Tag: Business Coaching Program

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Motivational

5 Simple Yet Effective Tips To Help You Become A Powerful Public Speaker!

5 Simple Yet Effective Tips To Help You Become A Powerful Public Speaker!
5 Simple Yet Effective Tips To Help You Become A Powerful Public Speaker!

Great communicators are more liked, more successful, more confident, and more productive. Effective communication is crucial in today`s world. Whether you are an established businessman or an entrepreneur who is struggling to find investors, communication is the key to build relationships- both personal and professional.

To become a great leader in business as well as life good communication skills matters a lot. Often, inadequate communication results in promotions not being given, loss of opportunities, and relationships tarnished. The best motivational speakers in India will also swear by this one skill that can open a door of growth opportunities.

So how can you improve your communication skills to become more effective as a leader in business and life?

1. Become an Active Listener

If you dig a little deeper, you will realize that most people do not listen to understand; they listen with the intent to reply. This is where the major fault is! According to the best motivational speaker in India– Dr. Vivek Bindra it is very crucial to listen and understand before responding.

You may feel the urge to put your point across, but before you do that, it is important to pause and listen to the other person. This will give you some time to understand the other person through his verbal and non-verbal ways. Hence, practice becoming an active listener with the next person you meet.

2. Ask Questions

If you will never ask, you will never know. Shying away from asking questions due to the fear of asking a wrong question or embarrassing yourself is something that can hinder your growth. Though having these thoughts when speaking publicly is normal, but when questions aren’t asked, people may remain stuck in the unknown. Next time, ask questions to witness the real results and show people that their communication is valuable.

If you will neither listen to people nor respect them, they will not take part in what you are talking about.

3. Say Goodbye to Stage Fright

Many of us have the fear of speaking in front of a large crowd. This is called stage freight.  To overcome speaking in front of the crowd, you can start practicing in front of the mirror. This will give you a fair glimpse of how you appear in front of the crowd, how are your expressions and if you are maintaining eye contact. This will also instill a sense of confidence to talk and put your points across clearly.

4. Understand Your Target Audience

Effective communicators don`t waste time preparing brilliant answers in their minds, especially when someone is speaking. Instead, they try to focus on their target audience and ask questions. This helps them to build a connection with their audience and clarify things and ensures that people understand what others are saying.

To become powerful communicators, they continually check their understanding to avoid miscommunications assumptions, and misunderstandings.

5. Be Aware of Misunderstandings

In any communication the room for misunderstanding is always present; therefore an ideal communicator observes the gaps in the communication, differences in patterns, distinct reactions from various people, and consistencies that are expected from a person. They also observe closely the alignment of words, tone of voice, message, and body language. If any of these factors lack verbal and nonverbal communication, communication becomes a disaster. This is generally an overlooked factor that can easily be eradicated.

Ideal communicators give themselves permission to understand and listen to others; in this way, they understand what people are thinking about a particular situation or circumstances. They know how to balance speaking and listening effectively. This makes people comfortable and ensures that they speak what truly matters.

To become a powerful communicator or a public speaker, you should practice these tips to enhance your speaking abilities if you want to grow well in your professional as well as the personal region.

If you are an entrepreneur and looking to find solutions for your burning problems then you can take Business Coaching Program.  Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily with our foundation courses via the Business coaching program. To know more, you can visit www.badabusiness.com

Categories
Strategy

4 Powerful Time Management Tips To Take Your Performance At Its Peak!

4 Powerful Time Management Tips To Take Your Performance At Its Peak!
4 Powerful Time Management Tips To Take Your Performance At Its Peak!

A day has 24 hours, and individuals have 240 tasks to accomplish in those limited hours. From students to entrepreneurs, small business owners to employees everyone struggles with achieving their goals in the limited hours despite many time management strategies available.

Between studying for exams, enrolling in new classes, writing papers, reading books, and making time for office hours, there are multiple tasks to complete as a student. Many people complain about not having enough hours. But all the successful persons in this world have 24 hours too. Then how did they accomplish so much? They manage their time efficiently and achieve more by doing less.

Though there are various time management tips available, we have narrowed down the list by handpicking the most effective ones:

1. OKR- Objectives & Key Results

A very effective framework, OKR is used by the world`s big giants like Google, Uber, Linked In, and Intel. This framework is quite simple and consists of Goals and key results. In the OKR framework objectives are descriptions of the things that you want to achieve. They should be short, engaging, and inspirational. One should have 3 to 5 high-level objectives.

Key results are metrics of how you measure your progress towards your objectives and should be very clear. There is software like Weekdone, Perdoo, Workfront, 15five, and 7 Geese that support OKR.

2. SCRUM Technique

SCRUM is the most popular and effective agile productivity framework especially when it comes to software development. Though it is not a time management technique, it can help in boosting your productivity. The major aspect of this technique is that you have to stay flexible and be acceptable about the circumstantial changes.

Also, this technique puts a lot of emphasis on team-building to create a valuable outcome, responses to changes, and collaboration with all stakeholders. It helps to improve the way you do your work.

It divides into three roles:-

a). Product Owner-His role is to manage priorities, talk to stakeholders, and takes care of products.

b). SCRUM Master- He ensures the SCRUM framework and removes obstacles.

c). The Team- Cross-factual, and a fully committed team.

3. POMODORO Technique

Invented in the late 1980s by the software developer and author Francesco Cirillo, ‘the Pomodoro Technique is a very popular time management tip. One of the major reasons behind its popularity is its simplicity. In this technique, you should break down your daily work and complete it in intervals separated by short breaks.

You work for 20-25 minutes straight which is called one Pomodoro and then take a 3-5 minutes break. After 4 Pomodoro cycles, you take a longer break of 15-30 minutes to recharge.

4. Do Deep Work

Coined by Cal Newport ‘Deep Work’ states that activities that require 100% focus and energy must be completed first in a state of distraction-free concentration that your cognitive capabilities to their limit. With this technique, you produce work with exceptional quality and value. This technique time management strategy can also help you to improve your skills and do things that are hard to replicate.

The above-mentioned time management tips can boost your productivity. Apply these in your daily life and you can achieve more by doing less. Finishing your tasks on time will instill a sense of achievement that will keep you motivated.

If you are an entrepreneur and looking for professional guidance and expertise to grow your startup business you can take Business Coaching Program. Take help from a certified business coach and witness your business growing.

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Webinar

5 Effective Time Management Tips For Entrepreneurs To Increase Productivity!

5 Effective Time Management Tips For Entrepreneurs To Increase Productivity!
5 Effective Time Management Tips For Entrepreneurs To Increase Productivity!

Many young entrepreneurs often complain about not having enough hours in a day to achieve everything, but that is the half-truth. The problem is not with the day, but with the time-management skills that only a few people focus on.

As an entrepreneur, the to-do list is always growing with multiple things getting added on daily basis. If you too feel the same problem then it is high time that you master the skill of managing your time. However, there is a catch! Not all time management strategies work out for everyone. Hence, you will need to get a broader view to figure out what will work for you and what isn`t.

Every successful entrepreneur knows how crucial it is to manage time effectively. Though, everyone has their requirement and feasibility when it comes to time management, here is our list consisting of best time management tips for entrepreneurs below:

1. List your Priority Tasks

Begin your day by writing down the essential tasks that need to be completed in the first half. Though there are multiple management tools, they can be overwhelming. Avoid going down the rabbit hole and filling your day with non-essential tasks.

2. Set Deadlines for Yourself

One of the most common setbacks that most human beings set for themselves is procrastination. Procrastination or delaying things happen when there are no set deadlines. It is essential to set firm deadlines for important tasks, even if there is no external deadline.

Whether it is about writing a report or submitting a creative piece, meetings with stakeholders, or phone calls, setting a timeline for a particular work can help you finish up your task. It is one of the most essential aspects of time management.

3. Build Up Momentum

The productivity of your day depends on how you spend your first few hours after waking up. There is a reason why successful people are so much dedicated to their morning routines. When you have already completed your most important tasks at the time when your competitors are still crawling out of bed, you are ready to have a super-productive day. Get up early and plan your day.

4. Block Your Calendar

It is very important to allocate your time to the scheduled tasks in advance. Blocking a calendar can help you to dedicate a time slot for each task and will allow you to finish the most vital tasks early in the day. If due for any reason tasks are not done by the day, they will be dragged to the top of the next day.

5. Perform Right Tasks at the Right Time

Time is money and available in a very scarce amount. The best way to maximize your potential and productivity is to work in a way that is consistent with your internal clock. If you are a morning person, you can wake up early to complete the task that needs all your attention. Time management is an effective skill that will not help you to make more time but will help you to use it more efficiently by doing the right tasks at the right time.

To master the skill of ‘Time-management’, you can also watch our Free webinar on Peak Performance and Productivity by Dr. Vivek Bindra in which he will explain how to make your day most productive.

If you are an entrepreneur, you can take our business coaching program by going to our website www.badabusiness.com. This course provides you handholding support of a personalized coach who will help you resolve your current business challenges.

To join our free Webinar, click here:  vivekbindra.graphy.com

Date & Time: Saturday 2nd Oct 2021 | 12 PM-2PM

Categories
Startup

4 Ways Hiring A Business Coach Can Be Profitable For Startups!

4 Ways Hiring A Business Coach Can Be Profitable For Startups!
4 Ways Hiring A Business Coach Can Be Profitable For Startups!

From guiding young entrepreneurs to navigate through the maze of business dynamics to helping them maintaining a work-life balance, engaging a business coach is proving to be a winning move these days.

Being an entrepreneur is not as easy as it may sound. Multiple departments need to be taken care of, and if you are a one-man army, the task can be gigantic. But a business coach can ease out the entire process and can help you with the industry.

A business motivational coach is someone who has been in the industry for a very long time and has acquired good experience. Such an advisor can help you to take tough decisions and can advise you better in making a business plan for your startup.

Along with that, there are multiple other reasons why you must take the help of a business coach:

1. Day-to-day Challenges Become Easy!

Various business operations work in distinct ways which might confuse an entrepreneur who is trying to focus on multiple things in one go! A good business coach will give you constructive feedback on how a particular aspect of a business is working for you.

Being an entrepreneur, you might also not know all the right questions to ask, or where to look for the answers which can lead to bad choices. The right mentor can help you to take out the guesswork.

2. They Give You Access to Exclusive Coaching System

Why it is so essential to choose the right business coach at the right time is because, with his expertise and experience, they can provide access to a range of services and coaching systems like the Business coaching Program.

For instance, if you hire Dr. Vivek Bindra, a motivational coach, along with his professional expertise, he can also give you in-depth knowledge about business dynamics via Foundation courses, Specialization courses, and Value Packs.

The best thing about this program is that it offers a gratifying range of courses to choose from. Some of the courses are specifically devoted to your business niche.

3. They Hold You Accountable

An ideal mentor will guide you, but will also hold you responsible and accountable in his or her assessment of mistakes. To grow in your professional area, you need to realize your mistakes.

Remember! You don`t need a cheerleader, but a right business coach who is not shy from telling you about your mistake.

4. They Make your Aware of Bling Spots

Experience matters a lot! And this is one of the reasons why it is essential to have a mentor by your side. The best business motivational speaker can foresee the blind spots that you might encounter in the future. He can share the fruits of his experience perhaps at a larger organization but can apply to your organization as well.

Hiring the right coach can take your startup business in a completely new direction and on the path of growth. However, it is crucial to remember that a coach should not be regarded as your employee. He is an external source who is there to provide you guidance, insights, and feedback to help develop strategies & tactics. So when are you hiring the best business motivational coach for you?

To understand the dynamics of business in-depth, you can take our business coaching program. To know more about it, visit: www.badabusiness.com

Categories
Strategy

4 Effective Ways To Communicate Your Brand To Consumers For Better Recall Value!

4 Effective Ways To Communicate Your Brand To Consumers
4 Effective Ways To Communicate Your Brand To Consumers

Do you have a startup that nobody knows about? Or are you struggling with low customer reach? If any of these questions resonate with your current business crisis, then maybe you are not able to create a value for your brand that connects your target customer with it.

Today, customers lack trust in brands, so making your brand authentic and giving it a voice that gives out a clear message is a challenge that many entrepreneurs face in the market world. But, keeping your brand on the top is also essential to create a recall value.

If you have an excellent market sense, you can learn creative ways to hone your skills by taking a business coaching program.

Also, if you think you are doing everything right, but still falling short to make an impact on your customers, you can take help from the best motivational speaker in India. A great coach will help you to point at the loopholes of the marketing strategies.

How you choose to communicate with your niche audience can have an impact on your brand. It also determines if a customer recognizes your corporate message or chooses to ignore it.

So how can you communicate your brand message effectively with your customers? Here are 5 ways in which you can create a brand value that your customers will always remember:

1. Give Experiential Marketing a Try!

Externally or internally, experiential marketing is great for a startup business. However, it is crucial to stay consistent, especially during the rebranding. Use the same color combination, logos, and a consistent brand voice throughout, as it helps to maintain consistency. Keep it simple with contact info, and try not to incorporate too much information.

2. Make your Brand Real

Many customers in today`s world do not trust brands, they prefer to trust real customers who have got the hands-on experience on a specific product. “Word-of-mouth” has taken a digital avatar and now people take reviews more seriously before purchasing a product.

If your business also deals online, you can showcase real customers using or wearing your products through videos, photo displays, or live streaming social feeds whether at work or having a vacation. The real-world view gives an immediate answer to the most common question of customers- “where they can use the product?” To excel in this crucial step, you can also take any business coaching program in which branding is explained in detail.

3. Make Your Brand Irresistible

Catching your customer`s attention is crucial if you want to create a strong presence for your brand. To build a powerful presence, you can use a digital medium such as tablets, to showcase your logo or marketing collateral.

You can also use billboards to display your business in high-traffic areas. You can also put your staff in jerseys or t-shirts which are well-branded with your logo and brand colors. You can also provide your team as well as customers with branded mugs and water bottles.

4. Show Your Company Culture

Your company`s culture matters more than you can ever anticipate. Since consumers want more authenticity it is essential to showcase the beliefs and values of the organization and employees. You can take a picture of your organization participating in something charitable. Showing a strong culture can have a powerful influence on the entire vibe of your brand.

Don`t tell a brand`s story. Rather show your customers and make them experience it. Take your brand`s DNA and bring it to life by simply showcasing the story behind your brand values. You can use the above-mentioned tips to establish your brand`s authority in the market.

You can learn effective marketing tips by taking a business coaching program. To know more about it, visit www.badabusiness.com

Categories
Strategy

How To Create A Blog Post People Genuinely Want To Read?

How To Create A Blog Post People Genuinely Want To Read?
How To Create A Blog Post People Genuinely Want To Read?

Whenever someone asks about money making ideas that can be started from home, blogging is the first thing that comes to mind. No matter whether you are a student, a housewife, an entrepreneur, or a social media influencer, blogging is an amazing idea to start a freelancing business as it does not need any investment.

If you have a creative bent of mind and love to align words into a melodious story, then you can earn a good amount of money through blogging. However, to monetize your creative blog posts, it is important to consider few factors in mind.

Unless people genuinely want to read your blog posts, you can`t monetize them. The average blogger spends around 60-90 minutes writing a 500-word blog post. That`s a lot of time spent on writing one creative blog which can go to waste if it doesn’t drive traffic and no one is reading it.

Then how can you write a blog that will not only drive traffic but also money?

Follow these tips to ensure that you are heading in the right direction:

1. Avoid Promotion

The foremost important rule of blogging is to avoid promotion. No one wants to read a sales offer written in a format of a blog post. So avoid it like a plague, at all cost! Whether it is self-promotion or the promotion of an affiliated brand, direct promotion in a blog post is obvious to everyone. So do yourself and your blog post a huge favor, and make your post more engaging minus the promotion.

2. Use Great Visuals

Videos, infographics, pictures- content these days can be so much more than just words on a page. Yes, creating excellent visuals might take time, but it is worth the short. A blog post that has interesting infographics and appealing visuals can give astronomical ROI. Visuals can make or break your content. If applied effectively, it can be an amazing low investment money making ideas.

3. Use Real-Life Instances

Your opinion is valuable. However, real-life experiences and real-world examples are priceless. It makes it more reliable and increases credibility. Always use case studies, cite sources, quoting experts, and use as many examples as you can. It will help you to establish authority for you, your post, and your brand.

4. Give a Personal Touch

Everyone has a unique style. So whether you are a freelance writer or running a digital marketing agency, spend at least 10-15 minutes personalizing your content. Add your flare. Establish your brand. A little touch of personalization can make your content more valuable and readable for your readers.

5. Pay Attention to Format

A plain simple text is boring to the eyes. No one would like to read your posts without heading, subheadings, organization, and order. If you struggle with organizing your posts and having them flow naturally, you can start with writing bullet points of what you want to cover. You can use these points as headings to make your blog more structured.

6. Get More Readers

It is not necessary that anyone who starts writing will have thousands of followers. So how will you get people to read your blog post? Make a strategy and work on it to ensure that your content is reaching your target audience. You can also send an email newsletter to your email list. If you have social media accounts, you can include your blog`s link in all the media channels. Use long-tail keywords in your blogs to make them more SEO optimized. It will help people find you when they type a certain keyword.

Writing needs practice, hence make it a habit. Gradually, you will grow followers on your blog through the above channels. If you are thinking about starting a blog channel, keep these tips in mind to ensure that your blogs drive huge traffic. If you manage to do these things, over time, your blog posts will reap benefits.

If you want to start a startup from the scratch, you can take our Business Coaching Program. You can learn in-depth business dynamics from the top industry experts.

Categories
Business motivation

5 Mindset Traits That Every Successful Entrepreneurs Have!

5 Mindset Traits That Every Successful Entrepreneurs Have!
5 Mindset Traits That Every Successful Entrepreneurs Have!

Life is uncertain and the pandemic has taught us it the hard way! Where many people lost their jobs, many small and large businesses had to shut down because of the pandemic.

However, there have been many people who also transformed the adversity into a business opportunity. Many companies have joined the Unicorn league and are doing exceptionally well. Inspired, many individuals want to start their own small startup business as they have creative money making ideas.

But at the same time being your boss may sound amazing, but starting a startup is more than just saying “I am running my own business and being my boss”. To be a successful entrepreneur, you need to have that entrepreneurial mindset that will allow you to succeed in this day and age.

If you thought that you need to pursue management courses from a recognized university charging you a bomb, you are mistaken! All you need to do is reflect and know yourself first along with some of these traits we are mentioning below:

1. Maintain a Positive Attitude

When it comes to run a successful startup business, having a positive outlook pays! A positive approach and outlook help you to act around challenges and find creative solutions without letting negative emotions clouding your judgment.

2. Open to New Things

Just like in real life, businesses are also unpredictable. No matter in which way you want things to work out, you have to be prepared to handle completely random and unimaginable challenges. As an entrepreneur, you need to be quite adaptable to the dynamic changes of the business world. With a Business coaching program, you can learn how to handle the challenges of business, efficiently.

3. Being Curious

Business thrives on innovation and to be innovative, you need to constantly feed your curiosity. It is always a wonder to see how different parts of the business work. When you keep your inner child alive, you tend to become curious even about simple things. This sense of inquisitiveness allows you to come up with out-of-the-box solutions to your business problems, even before they happen.

4. Persuasion comes naturally to you!

Persuading people into buying your products is one thing, but persuading your employees that your solutions are effective is another. Whether it is about an elevator pitch or proposing a solution to a customer`s burning problem, an entrepreneur needs to have excellent communication skills.

When you are an effective communicator, you can put your points across effectively. You know how to deliver your message to your partners, stakeholders, and your social media platforms.

5. Creativity

Creativity is a vital ingredient that makes the recipe of your small startup business a hit! To bring innovation in your services and products is a critical factor that helps you create a USP for your small startup business.

Though there are no set rules or parameters to have an entrepreneurial mindset, there are some traits that can help you decide if you are a perfect fit & ready to start your entrepreneurial journey. If you are passionate about an idea and want to fulfill your entrepreneurial journey nothing can stop you.

To learn the nuances of the business world, you can take our Business Coaching Program. Here you can get exclusive content from the subject matter experts and learn from the top industry leaders. To know more about it, visit www.badabusiness.com.

Categories
Business motivation

5 Motivational Quotes To Fuel Your Entrepreneurial Dream!

5 Motivational Quotes to Fuel your Entrepreneurial Dream!
5 Motivational Quotes to Fuel your Entrepreneurial Dream!

To become a successful entrepreneur, setting goals is the first step. To accomplish anything meaningful in our lives, everyone needs to set a clear objective. And as it is only four months to the onset of 2022, it is time to make new resolutions and goals and work upon them to prepare ourselves for the year ahead.

To keep you motivated, we thought that it would be incredibly fitting to compile a list of some of the best quotes and our favorites that will keep your spirits uplifted for the New Year.

These powerful quotes by some of the most influential will always remind you not only of the importance of setting goals but also why did you make them in the first place.

Here is a list of 5 of our favorite quotes that exude power, persistence, and perseverance:

1. Vision is Essential

“None can destroy iron, but its rust can. Likewise, none can destroy a person but his mindset can.” – Ratan Tata

An amazing quote said by none other than the most admirable and respected industrialist, investor, philanthropist, and former chairman of the TATA Group– Ratan Tata.

Ratan Tata has been garnered admiration across the world not only for his incredible business ethics and philanthropy but also for his integrity. A person`s mindset can be his best friend or foe. No matter how hard-working, talented and skilled you are, if your mindset is not right, you can end up being stuck at the same place for years.

Watch how Ratan Tata became one of the most celebrated industrialists in this video.

2. Dream Bigger

“Shoot for the moon. Even if you miss, you’ll land among the stars.” –Les Brown

Many people want to start their own business. But they impose multiple restrictions upon them due to which they block their path of success. When you dream big and shoot for the moon, you force yourself to step out of your comfort zone to yield bigger results.

3. Believe in Yourself!

“Don’t let the noise of others’ opinions drown out your inner voice.” – Steve Jobs

Many people are dependents on the opinion of other people. They want to please everyone, and that is the major reason why they fail in their lives. If you let the opinion of others affect you, you will never become successful and achieve your goals. You can watch his inspirational journey here: 

4. Goal Gives Meaning to Your Journey

“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” –Bill Copeland

Some people do not set goals and spend their entire lives fulfilling others. Hence, it is very essential to give direction to your life by setting an objective and then fulfilling those goals.

5. Stay Focused!

“Obstacles are those frightful things you see when you take your eyes off your goal.” –Henry Ford

It is very common for entrepreneurs to lose their focus once they begin their small startup business. An entrepreneur has to don multiple hats due to which the objective of the business takes the back seat. Hence, it is very important to stay focused on your goal and keep walking towards it.

We hope these motivational quotes will inspire you to make new objectives for this year and the next. To get more information about starting a startup you can take our business coaching program.

Categories
Strategy

Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!

Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!
Top 3 Common SEO Mistakes Most Entrepreneurs Make & How to Avoid Them!

As a small business owner reaching customers to boost sales is the major goal. Many entrepreneurs often forget about building an online presence via SEO activities. Most often than not, MSME business owners do not take SEO activities seriously and consider them as a liability. But optimizing your website and content according to the guidelines of the search engines can fetch high traffic to your business.

One of the major reasons behind it is that they have seen many organizations struggling with search engine optimization activities. However, what they don`t realize is that many small startup businesses jump over few SEO guidelines that are crucial to yield great results.

Search Engine Optimization (SEO) serves as a critical tool that ensures that your business gains an edge and remains competitive while capturing the right audience.

Here is the list of three common SEO mistakes that small to medium-sized businesses often make—and how you can avoid repeating them.

1. Expecting Results Overnight

SEO requires patience and persistence. And this is something that entrepreneurs must understand because success does not happen overnight. Many small business startup owners hesitate from applying a solid SEO strategy because of the time duration that it takes to see results.

When a new web page is published, Google uses 200-plus ranking factors to measure the quality of your content. Hence, it takes time to validate the relevance of the new content. The content you create helps to build your website reputation and pull up customers organically. The entire process takes around a month before you start seeing results. To come on top of the result page, the average age is almost three years.

Monitor SEO campaign for weeks, use SEO tools like Google Analytics to understand the performance of your webpage and the source of traffic.

2. Customized Research on Keywords

SEO is powerful only when Keywords are powerful. Hence, it is very important to find relevant keywords that meet your customer`s needs.  Keyword-rich content will help yield the highest results. And many new potential customers find new businesses through Google search that includes keywords matching with their requirements.

So try to put yourself in the minds of your customers and apply the keywords that define your ideas and topics.

3. Ignoring Backlinks in your Content

Backlinks are the second most important factor that plays a vital role in Google ranking. When creating a web link, backlinks are non-negotiable! The inclusion of external links into your content boosts your website`s search engine ranking and popularity organically.

Many business owners often skip this fundamental step of an SEO strategy because of the in-depth research and time it takes.

However, it is essential to include quality links that are from credible sources. The guidelines from Google penalize unnatural links and also prohibit links that are not that valuable and useful for the users.

Understanding the factors that can affect your SEO results can be time-consuming and challenging. But once you prepare it with the right approach, it will drive your customer acquisition and yield great results.

To understand how you can boost your business growth and revenue, you can take Business Coaching Program. It not only offers a bundle of exclusive foundation courses and value packs, but also handholding support of a personalized business coach.

Categories
Marketing

5 Marketing Mistakes Entrepreneurs Make That Can Damage Business

Entrepreneurship is not easy, especially when it comes to making a marketing strategy for your startup business. Entrepreneurs learn new things by analyzing the market trend and what works for their brand. Despite, all the analysis and statistics, they tend to make mistakes.

Many mistakes most of the time that looks massive, end up being temporary setbacks. However, some mistakes may prove fatal for a startup business plan. These mistakes arise only when entrepreneurs exhibit a fundamental misunderstanding of best marketing practices. So if you are an entrepreneur and looking to avoid marketing mistakes that you must avoid, here is a list:

1. IGNORING THE BRAND

Your brand serves as the foundation of your business identity. It acts as a connecting link between your small startup business and your customers. Hence, if you try to market your business without a brand, you might have to taste the dust.

When people see your logo, your tagline, or pick up on your brand`s tone, they will form an opinion about your brand. This is the connection that is necessary for a business to thrive. Without it, your business is just floating in free space without any recognition and association.

So never market your business without brand building. The more connections you build the more familiar your customers will become with your brand.

2. MARKETING TO EVERYONE

One of the biggest mistakes that entrepreneurs can make is not being aware of their target customers. For instance, not everyone loves Apple IPhones and there could be multiple reasons like budget, operating system, interface, or restrictions.

Hence, it is very important to choose your market niche carefully and not market your product to everybody. Many entrepreneurs think that “everybody” is the largest possible audience, and so it offers the largest possible return. But the truth is far from this notion. A generic brand message has the least recall value.

So to stand out, you have to be unique when it comes to marketing, just like your startup business idea. Create specifically crafted messages for one segment of your customers at a time.

3. PRESUMPTIONS ABOUT AN AUDIENCE

Making presumptions can be disastrous when it comes to potential customers. There are some marketers who very well understand that every customer is unique and hence, they should craft messages by keeping a specific audience in mind. Still, they don`t do it effectively!

Instead of relying on data and statistics, they rather make broad assumptions about their target audience. This can be detrimental for any business, especially for a startup business that is struggling to enter the market. Every entrepreneur needs to ask this question to themselves. If they are making their market decisions because of the way you think things work, or because of the way things work in practical work?

4. INVESTING LITTLE OR TOO MUCH

Successful investment in marketing is similar to putting salt in a dish- both demand a careful balance! Investing too much money at the beginning of the startup can be a waste of money because you might not know your target audience very well. You don`t know which platforms are more suitable for your business and what works best for your brand.

On the other hand, if you are investing too little, it will not yield desired results and you might not be able to acquire new customers.

5. FAILING TO EXPERIMENT

Innovate or Die- this phrase defines marketing in the best possible way. If you are not experimenting, you can`t improve. And marketing is not a point-and-shoot game. It is a game of setting and resetting expectations, getting closer, but never reaching set parameters.

Watch how NOKIA lost its grip on the market and failed as a mobile giant in this video:

Hence, the only way to craft a perfect marketing strategy for your startup business is to try new things and being bold with your strategies, and see which ones work and which ones fail.

The above marketing strategies should be avoided when trying to establish a brand presence for a startup business. These mistakes are not only damaging for new entrepreneurs, but they are also some of the most common. The good news is that if you catch these mistakes early, you can up your marketing game.

If you want to know how to craft marketing strategies for your business, you can take our business coaching program.