Category: E-Commerce

Categories
business Business Courses Business motivation Business Startup Ideas E-Commerce Education Finance Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy Technology

Top 10 Budget-Friendly Analytics Tools Every MSME Should Use in 2025

In today’s world, understanding customer behavior, sales trends and business performance is necessary for small businesses. MSMEs can use analytics to make better decisions, increase productivity, and boost growth. There are many powerful and affordable tools to do this. In this blog, we will explore some cost effective analytics tools that can help MSMEs.

USES OF ANALYTICS TOOLS

Many MSMEs still rely heavily on intuition to make business decisions, but incorporating analytics tools can transform the way they operate. 

  1. These tools help track sales performance, allowing businesses to identify their best-selling products or services. 
  2. By monitoring customer behavior, MSMEs can better understand what their audience prefers, enabling more targeted and effective strategies. 
  3. By identifying the campaigns that gives the best results, analytics are also essential for increasing marketing results
  4. They assist in managing inventory and cash flow, helping businesses avoid overstocking and unnecessary financial strain. 
  5. Analytics enable MSMEs to forecast future demand, allowing for smarter planning and growth.
SOME ANALYTICS TOOLS 
  1. Google Analytics 4
  2. Zoho Analytics 
  3. HubSpot CRM
  4. Mailchimp
  5. Google Looker Studio
  6. Metabase
  7. Bitrix24
  8. WhatsApp Business and Chatbase
  9. Social Media Analytics Tool
  10. TallyPrime with Dashboards
GOOGLE ANALYTICS 4

Google Analytics 4 (GA4) is a powerful, free tool designed to help businesses track and analyze website and app traffic. It provides insights into how many people visit a website, where they come from, and what actions they take once they arrive. GA4 also measures key conversions such as sign-ups, downloads, and purchases, making it essential for monitoring performance and customer engagement.

The tool shows important metrics like bounce rate, time spent on pages, and complete user journeys, helping businesses understand user behavior in detail. GA4 is completely free, easy to use with most websites and e-commerce platforms, and highly effective in helping small businesses understand what content, product, or service is attracting their customers.

ZOHO ANALYTICS

Zoho Analytics is a business intelligence and data analytics tool ideal for MSMEs looking to gain insights across different departments like sales, finance, HR, and customer relationship management. It offers visual dashboards and automated reports, enabling decision-makers to understand performance without sifting through raw data. The platform easily connects with Excel, Google Sheets, Tally, and various CRMs, allowing easy use of business data.

It helps analyze important fields such as revenue trends, inventory status, and employee performance, all from a single tool.  Zoho Analytics provides an all-in-one view of business performance, requires no coding skills, and comes with mobile access, making it convenient. The starting plan is budget-friendly and even offers a free version for up to two users.

HUBSPOT CRM

HubSpot CRM is a powerful and user-friendly tool designed to help MSMEs manage customer relationships, track sales activities, and streamline marketing efforts. It enables businesses to monitor deals, record customer interactions, and analyze sales performance with ease. The platform also provides insightful reports on team performance and lead conversion rates, making it easier to identify what’s working.

MSMEs can send marketing emails and track engagement criteria.  HubSpot offers a free plan with detailed dashboards, making it accessible even for small teams. It also helps automate sales tasks and follow-ups, ensuring no lead is missed. The CRM is especially effective for managing leads and boosting customer retention.

MAILCHIMP

Mailchimp is a popular tool for email marketing and campaign analytics, suited for small businesses and startups. It allows MSMEs to send email campaigns and track key performance standards. You can also segment your audience based on preferences or behavior, ensuring targeted communication.

One standout feature is Mailchimp’s ability to provide smart recommendations to improve your content and boost engagement. It also offers visually appealing reports, helping you analyze the effectiveness of each campaign at a glance. Mailchimp’s free plan supports up to 500 contacts, making it ideal for businesses just starting with email marketing. It’s known for its user-friendly interface, allowing even non-tech users to design and launch campaigns quickly.

GOOGLE LOOKER STUDIO

Google Looker Studio is a powerful and free tool that lets businesses create customized, interactive dashboards and reports. You can pull in data from multiple sources such as Google Analytics 4 (GA4), Google Ads, Google Sheets, and more to build a single visual dashboard that updates in real-time. This makes it easy to monitor performance without manually compiling reports.

What makes Looker Studio especially valuable for MSMEs is its drag-and-drop interface, which allows users to design dashboards without any coding skills. It’s also easy to share reports with teammates or stakeholders which is perfect for performance review meetings or investor updates.  It’s completely free, highly flexible, and ideal for businesses that want to visualize and present data clearly without investing in expensive tools.

METABASE

Metabase is a free analytics platform ideal for MSMEs that are a bit more tech-savvy. It connects directly to your database systems like MySQL, PostgreSQL, or MongoDB, allowing you to generate custom queries, dashboards, and reports without expensive software licenses. You can also schedule reports or explore data in real-time to track product or service performance.

This tool is perfect for internal analytics teams that want full control and customization without recurring costs. It’s free to use, and it supports visual graphs and dashboards for data storytelling.  No cost for licenses, customizable reporting through SQL queries, and a flexible dashboard system make Metabase a strong choice for startups and digital-first businesses.

BITRIX24

Bitrix24 is an all-in-one platform offering CRM, HR tools, sales tracking, and task management analytics, all together. It’s particularly useful for MSMEs that want to monitor both customer interactions and employee productivity without juggling multiple tools. Features include sales pipeline analysis, campaign and call monitoring, and team performance tracking.

The free plan covers essential CRM and analytics functions, making it a cost-effective option for small businesses. With a mobile app included, teams can stay connected. Bitrix24 helps MSMEs streamline customer service, sales operations, and employee analytics. It’s perfect for those looking to automate and analyze business performance without expensive subscriptions.

WHATSAPP BUSINESS AND CHATBASE

WhatsApp Business combined with Chatbase, becomes a powerful tool for customer communication and insight analysis. MSMEs can automate replies, manage incoming queries efficiently, and use Chatbase to analyze message trends, identify frequently asked questions, and gauge customer satisfaction over time. The basic tools are free, with paid upgrades available for advanced analytics and higher usage limits.

This setup helps small businesses boost customer engagement, reduce response time, and understand buyer behavior. It enhances real-time communication, makes customer support scalable, and provides insights into message timing, product interest, and query patterns which is ideal for businesses that interact heavily via chat.

SOCIAL MEDIA ANALYTICS TOOL

For MSMEs relying on social media for marketing, tools like Buffer and Later offer powerful scheduling and analytics features. 

  1. BUFFER helps track engagement criteria (likes, comments, shares) across multiple platforms like Instagram, Facebook, LinkedIn, and X. 
  2. LATER is especially strong for Instagram and TikTok, providing insights into follower activity, content performance, and peak engagement times. 

Both offer free plans for basic use, with paid plans starting at ₹700–₹800/month. They are useful as easy post scheduling and automation, visual dashboards with audience insights and great for tracking which content converts into sales or traffic

TALLYPRIME WITH DASHBOARDS

TallyPrime continues to be one of the most trusted accounting solutions among Indian MSMEs, it offers powerful insights into business performance with customizable dashboards. This software is especially useful for managing day-to-day finances, filing GST, and analyzing sales, purchases, and inventory in a streamlined way. With TallyPrime, businesses can generate real-time cash flow reports and get a clear picture of their financial health.

It also enables tracking of outstanding payments, helping entrepreneurs maintain better control over receivables. Add-on dashboards make it even easier to visualize data through simple graphs and charts, providing a snapshot of what’s working and where attention is needed.

TallyPrime is affordable, easy to use, and is tailored for Indian taxation and compliance systems. Its one-time license cost is budget-friendly, and the platform doesn’t require deep technical knowledge to operate which makes it accessible even for first-time business owners.

CONCLUSION

For today’s MSMEs, making data-driven decisions doesn’t have to come with a hefty price tag. With a wide range of free and affordable analytics tools now available. From Google Analytics 4 and Looker Studio to Zoho Analytics, TallyPrime, and Metabase, even small businesses can gain deep insights into customer behavior, sales trends, marketing performance, and overall operations without spending large amounts of money. These tools not only help track what’s working and what’s not but also enable smarter planning, better resource allocation, and more personalized customer engagement. Affordable analytics is a smart, strategic necessity.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

Categories
business Business Case Studies Business Courses Business motivation Business Startup Ideas E-Commerce Finance Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

How Short-Form Videos Can Skyrocket Your Sales in 2025

In today’s digital landscape, short-form video has emerged as one of the most powerful tools small businesses can use to increase brand visibility, engage their audience, and earn money all without spending significantly on ads.

Platforms like Instagram Reels and YouTube Shorts have allowed even the smallest brands to gain attention and compete with larger companies. In this blog, we will learn about strategies that will help us in increasing the reach and grow our business. 

You May Read Also:

Social Media Marketing: 5 Key Principles Every Start-Up Should Follow While Promoting Its Business on Social Media

BENEFITS OF SHORT FORM VIDEOS 

  1. ALGORITHM CONNECTS YOU TO NEW USERS

Instagram and YouTube promote short-form video content through their feeds. Instagram Reels often reach users who don’t even follow your account. Similarly, YouTube Shorts appear in feeds of entirely new audiences and communities. The platforms reward creators who post consistent, engaging content by increasing their visibility.

  1. CONSUMERS’ BEHAVIOR

The demand for video content is growing rapidly. Many consumers now want to see more videos from brands they like. Mobile shoppers are more likely to be attracted by videos than with static images. This highlights the format’s power in influencing purchase decisions.

  1. LOW COST MARKETING

Creating impactful short videos doesn’t require high-end production. A smartphone and basic editing skills are enough. This format enables small businesses to reach vast audiences organically, without spending heavily on advertisements. The opportunity for growth is high.

You May Read Also:

7 Strategies For Getting More Business From Social Media

  1. VIDEOS DEMONSTRATING PRODUCTS

Product demo videos work especially well because they show genuine products in a short span. The most effective demos includes various things like close-up shots showing detailed product features, before-and-after results, real-world applications or use cases and testimonials from satisfied customers

  • BTS WORKS BEST

This type of content builds trust and adds authenticity. Popular formats include footage of your manufacturing or packaging processes , “A day in the life” clips of your team and Office tours or workspace walkthroughs. These videos help make your brand homely and deepen your emotional connection with viewers.

  1. CONTENT MADE BY USERS

Any form of content like reels, stories, posts containing information or reviews about your brand made by users is called UGC. UGC means User Generated Content. You can repost videos made by your customers, create duets with customers or host contests that encourage customers to submit content. UGC helps potential buyers see real people benefiting from your products, boosting trust and purchase intent.

You May Read Also:

Why ONDC is a Game Changer for India’s Digital Commerce Revolution

CONCLUSION

Consistent content creation is always helpful. Every video you publish is a learning opportunity. The platforms reward creators who show up regularly, so continue posting even if your first few posts don’t go viral. Short-form video can become your most powerful sales channel.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

Categories
business Business Case Studies Business Courses Business motivation Business Startup Ideas E-Commerce Finance Marketing Motivational MSME News Sales Small Business Consulting Firms Startup Strategy

Why ONDC is a Game Changer for India’s Digital Commerce Revolution

In India, big e-commerce platforms have dominated online shopping. Because of this, small businesses often struggle, they face high fees, less visibility, and tough competition. The Open Network for Digital Commerce (ONDC), supported by the Indian government, makes e-commerce fair and open for everyone. With ONDC, even small sellers will get a chance to sell online and reach more customers without being tied to one big company. In this blog, we will learn about ONDC being a game changing platform.

WHAT IS ONDC ?

It’s an open network. It is not owned by any one company. Unlike Amazon or Flipkart, which are closed systems, ONDC connects buyers and sellers through many different apps (like Paytm, Magicpin, etc.). If you’re a seller, you list your products once and buyers can find them across multiple apps. It also handles logistics and payments smoothly.

 HOW ONDC HELPS INDIAN SELLERS

  1. Makes E-Commerce Fair

Amazon and Flipkart control around 60 to 70% of e-commerce in India. They charge high commissions and usually support bigger sellers. ONDC changes this by offering a public, fair system where anyone can sell, including small stores at a much lower cost.

  1. Cheaper Online Setup

Building your own website or app is costly and difficult. ONDC makes it easy. Sellers can list products using simple apps. Seller doesn’t need to spend lakhs building an online store. Some apps charge as little as ₹500/month.

  1. Local & National Reach

Whether you’re a small store in Jaipur or an artisan in Varanasi, ONDC helps you serve local customers and reach buyers across the country without depending on a single big platform.

  1. Lower Fees

Amazon and Flipkart take 15–40% of what sellers earn. ONDC charges only about 3–8%. For a ₹1,000 product, you might pay just ₹30–₹80 in fees on ONDC instead of ₹300.

  1. Delivery Made Easy

Delivery is often expensive for small sellers. ONDC connects you to delivery partners like Dunzo, Shiprocket, Swiggy Genie, Delhivery, LoadShare, Dunzo, Shiprocket, and India Post. You can pick what works best for you.

  1. Easy Payments

ONDC supports payments through UPI, RuPay, and net banking. No need for costly payment gateways. Sellers get paid faster and doesn’t have to wait for  7–15 days like on other platforms.

  1. Seller Control Over Data

On big platforms, sellers don’t get access to customer info and must rely on paid ads. ONDC changes this. Sellers get more transparency and can see buyer details, helping them build real relationships with customers.

  1. Grocery Stores Go Online

Local grocery shops that were never online before can now sell digitally. Apps like Digit and SnapBizz help them list their products easily. Customers can order through ONDC apps, and the shop can deliver without needing tech skills.

  1. Farmers & Artisans Benefit

Farmers can sell their produce directly to buyers, skipping the middlemen. Handicraft sellers can reach bigger markets without spending a lot on ads or websites.

  1. Government Support

ONDC is supported by the Ministry of Commerce. This adds trust and ensures rules are in place to support fair competition and help MSMEs grow.

 CHALLENGES ONDC FACES 

  1. Many small shopkeepers still haven’t heard of ONDC or don’t know how to join. That’s why training sessions and awareness programs are being held to spread the word.
  2. Many small sellers aren’t comfortable using tech. ONDC partners like GoFrugal and eSamudaay are helping by providing easy tools and support.
  3. To stay on top, Amazon and Flipkart might lower their fees or offer perks to sellers. But since ONDC is open and neutral, it offers freedom that these big platforms can’t match.
  4. Reaching remote areas is still a challenge. ONDC is working with India Post and other rural delivery services to fix this.

 CONCLUSION

ONDC isn’t just another shopping platform. It’s a movement to bring India’s small shops, grocery stores, and local sellers into the digital world on their own terms. By making online selling cheaper, more transparent, and less dependent on big platforms, ONDC is helping small businesses.

There are some challenges, but the potential is massive. With strong support from the government and rising interest from sellers and buyers, ONDC is shaping the future of online shopping in India.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

 

 

Categories
business Business Case Studies Business Courses Business motivation Business Startup Ideas E-Commerce Finance Marketing Motivational MSME News Process & Business Expansion Sales Small Business Consulting Firms Startup Strategy

Top Strategies to Attract Customers Using Referral Marketing and Mouth Publicity

In today’s digital era, no business can survive on the basis of advertisements alone. Customer trust and experience is the real capital. In such a situation, if a happy customer recommends your brand to his friends, it becomes a promotion.

This is called Referral Marketing and Mouth Publicity. Both these methods are not only less expensive, but also strengthen trust among customers. In this blog, we will learn in detail how new customers can be added through referral programs and mouth publicity can be turned into an effective marketing tool.

You May Read Also:

Zero Budget Marketing Hacks: Use WhatsApp & SMS to Boost Sales Fast

HOW TO MAKE CUSTOMERS FROM REFERRAL?

1) What is a referral program? 

A referral program is a type of marketing technique in which you give incentives (such as discounts, gifts, cashback, etc.) to your existing customers so that they promote your business to others. For example, if you tell a friend about our product and he buys it, you will get a gift voucher of ₹ 100 and your friend will get a 10% discount on the first purchase.

2) How to start a referral program?

  1. Decide the reward for referrals. You can give people cashback, discounts, free products or services, loyalty points or reward coins. 
  2. Create a referral code or link that you can distribute to every customer. This will help you find out who referred whom.
  3. Create a referral tracking system. In this, you keep a system in the website or app so that the customer can see how many people he referred to and how many rewards he got.
  4. Promote your referral program. You can inform people about your program through Instagram, Facebook, WhatsApp, and email. 
  5. While doing all this, keep in mind that you clearly state the terms and conditions of the referral.

You May Read Also:

How to Build a Successful Brand in Small Towns

3) How to make the referral successful?

After running a referral program, it also has to be made successful.

  1. You should keep attractive and immediate rewards. 
  2. You can also set a time limit like “Refer within 7 days and get instant reward”.
  3. Make it easy to share the referral through the app or website, this will make people ready to share.

HOW TO TURN THE WORD OF MOUTH PUBLICITY INTO BUSINESS ?

1) Make your service or product so good that people recommend it themselves. When you work honestly and give the customer a better experience than expected, the customers themselves tell others about your product. This will be beneficial for you.

2) Encourage customers to share. Ask customers to tag you on social media or tell their friends if they like the product.

3) Promote customer reviews. Share the reviews, photos, videos of customers who are happy with you on your profile, website or post.

You May Read Also:

10 Growth Hacks Every Small Business Should Know

4) Create a combo of referral and word of mouth publicity. When a customer tells someone that he has received rewards, both benefit.

5) Make loyal customers brand ambassadors. Give a special role to those customers who shop repeatedly. Take feedback from them and give them new products first. This will help them more in promoting you.

6) Localize influencer marketing. Give free products to local or small creators and ask them to review it. This will create credible publicity, especially in smaller cities.

Conclusion

Referrals and word of mouth publicity are both marketing tools that are based on customer experience and engagement. If you have provided a good product or service to your customer, they automatically become publicans.

You May Read Also:

Top E-Commerce Strategies for 2025 to Grow Your Online Business

All you need is a well-organized referral system and a little incentive to make the customer feel that his/her words and efforts are valued. This way, you can grow your business rapidly even without a large advertising budget.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

Categories
business Business Case Studies Business Courses Business motivation Business Startup Ideas E-Commerce Finance IPO Leadership Building Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

E-Commerce vs Reselling vs Wholesale – Which One is Right for You? 

In today’s digital age, starting your own business has never been easier. Whether you’re a student, a homemaker, or someone looking to leave the 9 5 hustle, you’ve probably heard terms like e-commerce, reselling, and wholesale. But what do they actually mean? And which one is best for you? Let’s break it all down so you can choose the path that suits your goals, resources, and lifestyle. 

E-COMMERCE 

E-commerce is the practice of selling products online, either through your own website or platforms like Amazon, Flipkart, or Shopsy. You can sell your own products or source them from suppliers. It has many advantages like having full control over branding and customer experience, enjoying high profit margins with right marketing and the power to build a long term loyal customer base.

You May Also Read:

Haldirams From Bhujia to Billion-Dollar Buzz

In e-commerce you have the opportunity to automate business operations. Requiring upfront investments, involving customer service, returns and logistics and learning digital marketing tools and strategies are some of the cons of e-commerce. It is best for entrepreneurs with a vision for brand building, persons who can spend money, time and efforts and people looking for long term business growth.

 RESELLING

 Reselling means selling products manufactured or stocked by someone else, usually via platforms like Meesho, Shop101, or GlowRoad. You don’t hold stock or worry about packaging and delivery, these are handled by the app. In reselling, one doesn’t need to invest money on inventory. It is easy to start with just a smartphone. It is perfect for part time with zero risk if done properly.

You May Also Read:

Creative Businesses: 5 Viable & Budget-Friendly Start-Up Ideas for People With Creative Mind

In this business, one needs to understand that there is a very low profit margin per product, one doesn’t have control over shipping and quality and it is hard to build a personal brand and loyal customer base. It is best suited for students, homemakers, or beginners. It is a good stepping stone for anyone looking for side hustle without investments and people who want to test the waters before going big.

WHOLESALE

Wholesale means buying products in bulk directly from manufacturers and selling them in bulk to retailers, shopkeepers, or other resellers. It’s a business-to-business (B2B) model that requires capital, space, and contacts. Here, high volume sales mean bigger profit per transaction. One involved in this business doesn’t need to deal with individual customers. This is great for repeat bulk orders if you offer quality.

This requires a lot of investments, has the risk of unsold stock if demand drops, needs proper storage, delivery logistics and connections in the market to find buyers. This is best for traders, distributors, or those with experience in supply chain. People who already have warehouse space and capital get the advantage and people interested in B2B business rather than retail should go for it.

You May Also Read:

Who Are You – Entrepreneur Or Employee? Let Us Help You Find Out

CONCLUSION

In the world of online business, there are many paths to success but choosing the right one depends on your resources, skills, and vision. If you’re just starting out and want a risk-free entry, reselling is a great way to learn and earn.

If you’re ready to invest time, money, and energy into building a brand of your own, e-commerce offers long-term potential. And if you already have market connections and capital, wholesale can bring you big profits through bulk trading.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

Categories
Business Startup Ideas E-Commerce Startup

Toys Manufacturing Business in India in 5 Steps How to Start

According to National Investment Promotion & Facilitation Agency, ‘the toy industry in India is estimated to be $1.5 billion, which is around 0.5% global market share. The Indian toys industry is also estimated to grow to $2-3 billion by 2024’.

The report also stated, ‘the demand for the toys will increase by 1.2 times in Tier II and Tier III cities by 2025’.

The toy manufacturers in India are mainly located in Karnataka, Maharashtra, Tamil Nadu, NCR, and across central Indian states. The sector has 4,000 toy industry units from the MSME sector.

Last year in August 2020, Prime Minister Narendra Modi also urged the young entrepreneurs to focus on bringing innovation in the toy sector as the Indian toy market has huge potential.

The Prime Minister also suggested that the start-ups should come up with creative designs and innovative toys that can instill a sense of pride and can help our domestic toy makers.

Apart from the domestic market, the toy manufacturing business also has potential in foreign trade.

Recently, the Swedish furniture maker IKEA announced to upscale the sourcing of toys from India on March 1, 2021. IKEA has a range of over 1,000 products as part of its kid`s range and is planning to expand its operations by sourcing toys in New Delhi.

Starting a toy manufacturing business is a brilliant low investment business idea. Here are 5 steps in which you can kick start toys manufacturing business startup in India:

1. Research your market

Whether you are planning to start a café or toys manufacturing business, it is essential to do market research. Having adequate and well-researched information will help you to create a business model. You will not only learn about your competitors but also about your target audience.

Hence, before starting a toy manufacturing business in India spend months researching to gather as much information as you can about this business.

2. Bring Innovation!

The toy manufacturing business does not need a huge investment to start it. However, there is one thing that you should have to succeed in the market- creativity!

Try to design unique toys and their exceptional designs will make you stand out from the rest of the toys manufacturer. Toy businesses in India are fast-paced, which means that the market will keep evolving. Your customers will want different things in a very short time. So, it is very important to be creative to meet the demands of your customers.

3. Find your Niche

The toy manufacturing business in India is booming with plenty of opportunities and competition at the same time. If you want to start a toy manufacturing business, you need to know what it takes to succeed in your niche market. Whether you want to manufacture soft toys or you would also like to venture into the market of electronic toys, you must make a decision.

Finding a niche market not only allows you to find your target customers but also gives in-depth knowledge to cater to their needs and preferences.

4. Raw Materials

The process of manufacturing toys is easy and simple. You will need basic raw materials that include pattern, fabric cutting, mold making, fiber for stuffing, sewing machine, eyes, and nose pinching.

However, if you want to venture into the manufacturing of electronic toys then you will need a toy manufacturing machine and raw material. Along with it, you will also need to hire a staff.

5. Toys manufacturing machine

If you only want to manufacture stuff toys, you will need raw materials of premium quality and a sewing machine. But, if you want to set up a manufacturing unit, you will need to secure a space first. Finally, you will need to install the toys making machinery. Some of the most vital machines and equipment are:

  • Digital Multimeter
  • Temp controlled
  • Drilling machine
  • LCR meter
  • Analog meter
  • Tool kit
  • Electronic screwdriver
  • Combined soldering desoldering station
  • High-speed mini drill set
  • Digital storage Oscilloscope
  • Tools, equipment, and dies, etc.

You will also have to obtain a fire protection system to protect your unit from fire. The initial investment might take around INR 2,00,000 to 5,00,000 if you want to start a toy store in India.

The toy manufacturing business in India has potential in the domestic as well as the international market. The main driving factor behind its growing popularity is the increased demand for quality and luxury goods.

Are you thinking about setting up your own toy manufacturing business in India? With our ‘Everything about Entrepreneurship’ course you will not only learn how to start a startup but also how to make it successful.

 

Categories
Business motivation E-Commerce

Restaurants & Cafes: Definition, Differences, Pros & Cons

Restaurant Cafe
Difference Between Restaurant & Cafe.

When it comes to dining out, we often have a multitude of options, ranging from elegant restaurants to cozy cafes. These two dining establishments serve different purposes and offer unique experiences.

In this blog, we will look at the key differences between restaurants and cafes, as well as their respective pros and cons, helping you make an informed choice for your next meal out.

Definition of Restaurant and Cafe

What Is a Restaurant?

Restaurants are dining establishments that provide a wide range of culinary options, from fine dining to casual eateries.

What Is a Cafe?

Cafes are smaller, more relaxed dining establishments, often characterized by a cozier atmosphere and a focus on coffee and light meals.

Also Read: Innovative AI-Based Business Ideas to Transform Industries

Key differences between restaurants and cafes

Restaurants and cafes both differ in several key aspects, including their history, menu offerings, ambiance, service style, and the overall dining experience they provide.

Here are the primary differences between restaurants and cafes:

1. History:

The history of restaurants and cafes is a fascinating journey that takes us through centuries of culinary and cultural evolution. Here, we’ll explore the origins and development of these two distinct dining establishments.

History of Restaurants:

  • Ancient Origins: The concept of serving prepared meals for customers can be traced back to ancient civilizations. In ancient Rome, for example, there were establishments known as “thermopolia,” where individuals could purchase hot food and drinks from vendors.
  • France in the 18th Century: The term “restaurant” itself is of French origin and became more prevalent in the 18th century. The first true restaurant is often credited to Boulanger, a soup vendor in Paris, who in 1765, posted a sign that read “Boulanger sells restoratives fit for the gods and men.” These “restoratives” were the precursors to the modern restaurant menu.
  • The Evolution: Over time, restaurants evolved into establishments where patrons could sit down and order from a menu with a variety of dishes. The French Revolution played a significant role in the development of restaurants, as it led to an influx of chefs who had lost their noble patrons.
  • Global Spread: The concept of restaurants eventually spread across Europe and the world. Each region added its own cultural and culinary twist, resulting in a wide range of restaurant types, from fine dining to casual eateries.

History of Cafes:

  • Coffeehouses in the Arab World: The history of cafes is closely intertwined with the history of coffee. The first coffeehouses, or “qahveh khaneh,” appeared in the Arab world, specifically in cities like Mecca and Istanbul, during the 16th century. These coffeehouses quickly became popular as gathering places for intellectual discussions.
  • Europe in the 17th Century: Coffee was introduced to Europe in the 17th century, and coffeehouses began to appear across the continent. These cafes became known as places where people could socialize, discuss politics, literature, and philosophy, and enjoy the stimulating effects of caffeine.
  • The Enlightenment Era: The 18th century, often referred to as the Age of Enlightenment, saw the proliferation of cafes across Europe, particularly in cities like Paris and Vienna. These cafes played a pivotal role in fostering intellectual and artistic movements.
  • Evolution into Modern Cafes: As cafes continued to evolve, they started to serve not only coffee but also light meals, pastries, and other refreshments. This transition led to the modern cafe, characterized by its relaxed and comfortable atmosphere.

2. Menu Variety:

Restaurants:

  • Restaurants typically offer a wide and diverse menu with a range of appetizers, entrees, desserts, and beverages.
  • They often have specialized chefs who can prepare complex and intricate dishes.
  • The menu can cater to various culinary preferences and dietary restrictions.

Cafes:

  • Cafes usually have a more limited menu, focusing on coffee, tea, pastries, and simple light meals like sandwiches and salads.
  • The emphasis in cafes is on simplicity and convenience, with a focus on a few signature items.
  • The menu may be smaller and more focused on a specific theme or type of cuisine.

3. Ambiance:

Restaurants:

  • Restaurants often provide a more upscale, formal, or thematic ambiance.
  • They may feature elegant decor, mood lighting, and a specific atmosphere tailored to the type of cuisine they serve.
  • Many restaurants are suitable for special occasions and romantic dinners.

Cafes:

  • Cafes are known for their casual, relaxed, and cozy atmospheres.
  • They typically have a more informal and welcoming decor, with comfortable seating arrangements.
  • Cafes are often chosen for casual meet-ups, work sessions, or leisurely chats with friends.

4. Service Style:

Restaurants:

  • Restaurants usually offer full table service, with dedicated waitstaff who take orders, serve meals, and attend to diners’ needs.
  • The service in restaurants is generally more formal and attentive.

Cafes:

  • Cafes may offer counter service or minimal table service.
  • Customers often place their orders at the counter, receive their food and drinks there, and may clear their tables themselves.

5. Price:

Restaurants:

  • Dining in a restaurant tends to be more expensive, as you may be paying for the ambiance, high-quality ingredients, and the full-service experience.
  • Restaurants are often chosen for special occasions or when looking for a more luxurious dining experience.

Cafes:

  • Cafes are generally more budget-friendly, making them a popular choice for quick, affordable meals.
  • They are suitable for those seeking a cost-effective dining option or a quick coffee and snack.

Also Read: How to Start Toys Manufacturing Business in India in 5 Steps!

Pros and Cons of Restaurant and Cafe

Here are some pros and cons of dining in a restaurant:

Pros:

  • Varied Menu: Restaurants offer diverse menus with a wide selection of dishes to cater to different tastes and dietary preferences.
  • Ambiance: Many restaurants create a sophisticated or thematic ambiance, making them suitable for special occasions and romantic dinners.
  • Full-Service: Restaurants usually provide full table service, including dedicated waitstaff and more extensive drink menus.

Cons:

  • Cost: Dining in a restaurant can be more expensive, as you may pay for the ambiance and higher-quality ingredients.
  • Longer Wait Times: Depending on the restaurant’s popularity, you might experience longer wait times for a table.

Here are some pros and cons of dining in a cafe:

Pros:

  • Casual Atmosphere: Cafes provide a laid-back and comfortable setting, perfect for casual meet-ups, work sessions, or relaxing alone.
  • Affordable: Cafes typically offer budget-friendly options, making them an ideal choice for those looking for a quick and inexpensive meal.
  • Quick Service: Orders in cafes are often served quickly, making them great for those on the go.

Cons:

  • Limited Menu: Cafes may have a limited menu, primarily focusing on coffee, pastries, and simple meals.
  • Less Formal: If you’re seeking a formal or special dining experience, a cafe may not be the best choice.

Also Read: Top 10 Secondary Income Sources in 2024

Which Is Best for Customers?

The choice between a restaurant and a cafe ultimately depends on your preferences and the occasion. Here are some considerations:

  • Choose a restaurant for special occasions, fine dining, and when you desire an extensive menu and exceptional service.
  • Opt for a cafe when you want a quick, casual meal, a cozy atmosphere for a catch-up with friends, or an affordable and relaxed dining experience.

In conclusion, both restaurants and cafes have their unique charm and serve distinct purposes. The best choice depends on your mood, the occasion, and your budget. Whether you prefer the refined experience of a restaurant or the laid-back ambiance of a cafe, both options offer delightful dining experiences for customers to savor.

Categories
E-Commerce

E-commerce Giant Amazon Launches Intellectual Property Accelerator Program in India!

E-commerce Giant Amazon Launches Intellectual Property Accelerator Program in India
E-commerce Giant Amazon Launches Intellectual Property Accelerator Program in India

E-commerce giant Amazon on Sunday, July 4 launched the Intellectual Property (IP) Accelerator programme in India, offering sellers, who are also brand owners, easy access to services from trusted intellectual property experts and law firms.

Businesses may choose to engage with these IP law firms to help secure trademarks, protect their brands and tackle infringement, on Amazon.in and Amazon websites globally.

Mary Beth Westmoreland, vice-president, technology, brand protection at Amazon, said “we are excited to offer the advantages of this programme to our Indian businesses. Our Intellectual Property Accelerator Program enables businesses to protect their intellectual property, which in turn helps to ensure an authentic shopping experience for everyone.”

Westmoreland also added that the IP Accelerator programme is already available in the US, Europe and Canada. IP Accelerator was launched in the US in 2019, and has since then expanded to Europe, Japan, Canada, Mexico, and now India.

The process of obtaining a trademark registration with the Intellectual Property India, Trademarks Registry (IN TMR) can run up to as long as 18-24 months.

The IP Accelerator programme will help brand owners and seller navigate this process by connecting businesses with trusted IP law firms that are subject matter experts in this field with experience in drafting trademark and other IP registration applications. However, they may find it time-consuming and complex to go through the process on their own.

To date, six IP law firms Hasan and Singh, Lexorbis, Sujata Chaudhri IP Attorneys, Amitabha Sen & co, Remfry & Sagar, and H K Acharya & Company have signed up to be service providers as part of the IP Accelerator programme to support sellers on Amazon.in.

Businesses can engage with these firms to overcome common hurdles that could otherwise further delay the issuance of a registration.

The programme can be accessed by sellers on Amazon.in Service Provider Network (SPN), offering the benefit of availing the service at a single place.

Sellers do not incur any additional cost in accessing IP Accelerator firm listings on SPN and they can choose to engage with the law firms directly and independently for services of their choice at mutually agreed terms.

Categories
E-Commerce News

The Central Government Proposes Stricter E-commerce Norms To Tackle Unfair Trade Practices!

Love flash sales on e-commerce platforms? Well, it will soon be history! The Central Government has decided to revise the Consumer Protection (E-commerce) Rules, 2020 in the country to prevent unfair trade practices in e-commerce.

The revised e-commerce regulation will come into effect from July 23, 2021, according to which no e-commerce platform will be allowed to display any promotion of misleading advertisements, whether in the course of business on its platform or otherwise.

The Government has taken this step after receiving several complaints from aggrieved consumers, traders, and associations against unfair trade practices and widespread cheating being observed in the e-commerce ecosystem.

The Ministry of Consumer Affairs, Food & Public Distribution stated that the frequent occurrence of such unfortunate incidents has affected the consumer and business sentiment in the market. It has caused immense distress and anguish to many people. It was observed that there was an evident lack of regulatory oversight in e-commerce which required some urgent action.

The fast-growing e-commerce platforms have also brought the unfair trade practices of the market in which the various e-commerce entities are engaged under the radar. These platforms manipulate the search results to promote certain products, sellers, preferential treatment to some sellers, indirectly operating the sellers on their platform, selling goods that are close to expiration, influencing the free choice of consumers, etc.

Though conventional flash sales by third-party sellers are not banned on the platform, certain e-commerce entities are encouraging limited consumer choice by indulging in “back to back” or “flash” sales.

To prevent the exploitation of consumers, protect their interests, and encourage free and fair competition in the market, the Central Government is proposing a revised Consumer Protection (E-commerce) Rules, 2020 with certain amendments.

Many e-commerce platforms like Amazon, Flipkart, and Myntra among others will have to appoint a Chief Compliance Officer, a Resident Grievance Officer, and a nodal contact person in India.

CAIT Secretary General Praveen Khandelwal termed the new draft as a “guiding stone to purify e-commerce landscape of the country which has been greatly vitiated by various e-commerce global companies to the extent that not only the domestic trade has been damaged but even the consumers are also feeling the heat of their unethical business practices”.

The proposed amendments aim to bring transparency in the e-commerce platforms and further strengthen the regulatory regime to curb the prevalent unfair trade practices.

Categories
E-Commerce

India’s Processed Food Products Exports Grow 26.51% During April-February FY 20-21 Despite Challenges Posed by COVID-19 Pandemic

India's processed food products (Photo Credits:Pexels)

Despite the challenges posed by the COVID-19 pandemic, India’s export of processed food products has witnessed a growth of 26.51%in the Rupee term during April-February (2020-21), compared to the same period during the previous year (2019-20). According to official data by the government, the total value of export of processed products was Rs 43,798 crores during April-February 2021 as per the quick estimates.

The data further informed that major processed food products exported from India include pulses, processed vegetables, processed fruits and juices, groundnuts, guar gum, cereals preparations, milled products, alcoholic beverages, and oil meals. Moreover, the value added products such as processed vegetables, alcoholic beverages, and milled products have witnessed a robust growth of more than 40% in April-Feb (2020-21) compared to same period in the previous fiscal (2019-20).

The export of miscellaneous processed items including Indian snacks, sauces, starch products, vegetable flours, malt products etc and pulses grew by 36% and 33% respectively in the first 11 months of the current financial year (2020-21). Considerable exports growth was achieved for the cereals-based products (18%), processed fruits and juices (12%) and Groundnut (7%). The export of oil meals rose by 96% in current fiscal (April-Feb).

Despite the COVID-19 pandemic disrupted trade around the world, the overall growth of 26.51% achieved in export of processed food products of APEDA scheduled products due to concerted efforts and initiatives taken to facilitate export from India.

According to Dr M Angamuthu, Chairman, APEDA, this trend of increasing exports of processed food products is likely to continue in the next financial year (2021-22).  An increase in demand of Pulses, Processed fruits and vegetables, Milled products, cereals preparations and other processed items is seen especially from Middle East, Far East, USA and UK markets.

For boosting agricultural and processed food products exports, APEDA initiated series of measures including virtual buyer seller meet, product promotion meeting, webinars, creation of products specific export promotion forums, ensuring market access through organizing exports promotion activities, MOUs with key stakeholders, extending financial assistance for exports promotion and promotion of GI products.