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IPO News Startup

Ola Electric Shares Crash 7% Full Story Inside!

Subsidiary’s Insolvency Petition Sparks Market Panic
Stock Hits Record Low – Investors Alarmed

India’s leading electric vehicle manufacturer Ola Electric is back in the headlines — but this time, not for a positive reason. On Monday, Ola Electric shares plunged by nearly 7%, hitting a record low, triggering concerns among investors and the market.

What Caused the Sudden Fall?

The major reason behind this sharp fall is the insolvency petition filed against one of Ola Electric’s subsidiaries. The petition has raised serious doubts about the company’s financial health and internal structure.

 What’s the Full Story?

According to market sources, a petition has been filed in the National Company Law Tribunal (NCLT) seeking insolvency proceedings against one of Ola Electric’s group entities.
While detailed information about the petition or the subsidiary has not been made public yet, the news alone has damaged the company’s credibility and market sentiment.

Panic Among Investors

As soon as the news broke, panic gripped retail and institutional investors. Many started offloading their holdings, leading to a sharp fall in share price.
Analysts warn that such developments highlight the urgent need for financial transparency within the company.

“This news is a red flag for Ola Electric. Unless the company offers a clear and quick explanation, investor confidence may be deeply shaken,” said a market expert.

What About Ola Electric’s Upcoming IPO?

Ola Electric has been preparing for its much-awaited Initial Public Offering (IPO). But this sudden controversy and internal financial turmoil may negatively impact investor interest in the IPO.

If the company fails to clarify the situation soon, it could delay or derail its IPO plans entirely.

What Should Investors Do Now?

Experts recommend a cautious approach:

  • Avoid making hasty decisions.
  • Wait for the company’s official statement.
  • Long-term investors should assess the situation thoroughly.

Conclusion: A Wake-Up Call for Ola Electric?

Ola Electric, often seen as a rising star in India’s EV space, now faces a credibility challenge. While their growth ambitions are well-known, legal and financial turbulence like this can seriously hurt brand image and market value.

If the company acts swiftly and transparently, this fall may just be a temporary setback. But if ignored, it could have long-term consequences for the company’s future.

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Business Case Studies Business Startup Ideas News Private Equity Funding Process & Business Expansion Startup Strategy

Ather Energy IPO April 2025

Ather Energy Converts Preference Shares Into Equity: Poised for IPO in April 2025

 

Ather Energy, one of India’s leading electric vehicle (EV) startups, has recently made a strategic move by converting its preference shares into equity, a decision that is paving the way for the company’s Initial Public Offering (IPO), which is expected to launch in April 2025. This financial restructuring is part of Ather’s broader strategy to align its capital structure with public market standards, making the upcoming IPO a highly anticipated event for investors in the electric vehicle market.

What Does Converting Preference Shares Into Equity Mean?

In corporate finance, preference shares are typically issued to early investors or venture capital firms, offering them certain advantages like priority in dividend payouts and claims during liquidation. By converting these preference shares into common equity, Ather Energy is simplifying its capital structure and positioning itself to attract more institutional investors and retail investors as part of its IPO launch. This move also ensures that the company is fully aligned with public market expectations before it lists on the stock exchange.

This conversion to equity is an essential step as Ather Energy prepares for its public offering, making its financial reporting more transparent and appealing to potential investors interested in the rapidly growing electric vehicle sector.

Ather’s Growing Position in the EV Market

Founded in 2013 by IIT graduates Tarun Mehta and Swapnil Jain, Ather Energy is at the forefront of India’s electric mobility revolution. With its flagship products like the Ather 450X and the Ather 450 Plus, the company has quickly captured significant market share in India’s competitive electric two-wheeler market. Known for its innovative technology and premium design, Ather’s scooters are equipped with smart features, long battery range, and fast charging capabilities that appeal to modern consumers.

The company has also been focused on expanding its EV charging network across India, aiming to make it easier for customers to adopt electric vehicles and reduce range anxiety. As a result, Ather Energy has become a key player in India’s sustainable transportation landscape, attracting significant funding from investors like Hero MotoCorp and Accel.

Why the IPO?

The decision to go public through an IPO is a pivotal move for Ather Energy, which intends to raise substantial capital for scaling its manufacturing operations, accelerating R&D for next-generation electric vehicles, and expanding its sales and service network across India. By listing on the stock market, Ather Energy aims to enhance its brand visibility and position itself as a leader in India’s electric vehicle industry. The IPO is expected to be a major event in the Indian EV market, attracting both green investors and those looking to capitalize on the long-term growth potential of the clean energy sector.

Additionally, the funds raised will help Ather Energy explore international expansion opportunities, particularly in regions with growing demand for electric mobility, such as Europe and Southeast Asia. The capital could also help the company diversify its product portfolio to include new electric scooters and even electric cars, expanding its reach in the electric mobility market.

Investor Interest and Market Outlook

With the Indian electric vehicle market expected to grow at a rapid pace in the coming years, Ather Energy’s IPO is likely to generate significant investor interest. The Indian government’s push toward sustainable transportation, coupled with stricter emission regulations, is driving the shift toward electric mobility. As a result, companies like Ather Energy are poised for growth in the green economy, with a growing customer base looking for clean, affordable, and efficient electric vehicles.

Analysts predict that Ather Energy’s post-IPO valuation could see substantial growth, particularly if the company continues to innovate with connected vehicle technology, battery solutions, and charging infrastructure. Investors will be watching closely to see how Ather can compete with other electric vehicle startups and established players in the market, such as Ola Electric, Bajaj Auto, and TVS Motor Company.

Challenges Ahead for Ather Energy

Despite its strong position, Ather Energy faces several challenges as it scales. While the EV industry in India is growing, it still faces hurdles such as limited charging infrastructure, range anxiety, and high upfront costs for consumers. Furthermore, as more automotive giants and startups enter the electric vehicle space, Ather will need to differentiate itself through customer-centric innovation and by expanding its after-sales service offerings.

The company will also need to navigate regulatory challenges as governments around the world begin to implement more stringent regulations on electric vehicle standards and battery safety. Addressing these challenges will be key to Ather’s success post-IPO.

Conclusion

Ather Energy’s decision to convert preference shares into equity is a key step as it prepares for its IPO in April 2025. With the IPO, Ather Energy is positioning itself as a leader in the electric vehicle market, looking to raise funds for expansion and capitalize on the growing demand for electric mobility in India and abroad. Investors will be closely monitoring the company’s progress and strategies in the coming months to see how it will maintain its competitive edge in a rapidly evolving market.

As the company moves towards becoming a publicly traded entity, Ather Energy’s performance will be seen as a bellwether for the future of the electric vehicle industry and the shift toward sustainable transportation.

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Business motivation Leadership Building Marketing Startup summer startup Technology

Best Business Ideas under 5 lacs in 2025

Best Business Ideas to Start in Summer Under ₹5 Lakhs

As temperatures rise during summer, so do people’s expenses—especially on things that bring relief from the heat. This season opens up several business opportunities that can be started with low investment and high profit potential. If you’re planning to invest up to ₹5 lakhs, here are some trending business ideas that can help you earn good profits during the summer months.

1. Cooling Appliances Rental Business

During summer, the demand for ACs, coolers, and air cooling devices increases significantly. If you have up to ₹5 lakhs to invest, starting a cooling appliances rental business can be a great idea—especially for tenants or small businesses who prefer renting rather than buying. You can generate consistent income every season through monthly rental charges.

Trending: Air Cooler Rental, AC Rental, Summer Business Ideas


2. Fresh Juice & Shake Stall

Fresh juice and shakes are always in demand during summer. With an investment of up to ₹5 lakhs, you can start a fresh juice and shake stall. If your stall is located near a marketplace or a college area, you can expect good footfall. Selling fresh fruit juices, healthy shakes, and smoothies can be a highly profitable summer venture.

Trending: Fresh Juices, Healthy Shakes, Summer Fruits


3. Swimming Pool & Yoga Classes

Swimming is a popular activity to beat the heat, and yoga is a trending health practice. If you have a suitable space, you can combine both and start swimming pool and yoga classes. This type of business can be both cost-effective and highly profitable. Health-conscious people prefer such services during summer, making it an attractive business opportunity.

Trending: Swimming Pool Business, Yoga Classes, Summer Fitness

4. Food Truck or Catering Services

A food truck business can be a great option in summer, especially if you serve items like ice cream, samosas, chaats, or rolls. Additionally, you can start a catering service for home parties and office events. This business can be started from your home and scaled up with a small team.

Trending: Food Truck Business, Summer Snacks, Catering Service


5. Online Health & Fitness Coaching

In summer, people become more conscious of their health. If you have expertise in fitness or yoga, you can start an online health and fitness coaching business within ₹5 lakhs. This business can be run completely online and can generate great returns with low investment through webinars, video courses, and personal coaching sessions.

Trending: Online Fitness Coaching, Health Tips, Summer Diet


6. Smart Home Devices Sales

During summer, people look for smart devices that can help keep their homes cool—like air purifiers, smart fans, and AC controllers. You can start a store for such smart home devices within ₹5 lakhs. This business can be operated both online and offline and offers great profit margins during the hot season.

Trending: Smart Home Devices, Air Purifier, Smart Fan


7. Packaged Water Bottles & Packaging Business

The demand for packaged water increases rapidly during summer, especially for travelers. You can start your own bottled water and packaging brand and sell through local stores or online platforms. This is a high-demand business during summer months.

Trending: Packaged Water, Water Bottling Business, Summer Products


8. Fashion & Accessories Shop

During summer, lightweight, colorful clothes and fashion accessories are in high demand. You can start a fashion store that sells summer clothing, sunglasses, hats, and other accessories. This business can be managed both online and offline.

Trending: Summer Fashion, Accessories, Online Fashion Store


Conclusion

Investing ₹5 lakhs can be a smart move if you choose the right business idea. The above-mentioned business ideas not only offer good profits during summer but also have the potential to generate stable income throughout the year. Understanding the seasonal demands can help you build a business model that yields quick returns.

Ensure your ₹5 lakh investment goes in the right direction. With the right strategy, suitable products/services, and good marketing, you can achieve a high return on investment in a short time.

Categories
Business Startup Ideas MSME Startup Strategy Technology

1.14 Lakh Startups Create Over 12 Lakh Jobs in India

1.14 Lakh Startups Create Over 12 Lakh Jobs in India: Finance Ministry

India’s startup ecosystem is witnessing unprecedented growth. According to the Finance Ministry, over 1.14 lakh startups have generated more than 12 lakh (1.2 million) jobs in the country. This massive contribution to job creation in India highlights the importance of startups in fueling economic growth, innovation, and employment opportunities.

These startups are not only creating jobs but are also pioneering new green technologies and solutions to global challenges, such as climate change and carbon emissions. A growing trend among these startups is their focus on helping carbon dioxide (CO2) find a new life through carbon capture and carbon utilization technologies. This sustainable innovation is helping reduce the carbon footprint and transform CO2 into useful products like plastics, fuels, and other materials, making significant strides in India’s journey towards eco-friendly growth.

E-commerce Giants Like Udaan Play a Vital Role

Among the many players in the e-commerce industry in India, Udaan has become a prime example of how digital transformation is driving both business growth and job creation. Udaan connects small businesses to large markets, enabling them to scale and reach new customers, and significantly contributing to small business growth. Through its platform, Udaan streamlines the supply chain and opens up access to larger business networks, which in turn creates new employment opportunities in sectors such as logistics, technology, and customer service.

By fostering the growth of e-commerce startups, platforms like Udaan are shaping the future of the Indian digital economy, offering a glimpse into the future of online marketplaces and the vast potential they hold for job creation and business expansion.

A Vision for the Future: Sustainable Growth and Innovation

India’s startup revolution is not just about business growth; it’s also about creating a more inclusive, sustainable future. Startups are embracing green technologies, like carbon capture and utilization (CCU), which are helping the country take major strides in addressing environmental concerns. These technologies offer promising solutions to reduce carbon emissions and contribute to a cleaner environment, making India a leader in the global race toward sustainable development.

The growth of startups also aligns with the vision of a digital economy that promotes inclusive growth by creating job opportunities for people from all sectors. Eco-friendly innovations in India’s startups are not only focusing on business profits but are also significantly contributing to addressing global warming and building a greener future for the country.

Conclusion: Startups Driving India’s Economic Transformation

India’s startups, whether in the fields of e-commerce, sustainability, or technology, are creating new opportunities, advancing job creation, and contributing to economic growth. By embracing green innovations, these startups are making strides toward reducing India’s carbon footprint while building a future that prioritizes both environmental sustainability and economic prosperity.

The combination of carbon utilization technologies and the rapid growth of e-commerce platforms like Udaan is helping India move toward a more inclusive and sustainable future. This is just the beginning of India’s startup ecosystem revolution, where job creation, technological advancement, and environmental sustainability go hand in hand to shape a prosperous and eco-friendly future.

“Startups in India,” “Job Creation,” “Green Technologies,” “Sustainable Innovation,” “Carbon Capture,” “E-commerce Growth,” “Small Business Growth,” and “Eco-friendly Growth”.

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Business Courses Business motivation Sales Startup

How to Increase Sales: Proven Strategies to Boost Your Business

How to Increase Sales: Proven Strategies to Boost Your Business

 

Increasing sales is the ultimate goal for any business. Whether you’re a small business owner or managing a large enterprise, understanding the right sales strategies can help you maximize revenue. In this article, we’ll explore actionable techniques to increase sales, improve customer engagement, and enhance your business growth.

 

  1. Understand Your Target Audience

 

Knowing your audience is the foundation of successful sales. Conduct market research to identify their needs, pain points, and buying behavior. Use tools like Google Analytics, customer surveys, and social media insights to gather data.

 

Tips to Understand Your Audience:

Create buyer personas to tailor your marketing efforts.

Analyze customer feedback to improve your offerings.

Monitor industry trends to stay ahead of competitors.

 

  1. Improve Your Sales Funnel

 

A well-optimized sales funnel ensures potential customers move smoothly from awareness to purchase. Focus on each stage of the funnel:

Awareness: Use SEO, social media, and content marketing to attract prospects.

Consideration: Provide valuable information through blog posts, videos, and case studies.

Decision: Offer discounts, testimonials, and guarantees to encourage conversions.

 

  1. Leverage Digital Marketing

 

In today’s digital era, online marketing is crucial for increasing sales. Implement these strategies:

 

SEO Optimization:

Use relevant keywords in website content, meta descriptions, and blog posts.

Optimize site speed and mobile-friendliness for better rankings.

Create high-quality, informative content that answers customer queries.

 

Social Media Marketing:

Engage with customers on platforms like Facebook, Instagram, and LinkedIn.

Run targeted ads to reach potential buyers.

Use influencer marketing to build trust and credibility.

Email Marketing:

Personalize emails based on customer behavior.

Offer exclusive deals and promotions to your subscribers.

Automate follow-ups to nurture leads.

  • Offer Competitive Pricing & Discounts

 

Pricing plays a major role in purchasing decisions. Competitive pricing and occasional discounts can attract more buyers.

 

Best Practices:

Conduct competitor analysis to set the right price.

Offer time-limited discounts to create urgency.

Implement bundle deals and loyalty programs.

 

  1. Enhance Customer Experience

A positive customer experience leads to repeat purchases and referrals. Focus on:

Excellent Customer Service: Provide quick responses and personalized support.

User-Friendly Website: Ensure easy navigation and a seamless checkout process.

 

After-Sales Support: Follow up with customers and resolve their concerns.

  • Leverage Upselling and Cross-Selling

 

Encourage customers to buy more by recommending related products or premium versions.

 

Upselling: Offer an upgraded version of the product they’re purchasing.

Cross-Selling: Suggest complementary products to increase the cart value.

 

  1. Run Paid Advertising Campaigns

 

Paid ads can drive instant traffic and sales. Platforms like Google Ads and Facebook Ads allow businesses to target specific audiences.

 

Advertising Tips:

 

Use compelling ad copies and high-quality visuals.

 

Set a clear call-to-action (CTA).

A/B test different ad creatives for better performance.

  • Build Strong Customer Relationships

Loyal customers are more likely to make repeat purchases and refer your business to others.

 

How to Build Loyalty:

Provide personalized offers based on past purchases.

Engage with customers through social media and emails.

Create a referral program to reward loyal customers.

 

Conclusion

 

Increasing sales requires a mix of smart marketing, customer engagement, and continuous optimization. By understanding your audience, leveraging digital marketing, and enhancing the customer experience, you can drive more sales and grow your business.

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Startup

Start-Up Failures: Here are 5 Main Reasons Why Your Start-Up Might Fail

While starting a business, an entrepreneur looks forward to a long-term and successful venture. However, many businesses are not able to survive the market and competition beyond a certain point. According to a study by IBM Institute of Business Value and Oxford Economics, titled ‘Entrepreneurial India’ as many as 90 per cent of start-ups in India fail in the first five years of their establishment. Starting an enterprise is often easier than sustaining it in long term. Apart from the CELL- Capital, Entrepreneurship, Land and Labour- there are various factors that need to be considered while setting up the enterprise. Myths Around Startups: Here Are 3 Popular Myths Which Every Entrepreneur Should Ignore.

A business might fail because of several reasons including human, physical, technical, and legal among others. A entrepreneur should therefore be cautious enough while taking and implementing various administration and operations related decisions. Here are the most common reasons for business failures-

Lack of Innovation and Novelty

One of the biggest reasons of a business failure in present times is lack of innovation and uniqueness in the product or services offered. If an offering lacks novelty, it becomes difficult for the start-up to create its own identity and USP. As a result, the already existing and establishes players easily sweep the new entrant out of the game. According to a survey, around 77 per cent of the venture capitalists believe that lack of innovation and novelty is the main reason behind business failure in India.

Lack of Financial Management

Another important and prominent reason for business failure is the lack of financial stability in the firm. Usually an entrepreneur seeks outside help for funds to start the business. Improper management of the funds causes huge to incur huge losses. With proper financial management, a start-up soon start experiencing liquidity crunch, which has a direct and spill over effect on all the operations of the business.  A balanced cost structure is important to keep the business afloat. An entrepreneur should try to get a mix of equity and debt both as firm’s capital.

Lack of Proper Marketing Strategy

A start-up needs to be very careful while deciding upon its marketing plan.  Communication is indeed the key in every business, the way an enterprise communicates with the customer, medium of communication and its channel play key role in creating awareness about the product. A proper and well researched marketing plan helps the firm to understand the customers, and how to influence them. Advertising, public relation and sales promotions are main components of a marketing strategy, which help in establishing the product in the market. Without it, the product struggles to find get recognised.

Lack of Legal Compliance

Every country has its own set of legal requirements that a firm needs to fulfill both- before starting the business and while running it. A failure in meeting these results in severe repercussions, including the collapse of the enterprise.  Start-ups have to duly follow all the laws related to incorporation, entitlement, customer protection, and taxation among others. Not only can its non-compliance leads to winding up of the company it can also attract huge financial penalties for the entrepreneurs.Here Are 4 Kinds of People To Avoid When Starting a Business.

Lack of Cultural & Social Acceptance –

A business operates in a society that is governed by certain rules and regulations, if a firm fails to live up to the cultural and social expectations it is bound to fail. The start-up should not hurt the religious, ethnic and cultural sentiments of its existing and potential customers. It is important for a firm to understand the respect the cultural and social orientations of the place it sets-up the business in and incorporate those values in its marketing and communication plans.

A good entrepreneur studies and analyses various external environment factors that might affect the business. Proper understanding and implementation of various elements of a business environment is also important to ensure that the start-up doesn’t succumb to outside shocks and threats. It also helps the business to seize the market opportunities.

 

Categories
Startup

Myths Around Startups: Here Are 3 Popular Myths Which Every Entrepreneur Should Ignore

Mumbai, December 7: No doubt, starting a company is not an easy task, but with the right strategy, the correct focus, good funding, one stands a chance to succeed. There is a lot of glamour associated with startup and many have the notion that it is all about young, bubbly, and vibrant talent.

There are certain myths about startups and we try to bust them for you.

You need huge funding to start a startup: This another big myth. According to experts, in order to burst the myth, one should adapt to the practice of bootstrapping, which allows maintaining full control of the startup strategies, avoiding time delays and energy spent to attract investors and retaining maximum equity.

It is extremely difficult for startups to compete with big established companies: You need to identify the advantage which you have as compared to a biggie in the market. For e.g. Being a startup, you’re less likely to experience the bureaucratic drama that is involved in the whole process. This not only allows you to be more flexible but gives you a lot of creative freedom.

Yes, a startup can’t compete with a corporate big shot in terms of the budget, but you can identify your niche and focus only on that. Your spending will be more focussed.

Ideas Make a Startup: Yes, a good idea will help you to stand out. But, it is no the only guarantee for a good startup. There are numerous e.g.s like Facebook, Google who didn’t come into the market with an innovative idea. These ideas were tested before as well. However, the reason why they became successful was because they built a great product.

 

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Startup

Creative Businesses: 5 Viable & Budget-Friendly Start-Up Ideas for People With Creative Mind

Businesses are widely undertake, operated and promoted to make profits and get a regular and consistent stream of income. Enterprises mostly aim at maximising the shareholder wealth by generating huge revenue. However, not all the businesses have profitability as their prime and sole objective. There are several people who have entered the start-up ecosystem to fulfill their creative urges; they make their passion as their profession. The prime aim here is to live while doing what makes you feel content and earn some amount on the side for basic sustenance, and re-investing the remaining into the business growth. Here Are 4 Reasons Why Starting a Business From Home is Not a Bad Idea.

Such businesses do not require any huge fixed or working capital investments. There seed capital requirements are often lower than other profit-driven organisations. All the entrepreneur needs to have are skills, talent, creativity and dedication for building it and one can start the business any time. More and more people are converting their passion into profession, leaving behind the orthodox work style. Makeup Artist Business: Here Are 4 Things Which You Need to Remember If You Want to Establish Your Makeup Artist Career.

Here are 5 Start-Up Ideas for Creative People –

Interior Decoration

One of the most straightforward to unleash your creativity is to provide home, interior decoration services. All you need is an eye for beauty and aesthetics to get into the professions. Many new-home buyers who are bored of regular-cliched home designs and set-ups are increasing demanding interior decorator services. It does not require any qualification, except for having a strong sense of order- what looks good and where. An understanding of colours, textures and art is an added advantage.

Jewellery Making

Another well paying profession for creative people is jewellery making or designing. Beaded jewellery has become popular, all you have to do is collect some beads and other stones and have a sense of sequencing and colour scheme. Many people like to buy handcrafted jewellery as well, because of the uniqueness of the design and having a one-of-a-kind piece. You can make customised jewellery with name, initials, symbols inscribed for the user. It does not require an elaborate set-up to sell jewellery. You can start by selling it only and visit all crafts fairs to sell your jewellery.

Home Bakery

If you like baking and can spend your entire day seeing the dough fluff inside the oven, having a home bakery is the right thing to do. Baking is an art; it requires a proper knowledge of various types of flours, seasoning and flavours. Homemade cakes, cupcakes, cookies, chocolates, muffins are in huge demand. You can start this business from your kitchen itself.

Pottery Making

Pottery making gives you plenty of creative freedom. You can mold, twist, shape the clay in whichever manner you want. It gives a sense of authority over your creation. Pottery making is no longer limited to utensils or plants vases, clay products are among the highly sought after articles. From utensils to photo frames, show pieces, holders, name plate, clay products are in huge demand. With the growing environmental awareness and concerns, consumers are ditching plastics and turning towards more eco-friendly options, clay being one of them. However, it is a delicate work that requires special skills.

Blogging

If you have a knack for writing then blogging is the best profession to stick to. Unlike older days when writers were highly unpaid and unacknowledged, they are well-paid and recognised for their literary works. You can zero-in on a topic of your choice and expertise, pick up a pen or sit down with a computer and start writing your thoughts. Various online platforms provide opportunities to aspiring writers to publish their work. You can have your own blog as well. From hard articles, to fiction to poetry you have complete power to unleash your thoughts in whichever manner you want.

Earning while doing what you enjoy the most is the biggest satisfaction a person can get. So if you have enough skill-set and creative mindset then you can easily make a mark by starting-up a business of your choice with minimum investment and maximum contentment.

 

Categories
Startup Strategy

Social Media Marketing: 5 Key Principles Every Start-Up Should Follow While Promoting Its Business on Social Media

A business is able to survive and sustain in long-term only if it creates adequate and apt awareness about the products and services it offers. Enterprises all over the world have been increasing investing in widening their market and customer base. One way of reaching out to the potential customers is through social media. According to Satistia, nearly 50 per cent of the world’s population uses social media. That’s over 3 Billion users worldwide. It has become indispensable for businesses, both established and start-ups to increase their social media presence and attract people. For start-up owners, creating an online presence should be of utmost priority. Each person spends an average of 2 hours and 22 minutes on social networks and messaging, as per Global Web Index.

Mere creating accounts on various social media platforms won’t suffice. Every start-up should emphasis in creating a comprehensive, well-researched and flexible social media strategy. Different social media platforms including Facebook, Instagram, Twitter, YouTube,  LinkedIn, among others have been proved useful in promoting, advertising businesses and generating awareness about the product. However, strategy should be in compliance with the functioning of the respective platform. 7 Strategies For Getting More Business From Social Media.

Here are 5 Key Principles all Start-Ups Should Follow While Promoting Their Businesses on Social Media –

Choose Your Platform Wisely:

All social media platforms have their own reach and users, however one should be careful in choosing the digital platform used to advertise the products. One may choose multiple platforms as well, but careful prioritisation will be needed in that case. Usually one should start with a platform he/she has complete knowledge about. For instance, if the start-up is youth-centric, one should go for a full-fledged promotion of Facebook and Instagram, both of which have huge young followers.  According to data 7 4 per cent of users check Facebook daily, with an average of 8 times a day. LinkedIn is a better platform to promote research-based or KPO-based products and services.

Post Attractive Context:

One of the most important elements of any marketing and advertising strategy is the content. On social media, especially content is the king. One should try and incorporate various multimedia components in the post. Making the content attractive and unique is important so that it doesn’t get lost in hundreds of things being posted online every second. Several multimedia elements like audios, videos, graphics, images, interactive media, infograms, GIFs etc can be used to make the content attractive. Avoid writing in bigger texts as no one on social media have the patience to read and respond to it.

Collaborate with Social Media Influencers’:

The biggest gamble in the social media game is to get followers, likes, shares and clicks. One of the tried, tested and easy ways is to collaborate with social media influencers and personalities.  According to Fourcommunications report, 49 per cent of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. A consumer feels confident in the recommendation from an influencer, and he or she will be more likely to purchase the product. Top Trends To Remember Before Planning Digital Marketing Strategy.

Use of SEOs and Hashtags:

Making an account of social media and posting content is not sufficient, one’s content should be visible to the target consumers as well. Scores of content is being generated and pushed on various digital platform every passing second. It is therefore necessary to create SEO-compliant content. SEO or Search Engine Optimisation are basically those keywords that are most searched online. When someone tactically puts the SEOs in its content, the probability of it being fetched by search engine increases. Similarly the use of appropriate ‘#’hastags is also important while promoting posts on digital platform.

Social Media Analysis:

It is important to have a regular monitoring of the performance of various social media posts, so that the firm knows what the customers want. Several social media engagements including number of likes, shares, retweets, quotes, comments etc,. There are various tools that help to analyse the social media, for instance Google Analytics, Snaplytics, Sprout Social among others. It is important to keep a note of social media performance, and receive the policy as and when required.

Promoting the start-up on social media is the need of the hour. As more and more people are drifting away from physical market place to digital ones, robust and detailed policy on social media management is important. 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9 per cent) in 2020, as per a recent data.

Categories
MSME

IIT Kharagpur Develops Portable AI-Based Device to Enable Automatic Inspection of Goods in MSME Sector

Kolkata, December 4: IIT Kharagpur researchers have developed a portable Artificial Intelligence-based device for automatic inspection of goods manufactured in MSMEs. According to a PTI report, the innovation will immensely benefit the micro, small and medium enterprises, which rely on manual checking and face losses when an entire batch is rejected if a few samples turn out to be faulty during random inspections, he said.

The research team, comprising Professors Surjya K Pal and Debashish Chakravarty, technical staffer Pravanjan Nayak among others, has filed a patent for the system, which will be made available to MSMEs to license the technology. MSME Employment Opportunities: Centre Plans to Create 5 Crore Job Opportunities in Micro, Small and Medium Enterprises Sectors in India.

How Does the Device Work?

The portable device will click pictures of products when set up on a batch of goods and send the feed to the AI-based software for quality control.

Professor Pal highlighted that MSMEs mostly rely on manual inspection, were a few samples are randomly selected and checked based on which the entire batch is accepted or rejected. This not only lacks effectiveness but also increases the cost of production.

The MSME sector, which employs over 10 crore people in the country and contributes nearly 30 per cent of India’s GDP and 50 per cent of export revenue, is still outside the ambit of industry-scale adoption of artificial intelligence and machine learning, Professor Pal further pointed out.