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  How to use WhatsApp Catalog to sell products?

The growing technology has made the current time a digital era. The access to the internet has made online shopping a common and more preferred activity. Everyone wants to shop from home; saving time and energy. To adapt to the new lifestyle, businesses need to go online. WhatsApp which was earlier used for chatting is now a powerful tool. WhatsApp Business allows you to carry your business in your pocket. It has features like WhatsApp Catalog which can help you sell products to the customers.

 WHAT IS WHATSAPP CATALOG ?

WhatsApp catalog is like a digital shop, which you can make using WhatsApp business app. It allows you to add pictures, prices and other details about your product. For example- if you are planning to sell handmade Rakhis, you can use the feature and add the pictures, names, prices and other details about it. You can then share the product links with your customers.

You May Also Read:

E-Commerce vs Reselling vs Wholesale – Which One is Right for You?

HOW TO MAKE WHATSAPP CATALOG ?

For making WhatsApp Catalog, you need to download the WhatsApp Business App available on play store and app store. After downloading, one has to login using their business number and set up the profile. While setting up the profile, you have to add business name, photo, category, address and website if available.

In order to make a catalog, click on “More Options” and select “Business Tools”. Tap on “catalog “and click on ‘Add New Item’. Therein add the information like product name, category, prices, photos, link or product code and other details. Save this information and your product is now registered on WhatsApp catalog.

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How to Increase Sales with Low-Cost Marketing Ideas

HOW TO SELL PRODUCTS USING WHATSAPP CATALOG ?

After saving your product, the next step is to sell it. You can sell your product by sending its link or code to customers through chat, in this way the customer can easily get all the information about the product. Ask your customer to send these to their friends as well. Set up auto-send messages or quick replies so that the customer can easily order the product. Set up a team to reply to people and track the orders.

Use other features of WhatsApp like status and broadcast for promotions. Put your product on status everyday. Upload its photos, videos etc daily. Make a broadcast list and add customers on it. Take consent before adding the customer and then send them daily updates etc. Use groups to keep customers as a community. Add your loyal customers in the group and send them details about new products etc.

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 TIPS TO USE WHATSAPP CATALOG EFFICIENTLY

  1. Customers want to see the product clearly before buying and therefore you should always upload clear and attractive photographs.
  2. Customers like to ask very specific questions about the products and need clear answers. If their questions would be answered in the description, they would not be hesitant to buy the product. And hence you should always write short and simple descriptions.
  3. We as business persons always look out for profit and similarly customers also like to do so. To entice your customers, you should give them discounts and rewards. Ping them about offers and discounts.
  4. Customers have a low patience level and will go to other business profiles to buy the product if they aren’t answered on time therefore try to reply quickly so that the customer gets impressed. 

As the head of business, one needs to do a lot of things. Replying to customers becomes difficult while working and hence you should set ‘auto-reply’ messages.

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BENEFITS OF USING WHATSAPP BUSINESS

  1. WhatsApp Business is a free and easy to use app. One doesn’t need to have grave technological knowledge for using it. Anyone with a smartphone can use it and get the benefits.
  2. The feature of the catalog helps you give a smart presentation of the product. Customers get details about the product in just one click, which is time-saving for them.
  3. This app also helps in instant marketing as everybody has a smartphone and would check statuses and messages. You can post your product link on status and various groups and chats.
  4. WhatsApp is predominantly a chatting app, and thus this enables the customers to have direct conversation and clear their doubts.
  5. This allows people to see the product clearly, get detailed information in one click and have instant replies to queries, which makes chances of returns very low.

 CONCLUSION

WhatsApp Business is a great push for small businesses. It is a free tool which helps in branding, marketing, chatting and above all selling your product. This neither requires some technical knowledge nor any investment. This is a daily use app which can help you sell your products professionally. This only requires a smartphone and time, and you are good to go.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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How to Build a Successful Business on Instagram from Scratch?

A business on Instagram means you are using your Instagram profile as a platform to sell products or services, build a brand and connect with customers. It can be for small business, personal brands, startups or even freelancers. It is free to use, gives a perfect platform to show products through photos and videos.

It helps in direct chats with customers, gives wide reach as there are over 2 billion users globally. You can sell anything on Instagram like clothes, skincare, art, craft, jewelry, e-books, templates, courses, coaching, photography, event planning, makeup etc. Instagram helps you turn followers into customers by building trust showcasing your offerings and engaging with people directly. Here’s a step by step guide for it. 

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STEP 1 – CHOOSE A NICHE AND BUSINESS IDEA 

To start a business, you need to first decide what you want to sell or offer on Instagram. It can be a physical product, digital product or service. You should start with your passion or skill. Are you good at making candles, clothes, or teaching someone? Go for it!!! Check demand for that genre or product. Search hashtags to see if there is demand. Check your competition, see what others are doing in your niche, note their strengths and think what you can do differently. Choose something you are confident about and can sustain. 

STEP 2 – SET UP AN INSTAGRAM BUSINESS ACCOUNT 

Download Instagram app or login from browser. Tap on profile picture. Go to settings leading to accounts wherein you have to choose “Switch to professional account”. Here select Business. Instagram business account is important because it gives you access to tools like analytics, Instagram ads and the ability to add contact information.

• Username- Keep it simple and searchable.

• Bio – Mention what you do, who you help and how to order.

• Profile photo – Your logo or neat product image.

• Contact button – Add your WhatsApp or email.

• Link in bio – Add a link tree or goggle form to order. 

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STEP 3 – DEFINE YOUR BRAND IDENTITY 

Branding makes your business memorable and trustworthy. To define your brand identity- fix your colors, pick 2-3 shades and stick by them. Set a tone of voice according to your business. Pick whether to be friendly, fun, luxury or educational. Use Canva or hire a designer to make your logo. Fix fonts and styles for your brand which screams your business. Remember to stick to your style in every post to give it a recognizable look. 

STEP 4 – CREATE HIGH – QUALITY CONTENT BEFORE SELLING 

Instagram as a platform gives you customers in abundance but only if you build trust and engagement. As a content driven and direct communication platform, Instagram helps you to do free marketing. Make content at your marketplace. For starters, introduce yourself and your band. Upload behind the scene videos including making, designing, packaging etc. educate your audience about your product, its uses, benefits and unique features.

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Post testimonials. Being a content driven platform, it offers various types of posts, use them wisely, like, post reels of making of the product, carousels about how switching to your product is better, stories containing polls, Q/A, day in life etc. and hold live sessions for product demo. Remember to use natural light, clear background and shoot in square format. 

STEP 5 – GROW AND ENGAGE YOUR AUDIENCE 

While selling your product and working on your business, consistency matters more than perfection. To grow organically – use relevant hashtags (10 to 20 per post), engage with others – like, comment and share similar content, run giveaways like “tag 2 friends and win !!!”, use stories daily to stay in your audience’s mind and collaborate with similar pages or micro-influencer. While trying to grow, boosting engagement goes parallelly. To boost engagement- ask questions in captions, use polls and quizzes in stories, respond to every DM and comment. 

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STEP 6 – SET UP A SYSTEM FOR TAKING ORDERS OR SELLING 

If Instagram shopping is available in your region, apply for it through the meta business suite. If not then, add WhatsApp business link in bio, create order form using google forms and use highlights for price list, how to order and customer reviews. For payments use razor pay, Paytm business etc. Clearly state delivery charges and policies. 

STEP 7 – LAUNCH YOUR BUSINESS 

Now that you have content, a few followers and a system to take orders, make a launch strategy. Create excitement among people by posting “SOMETHING EXCITING COMING UP”. Announce launch date. Offer discounts and freebies to the first 10 buyers. Share launch reels and stories for visibility. 

STEP 8 – USE INSTAGRAM ADS 

Once you have at least 9 to 12 good posts, run ads. You can do that by going to any post and choosing ‘PROMOTE’. Choose your goal, whether you want more profile visits, website visits or DM. Look for your target, set age, gender, interests and location. Fix your budget, start with ₹100 to ₹300 for 2 to 3 days. Promote a reel or best performing post to reach new people. 

Step 9 – MONITORING PERFORMANCE AND IMPROVE 

Use Instagram to check which posts got more likes/comments/shares etc. Look out for the best time to post. Analyze your growth in followers, reach and engagement. And after that use this data to post more works and improve your content and strategy every month. 

TIPS

  • Real growth takes 1-3 months of effort, be patient. 
  • Show your face to build trust. 
  • Always respond to DMs quickly. 
  • Post 3-5 times a week. 
  • Keep learning and experimenting. 

CONCLUSION 

Starting a business on Instagram is one of the most affordable and powerful ways to turn your passion into profit. With the right strategy, quality content and consistent engagement you can build a loyal community and grow your brand – all from your phone. Whether you are selling a product or service, Instagram gives you tools to reach your audience, connect with customers and succeed as a digital entrepreneur. So, take the first step, stay authentic and start building your business today!  

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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E-Commerce vs Reselling vs Wholesale – Which One is Right for You? 

In today’s digital age, starting your own business has never been easier. Whether you’re a student, a homemaker, or someone looking to leave the 9 5 hustle, you’ve probably heard terms like e-commerce, reselling, and wholesale. But what do they actually mean? And which one is best for you? Let’s break it all down so you can choose the path that suits your goals, resources, and lifestyle. 

E-COMMERCE 

E-commerce is the practice of selling products online, either through your own website or platforms like Amazon, Flipkart, or Shopsy. You can sell your own products or source them from suppliers. It has many advantages like having full control over branding and customer experience, enjoying high profit margins with right marketing and the power to build a long term loyal customer base.

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In e-commerce you have the opportunity to automate business operations. Requiring upfront investments, involving customer service, returns and logistics and learning digital marketing tools and strategies are some of the cons of e-commerce. It is best for entrepreneurs with a vision for brand building, persons who can spend money, time and efforts and people looking for long term business growth.

 RESELLING

 Reselling means selling products manufactured or stocked by someone else, usually via platforms like Meesho, Shop101, or GlowRoad. You don’t hold stock or worry about packaging and delivery, these are handled by the app. In reselling, one doesn’t need to invest money on inventory. It is easy to start with just a smartphone. It is perfect for part time with zero risk if done properly.

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In this business, one needs to understand that there is a very low profit margin per product, one doesn’t have control over shipping and quality and it is hard to build a personal brand and loyal customer base. It is best suited for students, homemakers, or beginners. It is a good stepping stone for anyone looking for side hustle without investments and people who want to test the waters before going big.

WHOLESALE

Wholesale means buying products in bulk directly from manufacturers and selling them in bulk to retailers, shopkeepers, or other resellers. It’s a business-to-business (B2B) model that requires capital, space, and contacts. Here, high volume sales mean bigger profit per transaction. One involved in this business doesn’t need to deal with individual customers. This is great for repeat bulk orders if you offer quality.

This requires a lot of investments, has the risk of unsold stock if demand drops, needs proper storage, delivery logistics and connections in the market to find buyers. This is best for traders, distributors, or those with experience in supply chain. People who already have warehouse space and capital get the advantage and people interested in B2B business rather than retail should go for it.

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CONCLUSION

In the world of online business, there are many paths to success but choosing the right one depends on your resources, skills, and vision. If you’re just starting out and want a risk-free entry, reselling is a great way to learn and earn.

If you’re ready to invest time, money, and energy into building a brand of your own, e-commerce offers long-term potential. And if you already have market connections and capital, wholesale can bring you big profits through bulk trading.

If you’re also struggling with low sales in your business, this article can be extremely helpful for you. Moreover, if you’re facing any kind of challenge in your business and are looking for expert guidance, click on the link to the Leadership Funnel Program and get in touch with us now.

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What is Sales in Business? | Sales Ka Matlab Aur Importance

Sales means selling a product or service to a customer in exchange for money. When a company or an individual offers their product or service to a customer and receives money in return, it is called Sales.

➕ Simple Formula:

Sales = Product/Service + Buyer + Exchange of Money

Why is Sales Important?

  • 💰 Main source of income for any business
  • 📈 Helps in profit growth
  • 👥 Expands customer base and market reach
  • 🔄 Maintains healthy cash flow
  • 📊 Best indicator of business performance

Types of Sales

  1. Direct Sales:
    When a company or salesperson sells a product directly to the customer.
    Examples: Door-to-door sales, In-store sales, Personal selling.
  2. Indirect Sales:
    Sales through dealers, distributors, agents, or third-party platforms.
    Examples: Retailers, Franchise outlets.
  3. Online Sales:
    One of the fastest-growing sales models today via e-commerce platforms like Amazon, Flipkart, company websites, or social media channels.
  4. B2B Sales (Business to Business):
    When a business sells its product or service to another business.
  5. B2C Sales (Business to Customer):
    When a business sells directly to the end customer.

Difference Between Sales and Marketing

Marketing Sales
Attracts potential customers Converts customers into buyers
Focuses on awareness and branding Focuses on revenue and conversions
Long-term strategy Short-term, target-based strategy

👉 Marketing brings the customer in; Sales closes the deal.

How to Improve Sales – Effective Techniques

✅ Understand customer needs
✅ Build strong relationships
✅ Have deep product knowledge
✅ Practice effective communication skills
✅ Use CRM (Customer Relationship Management) tools
✅ Apply a proper Sales Funnel Strategy

How to Build a Career in Sales?

Today, there is a high demand for roles such as Sales Executives, Business Development Managers, Digital Sales Experts, etc. If you have strong communication skills, sales can be a high-growth career path.

Skills Needed for a Sales Career:

  • Communication
  • Negotiation
  • Customer Handling
  • CRM Software Knowledge
  • Follow-up Techniques

Conclusion:

Sales is the heart of any business. No business can survive without it. Whether you’re running a small shop or a large company, having strong sales skills is essential. With the right strategy and understanding of your customers, you can boost your sales multiple times and drive your business toward success.

For More – News.BadaBusiness.com

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5 Simple Things That Will Make You The Best Business Management Consultant In India

5 Simple Things That Will Make You The Best Business Management Consultant In India
5 Simple Things That Will Make You The Best Business Management Consultant In India

You may have noticed that today the consulting industry is in bloom. There are so many big or small business consulting firms in India that are rapidly growing and making handsome profits.

Not only from the business perspective, but even science says that business management consultants add value to an organization. The World Bank conducted a formal study in which a control group of factories along with a treatment group was included.

The results were quantified and surprising!

The economic benefits for the first year exceeded the cost of the consulting- with later years` benefits like pure gravy.

So, what does it take to become a successful business coach in India when competition is high, and you have to compete with the best of the best? There are few essential qualities that top-class business coaches adopt to make a golden resume.

So whether you have just started a small business consulting firm or considering it as your career path, here are some of the vital characteristics that you must cultivate to go from being a good consultant to the best one:

  1. Become Reliable

A consultant`s worth depends on how much his clients can rely on his word. This essentially means that you will have to deliver exactly what you promised your clients. This may sound simple, but this is the most paramount thing that is needed to build trust and credibility among your existing and future potential clients. Make sure you keep your promises and be consistent in your quality.

  1. Develop an eye for minute details

One thing that can make you one of the best business management consultants in India is having attention to detail. This is such a crucial skill in consulting business as it ensures that your deliverables to your clients go error-free. It showcases how thorough your research and your recommendations are solid.

If you have this skill naturally, nothing can be better than that. However, if you are not then it is best to create a list of things to double-check before submitting or promising anything to your clients.

  1. Stay Ahead from the League

If you have just started your journey as a business coach, your first few years of consulting will keep you juggling between industries, clients, and areas. No matter how broader your experience is, it is a good idea to learn something new or develop a skill that will differentiate you from the rest of all your competitors.

From communication skills to advanced financial modeling, or gaining in-depth knowledge about a specific area in the industry, take out the time to discover in which field you can become a specialist.

  1. Learn to think Critically & Analytically

Every business management consultant has a charming personality with enough ambition to last a lifetime. But what distinguishes a good consultant from a great one is his or her ability to not only take care of the tasks at hand but also to think critically about the work.

For instance, your client might ask you to find cost savings in a supply chain. But, it is crucial to understand why it is necessary for the business? Are profits declining? Is your client lowering prices to compete with his competitors? Thinking critically will help you develop better insights and solutions for your client.

  1. Resolving crisis via Resourcefulness

Be it a large or a small business consulting firm, you will be asked to solve problems that may be completely new to you, or maybe altogether an alien concept event to the industry. However, a great consultant is prepared to face these tough problems or challenging demands through his resourcefulness.

Hence, developing an ability to quickly and creatively solve problems should be one of the main things to become the best business coach in India.

It takes a lot to succeed in the consulting business. But focus on the above-mentioned skills and you will yield great results. Also, always ask questions. However, ensure that you ask them in a helpful, least annoying way. You can also listen to some of the best motivational speakers in India to learn the nuances of consulting world.

Want to open a small consulting firm but have no clue how to build a business from the scratch? You can take our ‘Entrepreneurship Course’ that will help you gain in-depth knowledge about establishing your startup.