guarantee. It provides unsecured loans to small shopkeepers, artisans, manufacturers and women etc. It is suitable for startups as the interest rate is relatively low and there is minimum paperwork. It has 3 categories – Tarun, Kishore and Shishu. In the Shishu category, a loan of only ₹50,000 is available, while in the Kishor category, a loan of ₹50,000 to ₹5,00,000 is available. In the Tarun category, a loan of ₹5,00,000 to ₹10,00,000 is available. For this you can apply by visiting the nearest bank, NBFC or MFI. You can also apply online on the site www.mudra.org.in.

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MSME Schemes by Modi Government for Entrepreneur Loans

CREDIT GUARANTEE FUND TRUST FOR SMALL AND MEDIUM ENTERPRISES

This scheme was created in 2000 for businesses that want to take loans without security. All new and existing businesses can apply for this. The application has to be submitted by visiting your nearest bank. In this, loans up to ₹ 2 crore will be available without security and the bank and NBFCs are protected from losses. This is very beneficial for starting a new business and expanding your business.

 PRADHANMANTRRI RROJGA SHRIJAN KARYAKRAM

To promote self-employment and reduce unemployment in urban and rural areas of the country, the government launched this scheme in 2008. Under this, any person above 18 years of age can take a loan to start his own business.

The general category will get 25% subsidy in rural areas and 15% in cities, while SC/ST/OBC/women/disabled will get 35% subsidy in rural areas and 25% in urban areas. For this, you can apply online on the website – www.kviconline.gov.in. You can also apply by visiting the District Industry Centre.

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MSME Loans in India: How to apply

 CHAMPIONS PORTAL

The government created this scheme in 2020 to solve the problems of MSMEs and help them become self-reliant. MSMEs who are struggling after Corona or want to expand their business can contact here. Many services are provided here like problem solving, information about government schemes, business guidance and marketing and technology support.

 MSME SAMRIDDHI YOJANA

This is not a scheme but an initiative. Under this, the government has helped the MSME sector to become digitally capable, self-reliant and competitive. Under this, the government has launched several sub-schemes and portals. Sampark Portal is an example of this, it is an employment portal.

Youth use it to find jobs and companies use it to provide jobs. It connects trained youth with MSMEs. Samadhan portal is the next example, it resolves the issues of pending payments. If an MSME is not getting the payment on time, it can contact here. Next comes the Sambandh Portal, it encourages public sector companies to procure from MSMEs. This increases the participation of MSMEs in government procurement.

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MSME Schemes by Modi Government for Entrepreneur Loans

 CONCLUSION

All these schemes created by the government help small businesses not only to grow but also to make them sustainable and competitive. With the help of these schemes any person can start his own business. He does not need any big amount. These schemes are participatory and beneficial in the initiative to become self-reliant.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

 

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Earn from Home by Teaching Cooking, Makeup & Mehndi Online – No Investment Needed

Online learning has made turning your passion into a source of income easy. In today’s digital world, you can transform your expertise into a profitable online business. You can use your skill as a cook, henna artist, makeup artist, dancer, singer, fitness enthusiast and earn using that. Offering online tutorials or courses on YouTube, Instagram PR zoom can help. In this blog we will learn how we can earn through online classes.

NICHE

Starting online classes needs a clear understanding of your niche. One has to be specific as to what he/she wants to teach. You can give cooking, mehendi, and makeup tutorials.

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  1. a) If you are inclined towards cooking, you can offer various courses. You can start teaching baking or regional cuisines like Italian, Spanish, Chinese or Indian. You can also give quick meal ideas and dessert recommendations. To join the trend and adapt to the present audience, you can also give vegan or gluten free recipes.
  2. b) Going for mehendi classes can also be an option. One can teach various different types of mehendi styles like bridal, arabic, Moroccan, indo-western. There are trends for tattoo style henna as well. You can later add to this by manufacturing your own mehendi and selling it.
  3. c) If you are skilled as a makeup artist, then you can try that as well. You can teach various makeup techniques like bridal makeup, glam looks, everyday look and skincare preparation etc.

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AUDIENCE

You must choose the correct target audience. Stick to one category as in –

  1. a) Focus on beginners like homemakers, hobbyists, teenagers looking around for interests.
  2. b) you can also give tutorials to  professionals like aspiring chefs, makeup artists or mehendi experts.

 CONTENT STRATEGY

Strategize your content as to what you want to offer. Plan your courses periodically. Offer a weekly , monthly or quarterly course. Complete the course within that span of time. Offer paid and free content .

PLATFORM

Choose a platform to upload your videos. Every platform has its own benefits and earning mechanisms.

  1. a) Platforms like YouTube, Facebook and Instagram are great for gaining exposure. You can collect a large amount of audience from these. You can earn using Ad Revenues, sponsorship, and affiliate links.
  2. b) Redirecting these followers to zoom or skype allows you to conduct live classes and charging per session.
  3. c) Platforms like Udemy or Skillshare helps you in creating your own course with subscription or fees. They let you upload pre-recorded videos. They take commissions but in return give passive income.

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MONETISATION

You can use various models of earning..

  1. a) Charge a One Time Fees. Host a single workshop and price it accordingly. You can charge from ₹500 to ₹3000.
  2. b) Access to Pre-recorded courses can range from ₹2000 to ₹8000 depending on depth and quality.
  3. c) Offer membership, wherein students can get unlimited access to video lectures for a certain amount a month. You can charge from ₹500 to ₹2000 per month.
  4. d) You can offer your weekly, monthly and yearly plans at a discounted rate for consistent learners.
MARKETING

Choose smart ways to promote your courses so the right audience can find you. Every strategy be it online or offline has its own charm.

  1. a) Start with SEO-optimized content. Use keywords like “Online Mehandi Class in India” so your content shows up when people search. It’s a simple but powerful way to get discovered.
  2. b) Team up with influencers. Offer them free access to your course in return for a shoutout or review. Their followers can become your next learners.
  3. c) Join niche Facebook groups like bridal makeup, regional cooking, or mehandi design communities. Be active, helpful, and subtly mention your classes.
  4. d) Trying ads can help in growing fast. Facebook and Instagram Ads work well, especially when targeting women aged 18–45 who love beauty, mehandi, or cooking. Google Ads are useful too, target searches like “Best Online Makeup Course.”
  5. e) Don’t skip offline methods. Print simple flyers and place them at beauty salons, cookware stores, or local cafés. You can also connect with wedding planners and ask them to include your bridal mehandi or makeup classes in their packages.

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Passive Income | Top 10 Secondary Income Sources in 2024

SCALING

Once you are settled, try to scale your business. You can do this by various ways like –

  1. a) Hire an assistant to help with video editing, customer service or marketing.
  2. b) Create mobile apps and offer subscriptions there.
  3. c) license your content to educational institutes and training centers.
CONCLUSION

Turning your creative talent into a successful online course business isn’t just a thought but also something you can build step by step. By starting with what you know, picking a format that suits you, pricing it wisely and keep marketing consistently, you can turn your skill into a business too

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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What is Sales in Business? | Sales Ka Matlab Aur Importance

Sales means selling a product or service to a customer in exchange for money. When a company or an individual offers their product or service to a customer and receives money in return, it is called Sales.

➕ Simple Formula:

Sales = Product/Service + Buyer + Exchange of Money

Why is Sales Important?

  • 💰 Main source of income for any business
  • 📈 Helps in profit growth
  • 👥 Expands customer base and market reach
  • 🔄 Maintains healthy cash flow
  • 📊 Best indicator of business performance

Types of Sales

  1. Direct Sales:
    When a company or salesperson sells a product directly to the customer.
    Examples: Door-to-door sales, In-store sales, Personal selling.
  2. Indirect Sales:
    Sales through dealers, distributors, agents, or third-party platforms.
    Examples: Retailers, Franchise outlets.
  3. Online Sales:
    One of the fastest-growing sales models today via e-commerce platforms like Amazon, Flipkart, company websites, or social media channels.
  4. B2B Sales (Business to Business):
    When a business sells its product or service to another business.
  5. B2C Sales (Business to Customer):
    When a business sells directly to the end customer.

Difference Between Sales and Marketing

Marketing Sales
Attracts potential customers Converts customers into buyers
Focuses on awareness and branding Focuses on revenue and conversions
Long-term strategy Short-term, target-based strategy

👉 Marketing brings the customer in; Sales closes the deal.

How to Improve Sales – Effective Techniques

✅ Understand customer needs
✅ Build strong relationships
✅ Have deep product knowledge
✅ Practice effective communication skills
✅ Use CRM (Customer Relationship Management) tools
✅ Apply a proper Sales Funnel Strategy

How to Build a Career in Sales?

Today, there is a high demand for roles such as Sales Executives, Business Development Managers, Digital Sales Experts, etc. If you have strong communication skills, sales can be a high-growth career path.

Skills Needed for a Sales Career:

  • Communication
  • Negotiation
  • Customer Handling
  • CRM Software Knowledge
  • Follow-up Techniques

Conclusion:

Sales is the heart of any business. No business can survive without it. Whether you’re running a small shop or a large company, having strong sales skills is essential. With the right strategy and understanding of your customers, you can boost your sales multiple times and drive your business toward success.

For More – News.BadaBusiness.com

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MSME Loans in India: How to apply

Millions of small and medium businesses (MSMEs – Micro, Small & Medium Enterprises) are the backbone of India’s economic growth. If you

want to start your own business or expand an existing one, an MSME loan can be a great financial option for you. Let’s understand how to get an MSME loan, who is eligible, what documents are required, and how to apply.

What is an MSME Loan?

An MSME loan is financial assistance provided by banks or NBFCs (Non-Banking Financial Companies) to micro, small, and medium enterprises for business purposes. It can be used for:

  • Working capital
  • Purchasing machinery
  • Business expansion
  • Raw material purchase, and more

Eligibility Criteria for MSME Loan:

  • The applicant must be an Indian citizen
  • Any new or existing MSME business
  • Business must be registered (Udyam Registration required)
  • Bank statements and income proof required
  • In some schemes, a good CIBIL score is also important

Documents Required:

  • Aadhaar Card / PAN Card
  • Udyam Registration Certificate
  • Bank Statements (last 6–12 months)
  • Business proof (GST, Trade License, etc.)
  • Income documents and balance sheet (for existing businesses)
  • Passport-size photographs

How to Get an MSME Loan – Step-by-Step Process:

Step 1: Register on Udyam Portal
To avail an MSME loan, you must first register your business on the Udyam Portal.
👉 Website: udyamregistration.gov.in

Step 2: Choose a Loan Scheme
The government and banks offer various loan schemes, such as:

  • Mudra Loan (Shishu, Kishor, Tarun)
  • Credit Guarantee Fund Scheme (CGTMSE)
  • Stand-Up India Scheme
  • PMEGP Loan (Prime Minister Employment Generation Programme)

Step 3: Approach Bank or Financial Institution
Visit your nearest bank, NBFC, or apply via an online lending platform.

Step 4: Fill the Application Form & Submit Documents
Apply online or offline and upload/submit the required documents.

Step 5: Loan Processing & Approval
The bank will verify your documents and approve the loan accordingly.

Step 6: Loan Disbursement
Once approved, the loan amount will be transferred directly to your bank account.

Benefits of MSME Loans:

  • Lower interest rates
  • Collateral-free loans (in certain schemes)
  • Easy repayment options
  • Opportunity to grow your business
  • Subsidies and tax benefits

Important Tips:

  • Always compare interest rates and EMIs
  • Maintain a good CIBIL score
  • File GST and returns on time
  • Keep all your business documents updated and accurate

Conclusion:

If you’re a small business owner or aspiring entrepreneur, an MSME loan can help you turn your dreams into reality. Just choose the right scheme, prepare your documents, and follow the application process carefully.

For more information, stay connected with us at News.BadaBusiness.com