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Top 10 Budget-Friendly Analytics Tools Every MSME Should Use in 2025

In today’s world, understanding customer behavior, sales trends and business performance is necessary for small businesses. MSMEs can use analytics to make better decisions, increase productivity, and boost growth. There are many powerful and affordable tools to do this. In this blog, we will explore some cost effective analytics tools that can help MSMEs.

USES OF ANALYTICS TOOLS

Many MSMEs still rely heavily on intuition to make business decisions, but incorporating analytics tools can transform the way they operate. 

  1. These tools help track sales performance, allowing businesses to identify their best-selling products or services. 
  2. By monitoring customer behavior, MSMEs can better understand what their audience prefers, enabling more targeted and effective strategies. 
  3. By identifying the campaigns that gives the best results, analytics are also essential for increasing marketing results
  4. They assist in managing inventory and cash flow, helping businesses avoid overstocking and unnecessary financial strain. 
  5. Analytics enable MSMEs to forecast future demand, allowing for smarter planning and growth.
SOME ANALYTICS TOOLS 
  1. Google Analytics 4
  2. Zoho Analytics 
  3. HubSpot CRM
  4. Mailchimp
  5. Google Looker Studio
  6. Metabase
  7. Bitrix24
  8. WhatsApp Business and Chatbase
  9. Social Media Analytics Tool
  10. TallyPrime with Dashboards
GOOGLE ANALYTICS 4

Google Analytics 4 (GA4) is a powerful, free tool designed to help businesses track and analyze website and app traffic. It provides insights into how many people visit a website, where they come from, and what actions they take once they arrive. GA4 also measures key conversions such as sign-ups, downloads, and purchases, making it essential for monitoring performance and customer engagement.

The tool shows important metrics like bounce rate, time spent on pages, and complete user journeys, helping businesses understand user behavior in detail. GA4 is completely free, easy to use with most websites and e-commerce platforms, and highly effective in helping small businesses understand what content, product, or service is attracting their customers.

ZOHO ANALYTICS

Zoho Analytics is a business intelligence and data analytics tool ideal for MSMEs looking to gain insights across different departments like sales, finance, HR, and customer relationship management. It offers visual dashboards and automated reports, enabling decision-makers to understand performance without sifting through raw data. The platform easily connects with Excel, Google Sheets, Tally, and various CRMs, allowing easy use of business data.

It helps analyze important fields such as revenue trends, inventory status, and employee performance, all from a single tool.  Zoho Analytics provides an all-in-one view of business performance, requires no coding skills, and comes with mobile access, making it convenient. The starting plan is budget-friendly and even offers a free version for up to two users.

HUBSPOT CRM

HubSpot CRM is a powerful and user-friendly tool designed to help MSMEs manage customer relationships, track sales activities, and streamline marketing efforts. It enables businesses to monitor deals, record customer interactions, and analyze sales performance with ease. The platform also provides insightful reports on team performance and lead conversion rates, making it easier to identify what’s working.

MSMEs can send marketing emails and track engagement criteria.  HubSpot offers a free plan with detailed dashboards, making it accessible even for small teams. It also helps automate sales tasks and follow-ups, ensuring no lead is missed. The CRM is especially effective for managing leads and boosting customer retention.

MAILCHIMP

Mailchimp is a popular tool for email marketing and campaign analytics, suited for small businesses and startups. It allows MSMEs to send email campaigns and track key performance standards. You can also segment your audience based on preferences or behavior, ensuring targeted communication.

One standout feature is Mailchimp’s ability to provide smart recommendations to improve your content and boost engagement. It also offers visually appealing reports, helping you analyze the effectiveness of each campaign at a glance. Mailchimp’s free plan supports up to 500 contacts, making it ideal for businesses just starting with email marketing. It’s known for its user-friendly interface, allowing even non-tech users to design and launch campaigns quickly.

GOOGLE LOOKER STUDIO

Google Looker Studio is a powerful and free tool that lets businesses create customized, interactive dashboards and reports. You can pull in data from multiple sources such as Google Analytics 4 (GA4), Google Ads, Google Sheets, and more to build a single visual dashboard that updates in real-time. This makes it easy to monitor performance without manually compiling reports.

What makes Looker Studio especially valuable for MSMEs is its drag-and-drop interface, which allows users to design dashboards without any coding skills. It’s also easy to share reports with teammates or stakeholders which is perfect for performance review meetings or investor updates.  It’s completely free, highly flexible, and ideal for businesses that want to visualize and present data clearly without investing in expensive tools.

METABASE

Metabase is a free analytics platform ideal for MSMEs that are a bit more tech-savvy. It connects directly to your database systems like MySQL, PostgreSQL, or MongoDB, allowing you to generate custom queries, dashboards, and reports without expensive software licenses. You can also schedule reports or explore data in real-time to track product or service performance.

This tool is perfect for internal analytics teams that want full control and customization without recurring costs. It’s free to use, and it supports visual graphs and dashboards for data storytelling.  No cost for licenses, customizable reporting through SQL queries, and a flexible dashboard system make Metabase a strong choice for startups and digital-first businesses.

BITRIX24

Bitrix24 is an all-in-one platform offering CRM, HR tools, sales tracking, and task management analytics, all together. It’s particularly useful for MSMEs that want to monitor both customer interactions and employee productivity without juggling multiple tools. Features include sales pipeline analysis, campaign and call monitoring, and team performance tracking.

The free plan covers essential CRM and analytics functions, making it a cost-effective option for small businesses. With a mobile app included, teams can stay connected. Bitrix24 helps MSMEs streamline customer service, sales operations, and employee analytics. It’s perfect for those looking to automate and analyze business performance without expensive subscriptions.

WHATSAPP BUSINESS AND CHATBASE

WhatsApp Business combined with Chatbase, becomes a powerful tool for customer communication and insight analysis. MSMEs can automate replies, manage incoming queries efficiently, and use Chatbase to analyze message trends, identify frequently asked questions, and gauge customer satisfaction over time. The basic tools are free, with paid upgrades available for advanced analytics and higher usage limits.

This setup helps small businesses boost customer engagement, reduce response time, and understand buyer behavior. It enhances real-time communication, makes customer support scalable, and provides insights into message timing, product interest, and query patterns which is ideal for businesses that interact heavily via chat.

SOCIAL MEDIA ANALYTICS TOOL

For MSMEs relying on social media for marketing, tools like Buffer and Later offer powerful scheduling and analytics features. 

  1. BUFFER helps track engagement criteria (likes, comments, shares) across multiple platforms like Instagram, Facebook, LinkedIn, and X. 
  2. LATER is especially strong for Instagram and TikTok, providing insights into follower activity, content performance, and peak engagement times. 

Both offer free plans for basic use, with paid plans starting at ₹700–₹800/month. They are useful as easy post scheduling and automation, visual dashboards with audience insights and great for tracking which content converts into sales or traffic

TALLYPRIME WITH DASHBOARDS

TallyPrime continues to be one of the most trusted accounting solutions among Indian MSMEs, it offers powerful insights into business performance with customizable dashboards. This software is especially useful for managing day-to-day finances, filing GST, and analyzing sales, purchases, and inventory in a streamlined way. With TallyPrime, businesses can generate real-time cash flow reports and get a clear picture of their financial health.

It also enables tracking of outstanding payments, helping entrepreneurs maintain better control over receivables. Add-on dashboards make it even easier to visualize data through simple graphs and charts, providing a snapshot of what’s working and where attention is needed.

TallyPrime is affordable, easy to use, and is tailored for Indian taxation and compliance systems. Its one-time license cost is budget-friendly, and the platform doesn’t require deep technical knowledge to operate which makes it accessible even for first-time business owners.

CONCLUSION

For today’s MSMEs, making data-driven decisions doesn’t have to come with a hefty price tag. With a wide range of free and affordable analytics tools now available. From Google Analytics 4 and Looker Studio to Zoho Analytics, TallyPrime, and Metabase, even small businesses can gain deep insights into customer behavior, sales trends, marketing performance, and overall operations without spending large amounts of money. These tools not only help track what’s working and what’s not but also enable smarter planning, better resource allocation, and more personalized customer engagement. Affordable analytics is a smart, strategic necessity.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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How Short-Form Videos Can Skyrocket Your Sales in 2025

In today’s digital landscape, short-form video has emerged as one of the most powerful tools small businesses can use to increase brand visibility, engage their audience, and earn money all without spending significantly on ads.

Platforms like Instagram Reels and YouTube Shorts have allowed even the smallest brands to gain attention and compete with larger companies. In this blog, we will learn about strategies that will help us in increasing the reach and grow our business. 

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Social Media Marketing: 5 Key Principles Every Start-Up Should Follow While Promoting Its Business on Social Media

BENEFITS OF SHORT FORM VIDEOS 

  1. ALGORITHM CONNECTS YOU TO NEW USERS

Instagram and YouTube promote short-form video content through their feeds. Instagram Reels often reach users who don’t even follow your account. Similarly, YouTube Shorts appear in feeds of entirely new audiences and communities. The platforms reward creators who post consistent, engaging content by increasing their visibility.

  1. CONSUMERS’ BEHAVIOR

The demand for video content is growing rapidly. Many consumers now want to see more videos from brands they like. Mobile shoppers are more likely to be attracted by videos than with static images. This highlights the format’s power in influencing purchase decisions.

  1. LOW COST MARKETING

Creating impactful short videos doesn’t require high-end production. A smartphone and basic editing skills are enough. This format enables small businesses to reach vast audiences organically, without spending heavily on advertisements. The opportunity for growth is high.

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  1. VIDEOS DEMONSTRATING PRODUCTS

Product demo videos work especially well because they show genuine products in a short span. The most effective demos includes various things like close-up shots showing detailed product features, before-and-after results, real-world applications or use cases and testimonials from satisfied customers

  • BTS WORKS BEST

This type of content builds trust and adds authenticity. Popular formats include footage of your manufacturing or packaging processes , “A day in the life” clips of your team and Office tours or workspace walkthroughs. These videos help make your brand homely and deepen your emotional connection with viewers.

  1. CONTENT MADE BY USERS

Any form of content like reels, stories, posts containing information or reviews about your brand made by users is called UGC. UGC means User Generated Content. You can repost videos made by your customers, create duets with customers or host contests that encourage customers to submit content. UGC helps potential buyers see real people benefiting from your products, boosting trust and purchase intent.

You May Read Also:

Why ONDC is a Game Changer for India’s Digital Commerce Revolution

CONCLUSION

Consistent content creation is always helpful. Every video you publish is a learning opportunity. The platforms reward creators who show up regularly, so continue posting even if your first few posts don’t go viral. Short-form video can become your most powerful sales channel.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Why ONDC is a Game Changer for India’s Digital Commerce Revolution

In India, big e-commerce platforms have dominated online shopping. Because of this, small businesses often struggle, they face high fees, less visibility, and tough competition. The Open Network for Digital Commerce (ONDC), supported by the Indian government, makes e-commerce fair and open for everyone. With ONDC, even small sellers will get a chance to sell online and reach more customers without being tied to one big company. In this blog, we will learn about ONDC being a game changing platform.

WHAT IS ONDC ?

It’s an open network. It is not owned by any one company. Unlike Amazon or Flipkart, which are closed systems, ONDC connects buyers and sellers through many different apps (like Paytm, Magicpin, etc.). If you’re a seller, you list your products once and buyers can find them across multiple apps. It also handles logistics and payments smoothly.

 HOW ONDC HELPS INDIAN SELLERS

  1. Makes E-Commerce Fair

Amazon and Flipkart control around 60 to 70% of e-commerce in India. They charge high commissions and usually support bigger sellers. ONDC changes this by offering a public, fair system where anyone can sell, including small stores at a much lower cost.

  1. Cheaper Online Setup

Building your own website or app is costly and difficult. ONDC makes it easy. Sellers can list products using simple apps. Seller doesn’t need to spend lakhs building an online store. Some apps charge as little as ₹500/month.

  1. Local & National Reach

Whether you’re a small store in Jaipur or an artisan in Varanasi, ONDC helps you serve local customers and reach buyers across the country without depending on a single big platform.

  1. Lower Fees

Amazon and Flipkart take 15–40% of what sellers earn. ONDC charges only about 3–8%. For a ₹1,000 product, you might pay just ₹30–₹80 in fees on ONDC instead of ₹300.

  1. Delivery Made Easy

Delivery is often expensive for small sellers. ONDC connects you to delivery partners like Dunzo, Shiprocket, Swiggy Genie, Delhivery, LoadShare, Dunzo, Shiprocket, and India Post. You can pick what works best for you.

  1. Easy Payments

ONDC supports payments through UPI, RuPay, and net banking. No need for costly payment gateways. Sellers get paid faster and doesn’t have to wait for  7–15 days like on other platforms.

  1. Seller Control Over Data

On big platforms, sellers don’t get access to customer info and must rely on paid ads. ONDC changes this. Sellers get more transparency and can see buyer details, helping them build real relationships with customers.

  1. Grocery Stores Go Online

Local grocery shops that were never online before can now sell digitally. Apps like Digit and SnapBizz help them list their products easily. Customers can order through ONDC apps, and the shop can deliver without needing tech skills.

  1. Farmers & Artisans Benefit

Farmers can sell their produce directly to buyers, skipping the middlemen. Handicraft sellers can reach bigger markets without spending a lot on ads or websites.

  1. Government Support

ONDC is supported by the Ministry of Commerce. This adds trust and ensures rules are in place to support fair competition and help MSMEs grow.

 CHALLENGES ONDC FACES 

  1. Many small shopkeepers still haven’t heard of ONDC or don’t know how to join. That’s why training sessions and awareness programs are being held to spread the word.
  2. Many small sellers aren’t comfortable using tech. ONDC partners like GoFrugal and eSamudaay are helping by providing easy tools and support.
  3. To stay on top, Amazon and Flipkart might lower their fees or offer perks to sellers. But since ONDC is open and neutral, it offers freedom that these big platforms can’t match.
  4. Reaching remote areas is still a challenge. ONDC is working with India Post and other rural delivery services to fix this.

 CONCLUSION

ONDC isn’t just another shopping platform. It’s a movement to bring India’s small shops, grocery stores, and local sellers into the digital world on their own terms. By making online selling cheaper, more transparent, and less dependent on big platforms, ONDC is helping small businesses.

There are some challenges, but the potential is massive. With strong support from the government and rising interest from sellers and buyers, ONDC is shaping the future of online shopping in India.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

 

 

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Top Strategies to Attract Customers Using Referral Marketing and Mouth Publicity

In today’s digital era, no business can survive on the basis of advertisements alone. Customer trust and experience is the real capital. In such a situation, if a happy customer recommends your brand to his friends, it becomes a promotion.

This is called Referral Marketing and Mouth Publicity. Both these methods are not only less expensive, but also strengthen trust among customers. In this blog, we will learn in detail how new customers can be added through referral programs and mouth publicity can be turned into an effective marketing tool.

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Zero Budget Marketing Hacks: Use WhatsApp & SMS to Boost Sales Fast

HOW TO MAKE CUSTOMERS FROM REFERRAL?

1) What is a referral program? 

A referral program is a type of marketing technique in which you give incentives (such as discounts, gifts, cashback, etc.) to your existing customers so that they promote your business to others. For example, if you tell a friend about our product and he buys it, you will get a gift voucher of ₹ 100 and your friend will get a 10% discount on the first purchase.

2) How to start a referral program?

  1. Decide the reward for referrals. You can give people cashback, discounts, free products or services, loyalty points or reward coins. 
  2. Create a referral code or link that you can distribute to every customer. This will help you find out who referred whom.
  3. Create a referral tracking system. In this, you keep a system in the website or app so that the customer can see how many people he referred to and how many rewards he got.
  4. Promote your referral program. You can inform people about your program through Instagram, Facebook, WhatsApp, and email. 
  5. While doing all this, keep in mind that you clearly state the terms and conditions of the referral.

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How to Build a Successful Brand in Small Towns

3) How to make the referral successful?

After running a referral program, it also has to be made successful.

  1. You should keep attractive and immediate rewards. 
  2. You can also set a time limit like “Refer within 7 days and get instant reward”.
  3. Make it easy to share the referral through the app or website, this will make people ready to share.

HOW TO TURN THE WORD OF MOUTH PUBLICITY INTO BUSINESS ?

1) Make your service or product so good that people recommend it themselves. When you work honestly and give the customer a better experience than expected, the customers themselves tell others about your product. This will be beneficial for you.

2) Encourage customers to share. Ask customers to tag you on social media or tell their friends if they like the product.

3) Promote customer reviews. Share the reviews, photos, videos of customers who are happy with you on your profile, website or post.

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4) Create a combo of referral and word of mouth publicity. When a customer tells someone that he has received rewards, both benefit.

5) Make loyal customers brand ambassadors. Give a special role to those customers who shop repeatedly. Take feedback from them and give them new products first. This will help them more in promoting you.

6) Localize influencer marketing. Give free products to local or small creators and ask them to review it. This will create credible publicity, especially in smaller cities.

Conclusion

Referrals and word of mouth publicity are both marketing tools that are based on customer experience and engagement. If you have provided a good product or service to your customer, they automatically become publicans.

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Top E-Commerce Strategies for 2025 to Grow Your Online Business

All you need is a well-organized referral system and a little incentive to make the customer feel that his/her words and efforts are valued. This way, you can grow your business rapidly even without a large advertising budget.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top E-Commerce Strategies for 2025 to Grow Your Online Business

India’s E-Commerce Sector has become competitive, local and tech-enabled. Multinational giants like Amazon and Flipkart already have a strong hold on the market and government-sponsored ONDC has also emerged as a new revolution. Small businesses, innovation-based Startups and work-from-home entrepreneurs are now wondering which platform will be better for them.

They question, which will give them more profits, charge less and reach customers faster. In this blog, we will compare Amazon, Flipkart and ONDC and try to understand what the e-commerce strategy should be in the year 2025.

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 DIFFERENCE BETWEEN AMAZON, FLIPKART AND ONDC

  1.  PRESENCE AT VARIOUS PLATFORMS

In today’s digital age, it is not wise to rely on only one e-commerce platform. Businesses should make their presence felt on every major platform.

  1.    In Amazon, you can streamline storage and distribution through services like FBA and Seller Flex.
  2.  Flipkart’s Plus program can provide additional benefits to customers, which help in increasing loyalty.
  3. Sellers on ONDC can list their products through multiple partner apps at the same time.
  1. UNDERSTANDING OF MARKET

Each platform has its own reach, but it is important to adopt a different approach to reach local customers. 

  1.  Amazon’s Local Seller Program helps target customers from nearby areas.
  2.  Flipkart Samarth program connects small town and regional sellers to the mainstream.
  3.   ONDC enables reaching the local market without high advertising costs.

You May Read Also:

10 Tips for Starting an E-commerce Business in 2025

  1.     INVESTMENT FEE STRUCTURE

Knowing and managing the fees charged by the platform is crucial to maintaining profitability in the business.

  1.       It is wise to include high-margin products in the FBA model on Amazon, even if it incurs a commission of 8-25%.
  2.       Costs can be reduced by prioritizing low-fee categories like books and apparel on Flipkart.
  3.       ONDC is an ideal platform for small sellers as the commission is either very low or non-existent.
  1. ANALYSIS

Knowing which product is performing better in which location and on which platform is important for growth.

  1.       Amazon’s Brand Analytics Tool helps sellers understand sales trends.
  2.       Product performance, complaints and customer preferences can be understood through Flipkart Seller Hub.
  3.       Apps like Paytm under ONDC use the data to give appropriate advice to the seller.

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5 E-commerce Conversion rate Tips that will double your Sales

  1.       USE OF SOCIAL MEDIA

Social media has become a powerful weapon in the modern era of marketing.

  1.       On Amazon, Amazon Live and promotions in collaboration with social media influencers increase customer engagement.
  2.       On Flipkart, showcasing products through videos can build trust among customers.
  3.       ONDC does not have social media integration, so sellers there have to rely on strategies like WhatsApp, Google Business and SEO.

STRATEGY FOR EACH PLATFORM

  1. AMAZON

If you are selling high-end products like laptops, home appliances, branded apparel or exportable items, Amazon is the perfect platform for you. The FBA model offers faster delivery and access to Prime customers. However, competition on Amazon is very high, so investing in promotions is essential to increase the visibility of products. Getting 5-star reviews from customers, strong service and attractive descriptions can increase sales exponentially.

  1.  FLIPKART

Selling cheap fashion products, local items and household goods on Flipkart can be more profitable. If your brand sells quality products at a reasonable price, then Flipkart is the best option for you. Participating in sale events here can increase sales manifold. Customers prefer Flipkart Assured sellers, so timely delivery, low returns and maintaining good customer service are important.

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Amazon India Helps Women Entrepreneurs, Artisans and Weavers to Double Their Sales in 10 Weeks Under ‘Stand for Handmade’ Initiative

  1.  ONDC

ONDC is specifically for sellers who cannot afford the fees or complexities of larger platforms. This platform is no less than a boon for grocery stores, household product sellers, handicraft manufacturers and small industries.

Sellers can open their shop through any partner app associated with ONDC. Delivery can either be done by themselves or tie up with local courier services. Measures like WhatsApp Business, Google My Business and product listings in local languages prove to be effective in connecting customers on ONDC.

IMPORTANT STRATEGY FOR 2025

  • BE PRESENT EVERYWHERE 

A smart seller does not rely on just one platform. He expands his reach through combinations like Amazon, Flipkart and ONDC. This makes it possible to deliver products to a variety of customers.

  • MAKE LOCAL CUSTOMERS YOUR TARGET AUDIENCE

 The biggest advantage of ONDC is that you can reach customers in your area without any advertising cost. This is especially useful for businesses that want to make their shop digital. 

  • PLAN YOUR INVESTMENT 

Many sellers adopt the strategy of selling high-margin products on low-fee platforms to increase their profit margins. This also reduces their operating costs and increases their profits. 

  • EFFECTIVE USE OF DATA

 If a seller understands which product is being liked more on which platform, he can decide the stock and price accordingly. Making business decisions based on data is the key to success. 

  •  INCREASE THE USE OF SOCIAL MEDIA 

Nowadays customers first see the product on social media. So use platforms like WhatsApp, Instagram and YouTube to create awareness and then drive customers to platforms like ONDC, Amazon or Flipkart.

CONCLUSION

E-commerce is no longer the domain of big brands or companies. Government-backed platforms like ONDC have given small traders, artisans and home entrepreneurs an opportunity to make their mark in the digital world.

If you sell high-quality products, take advantage of the reach of platforms like Amazon. If you are running a business on a budget, Flipkart could be the right choice. And if you are new, want to reach local customers and want independence, ONDC could be the revolutionary platform for you.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top Government Schemes to Empower MSMEs in India

MSME means Micro, Small and Medium Enterprises. In simple terms, they are those small businesses which can be run without hefty investments and machines, but are still an important part of our county’s economy. The government has started many schemes which provide them financial aid, training and technical support etc. Let’s discuss these 5 government schemes.

 PRADHANMANTRI MUDRA YOJANA  (PMMY)

The government made this scheme in 2015 to help small businesses in getting easy and cheap loans without bank guarantee. It provides unsecured loans to small shopkeepers, artisans, manufacturers and women etc. It is suitable for startups as the interest rate is relatively low and there is minimum paperwork. It has 3 categories – Tarun, Kishore and Shishu. In the Shishu category, a loan of only ₹50,000 is available, while in the Kishor category, a loan of ₹50,000 to ₹5,00,000 is available. In the Tarun category, a loan of ₹5,00,000 to ₹10,00,000 is available. For this you can apply by visiting the nearest bank, NBFC or MFI. You can also apply online on the site www.mudra.org.in.

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MSME Schemes by Modi Government for Entrepreneur Loans

CREDIT GUARANTEE FUND TRUST FOR SMALL AND MEDIUM ENTERPRISES

This scheme was created in 2000 for businesses that want to take loans without security. All new and existing businesses can apply for this. The application has to be submitted by visiting your nearest bank. In this, loans up to ₹ 2 crore will be available without security and the bank and NBFCs are protected from losses. This is very beneficial for starting a new business and expanding your business.

 PRADHANMANTRRI RROJGA SHRIJAN KARYAKRAM

To promote self-employment and reduce unemployment in urban and rural areas of the country, the government launched this scheme in 2008. Under this, any person above 18 years of age can take a loan to start his own business.

The general category will get 25% subsidy in rural areas and 15% in cities, while SC/ST/OBC/women/disabled will get 35% subsidy in rural areas and 25% in urban areas. For this, you can apply online on the website – www.kviconline.gov.in. You can also apply by visiting the District Industry Centre.

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MSME Loans in India: How to apply

 CHAMPIONS PORTAL

The government created this scheme in 2020 to solve the problems of MSMEs and help them become self-reliant. MSMEs who are struggling after Corona or want to expand their business can contact here. Many services are provided here like problem solving, information about government schemes, business guidance and marketing and technology support.

 MSME SAMRIDDHI YOJANA

This is not a scheme but an initiative. Under this, the government has helped the MSME sector to become digitally capable, self-reliant and competitive. Under this, the government has launched several sub-schemes and portals. Sampark Portal is an example of this, it is an employment portal.

Youth use it to find jobs and companies use it to provide jobs. It connects trained youth with MSMEs. Samadhan portal is the next example, it resolves the issues of pending payments. If an MSME is not getting the payment on time, it can contact here. Next comes the Sambandh Portal, it encourages public sector companies to procure from MSMEs. This increases the participation of MSMEs in government procurement.

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MSME Schemes by Modi Government for Entrepreneur Loans

 CONCLUSION

All these schemes created by the government help small businesses not only to grow but also to make them sustainable and competitive. With the help of these schemes any person can start his own business. He does not need any big amount. These schemes are participatory and beneficial in the initiative to become self-reliant.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

 

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Zero Budget Marketing Hacks: Use WhatsApp & SMS to Boost Sales Fast

Starting a business is a task. It takes a lot of effort and investment. Marketing the product & promoting the business is the key to growth. If you’re short on money or don’t want to invest a hefty amount on marketing, you should try Zero Budget Marketing. In this blog, we’ll tell you how you can promote your business using WhatsApp & SMS , and that too with little or no investment.

What is Zero Budget Marketing?

Zero Budget Marketing means promoting your business or product in little or no investment. It emphasizes the fact that you should use your personal network free tools and smart ways to reach as many people as you can. This is favorable for Small business owners, New startups, Entrepreneurs with limited budgets etc.

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Zero Budget Branding of Product by Cross Promotion Technique

Zero Budget Marketing Using WhatsApp

WhatsApp is a personal and direct communication tool. More that 50 crore people use it in India.

  1.     Use WhatsApp Business App –  This is a free way to promote your product and business. It has many features , one of which is Catalog. In the Catalog , you can add photos, prices, names, and details of the product. This gives the customer access to all the information at once. You can use the feature of “auto greetings ” and quick replies. This would send the new customer a welcome text like “Namaste welcome to ABC store ! How can we help you?”
  2.  Use WhatsApp broadcast List – Using broadcast list helps you send 256 people the same message without making a group. This saves time and energy. The only condition here is that everyone in the group must have your number saved in their phones.
  3. Do Branding using WhatsApp Status – WhatsApp status is one of the most prominently used features. People love to see other statuses and update them about their life through theirs. You can daily post pictures & links of your products. Use the status column to upload customer reviews, discount offers etc.

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Zero Dollar Marketing Strategies to Attain More Customers

  1. Make Groups on WhatsApp – You can add people in a large group to make a community and promote your business. Form groups of your loyal customers and update them daily about new products & discounts etc. Let them send messages so that their reviews can directly reach people. Remember to not send a lot of messages, as constant disturbance leads to them leaving the groups.
  2. Start a Referral Campaign – Referral means telling others about something in order to help the business. Start a campaign where your existing customers get rewards or discounts if someone comes to you through their referral. This would encourage them to promote your business.

 Zero Budget Marketing Using SMS.

SMS is the most effective way of marketing as everybody uses cell phones, if not smartphones, people tend to check SMS more often & this has 90% more chances of being read and not neglected.

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  1.     Frame An Appropriate Message – Keep the SMS Short, and action – oriented. Send clear and powerful messages. Do not send long paragraphs, as people don’t read them.
  2.     Put CTA in the message – Always give “Call-To-Action” in the message. This means adding phrases like -“call now”, “message on 911” etc. This would tell the customer what to do next.
  3.     Set Timings – Always remember to send messages from 10:00 am to 7:00 pm, as those are the timings people would look at your messages. Also keep in mind to send important texts at the right time, like sending messages of weekend sales just before the weekend, or the vacation offers just 2 to 3 days before vacation starts.
  4.     Add links in your manager – If you have your business website, add it in the SMS. Add the URL of your google form, if any. Use tools like bitly.com to make your links short and trackable.

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How to Increase Business Reach & Sales Using Facebook Page

 Tips

  1.     Add people you know just first. Try to send messages to your family, friends and acquaintances at first.
  2.     Remember to post status daily. Post your product, review, updates on upcoming product, its videos or offer pamphlets etc.
  3.     Try to start a referral campaign every month.
  4.     Analyze your messages about business growth. Study what kind of messages work best and send the next texts accordingly.
  5.     Don’t spam people with many texts at a time, they will block you.

 Conclusion

More than money, zero budget marketing needs time, intelligence and a good message. You can promote your business efficiently if you work the right way using WhatsApp & SMS.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

Startup Freedom or Franchise Security – What’s the Right Path for You?

These days, everybody wants to start a business, everyone wants to dream big and fulfill them. Usually, they have 2 options, adopt a franchise or establish a startup. Both have their pros and cons. As the title suggests, franchise gives you security or success as it is an already established business & startups lets you have the freedom to plan strategy etc. to grow your business. In the blog we will discuss both the business types.

FRANCHISE

Franchise is a business-model in which you start a business by adopting the brand name, working methods & identity of an already established organization. One has to adopt the rules & methods of the organization so that customers get some experience in every outlet. That means, you work on your own business but with an established name & system, which increases the chances of success.

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Which Franchise Model is Good For Your Business

BENEFITS OF A FRANCHISE

 The franchise model has many benefits that make it a safe option.

  1. You get an already established brand which is known & trusted by people. This makes initial sales easy.
  1. Franchise is an already planned & executed business. The franchiser gives you SOP, training manuals & supply chains, due to which you don’t have to do the research & planning.
  2. The Company also supports you in local & national marketing, which means one doesn’t have to invest in promotions.
  3. According to a study, the status of success in franchises is much more than those of start-ups , which makes it reliable for new business owners.

CHALLENGES IN FRANCHISE

Getting a franchise is beneficial best it also has many disadvantages as well.

  1. Franchise requires a hefty initial investment. This is because the company       charges you a fee, to give you the franchise. This could vary from 5 lacs to 50 lacs.
  1. The owner does not get full profit as he has to give 3% to 10% royalty fees to the brands.
  1. This model doesn’t give you freedom to make decisions. You ain’t even allowed to launch a new product or service according to your wish.
  2. Location isn’t decided by you. The company decides where you can open the franchise & most areas don’t get permitted.

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 STARTUP

Startup means establishing a business which is based on a new and innovative idea. In this, you launch a new product or service, or solve a problem. You also present it in a way which is different and attractive. In a startup you have to figure out the brand name, product design, marketing strategy and operation model. This model’s success is totally based on your imagination, homework & decisions & hence is risky.

BENEFITS OF STARTUP

A startup has many benefits which makes it attractive for creative & innovative people.

  1. The business model gives you the freedom to choose the idea, design the logo, decide the product, and make strategies for business & marketing.
  2. Financial decisions are in your hands. You don’t have to give someone royalty. You can decide the price & keep the profits.
  3. If your business works & grows, you can make your own brand value & start forming a franchise.
  4. In startup business, one has to learn about finance, marketing, management & team building etc,. which not help today but are beneficial for the future

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DISADVANTAGES OF STARTUPS

Building a startup is advantageous but also risky. It has many disadvantages

  1. startups are prone to failures as there is lack of funds, knowledge of the market &  a   strong team.
  1. Marketing needs a hefty investment as nobody knows the company in the beginning.
  2. Getting guidance is very important but equally tough. One has to manage operations, marketing and technical difficulties themselves.
  3. The investment risk is only faced by you. If the business fails, the money ,time and efforts are wasted and that too only out of your pocket.

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How To Apply For A Startup India Grant?

CONCLUSION

Franchise & startups are both roads to success. It depends on you, whether you want risk or freedom. It also depends on your experience & funding. If you don’t take risks & are fine with working on an already built system, then franchise is the best option for you. Choose a startup if you want to do something different , build your own identity & not fear challenges.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

  How to use WhatsApp Catalog to sell products?

The growing technology has made the current time a digital era. The access to the internet has made online shopping a common and more preferred activity. Everyone wants to shop from home; saving time and energy. To adapt to the new lifestyle, businesses need to go online. WhatsApp which was earlier used for chatting is now a powerful tool. WhatsApp Business allows you to carry your business in your pocket. It has features like WhatsApp Catalog which can help you sell products to the customers.

 WHAT IS WHATSAPP CATALOG ?

WhatsApp catalog is like a digital shop, which you can make using WhatsApp business app. It allows you to add pictures, prices and other details about your product. For example- if you are planning to sell handmade Rakhis, you can use the feature and add the pictures, names, prices and other details about it. You can then share the product links with your customers.

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HOW TO MAKE WHATSAPP CATALOG ?

For making WhatsApp Catalog, you need to download the WhatsApp Business App available on play store and app store. After downloading, one has to login using their business number and set up the profile. While setting up the profile, you have to add business name, photo, category, address and website if available.

In order to make a catalog, click on “More Options” and select “Business Tools”. Tap on “catalog “and click on ‘Add New Item’. Therein add the information like product name, category, prices, photos, link or product code and other details. Save this information and your product is now registered on WhatsApp catalog.

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HOW TO SELL PRODUCTS USING WHATSAPP CATALOG ?

After saving your product, the next step is to sell it. You can sell your product by sending its link or code to customers through chat, in this way the customer can easily get all the information about the product. Ask your customer to send these to their friends as well. Set up auto-send messages or quick replies so that the customer can easily order the product. Set up a team to reply to people and track the orders.

Use other features of WhatsApp like status and broadcast for promotions. Put your product on status everyday. Upload its photos, videos etc daily. Make a broadcast list and add customers on it. Take consent before adding the customer and then send them daily updates etc. Use groups to keep customers as a community. Add your loyal customers in the group and send them details about new products etc.

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 TIPS TO USE WHATSAPP CATALOG EFFICIENTLY

  1. Customers want to see the product clearly before buying and therefore you should always upload clear and attractive photographs.
  2. Customers like to ask very specific questions about the products and need clear answers. If their questions would be answered in the description, they would not be hesitant to buy the product. And hence you should always write short and simple descriptions.
  3. We as business persons always look out for profit and similarly customers also like to do so. To entice your customers, you should give them discounts and rewards. Ping them about offers and discounts.
  4. Customers have a low patience level and will go to other business profiles to buy the product if they aren’t answered on time therefore try to reply quickly so that the customer gets impressed. 

As the head of business, one needs to do a lot of things. Replying to customers becomes difficult while working and hence you should set ‘auto-reply’ messages.

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BENEFITS OF USING WHATSAPP BUSINESS

  1. WhatsApp Business is a free and easy to use app. One doesn’t need to have grave technological knowledge for using it. Anyone with a smartphone can use it and get the benefits.
  2. The feature of the catalog helps you give a smart presentation of the product. Customers get details about the product in just one click, which is time-saving for them.
  3. This app also helps in instant marketing as everybody has a smartphone and would check statuses and messages. You can post your product link on status and various groups and chats.
  4. WhatsApp is predominantly a chatting app, and thus this enables the customers to have direct conversation and clear their doubts.
  5. This allows people to see the product clearly, get detailed information in one click and have instant replies to queries, which makes chances of returns very low.

 CONCLUSION

WhatsApp Business is a great push for small businesses. It is a free tool which helps in branding, marketing, chatting and above all selling your product. This neither requires some technical knowledge nor any investment. This is a daily use app which can help you sell your products professionally. This only requires a smartphone and time, and you are good to go.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Marketing

5 Reasons Why Digital Marketing Is The Future Of Marketing!

5 Reasons Why Digital Marketing Is The Future Of Marketing!
5 Reasons Why Digital Marketing Is The Future Of Marketing!

From large organizations to small companies, everyone has realized the power of digitalization in the crisis. The adoption of digitalization will be the key to unlocking a brighter future.

Before we tell you five reasons, let us first tell you what digital marketing is!

To understand digital marketing, it is important to understand what marketing is first. The concept of marketing has always been about connecting with your audience and meeting them at the right place and at the right time.

Today, it simply means to connect with your audience and build a strong customer relationship where they are already spending maximum time- on the internet. Any marketing tactic that uses electronic devices to promote their business services or products on the internet is called Digital Marketing.

Businesses use digital channels such as search engines, email, social media platforms, and other websites to connect with existing and potential customers.

Why is digital marketing important these days?

Digital marketing helps you to reach a wider audience while sitting in one place. It is distinct from traditional marketing methods and targets potential buyers. It is more cost-effective as compared to traditional advertising methods and enables you to measure your success daily.

Although there are plenty of benefits of digital marketing, here are the top five:

1. Meet Your ‘Potential Buyers’ Directly

If you pick the traditional method of advertising like billboard, magazine, or on TV, you have very little control over who sees your ad. You can certainly measure demographics like viewership, readership, or population in a certain area- but it is still largely a shot in the dark.

Digital marketing allows you to identify and target a particular audience that is interested in purchasing your product or services. It also lets you send personalized and customized, high-converting marketing messages as it lets you research and identify your buyer’s persona.

2. Customize Your Marketing Efforts

While in a traditional method the ad on the billboard will cost you the same irrespective of the fact that the ad converts into a sale or not for you. Digital marketing enables you to track campaigns on a real basis and provides data. It can also let you have complete control over where you choose to spend your money.

If you work in a small company or have a small business with a limited budget for advertising, you can try investing in blogging, social media, or SEO which can guarantee high ROI even with minimal spending.

3. Let you compete with your competitors

Small business owners or entrepreneurs can use digital marketing to stay ahead of their competitors even if they do not have millions of dollars to spend on advertising. With effective digital marketing strategies like content marketing, SEO, and social media even small brands can create awareness and strong brand identity because search engines do not care which brand is the biggest and work on a simple algorithm. You can learn how to do digital marketing without burning a hole in your pocket easily!

4. You Can Measure Your Results

Digital marketing lets you have control over your metrics. You can see the number of impressions, views, shares, likes, and time on the page. This is one of the major benefits of Digital Marketing. It also allows marketers to see accurate results in real-time.

5. Meet Your Specific Marketing Needs

Digital display advertising and SEO, for example — are intended to catch everybody’s attention by casting a wider net; however, you can tailor them to meet your specific needs. Though these two avenues require significant time and financial investments to implement, they produce great results.

There are multiple digital marketing tools and tactics to learn. Each tool comes with its benefits and features. Every entrepreneur must understand the multidimensional features of Digital Marketing to make the most of it.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit www.badabusiness.com