Category: Marketing

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Marketing

5 Powerful & Affordable Local Marketing Strategies to Grow your Business!

local-marketing

Whether you are running a company worth a million dollars, a small business owner, an entrepreneur, or a solopreneur, marketing is necessary for every product or service. But, small or local business owners probably lack financial resources that are significant to advertise products in the niche market.

However, marketing can be done even with just a shoestring budget. Yes, you heard it right! Any marketing strategy will yield perceived impact, as long as you know how to implement them effectively. Having said that there are many local marketing strategies, which are quite cost-effective and very impactful.

One thing that every business owner must take into consideration is that not every marketing strategy will be suitable for your business. Hence, you must be aware of customer behavior, your competitors in the market, and your niche market.

You must pick your marketing strategy with caution, considering your budget and lack of luxury to do a marketing do-over.

To make it all easy for you, here are 5 inexpensive local marketing strategies for your business:

  1. Creative Packaging

Creativity can help you find solutions to overcome challenges. Creative packaging can be an excellent marketing stint. It does not necessarily have to be an expensive one, but it should catch the attention of your customers. Hence, don`t be afraid to think out of the box!

  1. Sponsor Local Events

If you are an entrepreneur or a new start-up, local events are the best place to make your brand a presence. Small local events are sponsored by multiple brands. Each brand pays only a small sum of money to get featured on the list of sponsors. Find out the upcoming local events and get associated with the ones that will help you target the right set of audiences.

  1. Use the power of Social Media

Social Media in today`s world is an impressive way to make an impact on your customer base. Instead of selling your product or services, educate your audiences. Tell them how a particular product will solve their burning problem. Build a stronger relationship with your customers that will help to establish your credibility and trust.

  1. Effective Promotional Schemes

With cut-throat competition in the market, brand promotion is extremely critical. If you are planning to introduce a new product in the market, you need people to try out your service or product. It is always a good idea to offer free samples and trials to ensure your target customers can experience your services first hand.

  1. Take Customer Feedback

Retaining an existing customer is always cheaper than getting a new one. Hence, before you think about buying a new client database to churn out a new marketing strategy, use your existing customer database constructively.

Customers are happy to give honest feedback on the products and services they have paid for. With an engaging feedback process, you can make your customers feel valued and learn the multiple ways of improving your business.

Marketing strategies need not be expensive, rather creative and effective! Unlock your business`s true revenue potential with our aforementioned local marketing strategies and a lot of deep business insights with our Everything About Entrepreneurship (EAE) program.  Visit https://www.badabusiness.com/?ref_code=ArticlesLeads. Click now!

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Marketing

7 Powerful Marketing Ideas to Boost your Business in 2021

marketing ideas

The unexpected turn-out of events, involving COVID-19 is making both consumers and businesses face a new reality. As the consumers are shifting to digital platforms, taking the right action, and finding the right message that can connect your brand with the customers can be challenging.

A Gartner report suggests that ‘comfort and security are two aspects that consumer is looking for to create a protected environment for themselves and their families.’ Every ad campaign, message, and channel must evoke a feeling that will make customers buy your product.

If you are looking to revive your business in 2021, here are the best New Year Marketing Ideas to help you achieve your profit goals:

 

  1. Make a World Class Website- With the entire world shifting to digital platforms; creating a website with neat & clean design will attract customers in great numbers. Use a white background and keep the interface simple so that customers can find what they are looking for in one glance. Do not forget to mention Call-to-action!

 

  1. Track Customer`s Buying Behaviour- Consumers have become more aware and careful about where they spend their money. Hence, track what triggers them to click on your website, old patterns of purchasing, issues your customers are facing, and what makes them go to your competitor`s website. Your marketing Ideas for New Year should be based on the analysis of your customer`s data.

 

  1. Anticipatory Content- Create good content that will solve your customer`s problem. From infographics to videos, create content that is short, crisp, and sends out a clear message.

 

  1. Shift to Inbound Marketing- Ditch old & traditional marketing methods and switch to Inbound marketing. Invest in content marketing, blogging, SEO, Social Media, and PPC marketing that will improve your brand awareness. This Marketing idea will help your product reach the right customer.

 

  1. Build Your Database- The most valuable thing in today`s world is ‘database’. Collect your consumer`s details like e-mail addresses, contact numbers, interests, and their buying behavior to create personas. Build a database of your existing and prospective buyers. Invest in good CRM software and it will help you increase your sales.

 

  1. Renew your Old Data- Build new relationships with your old customers. Follow up with them but not to pitch your product, but to cultivate a relationship with them by using the 40-20-40 rule.

 

Your 40% focus should be on maintaining a relationship, while 20% should be about selling your product, and 40% on building a relationship. Whether you are an entrepreneur or wantrepreneur, following this New Year Marketing Idea can help you grow your business.

 

  1. Story Telling for Recall- Create a brand`s story that a customer will remember for a long time. A good story that creates a delightful experience in a customer`s mind will help him/her to remember your product or brand. This will help you to build customer loyalty.

New Year Marketing Ideas mentioned above will help you to outreach your customers in a more efficient way.

You can also join https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeadsto get lifetime access to our Everything About Entrepreneurship course.  Visit now!

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Marketing

Resourceful Techniques For Improving Sales In FMCG Sector

बिजनेस टिप्स
बिजनेस टिप्स

One of the extremely competitive industries is FMCG. This industry is always on the edge of change with rapid growth in terms of customer choices and preferences. Sales are one substantial factor for any business which every brand owner wants to achieve. FMCG business sales act similar to a balancer in which both the side required to be balanced equally.

In FMCG, quality and price are the main objectives to fulfil the sales targets. It doesn’t matter whether you sell any products the basic factors remain the same. In past years, many new ways came up to increase the sales have taken place like high use of e-commerce websites and subscription boxes have developed, and catered to niche markets. Thanks to the internet and technology developments have acted upon the industry to run the business.

So, if you want to dominate this competitive sector, then follow the following sales increasing tips and grow your business.

Try To Learn Your Customer’s Requirements

With a change in time, your customer changes with its purchasing habit also change. Its observed customer habit and buying attitude are changing rapidly, and to interpret this attitude of customer behaviour towards the products of your brand, one needs to build its own strategy.

It will aid you, in the long run, to know about customer attitudes and capturing the market. Therefore, you’re first towards facing the competition, and standing up front in the market is to know who is your real customer and then know their buying nature.

Set Dealer Margins

Being new in the industry and aim to build your brand, then you should set the margins for dealers who are going to buy your product. These people will buy the product with cash or credit to and make it reach your target audience. Make sure your pricing strategy should be made by focusing on all the factors like the discounts they will offer to customers.

To attract the dealer towards your product, you need to offer them a quantity discount which attracts them to order products in huge quantities. Think about the commission percentage also and limit at what level they can earn this commission. Hence, once you know your customer then focus on the dealers who will help you to reach your customer.

Maintain Your Operation Effectively

An operation in the company is needed to be focused very efficiently in any company. For this one, needs to acquire proper tools to manage all operational activity. FMCG industry is observing changes in every aspect like tastes and choices, so one should know the precise type of customer software to make your business grow.

Look and work towards maintaining all operations in your company, from managing deals to understanding the customer with quality and quantity of the product. Once you streamline your operational factor, it will easy to manage and reach the target sales.

After Sales Services

For any business, the most significant factor is to build the reliability, approachability, and convenience of after-sale service warranty claims and possible refunds. You should never ignore your customer once they have bought your product. If you do so then, not only you lose one loyal customer and lose trust in the market.

The brand which is easily accessible and available for all kinds of queries always creates a strong relationship between them. As it said, one happy customer brings more customers, similarly, one unhappy customer can make you lose potential customers.

The FMCG industry is a high potential growth industry. You can find a lot of hidden growth strategies for existing and new brands. The main point is not how many years you have given in the industry, but also how smart you make your business strategies. Utilize the given tips to increase the sales of your brand.

 

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Marketing

Easy And Useful Tips For Festive Marketing Campaign

This pandemic has changed the aspect of the festive season feel and has drastically changed the business possibilities for all businesses. And it’s visible how the brand owners have transformed its marketing strategies to achieve the sales target in this pandemic time. The change in this market strategy is for the only hope to bring back falling businesses into life again.

The festive season is here again! Everyone is thinking about how to shop for dear ones with the unrelenting fear of corona spread. Therefore, if you want to plan to grab this golden opportunity to boost your sale and revenue, it’s time to start planning your festive marketing by following all the safety norms for your customers.

Due to the pandemic, a customer prefers online shopping for festivals. India is a land full of festivals like Navratri, Durga Puja, Diwali and this is the time of the year when officially festive shopping days begin. We bring you a few festive marketing ideas that can help you supercharge your sales.

Review Your Performance

When you go over your previous performance in terms of sale, you come across how successful or down it was. It is okay as every brand face ups and downs. More significant is what you learn from it and how you improve it this time.

Well, once you are over with analysis and reporting, you need to list down the points that concern your team. Your team directly connects your brand with your customer. Think out what skills and training are needed to optimize the productivity of your employees. 

Website Personalization

Personalization is not personalizing the name only but also about providing relevant content to the users. During this festive season, build eye-catching and relevant content. The web site landing page is the first a user sees and entices new or existing clients.

For this, you can plan a festive theme landing page for the festive season. The following step after designing a website, you should focus on the content which is related to the festivals, the more personalized content more traffic from the organic crowd. And most importantly, don’t forget to fix the website mobile-friendly website, so that it’s easy for the user to access.

Use Custom Hashtags

Hashtags are trending and popular in almost all channels. It makes it a lot easier to get to your user. By many digital marketers, hashtags are a successful tactic for gaining. For spreading awareness or taking off a campaign for creating some buzz and make it trending.

When you are working on designing and content for social media marketing, then takes time to research and making custom hashtags for your festive season. There many examples where hashtags turn out to be the reason for the success of the effort.

Make Social and Ads Marketing Plan

Creating personalized marketing helps you to establish a relationship with your audience. Festive seasons mean great deals and offer throughout the time online or offline market. And social media is a smart choice and platform for this start of business growth.

Therefore, planning, social media calendar, and ad structure before this festive season will help you to streamline your work in the time of the festal season. It will assist you to increase the sales and relationship between your brand and customer.

Let this festive season be the reason for a great deal of happiness and success for the brand and your customer. When you act towards making a strong relationship with your new or existing client, then you automatically increase the sale. These tips help you to personalize marketing strategies.

 

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Marketing

Top Trends To Remember Before Planning Digital Marketing Strategy

With the ongoing pandemic, the situation has changed the business operation. Social distancing, lockdown, and restricted movement have given a sudden shift towards digital platforms. Now the use of digital marketing has increased by 10x in the past few months. Now old and new business owners understood the significance of the digital platform and started adapting to this new normal for better growth.

This digitization is bringing a revolution in terms of marketing strategies and communication with the target audience. Therefore, it’s time to adapt and enabled new methods with tools for marketing strategies. Today, most brands are working on reassessing and evaluating their marketing strategies by adopting fresh trends.

Here are a few of the trends that have arisen in the industry:

Referral Marketing

With the changing time, the customer also has changed in perspective towards the brand trust, now they are not driven only by flashy ads. They are more inclined towards deciding on the base of users’ experience previously. Many eCommerce sites like Myntra, e-grocery, Ed-tech sites give an existing user opportunity to referral code for inviting new customers and earn rewards.

That helps you in getting the customer interest of both new and old customers.

Campaigns Led by Influencers

The influencer market has peeked the market to heights. Now brands prefer influencer over celebrities as a customer feel more connected to them rather than celebrities. Therefore, there is a shift to do indirect marketing trends on social media through these influencers.

That leads not to connect existing customers, but attract new ones as these influencers have their huge customer base of own.

Don’t Bind Your Brand With Language

Now brands have set about using regional language to build a connection with customers. This aspect helps in demonstrating a more intimate relationship with the customer, and now brands are creating their interface in the local native language. It is giving an opening to a new potential for brands and customers for more dependable services and feedback.

Focus on Building Interesting Content

As said and proved, that content is the king. The content can build your brand image positively and negatively. Therefore, using the right content plays a major role in building the value of your brand in customer minds.

Now creating creative content, you need the help of an expert team. Therefore, brands are hiring teams with a creative bend of mind. Now brands driving all the best ideas possible to attract existing customers as well as a new one by plain text to animation.

So, as you can see, things are moving fast in digital marketing So as you have noticed, things are changing at a fast pace in the digital marketing world. Still, content is king, and building a connection with the customer is important. It is no time for a brand to stand still, time to rethink your business strategy to attract customers. Hope these trends help you to reach out to your customer and benefit you in business growth.

 

 

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Marketing Sales

COVID-19 Impact: Meeting Customer Expectations Top Challenge for Indian SMBs Amid Pandemic

New Delhi, October 15: Amid the coronavirus pandemic in India, the small and medium businesses (SMBs) have been finding it challenging to bring innovative offerings to market, personalise customer engagements and keep up with demand when meeting customer expectations. A new report revealed that financial management is the top challenge SMB leader respondents personally face when growing their business. According to a study conducted by leading Cloud software company Salesforce, maintaining financial growth is the top challenge constraining future business growth. It added saying that meeting customer expectations is the top constraint on operations for SMB respondents in India.

The survey was conducted online by The Harris Poll on behalf of Salesforce. Sunil Jose, Senior Vice President, Salesforce India, said that while reduced customer demand is the top constraint on future growth, applying for financial assistance is the top consideration for the future of the business for the SMBs in the country. “Amid a challenging business environment, SMB leaders have displayed remarkable strength and resilience with only 16 per cent of SMB respondents in India expecting an entirely new structure post the pandemic,” the study said. “This demonstrates that SMBs’ in India are resilient and positive of business continuity ensuring they get back on track”, the study added.

A report by IANS said that while 30 percent of the SMB leader respondents in India expect business to be as usual, 48 percent believe it would be slightly modified. In addition to pre-pandemic challenges, the SMB leaders in India are now faced with operational restrictions, compliance mandates, and shifting customer expectations. However, SMB leaders remain optimistic about the future of their businesses globally, the report added.

It added further that even during the pandemic, SMBs are continuing to adopt new technology, with at least one in five SMB respondents reporting they’ve implemented at least one of the following technology solutions in the last six months, including email marketing software, customer service software, project task collaboration tools, or e-commerce software. “Globally, SMBs’ are at a critical juncture. The key to accelerating consumer demand and solving problems for scale, come down to how they leverage technology to deliver the best customer experiences,” Jose explained.

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Marketing

Digital Marketing Tips for Small Businesses in 2020: 3 Ways to Up Your Game Online

डिजिटल मार्केटिंग
डिजिटल मार्केटिंग

After COVID-19 hit us, small businesses and MSMEs are looking for ways to adapt to the new normal. They look for the right opportunities to afloat in tough times. In the current scenario, where is a lack of physical options and more dependency is on the digital landscape. Digital marketing right now provides value to small businesses to expand themselves.

During this tough time, startup, small businesses have the chance to figure out what is best for their marketing strategies and channels. It is a challenge to give a hard look at digital marketing techniques. After the number of research and study, we discovered that business owners are more invested in their resources and making marketing efforts.

Here we share this guide of tips for small businesses on how they can be more productive with digital marketing.

Build an Influential Social Media Presence

Social media is now a very useful and practical aspect of many digital marketing strategies mainly all kinds of business. This is an opportunity to interact face to face communication which is very important at the current time. They help you to reach your customer which creates a trust relationship between your brand and customer.

Today social media is a vital part of a small business marketing plan. They have understood the importance of social media for the brand. So, if your not on one of the platforms, then go now use social media and take your brands on the heights.

Email Marketing Campaign to Connect

A lot of people believe that email marketing is outdated, maximum small businesses use email to facilitate connection with costumers. Half of the small businesses plan to use this marketing as part of a digital marketing strategy.

The impact of this marketing is beyond a junk inbox, as it gives a personalized touch to the customer which leads them to come back. Building this relationship is key in small businesses to expand their brands.

Develop Website Marketing Efforts

In 2020, online visibility is considered essential for all kinds of business. If you don’t own a website, you are still not existing in the market. Web platforms can be the highest source of medium to start acquiring the knowledge of website marketing.

Today, every small business will invest in website marketing to establish their digital presence. As today every new or old customer looks for the website therefore, by creating online relationships, website marketing is one of the most popular tactics. After studying the traffic and engagement of the site, company owners can find areas to grow and plan in the future. This is the easiest way to find what works and what doesn’t work for your brand.

Digital Marketing can benefit small businesses during an unpredictable time. The effect of COVID-19 can be long-lasting; therefore, business needs to start planning digital marketing goals to set them on top from others in the market. There are more digital marketing tips which can help you we have mentioned the top three here.

 

 

 

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Marketing

3 Easy Marketing Tips for Startups in 2020

मार्केटिंग
मार्केटिंग

What is marketing? Why do we need to do marketing?  These are a few common questions we ask us when we embark on the new business.  Getting your new startup off the ground is all marketing it to your target consumer and gaining a place among them. We need marketing to produce your brand visible among your consumers. Every product, service, and everything needs an equal amount of marketing.

When you initiate a new startup, it is a challenging task, and for sure one of the biggest challenges in starting to build your brand awareness and chose the right marketing for the product.

In such a situation, we are here with some quick tips for you to help you to do the correct marketing of your company.

Online Adverts

Online marketing is the simplest and popular investment.  It guides you to target a certain web demographic and target audience. There are three big online advertisers like Google, Facebook, and Amazon who give you a clear understanding of your customer.

Online ads are growing rapidly with changing times. This will facilitate you to expand your business on a large scale, and it’s easy to handle with the help of tools. It gives multiple opportunities for both minor and large to enhance marketing. So, start adding online advertising in your strategy to boost your presence.

SEO Strategies

SEO strategies are the most familiar and beneficial strategy for your business. It will help you to improve your ranking in search engine results. Today one of the most potential marketing strategies which creates a vast impact on your company goals.

When you desire to focus on attracting user who is actively searching for information about your industry or product-related information, this is a lot more efficient in reaching your target audience. Additionally, this permits you to reach your audience while they are already looking for the information.

Virality

These days, many startups are owned by a young entrepreneur who is digital-savvy people. If you are one of them, then this strategy is made like this good marketing strategy for you. Here you need to create some content that encourages your consumer to share and promote your brand. Now many brands collaborate with influencers to promote themselves.

If you want to move ahead with this marketing strategy, then started working on creative concepts and bounce up your ideas off. It can be in terms of the giveaway, contest as virality gives your brand a huge marketing boost with little investment.

When you plan to build up your brand, remember to keep marketing as one of the most important aspects. There is no requirement of spending tens of thousands of money in the beginning.  Well planned and observed marketing strategy can help you to build your brand reorganization among the target audience. Three major marketing strategies to start with is mentioned in the article. These strategies will help you grow your brand and reach out to your audience easily with less investment.

 

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Marketing Startup

5 Cost-Effective Marketing Strategies for Startups

Marketing
Marketing (Photo Credits: Pickpik.com)

The greatest challenge in front of startups is that they are usually on a tight budget. Even if they are not, it is very important, that they should wisely spend each penny for a better result which they can see tomorrow. Therefore, startups shouldn’t be focussing on big marketing spends, but their attention should be on strategies which will help them reach out to a wider audience with limited spends.

Let’s take a look at some cost-effective marketing strategies which startups should consider.

1) Create a company website

Make a proper website, which is easy to navigate and can be opened on all the platforms, like a laptop, mobile phone or on a tablet. It should have all the information about what the company does.

2) Focus on Good Content & SEO

Once your website is up and running, the next step should be to populate the website with relevant content. Equal importance should also be given on SEO for your content to be easily found on search engines.

3) PR and news articles

If you are new in the market, it is very important to spread a word in the media about your arrival with the help of good PR and relevant news articles about your company.

4) Social Media Marketing

Use social media to reach out to your potential customers within a fixed budget. Don’t bombard the audience with too much promotional content. It is very important to create a niche and credibility so that people can trust your brand. Startups can also try influencer marketing, it is a very popular marketing form involving endorsements and product placement from influencers, people and organisations who have an expert level of knowledge or social influence in their field.

6) Be Part of Relevant Forums & Groups

Join as many relevant business groups on social media. Try and look out for questions pertaining to your business. You might see someone asking a question that you can answer (with your expertise), and use it as an opportunity to promote your business.

The marketing strategy of a start-up in the initial few months should be to engage with the customers, and not just sell a product. Remember, you are a new brand and people are not aware of your existence, so it is very important to engage and create a relationship with your customers.

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Marketing

7 Business Marketing Strategies to Build Your Brand!

Business Marketing Strategies

Introduction

Are you using the perfect business marketing strategy for your brand?
Do you how to market your product without investing too much?

People often misunderstand Sales with Marketing; they consider Sales as a part of Marketing. However, marketing and sales are very different from each other.

Sales increase your revenue by increasing the sales of products, while Marketing works on increasing the recall value of your product.
Although Marketing supports the Sales function, it is not directly linked to it.

Marketing is an overall game plan through which your product’s value proposition and unique strength get instilled in your customer’s mind like recall value.

Below are 7 types of business marketing strategies that will help you to scale up your business.

1. Niche Marketing

Niche marketing focuses on a specific demographic, psychographic, and geographic customers. It is a kind of marketing which focuses on customers of a specific region, with one specific product of a particular price range.

It refers to selling a specific product to a specific customer at a specific price. This kind of marketing reduces the size of the market, finishes the competition, and captures the whole market.

For Example:

There are many genres of TV channels like news, sports, music, and entertainment. However, there is only one channel dedicated to cricket- Star Cricket. It is a channel-focused only on one sport i.e. Cricket. It has created a recall value in minds of the audience, that whenever they want to watch cricket they switch to Star cricket.

It reduced the size of the market by focusing on one specific sport and audience, which helped it to remove competition and capture the whole market.

2. Trade Show Marketing

It is becoming a very popular business marketing strategy for showcasing products and services among corporates. As industries and businesses are evolving, everyone from the same industry is coming under one roof to showcase their products.

For Example:

In the trade show of the Apparel Industry, all industries involved in cloth making will showcase their products under one roof. It includes manufacturers of fabric, thread, finished cloths, sewing machines, and retailers coming under one roof to market their products.

This kind of marketing helps corporate get bulk orders, vendors, clients and make new partners without big effort. You can also organize- demonstrations, speeches, and promotional offers to attract people at your stall in trade shows.

3. Social Media Marketing
With increasing digitization around the world, social media marketing has become the most important business marketing strategy example to advertise your business.

You can’t afford to miss the opportunity of advertising your products on the social media platform, as it has emerged as one of the most intensive and the cheapest way to reach out to the customers.

There are currently Rs. 45 crores active internet users in India, which is going to double in the next two years.
As per government data, there will be Rs. 84 crores active internet users in India in 2021.
Social media is the platform where customers themselves promote your product while sharing it with others, which has credibility and trust factor.

Data analytics tool gives information about who are your customers, and where are they from, which helps you to retarget and remarket your product.

4. Freebie Marketing

Among other effective business marketing strategies example is freebie marketing. Giving Freebies along with your main product in a strategic manner helps to run a successful business.

Many companies offer small freebies with their main products to attract customers and increase their sales.

Under this marketing strategy, you can offer a low-value item with a high-value item to allure customers. It helps to build a recall value for your product among customers.

For instance, you can offer a small pouch of tomato sauce with a pack of noodle, or a coffee cup on the purchase of two packs of Coffee, or a small backpack with a Suitcase.

5. Undercover Marketing
It is a hidden style of marketing which is also called Buzz marketing. Just like undercover agents, these products are kept a secret, while creating hype around it through advertisement.

Undercover marketing creates excitement among customers which sparks curiosity revolving around products, event before its official launch.

It is more like a teaser of a movie, which generates curiosity among the audience through hyped propaganda, without revealing much about it.

Moviemakers insert some social, political and religious elements in movies to en-cash the hype sparked by the controversy around it.

6. Outbound Marketing and Inbound Marketing

Outbound marketing: In this, you tell customers about your product through various mediums like Tele Marketing/Calling, Tele Shopping, Letter, and TV and Radio Commercial Ads. In this, you reach out to customers through various mediums.

Inbound marketing: In this, you have to generate magnetic energy around your product to attract customers through different ways of online promotion. Here customers automatically reach out to you through the influence of Blogging, Email, Social Media, SEO, and Webinars.

7. Cross Promotion Marketing
Cross-promotion marketing has emerged as one of the most unique ways of marketing of two or more products in a single advertisement, without investing much of energy, time and money.

In this, two or more companies come together to advertise their different products in a single advertisement through the Rub-off Effect.
Their target customers are the same but their products don’t compete with each other. It increases its customer reach without increasing the budget.

For Example:

The advertisement of BMW Car can be done with the Louis Vuitton handbag in a single advertisement as the target audience of both products is similar. Those driving BMW cars will only be using Louis Vuitton bags as both products are of premium quality.

Other Examples of Cross Promotion:

McDonald’s and Coca Cola
Pizza Hut and Pepsi
Kit Kat and Android
Apple and Amazon
Uber with Spotify

With the changing demand of customers and advancement in technology, the traditional method of marketing has become outmoded.

It is time to influence your customer base through the third party by adopting modern types of business marketing strategies.