Tag: Franchise Ideas for Small Towns

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How to Build a Successful Brand in Small Towns

In contemporary times, the public in small towns is more aware, digitally active and enthusiastic about brands. There are fewer competitors and more loyal customers than in big cities. Doing business here is a golden opportunity.

With the right strategy and customer engagement, you can transform your business from a shop to a well-known brand. In this blog, we will see how we can create a local brand in small towns without spending a lot of money.

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  1. UNDERSTAND THE LOCAL MARKET

Market research is the first step to building a brand. Through this, you know what people like and what they need, after which you can give them the same. You can do this through small surveys and conversations.

Ask people what they like, what they need, etc. Find out which other brands are there in the market like yours and what are their weaknesses. Understand the local lifestyle, culture, festivals, clothing and language. This will give your brand a sense of belonging and people will stay connected to it.

  1. ESTABLISH YOUR BRAND

The brand will shine only when it is unique and leaves an impression on people’s minds. Decide on your brand name, logo, tagline, design, colours etc. It is your responsibility to create and maintain your brand identity. If possible, keep your name or tagline in the local language and give it a local touch. Keep the logo such that it matches the product and is memorable. In tier 2 or 3 cities, simpler names work better.

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  1. MARKETING

Don’t spend too much money to promote your business. Start with zero budget ideas. Use WhatsApp Business. Create a profile in it and upload a catalog and send updates to your customers through a broadcast list, put daily offers on the status. Put your business on Google My Business.

This is necessary to appear on Google search. This will allow people to see your location, timings, reviews and photos. You can also post reels on Facebook and Instagram, especially in the local language. Add behind the scenes, making processes and customer testimonials to make the content attractive. Promote mouth publicity. Give rewards on referral to the customers who come. You can do publicity for free in these ways.

  1.   RELATIONS WITH CUSTOMERS

Stay connected with every customer who comes to your shop. Build a relationship with them so that they come to your shop every time. Make every customer feel like a VIP. Remember the customer’s name and ask them how they liked the previous product or service. Take customer feedback seriously.

Give them greetings, coupons or offers on festivals and birthdays. Adopt the idea of a loyalty card. If customers like your product and service, they will definitely come and tell their other friends, neighbors etc. about you.

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  1.  CREATE A GOOD PRODUCT

Your brand will work only if your product is strong. Do not compromise on the quality of the goods. Give delivery to people on time, show professionalism in bill and packing as well. If there is any problem, fix it happily. Promote your product more than your shop because people need the product, not the shop.

  1.  DIGITAL PAYMENT AND ORDER TRACKING

In today’s era, everyone uses the phone and makes online payments. You should also adopt the medium of digital payment for the convenience of the people. Give customers the option to pay through QR code. Keep the option of order tracking for customers. Make billing simple.

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 CONCLUSION

Building a brand in Tier 2 and Tier 3 cities is an easy but responsible journey. If you understand the mindset, preferences and language of the local people, maintain the quality of your products, and gain trust with small efforts, your brand will not only sell but will also make a permanent place in the hearts of the people.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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5 Reasons Why Franchise Business In India Is A Golden Opportunity For Entrepreneurs & Solopreneurs!

5 Reasons Why Franchise Business In India Is A Golden Opportunity For Entrepreneurs & Solopreneurs!
5 Reasons Why Franchise Business In India Is A Golden Opportunity For Entrepreneurs & Solopreneurs!

2020 was a tough year. And so is 2021. Many businesses are forced to shut. Businesses that survived the wrath of 2020, couldn`t bear the disasters of 2021 and disappeared into the darkness of uncertainty and financial crisis.

Many companies had to take the difficult decision to lay off their employees while carrying the health concern for both their customers and families. What had the potential to be a great year quickly became another year of waiting for the worst to be over in India.

It’s no secret that the events have inflicted damage on the global economy. Many people are looking for new ventures to start on their own and a franchise business in India could be a golden opportunity for them.

According to a report published in Franchise India, “franchising in India has clocked the annual growth rate of 30% with market size of USD 7.2 billion. This makes India, the second-fastest-growing industry.”

If you are looking to start your own business, there are many franchise ideas for small towns and cities that are thriving even during an economic or pandemic crisis. Watch, Million Dollar Franchise Business During Covid 19, here:

Here are five reasons why you should consider franchising in 2021 and more years to come:

  1. Successful Franchise Business Creates Employment

Where many businesses had to shut down or reduce their workforce, many businesses like Bada Business continued to grow and were able to prosper, remain profitable, and even hired more workers. Many franchises of Bada Business had a stable and successful business system. With its premium quality content, services, and products, many franchises across the country witnessed a surge in their customers and continue to attract customers, even today.

  1. Franchise Business Provide Support & Structure

When you come up with a small business startup plan, you are on your own. From capital investment to sales & marketing, business strategies to business structure, you will have to figure out everything. On the other hand, when you take a franchise of an already established business, you are provided with a systematic approach, structure, and support system that is already successful. Franchise business in India is far less risky than a do-it-yourself endeavor.

  1. During a crisis, Franchisees are not Left Alone

As we said earlier, being a franchise partner of an already established and popular brand provides you with a solid team. They share effective business techniques and best practices to enable their franchise partner to tackle unexpected circumstances, which is way better than independent business owners who learn after spending years in the same business.

  1. Provides more opportunities to minimize Expenses

Purchasing inventory from a larger network helps the franchise partners to keep their expenses down. During a crisis of any kind, this also helps them to stay competitive. Franchise business partners also have an added advantage to stay upgraded and updated with the latest technology as the franchise brand provides them with new technology and software to help them stay ahead in the market.

  1. Provides name recognition

Taking a franchise of a well-established and popular brand comes with its perks. The topmost benefit is that even during the hard times a brand name has the upper hand and attracts customers automatically. As the customers already relate to a particular brand, their loyalty will bring them to your shop because of the brand value.

Any popular brand is known for its consistency, and quality, which results in a customer`s loyalty and confidence in the product or service. This simply means that you do not have to invest money in marketing and advertising, as customers already connect with the brand.

Owing to a business, be it a franchise business in India, or an independent business, demands a determined entrepreneurial spirit. Depending on the industry, each franchise business has different requirements. But in general, to run a successful business you need great leadership skills, strong organizational and communication skills, plus a willingness to understand a whole new world of business.

Many times, people who lack awareness regarding their career, also take help from a business motivational coach to understand the dynamics of business.

To know more about building a business from the scratch, you can take the ‘Entrepreneurship Course’.