Tag: Edtech startup

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Business motivation Startup

How PhysicsWallah Became India’s 101st Unicorn

How PhysicsWallah Became India's 101st Unicorn
How PhysicsWallah Became India's 101st Unicorn

Summary: From a free YouTube channel to raising a $100M fund in Series A, PhysicsWallah joins the unicorn club. Read the inspiring story.

“A dream does not become a reality through magic; it takes sweat, determination, and hard work,” said Colin Powell, and we couldn’t agree more.

Many people often complain despite having all the privileges in the world. They blame the situations, consequences, and sometimes people for their inability to achieve their goals.

But, there are people like Alakh Pandey (Founder and CEO, PhysicsWallah) who fulfill their dreams despite life’s challenges.

If you have been living under the rock, then let us tell you about Alakh Pandey and the success story of his Noida-based startup- PhysicsWallah. His Edtech startup PhysicsWallah has become India’s 101st Unicorn. He received funding in its Series A round from investors, including Westbridge and Funding.

Want to know how you can raise funds for your business? Watch this video: 

Many believe that the availability of financial resources makes a person successful. But nothing can be further from the truth. Having a solid financial background can help a person, but one has to walk the road to success on his own.

Born and raised in Allahabad, Alakh loved to learn as a child. He wanted to pursue engineering at the Indian Institute of Technology. But coming from a humble background, he couldn’t fulfill his dream of studying at IIT.

He was admitted to Harcourt Butler Technical University, Kanpur, to study mechanical engineering. To fund his education, Alakh’s father had to sell his house. To help his father, Alakh began teaching JEE/NEET courses at coaching centers during his graduation.

Soon Alakh realized that many students couldn’t afford expensive coaching classes. So in 2016, he started a YouTube channel offering free physics and chemistry lectures for JEE/NEET examinations. In 2019, he was joined by Prateek Maheshwari, an IIT BHU alumnus who founded startups like Night Panda, Pen Pencil, and Moon 2 Noon. They knew they would be fundraising for their startup in 2022.

After a few meetings, Alakh asked Prateek to join him as a co-founder, and in May 2020, they launched the PW app. The app crashed on day 1, not because of a technical glitch but because there were so many downloads. In seven days, there were three lakh downloads.

Born as a free YouTube channel in 2016 with just an investment of about INR 30,000 used to purchase a camera phone, tripod, whiteboard, and a few books, today it is a family of more than six million students and 1,500 staff, who aim to provide quality education at an affordable price.

PhysicsWallah got subscribed by 10,000 people in the first year and 50,000 in 2017. In May 2020, they developed an excellent tech idea for their business model and launched their Android version.

The course structure is divided into two categories: live classes and scheduled recorded lectures. They are further sub-divided into free (on YouTube) and paid batches (on the app).

“It is a very student-friendly app. More than 5.5 lakh students consume 90 minutes of educational content every day. The overall rating of the app on the Google Play Store is 4.8. Moreover, the PW app is probably the only one to conduct the largest live online class,” Prateek claims.

Students can access daily practice problems, one-to-one sessions with mentors, and live doubt sessions by top facilities, including PW founder Alakh Pandey.

From a free YouTube channel to becoming India’s 101st Unicorn, Alakh Pandey has had his shares of challenges. But he was determined to achieve something in his life by providing solutions to others, and he sure did!

Bada Business wishes Alakh Pandey more success in the future!

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Webinar

Bada Business’ Webinar On ’40 Low-Cost Marketing Ideas’ Makes 7th Guinness World Record!

Webinar On ’40 Low-cost Marketing Ideas’ Makes 7th Guinness World Record!
Webinar On ’40 Low-cost Marketing Ideas’ Makes 7th Guinness World Record!

“Your brand is not when you appreciate it, but when your customers appreciate it with all their hearts.” We all must have heard about this line multiple times in the business world. Probably this is the millionth time you are reading it again in this article. Though the large organization has understood the importance of good marketing tactics, small business owners often struggle to put aside a budget.

To empower small business owners, Dr. Vivek Bindra conducted a webinar “Marketing ka Mahakumbh– 40 Low-Cost Marketing Ideas” on August 15, 2021. This webinar was not just an ordinary webinar. It was also his seventh attempt to create his 7th Guinness World Record. Earlier this year in June, he had created his 6th GWR record on “Business Yoga with Bhagavad Gita”.

Despite the pandemic challenges that the entire nation faced in 2021, Dr. Vivek Bindra, who is the CEO and Founder of Edtech startup Bada Business Pvt Ltd continued to do fantastic work of educating, skilling, hand-holding, and supporting small business owners, students, entrepreneurs, solopreneurs as well as the business owners to hone their business skills throughout the year via his interactive videos on YouTube as well as through his successful webinars that garnered the largest viewership.

Under the leadership of Dr. Vivek Bindra, Bada Business has scripted history by becoming the world`s first company to grab five Guinness World Records back-to-back in online learning.

In his latest webinar on Marketing, Dr. Vivek Bindra talked about 40 Marketing Strategies that even small entrepreneurs can imply to their business. These marketing strategies involved Buzz Marketing, Guerilla Marketing, Moment Marketing, Meme Marketing, Disruptive Marketing, Curbside Marketing, and various other techniques that do not require much investment.

“Marketing ka Mahakumbh- 40 Low-cost Marketing Techniques” webinar was attended by 501,269 viewers, out of which 3,31,505 were unique users. The webinar was watched in 31 countries including India, Nepal, Pakistan, Bangladesh, UAE, USA, Malaysia, Australia, and Singapore. It was watched for 165,551.6 hours and recorded 83,458 concurrent viewers creating a new Guinness World Record for the largest webinar.

This was his 7th successful attempt to create Guinness World Record, while he has set six previous world records. Here is a list:

6th GWR– World’s largest online event on leadership lessons (June 20, 2021)

After making back-to-back five GWRs in the previous year, Dr. Vivek Bindra in 2021 came together with ISKCON (International Society for Krishna Consciousness) to create his sixth Guinness World Record for conducting the largest webinar on ‘Business Yoga with Bhagavad Gita’ on June 20, 2021. This webinar proved to be the greatest hit with 3,034,346 views. The webinar received 1,55,449 viewers on Dr. Vivek Bindra`s YouTube channel and was watched for 664,040 hours.

5th GWR– World’s largest online lesson on retail management (Sept 27, 2020)

In his fifth attempt, Dr. Vivek Bindra conducted a webinar on ‘Retail ka Mahakumbh’ which was based on ‘Retail Management’. The webinar once again was reached 2.6 million viewers and received 84,023 concurrent viewers with 201.1K total unique logins earning him his fifth Guinness World Record in 2020.

4th GWR– World’s largest online event on ‘How to Start up’ (Aug 15, 2020)

In his fourth attempt to make another prestigious Guinness World Record on 15th August 2020, Dr. Vivek Bindra made an all-new record for the largest viewership for his webinar on ‘Start-up Business Management’ on his most popular YouTube channel. Conducted by Dr. Vivek Bindra, the webinar received 210,626 concurrent viewers and was watched for a total of 1,84,41,720 minutes with 5.6 million reach, earning him his fourth GWR in 2020.

3rd GWR– World’s largest online lesson on strategy management (June 27, 2020)

Breaking another record with the largest viewership for the premiere of an exclusive webinar on his YouTube channel based on ‘Strategic Management’, Dr. Vivek Bindra has claimed one more feather in his hat and Third Guinness World Record for highest viewership. His webinar received 122,323 peak viewers and was watched for a total of 1,41,91,200 hours, making it the Largest Online Lesson on Strategy Management.

2nd GWR– World’s largest online sales lesson (May 31, 2020)

Creating an iconic Guinness World Record for ‘Largest Online Sales Lesson’, Dr. Vivek Bindra conducted this webinar on May 31, 2020. The webinar received 15 lakh participants, 25 lakh logins from 138 countries across the globe. It was watched for 4 crore minutes with 95,087 unique viewers for 30 minutes of concurrency.

1st GWR– World’s largest online business lesson (April 24, 2020)

The ‘Online Business Lesson’ webinar which was conducted under the expert leadership of Asia’s top business coach Dr. Vivek Bindra, organized by Bada Business was participated by 4 Lakh unique users and around 8 lakh participants across 115 countries. The webinar garnered 1 Crore minutes of viewing, which is a new world record for the Largest online business lesson. The webinar received the largest viewership leaving countries like the USA, Russia, and China behind. This was Dr. Vivek Bindra`s first attempt at GWR.

Dr. Vivek Bindra`s YouTube channel and successful business webinars are designed for people who are looking for professional guidance to start their entrepreneurial journey. His business webinars are interactive and receive huge support and love from a large number of entrepreneurs, business owners, and students.

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Startup

5 Businesses That Can Turn Out To Be Winners Amid The Pandemic

India has faced a lot due to COVID-19, and to be honest, every person is now being affected by it. This pandemic has hit economies, employment, and all sectors in very different ways worldwide, and the small business is the one that has felt the pressure a little more.

It is said that every dark cloud has a silver lining. Similarly, some industries managed to grow because of the spread of the coronavirus. One of the examples is the underserved and unnoticed hygiene market that has made footprints in this pandemic as demand for these products has increased. With this, EdTech or online learning, space has been growing rapidly, due to staying home and upskilling themselves.

Let’s see which small business has thrived or started off amid this pandemic.

Cover Yourself with the Masks

In the times of the pandemic, one thing which came out as a survivor during this time is Masks. After medical communities around the globe declared masks as a preventing measure to alleviate the spread of the virus.

Therefore, this leads to a huge demand for masks led to small – scale companies to set up or start manufacturing mask with less investment

Protection for Hands- Gloves

From doctors to nurses and other healthcare people wearing medical gloves using it as a precaution for avoiding coming into contact. Not only the health care sector using it but, now common citizens also using it for avoiding infection through the surface.

So, it made demand and supply of gloves have increased, therefore it made small owners utilize this opportunity of manufacturing facility for disposable gloves with capital under Rs 50,000.

Wash Your Hand Properly – Hand Sanitiser

Due to this pandemic washing your hands has become the most important task of the day. Therefore, the demand for hand sanitizer also turned up more into 100x by the users. A lot of brands started producing it, as existing brands struggle to keep up with the pace of demand.

This huge demand leads to opportunities, and with the creation of business opportunities for many entrepreneurs.

Give 20 Seconds to Washing – Soap

Soap is one essential product of our daily life but, after WHO has advocated washing hands for at least 20 seconds to eliminate traces of the virus from the skin. Therefore, people have started a small manufacturing unit at home with fewer investments.

These soaps are made home ingredients like herbs or special anti-viral to sell and made huge demands with building trust among people.

Let’s Learn Online

One sector which has shown promising growth during these tougher times is the EdTech sector, which had shown immense growth and up-gradation. We all were forced to be at home, which pushed them to be dependent on technology for learning and updating their skills. These online platforms had everything to give users like online tutorials, masterclasses, webinars, and online workshops.

The interest made birth and growth to the new and existing companies for flourishing. And given the opportunity to people who have the talent and skills to teach others.

As popularly said, that in every battle, there is a winning side and a losing side. So, in the fight with COVID-19 times, we have lost a lot, but, this small business got a chance to flourish.

 

Categories
Startup

BYJU’s, Medlife, Big Basket And More; Start-Ups That Bloomed During COVID-19

The pandemic unfavourably affected small, medium, and micro-enterprises across the world. India, known as the third-largest start-up ecosystem of the world, hasn’t been saved from it either. In this crisis time, start-ups are facing an umpteen number of challenges to sustain their business in terms of cash flow, resources, etc.

During this downbeat scenario, a few Indian start-ups are blooming well. These companies are rapidly growing and making a benchmark for other start-ups who are struggling during this time. As per a survey done in February in 2020, many Indian start-ups had made growth as a priority over profitability, but thanks to COVID-19 this strategy had taken a back seat.

But few start-ups in some sectors have bloomed well during this period. Here are the top three sectors which flourished during this pandemic time.

Growth of E-learning Platforms

We all know e-learning platforms were flourishing before the COVID -19 hit us, but after the first phase of lockdown in March 2020 it gained 3 times surge. Platforms like BYJU’s, Whitehat Jr, Unacademy, Toppr, Vedantu have flourished to a great extent. Due to schools, college shuts digital platforms seem to be the best option for a source of education, therefore, the usage of digital education increased. As per the reports that e-learning firms, which have seen monthly visits increased from 102.2 million to 128.8 million in April.

This is one sector that continues to see great growth in these unprecedented times. As lockdown started, these platforms made a smart move by making free access to students, which lead them to new users at a double rate. BYJU’s saw 7.5 million new users since it started free access to content. Similarly, Unacademy, Toppr, and Vedantu noted similar growth in March itself.

Booming E-pharmacy Startups

In current times E- pharmacy has become the backbone of our country under lockdown to stand against the pandemic. Online delivering pharmacies like Medlife, 1mg, and PharmEasy is making for a significant role in providing contact-less medicine delivery.
As people trying to avoid going out, therefore, more and more people are buying medicines and essential supplements from these platforms. Referring to the high demand for online pharmacies, they have store consumer data, which helps in planning various public health policies.

With the aid of the onset of the technological era, consumers buy medicines form E-pharmacies like Medlife, 1mg, and PharmEasy have their app, which sends frequent reminders for medicines too.

Flourishing Grocery Startups

When pandemic limited us in our homes, there were only a few industries that were expected to grow. One of them is grocery delivery companies like Big Basket, Grofers, and now many new players have also come into the picture like Amazon, Flipkart, Snapdeal, Zomato few others have entered the grocery delivery space. As more consumers are trusting buying essential items online rather than stepping out of the home, which made the doubled the demand of the consumer.

Grocery delivering apps Big Basket and Grofers have admitted that they have already duplicated the number of daily deliveries compared to before the pandemic hit us. Due to the high requirement for online grocery startups are ramping up with brands and manufacturing partners to meet consumer demands. The high demand for supplies made a high demand for a workforce which leads to new job openings.

It’s true that the future is a little foggy for many but, few startups are shining even in the cloudiest of weather. Once the storm of COVID-19 storm passes these startups, will be standing tall on the grounds. These are the top three sectors that are surviving during this time, and our government of India has been developing new strategies and action plans for startups.

It’s true that the future is a little foggy for many but, few startups are shining even in the cloudiest of weather. Once the storm of COVID-19 storm passes these startups, will be standing tall on the grounds. These are the top three sectors that are surviving during this time, and our government of India has been developing new strategies and action plans for startups.