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Zero Budget Marketing Hacks: Use WhatsApp & SMS to Boost Sales Fast

Starting a business is a task. It takes a lot of effort and investment. Marketing the product & promoting the business is the key to growth. If you’re short on money or don’t want to invest a hefty amount on marketing, you should try Zero Budget Marketing. In this blog, we’ll tell you how you can promote your business using WhatsApp & SMS , and that too with little or no investment.

What is Zero Budget Marketing?

Zero Budget Marketing means promoting your business or product in little or no investment. It emphasizes the fact that you should use your personal network free tools and smart ways to reach as many people as you can. This is favorable for Small business owners, New startups, Entrepreneurs with limited budgets etc.

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Zero Budget Branding of Product by Cross Promotion Technique

Zero Budget Marketing Using WhatsApp

WhatsApp is a personal and direct communication tool. More that 50 crore people use it in India.

  1.     Use WhatsApp Business App –  This is a free way to promote your product and business. It has many features , one of which is Catalog. In the Catalog , you can add photos, prices, names, and details of the product. This gives the customer access to all the information at once. You can use the feature of “auto greetings ” and quick replies. This would send the new customer a welcome text like “Namaste welcome to ABC store ! How can we help you?”
  2.  Use WhatsApp broadcast List – Using broadcast list helps you send 256 people the same message without making a group. This saves time and energy. The only condition here is that everyone in the group must have your number saved in their phones.
  3. Do Branding using WhatsApp Status – WhatsApp status is one of the most prominently used features. People love to see other statuses and update them about their life through theirs. You can daily post pictures & links of your products. Use the status column to upload customer reviews, discount offers etc.

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Zero Dollar Marketing Strategies to Attain More Customers

  1. Make Groups on WhatsApp – You can add people in a large group to make a community and promote your business. Form groups of your loyal customers and update them daily about new products & discounts etc. Let them send messages so that their reviews can directly reach people. Remember to not send a lot of messages, as constant disturbance leads to them leaving the groups.
  2. Start a Referral Campaign – Referral means telling others about something in order to help the business. Start a campaign where your existing customers get rewards or discounts if someone comes to you through their referral. This would encourage them to promote your business.

 Zero Budget Marketing Using SMS.

SMS is the most effective way of marketing as everybody uses cell phones, if not smartphones, people tend to check SMS more often & this has 90% more chances of being read and not neglected.

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  1.     Frame An Appropriate Message – Keep the SMS Short, and action – oriented. Send clear and powerful messages. Do not send long paragraphs, as people don’t read them.
  2.     Put CTA in the message – Always give “Call-To-Action” in the message. This means adding phrases like -“call now”, “message on 911” etc. This would tell the customer what to do next.
  3.     Set Timings – Always remember to send messages from 10:00 am to 7:00 pm, as those are the timings people would look at your messages. Also keep in mind to send important texts at the right time, like sending messages of weekend sales just before the weekend, or the vacation offers just 2 to 3 days before vacation starts.
  4.     Add links in your manager – If you have your business website, add it in the SMS. Add the URL of your google form, if any. Use tools like bitly.com to make your links short and trackable.

You May Also Read:

How to Increase Business Reach & Sales Using Facebook Page

 Tips

  1.     Add people you know just first. Try to send messages to your family, friends and acquaintances at first.
  2.     Remember to post status daily. Post your product, review, updates on upcoming product, its videos or offer pamphlets etc.
  3.     Try to start a referral campaign every month.
  4.     Analyze your messages about business growth. Study what kind of messages work best and send the next texts accordingly.
  5.     Don’t spam people with many texts at a time, they will block you.

 Conclusion

More than money, zero budget marketing needs time, intelligence and a good message. You can promote your business efficiently if you work the right way using WhatsApp & SMS.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

Startup Freedom or Franchise Security – What’s the Right Path for You?

These days, everybody wants to start a business, everyone wants to dream big and fulfill them. Usually, they have 2 options, adopt a franchise or establish a startup. Both have their pros and cons. As the title suggests, franchise gives you security or success as it is an already established business & startups lets you have the freedom to plan strategy etc. to grow your business. In the blog we will discuss both the business types.

FRANCHISE

Franchise is a business-model in which you start a business by adopting the brand name, working methods & identity of an already established organization. One has to adopt the rules & methods of the organization so that customers get some experience in every outlet. That means, you work on your own business but with an established name & system, which increases the chances of success.

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Which Franchise Model is Good For Your Business

BENEFITS OF A FRANCHISE

 The franchise model has many benefits that make it a safe option.

  1. You get an already established brand which is known & trusted by people. This makes initial sales easy.
  1. Franchise is an already planned & executed business. The franchiser gives you SOP, training manuals & supply chains, due to which you don’t have to do the research & planning.
  2. The Company also supports you in local & national marketing, which means one doesn’t have to invest in promotions.
  3. According to a study, the status of success in franchises is much more than those of start-ups , which makes it reliable for new business owners.

CHALLENGES IN FRANCHISE

Getting a franchise is beneficial best it also has many disadvantages as well.

  1. Franchise requires a hefty initial investment. This is because the company       charges you a fee, to give you the franchise. This could vary from 5 lacs to 50 lacs.
  1. The owner does not get full profit as he has to give 3% to 10% royalty fees to the brands.
  1. This model doesn’t give you freedom to make decisions. You ain’t even allowed to launch a new product or service according to your wish.
  2. Location isn’t decided by you. The company decides where you can open the franchise & most areas don’t get permitted.

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Franchise Business: The New Favorite Business Trend Of Independent Entrepreneurs

 STARTUP

Startup means establishing a business which is based on a new and innovative idea. In this, you launch a new product or service, or solve a problem. You also present it in a way which is different and attractive. In a startup you have to figure out the brand name, product design, marketing strategy and operation model. This model’s success is totally based on your imagination, homework & decisions & hence is risky.

BENEFITS OF STARTUP

A startup has many benefits which makes it attractive for creative & innovative people.

  1. The business model gives you the freedom to choose the idea, design the logo, decide the product, and make strategies for business & marketing.
  2. Financial decisions are in your hands. You don’t have to give someone royalty. You can decide the price & keep the profits.
  3. If your business works & grows, you can make your own brand value & start forming a franchise.
  4. In startup business, one has to learn about finance, marketing, management & team building etc,. which not help today but are beneficial for the future

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DISADVANTAGES OF STARTUPS

Building a startup is advantageous but also risky. It has many disadvantages

  1. startups are prone to failures as there is lack of funds, knowledge of the market &  a   strong team.
  1. Marketing needs a hefty investment as nobody knows the company in the beginning.
  2. Getting guidance is very important but equally tough. One has to manage operations, marketing and technical difficulties themselves.
  3. The investment risk is only faced by you. If the business fails, the money ,time and efforts are wasted and that too only out of your pocket.

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How To Apply For A Startup India Grant?

CONCLUSION

Franchise & startups are both roads to success. It depends on you, whether you want risk or freedom. It also depends on your experience & funding. If you don’t take risks & are fine with working on an already built system, then franchise is the best option for you. Choose a startup if you want to do something different , build your own identity & not fear challenges.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Bounce Back business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

How to Increase Business Reach & Sales Using Facebook Page

In today’s digital era, Facebook pages have become a powerful tool for small businesses. It is not only free but also easy to use and gives a good reach. It helps you to get new customers, increase brand awareness and take business to new heights. In this blog, we will learn how one can make a good business out using Facebook Pages.

GUIDE TO MAKE A FACEBOOK PAGE

  1. Make a Facebook account

    To make a Facebook page, one needs a Facebook account. This is free of cost. Remember to give genuine information as this would influence the reliability of your business.

  2. Make a new Facebook page

     You can mark a page once you have an account. Facebook homepage has a menu option, where you have to choose “Pages”. You will get an option for a new page. Choose it & enter information about your business like name, category and some details. Remember to fill these details carefully as they are your first contact with future customers.

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  1.  Give the page a presentable look

    Design of your Facebook page is the first impression of your business. Choose an attractive profile picture and cover photo that represents your business. Give complete details about your business in the “About” section. Add contact details, working hours & location etc.

  1. Plan Your Contact

    Timely and attractive content is key to a successful Facebook page. Post high quality pictures of products with their prices & availability. Post about offers & discounts regularly. To engage with customers, conduct Q&A, Survey, live sessions etc. Keep your content informative as well as attractive.

  1. Boost Your Reach

    Use various strategies to boost your reach. Ask your family friends, acquaintances to join as well as promote the page, send your links to similar groups. Post about your page on other platforms like WhatsApp & Instagram.

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How to Build a Successful Business on Instagram from Scratch?

  1. Contact with Customers

    Answering your customers is important. You can answer through Facebook or WhatsApp. Set “auto-response”, so that no message is unanswered. Take reviews & feedback and use them wisely to fix your mistakes & grow the business. excellent Customer service will strengthen your reputation and increase customer loyalty.

  2. Payment & Delivery Services

    Set a well-organized payment & delivery system. Use digital payment options like UPI, Google Pay, Paytm. For large scale businesses, you can use Razor pay. Delivery services can be managed by contacting local delivery partners & National Courier Services. Set up clear delivery conditions & time span for transparency.

  3. Do analysis using Facebook Insights

    Analytics is a free tool presented by Facebook. You can use it and understand how effective your content is, who is your target audience & what are their reactions. You can make future content strategies using this data and get better results. Customize your content according to the trends & interest of customers.

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How to Increase Sales with Low-Cost Marketing Ideas

CONCLUSION

Facebook pages are a powerful tool to help your business grow. A well-planned & successful strategy can help you reach new markets, strengthen customer relations & increase sales.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

  How to use WhatsApp Catalog to sell products?

The growing technology has made the current time a digital era. The access to the internet has made online shopping a common and more preferred activity. Everyone wants to shop from home; saving time and energy. To adapt to the new lifestyle, businesses need to go online. WhatsApp which was earlier used for chatting is now a powerful tool. WhatsApp Business allows you to carry your business in your pocket. It has features like WhatsApp Catalog which can help you sell products to the customers.

 WHAT IS WHATSAPP CATALOG ?

WhatsApp catalog is like a digital shop, which you can make using WhatsApp business app. It allows you to add pictures, prices and other details about your product. For example- if you are planning to sell handmade Rakhis, you can use the feature and add the pictures, names, prices and other details about it. You can then share the product links with your customers.

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E-Commerce vs Reselling vs Wholesale – Which One is Right for You?

HOW TO MAKE WHATSAPP CATALOG ?

For making WhatsApp Catalog, you need to download the WhatsApp Business App available on play store and app store. After downloading, one has to login using their business number and set up the profile. While setting up the profile, you have to add business name, photo, category, address and website if available.

In order to make a catalog, click on “More Options” and select “Business Tools”. Tap on “catalog “and click on ‘Add New Item’. Therein add the information like product name, category, prices, photos, link or product code and other details. Save this information and your product is now registered on WhatsApp catalog.

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How to Increase Sales with Low-Cost Marketing Ideas

HOW TO SELL PRODUCTS USING WHATSAPP CATALOG ?

After saving your product, the next step is to sell it. You can sell your product by sending its link or code to customers through chat, in this way the customer can easily get all the information about the product. Ask your customer to send these to their friends as well. Set up auto-send messages or quick replies so that the customer can easily order the product. Set up a team to reply to people and track the orders.

Use other features of WhatsApp like status and broadcast for promotions. Put your product on status everyday. Upload its photos, videos etc daily. Make a broadcast list and add customers on it. Take consent before adding the customer and then send them daily updates etc. Use groups to keep customers as a community. Add your loyal customers in the group and send them details about new products etc.

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 TIPS TO USE WHATSAPP CATALOG EFFICIENTLY

  1. Customers want to see the product clearly before buying and therefore you should always upload clear and attractive photographs.
  2. Customers like to ask very specific questions about the products and need clear answers. If their questions would be answered in the description, they would not be hesitant to buy the product. And hence you should always write short and simple descriptions.
  3. We as business persons always look out for profit and similarly customers also like to do so. To entice your customers, you should give them discounts and rewards. Ping them about offers and discounts.
  4. Customers have a low patience level and will go to other business profiles to buy the product if they aren’t answered on time therefore try to reply quickly so that the customer gets impressed. 

As the head of business, one needs to do a lot of things. Replying to customers becomes difficult while working and hence you should set ‘auto-reply’ messages.

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BENEFITS OF USING WHATSAPP BUSINESS

  1. WhatsApp Business is a free and easy to use app. One doesn’t need to have grave technological knowledge for using it. Anyone with a smartphone can use it and get the benefits.
  2. The feature of the catalog helps you give a smart presentation of the product. Customers get details about the product in just one click, which is time-saving for them.
  3. This app also helps in instant marketing as everybody has a smartphone and would check statuses and messages. You can post your product link on status and various groups and chats.
  4. WhatsApp is predominantly a chatting app, and thus this enables the customers to have direct conversation and clear their doubts.
  5. This allows people to see the product clearly, get detailed information in one click and have instant replies to queries, which makes chances of returns very low.

 CONCLUSION

WhatsApp Business is a great push for small businesses. It is a free tool which helps in branding, marketing, chatting and above all selling your product. This neither requires some technical knowledge nor any investment. This is a daily use app which can help you sell your products professionally. This only requires a smartphone and time, and you are good to go.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Business Case Studies Business Courses business loan Business motivation Business Startup Ideas Finance Marketing Motivational MSME News Process & Business Expansion Small Business Consulting Firms Startup Strategy

How to Build a Successful Business on Instagram from Scratch?

A business on Instagram means you are using your Instagram profile as a platform to sell products or services, build a brand and connect with customers. It can be for small business, personal brands, startups or even freelancers. It is free to use, gives a perfect platform to show products through photos and videos.

It helps in direct chats with customers, gives wide reach as there are over 2 billion users globally. You can sell anything on Instagram like clothes, skincare, art, craft, jewelry, e-books, templates, courses, coaching, photography, event planning, makeup etc. Instagram helps you turn followers into customers by building trust showcasing your offerings and engaging with people directly. Here’s a step by step guide for it. 

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STEP 1 – CHOOSE A NICHE AND BUSINESS IDEA 

To start a business, you need to first decide what you want to sell or offer on Instagram. It can be a physical product, digital product or service. You should start with your passion or skill. Are you good at making candles, clothes, or teaching someone? Go for it!!! Check demand for that genre or product. Search hashtags to see if there is demand. Check your competition, see what others are doing in your niche, note their strengths and think what you can do differently. Choose something you are confident about and can sustain. 

STEP 2 – SET UP AN INSTAGRAM BUSINESS ACCOUNT 

Download Instagram app or login from browser. Tap on profile picture. Go to settings leading to accounts wherein you have to choose “Switch to professional account”. Here select Business. Instagram business account is important because it gives you access to tools like analytics, Instagram ads and the ability to add contact information.

• Username- Keep it simple and searchable.

• Bio – Mention what you do, who you help and how to order.

• Profile photo – Your logo or neat product image.

• Contact button – Add your WhatsApp or email.

• Link in bio – Add a link tree or goggle form to order. 

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STEP 3 – DEFINE YOUR BRAND IDENTITY 

Branding makes your business memorable and trustworthy. To define your brand identity- fix your colors, pick 2-3 shades and stick by them. Set a tone of voice according to your business. Pick whether to be friendly, fun, luxury or educational. Use Canva or hire a designer to make your logo. Fix fonts and styles for your brand which screams your business. Remember to stick to your style in every post to give it a recognizable look. 

STEP 4 – CREATE HIGH – QUALITY CONTENT BEFORE SELLING 

Instagram as a platform gives you customers in abundance but only if you build trust and engagement. As a content driven and direct communication platform, Instagram helps you to do free marketing. Make content at your marketplace. For starters, introduce yourself and your band. Upload behind the scene videos including making, designing, packaging etc. educate your audience about your product, its uses, benefits and unique features.

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Social Media Marketing: Follow These Low Cost and Effective Tips to Promote Your Small Business on Facebook

Post testimonials. Being a content driven platform, it offers various types of posts, use them wisely, like, post reels of making of the product, carousels about how switching to your product is better, stories containing polls, Q/A, day in life etc. and hold live sessions for product demo. Remember to use natural light, clear background and shoot in square format. 

STEP 5 – GROW AND ENGAGE YOUR AUDIENCE 

While selling your product and working on your business, consistency matters more than perfection. To grow organically – use relevant hashtags (10 to 20 per post), engage with others – like, comment and share similar content, run giveaways like “tag 2 friends and win !!!”, use stories daily to stay in your audience’s mind and collaborate with similar pages or micro-influencer. While trying to grow, boosting engagement goes parallelly. To boost engagement- ask questions in captions, use polls and quizzes in stories, respond to every DM and comment. 

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STEP 6 – SET UP A SYSTEM FOR TAKING ORDERS OR SELLING 

If Instagram shopping is available in your region, apply for it through the meta business suite. If not then, add WhatsApp business link in bio, create order form using google forms and use highlights for price list, how to order and customer reviews. For payments use razor pay, Paytm business etc. Clearly state delivery charges and policies. 

STEP 7 – LAUNCH YOUR BUSINESS 

Now that you have content, a few followers and a system to take orders, make a launch strategy. Create excitement among people by posting “SOMETHING EXCITING COMING UP”. Announce launch date. Offer discounts and freebies to the first 10 buyers. Share launch reels and stories for visibility. 

STEP 8 – USE INSTAGRAM ADS 

Once you have at least 9 to 12 good posts, run ads. You can do that by going to any post and choosing ‘PROMOTE’. Choose your goal, whether you want more profile visits, website visits or DM. Look for your target, set age, gender, interests and location. Fix your budget, start with ₹100 to ₹300 for 2 to 3 days. Promote a reel or best performing post to reach new people. 

Step 9 – MONITORING PERFORMANCE AND IMPROVE 

Use Instagram to check which posts got more likes/comments/shares etc. Look out for the best time to post. Analyze your growth in followers, reach and engagement. And after that use this data to post more works and improve your content and strategy every month. 

TIPS

  • Real growth takes 1-3 months of effort, be patient. 
  • Show your face to build trust. 
  • Always respond to DMs quickly. 
  • Post 3-5 times a week. 
  • Keep learning and experimenting. 

CONCLUSION 

Starting a business on Instagram is one of the most affordable and powerful ways to turn your passion into profit. With the right strategy, quality content and consistent engagement you can build a loyal community and grow your brand – all from your phone. Whether you are selling a product or service, Instagram gives you tools to reach your audience, connect with customers and succeed as a digital entrepreneur. So, take the first step, stay authentic and start building your business today!  

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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business Business Case Studies Business Courses Business motivation Business Startup Ideas E-Commerce Finance IPO Leadership Building Marketing Motivational MSME News Sales share market Small Business Consulting Firms Startup Strategy

E-Commerce vs Reselling vs Wholesale – Which One is Right for You? 

In today’s digital age, starting your own business has never been easier. Whether you’re a student, a homemaker, or someone looking to leave the 9 5 hustle, you’ve probably heard terms like e-commerce, reselling, and wholesale. But what do they actually mean? And which one is best for you? Let’s break it all down so you can choose the path that suits your goals, resources, and lifestyle. 

E-COMMERCE 

E-commerce is the practice of selling products online, either through your own website or platforms like Amazon, Flipkart, or Shopsy. You can sell your own products or source them from suppliers. It has many advantages like having full control over branding and customer experience, enjoying high profit margins with right marketing and the power to build a long term loyal customer base.

You May Also Read:

Haldirams From Bhujia to Billion-Dollar Buzz

In e-commerce you have the opportunity to automate business operations. Requiring upfront investments, involving customer service, returns and logistics and learning digital marketing tools and strategies are some of the cons of e-commerce. It is best for entrepreneurs with a vision for brand building, persons who can spend money, time and efforts and people looking for long term business growth.

 RESELLING

 Reselling means selling products manufactured or stocked by someone else, usually via platforms like Meesho, Shop101, or GlowRoad. You don’t hold stock or worry about packaging and delivery, these are handled by the app. In reselling, one doesn’t need to invest money on inventory. It is easy to start with just a smartphone. It is perfect for part time with zero risk if done properly.

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In this business, one needs to understand that there is a very low profit margin per product, one doesn’t have control over shipping and quality and it is hard to build a personal brand and loyal customer base. It is best suited for students, homemakers, or beginners. It is a good stepping stone for anyone looking for side hustle without investments and people who want to test the waters before going big.

WHOLESALE

Wholesale means buying products in bulk directly from manufacturers and selling them in bulk to retailers, shopkeepers, or other resellers. It’s a business-to-business (B2B) model that requires capital, space, and contacts. Here, high volume sales mean bigger profit per transaction. One involved in this business doesn’t need to deal with individual customers. This is great for repeat bulk orders if you offer quality.

This requires a lot of investments, has the risk of unsold stock if demand drops, needs proper storage, delivery logistics and connections in the market to find buyers. This is best for traders, distributors, or those with experience in supply chain. People who already have warehouse space and capital get the advantage and people interested in B2B business rather than retail should go for it.

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Who Are You – Entrepreneur Or Employee? Let Us Help You Find Out

CONCLUSION

In the world of online business, there are many paths to success but choosing the right one depends on your resources, skills, and vision. If you’re just starting out and want a risk-free entry, reselling is a great way to learn and earn.

If you’re ready to invest time, money, and energy into building a brand of your own, e-commerce offers long-term potential. And if you already have market connections and capital, wholesale can bring you big profits through bulk trading.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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Motivational MSME News

UPI Killed Cash in 2025 ! Digital India

Digital India 2025: UPI Has Replaced Cash — Your Phone is Now Your Wallet!

India is no longer a cash-driven economy — it’s a QR-powered nation. From roadside vendors to luxury salons, everyone is now accepting digital payments through UPI (Unified Payments Interface). As we step into 2025, UPI has transformed into one of the world’s most advanced and accessible payment systems.

What does the digital payments landscape look like in 2025?

With widespread smartphone usage, UPI is now the most trusted and fastest way to make transactions in India. Banking has moved from branches to palms — right into the hands of millions.

The numbers don’t lie – UPI’s massive growth 

This graph clearly shows how UPI transactions grew from 12 billion in 2020 to over 145 billion by 2025, marking India’s leap toward a cashless economy.

Why has UPI become India’s #1 payment method?

1. Frictionless Payments

No need for OTPs, card swipes, or login delays — scan the QR and pay instantly.

2. Accepted Everywhere

From tea stalls to airports, every business now displays a QR code making cash nearly obsolete.

3. Secure and Smart

With UPI 2.0 and UPI 3.0, features like multi-layer encryption, debit/credit support, and auto-pay mandates have made transactions secure and scalable.

More than payments — it’s a fintech revolution

UPI is not just a government initiative. It’s now fueling startups, fintech apps, digital wallets, and small business integrations. Thousands of local vendors are going digital every month, thanks to this ecosystem.

  • If One QR Code Can Power a Nation, Why Not Build Your Own ‘Bada Business’?
  • India’s digital payment boom shows that even a simple idea like UPI can transform into a billion-dollar revolution.
  • Bada Business gives aspiring entrepreneurs the handholding support they need to enter fintech, launch digital products, or start their own scalable ventures.
  • Whether you dream of building a payment solution, integrating UPI in retail, or launching your own financial services — Bada Business helps you go from startup idea to IPO.
  • So don’t just use UPI — build on it. Turn your digital idea into a ‘Bada Business’ that contributes to a stronger, smarter, cashless India.
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Business Case Studies business loan Business Startup Ideas Leadership Building Leadership Funnel Motivational MSME

Haldirams From Bhujia to Billion-Dollar Buzz

In a move that has stunned both Wall Street and Dilli Haat, investors linked with SpaceX — the futuristic force behind Elon Musk’s space ventures — have bought a stake in Haldiram’s, one of India’s most beloved and iconic snack brands.

In 2025, this news isn’t just viral — it’s historic. Because it proves one powerful truth: “Made in India” isn’t just local anymore. It’s global.

What’s the deal?

  • According to reports, several key SpaceX investors, through private equity networks and growth funds, have bought a stake in Haldirams.
  • Though this isn’t a direct SpaceX investment, it’s a massive vote of confidence from some of the world’s smartest tech investors, who typically back only hyper-growth, IPO-ready companies. And now, they’ve chosen an Indian bhujia brand.

Haldirams: From street snacks to shelf space in global markets

  • Haldirams isn’t just a snack brand anymore — it’s an empire of taste, trust, and tradition.
  • From humble beginnings in Nagpur, it now spans across India and abroad — exporting to the USA, UK, UAE, Southeast Asia, and more.
  • With this new investment, Haldiram’s plans to upgrade its digital operations, expand globally, rebrand for international markets, and most notably — prepare for a potential IPO in 2025-26.

Why would SpaceX investors pick a snack brand?

Because in 2025, investors are no longer just betting on tech — they’re betting on scalable, mass-market brands with a strong emotional connect. Haldiram’s fits the model perfectly:

• High growth, driven by India’s booming FMCG and export markets
• Strong unit economics, due to manufacturing control and brand loyalty
• And most importantly — potential to go global with minimal cultural adaptation.

This is the first time Indian bhujia and laddoo have entered the same investment universe as satellites and Starships. And that’s what makes it special.

What’s next for Haldiram’s?

  • Haldiram’s is now gearing up for a global transformation — focused on cross-border branding, direct-to-consumer platforms, cloud kitchens, AI-led logistics, and fusion flavor innovation.
  • Imagine Haldiram launching a “Masala Hummus” line in the Middle East, or “Samosa Pops” in the U.S. — this is not far-fetched anymore.
  • The brand is also revamping packaging, onboarding digital influencers, and expanding via e-commerce to new continents.

Why this is bigger than just a funding headline

  • This isn’t just a business deal. It’s a signal to the world that India’s brands are ready to go global. It’s proof that the world is ready to consume not just our software, but our snacks, stories, and spirit.
  • Haldiram’s success is a symbol — for every small-town founder, every local snack maker, and every Indian entrepreneur who dreams big.
  • If Bhujia can reach the stars, why can’t your business become a ‘Bada Business’?

Haldiram’s story shows us that every desi idea has global potential if backed by vision, planning, and the right business strategy.

Bada Business gives small business owners and startup founders exactly that. With complete handholding support, business tools, marketing guidance, and IPO readiness, Bada Business helps you scale from local hero to global brand.

So dream big, plan smart, and build your brand — because the world is ready for your ‘BadaBusiness’.

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Bounce Back business Business Case Studies Business Startup Ideas Leadership Building Leadership Funnel Marketing Motivation & Mind Control Motivational MSME News Powerful Personalities Process & Business Expansion Sales Startup Strategy Student

Vijay Shekhar Sharma: The Hindi-Medium Boy Who Made India Digital

Vijay Shekhar Sharma is the founder of Paytm and the face of India’s digital revolution. His journey is not just about building a company, but about breaking all limits—of language, money, and fear—to teach India how to pay through mobile.

Early Life and Education

Vijay Shekhar Sharma was born on July 8, 1978, in a small village in Aligarh, Uttar Pradesh. His father was a school teacher and his mother a homemaker. He studied in a Hindi-medium government school, where even understanding English was difficult. But inside him, there was a fire to do something big.

When he joined Delhi College of Engineering (now DTU) for higher studies, English became his biggest challenge. He couldn’t understand lectures or textbooks properly. But instead of giving up, he started learning English by himself—reading newspapers, listening to songs, and practicing every day until he gained confidence.

First Startup and Early Struggles

During college, Vijay fell in love with technology. In 1997, he launched a company called XS Corps that built websites. Along with a few friends, he also created a content management system similar to what WordPress is today.

He didn’t have a laptop or money. He worked from cyber cafes, coding late into the night. There were times when he didn’t even have enough money for food, but he never complained. He had a dream and believed in it with all his heart.

Start of Paytm

In 2000, Vijay started One97 Communications, which later became the parent company of Paytm. It offered value-added mobile services like caller tunes and alerts. But the real revolution came in 2010 when he launched Paytm—short for “Pay Through Mobile.”

At first, Paytm was only for mobile recharges and bill payments. But Vijay had a bigger dream—he wanted people to use mobile for everything, from buying tea to booking flight tickets. So he launched the Paytm Wallet, and soon, shops, autos, and businesses across India started accepting Paytm.

The Rise to Success

Paytm’s biggest growth came in 2016 during demonetization. With cash suddenly out of reach, India turned to digital payments—and Paytm was ready. In that one year, millions of new users joined Paytm and the company’s value grew rapidly.

In 2017, Paytm launched its own bank—Paytm Payments Bank. It then added services like Paytm Mall and Paytm Money. In 2021, the company went public with India’s largest IPO.

Challenges and Criticism

As the company grew, so did the problems. The IPO did not perform well in the stock market, and the company had to face financial losses and declining user trust.

Vijay also faced personal attacks and was even seen crying during a press conference. But he didn’t give up. He revised his strategies, strengthened his team, and worked hard to keep Paytmon top.

Paytm’s Present and Future

Today, Paytm is not just a wallet. It is a full digital ecosystem that offers payments, banking, investment, shopping, and more—all on one app. Vijay’s dream is to make India truly cashless, and Paytm is playing a big part in that journey.

                             Paytm’s Growth (2010–2024)

This graph clearly shows how Paytm’s user base grew rapidly between 2010 and 2024. From just 50 lakh users in 2010 to over 10 crore in 2024, the growth is nothing short of incredible. Demonetization acted as a major turning point, pushing the platform into every corner of the country.

Vijay Shekhar Sharma’s story is proof that dreams don’t need perfect English or a rich background—just courage and belief. He broke through language barriers, survived financial struggles, and built one of India’s most trusted tech brands. Today, he represents the face of India’s digital future.

At Bada Business, we believe in such stories of courage and transformation. We proudly support small businesses and new entrepreneurs, because together, we can make the Indian economy stronger.

 

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Motivational

Who Was JRD Tata, Whose Advice Even PM Nehru Followed?

JRD Tata Biography
JRD Tata Biography!

JRD Tata – Full Name Jehangir Ratanji Dadabhoy Tata, A Name Synonymous With Vision And Innovation, Was One Of India’s Most Famous Industrialists. Known As The Father Of Indian Aviation, His Contributions Laid The Foundation For Several Industries In The Country. Beyond His Achievements, JRD Tata Was A Man Of Principles And Wisdom Whose Guidance Was Sought Even By India’s First Prime Minister, Jawaharlal Nehru. Their Relationship Demonstrated A Unique Blend Of Industrial Leadership And Political Foresight.

Early Life And Legacy.

Born In 1904, Jehangir Ratanji Dadabhoy Tata Grew Up In France And Later Moved To India. His Cosmopolitan Upbringing And Education Shaped His Global Outlook. At The Age Of 21, He Joined The Tata Group, Which Was Already Becoming The Best In The Indian Industry. By 1938, He Became The Chairman Of The Tata Group And Led It Through Transformational Decades.

Visionary Leadership In Tata Group.

Under JRD’s Leadership, The Tata Group Expanded Into Diverse Industries Including Steel, Chemicals, Automobiles, Education, And Technology. He Founded Tata Airlines In 1932, Which Later Became Air India, Launching India’s Aviation Industry. JRD’s Focus On Innovation And Excellence Set Standards For Businesses Across The Country.

Philosophy And Social Responsibility.

JRD Believed In Business With A Purpose Beyond Profit. He Championed Employee Welfare, Instituting Progressive Labor Practices Like Maternity Leave And Accident Compensation. His Initiatives In Education, Like The Tata Institute Of Social Sciences, And Healthcare, Such As The Tata Memorial Hospital, Reflected His Commitment To Societal Progress.

Awards And Recognitions.

JRD Tata’s Contributions Earned Him Numerous Accolades, Including The Bharat Ratna, India’s Highest Civilian Award, In 1992. Globally, He Was Admired As A Visionary Who Combined Business Acumen With Ethical Practices.

JRD Tata’s Relationship With Jawaharlal Nehru

The Relationship Between JRD Tata And Jawaharlal Nehru Was A Unique Blend Of Mutual Respect, Trust, And Cooperation. As India’s First Prime Minister, Nehru Had The Onerous Task Of Steering A Newly Independent Nation Toward Progress. In JRD Tata, He Found Not Only A Successful Industrialist But Also A Visionary Leader Whose Insights Could Guide India’s Economic Transformation.

LFP Plus by Dr Vivek Bindra

Mutual Respect For Each Other’s Roles.

JRD Tata And Nehru Shared A Common Vision For India: A Nation That Could Stand On Its Own Industrial And Economic Feet. Nehru Admired JRD’s Ability To Think Beyond Profits And Prioritize Nation-Building. In Turn, JRD Respected Nehru’s Idealism And Commitment To Building A Self-Reliant India. Their Relationship Was Rooted In This Shared Goal Of National Progress.

JRD’s Advocacy For A Balanced Economy.

One Of The Most Important Areas Of Cooperation Was JRD Tata’s Advice On India’s Economic Policies. JRD Strongly Believed In A Mixed Economy, Where The Public And Private Sectors Would Co-Exist And Complement Each Other. He Consistently Stressed The Importance Of Private Enterprise In Promoting Innovation And Efficiency, Urging Nehru To Strike A Balance Between Socialism And Capitalism.

Although Nehru Was Inclined Toward Socialist Ideals, He Valued JRD’s Approach And Incorporated Elements Of A Mixed Economy In India’s Five-Year Plans. JRD’s Insights Were Particularly Influential In Areas Such As Industrial Policy And Labor Practices, Which Had A Long-Term Impact On India’s Development.

Industrial Policy And Nation Building.

Nehru Often Sought JRD’s Guidance In Shaping India’s Industrial Policies. For Example, JRD Played A Key Role In Establishing Initiatives Such As The Tata Institute Of Fundamental Research (TIFR), Which Laid The Groundwork For India’s Advancement In Science And Technology. Nehru’s Government Provided Support To Such Ventures, Recognizing Their Potential To Elevate India’s Global Status.

A Frank And Constructive Relationship.

Despite Their Shared Goals, JRD Was Not Afraid To Express His Disagreements With Nehru, Especially When He Felt Policies Were Not In Line With India’s Long-Term Interests. He Openly Criticized Excessive Government Control And Red Tape, Which He Believed Hindered The Growth Of The Private Sector. Nehru Appreciated JRD’s Candor, Often Engaging In Thoughtful Debates That Enriched Their Relationship.

A Legacy Of Collaboration..

Their Collaboration Symbolized A Bridge Between Politics And Industry. JRD’s Advice Ensured That Industrial Development Was Not Just About Wealth Creation But Also About The Upliftment Of Society. Nehru’s Willingness To Listen To JRD Highlights How Much He Valued Expert Advice From The Private Sector, Even If It Was At Odds With His Own Ideology.

Conclusion:

JRD Tata’s Legacy Is Not Just About The Industries He Built But The Values He Upheld. His Advice, Even Valued By Leaders Like Nehru, Underscores His Impact On India’s Journey As A Modern Nation. Today, His Life Inspires Entrepreneurs And Leaders To Dream Big While Remaining Grounded In Ethics And Social Responsibility.