Category: Leadership Funnel

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Haldirams From Bhujia to Billion-Dollar Buzz

In a move that has stunned both Wall Street and Dilli Haat, investors linked with SpaceX — the futuristic force behind Elon Musk’s space ventures — have bought a stake in Haldiram’s, one of India’s most beloved and iconic snack brands.

In 2025, this news isn’t just viral — it’s historic. Because it proves one powerful truth: “Made in India” isn’t just local anymore. It’s global.

What’s the deal?

  • According to reports, several key SpaceX investors, through private equity networks and growth funds, have bought a stake in Haldirams.
  • Though this isn’t a direct SpaceX investment, it’s a massive vote of confidence from some of the world’s smartest tech investors, who typically back only hyper-growth, IPO-ready companies. And now, they’ve chosen an Indian bhujia brand.

Haldirams: From street snacks to shelf space in global markets

  • Haldirams isn’t just a snack brand anymore — it’s an empire of taste, trust, and tradition.
  • From humble beginnings in Nagpur, it now spans across India and abroad — exporting to the USA, UK, UAE, Southeast Asia, and more.
  • With this new investment, Haldiram’s plans to upgrade its digital operations, expand globally, rebrand for international markets, and most notably — prepare for a potential IPO in 2025-26.

Why would SpaceX investors pick a snack brand?

Because in 2025, investors are no longer just betting on tech — they’re betting on scalable, mass-market brands with a strong emotional connect. Haldiram’s fits the model perfectly:

• High growth, driven by India’s booming FMCG and export markets
• Strong unit economics, due to manufacturing control and brand loyalty
• And most importantly — potential to go global with minimal cultural adaptation.

This is the first time Indian bhujia and laddoo have entered the same investment universe as satellites and Starships. And that’s what makes it special.

What’s next for Haldiram’s?

  • Haldiram’s is now gearing up for a global transformation — focused on cross-border branding, direct-to-consumer platforms, cloud kitchens, AI-led logistics, and fusion flavor innovation.
  • Imagine Haldiram launching a “Masala Hummus” line in the Middle East, or “Samosa Pops” in the U.S. — this is not far-fetched anymore.
  • The brand is also revamping packaging, onboarding digital influencers, and expanding via e-commerce to new continents.

Why this is bigger than just a funding headline

  • This isn’t just a business deal. It’s a signal to the world that India’s brands are ready to go global. It’s proof that the world is ready to consume not just our software, but our snacks, stories, and spirit.
  • Haldiram’s success is a symbol — for every small-town founder, every local snack maker, and every Indian entrepreneur who dreams big.
  • If Bhujia can reach the stars, why can’t your business become a ‘Bada Business’?

Haldiram’s story shows us that every desi idea has global potential if backed by vision, planning, and the right business strategy.

Bada Business gives small business owners and startup founders exactly that. With complete handholding support, business tools, marketing guidance, and IPO readiness, Bada Business helps you scale from local hero to global brand.

So dream big, plan smart, and build your brand — because the world is ready for your ‘BadaBusiness’.

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Bounce Back business Business Case Studies Business Startup Ideas Leadership Building Leadership Funnel Marketing Motivation & Mind Control Motivational MSME News Powerful Personalities Process & Business Expansion Sales Startup Strategy Student

Vijay Shekhar Sharma: The Hindi-Medium Boy Who Made India Digital

Vijay Shekhar Sharma is the founder of Paytm and the face of India’s digital revolution. His journey is not just about building a company, but about breaking all limits—of language, money, and fear—to teach India how to pay through mobile.

Early Life and Education

Vijay Shekhar Sharma was born on July 8, 1978, in a small village in Aligarh, Uttar Pradesh. His father was a school teacher and his mother a homemaker. He studied in a Hindi-medium government school, where even understanding English was difficult. But inside him, there was a fire to do something big.

When he joined Delhi College of Engineering (now DTU) for higher studies, English became his biggest challenge. He couldn’t understand lectures or textbooks properly. But instead of giving up, he started learning English by himself—reading newspapers, listening to songs, and practicing every day until he gained confidence.

First Startup and Early Struggles

During college, Vijay fell in love with technology. In 1997, he launched a company called XS Corps that built websites. Along with a few friends, he also created a content management system similar to what WordPress is today.

He didn’t have a laptop or money. He worked from cyber cafes, coding late into the night. There were times when he didn’t even have enough money for food, but he never complained. He had a dream and believed in it with all his heart.

Start of Paytm

In 2000, Vijay started One97 Communications, which later became the parent company of Paytm. It offered value-added mobile services like caller tunes and alerts. But the real revolution came in 2010 when he launched Paytm—short for “Pay Through Mobile.”

At first, Paytm was only for mobile recharges and bill payments. But Vijay had a bigger dream—he wanted people to use mobile for everything, from buying tea to booking flight tickets. So he launched the Paytm Wallet, and soon, shops, autos, and businesses across India started accepting Paytm.

The Rise to Success

Paytm’s biggest growth came in 2016 during demonetization. With cash suddenly out of reach, India turned to digital payments—and Paytm was ready. In that one year, millions of new users joined Paytm and the company’s value grew rapidly.

In 2017, Paytm launched its own bank—Paytm Payments Bank. It then added services like Paytm Mall and Paytm Money. In 2021, the company went public with India’s largest IPO.

Challenges and Criticism

As the company grew, so did the problems. The IPO did not perform well in the stock market, and the company had to face financial losses and declining user trust.

Vijay also faced personal attacks and was even seen crying during a press conference. But he didn’t give up. He revised his strategies, strengthened his team, and worked hard to keep Paytmon top.

Paytm’s Present and Future

Today, Paytm is not just a wallet. It is a full digital ecosystem that offers payments, banking, investment, shopping, and more—all on one app. Vijay’s dream is to make India truly cashless, and Paytm is playing a big part in that journey.

                             Paytm’s Growth (2010–2024)

This graph clearly shows how Paytm’s user base grew rapidly between 2010 and 2024. From just 50 lakh users in 2010 to over 10 crore in 2024, the growth is nothing short of incredible. Demonetization acted as a major turning point, pushing the platform into every corner of the country.

Vijay Shekhar Sharma’s story is proof that dreams don’t need perfect English or a rich background—just courage and belief. He broke through language barriers, survived financial struggles, and built one of India’s most trusted tech brands. Today, he represents the face of India’s digital future.

At Bada Business, we believe in such stories of courage and transformation. We proudly support small businesses and new entrepreneurs, because together, we can make the Indian economy stronger.

 

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Leadership Funnel Strategy

Make Your Business Pandemic Proof With Powerful Booster Dose of LFP 2.0

Make Your Business Pandemic Proof With Powerful Booster Dose of LFP 2.0
Make Your Business Pandemic Proof With Powerful Booster Dose of LFP 2.0

With the onset of New Year 2022, a new variant of the virus has stuck our nation once again! Where large organizations have adopted the hybrid model of working, small business owners are again worried about the future of their business due to slow business operations. However, many startup owners are taking their venture to new heights despite the lockdown and other business challenges. How? Because they are good leaders!

Good leaders are indispensable, not just for an organization but also for the success of the business. Hence, organizations and business leaders need to train themselves for the right mindset and clear goals-especially when it comes to entrepreneurs.

Successful entrepreneurs are defined by three characteristics- 1. They are powerful risk-takers. 2. They can navigate through uncertain times. 3. They are highly ambiguous explorers. These three traits are critical for anyone who wants to grow as they enable a leader to perform, analyze and find solutions.

A strong entrepreneurial leader can turn problems into an opportunity that not only benefits the organization, but also contributes to his or her personal growth, and society at large. And at Bada Business, Dr. Vivek Bindra strongly believes that entrepreneurial leadership is both a mindset and a skill set. And the best part is that it can be taught!

And with the booster dose of Leadership Funnel Program 2.0, this program will help you to create opportunities for your business and will enable you to lead change, create value across business and society, and solve business challenges. To catalyst your growth, Dr. Vivek Bindra is bringing a powerful booster dose of Leadership Funnel Program 2.0 that will deliver the unique content of 300 days in just THREE HOURS! This course is designed to develop a mindset that will help you to see opportunities where others see challenges and acts as a muscle you can strengthen with the right practices and strategies.

Dr. Vivek Bindra—the best motivational speaker in India will be explaining 26 Strategies that will make your business-Pandemic Proof! Here are 26 strategies that will help your business to grow despite the challenges:

1) Capture the Inconvenience

2) Market Research

3) Talent Acquisition

4) Talent Engagement

5) Talent Retention

6) Talent Off Boarding

7) Team Management

8) Startup Metrics

9) Bait and Hook Model

10) Intellectual Property Rights

11) Design Thinking

12) Brand Positioning

13) Product Pricing Strategy

14) Reduce your COCA

15) Product Packaging

16) Creative Business Cards

17) 10Cs of Content Creation

18) How does a Brand become Viral?

19) Must-Haves in your Ads

20) 5As of Marketing

21) Online Reputation Management

22) Performance Management

23) Billion $ Business

24) Passive Income

25) Designing Effective KRA – KPIs

26) Project Management

So why not give your business the growth that it deserves? Do not forget to attend the powerful booster dose of LFP 2.0 on 26th January 2022.

Register Now: https://badabusiness.com/lfp-booster