Tag: startup business

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Startup

Top 11 Content Formats To Ace The Art Of Content Marketing for Startups!

Top 11 Content Formats to Ace the Art of Content Marketing for Startups!
Top 11 Content Formats to Ace the Art of Content Marketing for Startups!

‘Content marketing’- today we are going to talk about this one large umbrella that is solely responsible for the strong brand building of many popular brands. In this digital age where everyone is posting minute-by-minute updates of their daily lives, content marketing presents incredible opportunities for not only large but also small startup businesses.

Gone are the days, when businesses had to hire an individual to distribute the pamphlets to reach out to their target audience. Today, thanks to the internet and intelligent algorithms of social media platforms, you can reach out to your potential customers without any hassles.

What is Content and what makes it different from Content Marketing?

If you look at the broader aspect, everything and anything available on the internet is content. In general, content is anything that expresses thoughts, emotions, information, or experiences through visuals, audio, or written form.

This article that you are reading right now is also content, and so are the 95 million photographs that are uploaded on Instagram and videos on YouTube. It simply means that the internet is built with the content and everyone creates it all the time.

But the confusion arises here. A lot of content these days is intended to market a brand…but that does not mean that the brand is doing content marketing.

Here`s why.

The above examples were of content, whereas content marketing is a strategic approach that emphasizes the creation and delivery of valuable content and aims to attract, retain and convert a clearly defined audience.

Content Marketing strategically provides solutions to problems that either your customers or your business have. Some of the best examples abound:

  • A fitness brand that creates a community and encourages its customers to share knowledge.
  • A home décor retailer that distributes a monthly magazine on minimalism and good housekeeping practices.
  • A travel company that creates a thrilling website to showcase the experiences it offers.

You are doing content marketing if your content is doing the following:

1. Puts your audience first.

2. Focuses on a solution to a problem or links back to a business goal.

3. Attracts reader to your destination.

4. Gets published continuously.

5. You identify what is performing well, and where you need to improve your data.

We are sure that by now, you must have understood the difference between content and content marketing and its significance in the business world. High-performing content is central to your content marketing, but the way you curate and craft it can have a great impact on your marketing strategy.

So how can you master the art of Content Marketing?

Master these 11 types of content and you can catch up to this amazing marketing strategy:

1. Blogs

Blogging is not a new concept. And whether you are a business coach in India or have an entrepreneur with a small startup business blogging is helpful. However, it has evolved a lot since its conception. Make sure that your blogs are optimized for SEO because they can help you to boost your page ranks. Do provide call-to-action and consider opening up comments for further engagement.

2. Case Studies

Many entrepreneurs think that case studies are useful only for business coaches and business consulting firms in India. But, the truth is that it is an amazing way to take your customers on a journey that showcases solutions to their burning problems. Illustrate your expertise now!

3. eBooks

Combined with a magnetizing title and excellent content, eBooks make for great lead magnets.

4. Emails

Those who say that emails are long gone are not aware of the power of email marketing . Write direct, gripping and concise copy that contains information useful for your readers. They can not only help you to convert prospective customers into loyal clients but also helps to build long-lasting relationships as well.

5. Headlines

Let your readers know exactly what they are getting through compelling headlines. Avoid sounding desperate and spammy!

6. Meta Titles & Descriptions

Thing from the perspective of your customers and let them know the answers they are looking for right now.

7. Product Descriptions

Don`t describe the features of your products. Instead, elaborate on how it will benefit your customers. Nobody wants to know about the technology, but the convenience and experience that a product will bring in a customer`s life.

8. Social Media Posts

Put your customer at the center and create an experience that focuses on engagement. Social media posts help to connect the audience with your small startup business brand.

9. Video Scripts

Tell your brand`s story with great excitement. Include the script on the text page to make content more accessible. It will also help to boost SEO.

10. Web Content

Make vital information or helpful information prominent, include CTA, and use high-quality images to create a powerful message.

11. White Papers

Dwell deeper into the relevant topics. Provide in-depth knowledge that your target audience can apply to their problems in life.

Content marketing is a powerful tool that can create a positive and strong brand presence online. We are sure that you must have realized the difference between content and content marketing. So ace the 11 types of content to become the master of Content Marketing.

To understand a deeper perspective regarding this topic, you can take our Business Coaching Program.

Categories
Startup

4 Powerful Marketing Tools To Grow Your Small Startup Business

4 Powerful Marketing Tools To Grow Your Small Startup Business
4 Powerful Marketing Tools To Grow Your Small Startup Business

Almost half of the population around the globe has online access thanks to cheaper internet plans and affordable smartphones. Today, the internet and phones are available even in the remotest areas of India. The easy accessibility of the internet is a golden opportunity for entrepreneurs, SMEs, MSMEs, and small startup businesses to start thinking seriously about digital marketing strategy.

From Search Engine Optimization to website analytics, marketing tools have the ultimate power which is the key to having a constant flow of leads. If used properly, they can also bring a significant boost in business profits.

So what are those 5 Digital Marketing Tools that can transform your small startup business ideas into a growing successful business? Here is a list:

1. AUTOMATED WEBINAR

A great way to scale your business is to host an automated webinar. An automated webinar is a pre-recorded webinar that stimulates live activities to make the participants believe that they are part of a live event. But the catch here is that you should only host it once.

Hosting a webinar is a brilliant way to reach out to your audience. They act as part of a sales funnel and can be used to explain distinct aspects of your business. It could be a new product launch, a complicated bundle of services, or the lack of sufficient demand in the market.

Companies can automate their sales process, save their resources and time. Several companies like Bada Business have started using webinars as their main source of leads. A webinar is an attractive method for you to cultivate your potential customers and move clients from one rung of the funnel to another.

2. CHATBOTS

A chatbot is not a novel tool. A chatbot is an instrument based on Artificial Intelligence software that can communicate with people as humans do but through chat windows. The use of this technology can improve the company’s business performance by 5% to 25%. Chatbots can provide multiple benefits to startup business. It can help to reduce costs as through chatbots companies can offer 24-hour customer service. This will help to resolve customer`s queries without any delay and help to scale the organization`s customer experience.

There are many companies like Indigo and Kotak Mahindra Bank that are already using chatbots. This helps companies to establish more personalized and efficient communications with potential clients.

3. VOICE SEARCH

Voice search is an amazing digital marketing tool for startup businesses that can turn around your SEO strategy, for the good. According to a report by finance online, the average number of voice searches per month is one billion. One of the most popular technologies utilizes innovations like Google Assistant, Amazon`s Alexa, and Apple`s Siri.

More and more users are using voice search instead of typing in their search bar to explore the vast reserve of the web. The voice search changes the keywords according to what people use to find when they are looking for something particular. This tool not only tracks keyword distribution but also analyzes and assesses your search visibility.

4. USER-GENERATED CONTENT (UGC)

Standing true to its name, UGC is any type of content including texts, photos, videos, memes, etc. that is created not by the brands, but by the users, customers, and clients. Brands then share UGC on social media platforms for further promotion.

Using UGC has many benefits. First, it can directly influence organic growth because a consumer looks up to another consumer for honest feedback. Second, the algorithms of social media platforms are built on the principles of UGC or user-to-user communication. After all, it is the new word-of-mouth.

A digital marketing tool is a sophisticated way to enhance the business process within your startup business or an organization. The above-mentioned tools can help to promote your products and services, generate qualified leads, and increase sales.

To understand more about using digital marketing and how it can influence your business, you can take our business coaching program.

Categories
Business motivation

4 Effective Ways For Entrepreneurs To Scale Their Business With Ease!

4 Effective Ways For Entrepreneurs To Scale Their Business With Ease!
4 Effective Ways For Entrepreneurs To Scale Their Business With Ease!

Are you a small business owner or an entrepreneur who now looking for effective ways to scale your business? If your answer is yes then reading this article is a must for you. Why? Have you ever wondered why do some companies grow rapidly, while others stay at the same level for decades? You can find the answer in this article.

So let`s imagine a business as a car. Startup businesses that grow successfully like those cars which upon reaching the limit of possibilities, change the engine to a turbocharged one, refuel their tank, hire top drivers and mechanics, make essential modifications in the structure to make it lighter, and then take the vehicle to a different track.

While the second ones, who stay stuck at the same level are the ones who keep pressing the gas pedal without making any necessary alterations.

The situation with the business scaling is more or less similar. So what are the key strategies that can help you prepare your business for a different track?

1. DELEGATE

Many entrepreneurs tend to do things on their own. They understand the entire working process, what each employee was doing including the small details. But after a certain point of time, it becomes difficult for them to delegate the management to another person. However, delegating is an inevitable step because entrepreneurs need time to address strategic business development tasks.

Hence, you must ask yourself questions about how much your time is essential? Or how much less will the business earn if instead of my work I do someone else`s? Clearly define which tasks you will continue to handle and what you should leave for managers. Over time, your managers can become your partners if they can manage and handle the team.

2. Explore New Markets

To increase the stability of any startup business, it is essential to transacting in different markets. It is not only the best way to stimulate business growth, but it also serves as insurance. Ask yourself what happens to your business if a financial crisis like the demonetization or any political crisis breaks out in the target market.

It is essential for entrepreneurs to diversify their business and not to depend on one country, set of customers, currency, or language group. It increases the stability of your business many times over.

3. Monitor the Finances

Compliance has become the benchmark in the business world. Primarily, it is about taking care of relationships with banks, investors, and clients. If you want to scale your business in the overseas market, the international banks will not simply open your bank account if they do not like something in the history of your business. A clean reputation is expensive and necessary if you want to scale your business.

Even if the foreign market is not your goal, you should maintain a healthy financial history of your business. Your potential clients or investors might refuse to work with you if they consider you not reliable enough.

4. Follow Market Trends

One thing that every startup business owner needs to understand is that the crisis will come, and you need to be prepared for it. It is very essential to outline the processes that need improvement. Follow the regulatory policy and create contingency funds. Analyze which company indicators should be improved right now, and what are the processes that can be left aside. Also, be prepared to make some difficult and unpopular decisions.

By creating a plan, taking action, and staying persistent come what may, you can scale your business. It is not easy. No one ever said it would be. But it is well worth it. You can use our strategies that will help you scale your business and boost revenue. For more in-depth knowledge of powerful business scaling strategies, you can take our Business Coaching Program.

Categories
Strategy

5 Tips To Make Your Video Marketing Game Stronger!

5 Tips To Make Your Video Marketing Game Stronger!
5 Tips To Make Your Video Marketing Game Stronger!

Video marketing is the future and the present, and probably you have heard it everywhere. According to Hubspot, “the video content is no longer an option. It has become a necessary component of any successful marketing strategy.”

  • Around 4X as many people would prefer to watch a video regarding a product than read about it.
  • If you include the word “video” in an email subject line, the email opening rate can boost by 19%.
  • Video marketing can also increase click-through rates by 65 percent.
  • A landing page with a video link increases the conversion rate by 80%.

So if you are an entrepreneur who is working hard on a startup business ideas plan, these statistics might convince you to dip your toe in the pool of marketing possibilities.

Here are five things every entrepreneur must know before you begin producing videos:

1. Tell a Story not A Sales Pitch

Whether you have a startup business or an established one, the rules are the same for both content marketing and video marketing. Hence, similar to content marketing, the value should be on priority. Avoid annoying your customers by constantly bombarding them with your products and services promotion. Instead, center your video on a grasping story.

Also, take out the time to research your customers` desires, wants, and desires, and appeal to them through visual narrative. Put your product or service in the background, and instead focus on human emotion. This will allow people to feel connected with the brand. You can also hire a business coach to work along with you to bring in a fresh perspective.

2. Make ‘How-to-Videos’

If you are planning to launch a new product for your startup business or service this year, make your customers informed through videos. Create a video to give them a demo of how it works. Why? According to a report by insivia.com viewers retain 95% of a message when they watch it in a video as compared to the text.

In addition, around 30% of people`s YouTube searches are for how-to-queries. And YouTube is the second largest search engine, after Google. Also, customers are more likely to purchase a product only after watching how-to videos explaining a product or a service.

3. The Critical First 10 Seconds

10 seconds—that’s how long you will have to grab a user`s attention before he moves on to the next best thing online. Research shows that you tend to lose 1/3 of your viewers by 30 seconds, and 60% of them by 2 minutes. The window is very short and with each passing second, you might lose your customers to your competitors. Hence, get your point across to convince viewers that your video is worth watching.

So start your video with a hook to grab users` attention, and then immediately convey why they should keep watching.

4. Don`t Be Discouraged

We probably come across thousands of videos, some of them excellently well-scripted with awesome sound and visual quality. Though, we all love to make ultra-professional videos, many small to medium-sized businesses lack the budget and manpower for this. But do not be disheartened!

You don`t need expensive video equipment to make good videos. Video quality is not the most important thing, but rather the content. Content is the most important qualifier in successful video marketing. And smartphones can be your best bet if used to their maximum potential.

5. Don`t Be Predictable

Unless it`s not the day of your paycheck, predictability is boring! And, a boring video can do more harm than good. Make videos that will make your customers laugh, teach them something new and take them into another world. Put all the essential ingredients like comedy, wit, charm, honesty, and product description, and you will realize that originality has many takers.

Even if you are in a boring business, videos can still be an interesting and super-fantastic way to let your customers gain an insight into your products and services. A highly engaging video can work like a charm for your business if done properly.

To give your aspirations wings, you can take our Business Coaching Programs through which you will gain in-depth knowledge about the distinct business dimensions. From content marketing to video marketing, we have it all, only if you are ready to learn.

Categories
Business motivation Startup

Cofounder or No Founder? Two Fundamental Rules For Entrepreneurs To Find The Right One!

Two Fundamental Rules for Entrepreneurs to Find the Right Cofounder for Startup!
Two Fundamental Rules for Entrepreneurs to Find the Right Cofounder for Startup!

India has more than 30,000 startups, making it one of the leading startup ecosystems in the world. A key common factor in all the startups is that they have two or more co-founders. While many amateur entrepreneurs feel that this is the ground rule to go about it, there are many solopreneurs like Paytm`s Vijay Shekhar Sharma, SHEROES` Sairee Chahal, CRED`s Kunal Shah, and Chai Point`s Amuleek Singh Bijral who are doing well, while riding solo.

Apart from selecting a brilliant startup business idea, another factor that often confuses Indian entrepreneurs is—choosing the right cofounder!

Choosing the right co-founder is like choosing the right partner for marriage. It is one of the important decisions you have to make not just for your startup but also for your overall startup journey. It is not a surprise that people spend more time together with their cofounder than with their actual spouse.

However, just as a lot of marriages end in divorce, the interpersonal conflict between the partners is the second or third most common reason for startup failure.

Even though the decision to find or not to find a co-founder is tough, making a startup work on your own is much more difficult.

So, if you are a budding entrepreneur and in a dilemma, whether you should go solo or choose a cofounder, let us help you out. According to a report by startup investment fund First Round, “teams that have cofounders performed better than the solo founders by a whopping 163%.”

Finding a co-founder has three major benefits:

  1. When you have a partner who is equally focused on the same goal, the overwhelming workload gets divided which is required to make a new venture successful.
  2. Motivation and accountability to each other.
  3. Two heads are always better than one as it provides a unique point-of-view from a person who is equally invested in the project.

But how should you find the right partner for your startup business? Here are two major rules you should follow to find the right person for your venture:

1. Ensure That Your Values & Expectations Are Aligned

The best person to start your venture with could be your ex-colleague because you already have experience working together. However, if your skills match with your college friends, they could be your ideal co-founder.

If you do not have people in your immediate circle who would like to embark on the journey with you, don`t lose hope. You should let everyone in your network that you are looking for people who can help you turn your startup business ideas into a full flourishing venture.

If this too does not work out, you can start working upon a fantastic startup business plan on your own. Be active in your group of networking, and always keep your eyes wide open to look for people who could be a good fit. There might be a possibility that co-founders will join you at a later stage.

Once you do, make sure that you get to know each other as fast as possible. Don`t just share and discuss ideas, but also talk about ideologies and values. Ensure that you both are on the same page when it comes to working. Clarity is the power! Hence, it is best to discuss and share these things as quickly as possible to avoid major problems that could arise in the future.

2. Make Sure your Skills Complement Each Other

There is a cliché that each startup tech needs at least a hacker and a hustler. So whether you are looking for an employee or a co-founder, the key is to find one of the two if you are the other. For instance, if you are a marketing team, make sure that you attract high-quality technical talent to your venture. You can also hire consultants if you can afford to.

Or if you are a technical person, then you must realize that you will need someone to sell your product and idea to have a chance of success. One of you will have to stay in contact with the stakeholders all the time.

In short, always look for someone who complements your skills and aligns with your values and long-term business planning goals.

Owing a business is incredibly rewarding, but to keep it up and running needs professional expertise if you are an amateur. To know how to build a startup from the scratch, you can take the ‘Entrepreneurship  Course’ to gain in-depth knowledge about different aspects of the business.

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Motivational

7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur

7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur
7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur

If you have just started your own startup business to fulfill your entrepreneurial dream, you must have realized that it is quite difficult to manage it all, alone. On the other hand, if you have been in this boat for quite some time now, you probably have encountered quite a road bumps that have set you back.

Working on a startup business idea feels exhilarating in the beginning, but managing multiple entrepreneurial tasks can put you off balance. Also, if the results are not as per the expectations, the passion soon begins to fade away.

Either way, as an entrepreneur, it`s easy to lose motivation. The key is to not give up and to figure out ways to uplift your spirits and morale on those dark and more grueling days. Though there are some of the best motivational speakers in India who can help you to stay on track, there are other ways too!

To help you, we have mentioned 7 ways in which you can stay motivated as an entrepreneur:

1. Set Personal Goals

You must have created your startup business with a specific goal in mind, objectives that you would like to achieve, and some core values you adhere to for lifelong. However, the major issue that is common with many entrepreneurs is that they often tend to forget to create their own personal goals.

Hence, it is crucial that you prioritize your personal goals and write them down as a reminder for becoming an entrepreneur in the first place. 

2. Get Inspired through Entrepreneurial Stories

There are thousands, if not millions of stories of entrepreneurial success in the real world. It is really encouraging to see people achieving dreams that are similar to ours. Read those stories and use them as an inspiration. Most importantly, learn from them. If you have a specific challenge you need to overcome, look at ways others have done it in the past. You can also take the professional help of a business motivational speaker like Dr. Vivek Bindra to find creative solutions for your burning business problems. 

3. Join the “Entrepreneurs Book Club”

Bill Gates read around 60 books a year, which means he finishes 5 books a month. Reading a book not only improves focus and concentration but also enhances knowledge. People who read regularly are better problem-solvers.

Find out a book club where entrepreneurs from various industries and sectors regroup to tell their peers about motivational and inspirational books they have read.

4. Follow Healthy Routine

We can`t avoid stress. But yes we can find better ways to cope up with it. People are often more concerned about their physical health and ignore their mental health. Physical wellness can definitely have a positive impact on your mental health, so it is very important that you maintain a healthy diet, regular workout schedule, and time to relax.

5. Join the Morning Club

To have a productive day, the beginning should be proper. It is very important to have your day planned in order to achieve all the tasks at the end of the day. Once you have woken up, showered, and taken breakfast, sit down and write tasks for the day.

Prioritize your important business-related tasks that require more attention and focus in the first half. The second half can also include your personal goals like meeting your friends for dinner. This list will help you stay focused and organized.

6. Indulge in Motivational Activities

Taking breaks and engaging in other activities is as important as focusing on your work. Watch inspirational movies, read motivational books or listen to podcasts, play your favorite sports, or dance to the tune of your favorite music in your free time to keep your spirits high and souring! 

7. Get Proper Sleep

Many entrepreneurs believe that attending few business-related conferences and completing tasks is worth missing out on a good night’s sleep. But the truth is that lack of sleep can lead to many chronic illnesses like Alzheimer’s and hypertension. Lack of sleep can also lead to poor focus and motivation. Hence, it is crucial to get proper sleep in order to stay motivated and pursue your entrepreneurial tasks.

The key to keep yourself motivated as an entrepreneur is to always remember why you started in the first place. By staying positive and using some techniques that we have mentioned above will help you to reach your goals.

You can learn how to give your customer an unforgettable experience from the top industry leaders through our online business course i.e “Entrepreneurship Course”.

Categories
Startup

5 Key Factors Entrepreneurs Should Focus On For A Successful Startup

5 Key Factors Entrepreneurs Should Focus On For A Successful Startup
5 Key Factors Entrepreneurs Should Focus On For A Successful Startup

Success never comes easy! This is true. But there is no reason to make success hard when it is easy. However, it is shocking to see so many entrepreneurs continue to come in their way by focusing on the wrong things on their journey.

Most often than not many entrepreneurs focus on the things that they don`t know at first. It results in frustration and they eventually get stuck. It is very important to take tasks that you are good at first.

Focusing on the things that you can do will motivate you to keep going and to gain momentum. Focus on the easy parts, and then come on to the more difficult aspects of building your startup business. Even the best motivational speaker in India like Dr. Vivek Bindra agrees with the idea. He says, when an entrepreneur starts doing easy things first, he will build enough momentum that will help him or her to maintain the productive focus.

So, what exactly entrepreneurs must do to ensure that their business meets success at a very early stage? Here are 5 basic skills that will help young entrepreneurs to achieve success:

1. Focus on What Works the Most

Many entrepreneurs waste a lot of time focusing their time and efforts on expensive details. Though they believe that they will succeed, however, they lack the basic business skills and common business sense to back that belief.

Instead of focusing on creating their branding or marketing strategies, they often get occupied with perfecting the font on their logo. Business owners like these often make it hard for themselves, to find success and witness a boost in their profits, instead of making it easy by trusting the process.

Obsessing over perfection or the wrong details is not very productive. Entrepreneurs must learn to prioritize and how to manage their time.

2. Avoid “Squirrel Syndrome”

It is very common for an entrepreneur or a solopreneur to get entangled in various aspects of a business, and lose focus. When this happens, many people start looking for the next ‘IT’ thing to focus on, instead of trying to prioritize their subjects. This is called Squirrel Syndrome.

Jumping from one new idea to another makes you unfocused and restless for not accomplishing enough at the end of the day. Refocus by taking the time to work on one project or one direction in which you need to head towards. Work on it and turn off all distractions. Every time to take de-route, it takes much longer to reach success. You can also take online business courses for entrepreneurs to learn how to set goals and achieve them.

3. Focus on Result Oriented Activities

Whether you are a student-turned-entrepreneur or a business owner with an established brand, the focus is one of those basic but critical habits that are crucial to be successful. Start focusing more on day-to-day business activities that you are good at and they produce extraordinary results too. Spending time and energy doing the tasks you are good at helping you reap the biggest results.

4. Multitask Mindfully

Multitasking is a term that has got many advocates. But the truth to be told, doing many things at the same time can decrease your productivity. However, if you plan to do it strategically and mindfully, you can stop reacting to distractions. By remaining mindful, you can determine how you need to focus on a new situation and check-in with yourself. You can learn this crucial skill by hiring the motivational speaker or a mentor.

5. Build One Big Project at a Time

Entrepreneurs are highly creative people with amazing startup business ideas. It is difficult to turn off the desire to act on multiple ideas at once. But, starting multiple projects at once may have your mind and heart all over the place. Your attention will be split, and you will face troubles in achieving anything at all.

Thus, it is best to pick creative projects first as they will require your complete attention, focus, and creative juices as well. Make a list of all the tasks that you need to accomplish each day and stick to it. You will get a lot more done if you focus on the right thing at the right time. Giving your attention to the things that are not productive will not take you anywhere near to success.

You can learn how to stay focused and handle big projects in a startup business from our ‘Entrepreneurship Course’. You can get step-by-step business strategies and in-depth practical knowledge on how to get new business projects with ease.

Categories
Business motivation

4 Ultimate Ways For Entrepreneurs To Deliver a “WOW” Customer Experience!

4 Ultimate Ways For Entrepreneurs To Deliver a “WOW” Customer Experience!
4 Ultimate Ways For Entrepreneurs To Deliver a “WOW” Customer Experience!

Let`s do a simple activity! Think about the last time you experienced a “WOW” moment at a restaurant or a store where you were impressed. You probably would love to go there again and do more business there, share it with your friends, and business associates too.

Customer experience is a crucial aspect of any business and an important chapter in any online business courses for entrepreneurs. Customer service can make or break a business, especially if it is a startup. A new business that is trying to make a foundation in the market generally has a hard time gaining and retaining customers.

While an excellent customer experience can retain even the most dissatisfied customers, poor and unresponsive service can turn away many potential customers. It can also turn away even the most loyal shoppers, which can certainly affect your company`s bottom line.

Customers expect good service, but if you are an entrepreneur and trying to establish your roots in the market, you must give them exceptional service. Going above and beyond will not only leave your customers blown away but will also make them advocates for your products.

To create ‘wow’ moments, you will have to make customers feel like they are the most important people in your world. Here are four ways to deliver “WOW” moments for your customers:

1. Deliver what your Promised, without Exception

Dedication and sincerity go a long way in the business world. These characteristics are something that you cannot learn in any online business courses. Delivering what you say, you will do becomes easy when you are committed enough to build systems around “WOW” moments.

When your goal is to win your customers` hearts, you look for ways to go the extra mile every time. One can achieve this by facilitating communication between different departments. Another way to sweep your customer off is to offer them a gift or more support. Everyone person loves to be treated exceptionally and little things can create special WOW moments.

2. Take Accountability & Fix Problems

Customer satisfaction is indeed a guarantee card for your business’s success. Nightmare customer service is not an alien concept in the marketplace. No customer service is mistake-proof, and let`s face it, it is practically impossible to not have any problems. We have all experienced it at some point in time.

So avoid over-promising and under-delivering, hire the right people, empower your team with training and give more importance to customer satisfaction than the customer policy.

If you know how to handle mistakes and problems that come in day-to-day business then you can earn the loyalty of your customers. Why anyone would give their money to a company that does not care?

3. Customer Feedback

Respect can never be bought or snatched, it has to be earned. To gain respect from your customers, you will have to earn it. No matter how small or large your team is, every team member must be on top of their game at all times to give customers a “WOW” experience. This also means accepting responsibility for your mistakes rather than denying it.

Customers prefer businesses that own up to their mistakes, are responsible, and take the necessary steps to correct them. And the best way to know where you are lacking is to take feedback from customers and learn from it.

Survey your customers regularly, and reward them for giving feedback. After all, they are taking out time to tell your points where you are doing excellent or you need improvement. Customers would love to help you improve if you value their time and opinion. To improve yourself, you can hire the best business coach who can help you to improve customer experience with his expertise.

Want to know how to improve your customer service? Watch this video:

4. Follow up & Follow through, Always!

Many startup businesses spend a lot of time, money and a great deal of effort chasing down new customers, only to lose them after the first or second transaction. Why? Only because they don`t follow up or follow through after their first sale.

It is very important to realize that if a customer doesn’t feel appreciated, he or she tends to go to your business competitor instead of making you their choice for repeat business.

Following up with your existing customers is the guarantee card to more business, which means more profit. When customers get a good experience with you, the probability of a repeat business increases.

Always give your customers more than what they expect. This will completely blow their brains off! Let them know you will bend backward to make their day better! After all, it`s all about the overall experience and the details that lie in between.

You can learn how to give your customer an unforgettable experience from the top industry leaders through our “Entrepreneurship Course”.

Did you like reading our article? Let us know in the comment section.

Categories
Business motivation

5 Reasons Why Entrepreneurs Shall have a Powerful Personal Brand!

5 Reasons Why Entrepreneurs Shall have a Powerful Personal Brand!
5 Reasons Why Entrepreneurs Shall have a Powerful Personal Brand!

Every startup business must have a brand value and every entrepreneur must focus on creating an impactful personal brand. If you have been in the market for years and still do not have a visible and powerful brand, you are doing at a great disadvantage to yourself in professional, business, and personal life.

What is personal branding?

From individual to popular brand, everyone has a unique personal brand. Personal branding is the art of marketing yourself and your business as brands, just like Dr. Vivek Bindra. Today, if anyone thinks about the best motivational speaker in India, Dr. Vivek Bindra, and his organization Bada Business is the first thing that comes to mind. That`s how much popular as a personal brand Dr. Vivek Bindra is in the business world.

Though personal branding is an ongoing process, entrepreneurs, solopreneurs, or small business owners should strive for a powerful, attractive, and visible personal brand.

Wondering how can you achieve that?

Always stay true and display your authentic self by showcasing the engaging aspects of your professional and personal activities and interests.

Still, thinking, why do you need personal branding at all?

Here are five major reasons to have a top-notch personal brand if you want to be successful in the long run:

1. Attracts Big Opportunities

Opportunities will knock at your door only when you are being VISIBLE. When your brand or you as an entrepreneur are performing great in your professional work, customers, clients, vendors, and even companies will approach you and reach out to you. This will not only help you to make more customers but will also boost your revenue.

Want to know how you can create a brilliant personal brand? You can take online business courses for entrepreneurs with Bada Business where you can learn in-depth knowledge of personal branding.

2. Networking- Online & Offline

When you turn yourself into a brand that is recognizable and quite popular among people, everyone finds you desirable and attractive. This can help you build great professional connections as you can share distinct aspects of your business and brand with them. This variation will compel people to connect with you and do business as well.

3. Build your Business

A personal brand can yield much success to a business because from clients to customers and vendors, everyone would prefer to do business with a company whose leader has a killer personal brand. Best examples are Elon Musk, Ratan Tata, Warren Buffett, and Bill Gates. The entire concept of personal branding is also known as brand equity in the business world.

Watch this compelling video on brand equity, here.

4. Boosts Confidence

Developing your brand requires you to unleash the inner leader inside you. You will have to find your authentic voice. When you find your voice, you will become much more capable to connect with your potential customers. Your audiences will start responding more positively that builds self-confidence and self-esteem. A powerful, visible, and attractive brand is the key. It helps you to create credibility and the reputation of your business in the long run.

5. A Lively Personal Life

A strong personal brand will not only help you in your business as an entrepreneur but also help you to have an enriched personal life. When you are interesting, people notice you and connect with you. Many times, you can become the best of friends with people who contacted you through your LinkedIn or Facebook profile.

Not only it is important you have a brand presence of your business, but also as an entrepreneur personal branding is equally important. If you want to learn more, you can take online business courses in India.

You can also take our premium course ‘Entrepreneurship course’ to find personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

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Business motivation

5 Top Reasons Why Small Business Owners Must Embrace Business Automation

5 Top Reasons Why Small Business Owners Must Embrace Business Automation
5 Top Reasons Why Small Business Owners Must Embrace Business Automation

Computers, Robots, Artificial Intelligence, and the internet: these are some of the first things that come to our mind when we talk about technology that most businesses are using in this modern era. Some of the most impressive recent advances in technology and process efficiency are rooted in automation.

Business automation is becoming more frequent because it is both less expensive and more accessible. Today, it is used for everything from sending out “automated” away messages when you are out on a vacation to building high-rise apartments and cars.

Automation in a startup business can save your company money and time. But one thing that we should keep in our minds is that even the most advanced software or technology will be far from perfect. Why? That is because the creation of technology involves coding which is done by humans. Hence, a scope for human error is always present.

But every business requires reliable and faster communication, and business processes to boost growth. So if you are still doing a lot of business processes manually, without any further delay here is a list of the most essential benefits that every business can certainly drive from business automation:

1. Communication which is Faster & Reliable

For businesses that operate not only across India, but also outside the country, a reliable mode of communication is necessary. If telephone lines are not working, alternatives must be readily available. Thanks to various instant messaging apps, many local business owners are now able to promote their business across various states in India.

Multiple modes of communication ensure that the business operations will not be disrupted. Fast internet connections have made it possible to transfer vital information regarding a business across vast distances in seconds. This enables telecommuting that not only gives access to high-quality talent in places but also reduces human resources cost.

2. Increased Efficiency & Productivity

Technology can help to enhance efficiency and productivity in multiple ways. There are many processes like maintaining accounts, billing, payroll, and asset management that can be automated by using business software that is available in the market. It will not only help to manage their operations but will do it more efficiently.

Also, technology can help many startup businesses to automate their repetitive tasks that do not require an elevated level of decision making. This can give more effective results and productivity.

3. Increased profit & Reduced Cost

Where business automation can increase efficiency and productivity from technology, it also results in decreased operating costs and an increase in profits, eventually. Advanced technology can also eliminate the unnecessary travel expenses for meetings and other supervisory work. Most of these activities can now carry out on live video chat and other collaboration platforms. This does not mean that one should remove the personal interactions and meetings, but it can help to reduce the need to be physically present in one location to work with other employees.

4. Enhanced Security

With the latest technology like blockchain, businesses can work to implement better ways to carry out financial business transactions more securely without compromising transparency and creating layers of security.

5. Greater Transparency & Interconnected Operations

Multiple business processes are complex and also involve countless types of transactions. But with advanced business software and technology, you can integrate these processes seamlessly. Also, when it comes to sharing and processing business data, you can automatically collect, process, and present everything in a readable format.

Technology is omnipresent. But many businesses resist embracing technology and those who refuse to do so may be bound for failure. But to ensure business growth is it essential to be well acquainted with the pros and cons that come along the way.

If you have a business idea and want to build your startup around it, you can take our ‘Entrepreneurship course’.