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How to Increase Business Reach & Sales Using Facebook Page

In today’s digital era, Facebook pages have become a powerful tool for small businesses. It is not only free but also easy to use and gives a good reach. It helps you to get new customers, increase brand awareness and take business to new heights. In this blog, we will learn how one can make a good business out using Facebook Pages.

GUIDE TO MAKE A FACEBOOK PAGE

  1. Make a Facebook account

    To make a Facebook page, one needs a Facebook account. This is free of cost. Remember to give genuine information as this would influence the reliability of your business.

  2. Make a new Facebook page

     You can mark a page once you have an account. Facebook homepage has a menu option, where you have to choose “Pages”. You will get an option for a new page. Choose it & enter information about your business like name, category and some details. Remember to fill these details carefully as they are your first contact with future customers.

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7 Strategies For Getting More Business From Social Media

  1.  Give the page a presentable look

    Design of your Facebook page is the first impression of your business. Choose an attractive profile picture and cover photo that represents your business. Give complete details about your business in the “About” section. Add contact details, working hours & location etc.

  1. Plan Your Contact

    Timely and attractive content is key to a successful Facebook page. Post high quality pictures of products with their prices & availability. Post about offers & discounts regularly. To engage with customers, conduct Q&A, Survey, live sessions etc. Keep your content informative as well as attractive.

  1. Boost Your Reach

    Use various strategies to boost your reach. Ask your family friends, acquaintances to join as well as promote the page, send your links to similar groups. Post about your page on other platforms like WhatsApp & Instagram.

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How to Build a Successful Business on Instagram from Scratch?

  1. Contact with Customers

    Answering your customers is important. You can answer through Facebook or WhatsApp. Set “auto-response”, so that no message is unanswered. Take reviews & feedback and use them wisely to fix your mistakes & grow the business. excellent Customer service will strengthen your reputation and increase customer loyalty.

  2. Payment & Delivery Services

    Set a well-organized payment & delivery system. Use digital payment options like UPI, Google Pay, Paytm. For large scale businesses, you can use Razor pay. Delivery services can be managed by contacting local delivery partners & National Courier Services. Set up clear delivery conditions & time span for transparency.

  3. Do analysis using Facebook Insights

    Analytics is a free tool presented by Facebook. You can use it and understand how effective your content is, who is your target audience & what are their reactions. You can make future content strategies using this data and get better results. Customize your content according to the trends & interest of customers.

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How to Increase Sales with Low-Cost Marketing Ideas

CONCLUSION

Facebook pages are a powerful tool to help your business grow. A well-planned & successful strategy can help you reach new markets, strengthen customer relations & increase sales.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Technology

Facebook Unveils Business Suite, an App for Managing Business Accounts Across Facebook, Instagram and Messenger to Help SMBs Grow

Facebook (Photo Credits: Pexels)

San Francisco, September 18: In a bid to help small and medium businesses (SMBs), social networking giant Facebook has launched Facebook Business Suite, an app for managing business accounts across Facebook, Instagram and Messenger. This newly rolled out Suite is a new interface which aims to help businesses save time and stay up to date by managing their Pages or profiles across its family of apps. The suite allows them to post to Facebook and Instagram at the same time, and manage and receive messages, notifications and alerts in one place.

Facebook said it has announced a Business Suite for small businesses first, adding that it is a long-term investment to make this the main interface for businesses of all sizes who use Facebook, Messenger, Instagram and WhatsApp. The firm added saying that the new facility  is available for small businesses globally starting today, i.e. September 17, and will expand to larger businesses next year.

Sheryl Sandberg, Chief Operating Officer, Facebook, in a blog post on Thursday said people can also easily see what’s working and learn what’s resonating with customers with Facebook and Instagram insights. “The last few months have been tough for small businesses everywhere, and while there are reasons to be optimistic there is still much uncertainty ahead. But whatever happens, Facebook will continue to do all we can to help them adapt, survive and thrive online,” Sandberg said.

Facebook had recently conducted a study on the impact of COVID-19 on consumers’ purchasing patterns and their use of digital tools to search for and interact with businesses The study revealed that half of those surveyed said they had spent more money online overall since the outbreak, and 40 percent have increased their use of social media and online messaging for product and business recommendations.

The survey also found encouraging support for local businesses. In the survey, of those who said they had started shopping at new businesses, nearly three-quarters said that at least one was a small business. Nearly 31 percent also said they will increase their spending with small local businesses once the pandemic is over.