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Business motivation Technology

Doing Business Online? Here Are 3 Things You Should Know About SEO

The pandemic has led to digital boost. Many businesses have turned online to sustain in the market. Nowadays, startups live and die by the clicks they get. If the website is not optimised for search, potential customers won’t find you, which will affect your business. But Search Engine Optimisation (SEO) is constantly evolving. If you are not keeping up with new rules and strategies, then you might not sustain in the online market. If you are not in a position to hire an SEO expert, then here are some tips to boost your ranking.

Invest in rich and helpful content

If you are in the online business, you must be knowing the importance of good content. When users do a web search, they are looking for someone to solve their problem- if your website does not do that then you risk losing them right away.

One way to stop users on your site is by using videos. Pages with video retain visitors longer than those without. When they click an interesting video and watch it for a minute or long then Google thinks that users are satisfied with your content. As a result, your website ranks higher.

Realise that SEO is more just than keywords

While SEO focuses on keywords and site traffic, but its more than that. SEO is about sharing high-quality content and standing out among competitors. To implement a good SEO strategy, start with your content. The site’s content should be easy to read and it should answer the questions what your audience is looking for. Also, the site should offer customer support which will encourage visitors to linger.

Aim for the sweet spot

Some SEO strategies offer short term growth. Others play the long game, building huge amounts of backlinks. The sweet spot is high search volume, low competition and low keyword difficulty. Short-tail keywords like “racing games” will have higher volume and enormous competition.

Long-tail keywords like “best racing games to play in 2021” will have less volume and less competition. You should go for one like “coolest racing games,” which has less competition but more search volume. No only good strategy will result in higher SEO performance, but you will enjoy more visibility and sales, too.

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Technology

11 Types of Phishing Attacks that are too Clever to be Detected

11 Types of Phishing Attacks that are too Clever to be Detected

Cyber-attack has been around since the inception of the internet, with phishing attack topping the chart. A phishing attack is a type of cyber-attack which is used to steal the confidential information of the users such as credit card numbers, login credentials, and a lot more.

According to ‘Acronis Cyber Readiness Report 2020’, around 39% of global firms experienced a videoconferencing attack last year. India faced the highest rates of such attacks with 66% of companies reported to have encountered videoconferencing attacks.

We read about such incidents every day, and move on with our to-do list. However, when an award-winning Indian TV journalist Nidhi Razdan revealed recently that she was being duped into believing that she had been hired by Harvard University, the gravity of the phishing attack is realized.

Nidhi Razdan worked as a news anchor at one of the top news channels for 21 years. In June 2020, she announced that she was parting ways with the channel to take up a job as an associate journalism professor at Harvard.

However, after noticing numerous administrative anomalies in the hiring process, she contacted the University authorities. After hearing from the university she realized that she has been a victim of a sophisticated phishing attack.

In hacking`s lingo, Razdan`s case is a spear-phishing attack, which is a more potent version that is harder to detect.

A data report by Cybersecurity company Kaspersky`s in August 2020 revealed that the phishing attacks post-COVID were becoming more targeted. The small companies were more on the radar. These phishing attacks came in the form of emails from HR about the changes in the medical leave procedure, and employee dismissal.

What is a phishing attack?

Phishing is a type of online scam or a cyber-attack, where criminals impersonate legitimate organizations via electronic communication, text message, advertisement, or any other means of communication to steal personal information.

It usually involves a link that will appear to take you to the company`s website to fill in your information. The website is designed so cleverly that the information you fill in will go straight to the criminals.

If you are thinking about why this type of scam is called phishing then let us tell you the reason. The term ‘phishing’ is taken from the working fishing because the hackers are dangling a fake ‘lure’ (the genuine looking fake website) hoping users will fall for it.

Types of Phishing Attacks

Here is a list of 11 types of phishing techniques, you must know about:

Standard Email Phishing– This is the most common of all phishing attack techniques, and is an attempt to steal sensitive information through an email that appears to come from a legitimate organization.

Malware Phishing– This phishing attack uses the same technique, but encourages the user to click a link or download an attachment.

Spear Phishing– Spear phishing is a well-researched and highly-targeted attack. It is generally focused on business executives, public personas, and infamous personalities.

Smishing-Targeting the smartphone users Smishing is an SMS-enabled phishing attack. It often comes in the form of account notices, political messages, and prize notifications.

Search Engine Phishing– Fraudulent websites are designed to collect sensitive information from the victims. These websites can be found in the organic search results or as paid advertisements for popular search terms.

Vishing- Vishing technique involves a malicious caller prompting to be from a bank, tech support, or any government organization trying to extract the confidential details.

Pharming- Popularly known as DNS poisoning, pharming is a technique where a user is navigated to a spoofed page often to steal valuable information.

Clone Phishing– In this type of phishing attack, the criminal lures its victim by compromising a person`s email account by swapping a legitimate link, attachment, or other elements with a malicious one.

Malvertising– This type of phishing attack uses digital ad software to publish normal-looking ads. These ads contain malicious code embedded within them.

BEC (Business Email Compromise)- BEC involves a fake email id that appears to be from someone associated with the target company. The email requires urgent action like wiring money or purchasing gift cards.

Man-in-the-Middle Attack- This phishing technique involves a middle source that monitors the correspondence happening between the two unsuspecting parties. These attacks are generally carried out by creating phony public Wi-Fi networks at public places.

As digital technology is evolving, these attacks continue to find new ways to exploit vulnerabilities. Therefore, it is best to take precautions like using good protection for your operating system. Do not open the links and emails from random and unknown senders.

Also, change your passwords every month and avoid using the same password for different platforms. Never share your details with anyone. If you find you are the victim of a phishing scam, register your complaint with a cyber cell.

Being an entrepreneur is tough! To safeguard your business from cyber threats and other challenges click here :  https://www.badabusiness.com/?ref_code=ArticlesLeads

 

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Technology

Flipkart and Niti Aayog Collaborate To Enhance Women Entrepreneurship Platform To Help Women Entrepreneurs in India; All You Need To Know About the WEP

New Delhi, January 12: With an aim to enhance community experience for women entrepreneurs in India, e-commerce marketplace Flipkart and NITI Aayog have joined hands to launch the revamped Women Entrepreneurship Platform (WEP). The WEP is a unified access portal which brings together women from parts of India to realise their entrepreneurial aspirations. Kalyan Krishnamurthy, Chief Executive Officer of the Flipkart Group, said MSMEs and start-ups have enabled the industry to better understand their challenges and needs.

The vision of the two partners- Flipkart and NITI Aayog is to make ‘Community’ a very interactive, rewarding and intuitive question and answer platform leveraging WEP resources. Through this, the entrepreneurs can utilise it for fruitful discussions and for sharing knowledge, ultimately benefiting the women entrepreneurs’ ecosystem in India.

Women entrepreneurs face unique obstacles, right from a lack of networking opportunities and mentors to the challenge of balancing work and family. When women come together or form communities, they are better equipped to tackle challenges that come their way, and shared experiences from mentors and professionals can further help them to take their passion and entrepreneurial ambition to new heights.

The idea of the platform was first mooted by NITI Aayog CEO Amitabh Kant who announced the setting-up of a Women Entrepreneurship Platform at 8th Global Entrepreneurship Summit held in Hyderabad during 2017, with an overarching theme of ‘Women First, Prosperity for All.’

Here’s all you need to know about Women Entrepreneurship Platform (WEP):

  1. The Women Entrepreneurship Platform (WEP) is a first of its kind, unified access portal.
  2. It aims to bring together women from different parts of India to realize their entrepreneurial aspirations.
  3. The revamped version will also include an additional feature to offer mentorship to the women mentees with specific knowledge concerning a problem area through a dedicated online mechanism facilitated under FICCI-FLO’s empowering the Greater 50% mission, it added.
  4. The ‘Community’ on the WEP platform aims to connect women entrepreneurs seeking clarifications on aspects of setting up new businesses with those who have experience in setting up businesses and hence can contribute by solving queries.
  5. These include queries like registering businesses, GST, funding, effects of the pandemic, progressing already established businesses.

Niti Aayog CEO Amitabh Kant hopes that the WEP will become a digital place for entrepreneurs to not only seek information and support, but also help each other out. He said the WEP will serve as a forum for people’s voices to be heard – helping inform policies and programs to better suit the needs and requirements of people.

Meanwhile, Krishnamurthy said as a homegrown company, the constant and intense engagement with local Indian businesses, MSMEs and start-ups has enabled us to better understand their challenges and needs, adding that the WEP plays a critical role in uplifting and empowering women-led businesses in their growth ambition.

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Business motivation Startup Strategy Technology

PM Narendra Modi Urges Youngsters To Join ‘Prarambh’, the Startup India International Summit on January 15-16; Here’s How To Register Online

Prime Minister Narendra Modi has called upon youngsters of India to attend ‘Prarambh’, the Startup India international summit on January 15 and 16. The Prime Minister asserted that the summit seeks to bring together top minds from industry, academia, investment, banking and finance besides young start up leaders. Taking to Twitter, the Prime Minister shared his LinkedIn post in which he noted that virtual interactions have become the new normal during the COVID-19 pandemic and said a big advantage of this is that people can be a part of programmes sitting at home. “With most events being held virtually, it has given a great opportunity for youngsters to be a part of many interesting domestic & global forums. One such opportunity is coming up in the form of Prarambh on 15-16 Jan. I urge our youth to be a part of it,” Modi tweeted on Monday.

Referring to the ‘Prarambh’ summit, the prime minister said India would also be marking five years since the Startup India initiative began. He said that this initiative has propelled India to being among the most attractive start-up eco-systems globally. Lauding the capabilities of the youths in India, the Prime Minister said that no words can do justice to the spirit of India’s youth. “Their penchant for innovation has led to outstanding results. Our start-up heroes are not merely coming from big cities but also from smaller towns. This is a good sign,” he added

Talking about the work from home opportunities, the Prime Minister noted and said work from home is in, so is greater adapting to technology. “For me, it meant more programmes online, which were extremely productive and insightful. There were interactions with scientists, medical professionals, COVID warriors, academics, industry leaders, young innovators, spiritual leaders and more,” Modi said.

The Prime Minister added that there were virtual summits, both bilaterals and multilaterals with world leaders, he noted, adding that “path-breaking” development schemes were launched through public events organised digitally.

About Prarambh:

‘Prarambh’ – Startup India International Summit – on 15 and 16 January 2021 in a virtual format. It will be organised by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry. ‘Prarambh’ means ‘an auspicious beginning’. As a verb, it implies ‘to start’.

The idea is to attain attention of global capital for startups in India, mobilize domestic capital, provide opportunities for accessing international markets to our startups and evolve enabling policy provisions.  The first day of the Summit has been devoted to host dignitaries and stakeholders from BIMSTEC member States. The day will witness participation of renowned stakeholders from startup communities of BIMSTEC member states engaging in multilateral discussions and showcasing best of their innovations.

Here’s How You Can Register for the Prarambh Summit:

  1. Youngsters can registered themselves on the official site i.e. https://www.theprarambh.in
  2. Click on ‘Register Now’ at the top of the page and fill in all the details that have been asked.
  3. Enter details like your name, address, email-id, sector, select country and state, city and category and then click on ‘Submit’.
  4. Youngsters can check the official website as it has all the details of the 2-day Start-up India International Summit.

The main objectives of the Prarambh Summit are given below:

  • Encouraging and inspiring the youth for innovation and entrepreneurship
  • Exchange knowledge on best practices on nurturing startup ecosystems
  • Develop capacities of entrepreneurial ecosystem
  • Mobilize global and domestic capital for investments into startups
  • Provide opportunities to startups for entering domestic (private and public) and international markets
  • Showcasing high-quality, high technology and frugal innovations from India
  • Enable ease of doing business for startups and investors.

The who’s who of the Indian as well as global Startup ecosystem are making a beeline for this event. Please mark this date for a marathon of in-depth knowledge sessions and exchange of global ideas! Prarambh is expected to bring together top policy makers, industry, academia, investors, startups and all stakeholders from across the globe. In addition to deliberating on good practices from best of the ecosystems across the world, the sessions of the Summit are designed to showcase the spread and depth of entrepreneurship based on innovation in India.

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Technology

Indian Businesses Aim To Tap Consumers Directly in 2021 via Digital Platforms, Says Report

Bengaluru, January 7: As the economy limps back to normalcy, India’s focus will now be more on the digital side in terms of growing businesses. According to a new report, as the economy recovers from the lull caused by COVID-19 pandemic, businesses are preparing flexible models that operate in an online-offline mix. Moreover, the focus for digital platforms in India will be on selling directly to the consumers in 2021, the report said. “Small businesses in India are today evolving themselves as per the consumer and industry requirements”, it added.

According to the findings, entrepreneurs today understand the power of online presence and digital operations. “There has been a 3 times growth in unique businesses creating online stores,” the report mentioned. The payment gateway and ecommerce platform has on-boarded more than 2 lakh small businesses from tier II and tier III cities during the lockdown period. Akash Gehani COO & Co-founder, Instamojo, was quoted by IANS saying that small businesses are hungry for growth and much more resilient than we could’ve imagined. “Merchants have come to understand the diverse nature of consumers and that innovation is the key differentiator,” he said.

Instamojo had launched a report on the e-commerce outlook for 2021 which draws the experiences of more than a million small businesses across the country. Explaining how online presence has grown over the years, Gehani explained that small businesses owners are making necessary changes to their brands, to the way they operate, and also the way they deal with their customers online in order to survive in the growing e-commerce space. He said that more than 70 percent of these entrepreneurs had no prior online presence.

The report by IANS said that as a large number of businesses went online in 2020, they also recognised the importance of a wide social media presence. MojoVersity, Instamojo’s e-learning platform for entrepreneurs, saw a 9 times growth in enrolments and 11 times growth in the number of merchants getting digitally certified in 2020. The number of businesses updating their social media handles on their Instamojo online store went up an average of 30 percent (QoQ).

“As more entrepreneurs emerge from smaller towns and cities in India, accelerators and incubators are also expanding their services into markets to help nurture the upcoming businesses. Industry reports indicate that 40 percent of investors will come from Tier II and Tier III cities,” report added.

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Technology

3 Technological Trends that will define the future!

Hijacked by a pandemic that affected millions, 2020 has been quite a year. The world has experienced a lot of uncertainty and some of the most devastating moments.

But as every challenge brings an opportunity within itself, this global pandemic also brought impressive future technology trends. There have been leaps and bounds in innovation as the organizations are accelerating their initiatives at breakneck speed.

For better as well as for the worse, we can all agree that the past year will be memorable. As we all have entered 2021, here are 3 top future technology trends that are going to define the next normal:

Cloud Technology

Even before the COVID-19 could strike us, the ‘cloud technology’ had established its value. Be it a small business or giant companies, it provided scalability, agility, and enhanced cost efficiency across multiple industries.

According to a report by ‘business today’, the cloud computing industry is expected to grow from $371.4 billion in 2020 to $832.1 billion by 2025, at a CAGR of 17.5%.

In the changed scenario, where employees are working from home, cloud technology has emerged as one of the future technology trends. This sudden shift in working habits has made cloud`s place an integral part of every enterprise.

Artificial Intelligence

With speech and image recognition, personal assistants in smartphones, navigation apps, ride-sharing apps, etc, Artificial Intelligence or AI, has already created a lot-of-buzz. However, this technology trend will remain one of the most popular future software technology. Due to the effects, AI has on how we live, work, play, and think, it will continue to evolve.

Machine Data Revolution

As consumer behavior has changed drastically, for the companies who are trying to keep up with this sudden shift, the stakes are high.

According to a Deloitte report, ‘the end-users have less and less patience for the kind of latency that legacy systems and data models often deliver. The optimum latency time between click and desired response is less than 50 milliseconds—any longer and users become irritated by the delay and make “executive decisions” themselves.’

Hence, to achieve the benefits of implying AI, data must be generated for machine consumption, and not humans, to increase their competitive advantage.

The year 2021 is going to be the year of constant learning, unlearning, and relearning with these tech trends that will grow exponentially. So what does this mean for you? It means you will have to stay abreast with these innovative future technology trends for a safe and better tomorrow. Make the most of today by upgrading yourself to mint the growing job opportunities or scale-up your business with these tech trends.

Learn some of the most effective strategies from leaders on the front line with our online business training courses. To know more visit https://www.badabusiness.com/psc?ref_code=ArticlesLeads

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Startup Technology

4 Ways to Grow Your Business Online Without Spending a Lot of Money

Going digital is the trend today, so if you have an online business, it will surely grow over the time without any doubt. If you are planning to  start an online business, then you cannot afford to waste money at the initial stage. You don’t have to put in a lot of money into growing an online business. In reality, there are certain things that you can do  without spending any money at all. It just takes little creativity, effort and imagination. Take a look at these 4 ways to grow your business online with a small budget.

Create Rich Content Online

Rich content will always attract readers. Whether it’s a company blog or a product description, Creating high-quality content should be the main focus. For this, you need to really think out of the box and be creative enough to lure the readers with you writing skills. Use facts appropriately and try and engage the readers so that they are engrossed in the write-up. Only if this happens, your online business. In short, it is all about how well you can manage to engage the audience with what they need.

Design Layout and Presentation

The first thing about online content is how it looks when the reader sees it. The layout of the firm, be it any firm, should be appealing to the eye. It shouldn’t be tacky and haphazardly presented. You need to understand your target audience first- youngsters, middle-aged or any other category, and choose colours and layouts accordingly. You should remember that more than one-third of visitors will leave a site if the layout is poor. All that you should keep in mind is the choice of the colour, graphics and even the overall layout of the site. Your aim should be to deliver a pleasant visual and functional experience to people visiting the website.

Watch: Low Investment | Business Idea | Dr Vivek Bindra 

Be Mobile-Friendly

Not everyone carries a laptop or a tab everywhere they go, right? So the basic thing that one should keep in mind is to have a mobile-friendly website. Most people these days surf online from their smartphones. Your website should have a mobile variant like an app so that it becomes hassle-free for your customers.

Be an Active Participant in Online Communities and Use social media

Social media can help your business reach more than lakhs of people in single day. Facebook, Twitter, YouTube, LinkedIn, and other social media platforms have highly engaged users and can help you fetch business and establish your brand identity. Moreover, be active in online communities where people go to post their questions, find content, and explore. Top communities on the internet that are really popular include Reddit, Quora, TripAdvisor among others.

 

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Technology

‘Nayi Shuruaat’, a Campaign Launched by Facebook to Celebrate the Success of Small Businesses in India Amid Crisis; All You Need to Know

In a bid to spread the success of the small business and their growth in India, social media giant Facebook on Tuesday launched ‘Nayi Shuruaat’. The newly launched campaign celebrates the small businesses of across the country. The campaign will help these businesses crawl back to normalcy and make a new start or a ‘Nayi Shuruaat’ amidst the deepest crisis the world has seen in recent times. The campaign by Facebook celebrates many such real stories of optimism, strength, and economic recovery from across the country. Facebook on Tuesday said that it is committed to help India quickly recover economically and socially in 2021 from the pandemic-hit year, by deepening support for small businesses and test and roll its new features from the country to the rest of the world.

About ‘Nayi Shuruaat’ campaign:

  1. The ‘Nayi Shuruaat’ campaign was launched during Facebook’s ‘Fuel for India’ event. It is an ode to the resilience of small businesses amid crisis.
  2. Nayi Shuruaat celebrates many such real stories of optimism, strength, and economic recovery from across the country
  3. Several such stories were also be unveiled during the upcoming Facebook Fuel for India virtual event on December 15 and December 16.
  4. Facebook CEO Mark Zuckerberg via a virtual address during the event said that India’s building local capabilities and tech capacity to power innovative new business models and provide the citizens access to digital financial inclusion.

Facebook said it will continue to work closely with key partners to build a stronger ecosystem for small business growth in the country by investing in skilling programmes such as Boost with Facebook, entering in key partnerships such as with venture capital funds for the VC Brand Incubator program, and by giving people new ways to support small businesses such as the Instagram Food Stickers.

Zuckerberg on Tuesday said its partnership with Jio Platforms will help support millions of small businesses in India. Zuckerberg made the remark during a conversation with Mukesh Ambani, Chairman and Managing Director, Reliance Industries at the first Facebook Fuel for India 2020 event.

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Technology

Eric Yuan, Founder and CEO of Zoom, Named ‘Businessperson of Year 2020’ by TIME Magazine

Eric Yuan, founder and CEO of Zoom, has been named the ‘Businessperson of the 2020’ by TIME Magazine for the growth of his video conferencing platform amid the coronavirus pandemic. Yuan, who began at WebEx as a coder, soon became integral to the creation of his video-conferencing platform that served as a communication medium for millions during the COVID-19 pandemic. The birth of Zoom by the 50-year-old founder and CEO became successful after he struggled for a decade to build the no-frills, highly functional conferencing platform for businesses. With his determination and hardwork, Zoom was now being used in all sorts of unexpected places, from delivery rooms to grade schools.

Zoom’s popularity grew in 2020 as the world was hit with the pandemic at start of the year, which forced people to stay indoors, maintain social distancing and work from home. With the pandemic spreading its arms over the world, Zoom started growing with leaps and bounds, helping people to continue with the work through online mode. The video conferencing platform allows individuals to communicate virtually face to face. Zoom is now in the business of connecting everybody, originally intended for businesses and universities. Business Ideas For 2021: Here Are 4 Business Ideas Which You Can Start Next Year.

“We never thought about consumers or K-12 schools when we started planning the year 2020,” Yuan was quoted by TIME while speaking over Zoom from his home in the Bay Area. He had ordered employees to work from home in early March, but it wasn’t until weeks later—around when U.K. Prime Minister Boris Johnson tweeted a photo of a Cabinet meeting over Zoom—that it dawned on Yuan that his company might play a major role in this new virtual world order.

Yuan soon found himself serving as the world’s relationship liaison, social chair, principal, convention-center host, chief security officer and pallbearer. Despite competition from corporate behemoths like Google, Apple and Microsoft, Zoom jumped out in front of the video pack, catapulting from 10 million daily meeting participants in December to a staggering 300 million in April. Zoom became a verb and a prefix, a defining syllable of a socially distant era. As his company’s valuation soared, Yuan crashed into the Forbes billionaires list.

Zoom’s software was released in 2013, promoting a free basic service for different-size organisations along with many paid levels. Although many other startups relied heavily on free goods to cause widespread saturation, Zoom targeted modest school and company networks that would pay year after year for subscriptions.

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MSME Technology

Paytm to Double Loan Disbursement for MSMEs From Rs 550 Crore in Last Fiscal Year to Rs 1,000 Crore by March 2021

New Delhi, November 9: In a major boost to the micro- and small and medium enterprises (MSMEs), financial services platform Paytm on Monday announced to double its loan disbursements for the MSMEs from Rs 550 crore in last fiscal year to Rs 1,000 crore by March 2021. The firm said that it has company expanded collateral-free loans of up to Rs 5,00,000 at a low-interest rate and unique daily EMI product customised for micro-merchants.

Paytm continues to lead the offline payments (P2M) segment with over 50 percent market share by offering all digital payment methods. Bhavesh Gupta, CEO, Paytm Lending was quoted by IANS saying that with the firm’s collateral-free instant loans, it is trying to help kirana stores and other small business owners who have been left behind by the traditional banking sector and do not have easy access to loans and credit.

According to a report by IANS, the company informed that the recently launched Paytm All-in-One Android POS device has enabled over two lakh MSMEs to accept all payment modes. The company said it will continue to offer collateral-free loans under the ‘Merchant Lending Programme’ in Paytm for Business app. The firm said it has digitised the entire process starting from the loan application, approval to disbursal with no additional documents required in partnership with NBFCs and banks.

Rrports inform that in the last financial year, the company processed loans worth Rs 550 crore, benefiting over a lakh merchant partner. “Going forward, we will especially focus on EDC merchants and provide higher loan amounts based on their EDC transactions,” Gupta said.