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Strategy

Learn to Make Happy Customer With These Easy Customer Engagement Tips

The customer is king! No business can be successful without the help of customers. Therefore, engaging your customer is a significant part of growing your business. Customer engagement doesn’t define as just selling the product or providing services. It means improving the customer experience through interaction and efforts.

Now the question is how you can achieve this customer engagement? You can create customer engagement by the various channels, from social media platforms for your company. The main idea is to maintain and extend to grow your relationship with your customer.

The benefit of building a customer engagement marketing strategy is essential to build a strong relationship as an engaged customer is a loyal customer.

Let discuss a few customer engagement tips when developing your customer engagement strategy.

Keep the Customer Lifecycle Moving

This life cycle is the relationship of the customer with any brand or company. As a marketing manager, the main aim should be to make this lifecycle as flourishing as possible. It can be done only by the process of maintaining a customer journey because it is beneficial to your brand and customer equal.

You can do this by procuring the customers, keeping up their interest in the brand elongating the relationship beyond a single purchase.

Smart Use of Available Data

Available information about customers can help you in many ways. There is a surplus of information for marketers, which they tend to ignore that while crafting customer communication or some campaign. At this time, when digital channels’ growth is rapid, this information can help you plan things around the data available to the customer.

Don’t Ignore What is in Front of You

Sometimes in terms of expanding ourselves, we tend to ignore things that are right in front of us. With the help of the latest tools and social media analytics, you can understand the insight of your audience’s thought process towards your brands. For knowing more, you can always run a loyalty program, social media interaction, and poll or surveys that can be beneficial for obtaining the insights you need.

Creating your Brand Voice

Brand voice represents your business’s image. Your brand needs to preserve and keep up this image in every post you share or blog you write. This image is will brand representation in front of your client.

It is one of the significant factors because this brand voice represents your values. Brand voice is something that assists you in creating trust and connection between you and the customer.

Make Social Media as Your Connecting Tool

Social media channels like Instagram and Facebook are the perfect platform to have customer engagement for your brand. It is a platform where you don’t connect with your existing customers but attract new customers.

If you haven’t made your business account on these platforms, then you are missing opportunities. Starting, something for engaging customers to create a chain-like tag a friend or repost the post which has your product in it. That will start a chain that leads to having more trust and loyalty.

There are several ways that are used by many brand owners to boost customer engagement which can be great benefits for you. Creating customer engagement strategies will not only establish brand loyalty but also help you to drive sales organically.

 

 

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Marketing Sales

COVID-19 Impact: Meeting Customer Expectations Top Challenge for Indian SMBs Amid Pandemic

New Delhi, October 15: Amid the coronavirus pandemic in India, the small and medium businesses (SMBs) have been finding it challenging to bring innovative offerings to market, personalise customer engagements and keep up with demand when meeting customer expectations. A new report revealed that financial management is the top challenge SMB leader respondents personally face when growing their business. According to a study conducted by leading Cloud software company Salesforce, maintaining financial growth is the top challenge constraining future business growth. It added saying that meeting customer expectations is the top constraint on operations for SMB respondents in India.

The survey was conducted online by The Harris Poll on behalf of Salesforce. Sunil Jose, Senior Vice President, Salesforce India, said that while reduced customer demand is the top constraint on future growth, applying for financial assistance is the top consideration for the future of the business for the SMBs in the country. “Amid a challenging business environment, SMB leaders have displayed remarkable strength and resilience with only 16 per cent of SMB respondents in India expecting an entirely new structure post the pandemic,” the study said. “This demonstrates that SMBs’ in India are resilient and positive of business continuity ensuring they get back on track”, the study added.

A report by IANS said that while 30 percent of the SMB leader respondents in India expect business to be as usual, 48 percent believe it would be slightly modified. In addition to pre-pandemic challenges, the SMB leaders in India are now faced with operational restrictions, compliance mandates, and shifting customer expectations. However, SMB leaders remain optimistic about the future of their businesses globally, the report added.

It added further that even during the pandemic, SMBs are continuing to adopt new technology, with at least one in five SMB respondents reporting they’ve implemented at least one of the following technology solutions in the last six months, including email marketing software, customer service software, project task collaboration tools, or e-commerce software. “Globally, SMBs’ are at a critical juncture. The key to accelerating consumer demand and solving problems for scale, come down to how they leverage technology to deliver the best customer experiences,” Jose explained.

Categories
Startup

India to Have Around 62,000 Startups, Including 100 Unicorns by 2025, Despite COVID-19 Blow, Says Report

Startup
Startup

Bangalore, October 15: Businesses have been hugely hit by the coronavirus pandemic. However, here comes a piece of positive news where it is expected that India is expected to be home to 60,000-62,000 startups, including 100 unicorns, by 2025, despite the COVID-19 blow, according to a report jointly prepared by TiE- Delhi, a not-for-profit promoting entrepreneurship, and Zinnov, a global management and strategy consultancy.

The report mentions that there has been a dip in overall funding by 50 percent during the lockdown, compared to pre-covid levels, while around 40 percent startups were negatively impacted. Four Indian startups- Nykaa, Unacademy, Postman and Razorpay-emerged as unicorns while the pandemic was at its peak. The report predicts that India is on track to having at least eight new unicorns in 2020, on a par with the 2019 numbers, taking the total number of Indian unicorns to 33.

Accoridng to another report conducted by the same group, it was found out that due to the pandemic, 15 percent of the startups have already halted their operations. In addition to this, 44 per cent of start-ups have cash runway for less than 6 months, 41 per cent of startups have been impacted negatively while 52 per cent are struggling to raise capital.

 

Categories
Strategy

7 Tips To Make You Successful Small Business Owner

Business Ideas

In current times to succeed in business, a good business owner needs to be very flexible and have the skill to handle every situation. It is an assumption that you need to turn yourself into computers, or you will start making money as your business get into the market.

Assuming things might be wrong, but the above assumption can completely turn out to be true if you don’t balance and plan out your work. There are necessary moves you need to make to achieve the road to success. This road map can set for any kind of business you have. Therefore, start using the tips that can help you to be successful in your venture.

Be Organized

For achieving success in any aspect of life, you need to be organized. Therefore, being successful in the business, you need to be organized as the first step. For doing this, you need to start by creating a to-do list for each day. While finishing each task, check it off your list.

This process will help you not to forget anything important for that day, and you will be able to fulfil all essential steps for the survival of your venture.

Recognize the Risks and Rewards

The key to any success is to calculate and understand the risks which can help your business expand. Figure out what can be the worst-case scenario, if you can figure out this then you can work on it. That can help you calculate the risk that can later help you generate reward out of it.

Figuring out the risk and rewards is a smart step before starting your business.

Learn To Be Creative

The key to success in your business is to have a chance of improving. Always gives your best to stand out in the crowd of competition. Be open to new ideas and innovation for your business. Creativity should be in a manner to express your product feature but, don’t do overdo the terms of showing creativity.

Be Focused

Being focused on the goal is a significant feature for business building. From the day you thought about the idea of business, so make sure when you work on your long-term and short- term, goals

Don’t Be Scared to Make Sacrifices

Every business needs a lot of hard work and passionate but once you start your business your work just started. So, while working on it you need to make little sacrificing like spending more time at work, you may feel professional life is taking over, but in the beginning, you need to bear it and later you just need to create balance.

Always work on the Providing Good Service

The customer is god, it’s an old saying, but it’s not completely wrong. Providing great service is important to your brand. The benefit of providing happy services will bring your customer back to you again, instead of going to move towards your competition.

 Never lose Consistency

One of the secrets of success is to be consistent in any business. That’s true, it’s important to keep doing what is necessary to be successful. This will help you to create a habit of long-term mindset and success.

Just thought of starting a business idea will not work until you work on how to take the plan out it. We have mentioned a few simple steps which can help you in business planning and strategy.

 

Categories
Business motivation

Employee Or Employer: What Would You Choose Between A 9-5 Job And Owning A Business

Business Tips
Business Tips

Which one is better, getting a job or starting your own business? This is one question that no one else can answer for you but yourself. At different stages of life, a person’s preferences change. If someone is loving their job in the twenties, doesn’t necessarily mean they will feel the same way in their forties.

There are various factors that are needed to be taken into consideration while deciding what’s the best for you, a business, or a job. However, there are some advantages and disadvantages that tag along with both of the options that could play an important role as a deciding factor in choosing your career preference.

 

Amazing Perks Of A 9-5 Job

Yes, whenever we talk about the 9-5 jobs, the first thing that comes to our mind is that guaranteed paycheck. These guaranteed and regular paychecks are heavily preferred by those who are the breadwinner of the family. They need to feed their families hence 9-5 is always their first preference that acts as a safety blanket.

Secondly, 9-5 offers you work-life balance which is very important in today’s day and age. Following a fixed timeline/routine allows you to separate your work from your personal life so that neither of them suffers. Last but not least, You get to develop and hone new skills in an organization. You get to work on so many projects, different clients, and colleagues with a different skill set that you end up adding a skill or two to your skillset as well. Hence, a 9-5 job is perfect to broaden your skillset.

Wait, Not All Is Hunky Dory With A 9-5 Job

There are consequences that can not be unseen or turned back towards. If you go for a typical 9-5 job, you will be stuck in a routine for a very long time. Many times, employees don’t even get to advance their careers because they are stuck to doing the same task for ages. Then comes the job insecurity. Let’s be honest, no organization in this world offers a 100 percent job guarantee. This corporate world is so competitive that the moment a better resource is found, the previous will be dispensed. On top of that, there is so much dependency on others to complete even the simplest of tasks.

Supremacy Of Owning A Business

Being your own boss! Yes, these 4 words give you all the feels if you are the one who has always appreciated your freedom and do not work well in a caged environment. If you own a business, you get to enjoy flexible timings and could work according to your priorities. Further the same, you can not take for granted the diverse learning experience you gain while building your business from scratch. Also, who can deny the sense of achievement and the respect for running a successful business gains you amongst your circle, professional or personal. 

But There Is A Fly In The Ointment

Don’t take the decision yet as there are still some things to discuss that might still influence you. When you own a business, you are signing up for working 24*7 and bearing the overwhelming amount of stress that it brings along. As you are supposed to make your business a success, you will find yourself constantly thinking about how to make things better. The funds are also not easy to raise. In order to start or even grow an existing business, raising funds is as important as it is difficult. Also, there will always be a risk of owning a business because you never know what the future holds for you. The Covid-19 Pandemic is the perfect example that forced thousands of businesses to shut down.

Final Word…

The decision is not an easy one to make, as there are several factors to consider. Before reaching a conclusion, do a thorough introspection of what exactly is that you want to pursue because once you are into it, switching might feel like way too intimidated and time taking. So think this through and let yourself know if you are an employee or an employer!

Categories
Business motivation

Manufacturing Business Ideas That Are Gaining Momentum & Will Thrive Beyond 2020

Creating something out of nothing takes almighty power. We are all about this power and this is what we will be talking about in this article. Yes, Manufacturing Business. Please steer clear of the thought that in order to make a difference in the world of the manufacturing business, you need to be a biggie like Jindal Steels. You can be whatever you are comfortable with and contribute to the industry in your own tailor-made ways. 

This motivation behind this article is the various reforms as well as shifts that have taken place in 2020. We will introduce you to some manufacturing business ideas that you think of stepping foot into to satisfy the manufacturer within. Buckle up, the ride is about to begin.

Accessorize, Accessorize, Accessorize

Making fashion jewelry and fashion accessories is slowly emerging into this big industry that is believed to grow tremendously. The reason behind this is that the fashion choices of today’s generation are changing as they want to buy something that doesn’t cost them a fortune as well as is much easier to wear on a daily basis. Some smart entrepreneurial minds out there encashed the opportunity and have met with success. You too can be the next big thing in this industry if only you have the eye for detail and creativity.

Let’s Talk Environment Friendly

It’s high time we as humankind started thinking about the environmental changes that have already started to raise their head. Thankfully, today’s buyer is much more conscious about what they purchase and what they use to carry these environment-friendly products into. Yes, we are talking about environmentally friendly carry bags or high-end fashion bags. If you have the skills to provide quality with finesse, this is the business that you can tap on as the demand is continuously increasing!

Organic Personal Care Products

We all have to learn from the success of Mamaearth that a good quality product that is made naturally and marketed effectively can change the entire game of your business. If you are into health and wellness, you can dabble into manufacturing personal care products that are all organic and natural. Considering there are a lot of brands out there that call them “Completely natural”, the truth can not be far from it. Jump onto the opportunity and give the consumer what they really want and see your business thrive.

Let the Craftsman Take Charge Now

Now that the nation is all Vocal For Local, It is the best time for you to start that local handicraft business that you have always been so passionate about. The cherry on the cake is that the government and a few giants are also actively participating in the campaign by introducing and supporting local businesses that represent Indian craftsmanship. 

We understand that it is easier said than done. Setting a manufacturing business in India isn’t as easy as one would want it to be. However, we Indians have remarkable resilience, vision, and determination to cross any hurdle. Just try to focus on coming up with a viable idea and a perfect execution strategy to back it up.

Categories
Startup

COVID-19 Impact: 15% Startups Halt Operations, 44% Have Cash Runway For Less Than 6 Months

Startup
Startup (Photo Credits: Pixabay)

Mumbai, October 14: The coronavirus pandemic has affected across sectors causing job losses and business being shut. According to an IANS report, the impact of COVID-19 has been severe on the Indian startup as 15 percent of the startups have halted operations.

According to a report by TIE Delhi-NCR and Zinnov, 44 per cent of start-ups have cash runway for less than 6 months, 41 per cent of startups have been impacted negatively while 52 per cent are struggling to raise capital.

In addition to this, there has been a decline in the overall pace of investments, especially in April to June 2020. To add to it, there has been a 48 per cent year on year decline in funding and 37 per cent year on year decline in the number of deals in the quarter.

The decline was even more prominent in seed and early-stage investments. The coronavirus also affected early and late-stage funding. According to the report, there was more than 50 percent decrease in early and late-stage total funding in Q2 20 as compared to Q1 20.

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Business motivation Finance

India Emerges As Top Choice for Future Investments in the Next 2-3 Years: Survey

New Delhi, October 14: Business in India that have been severely affected by COVID-19 this year, have been limping back to normalcy over the past one month or so. Reports inform that India is believed to emerge as one of the top three choices for overseas investments in the next 2-3 years, a CII-EY FDI survey report showed on Tuesday. According to the survey, India is the first choice for future investments for more than two-thirds of the MNC respondents. The CII-EY FDI survey also showed that 25 percent of the respondents, who represent non-Indian HQ MNCs, view India as the first choice for future investments.

The report said more than 80 percent of all the respondents and 71 percent of the non-Indian headquartered respondents plan to make investments globally in the next 2-3 years. Moreover about 30 percent of companies are planning to invest more than $500 million. About 50 percent of the respondents see India among the top three economies or leading manufacturing destinations of the world by 2025.

According to a report by IANS, the respondents have picked market potential, skilled workforce and political stability as the top three reasons to make India their favoured destination. The other key factors which contribute to the attractiveness of India as an investment destination include cheap labour availability, policy reforms, and availability of raw materials, the report said.

“Recent reforms in the country such as corporate tax cuts, ease of doing business measures, simplification of labour laws, FDI reforms, and focus on human capital have emerged as the top drivers for fresh investments,” the report said. “Non-Indian HQ MNCs have also opined that major investment in infrastructure and 100 Smart cities as well as financial sector reforms will also help establishing India as a favourable destination for FDI,” it said.

The survey brought out some key recommendations sought by the respondents. The report said infrastructure development, faster clearances, and proper implementation of the improved labour laws and labour availability as the top three issues that the companies want the government to focus on, followed by R&D and innovation, and tax reforms. “In terms of trade policy reforms, investors would like to see a faster turnaround time for exports and imports, improved cargo handling, and trade facilitation measures to be in place”, it added.

Categories
Business motivation

Time to Bounce Back With Inspiring Motivational Quotes

Times like this, anyone can be distorted and feel low. When everything and everyone struggling with the loss happened due to an unexpected and uninvited guest, COVID-19. As a business owner, it’s tough to keep yourself motivated, and keep your team motivated can be difficult, at times.

You feel like you are going outside your comfort zone to run a business, but you are still not much satisfied. This dissatisfaction makes you enter the fear of loss web where you fear in all your activities. Entrepreneurship can be rewarding, but you may fail, sometimes before tasting success.

So, here we came up with great motivational quotes by great people, who can motivate you, encouragement, and spark you need to keep you going when things get tough.

Let’s have a look few motivational quotes for you…

When You Are Looking at Entrepreneurship and Success

When you step into business, it’s itself a big decision to make. If you belong to non-business background, it may be tough to explain the situation, feeling you’re going through. They’re a lot of preconceived notions for all entrepreneurs, but they are all not true.

Here are the business success quotes may help you to be motivated-

“You have to see failure as the beginning and the middle, but never entertain it as an end.”-Jessica Herrin, founder, and CEO of Stella & Dot.

“I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.” Mark Zuckerberg.

“Chase the vision, not the money; the money will end up following you.”–Tony Hsieh, Zappos CEO.

At Times When You Feel Discouraged

For being successful, one needs to be courageous and persistent. Sometimes while doing your best, results are not the same as expected that should not pull you down. These inspirational quotes on business will remind you that failure and hard times are not bad, all the time. Sometimes failure teaches you a great lesson.

“It’s fine to celebrate success, but it is more important to heed the lessons of failure.” Bill Gates

“Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy.

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison.

For the Women in Business

Being a woman who runs the business, you face different kinds of challenges. You need not only fight for the position in the society but also the norms made only you to follow.

You have a never-ending struggle to balance work and family. You need to good role model at your home and work-life. So, we are here to come down with great inspiring quotes for all the women in the business world.

“You will be defined not just by what you achieve, but by how you survive.”- Sheryl Sandberg.

“Stay true to yourself and your vision. Don’t let anyone person’s opinion move you; listen, but be confident.” -Amanda Kahlow.

“I was once afraid of people saying ‘Who does she think she is?’ Now I have the courage to stand and say, ‘This is who I am.’” -Oprah Winfrey

Sometimes we find a source of motivation from others and sometimes motivation inside you. You just need to believe in yourself and need to bounce back with a positive mindset. Still, if you need little motivation, we have listed a few for you.

 

 

Categories
Business motivation

Reasons To Hire A Marketing Agency That Will Help Your Business Reach Its True Potential

Every organization that is in its growing phase knows the importance of marketing the business in the best possible manner to explore future business opportunities and build a community of like-minded groups. However, there might be businesses that do not have an in-house team that specializes in marketing which ends up taking a toll on brand awareness and growth ultimately.

Sometimes new businesses are so caught up with other tasks that they lose touch with the latest trends and technologies that have been doing the rounds. This is exactly where a marketing agency comes into play. This article will help you realize the importance of a few such benefits that a marketing agency offers a business.

What Is The Role Of  A Marketing Agency?

Let’s understand what a great marketing team consists of. A great marketing team is built of members that are skilled in various areas of marketing, be it Branding and Design, Web Development, Event Marketing, Media planning, Search Engine Optimization, Influencer marketing, or email marketing. The list never ends. 

Hiring a marketing agency that offers all these services under one roof is a dream come true for any entrepreneur that wants to see their business make a name for itself. When you reach out to an agency, they will give you a gist of the strategies and plans that are tailor-made just for your business. Speaking of which, you do not have to choose everything they bring to the table rather opt for a select few that will work well in your favor.

How Does A Marketing Agency Help Your Business?

There is not just a reason or two, but several great reasons considering which you should hire yourself a full-service marketing agency, such as

The Enriching Experience And Skills

One of the very important reasons why you should consider a marketing agency is because of the unmatched talent and unparalleled experience they have in this field. A good and reputed marketing agency has a credible list of clients and projects that were made successful by their team. They will do nothing but the best to market your business in the best way.

The Flexibility

Unlike your in-house team, you don’t have to think about hiring, firing, or training resources as the scale of your operations fluctuates. A marketing agency gives you enough flexibility with regard to the resources and budgets your business can/wants to afford.

Fresh and Viable Ideas

The marketing agency will take full charge of how and in what direction the marketing strategies will go. With the help of versatile talent they have and the unmatched experience, they will provide you with free perspective and viable ideas that you could never think of.

They Will Show The Results

One of the best things about a professional team is how organized they are and rightfully so because this is what their role is; to achieve the results and quantify them skillfully with the KPIs. You will have a clear picture of what all you have achieved to date.

Trend and Tech

They are always caught up with the latest trends and technologies and can play to this strength to promote and market your business as efficiently as possible. Also, a good marketing agency is always loaded with amazing tools and software that will help speed up the process and increase the productivity

You were looking for one, we gave you five solid reasons to consider hiring a solid marketing agency that will change the game for you. Choosing the right marketing agency can help you showcase your products/services efficiently in front of your prospects. Just remember that the size of the marketing agency doesn’t matter as much as the relevance you share with them. Good luck.