Categories
Strategy

4 Effective Ways To Communicate Your Brand To Consumers For Better Recall Value!

4 Effective Ways To Communicate Your Brand To Consumers
4 Effective Ways To Communicate Your Brand To Consumers

Do you have a startup that nobody knows about? Or are you struggling with low customer reach? If any of these questions resonate with your current business crisis, then maybe you are not able to create a value for your brand that connects your target customer with it.

Today, customers lack trust in brands, so making your brand authentic and giving it a voice that gives out a clear message is a challenge that many entrepreneurs face in the market world. But, keeping your brand on the top is also essential to create a recall value.

If you have an excellent market sense, you can learn creative ways to hone your skills by taking a business coaching program.

Also, if you think you are doing everything right, but still falling short to make an impact on your customers, you can take help from the best motivational speaker in India. A great coach will help you to point at the loopholes of the marketing strategies.

How you choose to communicate with your niche audience can have an impact on your brand. It also determines if a customer recognizes your corporate message or chooses to ignore it.

So how can you communicate your brand message effectively with your customers? Here are 5 ways in which you can create a brand value that your customers will always remember:

1. Give Experiential Marketing a Try!

Externally or internally, experiential marketing is great for a startup business. However, it is crucial to stay consistent, especially during the rebranding. Use the same color combination, logos, and a consistent brand voice throughout, as it helps to maintain consistency. Keep it simple with contact info, and try not to incorporate too much information.

2. Make your Brand Real

Many customers in today`s world do not trust brands, they prefer to trust real customers who have got the hands-on experience on a specific product. “Word-of-mouth” has taken a digital avatar and now people take reviews more seriously before purchasing a product.

If your business also deals online, you can showcase real customers using or wearing your products through videos, photo displays, or live streaming social feeds whether at work or having a vacation. The real-world view gives an immediate answer to the most common question of customers- “where they can use the product?” To excel in this crucial step, you can also take any business coaching program in which branding is explained in detail.

3. Make Your Brand Irresistible

Catching your customer`s attention is crucial if you want to create a strong presence for your brand. To build a powerful presence, you can use a digital medium such as tablets, to showcase your logo or marketing collateral.

You can also use billboards to display your business in high-traffic areas. You can also put your staff in jerseys or t-shirts which are well-branded with your logo and brand colors. You can also provide your team as well as customers with branded mugs and water bottles.

4. Show Your Company Culture

Your company`s culture matters more than you can ever anticipate. Since consumers want more authenticity it is essential to showcase the beliefs and values of the organization and employees. You can take a picture of your organization participating in something charitable. Showing a strong culture can have a powerful influence on the entire vibe of your brand.

Don`t tell a brand`s story. Rather show your customers and make them experience it. Take your brand`s DNA and bring it to life by simply showcasing the story behind your brand values. You can use the above-mentioned tips to establish your brand`s authority in the market.

You can learn effective marketing tips by taking a business coaching program. To know more about it, visit www.badabusiness.com

Categories
Strategy

How To Create A Blog Post People Genuinely Want To Read?

How To Create A Blog Post People Genuinely Want To Read?
How To Create A Blog Post People Genuinely Want To Read?

Whenever someone asks about money making ideas that can be started from home, blogging is the first thing that comes to mind. No matter whether you are a student, a housewife, an entrepreneur, or a social media influencer, blogging is an amazing idea to start a freelancing business as it does not need any investment.

If you have a creative bent of mind and love to align words into a melodious story, then you can earn a good amount of money through blogging. However, to monetize your creative blog posts, it is important to consider few factors in mind.

Unless people genuinely want to read your blog posts, you can`t monetize them. The average blogger spends around 60-90 minutes writing a 500-word blog post. That`s a lot of time spent on writing one creative blog which can go to waste if it doesn’t drive traffic and no one is reading it.

Then how can you write a blog that will not only drive traffic but also money?

Follow these tips to ensure that you are heading in the right direction:

1. Avoid Promotion

The foremost important rule of blogging is to avoid promotion. No one wants to read a sales offer written in a format of a blog post. So avoid it like a plague, at all cost! Whether it is self-promotion or the promotion of an affiliated brand, direct promotion in a blog post is obvious to everyone. So do yourself and your blog post a huge favor, and make your post more engaging minus the promotion.

2. Use Great Visuals

Videos, infographics, pictures- content these days can be so much more than just words on a page. Yes, creating excellent visuals might take time, but it is worth the short. A blog post that has interesting infographics and appealing visuals can give astronomical ROI. Visuals can make or break your content. If applied effectively, it can be an amazing low investment money making ideas.

3. Use Real-Life Instances

Your opinion is valuable. However, real-life experiences and real-world examples are priceless. It makes it more reliable and increases credibility. Always use case studies, cite sources, quoting experts, and use as many examples as you can. It will help you to establish authority for you, your post, and your brand.

4. Give a Personal Touch

Everyone has a unique style. So whether you are a freelance writer or running a digital marketing agency, spend at least 10-15 minutes personalizing your content. Add your flare. Establish your brand. A little touch of personalization can make your content more valuable and readable for your readers.

5. Pay Attention to Format

A plain simple text is boring to the eyes. No one would like to read your posts without heading, subheadings, organization, and order. If you struggle with organizing your posts and having them flow naturally, you can start with writing bullet points of what you want to cover. You can use these points as headings to make your blog more structured.

6. Get More Readers

It is not necessary that anyone who starts writing will have thousands of followers. So how will you get people to read your blog post? Make a strategy and work on it to ensure that your content is reaching your target audience. You can also send an email newsletter to your email list. If you have social media accounts, you can include your blog`s link in all the media channels. Use long-tail keywords in your blogs to make them more SEO optimized. It will help people find you when they type a certain keyword.

Writing needs practice, hence make it a habit. Gradually, you will grow followers on your blog through the above channels. If you are thinking about starting a blog channel, keep these tips in mind to ensure that your blogs drive huge traffic. If you manage to do these things, over time, your blog posts will reap benefits.

If you want to start a startup from the scratch, you can take our Business Coaching Program. You can learn in-depth business dynamics from the top industry experts.

Categories
Business motivation

5 Mindset Traits That Every Successful Entrepreneurs Have!

5 Mindset Traits That Every Successful Entrepreneurs Have!
5 Mindset Traits That Every Successful Entrepreneurs Have!

Life is uncertain and the pandemic has taught us it the hard way! Where many people lost their jobs, many small and large businesses had to shut down because of the pandemic.

However, there have been many people who also transformed the adversity into a business opportunity. Many companies have joined the Unicorn league and are doing exceptionally well. Inspired, many individuals want to start their own small startup business as they have creative money making ideas.

But at the same time being your boss may sound amazing, but starting a startup is more than just saying “I am running my own business and being my boss”. To be a successful entrepreneur, you need to have that entrepreneurial mindset that will allow you to succeed in this day and age.

If you thought that you need to pursue management courses from a recognized university charging you a bomb, you are mistaken! All you need to do is reflect and know yourself first along with some of these traits we are mentioning below:

1. Maintain a Positive Attitude

When it comes to run a successful startup business, having a positive outlook pays! A positive approach and outlook help you to act around challenges and find creative solutions without letting negative emotions clouding your judgment.

2. Open to New Things

Just like in real life, businesses are also unpredictable. No matter in which way you want things to work out, you have to be prepared to handle completely random and unimaginable challenges. As an entrepreneur, you need to be quite adaptable to the dynamic changes of the business world. With a Business coaching program, you can learn how to handle the challenges of business, efficiently.

3. Being Curious

Business thrives on innovation and to be innovative, you need to constantly feed your curiosity. It is always a wonder to see how different parts of the business work. When you keep your inner child alive, you tend to become curious even about simple things. This sense of inquisitiveness allows you to come up with out-of-the-box solutions to your business problems, even before they happen.

4. Persuasion comes naturally to you!

Persuading people into buying your products is one thing, but persuading your employees that your solutions are effective is another. Whether it is about an elevator pitch or proposing a solution to a customer`s burning problem, an entrepreneur needs to have excellent communication skills.

When you are an effective communicator, you can put your points across effectively. You know how to deliver your message to your partners, stakeholders, and your social media platforms.

5. Creativity

Creativity is a vital ingredient that makes the recipe of your small startup business a hit! To bring innovation in your services and products is a critical factor that helps you create a USP for your small startup business.

Though there are no set rules or parameters to have an entrepreneurial mindset, there are some traits that can help you decide if you are a perfect fit & ready to start your entrepreneurial journey. If you are passionate about an idea and want to fulfill your entrepreneurial journey nothing can stop you.

To learn the nuances of the business world, you can take our Business Coaching Program. Here you can get exclusive content from the subject matter experts and learn from the top industry leaders. To know more about it, visit www.badabusiness.com.

Categories
Business motivation

5 Motivational Quotes To Fuel Your Entrepreneurial Dream!

5 Motivational Quotes to Fuel your Entrepreneurial Dream!
5 Motivational Quotes to Fuel your Entrepreneurial Dream!

To become a successful entrepreneur, setting goals is the first step. To accomplish anything meaningful in our lives, everyone needs to set a clear objective. And as it is only four months to the onset of 2022, it is time to make new resolutions and goals and work upon them to prepare ourselves for the year ahead.

To keep you motivated, we thought that it would be incredibly fitting to compile a list of some of the best quotes and our favorites that will keep your spirits uplifted for the New Year.

These powerful quotes by some of the most influential will always remind you not only of the importance of setting goals but also why did you make them in the first place.

Here is a list of 5 of our favorite quotes that exude power, persistence, and perseverance:

1. Vision is Essential

“None can destroy iron, but its rust can. Likewise, none can destroy a person but his mindset can.” – Ratan Tata

An amazing quote said by none other than the most admirable and respected industrialist, investor, philanthropist, and former chairman of the TATA Group– Ratan Tata.

Ratan Tata has been garnered admiration across the world not only for his incredible business ethics and philanthropy but also for his integrity. A person`s mindset can be his best friend or foe. No matter how hard-working, talented and skilled you are, if your mindset is not right, you can end up being stuck at the same place for years.

Watch how Ratan Tata became one of the most celebrated industrialists in this video.

2. Dream Bigger

“Shoot for the moon. Even if you miss, you’ll land among the stars.” –Les Brown

Many people want to start their own business. But they impose multiple restrictions upon them due to which they block their path of success. When you dream big and shoot for the moon, you force yourself to step out of your comfort zone to yield bigger results.

3. Believe in Yourself!

“Don’t let the noise of others’ opinions drown out your inner voice.” – Steve Jobs

Many people are dependents on the opinion of other people. They want to please everyone, and that is the major reason why they fail in their lives. If you let the opinion of others affect you, you will never become successful and achieve your goals. You can watch his inspirational journey here: 

4. Goal Gives Meaning to Your Journey

“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” –Bill Copeland

Some people do not set goals and spend their entire lives fulfilling others. Hence, it is very essential to give direction to your life by setting an objective and then fulfilling those goals.

5. Stay Focused!

“Obstacles are those frightful things you see when you take your eyes off your goal.” –Henry Ford

It is very common for entrepreneurs to lose their focus once they begin their small startup business. An entrepreneur has to don multiple hats due to which the objective of the business takes the back seat. Hence, it is very important to stay focused on your goal and keep walking towards it.

We hope these motivational quotes will inspire you to make new objectives for this year and the next. To get more information about starting a startup you can take our business coaching program.

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Webinar

Bada Business’ Webinar On ’40 Low-Cost Marketing Ideas’ Makes 7th Guinness World Record!

Webinar On ’40 Low-cost Marketing Ideas’ Makes 7th Guinness World Record!
Webinar On ’40 Low-cost Marketing Ideas’ Makes 7th Guinness World Record!

“Your brand is not when you appreciate it, but when your customers appreciate it with all their hearts.” We all must have heard about this line multiple times in the business world. Probably this is the millionth time you are reading it again in this article. Though the large organization has understood the importance of good marketing tactics, small business owners often struggle to put aside a budget.

To empower small business owners, Dr. Vivek Bindra conducted a webinar “Marketing ka Mahakumbh– 40 Low-Cost Marketing Ideas” on August 15, 2021. This webinar was not just an ordinary webinar. It was also his seventh attempt to create his 7th Guinness World Record. Earlier this year in June, he had created his 6th GWR record on “Business Yoga with Bhagavad Gita”.

Despite the pandemic challenges that the entire nation faced in 2021, Dr. Vivek Bindra, who is the CEO and Founder of Edtech startup Bada Business Pvt Ltd continued to do fantastic work of educating, skilling, hand-holding, and supporting small business owners, students, entrepreneurs, solopreneurs as well as the business owners to hone their business skills throughout the year via his interactive videos on YouTube as well as through his successful webinars that garnered the largest viewership.

Under the leadership of Dr. Vivek Bindra, Bada Business has scripted history by becoming the world`s first company to grab five Guinness World Records back-to-back in online learning.

In his latest webinar on Marketing, Dr. Vivek Bindra talked about 40 Marketing Strategies that even small entrepreneurs can imply to their business. These marketing strategies involved Buzz Marketing, Guerilla Marketing, Moment Marketing, Meme Marketing, Disruptive Marketing, Curbside Marketing, and various other techniques that do not require much investment.

“Marketing ka Mahakumbh- 40 Low-cost Marketing Techniques” webinar was attended by 501,269 viewers, out of which 3,31,505 were unique users. The webinar was watched in 31 countries including India, Nepal, Pakistan, Bangladesh, UAE, USA, Malaysia, Australia, and Singapore. It was watched for 165,551.6 hours and recorded 83,458 concurrent viewers creating a new Guinness World Record for the largest webinar.

This was his 7th successful attempt to create Guinness World Record, while he has set six previous world records. Here is a list:

6th GWR– World’s largest online event on leadership lessons (June 20, 2021)

After making back-to-back five GWRs in the previous year, Dr. Vivek Bindra in 2021 came together with ISKCON (International Society for Krishna Consciousness) to create his sixth Guinness World Record for conducting the largest webinar on ‘Business Yoga with Bhagavad Gita’ on June 20, 2021. This webinar proved to be the greatest hit with 3,034,346 views. The webinar received 1,55,449 viewers on Dr. Vivek Bindra`s YouTube channel and was watched for 664,040 hours.

5th GWR– World’s largest online lesson on retail management (Sept 27, 2020)

In his fifth attempt, Dr. Vivek Bindra conducted a webinar on ‘Retail ka Mahakumbh’ which was based on ‘Retail Management’. The webinar once again was reached 2.6 million viewers and received 84,023 concurrent viewers with 201.1K total unique logins earning him his fifth Guinness World Record in 2020.

4th GWR– World’s largest online event on ‘How to Start up’ (Aug 15, 2020)

In his fourth attempt to make another prestigious Guinness World Record on 15th August 2020, Dr. Vivek Bindra made an all-new record for the largest viewership for his webinar on ‘Start-up Business Management’ on his most popular YouTube channel. Conducted by Dr. Vivek Bindra, the webinar received 210,626 concurrent viewers and was watched for a total of 1,84,41,720 minutes with 5.6 million reach, earning him his fourth GWR in 2020.

3rd GWR– World’s largest online lesson on strategy management (June 27, 2020)

Breaking another record with the largest viewership for the premiere of an exclusive webinar on his YouTube channel based on ‘Strategic Management’, Dr. Vivek Bindra has claimed one more feather in his hat and Third Guinness World Record for highest viewership. His webinar received 122,323 peak viewers and was watched for a total of 1,41,91,200 hours, making it the Largest Online Lesson on Strategy Management.

2nd GWR– World’s largest online sales lesson (May 31, 2020)

Creating an iconic Guinness World Record for ‘Largest Online Sales Lesson’, Dr. Vivek Bindra conducted this webinar on May 31, 2020. The webinar received 15 lakh participants, 25 lakh logins from 138 countries across the globe. It was watched for 4 crore minutes with 95,087 unique viewers for 30 minutes of concurrency.

1st GWR– World’s largest online business lesson (April 24, 2020)

The ‘Online Business Lesson’ webinar which was conducted under the expert leadership of Asia’s top business coach Dr. Vivek Bindra, organized by Bada Business was participated by 4 Lakh unique users and around 8 lakh participants across 115 countries. The webinar garnered 1 Crore minutes of viewing, which is a new world record for the Largest online business lesson. The webinar received the largest viewership leaving countries like the USA, Russia, and China behind. This was Dr. Vivek Bindra`s first attempt at GWR.

Dr. Vivek Bindra`s YouTube channel and successful business webinars are designed for people who are looking for professional guidance to start their entrepreneurial journey. His business webinars are interactive and receive huge support and love from a large number of entrepreneurs, business owners, and students.

Categories
Startup

3 Eco-friendly Low-Investment Business Ideas You Can Start Now!

3 Eco-friendly Low-Investment Business Ideas You Can Start Now!
3 Eco-friendly Low-Investment Business Ideas You Can Start Now!

Do you want to start a startup business that makes money but at the same time wants to give something back to this planet and society? The waste management problem in India needs no mention; the mounting landfills speak volumes about the deteriorating health of our environment.

Garbage disposal is one of the major challenges that India is facing currently. While some of the garbage is biodegradable, other substances like plastic can take around 1000 years to decompose. Many people often advocate the prohibition of certain products. However, it is difficult to replace them in daily life and hence, their disposal after fulfillment is inevitable.

So if you want to start your venture, we can give you the best eco–friendly small business ideas to start. These businesses upcycle and recycle waste products to create commercially viable products.

1. Upcycled Furniture

Furniture is an integral part of every home, and this is one of the reasons why it is a great avenue for upcycling waste. To use waste materials at a great scale, one can create a variety of products like tables, chairs, cupboards, and more that are in great demand.

Starting an upcycle furniture shop is a good low-investment small business idea. It requires a small seed investment and has the potential to pick up and return great profits. Look for the cheapest sourcing options to source raw materials and have a clear idea of what it can be converted into for its maximum utility.

Pradeep Jadhav of Pune started Gigantiques Furniture to create practical models out of waste materials like used tires & barrels. After delivering 500 orders, his business is experiencing a J-curve.

2. Recycled Products

Yes, plastic has many disadvantages, but if you can think about a creative way to turn its con into pros, you can start a small business startup that will need minimum investment. Plastic offers great utility, which can be its advantage as well if used smartly.

The simplest way to use it is to start a business where plastic can be used to create reusable products. You can collect plastic bags, gift wrappers, bags of flours, and pulses from local garbage collectors. Many products can be made by weaving the plastic strips together.

Nandan Bhat, founder of Pune-based start-up Ecokaari has started one such venture. He has employed artisans under his brand, who cut the plastic into thin strips and weave them into a fabric which is then made into a wide range of products like pouches, handbags, purses, travel bags to electronic covers that are purchased by people according to their requirement.

3. Upcycle Decoration

If you have an eye for details and can think about something creative, this is another low investment small business idea. You can start refurbishing fabrics to create some amazing decorative items like lanterns, pen holders, and other utility items that can be reused again and are also eco-friendly.

Delhi-based Siddhant Kumar has begun such a venture where he utilizes denim clothing and upscales it to come up with some of the most beautiful utility items.

Being an entrepreneur means resolving customer`s problems, and today our planet is screaming for help due to pollution. By utilizing the above-mentioned ideas, you can easily start a small startup business as they need very minimum investment.

To know how you can start a startup business, you can take our Business Coaching Program where you will get the handholding support of the experts along with premium content from SMEs.

Categories
Strategy

Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!

Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!
Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!

As a small business owner reaching customers to boost sales is the major goal. Many entrepreneurs often forget about building an online presence via SEO activities. Most often than not, MSME business owners do not take SEO activities seriously and consider them as a liability. But optimizing your website and content according to the guidelines of the search engines can fetch high traffic to your business.

One of the major reasons behind it is that they have seen many organizations struggling with search engine optimization activities. However, what they don`t realize is that many small startup businesses jump over few SEO guidelines that are crucial to yield great results.

Search Engine Optimization (SEO) serves as a critical tool that ensures that your business gains an edge and remains competitive while capturing the right audience.

Here is the list of three common SEO mistakes that small to medium-sized businesses often make—and how you can avoid repeating them.

1. Expecting Results Overnight

SEO requires patience and persistence. And this is something that entrepreneurs must understand because success does not happen overnight. Many small business startup owners hesitate from applying a solid SEO strategy because of the time duration that it takes to see results.

When a new web page is published, Google uses 200-plus ranking factors to measure the quality of your content. Hence, it takes time to validate the relevance of the new content. The content you create helps to build your website reputation and pull up customers organically. The entire process takes around a month before you start seeing results. To come on top of the result page, the average age is almost three years.

Monitor SEO campaign for weeks, use SEO tools like Google Analytics to understand the performance of your webpage and the source of traffic.

2. Customized Research on Keywords

SEO is powerful only when Keywords are powerful. Hence, it is very important to find relevant keywords that meet your customer`s needs.  Keyword-rich content will help yield the highest results. And many new potential customers find new businesses through Google search that includes keywords matching with their requirements.

So try to put yourself in the minds of your customers and apply the keywords that define your ideas and topics.

3. Ignoring Backlinks in your Content

Backlinks are the second most important factor that plays a vital role in Google ranking. When creating a web link, backlinks are non-negotiable! The inclusion of external links into your content boosts your website`s search engine ranking and popularity organically.

Many business owners often skip this fundamental step of an SEO strategy because of the in-depth research and time it takes.

However, it is essential to include quality links that are from credible sources. The guidelines from Google penalize unnatural links and also prohibit links that are not that valuable and useful for the users.

Understanding the factors that can affect your SEO results can be time-consuming and challenging. But once you prepare it with the right approach, it will drive your customer acquisition and yield great results.

To understand how you can boost your business growth and revenue, you can take Business Coaching Program. It not only offers a bundle of exclusive foundation courses and value packs, but also handholding support of a personalized business coach.

Categories
Marketing

5 Marketing Mistakes Entrepreneurs Make That Can Damage Business

Entrepreneurship is not easy, especially when it comes to making a marketing strategy for your startup business. Entrepreneurs learn new things by analyzing the market trend and what works for their brand. Despite, all the analysis and statistics, they tend to make mistakes.

Many mistakes most of the time that looks massive, end up being temporary setbacks. However, some mistakes may prove fatal for a startup business plan. These mistakes arise only when entrepreneurs exhibit a fundamental misunderstanding of best marketing practices. So if you are an entrepreneur and looking to avoid marketing mistakes that you must avoid, here is a list:

1. IGNORING THE BRAND

Your brand serves as the foundation of your business identity. It acts as a connecting link between your small startup business and your customers. Hence, if you try to market your business without a brand, you might have to taste the dust.

When people see your logo, your tagline, or pick up on your brand`s tone, they will form an opinion about your brand. This is the connection that is necessary for a business to thrive. Without it, your business is just floating in free space without any recognition and association.

So never market your business without brand building. The more connections you build the more familiar your customers will become with your brand.

2. MARKETING TO EVERYONE

One of the biggest mistakes that entrepreneurs can make is not being aware of their target customers. For instance, not everyone loves Apple IPhones and there could be multiple reasons like budget, operating system, interface, or restrictions.

Hence, it is very important to choose your market niche carefully and not market your product to everybody. Many entrepreneurs think that “everybody” is the largest possible audience, and so it offers the largest possible return. But the truth is far from this notion. A generic brand message has the least recall value.

So to stand out, you have to be unique when it comes to marketing, just like your startup business idea. Create specifically crafted messages for one segment of your customers at a time.

3. PRESUMPTIONS ABOUT AN AUDIENCE

Making presumptions can be disastrous when it comes to potential customers. There are some marketers who very well understand that every customer is unique and hence, they should craft messages by keeping a specific audience in mind. Still, they don`t do it effectively!

Instead of relying on data and statistics, they rather make broad assumptions about their target audience. This can be detrimental for any business, especially for a startup business that is struggling to enter the market. Every entrepreneur needs to ask this question to themselves. If they are making their market decisions because of the way you think things work, or because of the way things work in practical work?

4. INVESTING LITTLE OR TOO MUCH

Successful investment in marketing is similar to putting salt in a dish- both demand a careful balance! Investing too much money at the beginning of the startup can be a waste of money because you might not know your target audience very well. You don`t know which platforms are more suitable for your business and what works best for your brand.

On the other hand, if you are investing too little, it will not yield desired results and you might not be able to acquire new customers.

5. FAILING TO EXPERIMENT

Innovate or Die- this phrase defines marketing in the best possible way. If you are not experimenting, you can`t improve. And marketing is not a point-and-shoot game. It is a game of setting and resetting expectations, getting closer, but never reaching set parameters.

Watch how NOKIA lost its grip on the market and failed as a mobile giant in this video:

Hence, the only way to craft a perfect marketing strategy for your startup business is to try new things and being bold with your strategies, and see which ones work and which ones fail.

The above marketing strategies should be avoided when trying to establish a brand presence for a startup business. These mistakes are not only damaging for new entrepreneurs, but they are also some of the most common. The good news is that if you catch these mistakes early, you can up your marketing game.

If you want to know how to craft marketing strategies for your business, you can take our business coaching program.

Categories
Startup

5 Ways To Give Your Online Startup Business A Jump-Start!

5 Ways To Give Your Online Startup Business A Jump-Start!
5 Ways To Give Your Online Startup Business A Jump-Start!

The internet has grown into one of the largest marketplaces. With the pandemic hitting the economy, more and more companies are now operating online. Many small startup businesses with unique ideas are cropping up with their unique strategies.

However, it requires patience, commitment, and perseverance to keep the entrepreneurs going- but passion makes all the difference. If you have a solid idea for an online business startup there are important lessons that you might want to learn.

A lot of mistakes are bound to happen initially. While some of them can easily pass over, some may prove way too expensive. So here is a list of important lessons that will help you to kick-start your own online business:

1. Build a Website that is Faster & Better

Your website is the face of your business that people see when they visit. It is the gateway through which your potential customers will recognize you. If you are losing customers, a poorly designed website can be one of the biggest reasons behind it. If it is not optimized for mobile devices, you may lose a lot of traffic.

A slow-loading website can frustrate visitors, which is why building a website that can load faster is always a wise decision. Give users an easy browsing experience as it makes a user`s journey quicker. Users can also look at your products and purchase them in an uncluttered way.

2. Make your SEO Game Better

Search Engine Optimization is used to get your website ranked on Google. Search engines like Google look for keywords that people usually type when they are looking for a particular product. Entrepreneurs should use more of those keywords in their content such as blogs, articles, and product descriptions. The more those keywords will be used, the easier it will be for the users to discover you and your business.

Keep uploading fresh images of your content and optimize your layout with specific keywords as it can make a huge difference in the number of visitors. However, the results of any SEO activity will take time.

3. Use an Old Domain Name

Old domain names generate a sense of trustworthiness for search engines. They get an edge and that makes them hard to compete. The major reason behind it is that they have existed for a much longer time as compared to any other domain name.

They also come up higher on the first pages of Google searches that give your startup business online an edge over your competition. They may cost you a little more, but they can be a great investment for the future.

4. Have a Dominant Social-media presence

In today`s digital world, social media plays a significant role in every online startup business. Social media platforms like Instagram, Facebook, and Pinterest have proved to be a set of invaluable tools for all businesses.

If you can use social media effectively, your followers will increase, and you might get tons of new visitors weekly. Make engaging content and add a dash of humor into it regarding your products and services that works well for your brand, and you can grow a community around your business in no time at all.

5. Use Advertising Methods Wisely

There was a time when the traditional methods for marketing your products included TV commercials and radio ads that required large budged. However, thanks to social media there are plenty of options available where you can market your business at a low cost. From Google AdWords to Facebook and Instagram ads, social media offers versatile choices to modern-day entrepreneurs to establish their brand presence.

Use them together with SEO activities and your business will achieve greater visibility. Whether you are using advertising platforms or building links, apply these tips and you will see unbelievable results.

To learn more about productive ways of marketing your small startup business online, you can take our Problem Solving Course.

Categories
Motivational

International Literacy Day: 4 Ways A Girl`s Education Can Benefit India!

International Literacy Day
International Literacy Day

Literacy is the most essential prerequisite for individual empowerment. It plays a very important role in any person`s life, irrespective of gender. It not only enhances the quality of the life but also instills awareness and improves the skills of people.

What is literacy?

Literacy is the ability to read, write and comprehend information in a constructive way to communicate effectively. From reading the textbooks, scriptures to newspapers, and understanding road signs literacy is the only tool that helps you make sense of your surrounding and helps to broaden our mindset and perspectives.

The knowledge of social conventions combined with the problem-solving capacities of people is what determines them as being literate. However, it is a miserable fact that in India a girl`s education is still in an oppressive stage. Despite much evidence demonstrating the importance of education for everyone, gender disparities in education persist.

About 129 million girls are out of school. And in countries that witness conflicts, girls are more than twice as likely to be out of school as girls living in non-affected countries.

According to UNICEF.org, “only 49 percent of countries have achieved gender parity in primary education. At the secondary level, the gap widens: 42 percent of countries have achieved gender parity in lower secondary education, and 24 percent in upper secondary education.”

Many few people understand the grand impact that a women`s education has on society. Here are a few that we would like to mention:

1. Educated Nation

It is said that one literate man is just one literate man, but when one woman gets an education, she makes the entire family and an entire country educated. A young girl, who goes to school to receive education unmistakably guaranteeing education for her kids and thus benefits the country by contributing to the economy.

2. Reduction in Child Marriage

Though the prevalence of child marriage has decreased worldwide, one in four girls who were married a decade ago was a child bride. Before the COVID-19 pandemic, more than 100 million girls were expected to marry before their eighteenth birthday in the next decade. As a result of the pandemic, up to 10 million girls will be at risk of becoming child brides. Child brides often get pregnant at a young age and put themselves and infants at various risks. It takes a heavy toll on their psychological, and physical well-being.

3. Promotes Development of Skills

An education that is equal to all empowers girls and boys equally. It helps to impart knowledge and information and promotes the development of life skills- like self-management, negotiation, communication, and critical thinking that plays a significant role in young people`s life to succeed.

It reduces the skill gaps that give birth to pay gaps, and gradually results in prosperity for entire countries. A gender-equitable educational system can reduce gender-based violence and harmful practices including child marriage and female genital mutilation.

4. Population Control

Educated couples are much more likely to do child planning by keeping their family income in mind. This will help them to lead more progressive lives, increasing the expectation of living for their families, children, and social networks.

Literacy constitutes the backbone of development in a progressing country like India. But there are crores of children that are out of school in India and hence, the Indian Education System needs to build a better life for children to make our nation a progressive country.