Category: Process & Business Expansion

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Process & Business Expansion

3 Morning Mistakes That Can Cost Entrepreneurs Their Productivity!

3 Morning Mistakes That Can Cost Entrepreneurs Their Productivity!
3 Morning Mistakes That Can Cost Entrepreneurs Their Productivity!

HABIT– This five-character word has immense power, especially for entrepreneurs. A good habit can transform your life magically, doing unbelievable wonders. On the other hand, a bad habit can ruin not just your mood, temperament, and daily life, but also your plans.

Many entrepreneurs are often curious to know about the daily habits of successful people, and how they can inculcate them in their own lives. However, there is one thing that every entrepreneur who is working on a small business startup plan must remember that developing a set of habits doesn’t have to be complex.

Take Satya Nadella, CEO of Microsoft, for instance. He has two key habits that he follows religiously, every morning—gratitude and exercise. Every morning he gets up and pays his gratitude for all the things in his life that he is thankful for. An act of expressing gratitude has been shown to improve mental and physical health. He then goes to the gym and no matter where he is, he commits to going to the gym for at least 30 minutes. People who are physically fit have shown improved cognitive function.

Dr. Vivek Bindra who is one of the best motivational speakers in India often says in his motivational videos on YouTube, “Your mindset often determines how you approach the challenges that come into your life and the people around you. If you have a positive mindset, it will play a significant role to determine your success in leadership.”

But many of us get up in the morning only to surrender to our laziness and not-so-healthy morning mistakes. The cost of making mistakes can be quite high. The time that we waste by remaining caught up in the activities that are unproductive can be used to develop groundbreaking startup business ideas for your business.

Here is a list of mistakes that can cost you productivity and peace every morning:

Mistake 1- Jumping out of bed as soon as the Alarm goes

Certainly, many of you must be thinking how leaving your bed as soon as the alarm goes off could be a bad habit? Surely, forcing yourself to jump out of bed the moment your alarm goes off helps you to start your day early. But very few people know that this simple-looking action can disconnect you you’re your body.

What should you do Instead- Take just a few minutes to stretch and elongate your body, as stretching can help you feel more confident. As simple as stretching your arms into a V shape can boosts incredible happiness, your mood and increases your blood flow to all areas of your life.

Mistake 2: Checking Phone Immediately

Smartphones have become an integral part of our lives. According to a survey conducted by Mobile Consumers, “1 out of every 4 young adults checks their phones within one minute of waking up.” It is tempting to check phones every morning when there is so much information on this small device. But according to the health experts, it is a major mistake.

What should you do instead- Always remember that there is nothing on your phone that can`t wait. Your body and mind are not ready for the type of stimulation that your phone has. When you are waking up, it is important to focus on presence and gratitude, to connect your mind with your body through some morning movements. Write down your goals and startup business ideas if you are planning to start your own business.

Mistake 3- Sleeping in too late

A study reported that “people who get themselves out of the bed at the crack of the dawn responded that they felt “highly productive” 71% of the time as compared to those who snooze until 11 am.

What should you do instead- Now, we are not telling you which hours you should or should not sleeping, but going to bed in time will help you to complete your sleeping hours. You will wake up early and get a couple of hours to set up your morning routine. This will make you more productive and help you to plan your day in a better way. You can also take the help of a professional business motivational speaker to help you set up a healthy routine.

We all have the same 24 hours, and we all must cultivate healthy habits to give our mornings a kick-start. The list of all the above-mentioned alternatives is an invitation to experiment. Stretch out, keep that phone turned off, and try getting up earlier than you are used to and you will see productivity and peace rushing into your life.

To get back your professional and personal life back on track, you can hire the best motivational speaker in India.

For the rest of the challenges in your business, you can take our Problem Solving Courses that step-by-step learning strategy, action plan, frameworks that are designed to empower you with various business functions.

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Process & Business Expansion

To Encourage Entrepreneurs Nitin Gadkari Will Promote Khadi Prakritik Paint Made From Cow Dung!

To Encourage Entrepreneurs Nitin Gadkari will promote Khadi Prakritik Paint made from Cow Dung!
To Encourage Entrepreneurs Nitin Gadkari will promote Khadi Prakritik Paint

Inaugurating the new automated manufacturing unit of Khadi Prakritik Paint in Jaipur, India`s first paint made from cow dung, Union MSME Minister Nitin Gadkari on July 6, 2021, said he would be the brand ambassador of Khadi Prakritik Paint and would promote it across the country.

“This will encourage young entrepreneurs to take up the manufacturing of the cow dung paint”, he added.

“Even inaugurating infrastructure projects that are worth lakhs of crores of rupees is not as pleasing and satisfying as inaugurating this manufacturing unit.” He also said that this would go a long way in empowering the rural and agro-based economy in the country.

“Khadi Prakritik Paint has immense potential of creating sustainable development for the benefit of the poorest of the poor and the target should be setting up a prakritik paint unit in every village,” the ministry said quoting Gadkari.

“Available in two variants, Distemper and Emulsion; Khadi Prakritik Paint contains ‘AshtaLaabh’ — eight benefits like anti-bacterial, anti-fungal and natural thermal insulation properties. This paint is eco-friendly, non-toxic, odorless, and cost-effective,” it added.

The new plant has been set up on the campus of Kumarappa National Handmade Paper Institute, Jaipur. Currently, the daily production of the paint is 500 liters which will go up to 1,000 liters per day, it said. Commissioning of the new unit will double the production capacity of the paint.

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Business motivation Small Business Consulting Firms

5 Simple Things That Will Make You The Best Business Management Consultant In India

5 Simple Things That Will Make You The Best Business Management Consultant In India
5 Simple Things That Will Make You The Best Business Management Consultant In India

You may have noticed that today the consulting industry is in bloom. There are so many big or small business consulting firms in India that are rapidly growing and making handsome profits.

Not only from the business perspective, but even science says that business management consultants add value to an organization. The World Bank conducted a formal study in which a control group of factories along with a treatment group was included.

The results were quantified and surprising!

The economic benefits for the first year exceeded the cost of the consulting- with later years` benefits like pure gravy.

So, what does it take to become a successful business coach in India when competition is high, and you have to compete with the best of the best? There are few essential qualities that top-class business coaches adopt to make a golden resume.

So whether you have just started a small business consulting firm or considering it as your career path, here are some of the vital characteristics that you must cultivate to go from being a good consultant to the best one:

  1. Become Reliable

A consultant`s worth depends on how much his clients can rely on his word. This essentially means that you will have to deliver exactly what you promised your clients. This may sound simple, but this is the most paramount thing that is needed to build trust and credibility among your existing and future potential clients. Make sure you keep your promises and be consistent in your quality.

  1. Develop an eye for minute details

One thing that can make you one of the best business management consultants in India is having attention to detail. This is such a crucial skill in consulting business as it ensures that your deliverables to your clients go error-free. It showcases how thorough your research and your recommendations are solid.

If you have this skill naturally, nothing can be better than that. However, if you are not then it is best to create a list of things to double-check before submitting or promising anything to your clients.

  1. Stay Ahead from the League

If you have just started your journey as a business coach, your first few years of consulting will keep you juggling between industries, clients, and areas. No matter how broader your experience is, it is a good idea to learn something new or develop a skill that will differentiate you from the rest of all your competitors.

From communication skills to advanced financial modeling, or gaining in-depth knowledge about a specific area in the industry, take out the time to discover in which field you can become a specialist.

  1. Learn to think Critically & Analytically

Every business management consultant has a charming personality with enough ambition to last a lifetime. But what distinguishes a good consultant from a great one is his or her ability to not only take care of the tasks at hand but also to think critically about the work.

For instance, your client might ask you to find cost savings in a supply chain. But, it is crucial to understand why it is necessary for the business? Are profits declining? Is your client lowering prices to compete with his competitors? Thinking critically will help you develop better insights and solutions for your client.

  1. Resolving crisis via Resourcefulness

Be it a large or a small business consulting firm, you will be asked to solve problems that may be completely new to you, or maybe altogether an alien concept event to the industry. However, a great consultant is prepared to face these tough problems or challenging demands through his resourcefulness.

Hence, developing an ability to quickly and creatively solve problems should be one of the main things to become the best business coach in India.

It takes a lot to succeed in the consulting business. But focus on the above-mentioned skills and you will yield great results. Also, always ask questions. However, ensure that you ask them in a helpful, least annoying way. You can also listen to some of the best motivational speakers in India to learn the nuances of consulting world.

Want to open a small consulting firm but have no clue how to build a business from the scratch? You can take our ‘Entrepreneurship Course’ that will help you gain in-depth knowledge about establishing your startup.

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Finance Process & Business Expansion

Food Processing Becomes The Most Preferred Sector For Investment In UP

Food Processing Becomes The Most Preferred Sector For Investment In UP
Food Processing Becomes The Most Preferred Sector For Investment In UP

The food processing sector in Uttar Pradesh has garnered attention and has become a preferred sector for industrialists when it comes to investment.

The major reason behind this welcoming change is due to the ease-of-doing-business that this sector offers in the state.

Various industrialists from India and abroad have set up their food processing units in Uttar Pradesh. These industrialists have submitted proposals to the government to set up 139 food processing factories, for Rs 9105.58 crore, out of which 101 food processing factories have already started production, according to the government spokesman.

These food-processing factories were established at the cost of INR 4,074.02 crore and have generated around 20,176 employments opportunities.

The other 38 factories are under construction, and they are expected to start operating by the end of 2021. And with an investment of INR 5,031.31 crore, these factories will generate employment for an additional 21,111 people.

This is the first time when such a huge investment has been made in the history of Uttar Pradesh. To promote the food processing units in the state, the Yogi Government implemented the ‘U.P. Food Processing Industry Policy -2017’.

The policy not only ensured a fair price but also provided a rebate in capital subsidy and interest in all the facilities that were given to the small and big industrialists.

Following the relaxation provided in the food processing policy, the state received many proposals for the construction of cold storages, onion warehouses, pack houses, and the establishment of flour mills.

The companies that have invested in Uttar Pradesh include Patanjali Ayurveda Limited in Gautam Buddha Nagar – Rs 2,118 crore, Pepsico in Mathura – Rs 514 crore and Haldiram Snacks Pvt Ltd in Gautam Buddha Nagar – Rs 490 crore, SLMG Private Limited in Lucknow – Rs 300 crore, Khattar Edibles Private Limited in Rampur – Rs 150 crore, BL Agro in Bareilly – Rs 160 crore, and Organic India Private Limited Plant in Barabanki – Rs 55 crore.

The government is also contemplating revising the existing food processing policy so that Uttar Pradesh can become India’s top state in this sector and further accelerate the establishment of new units of food processing in the state.

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E-Commerce Process & Business Expansion Startup

Online E-commerce Store: 4 Incredibly Powerful Ways to optimize your E-commerce business!

Without a doubt, the pandemic has changed the world operation. Society has changed the way in distinct ways due to Covid-19, and companies and businesses too joined in. And as the pandemic continues, be it a small or a large organization, all the companies have pivoted to online sales to not only survive and break through the challenges but also to keep their employees and customers safe.

According to a report by India Brand Equity Foundation, ‘the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 which was US$ 38.5 billion in 2017.’

Entrepreneurs who are willing to embrace this change and prepping up to align with the dynamic market trends need to understand that it takes more than a digital storefront to create a successful E-commerce business. Unless every single visitor that comes to your website makes a purchase, there is always a scope for your improvement, and E-commerce optimization could be the key.

With the increase in internet and smartphone penetration, the number of internet users in India significantly risen to 760 million. These statistics have opened wonderful opportunities for those who know how to optimize their E-commerce business.

So how can you optimize your e-commerce business to boost sales?

Here are 3 effective ways that will give guaranteed increase your E-commerce conversion rate:

1. Make Remarkable Product Pages

Your product is what you are trying to sell, right? So, your primary step should be to create product pages that are clutter-free and showcase conviction for the visitors to purchase. Always try to keep it simple and easy to navigate for users, as the users tend to lose interest in sites that do not have an attractive and easy-to-navigate interface.

Don`t believe us, but the statistics, according to which 38% of people find websites with uninteresting content and layouts unattractive and will stop engaging. Result? Drop-in sales.

a). Product Placements– Try to make your business website as simple as you can. Place your products on both the hierarchy and history (where people have visited the site). You can also give your products catchy and SEO-friendly titles. This will help your website pages to rank in Google search and will bring more visitors to your website.

b). Product Images– Work on your product images too. The images of your products can encourage customers to purchase them. Include pictures of your product taken from different angles to give customers a good view of the product they are interested in.

c). Product Descriptions- A well-written product description gives all the necessary details that will help shoppers to see how the respective product will add value to their lives. At least, the best ones do!

2. Bring your Product Pricing on Point

It is essential to get your pricing right, or else no shopper will buy. There are few brilliant ways to do it. Here are the best three:

a). Place Two Products together- Did you know that placing two products side-by-side can increase the sales for lower-priced products? If you have a product that is not in demand and have fewer sales then you can put a premium version side-by-side. This will divert customer`s attention towards the lower-priced item and will double up your sales.

b). Have a clear CTA- Want more shoppers to buy your products? Then you have got to direct them to do so. This is why it is essential to have a clear ‘call-to-action that uses action, words and creates urgency amidst the customers to take immediate action.

c). Reduce Analysis Paralysis- ‘Analysis Paralysis’ is a term that describes the pattern of overthinking and overanalyzing that causes decision-making to become paralyzed. This happens on an e-commerce platform very frequently. With overwhelming choices to choose from, a visitor can get confused. Hence, it is best to keep the copy short and highlight the preferred option to reduce on the pricing page.

3. Win your Customers with Personalization

In this busy world, where people are always up to something, they hate seeing irrelevant content.

A report by Gartner says good personalization can increase profits by 15%. Hence, personalization can help shoppers to go directly to what they are looking for. Display relevant results, personalized offers, and content to your consumers in which they are truly interested. For instance, if a person is looking for a psychology book, showing him fictional books or mythological characters will not help him or her in any way.

This will result in losing a potential customer, who might decide never to visit your website again. Hence, use the data that you already have from the web and social analytics that shows who they are, what they like, and what they were looking for on your website.

Even if a visitor leaves your site without purchasing anything, you can send a personalized e-mail to them for your next promotional offers.

4. Optimize for Mobile

According to a survey by Sweor smartphones held a 63% share of all retail website visits. Hence, this is one E-commerce optimization that no online business store can afford to skip. Today, people use mobile devices than desktops. It is also one of the most vital channels for researching products and services.

Optimize your page titles and descriptions for mobile search. You can also integrate the voice search feature as well. You need to have a marketing strategy to build campaigns that will attract more visitors to your website and can increase boost conversion by 150%.

Today, users are keen to do online shopping and get products delivered to their doorstep. Hence, the E-commerce business has a brilliant future in India, and this trend is going to stay now!

If you want to start your E-commerce store or already have one, you can learn from premium quality of business courses provided by one of the best business consultants in India– Bada Bubsiness.

To know more, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

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Process & Business Expansion Startup Strategy

White Label Solutions: A Cost-effective Solution for Start-ups to build a successful Business!

White label solution

Being an entrepreneur is not an easy task. Especially in a start-up world where the competition is fierce and the market is dynamic! From taking care of multiple tasks at the same time to managing your products, marketing, brand reputation, and customer service, it is hard to do everything on your own.

For an entrepreneur who is facing a business challenge, doing everything on their own could be the first reflex. However, keeping a considerable pace with the market trends that are forever evolving could be an overwhelming experience. And, in many cases building a customized solution right from the start has proved to be a disaster.

According to a study conducted by MIT Sloan Management Review and Deloitte found that ‘around 23% of the marketers needed to develop a stronger talent model. By hiring a full team with a white label model, they were able to skip the problems of hiring in-house and recruiting and straight away built a team of highly qualified experts working for your brand’.

White label business solutions are a gateway into the business world. It helps you to scale your business and sell your products at no extra cost and without pre-planning, training, hiring, and implementation work.

So what exactly is a White Label Solution?

A White Label Solution is a generic product that is created by one company but marketed by another under their log and branding.

If you think only budding entrepreneurs are using White Label Marketing then let us tell you a secret, which is no more a secret. Do you know that around 84% of Walmart customers purchase private label products?

With lots of products on the shelf do you think that all the products are manufactured by Walmart? Not entirely! There are many products that Walmart uses under its name by using its branding and logo.

Essentially, a White Label Solution involves a manufacturer who sells an unbranded piece of product or service to a reseller who then places their logo and sells it to their business clients. Hence, in a white-label market, the manufacturer and seller are two separate entities that work for mutual benefit.

It is not only limited to small business owners and large enterprises, but many college and institutions are also making the most of this service with White label content creation.

How does White Label Solutions come into existence?

This concept was drawn from the fashion industry where retailers acquired mass-produced goods from the manufacturers and sewed their branding on the product. What did they get? A product that was similar to private label brands. However, at a competitive price point!

Advantages of White Labelling

Naturally, the foremost benefit of white labelling is its cost-saving aspect. However, there are plenty of other benefits that white labelling that every entrepreneur, solopreneur, or business owner must consider:

1. It saves time– Time is money! And since businesses do not have to build or develop solutions from the start by putting their own time and resources, White Labelling saves up a lot of time, financial and human resources.

2. No Infrastructure Needed– As the resellers can purchase the product from the manufacturer and start reselling it under their branding, they do not need an infrastructure to set up a manufacturing unit.

3. Happy Customers– With quick customizations and quicker time to market the products at the reseller`s end, you will have more happy & satisfied customers.

4. Allows you to focus on your business– More often than not, the companies hoping to build a solution find themselves in a precinct that does not fall under their expertise. Pre-packaged solutions with White Labelling that are prepared by experts can help businesses to reach their goals more efficiently.

White Label Solutions can help businesses who are trying to establish themselves in the market to utilize their unique branding to offer a range of products and services without having to incur money in resources, infrastructure, and technology.

By using white labelling entrepreneurs can give their customers a quick solution to their immediate problems. They can also focus on the core competencies of their business, and move towards building a brand and greater conversion rates.

Want to know how you can grow your business with White Label Marketing? Click here to watch this video: https://www.youtube.com/watch?v=cpSf2e-k7CM.

 

 

 

 

 

 

 

 

 

 

 

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Process & Business Expansion

What is Business Environment? 4 External Environment Factors That Require Continuous Evaluation

External Business Environment| Representative Image (Photo Credits: Pixabay)
External Business Environment| Representative Image (Photo Credits: Pixabay)

A business constantly faces challenges and threats from the external environment. There are certain factors that influence the operations and functions of an enterprise. Business environment refers to the sum total of all the elements that has a direct or indirect impact on a firm. Certain factors, comprising the internal environment, can be controlled and managed by the business. However, the external environment is dynamic and beyond the control of business management. Firm should be aware and careful about such factors. Start-Up Location: 4 Factors You Should Consider While Selecting a Location to Start the Business.

A business should be always on toes while dealing with the external environment. It requires continuous evaluation of the markets and comprehensive planning. Here are such external environment factors a firm should know about –

Political Environment 

Political environment comprises various rules, regulation, taxation regime and other policy changes introduced by the government. A firm should be careful about any change in the government policies which impacts the business- directly or indirectly. Businesses are also advised to comply and adhere to all the requirements introduced in such policy reforms. Govt. of India Free Online Learning Program for Start-Ups.

Economic Environment 

Economic environment comprises various parameters that measure the financial and economic situation prevalent in the market. It includes inflation, recession, employment rates, deflation, GDP among others. An increasing GDP helps in growth of the business as well.  Deflation and recession lead to stagnation or decline in business operations.

Social Environment 

Another important aspect of the external business element is the social environment. It includes the belief and norms of the society. A business will only be successful if it able to understand and comply with the beliefs of the society. It also includes the liking and preferences of its citizens, which ultimately form firm’s consumer group.

Technological Environment 

A change in the level of technological advancements in the society also impacts the operations of the business. As consumer becomes more and more technologically equipped, a sales of various goods dependent on obsolete technology plunges. If the businesses are not able to keep up the advancement in tech know-how they are bound to suffer huge looses and eventual winding up of the business.

Businesses should be careful about the various changes in the external environment and be flexible enough to incorporate them. Continuous evaluation of external environment is crucial to keep the business safe from threats and en-cash the opportunities.

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Finance Process & Business Expansion

Reliance Retail Asset Monetisation Picks Up Pace As Private Equity Firm KKR Announces Rs 55.5 Billion Investment

Reliance Market. (Photo Credit: Facebook)
Reliance Market. (Photo Credit: Facebook)

New Delhi, September 24: The retail asset monetization is picking up pace as private equity firm KKR announced a Rs 55.5 billion ($ 0.75 billion) investment in Reliance Retail. The equity firm announced the investment for a 1.28 percent stake implying a pre-money equity value of $57 billion.  This marks the second investment by KKR in a subsidiary of Reliance Industries, following a Rs 11,367 crore investment in Jio Platforms announced earlier this year. Bada Business ‘Retail Ka Mahakumbh’ 2020: Dr Vivek Bindra to Share Business Expansion Strategies on September 27; Click Here to Register.

On Wednesday, Reliance Industries Limited (RIL) and Reliance Retail Ventures Limited (RRVL) announced that global investment firm KKR will invest Rs 5,550 crore into RRVL. The RRVL is a subsidiary of Reliance Industries. This investment values Reliance Retail at a pre-money equity value of Rs 4.21 lakh crore. KKR’s investment will translate into a 1.28 per cent equity stake in RRVL on a fully diluted basis.

A report by Morgan Stanley stated that the valuation is in line with the last transaction that was announced with Silverlake and compares to its retail base case valuation of $45 billion. The report said. “At these valuations, it would add 6 per cent to Morgan Stanley’s base case NAV for RIL. KKR earlier invested $1.51 billion for 2.3 per cent of Reliance Digital platforms. RIL has sold a 3 per cent stake in RIL retail till date for $1.75 billion”.

Reliance Retail Limited, a subsidiary of RRVL, operates India’s largest, fastest growing and most profitable retail business serving close to 640 million footfalls across its 12,000 stores nationwide. Adding further, the report said the firm sees capital allocation, execution and de-gearing as key to the next leg of stock outperformance. “With industry consolidation pickingup pace in telecom, retail,and global refining, we expect RIL to emerge stronger post-Covid-19 and margins to surprise as pricing power rises,” it added.

 

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Finance MSME Process & Business Expansion

Jio Mart, Facebook Tie-Up Aims to Bring 25 Million SMEs Online in Near Future

Facebook and JIO Mart (Photo Credit: pixabay and Facebook)
Facebook and JIO Mart (Photo Credit: pixabay and Facebook)

Mumbai, August 29: With an aim to help millions of COVID-19 affected Kirana stores in India, JIO Mart has tied up with Facebook to bring 20-25 million small businesses online in the near future. The two business giants have joined hands to help these small and medium enterprises digitise their product catalogues through the use of instant messaging app Whatsapp.

Speaking at an event organised by Internet and Mobile Association of India (IAMAI), Facebook India’s vice-president and managing director Ajit Mohan said, as quoted by Business Standard, “Our excitement is with connecting the dots between WhatsApp and Jio with the objective of helping millions of Kirana owners to digitise their product catalogues.”

Mohan was of the opinion that the move will fundamentally change the consumer behaviour in India and help in changing consumers change from opting to digital payments from physical cash. Citing a recent Boston Consulting Group-Facebook consumer behaviour study, Mohan stated that digitally-influenced purchases had gone up by 15-20 per cent for consumer goods brands like apparels, mobile phones and packaged goods. He added, as the daily quoted, “Video and virtual experiences will be at the heart of buying in the upcoming festive season.”

During the interaction, the Facebook-India MD said that the launch of Instagram’s Reels and WhatsApp video calls had reflected users’ changing consumer behaviour. It is to be known that Facebook recently acquired a 9.99 per cent stake in Jio Platforms, which houses many digital platforms like JioSaavn and Radisys. Also, Reliance’s fully-owned subsidiary is the biggest disruptor in the Indian telecom market as Jio.

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Process & Business Expansion

Tata Group Plans to Intensify E-Commerce Operations by Launching All-in-one Online App & Compete With Biggies Like Amazon, Flipkart And Reliance

Tata Motors (Photo Credits: Wikipedia)

Mumbai, August 27: Tata Group conglomerate is planning to expand its footprint in the e-commerce space. The company has plans of launching an all-in-one e-commerce app for its consumer products and services, according to a Bloomberg report. The launch of the app is expected to take place by the end of 2020 or early next year.

By ramping up its e-commerce operations, it will be competing with biggies in this space which includes names like Amazon, Flipkart and Reliance. There is cut-throat competition in this space and each of these players is looking to expand their growth and tap the second most populous country.

Tata Group has plans of making a sizeable presence in the online market. According to a forecast by Cisco Systems Inc, internet users are expected to reach 900 million by 2023. There has been a huge jump in the consumption of content and people using smartphones to do various activities. Tata Group, therefore, wants to capitalise on this opportunity and make the most of it.