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Motivational

5 Reasons Behind The Success Of Amazon!

Summary: From a book-selling website to becoming a household name for almost everything, Amazon has come a long way. Ever wondered what made it so successful?

Surely, it wasn’t just luck. Amazon was first established in 1995 as a simple book-selling website. Within a month of opening, it had already shipped its products to 40 countries. Over the following years, the brand kept on evolving and flourishing, becoming a brand that is known as one of the most respected, largest, and most powerful companies in the world.

Over the last decade, the company has transformed in various ways to increase its reach, customer base, and product range. Whether you need a pen, a book, a refrigerator, a tv, or a smartphone, we know we can get everything on Amazon, right?

So what makes Amazon so successful? Some key reasons make Jeff Bezos`s company a flourishing venture:

1. They are more adaptive to Innovative Technology

The major contributor to Amazon`s success is its ability to innovate continuously. It didn’t wait for someone else to create its business model. Rather, they kept on experimenting with new technologies and happily embraced modern practices. For instance with their impressive voice command device- the Echo, Amazon created a moment of disruption. The echo can be used to play songs, control Bluetooth devices, enquire about the weather, set alarms, and also make calls. You can check out the case study of Amazon`s CEO- Jeff Bezos, here.

2. A Diverse Range of Products & Categories

Starting as a website to sell books, Amazon, later on, diversified its products range and added more categories for the convenience of its target consumers. This diversification has helped them to be the-go-to for a large number of consumers. From groceries to Amazon wallets, most customers know you can buy just about anything by going to Amazon`s site or mobile app.

In any business, diversification is necessary for the scalability of the business. The more you diversify the services and products you provide to your customers, the more likely it is that your business will grow. If you are looking to scale your business, this video will help you.

3. Excellent Customer Service

One of the strongest pillars of Amazon`s success is its exceptional customer service. From tracking orders to returning items, the site is well equipped to meet the demands of its customers. Having a winning customer service team is essential for any business and Amazon has built a reputation for superior customer service in multiple ways. It handles all the queries impressively. It offers round-the-clock assistance. It has played its strategy well by partnering with many competitors, like Kohl’s to offer in-person returns of products.

They engage in conversations with their customers and this is one of the major reasons why customers keep coming back to Amazon.

4. They Utilize Collected Data & Learn

Most often companies collect data but fail to take the appropriate step. Unlike others, Amazon gathers its data from sales, affiliate marketing, social media campaigns, and many other touch-points to make vital decisions and build strategies. The company recognizes what its customers want, so they work on it and up their game plan to reach that target section.

Companies, that can learn from their customers and resolve the challenges they are facing, always stand out. To learn more, you can take our problem solving courses and gain in-depth knowledge.

5. A Winning Attitude

Back in 1997, Bezos told Inc. Magazine that Amazon will remain unprofitable for a long time before they would see a return. His progressive mindset kept the company pushing through various strategies until 2003. In 2003 the company posted its first profit. Amazon has grown up from a little online bookstore to an e-commerce giant. Amazon created the industry for total domination.

If you too want to scale your e-commerce business, these points will help you. All you have to figure out is how you can integrate these strategies into your business. The idea of managing a business is easier said than done and we completely agree with you.

This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with foundation courses, specialized courses, and value-added courses.

Categories
Motivational

5 Realistic New Year Resolutions Every Entrepreneur Should Make In 2022

With the onset of 2022, small business owners often go into the New Year with many plans and goals of building and scaling their business. Like all resolutions, these plans take a back seat when entrepreneurs are hit with the day-to-day challenges of life.

Setting up business resolutions gives small business owners a chance to evaluate where they are lacking and how they can improve in the coming year. And good thing is that there are some realistic resolutions that entrepreneurs can set and achieve.

Here are 5 New Year resolutions for entrepreneurs that will prove beneficial for their business in the long run:

1. Focus on Building an Online Presence

With Digital Marketing taking the wheel, the marketing trends have changed, completely. If you do not keep up with the changing trends and change your marketing strategy accordingly, you won`t be able to capture the attention of your customers.  The pandemic created a huge opportunity for businesses to continue their operations online. Many small businesses are using web presence for awareness, e-commerce acquisition, customer acquisition, and digital fulfillment.

Small startup businesses need to have fully implemented digital resources, a website, and ways to receive payments digitally. Learn the new social media strategy to build your online presence and analyze what works for your business and what does not.

2. Make Customer Service a PRIORITY!

Providing outstanding customer assistance is essential for every successful business. Most of the customers have come to expect 24×7 customer service in recent years. While you may be providing excellent customer service, it is essential to work on ways to improve. This will increase customer satisfaction and will bring in more business.

A customer is not looking for a new product, but an exceptional story related to your product that they can share with people. Always weave a story around your product that will make a connection with your customer. A unique product experience will help you generate loyal customers that will keep coming back for more.

Try to interact with your customers by responding to their queries on your page. Include personal notes and leave comments on their posts to create a personal relationship with your existing and potential customers.

3. Learn Something New

With constant technological development in the world, it is essential to keep yourself updated and upgraded with the market. And to be an ambitious entrepreneur, it is essential to think out-of-the-box. To keep your creative juices flowing, it is essential to expand the horizon of your learning abilities.

Being an entrepreneur can be difficult at times due to a lack of staff and professional expertise related to a particular field. New Year can be a perfect time to learn something new that will prove helpful in taking your business next level. Committing yourself to learning something will enhance your skills and bring a new dimension of interest to your professional as well as personal life. Go for an online business training course and learn something valuable!

4. Be More Empathetic

When you understand and share another person`s experiences, emotions, and feelings that make you empathetic. Yes, achieving your business goals within the set timeline is cool, but understanding other human problems can be soothing. It is one of the most beneficial traits an entrepreneur can possess. Talking empathetically with your investors, employees, customers, and shareholders will help your business succeed. You will have a better understanding of what is important to them. They will also appreciate that you care enough about them to make them a priority.

5. Take Time to Improve Your Health

Entrepreneurship is a demanding job! It drains a lot from the founders both, physically and mentally. This is why it is crucial to look after yourself to have the strength and energy to lead. The reason that most of us fail in fulfilling our goals is a lack of self-discipline and self-sabotage. We expect instant changes and transformation when progress is a slow process. So making a resolve to get fitter this year is a step in the right direction. However, expecting an overnight miracle will only lead to disappointment. So make resolutions that are practical, and achievable.

Being an entrepreneur can be hard in the absence of a personalized business and growth strategy. However, with Bada Business, you can get all your problems and confusion resolved with fund-raising, Digital Marketing, Time Management, Passive Income, Business Automation, and other online problems solving courses.

For more information related to our courses, click https://www.badabusiness.com/psc.

Categories
Strategy

Customer is the King ! 5 Ways to Improve Customer Satisfaction

A happy customer is the pre-requisite for a business to succeed and survive in long term. It helps the business to face the competition as well. Customers are undoubtedly the king of the market. All major objectives of a firm including sales maximisation, profit generation, wealth maximisation and growth are fueled by customer satisfaction. Firms constantly look to acquire more and more buyers. However it is equally essential to retain the existing customers.  According to Forest Research, it costs five times more to find a new customer than to retain a current customer, so it is essential that a firm keeps a tab on its customer’s expectation and satisfaction. 3 Innovative Business Ideas that will re-shape your Career in 2021!

Customer satisfaction can be defined as how happy the customers are using the company’s products or services. It can be also reflected in how a customer rates the business and how they refer it to their friends or families. Here are some efficient tips of improve customer satisfaction –

Know the Customer

Understanding the customers is the step towards customer satisfaction. Customers feel valued when a firm listens about their concerns and work on them. It starts with knowing your customer and understanding their needs and wants. It also the firm modify its products & services to match customer needs and interests.

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Customer Dealing Etiquette

Business should be very careful while dealing with the customers. Firms also need to train their employees in customer dealing. They should be treated properly, avoid using harsh words, listen to their complaints patiently and respond to their queries. According to Global State Report, 82 per cent of consumers worldwide mentioned they have stopped doing business with a brand after a poor customer service experience. 5 Effective Online Marketing Strategies For Your Bakery Business Ahead of Christmas 2020 & New Year 2021.

Quick Redressal

Another way to increase customers’ satisfaction is to provide quick solution to their grievances and queries.  Response time is an essential element of customer satisfaction. The lesser the response time, the happier the customer. According to surveys, two most common customer service frustrations are waiting for sales or support assistance and being put on hold for a long time. This results in creation of a negative image of the business in the minds of the customers.

Value Customers’ Feedback

A firm should always sought valuable feedback from the customers on their products, services or campaigns. The feedback should be always taken seriously. Businesses should ensure to work on the negative feedback and amend the issue. Business needs to keep a regular check on the reviews and comments made by its customers.

Engage With Customers

Businesses need to develop a long lasting relationship with the customers. They need to engage with the buyers. Organise contests and encourage customers’ participation. Wish them on their anniversaries, make them feel important. Keep a regular dialogue through message or mail alerts on new products, discounts, and schemes etc., Customers should feel like a part of the business.

Customers’ satisfaction is important for the growth and survival of the firm. A happy customer attracts more customers than any advertisement campaign. McKinsey reports say, “70 per cent of the customer’s journey is based on how the customer feels they are being treated.”  So make sure to make your customer feel as the king.