Author: Nupur Tiwari

Categories
Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing

Boost Your Sales In 7 Steps With Zero Dollar Marketing
Boost Your Sales In 7 Steps With Zero Dollar Marketing

Marketing is a necessity for any business, especially for a start-up. But most people think about TV commercials, billboards, giant hoardings, or newspaper ads when they hear the word ‘marketing’.

Though these marketing mediums guarantee good results, it also requires large funds. And if you thought these were the only way to demonstrate your products, think again.

With the emergence of the internet and social media, anyone can market their products and reach the right audience with the right strategy. Social media platforms have made the concept of marketing simple and affordable. If you have a start-up and want to take your products to the right audience, but have no funds, here is the solution – Zero Dollar Marketing.

How does Zero-Dollar Marketing work?

The best way to yield optimized results through a zero-dollar marketing strategy is to align it with your brand values and voice. This strategy works by using social media platforms and making a strategy according to the customer’s behavior. You can also watch this amazing video by Dr. Vivek Bindra on 7 Strategies of Zero Dollar Marketing, here:

Seven Steps to Zero-Dollar Marketing

Here are seven simple steps in which you can apply this brilliant low-cost marketing strategy for your business:

1. Take Your Business Online- The foremost important thing that you should do right away is to start planning about taking your business online. This will increase your scope of reaching out to a wider audience.

Taking your business online will help you to stay connected with your customers 24×7 with the lowest operational cost. You can also monitor your buyer’s behavior and receive payments easily.

2. Amazing Content- Don’t tell your customers about the product specifications. Tell them about its benefits and how it will bring value into their life. Research well about your customer’s interests, problems, and requirements and then produce content that will benefit the entire community.

Your content will be shared widely in your niche because you have provided a solution to a problem that was not addressed before. Share your experiences in your niche, your experiments and struggle, and everything that you think will resonate with your customers.

There are many business coaching programs for crafting interesting and well-researched articles.

3. Create Viral Content- Content marketing is no longer a number game. Try to create content that is trending. Write content that is simple to understand and informative for your consumers. Try to engage with your consumers on your business profile.

4. Landing page- A landing page is the landmark for your business profile, so create a page with a catchy, short, and crisp headline. Make it more appealing by using premium-quality images.

5. SEO- When it comes to marketing, SEO is the first thing that comes to mind. Though it is a long-term strategy and will not give you results overnight, it is worth a shot! You can do this without spending on someone with expertise if you don’t have the budget.

6. Increase your Marketing ROI- Use free marketing tools like Convertkit, SEM rush, Canva, and Google analytics tools to analyze and improve your ROI. Create a landing page, Instapage, and email automation to increase your marketing efficiency. Once you have collected the customer data, you can also start doing email funnel marketing to build a long-term relationship with your customers. Use creative subject lines and their names to personalize them.

7. Experiment more with low-cost Marketing Ideas- Bringing innovation to the existing marketing ideas will help you to discover tactics that stick to your budget and give great results. To understand marketing in a better way, you can take business coaching programs. Focus on the target market, tech innovation, and strategic partnerships, and pay attention to retention.

Your marketing strategy does not require large funds. Today, all the big companies are using this strategy to connect with the right customer. Use testimonials to attract new customers and client appreciation programs to retain the existing ones. The right marketing strategy can give desired results.

Want to know more about other impressive marketing strategies that will help you expand your business or have you tried everything, but still not getting desired sales? Worry not! With our business coaching program, you can achieve excellent results for your business.

To know more, visit: www.badabusiness.com

Categories
Motivational

5 Quotes By Kiran Mazumdar Shaw That Show Why Entrepreneurship Is More Than Just A Career

5 Quotes By Kiran Mazumdar Shaw
5 Quotes By Kiran Mazumdar Shaw

Kiran Mazumdar Shaw needs no introduction. The Chairman and Managing Director of Biocon Ltd, she is one of India’s most influential and successful female icons.

In 1978, Kiran Mazumdar Shaw joined Biocon Biochemicals Limited, Ireland as a trainee manager. Soon after joining them, she opened a branch in India in the same year. With an initial investment of INR 10,000 and a rented garage, she commenced her entrepreneurial journey.

However, her path to success was laced with multiple challenges and hurdles. Her journey to fame was not a cakewalk. Instead, she worked hard and didn’t shy away from putting in everything she had to reach the pinnacle of success.

She faced many challenges in getting a loan as the bank did not trust her idea. Her father was also asked to be her guarantor. She had to convince people to join her firm in the beginning. Her first employee was a retired garage mechanic. But as we say that even luck favors those who refuse to give up. In 1987, Narayan Vaghul of ICICI ventures helped in the creation of venture capital with funds of USD 250,000. In 1989, Biocon Ltd became the first Indian biotech company to receive US funding for proprietary technology.

In 2014, Biocon was oversubscribed 33 times when the company went for an IPO. It became the second Indian company to cross the 1 billion mark on the first day of listing.

Mazumdar Shaw is known not only for her professional accomplishments but also for her philanthropic measures. She believes strongly in giving back to society and has pledged to divert half of her wealth toward the infrastructural development required to battle Cancer.

Her journey was full of ups and downs, and she has inspired several women to enter the biotech world in India.

Here are some of the most thought-provoking quotes by Kiran Mazumdar Shaw that will motivate you to achieve something big in your life:

1. “I hate the title of being called ‘the richest woman in India’, but it’s the recognition that this was the value that I had created as a woman entrepreneur, and that makes me very, very proud.”

2. “I think, in terms of corporate philosophy, I’ve always believed that you’ve got to treat people in a very, very egalitarian manner in the sense I like to treat people on a one-to-one basis. And I like people to take on a lot of responsibilities because I think with a sense of responsibility also comes a sense of purpose.”

3. “As a traditionally risk-averse nation, India has rarely been at the forefront of innovation. Indian companies have mostly imitated others and become very good at it.”

4. “I want to be remembered as someone who put India on the scientific map of the world in terms of large innovation. I want to be remembered for making a difference in global healthcare. And I want to be remembered as someone who did make a difference to social-economic development in India.”

5. “I believe that entrepreneurship is about being able to face failure, manage failure and succeed after failing.”

Do you have a dream that does not let you sleep? Then, achieve it with our Business coaching program. Learn what challenges you might encounter and how to break through them quickly.

To know more about our course, click here: https://www.badabusiness.com.

Categories
Motivational

17 Powerful Quotes By Swami Vivekananda To Fuel Your Passion

17 Powerful Quotes By Swami Vivekananda To Fuel Your Passion
17 Powerful Quotes By Swami Vivekananda To Fuel Your Passion

Summary: Swami Vivekananda was considered one of the greatest spiritual leaders in India. Here are some of the most inspiring quotes that will motivate you to achieve your goals.

Born on January 12, 1863, as Narendranath Datta, Swami Vivekananda hailed from an affluent aristocratic Bengali family who in his short life achieved the height of greatness. Vivekananda was a man with a great spiritual presence and tremendous intellect. He was a tireless teacher and writer. He wrote poems and hymns in Bengali, English, and Sanskrit, some of which are sung daily in Vedanta centers worldwide. He was ahead of his time in encouraging women and Westerners to not only practice Vedanta but to be leaders as well.

He played a significant role in introducing and spreading the awareness of the Indian Vedanta and philosophies of Yoga to the western world. His efforts put India on the world’s spiritual map. It was Swami Vivekananda’s 1893 speech at the World’s Parliament of Religions in Chicago that changed the dimensions of Hinduism and redefined the way the world looked at India.

On the occasion of Teacher’s Day, here are 17 quotes from Swami Vivekananda that may inspire you to change the way you look at life:

1.  “Arise, awake, and don’t stop until the goal is reached.”

2.   “You have to grow from the inside out. None can teach you, none can make you spiritual. There is no other teacher but your soul.”

3. “The greatest sin is to think you are weak.”

4. “The greatest religion is to be true to your nature. Have faith in yourselves.”

5. “Talk to yourself once a day, otherwise you may miss meeting an intelligent person in this world.”

6. “We are what our thoughts have made us; so take care about what you think. Words are secondary. Thoughts live; they travel far.”

7. “Truth can be stated in a thousand different ways, yet each one can be true.”

8. “The great secret of true success, of true happiness, is this: the man or woman who asks for no return, the perfectly unselfish person, is the most successful.”

9.  “Dare to be free, dare to go as far as your thought leads, and dare to carry that out in your life.”

10. “Never think there is anything impossible for the soul. It is the greatest heresy to think so. If there is sin, this is the only sin, to say that you are weak, or others are weak.”

11. “In a day, when you don’t come across any problems – you can be sure that you are traveling on the wrong path.”

12.   “Take up one idea. Make that one idea your life; dream of it; think of it; live on that idea. Let the brain, the body, muscles, nerves, and every part of your body be full of that idea and just leave every other idea alone. This is the way to success, and this is the way great spiritual giants are produced.”

13. “Do one thing at a time, and while doing it put your whole soul into it to the exclusion of all else.”

14.  All power is within you; you can do anything and everything. Believe in that, do not believe that you are weak; do not believe that you are half-crazy lunatics, as most of us do nowadays. You can do anything and everything, without even the guidance of anyone. Stand up and express the divinity within you.”

15. “Strength is life, weakness is death. Expansion is life, contraction is death. Love is life, hatred is death.”

16. “Condemn none: if you can stretch out a helping hand, do so. If you cannot, fold your hands, bless your brothers, and let them go their own way.”

17. “The world is the great gymnasium where we come to make ourselves strong.”

Whether you are a student or a business owner, we hope these quotes by the revered spiritual leader and a social reformist will inspire you to achieve your dreams.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our business courses and online programs, visit: www.badabusiness.com

Categories
Startup

7 Secrets To Grow Your Startup Business Rapidly!

7 Secrets To Grow Your Startup Business Rapidly!
7 Secrets To Grow Your Startup Business Rapidly!

Summary: There is no sure-shot formula to success. But you can boost your business’s growth with these amazing tips.

There is no such thing as overnight success. Yes, you can get viral for a creative post or a thoughtful tweet on social media, but getting success instantly is still not possible. Owning a business gives you a sense of freedom and empowerment. You build things from scratch and watch them grow. But success is not guaranteed!

Business owners have to make decisions every day to accomplish their short-term and long-term goals. They have to focus on networking to develop lasting relationships with other entrepreneurs, potential clients, customers, and vendors.

But success has no instant formula! Only your passion, determination, hard work, grit, and perseverance can help you to grow your business into a successful venture. Here are seven tips that no one will tell you about:

1. Hire the Right Staff

Before you can think out all the ways to take your company’s growth trajectory upward, you will have to hire a team that will empower you to achieve your goals. Hiring the right people for a particular job role is a surefire way to ensure fast growth. With hardworking employees dedicatedly to working towards your company’s success, your business will be better equipped for continued growth.

In addition, delegating tasks to focus on important tasks will free up your time and energy, allowing you to perform at your best and cultivate a collaborative work culture.

2. Reduce Your Risks

Risk is a significant part of starting and growing a business. It is impossible to control everything, but there are many ways to limit internal and external factors that can be a direct or indirect threat to your company and its growth. You can also hire a business coach in India to ensure you are on the right track.

3. Be Open to Changes

Having an agile approach to development, both in your product and your company will help your business to grow quickly. To become a successful startup it is important to develop the ability to switch directions quickly in response to the volatility of the market. By allowing yourself to adapt and change quickly, you’re able to test different approaches to business and find out what works best.

4. Focus on Your Customer Experience

Customers’ perceptions can make or break your business. Deliver quality experiences and great products, and they’ll quickly sing your praises on social media; mess it up, and they’ll tell the entire world even faster through bad reviews and feedback. Fast growth depends on making your current and potential customers happy with their experience.

As compared to large companies, being a small business owner gives you a better opportunity to connect with your customers and respond to their queries promptly.

5. Invest in Yourself

In the early stage of your business, it is unlikely for you to see huge profits. So any money that you do make should be invested directly into your business. While it might be tempting to save all your profit, it is advisable to invest in your business’s growth, so that you can reap bigger benefits later on. Determine which part of your business needs more attention and try to work on it.

6. Focus on Digital Marketing

Marketing is imperative for every business. But many companies do not focus on marketing and advertising because of low budgets. Hence, digital marketing is a perfect solution to grow your business’s reach. Create profiles on all of the major social media platforms. It will allow you to better market your business and interact with more potential customers.

7. Hire a Business Coach

Businesses do not become successful overnight. If you want to be successful, you have to challenge yourself because no one else will do that for you. You can also consult a business coach to gain in-depth knowledge about various aspects of a business. A business coach comes with years of experience because he has walked the road himself. His expertise can help you to navigate through various business challenges.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Motivational

4 Greatest Teachers Who Redefined The Idea Of Education In Ancient India

4 Greatest Teachers Who Redefined The Idea Of Education In Ancient India
4 Greatest Teachers Who Redefined The Idea Of Education In Ancient India

Summary: On the occasion of Teacher’s Day, let us celebrate the most celebrated teachers of India who have redefined the meaning of education.

“Knowledge gives us power, love gives us fullness.”- Dr. Sarvepalli Radhakrishnan.

Every year on the 5th of September, India celebrates the teachers and the essence of their direct contribution to building the nation’s future. But do you know why we celebrate this day?

Though teacher’s day is celebrated across the globe on different dates, India celebrates it on the 5th of September every year as a tribute to the contribution of India’s former President- Dr. Sarvepalli Radhakrishnan. He was knighted in 1931 and was made an honorary member of the British Royal Order of Merit in 1963.

Dr. Sarvepalli Radhakrishnan was born on September 5. He was a great philosopher and scholar and was conferred with Bharat Ratna. Born in a poor family in Andhra Pradesh’s Tiruttani, he was a bright student and continued to pursue his studies through scholarships.

When he became the President of India, his students approached him and requested him to celebrate his birthday. To this, he replied, “instead of celebrating my birthday separately, it would be my proud privilege, if 5th September is observed as Teachers’ day.” From then onwards, India celebrates the 5th of September as Teacher’s day every year.

Along with Dr. Radhakrishnan, India has been blessed to have a lot of other legendary teachers who have given valuable lessons without being preachy. And their lessons can still be implemented in today’s world.

1. Savitribai Phule

“Sit idle no more. Go get an education.”

Whenever education is mentioned, Savitribai Phule is the name that deserves to be known as one of the best teachers who has ever walked on Indian soil. Savitribai Phule is also known as India’s first female teacher. In 1848, when the country was under colonial rule and facing various caste issues, she along with her husband opened a school for girls who were tagged as “untouchable.”

It was not an easy decision as she faced extreme opposition and criticism from her community. But she did not give up on something she truly believed in and continued to teach girls in her school. Later, she even opened five more schools and her efforts were appreciated by the British Government. Throughout her life, she stood up for women’s rights and raised her voice against the atrocities inflicted upon women.

2. Chanakya

The list of best teachers in India is incomplete without mentioning the name of Chanakya. Also known as Kautilya and Vishnugupta from the 4th century, he was an ancient Indian polymath who was active as a teacher, author, philosopher, strategist, jurist, economist, and royal advisor.

He was a royal advisor to the emperor Chandragupta Maurya of the Mauryan Dynasty. His two books Nitishastra which is popularly known as Chanakya Niti and Arthashashtra are still perceived as the best books of ancient times as they consist of thought-provoking ideas which are still applicable. Both books reflect his wisdom as it mentions a lot of experiential realities from his time.

3. Swami Vivekanand

Swami Vivekanand needs no introduction. His unparalleled intellect has made him one of the great Indian reformers. Many people think he was just another spiritual leader. However, he was much more than that. He was a prolific thinker, a great orator, and a passionate patriot. Born on January 12, 1863, as Narendranath Dutta, into an affluent Bengali family in Calcutta, Vivekananda was one of the eight children of Vishwanath Dutta and Bhuvaneshwari Devi.

He carried on the baton of the free-thinking philosophy of his guru- Ramakrishna Paramhansa and worked tirelessly towards  betterment of the society. His message of universal brotherhood and self-awakening remains relevant even today. His birthday is celebrated as the National Youth Day in India.

4. Gautam Buddha

Born in 480 BC, Gautam Buddha was born as a prince to king Buddha. He was the founder of the greatest religion on earth. In a constant search for freedom, purpose, and peace, he renounced his kingdom and luxurious life. He followed a strict penance under a Bodhi tree and later founded Buddhism. He then went on to spread the teachings of Buddhism across the world and went on to educate humanity through his Eightfold Path.

Teachers are the pillar of strength and the guiding force in a student’s life. They are not only responsible for building their student’s future, but also contribute in a great way to building a nation and its society. Teachers pass on values to children and prepare them for further education. They influence students and students learn from them.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. Learn from the Business Guru Dr. Vivek Bindra! To know more, visit: www.badabusiness.com

Categories
Motivational

9 Reasons Why You Should Become An Entrepreneur!

9 Reasons Why You Should Become An Entrepreneur!
9 Reasons Why You Should Become An Entrepreneur!

For some people, entrepreneurship is the way of life. To create something new that will add value to thousands of lives is exciting. While some of us feel happy with our 9 to 5 desk jobs, others may be having other goals.

Every entrepreneur has a different story to tell. What inspired them to establish their start-up business and what encouraged them to quit their decent-paying jobs to take the entrepreneurial leap? Everyone will tell you a unique story. Some have known from the start that they wanted to work for themselves while others come up with ideas while working for someone else and decide to take the entrepreneurial leap.

However, there is one thing on which most entrepreneurs will agree is that being an entrepreneur is great! Why? Well, every entrepreneur will have his or her reason; however, here are nine top reasons why being an entrepreneur rock:

1. You will sit behind the wheel!

And by that, we simply mean that you will be in control of your destiny. You will call the shots and do the decision-making that will impact your business directly. You can hire a business coach to help you stay on the right track.

2. Turn your Dreams into Reality

Look around and you will find innovative ideas and solutions to your daily problems that you never thought existed. This is the power of being an entrepreneur. Entrepreneurs not just become their own bosses, but also hold the power to turn their dreams into realities.

3. You can make a difference in other`s lives

Do you want to offer a service to people that have the potential to leave a positive impact on their lives? If yes, you can turn those ideas into a reality and can add value to customers’ lives.

4. Flexible Hours

This may appear simple, but this one factor is the most appealing one. When you work for yourself, you don’t have to rush to reach on time. You don’t have to ask your boss for an extra 10-minutes longer at lunch. You are independent to choose your work timings and don’t have to be answerable as well. This gives you more time to spend with your family too.

5. Work Remotely

Thanks to technological advancement, most people are working remotely. By becoming an entrepreneur you can fulfill your traveling dreams and get to work remotely at the same time. Being able to explore the world, while building a great company is an amazing feeling! You can take guidance from a business mentor and learn how to manage your business efficiently remotely.

6. Freedom to Pursue Things That You Love

While being an entrepreneur means handling more responsibilities while working for your dreams. It also means that you can pursue whatever you love whether it is traveling or pursuing a professional dance course. Thanks to advanced technology, the internet allows you to do the things you love while still running your business.

7. Feeling Appreciated

Being your own boss simply means that you can implement any creative idea without having to wait for someone’s approval sitting in a higher position. If you believe that your idea can benefit your business and add value to your customer’s lives, you can simply analyze, plan, and execute it.

8. Become healthier

A flexible schedule allows you to create a fitness routine and stick to it. Hit the gym early in the morning, at lunch, or in the evening — whatever works for you.

9. An Opportunity to Give Back to the Society

Being a business owner surely gives you responsibilities, but it also allows you to give back to society. Being able to make a difference in your community is a great feeling.

Still, having second thoughts about becoming an entrepreneur? With our ‘Problem Solving course’, you can gain in-depth knowledge about how to start a startup business. To know more about this course, click here: https://www.badabusiness.com/psc

Categories
Motivation & Mind Control

5 Effective Tips For Entrepreneurs To Handle Stress

5 Effective Tips For Entrepreneurs To Handle Stress
5 Effective Tips For Entrepreneurs To Handle Stress

Summary: Chronic stress, as much as we don’t want it, has become an integral part of our modern-day lifestyle.

In today’s era, stress has become an unwanted part of our lives. From students to entrepreneurs, employees to employers, job seekers to housewives, everyone seems to be stressed out these days. Where stress can act as a catalyst and compel us to perform our best, most of the time it harms our physical and mental health.

There are many leaders and business owners who wear burnout, working weekdays, and overworked minds as a badge of honor. This is the reason why most employees today don’t feel in control; rather, they feel beholden to the demands of their employer.  Many successful motivational speakers advocate for work-life balance but seldom do they follow it on their own.

Many entrepreneurs worry about their business especially when it is going through tough times. And because business owners must ensure that both their employees and the organization overall are well taken care of, they worry about whether they’ll have enough left over at the end of the month to cover payroll and operating expenses.

While some financial stress is inevitable, it doesn’t have to be an all-encompassing, omnipresent concern. Here are 5 effective ways in which entrepreneurs can better cope with stress and enjoy their business journey:

1. Utilize the Power of Now

Stress is multidimensional. Staying present and incorporating the power of now is the only way to bypass any stress, especially stress related to finance. Only focus on the present and stop worrying about the future. Tell yourself “anything is possible.” Look around and you will find ideas, suggestions, and solutions to any challenge that you are facing. You can also take help from a business coach if you are seeking professional guidance.

2. Empower Your Teams

Many believe that being an entrepreneur means bearing the brunt all alone. However, you don’t have to bear the responsibility of ensuring the smooth operations of your business all alone. You can empower your team so that they can contribute to achieving your organizational goal. One way this can be done is by showing them how their jobs directly affect the bottom line. This will make them more efficient, effective, and creative, which will increase revenue and ensure the employees and your business is well taken care of.

3. Collaborate with Business Mentors

A lot of times help from professionals can add valuable insights to the potential stresses ahead. There is safety in the counsel of business mentors. Along with providing roadmaps to avoid various business challenges, a mentor can also be a pillar of excellence.

4. Keep a Tab On Financial Statement

One of the major concerns for every entrepreneur is their financial statement. Reduce financial stress by knowing your numbers. Some key numbers include monthly and annual profit and loss, balance sheet, monthly cost to operate, annual forecast, accounts payable, accounts receivable, number of proposals, number of clients, win rate on proposals, and customer acquisition costs.

5. Have an Adequate Safety Net

Always ensure you have adequate safety in terms of savings as it can go a long way in handling financial stress. We all understand the drive to put your money to work, but the ease of mind a safety net can bring often outweighs the value investing that money could bring. By lowering your financial stress levels, you’ll start working more effectively and making long-term plans.

As entrepreneurs, it’s easy to fall into the trap of treating every day financial issues like existential ones. That’s why you can use mindfulness exercises and meditation to see problems from the outside. Do not forget to exercise regularly to regulate your body’s response to stress.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about this program, visit: www.badabusiness.com

Categories
Motivational

5 Leadership Lessons By M.S Dhoni For Success!

5 Leadership Lessons By M.S Dhoni For Success
5 Leadership Lessons By M.S Dhoni For Success

Mahendra Singh Dhoni is one of the most brilliant captains in Indian cricket history. An outstanding batsman, an excellent wicket-keeper, and a powerful leader- “the captain cool” is famous not only for his calm and composed demeanor, but also for his power-packed batting style. When Virat Kohli was selected to lead the national cricket team of India, he made it clear that replacing Dhoni was not an easy task because Dhoni has left a remarkable legacy as a captain.

He has developed an extraordinary reputation for being one of the greatest leaders that the game of cricket has ever seen. He has shown that leadership is not just about passing out orders, but a sheer willingness to make tough decisions and go out of the way to achieve your designated goals.

Not just an extraordinary captain and leader, Dhoni also swiped many awards and bagged several records including the most wins by an Indian captain in Tests and One Day Internationals.

India won the 2007 International Cricket Council (ICC) World Twenty20, the Commonwealth Bank Series of 2007–08, the 2010 Asia Cup, the 2011 ICC Cricket World Cup, and the 2013 ICC Champions Trophy under his captaincy.

His list of achievements is so long that we can write a book on that. But there is one amazing trait of our former Indian captain that deserves special mention is his leadership skills.

M.S. Dhoni has an arsenal of leadership skills that entrepreneurs can certainly apply both personally and professionally. Here are five incredible leadership traits that are a useful template for business captains too:

1. Stay Confident & Grounded

Confidence is the key to success and M.S Dhoni is the best example of that. Even though he comes from a very modest background, he never let that hold him back from achieving his dreams. On the field or off the field, Dhoni is always confident and forthright and often surprises his fans, audience, and media with his witty comments.

Staying true to yourself will not just take you aheadin the sporting world, but also in the corporate as well as the business world.

2. Stay Cool & Composed

M.S. Dhoni has earned the title of “Captain Cool” due to his calm and composed demeanor on the field even during nail-biting moments. Even when severely tested, he manages to not lose his temper which used to influence the entire team to resist caving in. He kept inspiring the team like the best motivational speaker to perform at par no matter what the situation is.

This is one of the most crucial leadership skills for entrepreneurs to keep calm and not give up when the situation is not in their favor.

3. Don’t Let Success Get Over Your Head

Dhoni received fame, name, and wealth at the very initial stage of his career. But he was and still is, humble and modest. He did not let the success get over his head while maintaining a steady path.

We often see that entrepreneurs who gain success too early often lose their focus and balance. They are unable to maintain the poise that is required for the business’s success in the long run.

4. Don’t Lose Focus

To remain focused on your goals amidst all the criticism is no child’s play. But Dhoni showcased his indomitable spirit of remaining focused on what is important during the Champions Trophy amidst the controversy that surrounded the Indian Premier League.

An ability to cut through the clutter, distraction, and negative energy is one of the best marks of a strong leader in every situation. If you want to become a powerful leader, you can hire one of the best leadership speakers in India– Dr. Vivek Bindra.

5. Handling Failure

Handling failure is as important as handling success. And no one has ever done it better than the former Indian captain M.S Dhoni himself. In the 2011 World Cup, Dhoni and his team were performing spectacularly but then suffered a string of losses. However, the captain cool fought back by showcasing a world-class game of cricket combined with his high spirits.

Ups and downs are part of an entrepreneurial journey. Businesses tend to suffer some degree of failure at some point or the other. But, if you want to be successful, you will have to have the courage and strength to bounce back without losing faith in your dreams.

Entrepreneurs should feel safe to experiment and fail if they need to. Managers must also come to terms with the fact that no organization or department can achieve its goals without its respective team members.

M.S Dhoni is known not only for his famous ‘helicopter shot’ and his excellent class of game but also for his unmatched leadership skills and team spirit. Young entrepreneurs can learn big lessons from him about how resilience and focus can help their businesses to grow.

To gain in-depth knowledge about building a startup from the scratch, join our Business Coaching Program. To know more, click here: https://www.badabusiness.com/

Categories
Motivational

Want to Create a Successful Brand? These 5 Simple Steps Will Guide You!

Create a Successful Brand in Just 5 Steps!
Create a Successful Brand in Just 5 Steps!

Summary: Evaluating, developing, and documenting your brand’s position and purpose is crucial to building a strong and successful brand.

Launching a new business is both challenging and exciting. The promise of something new that could be wildly successful, be it your well-established company or a new venture, the real challenge comes in getting it right the first time.

Many startup owners often take help from business coaches, who with their years of experience guide them how to navigate through rough waters of the business world. Getting your branding right, from the beginning is very important because, in the long run, it will typically cost you far more to rebrand it in the future.

To help you move in the right direction with your branding, here are some of the elements that many successful brands include in their branding process. These are actionable points you should consider and evaluate before you launch your new brand — product or service — into the market.

1. Do Your Research

Successful branding is the byproduct of deep and thorough research. Developing a strong foundation for your brand is important to the planning and execution of your successful brand strategy. There are some questions that you need to ask yourself:

  •       What are the needs or problems of your customers?
  •       How does your brand fulfill those needs or solve those problems?
  •       What values and qualities are important to your brand and your primary customer?
  •       What type of experience do you want to be associated with your brand?
  •       How will your brand enhance your primary customer’s life
  •       Does it make their lives easier?
  •       How will your brand make your customers feel? What do you want them to feel?

You must understand your product to establish a strong brand identity for your company. Otherwise, you won’t be able to engage with the consumer.

2. Define Your Brand Vision

How do you want your brand to be perceived? To be successful you’ll need to develop a clear mental image of what your brand is all about — its vision — together with its persona or character attributes before your launch. You must have this concept clear in your mind to establish your brand’s distinctive characteristics. This will help you launch your brand with a consistent brand platform that captures the right audience.

You can hire the best business coach in India who can help you to set a particular tone for your brand by touching all your brand touch points or channels and brand collateral.

3. Build a Connection With Your Consumer

How does your brand contribute and add value to your customers’ lives? From your logo and strapline to your design and color scheme, everything contributes to conjuring up an emotion that resonates with your target audience. Your brand should create an experience that enriches your target customer.

4. Know More About Your Target Customer

It is impossible to establish your brand identity without knowing your target audience. If you want to make your brand compelling you have to know what matters to your customers and the only way to establish that is to conduct research. Include distinct factors such as demographics- the age group(s), gender(s), socioeconomics, geographic locations, what they have in common, what motivates them, and so forth if preferences are not strictly age-related and other relevant categorical factors that help define your ideal customer. You can also create a buyer’s persona with the help of a business mentor by carrying out deep marketing research.

5. Be Consistent While Creating Brand Awareness

To gain the trust of your customers, it is important to keep your brand values consistent. Stay updated with the changing trends which are essential to thrive in the constantly evolving market. This begins with the simple task of obtaining and registering your domain/profile name on new digital platforms and social media channels.

When it comes to brand awareness, it starts at home. The image of your brand depends on both external and internal communications. You can consider how your staff or colleagues can act as your brand ambassadors to help your business establish itself as a brand.

When creating a brand, it is essential to think about every aspect related to your brand. You not only have to think about the logo, but also about the support system, strong message, and all of the necessary legalities, like getting trademarked, in place. You can take our online business coaching program for the rest of the things.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit www.badabusiness.com

Categories
Finance

4 Essential Things To Keep In Mind Before Applying For A Personal Loan

4 Essential Things To Keep In Mind Before Applying For A Personal Loan
4 Essential Things To Keep In Mind Before Applying For A Personal Loan

Summary: If you require money, taking a loan is not bad. However, the problem comes when you borrow money for your desires and not needs.

If you need money, you can come across an ocean of choices. From banks, and personal financial institutions to lending apps that lend small sums between INR 2K and 10K, many Indians are borrowing money to fulfill their business and personal needs. However, these lending apps are proving harmful and costing many their money, peace, and even their lives.

“The number of suicide cases has been on the rise since the pandemic and approximately 25,200 of those are attributed to unemployment, job loss, and being in debt”, according to data from National Crime Records Bureau.

In 2021, at least six people committed suicide in Hyderabad alone due to harassment by the recovery agents of these apps. These apps lure those who are in dire need of funds and exploit their unmet need for credit by offering no-strings-attached credit. However, they come with a high rate of interest and tricky terms and conditions to which borrowers have no recourse.

Along with that, these loan apps get access to all information from the customer’s phones after which is later used by the company to perpetrate some other financial crime.

Many business coaching programs will help you to manage your finances and get rid of your debt quickly. For those who are looking for a personal loan for the first time, it is critical to understand the nature of these loans.

Here are 5 essential tips you should consider before applying for an immediate personal loan online:

1. Pick a Loan with Lower Interest Rate

Personal loans usually come with higher interest rates and often range from 11% to 20%. Thus, even a small drop in the interest rate can make a huge difference to your overall loan costs. If you opt for a low monthly payment over a long repayment term out of convenience or for any other reason, it will cost you more as it comes with high-interest rates. Small monthly payments might seem very appealing, but it ultimately leads you to pay more for the loan over its lifetime.

2. Assess the Need for a Loan

While availing of a loan is not a bad thing, it is a financial responsibility that can extend over some time. A bad loan will lead to a financial liability that can give you sleepless nights. Hence, it is essential to weigh your motivation behind the loan and ensure that it is necessary. If the purpose of the loan is to only buy a luxury car, it might not be a wise decision.

Also, it is a high-risk move if the idea behind taking a loan is to invest in other financial products/schemes hoping to make profits. Such borrowing and reinvestment schemes are also subject to market risks and there is never a guarantee of lucrative returns.

3. Always Take a loan from the Credible Financial Institution

Apart from traditional banks, there are other financial institutions as well that are approved by the market regulator Reserve Bank of India. Digital lenders are comparatively quicker in verifying and processing loan requests, disbursement often happens faster.

It is advantageous to have multiple options to choose from as it further allows a borrower to evaluate and compare interest rates, processing time as well as other important parameters before deciding on their loan.

4. Consider Insuring Your Loan

One thing that pandemic has taught us is that life is unpredictable. Before taking a loan, ensure that your family does not have to bear the consequences of the worst-case scenario. Hence, it is important to get your loan insured. Loan insurance also works like any other insurance plan. You can pay its premium every month or as a lump sum amount.

Personal loans can be beneficial if you have planned your finances well. When used wisely, it can help you to bridge the gap in your finances without putting your assets at stake. But, it is important to ensure that you are taking a loan from a genuine source and that you pay your loan back promptly. And most importantly, remember to use the loan only for its intended purpose. You can also learn debt management through our business coaching program. To know more, visit: https://www.badabusiness.com/BCP-Event/?pp_code=BHBB000078&ref_code=SM