Tag: Business Quotes By Dr. Vivek Bindra

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How to Build a Successful Brand in Small Towns

In contemporary times, the public in small towns is more aware, digitally active and enthusiastic about brands. There are fewer competitors and more loyal customers than in big cities. Doing business here is a golden opportunity.

With the right strategy and customer engagement, you can transform your business from a shop to a well-known brand. In this blog, we will see how we can create a local brand in small towns without spending a lot of money.

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  1. UNDERSTAND THE LOCAL MARKET

Market research is the first step to building a brand. Through this, you know what people like and what they need, after which you can give them the same. You can do this through small surveys and conversations.

Ask people what they like, what they need, etc. Find out which other brands are there in the market like yours and what are their weaknesses. Understand the local lifestyle, culture, festivals, clothing and language. This will give your brand a sense of belonging and people will stay connected to it.

  1. ESTABLISH YOUR BRAND

The brand will shine only when it is unique and leaves an impression on people’s minds. Decide on your brand name, logo, tagline, design, colours etc. It is your responsibility to create and maintain your brand identity. If possible, keep your name or tagline in the local language and give it a local touch. Keep the logo such that it matches the product and is memorable. In tier 2 or 3 cities, simpler names work better.

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  1. MARKETING

Don’t spend too much money to promote your business. Start with zero budget ideas. Use WhatsApp Business. Create a profile in it and upload a catalog and send updates to your customers through a broadcast list, put daily offers on the status. Put your business on Google My Business.

This is necessary to appear on Google search. This will allow people to see your location, timings, reviews and photos. You can also post reels on Facebook and Instagram, especially in the local language. Add behind the scenes, making processes and customer testimonials to make the content attractive. Promote mouth publicity. Give rewards on referral to the customers who come. You can do publicity for free in these ways.

  1.   RELATIONS WITH CUSTOMERS

Stay connected with every customer who comes to your shop. Build a relationship with them so that they come to your shop every time. Make every customer feel like a VIP. Remember the customer’s name and ask them how they liked the previous product or service. Take customer feedback seriously.

Give them greetings, coupons or offers on festivals and birthdays. Adopt the idea of a loyalty card. If customers like your product and service, they will definitely come and tell their other friends, neighbors etc. about you.

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  1.  CREATE A GOOD PRODUCT

Your brand will work only if your product is strong. Do not compromise on the quality of the goods. Give delivery to people on time, show professionalism in bill and packing as well. If there is any problem, fix it happily. Promote your product more than your shop because people need the product, not the shop.

  1.  DIGITAL PAYMENT AND ORDER TRACKING

In today’s era, everyone uses the phone and makes online payments. You should also adopt the medium of digital payment for the convenience of the people. Give customers the option to pay through QR code. Keep the option of order tracking for customers. Make billing simple.

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 CONCLUSION

Building a brand in Tier 2 and Tier 3 cities is an easy but responsible journey. If you understand the mindset, preferences and language of the local people, maintain the quality of your products, and gain trust with small efforts, your brand will not only sell but will also make a permanent place in the hearts of the people.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Business Startup Ideas MSME Startup Strategy Technology

1.14 Lakh Startups Create Over 12 Lakh Jobs in India

1.14 Lakh Startups Create Over 12 Lakh Jobs in India: Finance Ministry

India’s startup ecosystem is witnessing unprecedented growth. According to the Finance Ministry, over 1.14 lakh startups have generated more than 12 lakh (1.2 million) jobs in the country. This massive contribution to job creation in India highlights the importance of startups in fueling economic growth, innovation, and employment opportunities.

These startups are not only creating jobs but are also pioneering new green technologies and solutions to global challenges, such as climate change and carbon emissions. A growing trend among these startups is their focus on helping carbon dioxide (CO2) find a new life through carbon capture and carbon utilization technologies. This sustainable innovation is helping reduce the carbon footprint and transform CO2 into useful products like plastics, fuels, and other materials, making significant strides in India’s journey towards eco-friendly growth.

E-commerce Giants Like Udaan Play a Vital Role

Among the many players in the e-commerce industry in India, Udaan has become a prime example of how digital transformation is driving both business growth and job creation. Udaan connects small businesses to large markets, enabling them to scale and reach new customers, and significantly contributing to small business growth. Through its platform, Udaan streamlines the supply chain and opens up access to larger business networks, which in turn creates new employment opportunities in sectors such as logistics, technology, and customer service.

By fostering the growth of e-commerce startups, platforms like Udaan are shaping the future of the Indian digital economy, offering a glimpse into the future of online marketplaces and the vast potential they hold for job creation and business expansion.

A Vision for the Future: Sustainable Growth and Innovation

India’s startup revolution is not just about business growth; it’s also about creating a more inclusive, sustainable future. Startups are embracing green technologies, like carbon capture and utilization (CCU), which are helping the country take major strides in addressing environmental concerns. These technologies offer promising solutions to reduce carbon emissions and contribute to a cleaner environment, making India a leader in the global race toward sustainable development.

The growth of startups also aligns with the vision of a digital economy that promotes inclusive growth by creating job opportunities for people from all sectors. Eco-friendly innovations in India’s startups are not only focusing on business profits but are also significantly contributing to addressing global warming and building a greener future for the country.

Conclusion: Startups Driving India’s Economic Transformation

India’s startups, whether in the fields of e-commerce, sustainability, or technology, are creating new opportunities, advancing job creation, and contributing to economic growth. By embracing green innovations, these startups are making strides toward reducing India’s carbon footprint while building a future that prioritizes both environmental sustainability and economic prosperity.

The combination of carbon utilization technologies and the rapid growth of e-commerce platforms like Udaan is helping India move toward a more inclusive and sustainable future. This is just the beginning of India’s startup ecosystem revolution, where job creation, technological advancement, and environmental sustainability go hand in hand to shape a prosperous and eco-friendly future.

“Startups in India,” “Job Creation,” “Green Technologies,” “Sustainable Innovation,” “Carbon Capture,” “E-commerce Growth,” “Small Business Growth,” and “Eco-friendly Growth”.

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Business motivation

10 Business Quotes By Dr. Vivek Bindra That Are Pure Gold For Your Business!

10 Business Quotes By Dr. Vivek Bindra That Are Pure Gold For Your Business!
10 Business Quotes By Dr. Vivek Bindra That Are Pure Gold For Your Business!

Life is full of ups and downs! Sometimes we face them in full swing other times we might feel demotivated due to constant issues and disappointments especially when you are an entrepreneur. In these times we all need a business motivational speaker who can illuminate our darkest hour with his years of wisdom and knowledge. Dr. Vivek Bindra is one such mentor who has inspired millions of entrepreneurs, students, and small business owners to follow their entrepreneurial dreams.

Dr. Vivek Bindra is a globally acclaimed motivational speaker, corporate trainer, and business coach who has registered 9 Guinness World Records under his name. He is the owner of the world’s largest entrepreneurial YouTube channel because of the number of subscribers.

If you are facing challenges in your startup business and feeling demotivated, here are 10 inspiring quotes that are ‘GOLD’ for your business:

1. You don’t need hands & legs to drive your organization, you need a head & heart to drive your organization.

2. A clear vision or great vision without great people is completely irrelevant.

3. Acquiring the right talent is the most important key to growth.

4. The smartest business decision you can make is to hire qualified people.

5. The way you treat your employees is the way they will treat your customers.

6. Great people are a company’s greatest asset.

7. Satisfied employees will get more customers, and more customers will be more profitable.

8. People are not interested in who you are, they are interested in how you make them feel.

9. Either you grow or you go, either you are distinct or you extinct.

10. Brilliance around you will build brilliance within you.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. Get practical solutions easily with our step-by-step learning strategies, action plans, and frameworks that are designed to empower you and your business with in-depth knowledge.