Category: Marketing

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Marketing

The Moms Co: How this brand is helping would-be Mothers with Toxin-free Products!

Necessity is the mother of all inventions’. And today we will unravel the success story of one such purpose-driven brand- The Moms Co. The brand which has raised $8 million (Rs 58.4 crore at the current exchange rate) in its third round of funding is riding on a wave of success. The existing investors Saama Capital and DSG Consumer Partners led the Series B round of funding.

The Moms Co. is a wellness start-up that began in 2016. Based out of Delhi, The Moms Co came into existence when the husband-wife duo Malika and Mohit Sadani had their second daughter. The couple moved to Gurgaon from London after her delivery. Malik`s struggle to find a safe, natural, and toxin-free product for her baby in India led to the birth of The Moms Co.

In today`s time, hygiene is paramount! The topmost priority of new-age parents is to keep their babies safe from diseases. No couple would want their child to open his eyes in an unhygienic environment. Also, maintaining a sanitized environment is essential for the mental and physical wellness of the expecting mother.

 

“Finding a premium quality product for my daughter that was natural, safe, and toxin-free was so difficult that I had to rely on my friends traveling from abroad to India to get my stock. On discussing the ordeal with other mothers, I soon realized others like me were also facing similar challenges. It just struck to me that no brand in India was listening to us moms and trying to resolve our requirements,” explains founder & CEO Malika Sadani.

What finally triggered her to come up with her brand is when a friend of the couple traveling from the US couldn`t get the products they had ordered due to heavy snow in Boston. That`s when the couple finally decided to do thorough research and go deeper into the supply chain. They wanted to know if high-quality products can be made in India.
It was then that she decided to take her first step towards The Moms Co. Before setting her foot as an entrepreneur, Malika, who has done her graduation from the Welingkar Institute of Management, has worked as a banker with ICICI bank. Her husband Mohit is an IIM Ahmedabad alumnus and worked with big hotshots like Mckinsey & e-commerce unicorn Snapdeal.

So what makes this brand special? Their excellent quality standards! The company`s products are developed by highly skilled experts across Australia, India & Switzerland. The ingredients used in their products are checked thoroughly against databases available around the globe.
The products then undergo stability tests to ensure that their quality and stability are intact across varied humidity and temperature conditions. Each product undergoes microbial tests to determine they are free from heavy metals, mineral oil, and microbial growth.
After going through a series of tests, the products are finally sent for dermatological evaluation to ensure they are free from any irritants. Their entire product range is certified toxin-free and deemed safe by Safe Cosmetics Australia.

At present, The Moms Co has a market size of Rs 10,000 Cr and growing exponentially at 20% annually. With most of the mothers spending time online on research and for their daily shopping needs, the brand is gradually shifting to online as well.

The Moms Co. is coming out with a wide range of products for hair, skin, pregnancy & baby care, and another 25 expected by the end of 2020. They are trying to evolve as a one-stop destination for pre-natal, post-natal, and baby care products.

Malika`s journey is an inspiration! Her motivational story can inspire people to achieve big by turning dreams into reality. But conceptualization of an idea can take more than just thorough research about the market. Know how can you expand your start-up and establish it as a brand. Visit www.badabusiness.com to join https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads

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Marketing

What is Channel of Distribution? Here are 3 Factors Businesses Should Keep in Mind While Choosing Distribution Channels

Channel of Distributions for Business | Representative Image (Photo Credits: Pixabay)
Channel of Distributions for Business | Representative Image (Photo Credits: Pixabay)

No business can survive on its own. It needs a proper and robust network to carry on its business smoothly and ensure regular transportation of goods from the site of production to various market outlets. A business should carefully choose its channel of distribution so that its manufactured products reach the customers on time. This also ensure that the investment in the stocks and products is repaid quickly by materialising sales. 4 Top HR Trends & Priorities for 2021.

A distribution channel a network or  chain of middle men or intermediaries through which manufactured products passe until they reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. It is part of a firm’s marketing strategy. There are two forms of  distribution channels -direct and indirect. Direct channels does not involve any middlemen and the product reaches to the customers directly from manufacturing site. In an indirect channel, product passes through various intermediaries to reach the final consumers. 8 Types of Working Capital & Everything you should know about them!

Here are factors that need to be considered while choosing a distribution channel –

Nature of the product 

The first and the foremost aspect while deciding the channel of distribution is the type and nature of the product. If the product is perishable in nature, which get spoiled easily and quickly, should mostly use direct channel of distribution so that the goods reach the customers fresh and well in time. However for durable and semi-durable products longer and indirect channels of distribution can be used.

Cost of Distribution Channel

Another important aspect to be considered for determining the channel of distribution is the cost involved. Mostly the direct channels are less expensive than the indirect ones and involves less time . Firm should examine various options available and choose the one which is most cost effective. Every middlemen involved leads to an additional increase in the overall price of the product.

Channel of Distributions Used by Competitors- 

Firms should also look at the channels of distributions being used by its various competitors. It gives firm a sense of expenditure related to distribution channels to the firm. The business could also take the first mover advantage. By regularly analysing the market scenarios, businesses can quickly change the channels to have an advantage over its competitors.

Firms should be careful while  choosing a channel of production and it is the only source through which its products reach the customers and sales materlise. Any distribution channel should be flexible enough to accommodate for opportunities and threats of the dynamic business environment.

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Marketing

Brand Positioning Statement: How it can help you prioritize business growth strategies

brand positioning

In the digital age, business growth strategies and tactics are constantly evolving. As the dynamics of advertisement are rapidly changing, it has become essential for brands to keep up with the latest trends.

But when the algorithms, social media platforms, customer behavior, and interests are changing rapidly, it is difficult to figure out what to focus on to build a successful brand statement.

Now, for instance, you are preparing to bring a new product to the market. After spending countless hours, minutes, days, weeks, and months, even years to determine what sets your product apart from the competition, you create and develop a brand identity.

But how can you ensure that your marketing efforts are aligned with the brand?

According to a report by Forbes, ‘ 38% of users stop interacting with a website, if the layout is unattractive, and 39% of the website visitors stop engaging if the images do not upload quickly’.

The report further explained that after watching a branded social video, 64% of consumers purchase the product. A consistent brand presence across all the social media platforms increases the revenue by up to 23%.

So what does this mean for you if you want to launch a new product in the market? Well, here brand positioning plays a vital role.

But what is brand positioning?

In simple words, it is a brilliant way to tell the world how your brand or product is unique and different from the competitors. It also explains how the product will give your customers a never-before experience, by filling their particular needs.

A brand positioning statement is a wonderful way, where you can let your creative juices flow to describe the key values and qualities that your products comprise and customers are searching for.

A well-crafted brand positioning statement conveys the value proposition to the target audience while describing the brand`s identity, purpose, and distinguishing features.

So whether you are an entrepreneur, solopreneur, or a businessman who is willing to craft a brand statement, it is necessary to get crystal clear on these aspects of your business:

  1. Emotional connection with Target audience: A positioning statement is all about emotions and less about facts. Identify the benefits that will hit the right chord and try to inculcate that element while writing into your brand statement.
  2. Customer Pains: Take ample time to figure out how your product will resolve customer problems. Brainstorm and then try to capture that into your position statement, briefly.
  3. Brand promise: As the competition is huge in the market, you must focus on your product`s unique value and distinct benefits that cater to the pain points of the target market.
  4. Brand identity & core values: What most brands fail to recognize is that it`s not the sales of your products, but your customer`s perception that determines the value of your brand in the marketplace. Hence, keep your brand values align with the target audience when writing a positioning statement.

An excellently written brand statement will help customers to relate to the brand stories, values, mission & vision. This will further help them to develop a strong connection with your brand on a deep level.

Want to create a unique positioning for your brand? Learn how you can create a deep connection with your audience which is beyond buyer and seller relationship with our Problem Solving Courses. Find 600 business templates that will help you create a unique brand identity.

Click here https://www.badabusiness.com/psc?ref_code=ArticlesLeads  and move towards a better brand positioning for your products.

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Marketing

5 Powerful & Affordable Local Marketing Strategies to Grow your Business!

local-marketing

Whether you are running a company worth a million dollars, a small business owner, an entrepreneur, or a solopreneur, marketing is necessary for every product or service. But, small or local business owners probably lack financial resources that are significant to advertise products in the niche market.

However, marketing can be done even with just a shoestring budget. Yes, you heard it right! Any marketing strategy will yield perceived impact, as long as you know how to implement them effectively. Having said that there are many local marketing strategies, which are quite cost-effective and very impactful.

One thing that every business owner must take into consideration is that not every marketing strategy will be suitable for your business. Hence, you must be aware of customer behavior, your competitors in the market, and your niche market.

You must pick your marketing strategy with caution, considering your budget and lack of luxury to do a marketing do-over.

To make it all easy for you, here are 5 inexpensive local marketing strategies for your business:

  1. Creative Packaging

Creativity can help you find solutions to overcome challenges. Creative packaging can be an excellent marketing stint. It does not necessarily have to be an expensive one, but it should catch the attention of your customers. Hence, don`t be afraid to think out of the box!

  1. Sponsor Local Events

If you are an entrepreneur or a new start-up, local events are the best place to make your brand a presence. Small local events are sponsored by multiple brands. Each brand pays only a small sum of money to get featured on the list of sponsors. Find out the upcoming local events and get associated with the ones that will help you target the right set of audiences.

  1. Use the power of Social Media

Social Media in today`s world is an impressive way to make an impact on your customer base. Instead of selling your product or services, educate your audiences. Tell them how a particular product will solve their burning problem. Build a stronger relationship with your customers that will help to establish your credibility and trust.

  1. Effective Promotional Schemes

With cut-throat competition in the market, brand promotion is extremely critical. If you are planning to introduce a new product in the market, you need people to try out your service or product. It is always a good idea to offer free samples and trials to ensure your target customers can experience your services first hand.

  1. Take Customer Feedback

Retaining an existing customer is always cheaper than getting a new one. Hence, before you think about buying a new client database to churn out a new marketing strategy, use your existing customer database constructively.

Customers are happy to give honest feedback on the products and services they have paid for. With an engaging feedback process, you can make your customers feel valued and learn the multiple ways of improving your business.

Marketing strategies need not be expensive, rather creative and effective! Unlock your business`s true revenue potential with our aforementioned local marketing strategies and a lot of deep business insights with our Everything About Entrepreneurship (EAE) program.  Visit https://www.badabusiness.com/?ref_code=ArticlesLeads. Click now!

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Marketing

7 Powerful Marketing Ideas to Boost your Business in 2021

marketing ideas

The unexpected turn-out of events, involving COVID-19 is making both consumers and businesses face a new reality. As the consumers are shifting to digital platforms, taking the right action, and finding the right message that can connect your brand with the customers can be challenging.

A Gartner report suggests that ‘comfort and security are two aspects that consumer is looking for to create a protected environment for themselves and their families.’ Every ad campaign, message, and channel must evoke a feeling that will make customers buy your product.

If you are looking to revive your business in 2021, here are the best New Year Marketing Ideas to help you achieve your profit goals:

 

  1. Make a World Class Website- With the entire world shifting to digital platforms; creating a website with neat & clean design will attract customers in great numbers. Use a white background and keep the interface simple so that customers can find what they are looking for in one glance. Do not forget to mention Call-to-action!

 

  1. Track Customer`s Buying Behaviour- Consumers have become more aware and careful about where they spend their money. Hence, track what triggers them to click on your website, old patterns of purchasing, issues your customers are facing, and what makes them go to your competitor`s website. Your marketing Ideas for New Year should be based on the analysis of your customer`s data.

 

  1. Anticipatory Content- Create good content that will solve your customer`s problem. From infographics to videos, create content that is short, crisp, and sends out a clear message.

 

  1. Shift to Inbound Marketing- Ditch old & traditional marketing methods and switch to Inbound marketing. Invest in content marketing, blogging, SEO, Social Media, and PPC marketing that will improve your brand awareness. This Marketing idea will help your product reach the right customer.

 

  1. Build Your Database- The most valuable thing in today`s world is ‘database’. Collect your consumer`s details like e-mail addresses, contact numbers, interests, and their buying behavior to create personas. Build a database of your existing and prospective buyers. Invest in good CRM software and it will help you increase your sales.

 

  1. Renew your Old Data- Build new relationships with your old customers. Follow up with them but not to pitch your product, but to cultivate a relationship with them by using the 40-20-40 rule.

 

Your 40% focus should be on maintaining a relationship, while 20% should be about selling your product, and 40% on building a relationship. Whether you are an entrepreneur or wantrepreneur, following this New Year Marketing Idea can help you grow your business.

 

  1. Story Telling for Recall- Create a brand`s story that a customer will remember for a long time. A good story that creates a delightful experience in a customer`s mind will help him/her to remember your product or brand. This will help you to build customer loyalty.

New Year Marketing Ideas mentioned above will help you to outreach your customers in a more efficient way.

You can also join https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeadsto get lifetime access to our Everything About Entrepreneurship course.  Visit now!

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Marketing Student Webinar

Resourceful Techniques For Improving Sales In FMCG Sector

बिजनेस टिप्स
बिजनेस टिप्स

One of the extremely competitive industries is FMCG. This industry is always on the edge of change with rapid growth in terms of customer choices and preferences. Sales are one substantial factor for any business which every brand owner wants to achieve. FMCG business sales act similar to a balancer in which both the side required to be balanced equally.

In FMCG, quality and price are the main objectives to fulfil the sales targets. It doesn’t matter whether you sell any products the basic factors remain the same. In past years, many new ways came up to increase the sales have taken place like high use of e-commerce websites and subscription boxes have developed, and catered to niche markets. Thanks to the internet and technology developments have acted upon the industry to run the business.

So, if you want to dominate this competitive sector, then follow the following sales increasing tips and grow your business.

Try To Learn Your Customer’s Requirements

With a change in time, your customer changes with its purchasing habit also change. Its observed customer habit and buying attitude are changing rapidly, and to interpret this attitude of customer behaviour towards the products of your brand, one needs to build its own strategy.

It will aid you, in the long run, to know about customer attitudes and capturing the market. Therefore, you’re first towards facing the competition, and standing up front in the market is to know who is your real customer and then know their buying nature.

Set Dealer Margins

Being new in the industry and aim to build your brand, then you should set the margins for dealers who are going to buy your product. These people will buy the product with cash or credit to and make it reach your target audience. Make sure your pricing strategy should be made by focusing on all the factors like the discounts they will offer to customers.

To attract the dealer towards your product, you need to offer them a quantity discount which attracts them to order products in huge quantities. Think about the commission percentage also and limit at what level they can earn this commission. Hence, once you know your customer then focus on the dealers who will help you to reach your customer.

Maintain Your Operation Effectively

An operation in the company is needed to be focused very efficiently in any company. For this one, needs to acquire proper tools to manage all operational activity. FMCG industry is observing changes in every aspect like tastes and choices, so one should know the precise type of customer software to make your business grow.

Look and work towards maintaining all operations in your company, from managing deals to understanding the customer with quality and quantity of the product. Once you streamline your operational factor, it will easy to manage and reach the target sales.

After Sales Services

For any business, the most significant factor is to build the reliability, approachability, and convenience of after-sale service warranty claims and possible refunds. You should never ignore your customer once they have bought your product. If you do so then, not only you lose one loyal customer and lose trust in the market.

The brand which is easily accessible and available for all kinds of queries always creates a strong relationship between them. As it said, one happy customer brings more customers, similarly, one unhappy customer can make you lose potential customers.

The FMCG industry is a high potential growth industry. You can find a lot of hidden growth strategies for existing and new brands. The main point is not how many years you have given in the industry, but also how smart you make your business strategies. Utilize the given tips to increase the sales of your brand.

 

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Marketing

Easy And Useful Tips For Festive Marketing Campaign

This pandemic has changed the aspect of the festive season feel and has drastically changed the business possibilities for all businesses. And it’s visible how the brand owners have transformed its marketing strategies to achieve the sales target in this pandemic time. The change in this market strategy is for the only hope to bring back falling businesses into life again.

The festive season is here again! Everyone is thinking about how to shop for dear ones with the unrelenting fear of corona spread. Therefore, if you want to plan to grab this golden opportunity to boost your sale and revenue, it’s time to start planning your festive marketing by following all the safety norms for your customers.

Due to the pandemic, a customer prefers online shopping for festivals. India is a land full of festivals like Navratri, Durga Puja, Diwali and this is the time of the year when officially festive shopping days begin. We bring you a few festive marketing ideas that can help you supercharge your sales.

Review Your Performance

When you go over your previous performance in terms of sale, you come across how successful or down it was. It is okay as every brand face ups and downs. More significant is what you learn from it and how you improve it this time.

Well, once you are over with analysis and reporting, you need to list down the points that concern your team. Your team directly connects your brand with your customer. Think out what skills and training are needed to optimize the productivity of your employees. 

Website Personalization

Personalization is not personalizing the name only but also about providing relevant content to the users. During this festive season, build eye-catching and relevant content. The web site landing page is the first a user sees and entices new or existing clients.

For this, you can plan a festive theme landing page for the festive season. The following step after designing a website, you should focus on the content which is related to the festivals, the more personalized content more traffic from the organic crowd. And most importantly, don’t forget to fix the website mobile-friendly website, so that it’s easy for the user to access.

Use Custom Hashtags

Hashtags are trending and popular in almost all channels. It makes it a lot easier to get to your user. By many digital marketers, hashtags are a successful tactic for gaining. For spreading awareness or taking off a campaign for creating some buzz and make it trending.

When you are working on designing and content for social media marketing, then takes time to research and making custom hashtags for your festive season. There many examples where hashtags turn out to be the reason for the success of the effort.

Make Social and Ads Marketing Plan

Creating personalized marketing helps you to establish a relationship with your audience. Festive seasons mean great deals and offer throughout the time online or offline market. And social media is a smart choice and platform for this start of business growth.

Therefore, planning, social media calendar, and ad structure before this festive season will help you to streamline your work in the time of the festal season. It will assist you to increase the sales and relationship between your brand and customer.

Let this festive season be the reason for a great deal of happiness and success for the brand and your customer. When you act towards making a strong relationship with your new or existing client, then you automatically increase the sale. These tips help you to personalize marketing strategies.

 

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Marketing

Top Trends To Remember Before Planning Digital Marketing Strategy

With the ongoing pandemic, the situation has changed the business operation. Social distancing, lockdown, and restricted movement have given a sudden shift towards digital platforms. Now the use of digital marketing has increased by 10x in the past few months. Now old and new business owners understood the significance of the digital platform and started adapting to this new normal for better growth.

This digitization is bringing a revolution in terms of marketing strategies and communication with the target audience. Therefore, it’s time to adapt and enabled new methods with tools for marketing strategies. Today, most brands are working on reassessing and evaluating their marketing strategies by adopting fresh trends.

Here are a few of the trends that have arisen in the industry:

Referral Marketing

With the changing time, the customer also has changed in perspective towards the brand trust, now they are not driven only by flashy ads. They are more inclined towards deciding on the base of users’ experience previously. Many eCommerce sites like Myntra, e-grocery, Ed-tech sites give an existing user opportunity to referral code for inviting new customers and earn rewards.

That helps you in getting the customer interest of both new and old customers.

Campaigns Led by Influencers

The influencer market has peeked the market to heights. Now brands prefer influencer over celebrities as a customer feel more connected to them rather than celebrities. Therefore, there is a shift to do indirect marketing trends on social media through these influencers.

That leads not to connect existing customers, but attract new ones as these influencers have their huge customer base of own.

Don’t Bind Your Brand With Language

Now brands have set about using regional language to build a connection with customers. This aspect helps in demonstrating a more intimate relationship with the customer, and now brands are creating their interface in the local native language. It is giving an opening to a new potential for brands and customers for more dependable services and feedback.

Focus on Building Interesting Content

As said and proved, that content is the king. The content can build your brand image positively and negatively. Therefore, using the right content plays a major role in building the value of your brand in customer minds.

Now creating creative content, you need the help of an expert team. Therefore, brands are hiring teams with a creative bend of mind. Now brands driving all the best ideas possible to attract existing customers as well as a new one by plain text to animation.

So, as you can see, things are moving fast in digital marketing So as you have noticed, things are changing at a fast pace in the digital marketing world. Still, content is king, and building a connection with the customer is important. It is no time for a brand to stand still, time to rethink your business strategy to attract customers. Hope these trends help you to reach out to your customer and benefit you in business growth.

 

 

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Marketing Sales

COVID-19 Impact: Meeting Customer Expectations Top Challenge for Indian SMBs Amid Pandemic

New Delhi, October 15: Amid the coronavirus pandemic in India, the small and medium businesses (SMBs) have been finding it challenging to bring innovative offerings to market, personalise customer engagements and keep up with demand when meeting customer expectations. A new report revealed that financial management is the top challenge SMB leader respondents personally face when growing their business. According to a study conducted by leading Cloud software company Salesforce, maintaining financial growth is the top challenge constraining future business growth. It added saying that meeting customer expectations is the top constraint on operations for SMB respondents in India.

The survey was conducted online by The Harris Poll on behalf of Salesforce. Sunil Jose, Senior Vice President, Salesforce India, said that while reduced customer demand is the top constraint on future growth, applying for financial assistance is the top consideration for the future of the business for the SMBs in the country. “Amid a challenging business environment, SMB leaders have displayed remarkable strength and resilience with only 16 per cent of SMB respondents in India expecting an entirely new structure post the pandemic,” the study said. “This demonstrates that SMBs’ in India are resilient and positive of business continuity ensuring they get back on track”, the study added.

A report by IANS said that while 30 percent of the SMB leader respondents in India expect business to be as usual, 48 percent believe it would be slightly modified. In addition to pre-pandemic challenges, the SMB leaders in India are now faced with operational restrictions, compliance mandates, and shifting customer expectations. However, SMB leaders remain optimistic about the future of their businesses globally, the report added.

It added further that even during the pandemic, SMBs are continuing to adopt new technology, with at least one in five SMB respondents reporting they’ve implemented at least one of the following technology solutions in the last six months, including email marketing software, customer service software, project task collaboration tools, or e-commerce software. “Globally, SMBs’ are at a critical juncture. The key to accelerating consumer demand and solving problems for scale, come down to how they leverage technology to deliver the best customer experiences,” Jose explained.

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Marketing

Digital Marketing Tips for Small Businesses in 2020: 3 Ways to Up Your Game Online

डिजिटल मार्केटिंग
डिजिटल मार्केटिंग

After COVID-19 hit us, small businesses and MSMEs are looking for ways to adapt to the new normal. They look for the right opportunities to afloat in tough times. In the current scenario, where is a lack of physical options and more dependency is on the digital landscape. Digital marketing right now provides value to small businesses to expand themselves.

During this tough time, startup, small businesses have the chance to figure out what is best for their marketing strategies and channels. It is a challenge to give a hard look at digital marketing techniques. After the number of research and study, we discovered that business owners are more invested in their resources and making marketing efforts.

Here we share this guide of tips for small businesses on how they can be more productive with digital marketing.

Build an Influential Social Media Presence

Social media is now a very useful and practical aspect of many digital marketing strategies mainly all kinds of business. This is an opportunity to interact face to face communication which is very important at the current time. They help you to reach your customer which creates a trust relationship between your brand and customer.

Today social media is a vital part of a small business marketing plan. They have understood the importance of social media for the brand. So, if your not on one of the platforms, then go now use social media and take your brands on the heights.

Email Marketing Campaign to Connect

A lot of people believe that email marketing is outdated, maximum small businesses use email to facilitate connection with costumers. Half of the small businesses plan to use this marketing as part of a digital marketing strategy.

The impact of this marketing is beyond a junk inbox, as it gives a personalized touch to the customer which leads them to come back. Building this relationship is key in small businesses to expand their brands.

Develop Website Marketing Efforts

In 2020, online visibility is considered essential for all kinds of business. If you don’t own a website, you are still not existing in the market. Web platforms can be the highest source of medium to start acquiring the knowledge of website marketing.

Today, every small business will invest in website marketing to establish their digital presence. As today every new or old customer looks for the website therefore, by creating online relationships, website marketing is one of the most popular tactics. After studying the traffic and engagement of the site, company owners can find areas to grow and plan in the future. This is the easiest way to find what works and what doesn’t work for your brand.

Digital Marketing can benefit small businesses during an unpredictable time. The effect of COVID-19 can be long-lasting; therefore, business needs to start planning digital marketing goals to set them on top from others in the market. There are more digital marketing tips which can help you we have mentioned the top three here.