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Top 10 Budget-Friendly Analytics Tools Every MSME Should Use in 2025

In today’s world, understanding customer behavior, sales trends and business performance is necessary for small businesses. MSMEs can use analytics to make better decisions, increase productivity, and boost growth. There are many powerful and affordable tools to do this. In this blog, we will explore some cost effective analytics tools that can help MSMEs.

USES OF ANALYTICS TOOLS

Many MSMEs still rely heavily on intuition to make business decisions, but incorporating analytics tools can transform the way they operate. 

  1. These tools help track sales performance, allowing businesses to identify their best-selling products or services. 
  2. By monitoring customer behavior, MSMEs can better understand what their audience prefers, enabling more targeted and effective strategies. 
  3. By identifying the campaigns that gives the best results, analytics are also essential for increasing marketing results
  4. They assist in managing inventory and cash flow, helping businesses avoid overstocking and unnecessary financial strain. 
  5. Analytics enable MSMEs to forecast future demand, allowing for smarter planning and growth.
SOME ANALYTICS TOOLS 
  1. Google Analytics 4
  2. Zoho Analytics 
  3. HubSpot CRM
  4. Mailchimp
  5. Google Looker Studio
  6. Metabase
  7. Bitrix24
  8. WhatsApp Business and Chatbase
  9. Social Media Analytics Tool
  10. TallyPrime with Dashboards
GOOGLE ANALYTICS 4

Google Analytics 4 (GA4) is a powerful, free tool designed to help businesses track and analyze website and app traffic. It provides insights into how many people visit a website, where they come from, and what actions they take once they arrive. GA4 also measures key conversions such as sign-ups, downloads, and purchases, making it essential for monitoring performance and customer engagement.

The tool shows important metrics like bounce rate, time spent on pages, and complete user journeys, helping businesses understand user behavior in detail. GA4 is completely free, easy to use with most websites and e-commerce platforms, and highly effective in helping small businesses understand what content, product, or service is attracting their customers.

ZOHO ANALYTICS

Zoho Analytics is a business intelligence and data analytics tool ideal for MSMEs looking to gain insights across different departments like sales, finance, HR, and customer relationship management. It offers visual dashboards and automated reports, enabling decision-makers to understand performance without sifting through raw data. The platform easily connects with Excel, Google Sheets, Tally, and various CRMs, allowing easy use of business data.

It helps analyze important fields such as revenue trends, inventory status, and employee performance, all from a single tool.  Zoho Analytics provides an all-in-one view of business performance, requires no coding skills, and comes with mobile access, making it convenient. The starting plan is budget-friendly and even offers a free version for up to two users.

HUBSPOT CRM

HubSpot CRM is a powerful and user-friendly tool designed to help MSMEs manage customer relationships, track sales activities, and streamline marketing efforts. It enables businesses to monitor deals, record customer interactions, and analyze sales performance with ease. The platform also provides insightful reports on team performance and lead conversion rates, making it easier to identify what’s working.

MSMEs can send marketing emails and track engagement criteria.  HubSpot offers a free plan with detailed dashboards, making it accessible even for small teams. It also helps automate sales tasks and follow-ups, ensuring no lead is missed. The CRM is especially effective for managing leads and boosting customer retention.

MAILCHIMP

Mailchimp is a popular tool for email marketing and campaign analytics, suited for small businesses and startups. It allows MSMEs to send email campaigns and track key performance standards. You can also segment your audience based on preferences or behavior, ensuring targeted communication.

One standout feature is Mailchimp’s ability to provide smart recommendations to improve your content and boost engagement. It also offers visually appealing reports, helping you analyze the effectiveness of each campaign at a glance. Mailchimp’s free plan supports up to 500 contacts, making it ideal for businesses just starting with email marketing. It’s known for its user-friendly interface, allowing even non-tech users to design and launch campaigns quickly.

GOOGLE LOOKER STUDIO

Google Looker Studio is a powerful and free tool that lets businesses create customized, interactive dashboards and reports. You can pull in data from multiple sources such as Google Analytics 4 (GA4), Google Ads, Google Sheets, and more to build a single visual dashboard that updates in real-time. This makes it easy to monitor performance without manually compiling reports.

What makes Looker Studio especially valuable for MSMEs is its drag-and-drop interface, which allows users to design dashboards without any coding skills. It’s also easy to share reports with teammates or stakeholders which is perfect for performance review meetings or investor updates.  It’s completely free, highly flexible, and ideal for businesses that want to visualize and present data clearly without investing in expensive tools.

METABASE

Metabase is a free analytics platform ideal for MSMEs that are a bit more tech-savvy. It connects directly to your database systems like MySQL, PostgreSQL, or MongoDB, allowing you to generate custom queries, dashboards, and reports without expensive software licenses. You can also schedule reports or explore data in real-time to track product or service performance.

This tool is perfect for internal analytics teams that want full control and customization without recurring costs. It’s free to use, and it supports visual graphs and dashboards for data storytelling.  No cost for licenses, customizable reporting through SQL queries, and a flexible dashboard system make Metabase a strong choice for startups and digital-first businesses.

BITRIX24

Bitrix24 is an all-in-one platform offering CRM, HR tools, sales tracking, and task management analytics, all together. It’s particularly useful for MSMEs that want to monitor both customer interactions and employee productivity without juggling multiple tools. Features include sales pipeline analysis, campaign and call monitoring, and team performance tracking.

The free plan covers essential CRM and analytics functions, making it a cost-effective option for small businesses. With a mobile app included, teams can stay connected. Bitrix24 helps MSMEs streamline customer service, sales operations, and employee analytics. It’s perfect for those looking to automate and analyze business performance without expensive subscriptions.

WHATSAPP BUSINESS AND CHATBASE

WhatsApp Business combined with Chatbase, becomes a powerful tool for customer communication and insight analysis. MSMEs can automate replies, manage incoming queries efficiently, and use Chatbase to analyze message trends, identify frequently asked questions, and gauge customer satisfaction over time. The basic tools are free, with paid upgrades available for advanced analytics and higher usage limits.

This setup helps small businesses boost customer engagement, reduce response time, and understand buyer behavior. It enhances real-time communication, makes customer support scalable, and provides insights into message timing, product interest, and query patterns which is ideal for businesses that interact heavily via chat.

SOCIAL MEDIA ANALYTICS TOOL

For MSMEs relying on social media for marketing, tools like Buffer and Later offer powerful scheduling and analytics features. 

  1. BUFFER helps track engagement criteria (likes, comments, shares) across multiple platforms like Instagram, Facebook, LinkedIn, and X. 
  2. LATER is especially strong for Instagram and TikTok, providing insights into follower activity, content performance, and peak engagement times. 

Both offer free plans for basic use, with paid plans starting at ₹700–₹800/month. They are useful as easy post scheduling and automation, visual dashboards with audience insights and great for tracking which content converts into sales or traffic

TALLYPRIME WITH DASHBOARDS

TallyPrime continues to be one of the most trusted accounting solutions among Indian MSMEs, it offers powerful insights into business performance with customizable dashboards. This software is especially useful for managing day-to-day finances, filing GST, and analyzing sales, purchases, and inventory in a streamlined way. With TallyPrime, businesses can generate real-time cash flow reports and get a clear picture of their financial health.

It also enables tracking of outstanding payments, helping entrepreneurs maintain better control over receivables. Add-on dashboards make it even easier to visualize data through simple graphs and charts, providing a snapshot of what’s working and where attention is needed.

TallyPrime is affordable, easy to use, and is tailored for Indian taxation and compliance systems. Its one-time license cost is budget-friendly, and the platform doesn’t require deep technical knowledge to operate which makes it accessible even for first-time business owners.

CONCLUSION

For today’s MSMEs, making data-driven decisions doesn’t have to come with a hefty price tag. With a wide range of free and affordable analytics tools now available. From Google Analytics 4 and Looker Studio to Zoho Analytics, TallyPrime, and Metabase, even small businesses can gain deep insights into customer behavior, sales trends, marketing performance, and overall operations without spending large amounts of money. These tools not only help track what’s working and what’s not but also enable smarter planning, better resource allocation, and more personalized customer engagement. Affordable analytics is a smart, strategic necessity.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Franchise vs Licensing vs Joint Ventures: What’s Best for Your Business in 2025?

In contemporary times, companies are constantly exploring ways to expand their reach, scale operations and get access to new markets. There are many strategies for business growth. Franchising, Licensing and Joint Ventures are one of them. In this blog, we will talk about these three models in detail.

FRANCHISING 

In this model, the owner of a brand grants an independent contractor the authority to run a company using the owner’s name, goods and services, system and continuing support. The franchisee agrees to abide by the franchisor’s rules and pay a fee in exchange. The franchisee uses the brand, trademarks and business processes.

The franchisor provides training, marketing support and systems. Franchisees have to pay initial setup fees and a percentage of profit. In this system standardization is crucial and all outlets must maintain consistency in quality and experience. Some of the examples of this model are Mc Donald’s, Dominos, Pizza Hut etc.

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ADVANTAGES OF FRANCHISING 

  1. Franchisees get benefits from the reputation, credibility and proven operational systems of an existing brand.
  2. Franchisors provide training, marketing assistance and operational guidance. This reduces the risk of failure.
  3. The failure rate in this model is very low because of the tried and tested system
  4. Franchisees get to trusted supplier networks.
  5. Franchisees have better knowledge of their local markets, helping brand succeed regionally

LIMITATIONS OF FRANCHISING 

  1. Franchisees must follow the rules, guidelines and business model set by the owner.
  2. There is no room for innovation and local adaptation.
  3. The overall profit is reduced as the franchisee has to pay royalty fees and marketing contribution.
  4. Negative publicity or failure of any one outlet can bring down reputation and sales of others as well
  5. Franchise agreements often contain strict clauses that may limit exit options and ability to switch business.

LICENSING 

In this model, a Licensor grants permission to use the property as in patent, technology, design, character or brand for particular purpose to a party, in exchange of feelings or royalty. The property shared is called Intellectual Property (IP).

This system does not involve ongoing control, only the intellectual property is shared and not the business model. Licensees can operate independently. The licensee has more operational freedom. One doesn’t get comprehensive training or marketing support. Some common examples are – 

  1. Disney licenses its characters to toy shops etc. 
  2. Microsoft licenses Windows OS to laptop manufacturers.

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ADVANTAGES OF LICENSING 

  1. Licensees get the right to use well known brands, patented technologies etc, which saves time and development cost.
  2. There is no need for extensive Research and Development as one can use existing innovation.
  3. The Licensor can continue focusing on product development while the partners handle distribution and sales.
  4. Licensing allows businesses to launch faster and gain instant credibility by using a well known brand or product.
  5. It involves having more operational freedom and very less oversight from the Licensor.

LIMITATIONS OF LICENSING 

  1. The Licensor has limited control over how the IP is used, which can lead to misuse or poor representation. 
  2. Delivery of low- quality product or service by licensee damages the reputation of the licensor.
  3. The licensee has to operate within the terms set by the Licensor.
  4. Constant payment of royalties or licensing fees reduces long term profitability.
  5. Licenses are granted for a limited period and renewal is not guaranteed.
  6. The licensee is restricted from developing a similar product or technology during or after the agreement.

JOINT VENTURES 

A Joint Venture is an alliance made by two or more parties to work together on a particular project, business or start-up. The parties together decide to share the investment, risks, profits and control. This venture can be for a short term project or a long term work. It is usually governed by a contract. It helps combine the needed resources, expertise and market access, etc. This business model has clear agreement on profit- sharing, roles and exit terms. Examples of this model are – 

  1. Starbucks is operated in India by Tata Group.
  2. Suzuki had to partner with Maruti to enter the Indian market.

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ADVANTAGES OF JOINT VENTURES 

  1. Financial Burden is reduced as both parties contribute capital, technology, manpower and other resources. This also makes each partner bear less individual risks.
  2. Every partner brings unique skills, technologies and strengths, which leads to more efficient operations and product development.
  3. Local partners contribute valuable insights in customer behavior, supply chain, legal systems and government relations.
  4. A local partner can help a foreign company navigate legal, cultural and regulatory challenges. 
  5. Joint ventures allow companies to quickly scale or enter new industries without building everything from scratch.

LIMITATIONS OF JOINT VENTURES 

  1. Partners may have different business goals, management styles or strategic priorities, leading to tensions.
  2. One partner may contribute more capital, expertise or efforts, creating an imbalance in workload or benefits.
  3. Decision making is shared which slows the process and causes disputes if partners don’t agree. 
  4. Setting up a joint venture involves complicated legal agreements, which can be time – consuming and costly.
  5. Poor performance of one partner can damage the overall image and success of the joint venture.

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COMPARISON

Franchising, Licensing, and Joint Ventures are three different models of business collaboration, each with distinct characteristics. Franchising focuses on both the brand and the business model. The relationship is contractual and ongoing, where the franchisor retains significant control over operations, brand use, and quality standards. The investment is typically made by the franchisee, who receives support in operations, training, and marketing. This arrangement is generally long-term, with the franchisee bearing most of the business risk.

A common example of franchising is a Subway outlet. Licensing, on the other hand, is centered around intellectual property (IP). The legal relationship is contractual but more limited in scope and duration. The licensor has little to no control over how the IP is used after licensing. Investment is minimal or none from the licensee’s side, and no operational support is provided. The duration of a licensing agreement can vary, often being short or for a fixed term. The licensee assumes most of the risk.

A typical example is Marvel licensing Spider-Man to a toy manufacturing firm. Joint Ventures (JVs) involve a shared business operation or project where both parties come together, usually forming a new legal entity or entering a partnership agreement. Control and investment are shared, and the level of support and operational involvement depends on the agreement. JVs are generally project-based or fixed-term in nature, with risks also being shared. A notable example is the Tata–Starbucks joint venture.

Franchising, licensing, and joint ventures each offer unique pathways for business expansion, but they come with distinct structures, levels of control, and risk-sharing dynamics. Franchising suits those looking for a replicable business model with strong brand control. Licensing is ideal for companies aiming to monetize intellectual property with minimal operational involvement. 

Joint ventures offer a collaborative approach, pooling resources and expertise for mutual benefit especially in new markets. The right choice depends on your business goals, available resources, risk appetite, and the level of control you wish to maintain. By carefully evaluating these models, entrepreneurs and companies can select a strategy that not only fits their vision but also ensures sustainable and strategic growth.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

 

 

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Top 9 Sustainable Practices for MSMEs in 2025 | Boost Growth While Going Green

In contemporary days, environmental concerns and social responsibilities are becoming extremely important. It is now a business necessity and not only a global issue. Adopting sustainable business practices is not only good for the planet but also ensures that the business is ready for the future. In this blog, we will see sustainable business practices that can be adopted by MSMEs.

SUSTAINABLE BUSINESS FOR MSMEs

Sustainable business practices are strategies that help a business grow without harming the environment or society. In the case of MSMEs, it saves energy and resources, reduces pollution and wastes etc. This idea also includes using ethical and local supply chains and supporting employees and communities. This helps the company remain in profit for a long term.

KEY PRACTICES FOR MSMEs

  1. Energy Saving
  2. Waste Management 
  3. Water Conservation 
  4. Eco Friendly Materials
  5. Green Products
  6. Environment Friendly supply chain
  7. Digital operations 
  8. Employee Training 
  9. Follow Environmental Laws
1. ENERGY SAVING

Sustainable Business practices involve saving resources for the future. 

  1. You should save energy by replacing old machines with energy – saving ones. 
  2. Change traditional bulbs with LED lights.
  3. You can reduce electricity use and bill by using solar panels. 
  4. Track your power usage using energy meters and then work accordingly.
2. WASTE MANAGEMENT 

Waste Management is important as it harms the planet in many ways. To do this normally in our day to day life, we have 5Rs. They are Refuse, Reduce, Reuse, Repurpose and Recycle. Similarly MSMEs can also follow the 3Rs.

  1. You can REDUSE the waste by producing only what is needed. Production should be measured.
  2. You should always consider REUSING the materials. You can reuse the packaging or the leftover fabric etc.
  3. You should RECYCLE the scrap metal, paper, plastic etc. For this, businesses can contact firms that do so.
3. WATER CONSERVATION 

Water is a non – renewable resource. If extinct it can’t be brought back. Companies should keep in mind to minimize its use and save it.

  1. Always use low flow taps as they reduce the amount and save water.
  2. Reuse the water for other purposes like cleaning or gardening.
  3. Build a rainwater harvesting system in your offices.
4. ECO FRIENDLY MATERIALS

Businesses should use planet friendly materials. They should buy, sell and use materials which are non-toxic, biodegradable and organic. They should also consider using recyclable or compostable packaging. They can switch from plastic containers to glass containers. They should also consider preferring suppliers who use ethical and planet friendly methods

5. GREEN PRODUCTS 

Try to design green products that are environmentally friendly. Make products that last longer and can be reused. If possible offer services like refill and repair. Businesses can go digital to reduce use of paper and plastic.

6. ENVIRONMENT FRIENDLY SUPPLY CHAIN

Going green not only means taking steps for your business but also engaging with people who are also concerned for the environment. You should buy from suppliers nearby to avoid transportation. You should choose vendors who follow ethical and environmental practices. If possible, you can choose to use electric vehicles for deliveries and other work.

7. GO DIGITAL

Try to work as much digitally as you can. Use cloud storage instead of paper files. Try to use WhatsApp, Emails and digital invoices. The best option is to offer products on e-commerce rather than to open physical stores.

8. EMPLOYEE TRAINING 

Employees are the backbone of your business. Educate them about saving electricity and water. Encourage eco-friendly habits  like turning off machines after use etc. Offer safe and inclusive workspaces and fair wages.

9. FOLLOW ENVIRONMENTAL LAWS

The government has made regulations to work in eco-friendly ways. One should get proper clearance from the Pollution Control Board. You should follow safety and hygiene standards and avoid illegal dumping of waste.

BENEFITS OF SUSTAINABLE PRACTICES 

Sustainable practices are not encouraged only because it concerns the environment but also because it helps you in various ways.

  1. It saves a lot of money as there are low energy, water and material costs.
  2. It attracts the eco- conscious customers who prefer green brands.
  3. It helps in getting easy loans and grants as green businesses get special funding.
  4. Adhering to pollution and labor laws helps avoiding fines.
  5. It helps expand markets as it becomes easier to export to countries with strict environment rules.
CONCLUSION 

Sustainability is a smart way to do business. This can lead to big savings, loyal customers and long term success as you are future ready. This can help you contribute to the global goal of environmental preservation. You can grow a successful business with the help of government schemes, financial institutions and consumer awareness. Sustainability is not only good for planet but also for business

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top 10 Green Business Ideas for MSMEs in 2025

Green business ideas are businesses that prioritize environmental sustainability. They reduce waste and pollution and help in conserving natural resources. For MSMEs, going green is not only socially responsible but also financially benefitting, as consumers and governments are increasingly supporting eco-friendly businesses.

VARIOUS BUSINESS IDEAS

  1. Organic Faming
  2. Recycling Business
  3. Manufacturing and Installing Solar Products
  4. Eco- Friendly Packaging 
  5. Green Delivery Services
  6. Organic Personal Care Products
  7. Eco-Friendly Cleaning Services 
  8. Sustainable Retail Store
  9. Waste to Product Business
  10. Green Consultancy Service

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  • ORGANIC FARMING

Organic farming refers to growing crops without the use of chemical fertilizers, pesticides. It encourages use of natural methods to maintain soil fertility and ecological balance. Businesses can sell organic vegetables, grains, or fruits at local markets or through online platforms. MSMEs can produce organic compost, vermicomposting, or manure.

They can also create packaged organic food products such as pickles, spices, and herbal teas. There is a growing demand for healthy and chemical-free food among consumers.There are government subsidies and certifications like ‘India Organic’ to support the growth of organic businesses. Organic farming also causes less damage to the environment and helps preserve soil health.

  • RECYCLING AND UPCYCLING BUSINESS

Recycling and upcycling involve collecting waste materials such as plastic, paper, metal, and clothes, and converting them into usable products. This not only helps in reducing waste but also makes a better product from that discarded item. They can set up a recycling unit for processing materials like plastic bottles, e-waste, glass, or cardboard. They can make upcycled home décor or furniture using old wood or scrap metal.

 Textile upcycling is also gaining popularity nowadays. Turning old clothes into bags, quilts, or accessories is both creative and profitable these days. MSMEs can start a local waste collection and sorting service to support recycling efforts in their community. This business ensures resources are reused rather than wasted. It helps reduce the landfills and lowers environmental pollution. Most importantly, recycling and upcycling ventures can be launched with small investments and have potential for scaling.

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  • MANUFACTURING AND INSTALLING SOLAR PRODUCTS

This involves the manufacturing or installation of solar-powered products or systems. They use clean, renewable energy from the sun to operate various devices. They also help meet energy needs. They can assemble solar lamps, lanterns, and streetlights. Another idea is offering solar panel installation services for homes and businesses.

 MSMEs can also provide solar-powered cold storage solutions in rural regions for agricultural and perishable storage needs. Distributing solar water heaters or solar cookers serve growing customer needs. There is high demand for solar solutions in rural and semi-urban areas where electricity is limited. The government offers several incentives and schemes that support such businesses.

  • ECO-FRIENDLY PACKAGING SOLUTIONS

Eco-friendly packaging involves creating alternatives of plastic packaging by using sustainable and biodegradable materials. This aims to reduce environmental impact while fulfilling the same functional needs. MSMEs can explore various avenues in this field. They can manufacture paper bags, cardboard boxes, jute bags, or bamboo containers to replace plastic-based options. You can offer eco-packaging solutions tailored for food delivery services and e-commerce businesses. 

Innovative products like reusable cloth packaging or seed paper packaging can also create a unique niche in the market. There is a rapidly growing demand for eco-friendly packaging due to increasing plastic bans and environmental awareness. Businesses providing green alternatives enjoy better brand visibility. This sector also strongly supports biodegradable and compostable practices, aligning with global sustainability goals.

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  • GREEN DELIVERY SERVICES

Green delivery refers to offering logistics and delivery services that minimize environmental impact. This can be done by using non-polluting. There are several green delivery opportunities for MSMEs. They can offer delivery services using bicycles or electric scooters which are both eco-friendly and cost-effective. 

Providing EV rental services for delivery is another profitable business. These services help reduce both air and noise pollution, especially in urban areas where traffic and emissions are major concerns. Electric vehicles and bicycles also come with the added advantage of low fuel and maintenance costs, making them financially reasonable and sustainable.

  • NATURAL AND PERSONAL CARE PRODUCTS

This business involves the manufacturing of skincare, haircare, and hygiene products using natural, herbal, or Ayurvedic ingredients. These products avoid harsh chemicals and focus on plant-based formulations. MSMEs can explore a variety of offerings in this space. They can create handmade soaps, shampoos, scrubs, and lip balms using herbal oils and natural extracts. Developing Ayurvedic remedies for common concerns like hair fall, acne, and skin irritation is also profitable.

Businesses can introduce a refill system to encourage customers to reuse containers and reduce single-use plastic waste. There is high demand for natural personal care products, especially among urban and health-conscious consumers. Such ventures can be started on a small scale, even from home, and products can be sold both online and through retail stores. Using sustainable packaging further enhances brand value and appeals to eco-conscious customers.

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  • ECO-FRIENDLY CLEANING SERVICE

Eco-friendly cleaning services involve cleaning homes, offices, and other spaces using non-toxic, biodegradable cleaning agents that are safe for both people and the environment. MSMEs can offer green cleaning services for homes, hospitals, restaurants, and other establishments where hygiene is critical. Another opportunity is to sell do-it-yourself (DIY) solutions made from natural ingredients. 

Businesses can also provide specialized services for post-event cleanups or move-in/move-out cleaning, which are nowadays in high demand. Eco-friendly cleaning is safer for human health and has a lower environmental impact compared to chemical-based cleaning. Its popularity is growing rapidly. This business requires low startup costs, making it accessible for new entrepreneurs.

  • SUSTAINABLE RETAIL STORE

Sustainable retail stores are businesses that focus on selling eco-friendly products.  They aim at reducing environmental impact and promote healthy consumption. MSMEs can open either physical or online stores that offer items like bamboo toothbrushes, reusable straws, cloth bags, and organic grocery products. 

Another attractive idea is setting up refill stations for products such as detergent, shampoo, and grains to encourage waste-free shopping. This type of business appeals to the rising number of environment-conscious middle-class buyers. It works especially well in urban neighborhoods and tourist destinations, where awareness and demand for sustainable products are higher. MSMEs can also partner with local artisans or NGOs to source unique, ethical products and build community support.

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  • WASTE TO PRODUCT BUSINESS

Waste-to-product businesses involve using waste materials to create functional or decorative items. This approach transforms discarded items into valuable products, contributing to sustainability and innovation. Agricultural waste can be converted into bio-bricks or paper. Coconut shells can be repurposed to craft bowls, lamps, or decorative handicrafts. 

Discarded tiles, wood, or steel can be used to produce unique home décor items, offering both functionality and aesthetic appeal. This business promotes innovation and provides employment opportunities, especially in rural areas. It also offers strong branding potential through themes like “Made from Waste,” which relates with environmentally-conscious consumers. 

  • GREEN CONSULTANCY SERVICE

Green consultancy services involve assisting other businesses in becoming more sustainable by reducing their harmful contribution to the environment. These services aim to guide organizations in adopting eco-friendly practices and adhere to the environmental standards. MSMEs can conduct energy audits for factories or buildings to identify inefficiencies and reduce energy use. 

They can also provide carbon footprint measurement and reporting to help businesses understand and lower their emissions. Offering support for environmental certifications and compliance. Green consultancy is a high-demand professional service as sustainability becomes a growing priority across industries.

It is especially suitable for individuals with a background in science, engineering, or environmental studies. It can be run online or remotely with minimal investment, making it an accessible and scalable business option.

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CONCLUSION 

Green businesses are the future and MSMEs can take this opportunity to lead the change. By focusing on sustainable ideas, you not only help protect the planet but also get access to a growing market of environmentally-conscious consumers. With low investment, government support, and growing demand, these ideas offer real potential for long-term profit and positive impact.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top Local Influencer Marketing Strategies for Small Businesses in 2025

In today’s world, small businesses are always looking for smart, low-cost ways to attract regular customers. One great way is local influencer marketing. Unlike big celebrities who charge a lot of money, local influencers are much more affordable, trustworthy, and more effective. In this blog, we will learn about local influencer marketing.

ADVANTAGES OF LOCAL INFLUENCER MARKETING 

A. CHEAP

One of the biggest reasons local influencer marketing is great for small businesses is because it’s much more affordable. Some influencers (with 10k–50k followers) might charge ₹4,000 to ₹40,000 per post, while others (under 10k followers) may even collaborate for free products or small perks. On the other hand, ads on Google or Facebook are getting costlier and don’t always work as well.

B. TRUST AND ENGAGEMENT

Local influencers have a close connection with their followers. Their audience trusts them, and when they recommend something, people actually listen. So, if they talk about your business, their followers are more likely to visit your store or check you out online.

C. RIGHT TARGET AUDIENCE

Instead of showing ads to random people across the country, local influencer marketing lets you connect with people who live near your shop or service area. This is super useful for places like cafés, gyms, salons, or local stores that rely on nearby customers.

D. INCREASES REACH

When influencers tag your location or mention your business online, it improves your visibility on Google and social media. This makes it easier for new people nearby to find your business online.

 2. HOW TO FIND RIGHT INFLUENCERS 

A. CHOOSE A PLATFORM

Use of social media varies from place to place. The audience goes to different platforms for varying purposes. Use social media platforms that match your business type:

  • Instagram – Great for food, beauty, fashion. Use hashtags or location tags.

  • Facebook Groups – Search for groups that match the purposes like support groups, fitness groups etc.

  • YouTube – Ideal for longer videos or reviews.

B. CHOOSE THE RIGHT INFLUENCER

Pick someone with real engagement and not just followers. Their audience should be similar to your target customers, and their content should feel real and interactive. It is advantageous if they’ve worked with other small businesses before.

3. WAYS TO WORK WITH INFLUENCERS

A. Free or Low-Cost Deals

You can often work with influencers just by offering free products or services. You can also give discount codes for their followers and track how many people used them. Hosting a small event and inviting influencers is another affordable way to create buzz.

B. Paid Collab (Still Not Too Costly)

Even if you pay, it’s still budget-friendly. An Instagram Story might cost ₹1,500–₹8,000. Reels usually range from ₹4,000–₹40,000. A blog post from a trusted local influencer can cost ₹8,000–₹25,000 but is great for long-term trust and Google ranking.

C. Long-Term Partnerships Work Best

Instead of a one-time post, try long-term deals. For example, offer three posts a month at a discounted rate. This builds stronger trust with their audience and feels more real.

CONCLUSION

Local influencer marketing is a smart, affordable way for small businesses to grow. By teaming up with trusted, relatable voices in your area, you can reach the right people, and build real trust without spending huge amounts. Local influencer marketing gives small businesses the chance to shine and succeed on their own terms.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Smart Hiring: How to Find the Best Remote Freelancers and Intern

Small businesses face many challenges, they have to find people with the right skills while keeping the costs low. Traditional hiring is expensive, it involves long-term contracts, office space, and equipment costs. The solution to this is hiring remote freelancers and interns. In this blog we will learn how one can manage to keep costs low yet have workers.

  1. FREELANCERS AND INTERNS

A. IT MAKES YOUR WORK EASY

Hiring remotely can save you a lot of money. You don’t need to pay for office rent, laptops, or employee benefits. You can hire people only when you need them according to hours o specific projects. You get access to talent from all over the world, not just your city. You avoid long hiring processes, remote hiring is usually much quicker.

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7 Most Critical Recruitment Process Steps

B.  WHAT IS BENEFICIAL ?
  • Freelancers are experienced professionals. They charge more but are perfect for tasks like website design, SEO, or creating ads.

  • Interns are usually students or fresh graduates. They may work for a small fee or even for free to gain experience. They’re best for tasks like social media, admin work, or basic research.

PLATFORMS TO HIRE FROM

A. Freelancers

You can hire freelancers from various platforms like 

  • Upwork – It is great for all kinds of projects. You can choose between hourly or fixed-price.

  • Fiverr – It is good for quick, small jobs like logos, videos, or SEO fixes.

  • Freelancer.com – It allows freelancers to bid on your project. This is a budget-friendly option.

  • Toptal – It is best for top-level experts. It is a bit pricey though.

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B. Interns

Interns can be hired from various platforms like- 

  • LinkedIn – You can post your opening with hashtags like #Internship or #Hiring. People can then search and apply for it.

  • Internshala – This is popular in India for student interns.

  • AngelList – It is ideal if you’re a startup looking for interns in tech or business roles.

  • University Job Boards – Using this you can reach out to colleges near you for eager student talent.
HIRING IS EASIER

Start by writing a clear job description about work, needs and pay. After you get applications, shortlist a few based on their past work or a small test. Do a short video call to check communication skills and how well they’d fit your work style. Once you choose someone, agree on things like deadlines, payment terms, and what tools you’ll use. 

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5 Tips Firms Should Follow for Hiring the Right Employee

LEGAL AND PAYMENT TIPS
  • Always use a simple contract to define the scope of work and payment terms.
  • For payments, use platforms like Google Pay, Razor PAY etc. 
  • Don’t forget to check your local tax laws to stay compliant with regulations around freelancer or intern hiring.

CONCLUSION 

The future of work is flexible. By hiring remote freelancers and interns, you can get expert help when you need it, without overspending. In today’s fast-moving world, this is a great money-saving trick and a smart growth strategy. It’s totally doable for small businesses with limited budgets.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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How Short-Form Videos Can Skyrocket Your Sales in 2025

In today’s digital landscape, short-form video has emerged as one of the most powerful tools small businesses can use to increase brand visibility, engage their audience, and earn money all without spending significantly on ads.

Platforms like Instagram Reels and YouTube Shorts have allowed even the smallest brands to gain attention and compete with larger companies. In this blog, we will learn about strategies that will help us in increasing the reach and grow our business. 

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BENEFITS OF SHORT FORM VIDEOS 

  1. ALGORITHM CONNECTS YOU TO NEW USERS

Instagram and YouTube promote short-form video content through their feeds. Instagram Reels often reach users who don’t even follow your account. Similarly, YouTube Shorts appear in feeds of entirely new audiences and communities. The platforms reward creators who post consistent, engaging content by increasing their visibility.

  1. CONSUMERS’ BEHAVIOR

The demand for video content is growing rapidly. Many consumers now want to see more videos from brands they like. Mobile shoppers are more likely to be attracted by videos than with static images. This highlights the format’s power in influencing purchase decisions.

  1. LOW COST MARKETING

Creating impactful short videos doesn’t require high-end production. A smartphone and basic editing skills are enough. This format enables small businesses to reach vast audiences organically, without spending heavily on advertisements. The opportunity for growth is high.

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  1. VIDEOS DEMONSTRATING PRODUCTS

Product demo videos work especially well because they show genuine products in a short span. The most effective demos includes various things like close-up shots showing detailed product features, before-and-after results, real-world applications or use cases and testimonials from satisfied customers

  • BTS WORKS BEST

This type of content builds trust and adds authenticity. Popular formats include footage of your manufacturing or packaging processes , “A day in the life” clips of your team and Office tours or workspace walkthroughs. These videos help make your brand homely and deepen your emotional connection with viewers.

  1. CONTENT MADE BY USERS

Any form of content like reels, stories, posts containing information or reviews about your brand made by users is called UGC. UGC means User Generated Content. You can repost videos made by your customers, create duets with customers or host contests that encourage customers to submit content. UGC helps potential buyers see real people benefiting from your products, boosting trust and purchase intent.

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Why ONDC is a Game Changer for India’s Digital Commerce Revolution

CONCLUSION

Consistent content creation is always helpful. Every video you publish is a learning opportunity. The platforms reward creators who show up regularly, so continue posting even if your first few posts don’t go viral. Short-form video can become your most powerful sales channel.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Why ONDC is a Game Changer for India’s Digital Commerce Revolution

In India, big e-commerce platforms have dominated online shopping. Because of this, small businesses often struggle, they face high fees, less visibility, and tough competition. The Open Network for Digital Commerce (ONDC), supported by the Indian government, makes e-commerce fair and open for everyone. With ONDC, even small sellers will get a chance to sell online and reach more customers without being tied to one big company. In this blog, we will learn about ONDC being a game changing platform.

WHAT IS ONDC ?

It’s an open network. It is not owned by any one company. Unlike Amazon or Flipkart, which are closed systems, ONDC connects buyers and sellers through many different apps (like Paytm, Magicpin, etc.). If you’re a seller, you list your products once and buyers can find them across multiple apps. It also handles logistics and payments smoothly.

 HOW ONDC HELPS INDIAN SELLERS

  1. Makes E-Commerce Fair

Amazon and Flipkart control around 60 to 70% of e-commerce in India. They charge high commissions and usually support bigger sellers. ONDC changes this by offering a public, fair system where anyone can sell, including small stores at a much lower cost.

  1. Cheaper Online Setup

Building your own website or app is costly and difficult. ONDC makes it easy. Sellers can list products using simple apps. Seller doesn’t need to spend lakhs building an online store. Some apps charge as little as ₹500/month.

  1. Local & National Reach

Whether you’re a small store in Jaipur or an artisan in Varanasi, ONDC helps you serve local customers and reach buyers across the country without depending on a single big platform.

  1. Lower Fees

Amazon and Flipkart take 15–40% of what sellers earn. ONDC charges only about 3–8%. For a ₹1,000 product, you might pay just ₹30–₹80 in fees on ONDC instead of ₹300.

  1. Delivery Made Easy

Delivery is often expensive for small sellers. ONDC connects you to delivery partners like Dunzo, Shiprocket, Swiggy Genie, Delhivery, LoadShare, Dunzo, Shiprocket, and India Post. You can pick what works best for you.

  1. Easy Payments

ONDC supports payments through UPI, RuPay, and net banking. No need for costly payment gateways. Sellers get paid faster and doesn’t have to wait for  7–15 days like on other platforms.

  1. Seller Control Over Data

On big platforms, sellers don’t get access to customer info and must rely on paid ads. ONDC changes this. Sellers get more transparency and can see buyer details, helping them build real relationships with customers.

  1. Grocery Stores Go Online

Local grocery shops that were never online before can now sell digitally. Apps like Digit and SnapBizz help them list their products easily. Customers can order through ONDC apps, and the shop can deliver without needing tech skills.

  1. Farmers & Artisans Benefit

Farmers can sell their produce directly to buyers, skipping the middlemen. Handicraft sellers can reach bigger markets without spending a lot on ads or websites.

  1. Government Support

ONDC is supported by the Ministry of Commerce. This adds trust and ensures rules are in place to support fair competition and help MSMEs grow.

 CHALLENGES ONDC FACES 

  1. Many small shopkeepers still haven’t heard of ONDC or don’t know how to join. That’s why training sessions and awareness programs are being held to spread the word.
  2. Many small sellers aren’t comfortable using tech. ONDC partners like GoFrugal and eSamudaay are helping by providing easy tools and support.
  3. To stay on top, Amazon and Flipkart might lower their fees or offer perks to sellers. But since ONDC is open and neutral, it offers freedom that these big platforms can’t match.
  4. Reaching remote areas is still a challenge. ONDC is working with India Post and other rural delivery services to fix this.

 CONCLUSION

ONDC isn’t just another shopping platform. It’s a movement to bring India’s small shops, grocery stores, and local sellers into the digital world on their own terms. By making online selling cheaper, more transparent, and less dependent on big platforms, ONDC is helping small businesses.

There are some challenges, but the potential is massive. With strong support from the government and rising interest from sellers and buyers, ONDC is shaping the future of online shopping in India.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

 

 

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Top Strategies to Attract Customers Using Referral Marketing and Mouth Publicity

In today’s digital era, no business can survive on the basis of advertisements alone. Customer trust and experience is the real capital. In such a situation, if a happy customer recommends your brand to his friends, it becomes a promotion.

This is called Referral Marketing and Mouth Publicity. Both these methods are not only less expensive, but also strengthen trust among customers. In this blog, we will learn in detail how new customers can be added through referral programs and mouth publicity can be turned into an effective marketing tool.

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HOW TO MAKE CUSTOMERS FROM REFERRAL?

1) What is a referral program? 

A referral program is a type of marketing technique in which you give incentives (such as discounts, gifts, cashback, etc.) to your existing customers so that they promote your business to others. For example, if you tell a friend about our product and he buys it, you will get a gift voucher of ₹ 100 and your friend will get a 10% discount on the first purchase.

2) How to start a referral program?

  1. Decide the reward for referrals. You can give people cashback, discounts, free products or services, loyalty points or reward coins. 
  2. Create a referral code or link that you can distribute to every customer. This will help you find out who referred whom.
  3. Create a referral tracking system. In this, you keep a system in the website or app so that the customer can see how many people he referred to and how many rewards he got.
  4. Promote your referral program. You can inform people about your program through Instagram, Facebook, WhatsApp, and email. 
  5. While doing all this, keep in mind that you clearly state the terms and conditions of the referral.

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3) How to make the referral successful?

After running a referral program, it also has to be made successful.

  1. You should keep attractive and immediate rewards. 
  2. You can also set a time limit like “Refer within 7 days and get instant reward”.
  3. Make it easy to share the referral through the app or website, this will make people ready to share.

HOW TO TURN THE WORD OF MOUTH PUBLICITY INTO BUSINESS ?

1) Make your service or product so good that people recommend it themselves. When you work honestly and give the customer a better experience than expected, the customers themselves tell others about your product. This will be beneficial for you.

2) Encourage customers to share. Ask customers to tag you on social media or tell their friends if they like the product.

3) Promote customer reviews. Share the reviews, photos, videos of customers who are happy with you on your profile, website or post.

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10 Growth Hacks Every Small Business Should Know

4) Create a combo of referral and word of mouth publicity. When a customer tells someone that he has received rewards, both benefit.

5) Make loyal customers brand ambassadors. Give a special role to those customers who shop repeatedly. Take feedback from them and give them new products first. This will help them more in promoting you.

6) Localize influencer marketing. Give free products to local or small creators and ask them to review it. This will create credible publicity, especially in smaller cities.

Conclusion

Referrals and word of mouth publicity are both marketing tools that are based on customer experience and engagement. If you have provided a good product or service to your customer, they automatically become publicans.

You May Read Also:

Top E-Commerce Strategies for 2025 to Grow Your Online Business

All you need is a well-organized referral system and a little incentive to make the customer feel that his/her words and efforts are valued. This way, you can grow your business rapidly even without a large advertising budget.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Top E-Commerce Strategies for 2025 to Grow Your Online Business

India’s E-Commerce Sector has become competitive, local and tech-enabled. Multinational giants like Amazon and Flipkart already have a strong hold on the market and government-sponsored ONDC has also emerged as a new revolution. Small businesses, innovation-based Startups and work-from-home entrepreneurs are now wondering which platform will be better for them.

They question, which will give them more profits, charge less and reach customers faster. In this blog, we will compare Amazon, Flipkart and ONDC and try to understand what the e-commerce strategy should be in the year 2025.

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E-Commerce vs Reselling vs Wholesale – Which One is Right for You?

 DIFFERENCE BETWEEN AMAZON, FLIPKART AND ONDC

  1.  PRESENCE AT VARIOUS PLATFORMS

In today’s digital age, it is not wise to rely on only one e-commerce platform. Businesses should make their presence felt on every major platform.

  1.    In Amazon, you can streamline storage and distribution through services like FBA and Seller Flex.
  2.  Flipkart’s Plus program can provide additional benefits to customers, which help in increasing loyalty.
  3. Sellers on ONDC can list their products through multiple partner apps at the same time.
  1. UNDERSTANDING OF MARKET

Each platform has its own reach, but it is important to adopt a different approach to reach local customers. 

  1.  Amazon’s Local Seller Program helps target customers from nearby areas.
  2.  Flipkart Samarth program connects small town and regional sellers to the mainstream.
  3.   ONDC enables reaching the local market without high advertising costs.

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10 Tips for Starting an E-commerce Business in 2025

  1.     INVESTMENT FEE STRUCTURE

Knowing and managing the fees charged by the platform is crucial to maintaining profitability in the business.

  1.       It is wise to include high-margin products in the FBA model on Amazon, even if it incurs a commission of 8-25%.
  2.       Costs can be reduced by prioritizing low-fee categories like books and apparel on Flipkart.
  3.       ONDC is an ideal platform for small sellers as the commission is either very low or non-existent.
  1. ANALYSIS

Knowing which product is performing better in which location and on which platform is important for growth.

  1.       Amazon’s Brand Analytics Tool helps sellers understand sales trends.
  2.       Product performance, complaints and customer preferences can be understood through Flipkart Seller Hub.
  3.       Apps like Paytm under ONDC use the data to give appropriate advice to the seller.

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  1.       USE OF SOCIAL MEDIA

Social media has become a powerful weapon in the modern era of marketing.

  1.       On Amazon, Amazon Live and promotions in collaboration with social media influencers increase customer engagement.
  2.       On Flipkart, showcasing products through videos can build trust among customers.
  3.       ONDC does not have social media integration, so sellers there have to rely on strategies like WhatsApp, Google Business and SEO.

STRATEGY FOR EACH PLATFORM

  1. AMAZON

If you are selling high-end products like laptops, home appliances, branded apparel or exportable items, Amazon is the perfect platform for you. The FBA model offers faster delivery and access to Prime customers. However, competition on Amazon is very high, so investing in promotions is essential to increase the visibility of products. Getting 5-star reviews from customers, strong service and attractive descriptions can increase sales exponentially.

  1.  FLIPKART

Selling cheap fashion products, local items and household goods on Flipkart can be more profitable. If your brand sells quality products at a reasonable price, then Flipkart is the best option for you. Participating in sale events here can increase sales manifold. Customers prefer Flipkart Assured sellers, so timely delivery, low returns and maintaining good customer service are important.

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Amazon India Helps Women Entrepreneurs, Artisans and Weavers to Double Their Sales in 10 Weeks Under ‘Stand for Handmade’ Initiative

  1.  ONDC

ONDC is specifically for sellers who cannot afford the fees or complexities of larger platforms. This platform is no less than a boon for grocery stores, household product sellers, handicraft manufacturers and small industries.

Sellers can open their shop through any partner app associated with ONDC. Delivery can either be done by themselves or tie up with local courier services. Measures like WhatsApp Business, Google My Business and product listings in local languages prove to be effective in connecting customers on ONDC.

IMPORTANT STRATEGY FOR 2025

  • BE PRESENT EVERYWHERE 

A smart seller does not rely on just one platform. He expands his reach through combinations like Amazon, Flipkart and ONDC. This makes it possible to deliver products to a variety of customers.

  • MAKE LOCAL CUSTOMERS YOUR TARGET AUDIENCE

 The biggest advantage of ONDC is that you can reach customers in your area without any advertising cost. This is especially useful for businesses that want to make their shop digital. 

  • PLAN YOUR INVESTMENT 

Many sellers adopt the strategy of selling high-margin products on low-fee platforms to increase their profit margins. This also reduces their operating costs and increases their profits. 

  • EFFECTIVE USE OF DATA

 If a seller understands which product is being liked more on which platform, he can decide the stock and price accordingly. Making business decisions based on data is the key to success. 

  •  INCREASE THE USE OF SOCIAL MEDIA 

Nowadays customers first see the product on social media. So use platforms like WhatsApp, Instagram and YouTube to create awareness and then drive customers to platforms like ONDC, Amazon or Flipkart.

CONCLUSION

E-commerce is no longer the domain of big brands or companies. Government-backed platforms like ONDC have given small traders, artisans and home entrepreneurs an opportunity to make their mark in the digital world.

If you sell high-quality products, take advantage of the reach of platforms like Amazon. If you are running a business on a budget, Flipkart could be the right choice. And if you are new, want to reach local customers and want independence, ONDC could be the revolutionary platform for you.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.