Tag: Twitter

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Marketing

4 Powerful Twitter Marketing Tips can Help Your Business Grow!

4 Powerful Twitter Marketing Tips can Help Your Business Grow!
4 Powerful Twitter Marketing Tips can Help Your Business Grow!

Summary: Twitter is an excellent place for businesses to grow. But with things moving so quickly on this platform, can you promote your brand on this platform?

Do you know what the average lifespan of one tweet is? 18 minutes. Yes, that’s it. Every second around 7,000 new tweets is sent across the world.

This is why your marketing strategies for Twitter have to pack a punch to get people`s attention.

If you are an entrepreneur and want to promote your brand through social media, you will have to find a perfect strategy. You can also hire a business coach for guidance and support.

Here are four powerful marketing tips for Twitter that works:

1. Pick the Right Handle, Right Picture, Header Image

Recognizable, easy-to-remember, and short- your Twitter handle should have it all. Having a simple but relatable and catchy Twitter handle means people can easily remember you and tag you. You will be easily searchable, which will eventually result in increased followers.

Keep your names consistent across all social media profiles. Using a different character from your brand or company name might confuse followers or make your page hard to find.

If you’re just getting started, choose a Twitter handle that is as close to your brand’s name as you can get. Avoid picking irrelevant numbers or any punctuation marks.

With a short Twitter name, you’ll be more likely to get @mentions from other users and brands because people are less likely to mention businesses with long Twitter handles due to the character limit of each tweet. You can also work with a business mentor who can help you build a more powerful and engaging brand image.

2. Showcase Your Brand`s Personality via Optimized Bio 

Can you showcase your brand in just a 160-char space? If yes, start creating a kill bio that will be visible to the entire world, including your potential customers, right below your profile image.

However, make sure that it is simple and easy to read. Just tell the entire world about yourself, your brand, and your vision in short, sweet sentences.

Factors you must include into account:

a). Tell people precisely what your brand is.

b). Incorporate some personality or humor. Say something original. Don’t be afraid to use your wits.

c). Brag a bit. If your brand has some outstanding accomplishments under its belt, let people know.

d). Write a bio that will attract people who fit your target audience.

e). Add relevant hashtags so that people can find your account when they search for those terms.

f). Tag other brands you may be associated with within this space.

3. Tweet During Peak Hours

Every time is a good time- while this might be true in various other aspects of life, it is undoubtedly not applicable to social media. There are certain days of the week or times of day when users are more active on Twitter, meaning they’ll be more likely to engage with your posts. There are many tools through which you can schedule posts. Some of them are available online for free.

By identifying those hours and days and posting during them, you’ll gain more impressions, boost engagement, and get tons of clicks. For Twitter, if you post tweets on Friday, Saturday, and Sunday, they will have higher CTRs than those posted during the other days of the week.

4. Use Hashtags Sparingly

Tweets with more than two hashtags receive a drop in engagement by 17%. Using hashtags in your post is essential but overusing them can backfire and do more harm than good.

Wouldn`t it be nice that your target customer is looking for your product or services every second? Twitter is a platform where you can easily reach and find your target audience. All you need is a powerful marketing strategy.

You can also work along with the best business coach for expert guidance. If you are struggling with business challenges, you should read our article on how a business coach can help your business grow?

The idea of managing a business is more straightforward said than done, and we agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Problem Solving Courses that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Leadership Building

5 Skills Entrepreneurs Must Seek In Their Employees!

5 Skills Entrepreneurs Must Seek In Their Employees!
5 Skills Entrepreneurs Must Seek In Their Employees!

As the pandemic has changed the world forever, it has also forced the world to think beyond the obvious and come up with something revolutionary.

In the first and second quarters of 2020, there have been mass layoffs by the companies. According to a report by the International Labour Organization (ILO), around 81 million jobs are wiped out in 2020.

We are in 2022, but every year, one or the other virus variant keeps giving us surprising visits. Thankfully, in India, a significant amount of the population has been vaccinated and the economy has also begun to look promising.

Many startups are doing well and have joined the Unicorn club. Other startups like Nykaa have got themselves listed on the stock market.

Needless to say that building efficient manpower would be one crucial step to transform the businesses. The process of hiring criteria post-Covid is going to be a demanding exercise.

For large businesses or small businesses, the pandemic has paved way for smart thinking. If you are an entrepreneur and looking to expand your team, these set of skills you should be looking for in your prospective employer:

Reliability

Any business becomes successful when it is being consistent in its customer service, product performance, and the productivity of its employees. If your employees are not consistently performing well or focusing on their productivity, your startup business will not experience growth. So always hire people that show consistency in their behavior and resume.

Analytical Thinking

You don`t need hands & legs to drive your organization, you need a head and heart to drive your organization. Thus, people who can think critically, quickly, and can solve problems with ease should be given preference. Complex problems need creative solutions and this new hiring trend will focus on such analytical skills.

Agile & Flexbile

The smartest business decision you can make is to hire qualified people. Therefore, hiring the right people is very important.

Apart from looking for qualifications and skills ‘flexibility’ is what you should be aiming for. Flexibility is the need of the hour, and we all must look for people that can easily adapt to the new working norms.

Hire people who come for the love of the job. A person who loves challenges will deliver the service and products just the way your customer needs and would be the right fit for the business.

Creative Mindset!

Modern problems need creative solutions. If there is one thing that can never be off-the-shelf that is Creativity! Thinking out-of-the-box will always bring a sense of innovation in every dimension of business. Creativity can take you to places and help you discover practical solutions to various business problems. Hence, bringing in a creative mindset will take your business to a whole new level.

Versatility

Courtesy to Covid-19, new tasks, roles, and responsibilities have emerged suddenly. Hence, we all must stretch ourselves to the optimum level considering the hiring trends post-Covid. But, of course, we just can`t expect a CA to fix our desktops. But, yes, an employee must have a vision and a perspective. The prospective employee must bring a set of multiple skills that will outdate role titles and definitions to benefit your business.

Making a comeback from a struggling situation is not easy, but reaching out to the right people is. Shift your perspective from the mainstream recruiting process to a creative one.

As the hiring trends have changed, make use of Twitter and Linked In to interact with job seekers and connect with them on a personal level too.

For other business problems, you can take online business courses for entrepreneurs. The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer exclusive problem solving courses that come with Foundation courses, specialized courses, and value-added courses.

To know more, visit: https://www.badabusiness.com/psc

Categories
Technology

IT Ministry Says New IT Rules To Ensure A Safer & More Responsible Social Media Ecosystem

IT Ministry Says New IT Rules To Ensure A Safer & More Responsible Social Media Ecosystem
IT Ministry Says New IT Rules To Ensure A Safer & More Responsible Social Media Ecosystem

With Twitter India on Sunday hints towards complying completely with the IT rules by appointing Vinay Prakash as the resident grievance office, the IT & Communications minister Ashwini Vaishnav on Sunday said the new information technology rules will empower and protect the users at the same time.

Adding further, he said the new IT rules will ensure a safer and more responsible social media ecosystem in India.

The new rules which came into effect on May 25 mandate social media companies to establish a grievance redressal mechanism for resolving complaints from the users or victims.

“Reviewed the implementation and compliance of Information Technology Rules, 2021 along with my colleague Shri Rajeev Chandrasekhar Ji. These guidelines are empowering and protecting users and will ensure a safer and more responsible social media ecosystem in India,” Vaishnav said in a post on Twitter’s Indian competitor Koo platform.

All significant social media companies, with over 50 lakh user bases shall appoint a grievance officer to deal with such complaints and share the name and contact details of such officers.

The big social media companies are mandated to appoint a chief compliance officer, a Nodal Contact Person, and a resident grievance officer. All of them should be a resident in India.

While Twitter has named its Resident Grievance Officer for India, Facebook-owned WhatsApp has challenged the new IT rules for social media intermediaries requiring the messaging app to trace chats and make provisions to identify the first originator of the information, saying they violate the right to privacy and are unconstitutional.

WhatsApp further alleged the requirement of intermediaries enabling the identification of the first originator of information in India upon government or court order puts end-to-end encryption and its benefits “at-risk”.

Some of the media houses have also challenged the new IT rules and the matter is sub-judice.

Categories
Motivational

As the campaign Bharat Ratna for Ratan Tata Trends on Twitter, millions of Netizens Joined In!

sir ratan tata

The campaign #BharatRatnaforRatanTata that seeks to confer the highest civilian award Bharat Ratna for the most celebrated industrialist in the world has received support from millions of supporters.

On 6th February, the internationally acclaimed motivational speaker and business coach Dr. Vivek Bindra posted a tweet. Praising the legendary industrialist for being an inspiration to millions of young entrepreneurs, he requested to confer the Bharat Ratna for Ratan Tata.
The campaign was initiated by Dr. Vivek Bindra, CEO, and founder of Edtech startup- Bada Business. He tweeted on February 5, 2021, urging the millions of Indians to join the campaign.

The celebrated industrialist Ratan Tata took to Twitter on Saturday to express his gratitude for the unconditional love and respect. But, he urged the users to discontinue the campaign #BharatRatnaforRatanTata.

On Saturday, he tweeted, “While I appreciate the sentiments expressed by a section of the social media in terms of an award, I would humbly like to request that such campaigns be discontinued. Instead, I consider myself fortunate to be an Indian and to try and contribute to India’s growth and prosperity.”

Born on December 28, 1937, Ratan Tata completed his studies at Cornell University, New York in 1962. Later on, he returned to India and worked at multiple Tata Group businesses. With his unmatched business sense, he climbed the corporate ladder to become the chairman of Tata Industries, and later in 1991, he became the Chairman of Tata Group.

Ratan Tata had received the Padma Bhushan and Padma Vibhushan in 2000 and 2008. Ratan Tata has also received the UK`s Honorary Knight Commander of the Order of the British Empire in 2009. He had also received similar awards from the governments of Japan, Italy, and France.

Categories
Motivational

Bharat Ratna for Ratan Tata: A Campaign by Dr. Vivek Bindra that took Twitter by Storm

sir ratan tata

When Dr. Vivek Bindra requested to confer the prestigious Bharat Ratna for Ratan Tata on Twitter, the popular micro-blogging site embraced it with open arms.

Dr. Vivek Bindra, CEO, and founder of Bada Business is an internationally acclaimed motivational speaker and a business coach. On February 5, 2021, he tweeted: Ratan Tata believes today’s generation of entrepreneurs can take India to the next level. We confer the country’s highest civilian award Bharat Ratna for @RNTata2000.
Join us in our campaign #BharatRatnaForRatanTata #RequestByDrVivekBindra. @PMOIndia @rashtrapatibhvn @narendramodi.

 

dr vivek bindra tweet

 

Soon after this tweet, the Twitterati flooded the social media platform in a chorus, urging the Prime Minister to honor the legendary industrialist Ratan Tata.

While one Twitter user tweeted “I want to urge the PMO to award Bharat Ratna to the country’s most powerful businessman.”
“One of the greatest humble persons on the earth “Sir Ratan Tata” Request for ‘Bharat Ratna Award’, wrote another.

Ratan Tata, who hardly makes public appearances or gives interviews is one of the most enigmatic personalities in corporate circles. A distinguished entrepreneur, a powerful business leader, and the most-loved philanthropist, Ratan Tata has always maintained a low profile.
Ratan Tata, the former chairman of Tata Sons is a synonym for the term philanthropy. He was also the chairman of Tata Group, from 1990 to 2012. He also served as the interim chairman from October 2016 to February 2017. Today, he continues to head the charitable Tata trusts.

Despite holding a powerful position in the business world, Ratan Tata has always been a humble figure and inspiration for millions, not just in India, but all across the world. Mr. Ratan Tata has been able to seamlessly combine the distinct businesses into the Tata group. He has made the Tata brand a global name.

Ratan Tata is passionate about what he believes in. Maintaining a perfect professional and personal life balance, he has always asked the young guns of today`s century to focus on both aspects of their lives.
Youngsters and aspiring entrepreneurs look up to Ratan Tata as an exemplary business leader who strongly believes in the Indian startup ecosystem. Till now he has invested in over two dozen startups.
Inspiring, isn`t it? If you too believe that this legendary figure deserves the coveted Bharat Ratna, join us in our campaign #BharatRatnaforRatanTata, #RequestByDrVivekBindra

Categories
Startup Strategy

Social Media Marketing: 5 Key Principles Every Start-Up Should Follow While Promoting Its Business on Social Media

Social Media principles all start-ups should follow| Representational Image (Photo Credits: Pixabay)
Social Media principles all start-ups should follow| Representational Image (Photo Credits: Pixabay)

A business is able to survive and sustain in long-term only if it creates adequate and apt awareness about the products and services it offers. Enterprises all over the world have been increasing investing in widening their market and customer base. One way of reaching out to the potential customers is through social media. According to Satistia, nearly 50 per cent of the world’s population uses social media. That’s over 3 Billion users worldwide. It has become indispensable for businesses, both established and start-ups to increase their social media presence and attract people. For start-up owners, creating an online presence should be of utmost priority. Each person spends an average of 2 hours and 22 minutes on social networks and messaging, as per Global Web Index.

Mere creating accounts on various social media platforms won’t suffice. Every start-up should emphasis in creating a comprehensive, well-researched and flexible social media strategy. Different social media platforms including Facebook, Instagram, Twitter, YouTube,  LinkedIn, among others have been proved useful in promoting, advertising businesses and generating awareness about the product. However, strategy should be in compliance with the functioning of the respective platform. 7 Strategies For Getting More Business From Social Media.

Here are 5 Key Principles all Start-Ups Should Follow While Promoting Their Businesses on Social Media –

Choose Your Platform Wisely:

All social media platforms have their own reach and users, however one should be careful in choosing the digital platform used to advertise the products. One may choose multiple platforms as well, but careful prioritisation will be needed in that case. Usually one should start with a platform he/she has complete knowledge about. For instance, if the start-up is youth-centric, one should go for a full-fledged promotion of Facebook and Instagram, both of which have huge young followers.  According to data 7 4 per cent of users check Facebook daily, with an average of 8 times a day. LinkedIn is a better platform to promote research-based or KPO-based products and services.

Post Attractive Context:

One of the most important elements of any marketing and advertising strategy is the content. On social media, especially content is the king. One should try and incorporate various multimedia components in the post. Making the content attractive and unique is important so that it doesn’t get lost in hundreds of things being posted online every second. Several multimedia elements like audios, videos, graphics, images, interactive media, infograms, GIFs etc can be used to make the content attractive. Avoid writing in bigger texts as no one on social media have the patience to read and respond to it.

Collaborate with Social Media Influencers’:

The biggest gamble in the social media game is to get followers, likes, shares and clicks. One of the tried, tested and easy ways is to collaborate with social media influencers and personalities.  According to Fourcommunications report, 49 per cent of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. A consumer feels confident in the recommendation from an influencer, and he or she will be more likely to purchase the product. Top Trends To Remember Before Planning Digital Marketing Strategy.

Use of SEOs and Hashtags:

Making an account of social media and posting content is not sufficient, one’s content should be visible to the target consumers as well. Scores of content is being generated and pushed on various digital platform every passing second. It is therefore necessary to create SEO-compliant content. SEO or Search Engine Optimisation are basically those keywords that are most searched online. When someone tactically puts the SEOs in its content, the probability of it being fetched by search engine increases. Similarly the use of appropriate ‘#’hastags is also important while promoting posts on digital platform.

Social Media Analysis:

It is important to have a regular monitoring of the performance of various social media posts, so that the firm knows what the customers want. Several social media engagements including number of likes, shares, retweets, quotes, comments etc,. There are various tools that help to analyse the social media, for instance Google Analytics, Snaplytics, Sprout Social among others. It is important to keep a note of social media performance, and receive the policy as and when required.

Promoting the start-up on social media is the need of the hour. As more and more people are drifting away from physical market place to digital ones, robust and detailed policy on social media management is important. 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9 per cent) in 2020, as per a recent data.