Low cost marketing strategy Archives

How to Make Google My Business for Local Businesses

In today’s era, it has become very important for local businesses to go online. This is because, whenever someone looks for a service or product, they search it either on google or on Google maps. To be available on both, business needs to be registered on Google my Business. This would help the customers find you, get details about your business and contact you easily. In this blog, we will learn how to make a Google My Business Profile.

What is Google My Business?

Google My Business is more called “Google Business Profile.” It is a free tool that enables the business person to upload their name, number, timings, photos, reviews, products & ratings on google.

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How to make Google My Business Profile

To make a profile on Google My Business, one needs to have a google account. You can do this through a website: https://www.google.com/business . This website will ask your email to log in. After logging in you have to add your name, your registered business’s name. If your business isn’t registered then click on “Add your Business to Google”. Choose your business category. Mention if it is a general store, boutique, coaching center, restaurant , mobile repairing shop. Add your address, or choose a home delivery option if preferable.

You will also get redirected to google maps to pin your location on it. You must also put your contact information like mobile numbers, email & website link, so that the customer can contact you. You also have to verify your address. To do this, google will send a post-card with a 6-digit code at your doorstep. This might take 10 to 12 days. You have to then verify that code on google my business. At last complete your profile by adding pictures of your office as shop, workers, product etc. Mention working hours & also ads product list.

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Google Benefits of Goose My Business.

You will have free publicity as people can search you on google and you will also be suggested if any business is similar to you is reached.
Google shows reviews & ratings with a valid account, and people believe in them.
It is easy to find your business offline as it is pinned on google maps.
This is also a free publicity, as you are now easily available to people and suggestions etc. will make your business pop-up on feed.

Tips:

Update your profile from time to time.
Put clear and attractive pictures, use brightening filters and high quality cameras.
Ask your customers for reviews & ratings so that people can believe in your business & trust you.
Customers can ask questions about your business etc., these are called FAQs and answer them promptly.

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Conclusion

Making a profile on Google My Business is an easy and effective way to make your identity online. Using this, customers can not only view your profile but also connect to you directly, give reviews & understand your product & services in a better way. If you want your business to reach more people & grow, you should make a profile on Google My Business , and too for free.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

Boost Your Sales In 7 Steps With Zero Dollar Marketing

Marketing is a necessity for any business, especially for a start-up. But most people think about TV commercials, billboards, giant hoardings, or newspaper ads when they hear the word ‘marketing’.

Though these marketing mediums guarantee good results, it also requires large funds. And if you thought these were the only way to demonstrate your products, think again.

With the emergence of the internet and social media, anyone can market their products and reach the right audience with the right strategy. Social media platforms have made the concept of marketing simple and affordable. If you have a start-up and want to take your products to the right audience, but have no funds, here is the solution – Zero Dollar Marketing.

How does Zero-Dollar Marketing work?

The best way to yield optimized results through a zero-dollar marketing strategy is to align it with your brand values and voice. This strategy works by using social media platforms and making a strategy according to the customer’s behavior. You can also watch this amazing video by Dr. Vivek Bindra on 7 Strategies of Zero Dollar Marketing, here:

Seven Steps to Zero-Dollar Marketing

Here are seven simple steps in which you can apply this brilliant low-cost marketing strategy for your business:

1. Take Your Business Online- The foremost important thing that you should do right away is to start planning about taking your business online. This will increase your scope of reaching out to a wider audience.

Taking your business online will help you to stay connected with your customers 24×7 with the lowest operational cost. You can also monitor your buyer’s behavior and receive payments easily.

2. Amazing Content- Don’t tell your customers about the product specifications. Tell them about its benefits and how it will bring value into their life. Research well about your customer’s interests, problems, and requirements and then produce content that will benefit the entire community.

Your content will be shared widely in your niche because you have provided a solution to a problem that was not addressed before. Share your experiences in your niche, your experiments and struggle, and everything that you think will resonate with your customers.

There are many business coaching programs for crafting interesting and well-researched articles.

3. Create Viral Content- Content marketing is no longer a number game. Try to create content that is trending. Write content that is simple to understand and informative for your consumers. Try to engage with your consumers on your business profile.

4. Landing page- A landing page is the landmark for your business profile, so create a page with a catchy, short, and crisp headline. Make it more appealing by using premium-quality images.

5. SEO- When it comes to marketing, SEO is the first thing that comes to mind. Though it is a long-term strategy and will not give you results overnight, it is worth a shot! You can do this without spending on someone with expertise if you don’t have the budget.

6. Increase your Marketing ROI- Use free marketing tools like Convertkit, SEM rush, Canva, and Google analytics tools to analyze and improve your ROI. Create a landing page, Instapage, and email automation to increase your marketing efficiency. Once you have collected the customer data, you can also start doing email funnel marketing to build a long-term relationship with your customers. Use creative subject lines and their names to personalize them.

7. Experiment more with low-cost Marketing Ideas- Bringing innovation to the existing marketing ideas will help you to discover tactics that stick to your budget and give great results. To understand marketing in a better way, you can take business coaching programs. Focus on the target market, tech innovation, and strategic partnerships, and pay attention to retention.

Your marketing strategy does not require large funds. Today, all the big companies are using this strategy to connect with the right customer. Use testimonials to attract new customers and client appreciation programs to retain the existing ones. The right marketing strategy can give desired results.

Want to know more about other impressive marketing strategies that will help you expand your business or have you tried everything, but still not getting desired sales? Worry not! With our business coaching program, you can achieve excellent results for your business.

To know more, visit: www.badabusiness.com