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What is Sales in Business? | Sales Ka Matlab Aur Importance

Sales means selling a product or service to a customer in exchange for money. When a company or an individual offers their product or service to a customer and receives money in return, it is called Sales.

➕ Simple Formula:

Sales = Product/Service + Buyer + Exchange of Money


Why is Sales Important?

  • 💰 Main source of income for any business
  • 📈 Helps in profit growth
  • 👥 Expands customer base and market reach
  • 🔄 Maintains healthy cash flow
  • 📊 Best indicator of business performance

Types of Sales

  1. Direct Sales:
    When a company or salesperson sells a product directly to the customer.
    Examples: Door-to-door sales, In-store sales, Personal selling.
  2. Indirect Sales:
    Sales through dealers, distributors, agents, or third-party platforms.
    Examples: Retailers, Franchise outlets.
  3. Online Sales:
    One of the fastest-growing sales models today via e-commerce platforms like Amazon, Flipkart, company websites, or social media channels.
  4. B2B Sales (Business to Business):
    When a business sells its product or service to another business.
  5. B2C Sales (Business to Customer):
    When a business sells directly to the end customer.

Difference Between Sales and Marketing

Marketing Sales
Attracts potential customers Converts customers into buyers
Focuses on awareness and branding Focuses on revenue and conversions
Long-term strategy Short-term, target-based strategy

👉 Marketing brings the customer in; Sales closes the deal.


How to Improve Sales – Effective Techniques

✅ Understand customer needs
✅ Build strong relationships
✅ Have deep product knowledge
✅ Practice effective communication skills
✅ Use CRM (Customer Relationship Management) tools
✅ Apply a proper Sales Funnel Strategy


How to Build a Career in Sales?

Today, there is a high demand for roles such as Sales Executives, Business Development Managers, Digital Sales Experts, etc. If you have strong communication skills, sales can be a high-growth career path.

Skills Needed for a Sales Career:

  • Communication
  • Negotiation
  • Customer Handling
  • CRM Software Knowledge
  • Follow-up Techniques

Conclusion:

Sales is the heart of any business. No business can survive without it. Whether you’re running a small shop or a large company, having strong sales skills is essential. With the right strategy and understanding of your customers, you can boost your sales multiple times and drive your business toward success.

For More – News.BadaBusiness.com

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business loan Business motivation Business Startup Ideas MSME msme loan

MSME Loans in India: How to apply

Millions of small and medium businesses (MSMEs – Micro, Small & Medium Enterprises) are the backbone of India’s economic growth. If you

want to start your own business or expand an existing one, an MSME loan can be a great financial option for you. Let’s understand how to get an MSME loan, who is eligible, what documents are required, and how to apply.


What is an MSME Loan?

An MSME loan is financial assistance provided by banks or NBFCs (Non-Banking Financial Companies) to micro, small, and medium enterprises for business purposes. It can be used for:

  • Working capital
  • Purchasing machinery
  • Business expansion
  • Raw material purchase, and more

Eligibility Criteria for MSME Loan:

  • The applicant must be an Indian citizen
  • Any new or existing MSME business
  • Business must be registered (Udyam Registration required)
  • Bank statements and income proof required
  • In some schemes, a good CIBIL score is also important

Documents Required:

  • Aadhaar Card / PAN Card
  • Udyam Registration Certificate
  • Bank Statements (last 6–12 months)
  • Business proof (GST, Trade License, etc.)
  • Income documents and balance sheet (for existing businesses)
  • Passport-size photographs

How to Get an MSME Loan – Step-by-Step Process:

Step 1: Register on Udyam Portal
To avail an MSME loan, you must first register your business on the Udyam Portal.
👉 Website: udyamregistration.gov.in

Step 2: Choose a Loan Scheme
The government and banks offer various loan schemes, such as:

  • Mudra Loan (Shishu, Kishor, Tarun)
  • Credit Guarantee Fund Scheme (CGTMSE)
  • Stand-Up India Scheme
  • PMEGP Loan (Prime Minister Employment Generation Programme)

Step 3: Approach Bank or Financial Institution
Visit your nearest bank, NBFC, or apply via an online lending platform.

Step 4: Fill the Application Form & Submit Documents
Apply online or offline and upload/submit the required documents.

Step 5: Loan Processing & Approval
The bank will verify your documents and approve the loan accordingly.

Step 6: Loan Disbursement
Once approved, the loan amount will be transferred directly to your bank account.


Benefits of MSME Loans:

  • Lower interest rates
  • Collateral-free loans (in certain schemes)
  • Easy repayment options
  • Opportunity to grow your business
  • Subsidies and tax benefits

Important Tips:

  • Always compare interest rates and EMIs
  • Maintain a good CIBIL score
  • File GST and returns on time
  • Keep all your business documents updated and accurate

Conclusion:

If you’re a small business owner or aspiring entrepreneur, an MSME loan can help you turn your dreams into reality. Just choose the right scheme, prepare your documents, and follow the application process carefully.

For more information, stay connected with us at News.BadaBusiness.com

 

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Business Case Studies Business Startup Ideas News Private Equity Funding Process & Business Expansion Startup Strategy

Ather Energy IPO April 2025

Ather Energy Converts Preference Shares Into Equity: Poised for IPO in April 2025

 

Ather Energy, one of India’s leading electric vehicle (EV) startups, has recently made a strategic move by converting its preference shares into equity, a decision that is paving the way for the company’s Initial Public Offering (IPO), which is expected to launch in April 2025. This financial restructuring is part of Ather’s broader strategy to align its capital structure with public market standards, making the upcoming IPO a highly anticipated event for investors in the electric vehicle market.

What Does Converting Preference Shares Into Equity Mean?

In corporate finance, preference shares are typically issued to early investors or venture capital firms, offering them certain advantages like priority in dividend payouts and claims during liquidation. By converting these preference shares into common equity, Ather Energy is simplifying its capital structure and positioning itself to attract more institutional investors and retail investors as part of its IPO launch. This move also ensures that the company is fully aligned with public market expectations before it lists on the stock exchange.

This conversion to equity is an essential step as Ather Energy prepares for its public offering, making its financial reporting more transparent and appealing to potential investors interested in the rapidly growing electric vehicle sector.

Ather’s Growing Position in the EV Market

Founded in 2013 by IIT graduates Tarun Mehta and Swapnil Jain, Ather Energy is at the forefront of India’s electric mobility revolution. With its flagship products like the Ather 450X and the Ather 450 Plus, the company has quickly captured significant market share in India’s competitive electric two-wheeler market. Known for its innovative technology and premium design, Ather’s scooters are equipped with smart features, long battery range, and fast charging capabilities that appeal to modern consumers.

The company has also been focused on expanding its EV charging network across India, aiming to make it easier for customers to adopt electric vehicles and reduce range anxiety. As a result, Ather Energy has become a key player in India’s sustainable transportation landscape, attracting significant funding from investors like Hero MotoCorp and Accel.

Why the IPO?

The decision to go public through an IPO is a pivotal move for Ather Energy, which intends to raise substantial capital for scaling its manufacturing operations, accelerating R&D for next-generation electric vehicles, and expanding its sales and service network across India. By listing on the stock market, Ather Energy aims to enhance its brand visibility and position itself as a leader in India’s electric vehicle industry. The IPO is expected to be a major event in the Indian EV market, attracting both green investors and those looking to capitalize on the long-term growth potential of the clean energy sector.

Additionally, the funds raised will help Ather Energy explore international expansion opportunities, particularly in regions with growing demand for electric mobility, such as Europe and Southeast Asia. The capital could also help the company diversify its product portfolio to include new electric scooters and even electric cars, expanding its reach in the electric mobility market.

Investor Interest and Market Outlook

With the Indian electric vehicle market expected to grow at a rapid pace in the coming years, Ather Energy’s IPO is likely to generate significant investor interest. The Indian government’s push toward sustainable transportation, coupled with stricter emission regulations, is driving the shift toward electric mobility. As a result, companies like Ather Energy are poised for growth in the green economy, with a growing customer base looking for clean, affordable, and efficient electric vehicles.

Analysts predict that Ather Energy’s post-IPO valuation could see substantial growth, particularly if the company continues to innovate with connected vehicle technology, battery solutions, and charging infrastructure. Investors will be watching closely to see how Ather can compete with other electric vehicle startups and established players in the market, such as Ola Electric, Bajaj Auto, and TVS Motor Company.

Challenges Ahead for Ather Energy

Despite its strong position, Ather Energy faces several challenges as it scales. While the EV industry in India is growing, it still faces hurdles such as limited charging infrastructure, range anxiety, and high upfront costs for consumers. Furthermore, as more automotive giants and startups enter the electric vehicle space, Ather will need to differentiate itself through customer-centric innovation and by expanding its after-sales service offerings.

The company will also need to navigate regulatory challenges as governments around the world begin to implement more stringent regulations on electric vehicle standards and battery safety. Addressing these challenges will be key to Ather’s success post-IPO.

Conclusion

Ather Energy’s decision to convert preference shares into equity is a key step as it prepares for its IPO in April 2025. With the IPO, Ather Energy is positioning itself as a leader in the electric vehicle market, looking to raise funds for expansion and capitalize on the growing demand for electric mobility in India and abroad. Investors will be closely monitoring the company’s progress and strategies in the coming months to see how it will maintain its competitive edge in a rapidly evolving market.

As the company moves towards becoming a publicly traded entity, Ather Energy’s performance will be seen as a bellwether for the future of the electric vehicle industry and the shift toward sustainable transportation.

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Business Startup Ideas MSME Startup Strategy Technology

1.14 Lakh Startups Create Over 12 Lakh Jobs in India

1.14 Lakh Startups Create Over 12 Lakh Jobs in India: Finance Ministry

India’s startup ecosystem is witnessing unprecedented growth. According to the Finance Ministry, over 1.14 lakh startups have generated more than 12 lakh (1.2 million) jobs in the country. This massive contribution to job creation in India highlights the importance of startups in fueling economic growth, innovation, and employment opportunities.

These startups are not only creating jobs but are also pioneering new green technologies and solutions to global challenges, such as climate change and carbon emissions. A growing trend among these startups is their focus on helping carbon dioxide (CO2) find a new life through carbon capture and carbon utilization technologies. This sustainable innovation is helping reduce the carbon footprint and transform CO2 into useful products like plastics, fuels, and other materials, making significant strides in India’s journey towards eco-friendly growth.

E-commerce Giants Like Udaan Play a Vital Role

Among the many players in the e-commerce industry in India, Udaan has become a prime example of how digital transformation is driving both business growth and job creation. Udaan connects small businesses to large markets, enabling them to scale and reach new customers, and significantly contributing to small business growth. Through its platform, Udaan streamlines the supply chain and opens up access to larger business networks, which in turn creates new employment opportunities in sectors such as logistics, technology, and customer service.

By fostering the growth of e-commerce startups, platforms like Udaan are shaping the future of the Indian digital economy, offering a glimpse into the future of online marketplaces and the vast potential they hold for job creation and business expansion.

A Vision for the Future: Sustainable Growth and Innovation

India’s startup revolution is not just about business growth; it’s also about creating a more inclusive, sustainable future. Startups are embracing green technologies, like carbon capture and utilization (CCU), which are helping the country take major strides in addressing environmental concerns. These technologies offer promising solutions to reduce carbon emissions and contribute to a cleaner environment, making India a leader in the global race toward sustainable development.

The growth of startups also aligns with the vision of a digital economy that promotes inclusive growth by creating job opportunities for people from all sectors. Eco-friendly innovations in India’s startups are not only focusing on business profits but are also significantly contributing to addressing global warming and building a greener future for the country.

Conclusion: Startups Driving India’s Economic Transformation

India’s startups, whether in the fields of e-commerce, sustainability, or technology, are creating new opportunities, advancing job creation, and contributing to economic growth. By embracing green innovations, these startups are making strides toward reducing India’s carbon footprint while building a future that prioritizes both environmental sustainability and economic prosperity.

The combination of carbon utilization technologies and the rapid growth of e-commerce platforms like Udaan is helping India move toward a more inclusive and sustainable future. This is just the beginning of India’s startup ecosystem revolution, where job creation, technological advancement, and environmental sustainability go hand in hand to shape a prosperous and eco-friendly future.

“Startups in India,” “Job Creation,” “Green Technologies,” “Sustainable Innovation,” “Carbon Capture,” “E-commerce Growth,” “Small Business Growth,” and “Eco-friendly Growth”.

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MSME

Amazon launches Its First ‘Digital Kendra’ To Help MSMEs Start Digital Journey!

Setting its first brick-and-mortar ‘Digital Kendra’ in Surat, Gujarat, Amazon India announced the launch of its first resource center in India.

Staying true to its mission to digitize 10 million Indian small and medium businesses (SMBs), Amazon ‘Digital Kendras’ will act as establishments and will provide opportunities to small business owners to learn about the benefits of e-commerce. It will also avail the third-party services like shipping and logistics support, cataloging assistance, digital marketing services, GST, and taxation support to kick start their journey towards being digital entrepreneurs.

Manish Tiwary, Vice President at Amazon India said, “This is an important step towards the commitment we have made to digitize MSMEs. Our thought process was that if Amazon can go down to these MSME clusters and handhold them through their journey of digitization, it will help small businesses take their first steps towards e-commerce. Our trained resource partners will take these MSMEs through all the services and various programs which Amazon provides.”

“Amazon believes that a sustainable way for MSMEs to get on their feet is to go digital. And having the comfort of a physical center will only help MSMEs get the right level of confidence,” added Tiwary.

Tiwary added that Amazon India has helped Indian MSMEs export $1 billion in shipments in the last 12 months, under its ‘Global Selling’ program. Of the 850,000 sellers on Amazon India, the e-commerce major has onboarded over 300,000 sellers since January 2020.

“Last year at Smbhav, we had announced that Amazon will invest $1 billion in India to help digitize 10 million Indian MSMEs by 2025. And today, we take one more important step towards that goal as we open our first Amazon ‘Digital Kendra’ in Surat, Gujarat. This is an earnest endeavor to bring the right tools, support, and services infrastructure closer to where MSMEs are based and help them benefit from e-commerce,” said Amit Agarwal, senior vice president, and country head, Amazon India.

Amazon India has more than 100,000 sellers in Gujarat, at present, Tiwary added.

Last year, during Amazon Inc founder Jeff Bezos’s visit to India, the company had announced three important commitments – to digitally enable 10 million MSMEs, enable eCommerce exports worth $10 billion and create 1 million additional jobs in India between 2020 and 2025.

Based on the feedback for its first ‘Digital Kendra’, Amazon India will look to open more such resource centers in the country.

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MSME

Govt Announces The Inclusion Of Retail & Wholesale Trades Under MSMEs

Minister of MSME and Road Transport and Highways Shri Nitin Gadkari announced revised guidelines for MSMEs with the inclusion of Retail and Wholesale trades as MSMEs. With this announcement, the retail and wholesale traders will now also get the benefit of priority sector lending under RBI guidelines.

He also said that earlier both the retail and wholesale trade sector was left out of the ambit of MSMEs. But now the revised guidelines will benefit around 2.5 crore retail and wholesale traders, and will also allow them to register on the Udyam portal.

Commenting on the development, the Confederation of All India Traders (CAIT) said, with this decision, traders will be able to avail requisite finances from banks and financial institutions under priority sector lending.

The traders can now avail the benefits of several other government schemes for MSMEs, he also added in his statement.

The move has an immediate impact on smaller retailers & wholesalers with businesses up to Rs 250 crore of turnovers in availing immediate-term finance as part of various schemes announced under Atmanirbhar Bharat.

The new guidelines received a warm welcome from the retail and trade associations stating that this will enable a large number of traders to get access to the crucial capital that has been impacted greatly due to the COVID 19 pandemic.

All the measures that were announced for the MSME sector in the past year will now also apply to the retail and wholesale traders as well. This landmark decision by the central government will have a structural impact on the sector and will provide better funding options for businesses that want to get structured.

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MSME

SIDBI Joins Hands With Global Alliance For Mass Entrepreneurship To Help MSMEs Revive

The Small Industries Development Bank of India (SIDBI) and the Global Alliance for Mass Entrepreneurship (GAME) have entered into an MoU to help the MSMEs overcome their challenges that were elevated during the pandemic, along with the longstanding capacity gaps in the sector.

The MoU covers vast themes that include expanding credit access, building competitive clusters, increasing formalization, and improving the legal framework for ease of doing business.

Both the organizations also committed that 25 percent of the beneficiaries from the partnership would be women entrepreneurs.

The partnership will also focus on areas that include scaling up Udyam Registration as a unique ID for an MSME to access schemes across the entire MSME universe, leveraging SIDBI`s financial schemes to further formalize enterprises, among others.

According to GAME Co-founder Mekin Maheshwari, “This long-standing experience combined with the force of GAME`s 80+diverse partner alliance should ease the access to credit and a range of new support services for MSMEs at large scale.”

“We hope the power of the Alliance can be leveraged for nation-building efforts such as formalizing MSMEs and substantially improving access to credit & non-financial services,” said SIDBI Chairman and Managing Director, Sivasubramanian Raman.

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MSME

Validity Of Udhyog Aadhaar Extended Till Dec 31, 2021; MSME Entrepreneurs Can Register For Free!

The Ministry of Micro, Small, and Medium Enterprises (MSME) has extended the validity of Entrepreneurs Memorandum (EM) Part-II and Udyog Aadhaar Memorandums (UAMs) from March 31 to December 31, 2021.

This extension will provide a sigh of relief as it will facilitate the holders to avail the benefits of the provisions under various existing schemes and incentives. The numerous benefits will also include Priority Sector Lending benefits for MSMEs.

All enterprises registered until June 30, 202, were earlier required to file a new registration on the Udyam Registration Portal before March 31, 2021.

UAM is a single-page registration form that involves a self-declaration format. In this form, the MSME entrepreneur will have to self-certify the existence of his/her enterprise, bank account details, owner`s AADHAR details, and other required official information.

According to an IBEF report, India has about 6.3 crore MSMEs majorly dominated by micro-enterprises, and the number of registered MSMEs grew 18.5 percent Y-o-Y to reach 25.13 lakh (2.5 million) units in 2020 from 21.21 lakh (2.1 million) units in 2019.

As of June 17, 2021, the portal has facilitated the registration and classification of more than 33 lakh enterprises, as per the official data.

According to the official statement issued by the MSME ministry, “the said amendment has been carried out considering the hardships faced by MSMEs during the prevailing COVID-19 situation and the representations received from the various MSME associations, financial institutions, and government departments dealing with the interest of MSME Sector”.

The MSME ministry expects the smooth migration of the existing UAM holders to the new system of Udyam registration, which was launched in July 2020. They would avail the benefits of the government schemes, thereby paving the way for empowering & strengthening MSMEs and leading to their faster recovery, boost to their economic activity and creation of jobs.

It is a one-time registration, and hence, no renewal is necessary. A permanent registration number is provided post the registration, and after completion of the process, an online certificate will be issued.

The enterprises can register for free on https://udyamregistration.gov.in  and without any documents. However, they will require PAN and Aadhaar cards for registering on the Udyam portal.

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MSME Technology

Nitin Gadkari: India`s Transport Sector Will Transform With Bio-fuels & Low-Cost Battery Technology

India`s Union Minister for Road Transport & Highways and Micro Small & Medium Enterprises said that the transport sector in the country is transforming rapidly with the growing use of bio-fuels in all kinds of vehicles.

While delivering the plenary address at a three-day virtual Conference of BRICS Network Universities based on the theme of electric mobility, he also added that the country has also made a lot of progress about low-cost battery technology. It is not only good for sustainability and the environment but also the economy as it will open up new livelihoods in the country.

The conference was inaugurated at IIT Bombay on June 16, 2021, and was a part of the engagements that India is hosting under the education stream during its Chairship of the 13th BRICS Summit this year. IIT Bombay is the lead institution of India for the BRICS Network University.

Eighteen experts from Brazil, Russia, India, China, and S. Africa discussed the distinct aspects of electric mobility like traffic management, hydrogen technology, hybrid vehicles, lithium-ion batteries, and linkage between e-mobility and livelihoods for three days.

Over 100 students, researchers, and faculty from the BRICS Network Universities of the five-member countries participated in the conference.

Shri Nitin Gadkari also urged the IITs in the country to dig deeper and further research innovative technology to bring a revolution in e-mobility. He also called for research cooperation among the BRICS countries in this sector.

Secretary, Higher Education, Amit Khare expressed hope that the interactions between the best minds from the BRICS countries will benefit each member country in their collective quest for sustainability and inclusive growth.

BRICS Network University is a union of higher education institutions of the five BRICS member countries, formed to enhance educational cooperation in general, and especially in the realm of research and innovation.

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Business motivation Business Startup Ideas Startup

5 Best Non Tech Business Ideas You Can Start In 2021!

Are you looking to launch a startup in 2021? Do you have the potential to build a profitable business but not trying due to a lack of technical skills? Do not lose heart because there are some of the best non tech startup ideas waiting for you in this article.

The term “startup” in today`s world often paints a picture in our heads of a business that has something to do with modern-day technology. Technology is an essential aspect of every business today without an iota of doubt. However, it certainly does not mean that every business needs to be technology-based.

While some entrepreneurs might jump with excitement about launching a new app, for others the idea of technology being so complex can be quite intimidating. There are multiple non-tech startup ideas that young and aspiring entrepreneurs, solopreneurs, and wantrepreneurs who lack technical skills can use to and start their entrepreneurial journey.

We have compiled a list of the five best small business ideas that involve minimum to zero technical knowledge and you can start them in 2021:

  1. Interior Decoration

Many people in India want to decorate their homes in an elegant and sophisticated way. However, they do not know the drill and stay confused about where they should begin. If you have a knack for revamping homes and possess an ability to go into details, Interior Decoration can be your best bet.

Good interior decorators are either expensive or hard to find. You can begin on small scale and later can expand your business. There are certain online tools related to designing as well that do not require advanced knowledge of technology and can be easily learned.

  1. Franchise

Think of a franchise as a “plug & play” business that comes with an organized system and a business structure in its right place. If you do not want to take much risk, becoming a franchisee of a well-established brand is the ultimate money making ideas.

For a fee, you can receive a popular and fully established brand catering to a certain demographic area. It could be apparel, furniture, a café chain, a food chain, or an edtech startup-like Bada Business. To become a franchise partner is highly beneficial for someone new to the business world, and starting afresh.

  1. Online Tutoring

Do you have an upper hand in any subject? If yes, then you can start taking online classes. Whether you excel in music or have a solid grip on physics or chemical equations, with online classes you can generate a new source of revenue.

Today, almost everyone is using social media platforms like Facebook or Instagram, Google Meet, or Zoom meetings. You too can pursue your entrepreneurial dream by using one of these platforms to take classes. It is one of the best small business ideas that you can start with zero or minimum investment.

  1. Painting Business

A good piece of art can give meaning to this world. From living room to bedroom, workplace to the boardroom, a good painting can not only enhance the beauty of void space but can also fetch a great price. If you are blessed with creative instincts, you can start selling your masterpieces for a good price. However, you can also start exhibiting the work of other artists via painting exhibitions and earn good revenue.

  1. Kids Party Planner

Planning a birthday party for kids is not child`s play. Kids have free imagination and innocent concepts when it comes to their birthday parties. From fun activities to delicious food, there is a lot that needs to be taken care of. If you are good at managing parties and events, you can also become a kids` party planner.

To start one of the above-mentioned business ideas, you neither require a lot of investment nor you need to be technically sound. These money-making ideas need a solid business plan and never-ending determination and passion to pursue dreams.

It is also true that once you start a business, you will face many unknown challenges. However, fret not! With our ‘Problem Solving Courses, you can find creative and practical solutions to your burning business problem.