Tag: Entrepreneur

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Startup Strategy

4 Growth Hacking Techniques To Make Your Startup Grow

4 Growth Hacking Techniques To Make Your Startup Grow
4 Growth Hacking Techniques To Make Your Startup Grow

Every entrepreneur wants his business to grow into a successful venture. However, the journey is not that easy. Scaling and expanding your business is difficult. There are many challenges down the road. But with the right growth strategies, scalability is possible.

To scale and grow a small startup business, entrepreneurs must adopt various growth techniques. It will also require you to interact with customers daily to create a meaningful customer relationship. And so much more!

Although some of these growth techniques are quite fresh, they have proven to be effective and play a vital role in the growth of the modern-day business. All you need is to de-clutter your mind and shift your perspective a little to identify the most effective business growth hack.

But first things first!

What exactly is growth hacking?

The entire concept of growth hacking is an experiment-driven technique to determine the most effective ways for growing a business. This vast concept includes a blend of development, marketing, engineering, design, data, and analytics.

If you are wondering if growth hacking is legal, why it has the term ‘hack’ then let us tell you that a hacker finds a quick, cost-effective but innovative method to attain growth instead of following the traditional processes.

Though, there are many existing growth hacks, here is a list of 4 strategies that will take your small business to the next level efficiently and quickly:

1. Build a Pre-Launch Email List

Email marketing though is an old method but remains the king when it comes to an effective growth strategy. It is quite an effective method when it comes to finding both leads and conversions. If you are launching a new product or a service, you can also create hype through email marketing. But, don`t just create a list of email addresses and sit idle. Take a few weeks to build up the hype and make your audience wait eagerly for the product or the service you are about to launch.

2. Create Unique Selling Point

Creating a unique experience for customers is necessary in the business world. There must be plenty of other business owners selling the same product as yours. Then why a customer should buy your product? How your product will solve the immediate problem of the consumer in the market will make the ultimate difference.

Sell the benefits and tell your target customer how their life will be changed after they purchase your product. Consumers want to know the stories behind your product, and not about your product. You can also take online courses for entrepreneurs to gain in-depth information.

3. Know your Competitors Well

Knowing about your competitors is necessary to stay ahead. Hence, do a market analysis and research about your competitors. Find out their key selling points and build a strategy that will work for your product. This is an excellent growth hack for small business owners who are in the early stages.

4. Create Strategies Tailor-made for Your Business

In this digital age, creating a marketing strategy that is tailor-fit for your brand is a little tricky. But, if done properly, it can fetch more customers and boost sales. Small business owners can deploy creative growth hacks to pull more customers to their platforms by email marketing, product recommendations, visually appealing ad creative, and identifying high lifetime value (LTV).

These growth hacks, if implemented quickly, can be quite effective for small business owners. A planned approach is necessary to scale these experiments.

Learn what works for what, not for your business. Find a customized business strategy as per your requirements with our Problem Solving Course.

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Startup

7 Expert Tips To Allocate A Marketing Budget For A New Startup Business!

7 Expert Tips To Allocate A Marketing Budget For A New Startup Business!
7 Expert Tips To Allocate A Marketing Budget For A New Startup Business!

According to a report in the Times of India, “India is home to 81 unicorns as of now, with a total valuation of $274 billion.” With so many startups joining the league of Unicorns, it has become essential for the existing ones to focus on their branding and marketing game.

Branding and marketing are those two pillars in an organization that help a business to reach out to its potential customers. But as there are so many marketing avenues, small startup businesses often face the challenge to determine where they should invest their limited marketing resources.

Startups often lack clarity at early stages on how much time, money, and effort they should spend on their advertising, public relations, branding, social media planning, and content strategy at the outset.

So, if you have a startup business made from your dreams, passion, and determination, here is a list of some of the most effective strategies to help entrepreneurs and founders to develop first-time marketing budgets to optimize their investments and achieve maximum results:

1. Master One Method First

Just like when we learn driving, we want to do everything at once. But, as the primary rule, we learn to control the steering wheel. Similarly, as an entrepreneur, you should pick one thing and do it well. Once you have mastered it you can start focusing on building out the other options as you begin to get more business. Focus all your efforts, time, and money on a single method and use that as your power to get more business and break through the noise.

2. Pick Measurable Outcomes

When looking out for the best marketing choices, it is best to find out what you want for your measurable outcomes to be. For instance, if you want to sell 200 products in your first month, with an average value of INR 500 per customer, you should provide this to a marketing company to receive quotes on actions, and not just marketing services. It will help them to filter out the options deemed best for your business on actual budget samples.

3. Allot a Budget to a Few Targeted Areas

It will be unrealistic for any business to allot a budget without considering their revenue. A new startup must need to consider its targeted areas and how much budget should be allocated. It is best to focus on one target area and then grow into others as traction is gained. You can also take an online business course for entrepreneurs to learn more about marketing and advertisement.

4. Find Out How Each Strategy Will Impact Your Business

While budget allocation initially is a smart decision, understanding how each strategy is going to impact your business is paramount. Dedicating between 10 to 20 percent of gross revenue is a good starting point to invest in marketing and advertisement. Basics such as collaterals should not go beyond 5% of your gross revenue unless a brand strategy calls for it. PRs, advertising, communications are all similar. But to determine what will help your business to grow and attract your potential customers is essential. Focus on what is going to help you succeed.

5. Build a Scalable & Multi-Year Strategy

In the first year, you need a logo, a website, and some basic branding elements. But one most essential thing is content. You need great content for any marketing strategy to work. And as your company grows, you can spend more on advertising and promotions. When your company begins to scale, you can increase your budget.

6. Know Your Customer Journey

One of the most crucial things that every startup must do is that they should have a solid understanding of their customer journey. Run test ads on social media platforms and Google to find out how much you will have to spend to acquire a customer. You can also take an online course for entrepreneurs for marketing.

Investing in PR and branding can help you to lower your ad expenditure, only if done right. It will also increase your conversions, and give you a better idea of how much you must invest and in which medium of marketing.

7. Begin with Organic Marketing

There is no magic formula or shortcut to marketing your brand and advertising your products to increase your revenue. Startups should always begin with organic efforts, such as content marketing, PR, SEO, before diving into big ad spending. Why? It offers three benefits:

a).  It reduces your budget

b). It lets you find out what works by trial and error before investing in advertising.

c). Delivers ROI

Every single penny plays an essential role in a startup budget. Hence, it is important to allocate the budget carefully for marketing and advertising. Hope the above-mentioned techniques will help you to seek out choices that will give you the best results for your startup business.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. Our Problem Solving Courses can help you to overcome marketing and advertising challenges.

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Business motivation

7 Business changes That Every Entrepreneur Must Prepare For 2022

7 Business changes That Every Entrepreneur Must Prepare For 2022
7 Business changes That Every Entrepreneur Must Prepare For 2022

Summary: Since the pandemic has struck the world, the dimensions of business have changed. If small businesses want to survive, entrepreneurs must adopt changes to survive a post-pandemic future in 2022.

The economic landscape has changed dramatically over the past two years because of the pandemic. The dynamics of business have changed. The demands of the customers have changed. And, as the global economy is preparing for a post-pandemic future in 2022, small businesses need to adapt to the changing scenarios to adapt & survive.

Here are 7 changes that every entrepreneur must be prepared for 2022:

1. Purpose overrides Product Specifications

Having a defined goal and purpose is essential for a business to thrive in the market. Companies, today no longer exist simply to make profits. According to a report published in Entrepreneur by Deloitte’s 2022 Global Marketing Trends, having a purpose has changed from “aspiration to strategic priority.”

So consider why you are doing what you are doing. If there is a big idea or a problem they set out to solve, you can make it your purpose.

2. Understand Your Target Audience

Today, most successful brands and businesses make their customers the center of attention, whenever they are making an important business decision. Businesses need to understand their customer segments if they have to reach customers efficiently and cost-effectively.

Clarify your customer personas and divide them into the clear segment and allow your business to target each segment specifically.

3. Enhanced Customer Journeys

Marketing strategies are great, but they work only when you understand customer journeys. This simply means taking in all the conversations and interactions that your business has with customers. From the first time when a visitor visits your website, making a purchase, and navigating after-sales service- all are essential parts of the customer journey.

4. Make Marketing the center of your Growth Strategy

To secure the growth of your small business, marketing needs to be firmly at the center of your growth strategy. Over the past two years, many organizations due to pandemics have integrated marketing at the senior leadership level.

Forward-thinking businesses now have the opportunity to establish marketing at the heart of the company to ensure periodic growth.

5. Go Digital

If you are still relying on old and outdated marketing methods for marketing, it is time to go DIGITAL.  Utilizing technologies allows you to understand your customer behavior better. You can interact with them and discover the touchpoints that will help you to establish a more personalized experience with them. Depending on your product or service, you may even be able to deliver personalized products.

6. Multichannel Services

How do your prospective and loyal customers interact with you? Maybe you use chatbots, contact emails, or offer customer service. But, as more and more brands are increasing their brand presence online, your customers too expect a similarly high level of service across all the channels.

As all the channels are equally important, delivering a bad experience on a phone call not just leaves a negative impact on your team but also damages the customer`s opinion of the entire organization.

7. Mobility drives growth

According to Statista.com, “more than 50% of internet traffic comes from mobile devices”. And as the number of mobile devices continues to grow, this number also be growing year after year while desktop use continues to decline.

As a customer-centric company, you need to focus on delivering a mobile experience that is at least as good as your desktop-based website. Simple navigation, clear site-search options, and quick load times are key elements of successful mobile sites.

To grow in 2022, your organization must focus all of its efforts on building an enjoyable, customer-centric experience. This experience needs to be seamless across all touch-points and marketing channels. It becomes even more powerful with a clearly defined purpose at its core.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive online course for entrepreneurs“ that comes with Foundation courses, specialized courses, and value-added courses.

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Motivational

5 Realistic New Year Resolutions Every Entrepreneur Should Make In 2022

5 Realistic New Year Resolutions Every Entrepreneur Should Make in 2022
5 Realistic New Year Resolutions Every Entrepreneur Should Make in 2022

With the onset of 2022, small business owners often go into the New Year with many plans and goals of building and scaling their business. Like all resolutions, these plans take a back seat when entrepreneurs are hit with the day-to-day challenges of life.

Setting up business resolutions gives small business owners a chance to evaluate where they are lacking and how they can improve in the coming year. And good thing is that there are some realistic resolutions that entrepreneurs can set and achieve.

Here are 5 New Year resolutions for entrepreneurs that will prove beneficial for their business in the long run:

1. Focus on Building an Online Presence

With Digital Marketing taking the wheel, the marketing trends have changed, completely. If you do not keep up with the changing trends and change your marketing strategy accordingly, you won`t be able to capture the attention of your customers.  The pandemic created a huge opportunity for businesses to continue their operations online. Many small businesses are using web presence for awareness, e-commerce acquisition, customer acquisition, and digital fulfillment.

Small startup businesses need to have fully implemented digital resources, a website, and ways to receive payments digitally. Learn the new social media strategy to build your online presence and analyze what works for your business and what does not.

2. Make Customer Service a PRIORITY!

Providing outstanding customer assistance is essential for every successful business. Most of the customers have come to expect 24×7 customer service in recent years. While you may be providing excellent customer service, it is essential to work on ways to improve. This will increase customer satisfaction and will bring in more business.

A customer is not looking for a new product, but an exceptional story related to your product that they can share with people. Always weave a story around your product that will make a connection with your customer. A unique product experience will help you generate loyal customers that will keep coming back for more.

Try to interact with your customers by responding to their queries on your page. Include personal notes and leave comments on their posts to create a personal relationship with your existing and potential customers.

3. Learn Something New

With constant technological development in the world, it is essential to keep yourself updated and upgraded with the market. And to be an ambitious entrepreneur, it is essential to think out-of-the-box. To keep your creative juices flowing, it is essential to expand the horizon of your learning abilities.

Being an entrepreneur can be difficult at times due to a lack of staff and professional expertise related to a particular field. New Year can be a perfect time to learn something new that will prove helpful in taking your business next level. Committing yourself to learning something will enhance your skills and bring a new dimension of interest to your professional as well as personal life. Go for an online business training course and learn something valuable!

4. Be More Empathetic

When you understand and share another person`s experiences, emotions, and feelings that make you empathetic. Yes, achieving your business goals within the set timeline is cool, but understanding other human problems can be soothing. It is one of the most beneficial traits an entrepreneur can possess. Talking empathetically with your investors, employees, customers, and shareholders will help your business succeed. You will have a better understanding of what is important to them. They will also appreciate that you care enough about them to make them a priority.

5. Take Time to Improve Your Health

Entrepreneurship is a demanding job! It drains a lot from the founders both, physically and mentally. This is why it is crucial to look after yourself to have the strength and energy to lead. The reason that most of us fail in fulfilling our goals is a lack of self-discipline and self-sabotage. We expect instant changes and transformation when progress is a slow process. So making a resolve to get fitter this year is a step in the right direction. However, expecting an overnight miracle will only lead to disappointment. So make resolutions that are practical, and achievable.

Being an entrepreneur can be hard in the absence of a personalized business and growth strategy. However, with Bada Business, you can get all your problems and confusion resolved with fund-raising, Digital Marketing, Time Management, Passive Income, Business Automation, and other online problems solving courses.

For more information related to our courses, click https://www.badabusiness.com/psc.

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Motivational

7 Simple Ways To Improve Your Self-confidence As An Entrepreneur

7 Simple Ways To Improve Your Self-confidence As An Entrepreneur
7 Simple Ways To Improve Your Self-confidence As An Entrepreneur

Summary: It`s not just the great money-making idea that makes an entrepreneur successful, but also how confident he is about his ideas and business plan. Let`s dig in deeper.

Confidence and self-esteem are two critical factors for everyone who wants to succeed in their life. From students to entrepreneurs, or any other professional role, confidence plays a key role in shaping up their careers and growth.

Dr. Vivek Bindra, a business coach for entrepreneurs says that many people who are low on their self-esteem often try to cover up what they lack with ego and arrogance rather than working on the issue. This does not resolve their inner conflict; instead, it makes an individual quite difficult to work with.

Entrepreneurs with healthy self-esteem and confidence are more resilient, creative, good listeners, more productive and treat others with respect. Everyone loves to work with them because they often have charming personalities.

While confidence may come easily to some entrepreneurs, others might have to work hard to develop it. Fortunately, the behavior and skills that are required for entrepreneurs to develop can be learned by focusing on the following aspects of your personality:

1. Maximize your strength

Many people often try the tactic of “fake it until you make it”, but it is a losing strategy in today`s complex and highly competitive business world. To be a successful entrepreneur, it is imperative to be aware of all your strengths and weaknesses.

Even the best motivational coach in India will suggest you to highlights your strength, and then build a team around you so that you can fill in for your weaknesses. You should work with them and trust them to help you until you have filled the gap.

2. Improve competence by prioritizing your passions

While some of us take pride in our technological interests, others love marketing and social media or team building. We can`t be good at all things. So as soon as you recognize your passion that you love and enjoy, you will feel more confident in your abilities. Self-esteem comes from greater competence in these areas and if you are love what you do, it will reflect in the work you do. You have the drive and determination to figure out any conflicts or obstacles that might come your way.

3. Be Decisive

Amazon founder and CEO Jeff Bezos often share his leadership advice with all the young and aspiring entrepreneurs who often hesitate to take risks. He says, “All of my best decisions in business and life have been made with heart, intuition, guts… not analysis.”

Being an entrepreneur means taking calculated risks and it doesn’t pay to be hesitant in the business world. If you have all the required information you need to make an informed decision, then take the decision and move on. Don`t fret about it for days, weeks, and month! Always remember that the more decisions you make, the more your confidence will grow.

4. Step out of the box

As an introvert, many entrepreneurs find it difficult to connect and socialize with others. Networking with unknown people can give them chills. However, it is best to push yourself to become more proactive and play a more active role within the organization. To do something by stepping out of your comfort zone can enormously help to increase your self-esteem.

5. Learn from your past mistakes

You can never learn without failures. Failure is the first to succeed. To have plenty of success in your career, failures are paramount. Anyone who claims that they have never tasted failure in their entrepreneurial journey is either lying or hasn`t done anything exceptional. We all gain confidence and self-esteem when we learn new things, and see progress.

6. Find a mentor

Many entrepreneurs often think that hiring a mentor is an overhyped concept. However, hiring the right business coach or trainer can help you navigate through multiple business challenges. A business motivational coach can provide insights that are always enlightening. From human resource issues to making business strategies and analytics, he can educate you more; thanks to his own experience, knowledge, and insights.

A business motivational coach can help you to find loopholes in your business and can guide you to overcome them.

7. Know your business & product

There is nothing worse than having someone ask you about your business, product, or services, and you have no answer. This could be a big confidence shaker. If you have ever pitched your business to any investor, you know that the investors only choose to work with entrepreneurs who can answer their questions in a rapid-fire manner. They appear much more confident than the ones as they appear more composed and credible to the investors.

Implementing the above-mentioned strategies should help you to build confidence and make your entrepreneurial journey smooth and successful. However, there is one very important thing to know: never try to be overconfident. When that happens, you don`t work with an open mindset and you risk making mistakes.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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Startup

Bank or Investor? Choose The Right Funding For Your Startup Business!

Bank or Investor? Choose The Right Funding For Your Startup Business!
Bank or Investor? Choose The Right Funding For Your Startup Business!

Summary: When thinking about starting a business, which type of funding should you choose?

Starting a business is easy if you are your investor. However, seldom it happens in the real world. So, if you are thinking about becoming an entrepreneur and want to start your own startup business, chances are that you must have thought about the investment too.

You may also have realized that you don`t have sufficient funds on your own to get started. So that leaves you with two choices: one is a loan, in which the lender makes its money by you paying the loan back with the applicable interest over a set period. The other is an investment, in which the investor is given a percentage of ownership (i.e., number of shares) in the business in exchange for providing the capital.

A loan and an investment are two different things. This is why you want to keep in mind what your audience is while making a business plan. The ways that lenders versus investors make money are completely different. Hence, you will require different business plans.

Here are a few factors are given by the best business motivational speakers that one must consider while choosing the type of funding:

1. Return on Investment (ROI)

If you are looking for investor funding, your prospective investors will want to see an ROI scenario with the current valuation and estimated future valuation of the business. So how will you determine that? The current evaluation of the business can be determined via the requested investment amount and the percentage of ownership given in return for the investment is how future evaluation will be determined.

For entrepreneurs, it is important to note that the valuation of investors is largely based on perception, especially for startups. The potential investors may or may not agree with your perceived valuation.

If you are looking for a bank loan, ROI does not apply to your business plan. This happens because the bank makes money by having the loan paid back with interest.

2. Exit Strategy

If you seek investor funding, prospective investors would like to know all the possible scenarios in which they can exit from having a financial interest in the business. Many possibilities include the investor selling their shares back to the company, or the business failing an investor losing their money. An investor plan will explain each possibility to exit.

If you are seeking a bank loan, you will not need an exit strategy because the bank only has a vested interest in the business during the term on the loan. Unless you don’t plan to get out of the business before the term on the loan is up, an exit strategy is not needed. Once you have paid the loan in full amount and the term is up, the bank has no interest in the performance of the business.

3. Projections

If you need a bank loan or other form of debt, your income statement should declare the interest expense, while your principal loan repayment would be shown in your cash flow statement. However, if you seek equity financing then the interest expense and principal loan repayment will both be zero.

Bank or investor? There is not a straight and simple answer to this. While banks are more inclined towards tried-and-true-business models, investors are usually interested in innovative ideas that can disrupt the business environment in some capacity.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

You can start your startup business from the scratch with the guidance and hand-holding support of a personalized business coach.

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Business motivation

5 Classic Books Warren Buffett Recommends For Every Entrepreneur!

5 Classic Books Warren Buffett Recommends For Every Entrepreneur
5 Classic Books Warren Buffett Recommends For Every Entrepreneur

Warren Buffett didn’t become a billionaire by just a sheer fluke. But by making smart and informed investment decisions to play a long game and by acquiring a vast amount of knowledge Warren Buffett has become what he is in the present day.

Today, not many people want to spend their time reading due to many reasons. But Buffett reportedly spends around six hours a day reading books. Though it may be a daunting task for many people due to their hectic lifestyle, if you are highly inspired by The Oracle of Omaha, you must read around “500 pages” every day.

Warren Buffett spends 80% of his time reading. He has read a lot of books over the years and has made book recommendations along the way. However, just like everyone he too has some of his favorites of all time and would love everyone to read, especially entrepreneurs who are starting a small startup business.

Here is a list of five books that every aspiring entrepreneur, solopreneur, and wantrepreneur must read:

1. The Intelligent Investor- By Benjamin Graham

At the age of 19, Warren Buffett first read this book in 1950. He points out that it is by far the best book about investment that includes a proper intellectual framework for decision making. He has also added a preface to the book`s fourth edition.

The Intelligent Investor, written by Benjamin Graham teaches its readers some of the most invaluable investment strategies regarding value investing in the stock market.

So what is his favorite way to accumulate knowledge? Reading. Watch the amazing journey of Warren Buffett here:

2. Business Adventures: Twelve Classic Tales From the World of Wall Street- By John Brooks

First published in 1969, this book is an interesting compilation of Brook`s New Yorker stories. It takes its readers on a journey where it recounts events such as Ford`s introduction of the Edsel, and the rapid rise of Xerox in the days before Steve Jobs disrupted the market with his revolutionary ideas.

When Bill Gates asked Warren Buffett about his favorite book 19 years ago, Buffett gifted Gates with his copy of the same book. Though the business world has changed a lot, Gates says, “Brooks’s deeper insights about business are just as relevant today as they were back then.”

3. Security Analysis- By Benjamin Graham & David L. Dodd

While studying at Columbia University, Buffett read Security Analysis with both its authors. “Together, the book and the men changed my life”, he wrote. Since then he has been following their investment strategy, and it continues to serve him well to date.

4. One Thousand Ways to Make $1,000– By F.C. Minaker

If you can get past the dated language, Buffett credits One Thousand Ways to Make $1000 to kick-start his career. The book was written in 1936, and Buffett found this book in the school library at the age of 7 years. The lessons embedded in this book have stood the test of time and remain as valuable as they were back in 1936.

5. The Most Important Thing- By Howard Marks`s

Warren Buffett has always been an advocate for taking risks. But he firmly believes that there should be a methodology behind it. To help develop that methodology, he recommends “The Most Important Thing”, by Howard Marks. Marks, co-founder, and chairman of Oaktree Capital Management is a renowned investor known for his insightful assessment of market opportunity and risk.

If you want to understand the dynamics of investment and business, these books are recommended by Warren Buffett and every entrepreneur must read them.

We know what you are thinking! The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we are offering Business Coaching Program for Entrepreneurs.

Categories
Business motivation

5 Key Things Entrepreneurs Must Consider Before Choosing Business Coach

5 Key Things Entrepreneurs Must Consider Before Choosing Business Coach
5 Key Things Entrepreneurs Must Consider Before Choosing Business Coach

With the onset of the pandemic in 2020, the dynamics of the business world shifted drastically. It is no more a secret that the virus and the nationwide lockdown have left a negative impact on every business. However, it is the small businesses that are worst affected and doing less despite their efforts.

While many entrepreneurs have experienced huge losses and are still struggling to gain momentum in their business, many have taken help from the best business coach in India.

The term business coach has gained a lot of popularity in recent years and it also denotes a mentorship relationship for both the individual leaders and their organizations.

But how to find the right business coach that can take your startup business to greater heights? Finding the right business motivational coach requires a strategy that will ensure that you get nothing but the best.

If you are looking for an expert to help you overcome all the hurdles in your business, here are 5 things that you must look for in a business coach:

1. Equipped with Industry Knowledge

When looking for the best motivational speaker in India for your business, always ensure that the prospective individual has a solid understanding of your industry and market. It may sound simple, but even small details matter when you are planning to take help from a professional. Mundane skillsets like accounting, human resources, etc. have unique attributes that are industry-specific.

2. An Expert in Your Discipline

Though it may be unrealistic to expect that one person will have deep expertise in all areas. But, it is often required because every business has different requirements. So, depending upon the size and the maturity of your company, a more deeply focused advisor is what is required.

3. Culture & Value Alignment

It is very important for the business coach that you hire to build trust and a rapport in your organization otherwise his inputs can be met with resistance. Also, personality match is the key consideration as it can help you to bridge gaps in your current culture.

4. What Values He Brings

While a business motivational speaker may have multiple strengths, it is very essential to figure out that crucial trait that will help your organization and your business to grow. For instance, find out if they are capable to see the gap space between what is being done currently and what should be done to make some progress.

5. Proven Record

Whether qualitative or quantitative, an ideal business coach will talk in terms of concrete results from his past experiences. This will not only give you confidence in his expertise but will also give you an idea of how much he can be beneficial for your small startup business.

Always ask for their past work and check that they have a proven track record of the work they have done. Also ask them about references that can provide additional context for how these results were achieved, and with what level of accuracy on implementation guidance.

A business coach can help you out because he has been there and has gained an experience-first hand. A business motivational coach is someone who has been in the industry for a very long time and has acquired good experience. Such an advisor can help you to take tough decisions and can advise you better in making a business plan for your startup.

Hiring the right coach can take your startup business in a completely new direction and on the path of growth. To understand the dynamics of business in-depth, you can take our business coaching program.

Categories
Motivational

5 Things Science Says Your Facebook & Instagram Feeds Reveal About You!

5 Things Science Says Your Facebook & Instagram Feeds Reveal About You
5 Things Science Says Your Facebook & Instagram Feeds Reveal About You

Social media has become an integral part of our lives. Thanks to affordable smartphones and cheaper data plans, social media has become easily accessible to all. But did you know that what you post online and how you use a particular platform like Instagram, Facebook can say a lot about you?

There have been many scientific studies that have revealed a strong connection between a person`s mental health and social media. While social media platforms have proved to be an excellent way to make the world more connected, they have created new challenges as well.

For instance, according to recent research people who are more frequently browse Instagram are more likely to show signs of depression than others.

From job to leisure, emotions to religion to diet, social media has captured almost every aspect of our lives. Facebook and Instagram feed reveal a lot more about you that you can anticipate.

Here are 5 things that your social media feeds reveal about you, according to research:

1. People With Depression Post More Frequently on Instagram

The frequency at which you post on Instagram can be an indicator of your mental health. Harvard and Vermont universities came together to research by using a computer program in which they analyzed more than 43,000 Instagram posts from 166 users to analyze how people with depression use these apps.

Turns out users who are struggling with mental health issues posted more frequently than those who were physically and mentally healthy. They also used fewer filters and had more faces in their feed.

2. Users who spend too much time on Social Media are Less Happier

If you have been living under the rock, let us tell you that spending too much time on social media can be toxic. But once you limit the time you spend on social media, the experience can be fulfilling. An app called Moment collected data from the social media platforms of people`s usage and discovered that there is a happiness breaking point for each platform.

If you spend more than 23 minutes on Facebook, it can result in an unhappy experience, and for Instagram, the threshold is 31 minutes.

3. Social Media Platforms can Skew Your Memories

Almost everyone who is on social media puts images, reels, or stories about their happy life. You want to see yourself in a positive light. It does not mean that everyone is living their fantasy life. Instead, it simply means that they are publishing happy photos and happy memories through a filter.

And while many people might think that social media is a great place to collect their happy memories so you can go and recall them later, it will not be the case. According to one study most people post about their false-positive memories on social media. But when they look back at their photos, what they are recalling is something that is false and inaccurate portrayals of memories. This can skew their significant events.

4. Spending too much time on Social Media can Make your feel Isolated

While many people think that social media keep us more connected, the matter of fact is that it has made a large number of people socially isolated. Today, many people sit for lunch or dinner with their family, only to have their eyes glued to their phone screens and minds contemplating over social feeds.

According to a recent study, people who spend more than two hours a day on social media have twice the odds of getting isolated socially as compared to those who spend less time.

5. People who post excessively about their partners are likely to have low self-esteem

Many few people know that they are revealing their personality traits through their posts on Facebook and Instagram. According to research conducted by Research Daily in which they collected data from 555 Facebook users, people with low self-esteem tend to post about their current romantic partners more frequently.

Social media is useful in plenty of ways if only used constructively. Before you send your next post, take a moment to analyze your intentions behind it. We hope, this article will help you to understand and realize how one should make the most use of social media platforms.

If you are an entrepreneur and want to upscale your business, you can take our Business Coaching Program. It not only offers you hand-holding support and premium content but also easy access to video tutorials from anytime, anywhere in easy-to-understand Hindi language.

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Startup

5 Smart Tips To Create Successful Moment Marketing For Startups!

5 Smart Tips To Create Successful Moment Marketing For Startups!
5 Smart Tips To Create Successful Moment Marketing For Startups!

We can never forget the moment when during a press conference Cristiano Ronaldo moved aside Coca-Cola bottles. While this one small action resulted in the reduced valuation of the famous brand overnight, many other brands made the most out of this opportune moment to score a creative goal.

A lot of creative memes were captured on the screen followed by several famous brands like Fevicol hijacking the event to connect with their customers. The idea was simple- custom-fit the controversy according to their brand, to market themselves, appeal to their clients, and rope in new ones. This was a moment of marketing that was used by all popular brands across the globe and equally works for small start businesses.

 So what exactly is this concept of Moment Marketing that has become all the rage?

Moment Marketing is an awesome technique that utilizes the ongoing viral event without having to pay for it. Though many people assume that it is a new thing, they are completely mistaken. The Utterly Butterly Amul girl has been hijacking the ongoing events for decades. The creative and witty liners have been received well and enjoyed by the audiences as well.

If you are an entrepreneur, who is looking to hijack a viral moment for your brand presence to reach more audience, here are 5 tips to ace it:

1. Stay Updated with the Trends & Keep Your Product in the Centre

One of the most crucial aspects of Moment Marketing is to stay updated with the viral trends. It helps you to recreate the viral moments and this connectedness helps you to spot trends and stay upgraded with the important news.

While you may be already attuned to the growing trends on social media, you still might have to keep an eye out for those trends that can be utilized as a part of moment marketing for your brand.

Another thing that should be kept in mind while crafting a marketing strategy is to link it smartly back to your product. It will help to create brand awareness and accomplish the ultimate goal of improving sales and customers.

2. Incorporate Humor

Humor is the best way to put across your brand message on the internet and bring a smile to your customer`s face. Irrespective of the trends, brands that manage to capture viral trends with a funny jab on them are usually rewarded with high audience engagement, increased followers, or even paid media mentions.

Brands like Burger King, Amul, Zomato, and IKEA understand the power of humor and hence utilize it to take on current topics. If you are an entrepreneur with a small startup business, you can follow their page to realize that this approach works well for them.

3. Pop Culture All the Way

Can we ever forget the evergreen superhero movies or memes that have funny references from Gangs of Wasseypur? Pop culture references are the best way to grab your customers` attention. Your brand can create posts that have a feel of an inside joke using your brand`s voice while sharing your brand`s ethos and subtly building affinity without your target audience.

If you have a startup business, you can use this trend to increase your brand awareness on Social Media Platforms.

4. Maintain your Brand`s True Voice Without Being Pushy

Marketing strategies that appear effortless work like a breeze. There is a fine line between effortless moments marketing and marketing that appears to be a desperate attempt by a brand to look cool. Always ensure that your efforts don`t fall into the latter category by keeping your brand`s core values at the forefront of all your moment marketing activities.

5. Choose Trends Wisely

Not every customer is a potential customer. Similarly, not every trend is meant for your brand. Not every incident, or event needs to resonate with your brand`s personality. Neither should you try and insert your brand into every trending topic out there.

When a trend talks about controversial issues like politics, religious sentiments, wars, or any other sensitive issues, it is best to keep a distance as you would not want your brand to be associated with something which is remotely offensive. You can also watch video-based on Moment Marketing, here:

Moment marketing for brands is a fun way to engage with your customers. And while Ronaldo or Zomato may provide the push to set the marketing ball rolling, it is the quick, witty, and collaborative thinking that results in successful moment marketing. Try our helpful tips mentioned above while preparing a solid marketing campaign.

To learn more about marketing, you can take our online Problem Solving Course that is designed for specific business problems.