Tag: Festive Season 2020

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Business motivation Strategy

5 Smart Tips For Happy Customer In Festive Season 2020

The festive season means holiday time. It’s that time of the year when families, friends, and relatives come together to spend joyous moments. This auspicious time means a good reason to shop and enjoy the time of the year. All thanks to COVID-19, things will be a lot different.

COVID -19 has already taken seven months of the year and might take over our festive season too. To fight this, retailers, e-commerce, and different brands are trying to gear up in advance. Our country, which is a land of diverse cultures, has plenty of scope in playing with themes in each festival.

Therefore, it’s now time to create your plan and start building festive marketing ideas to please your customer.

Make Customer Experience Delightful

The festive season stands for a joyful time of year, and in a year like 2020, everyone needs a dose of happiness. The brands, easing out customer stress by providing a great experience. You can accomplish by giving great offers and deals.

Hence, plan your strategy around customers’ benefits and experience. Thus, when you create a piece of content for the festive season, ask yourself how it will benefit and help your customer.

Express Gratitude Towards Customer

Every festive season your customers have n number of options to browse. An excellent strategy includes maintaining a customer-dedicated and loyal towards your brand by focusing on gratitude.

Being on top-of-mind of your customer, you need to show them how valuable they are for your brand. Thus, try to showcase gratitude to them by sending a thank you email or physical card that can drive them towards your brand.

Free Rewards

We all love gifts while buying for our loved one, while we still get drawn into the idea of buying something for ourselves. That’s why giving free rewards on the purchase is such compelling in the festal season.

By this strategy, one can invite your customer to buy your product and come again to your brand to gain more rewards. These rewards can be in the shape of gifts or make free shipping. Highlight your deals and free promotions in the festal season.

Reach Back to Your Customer

Its fact that all the customer comes to your website, but they leave the website without making any purchase. With a Remarketing ad campaign and retargeting through email marketing, you can reach them. If the user provides you with their email, this will remind the reader that their cart still has an item in it.

In Remarketing ad campaign focuses on the customer who visited your site. So, make sure you give proper attention to your website stability.

Look for Touching Shopper Emotions

The festive season brings a mix of emotions, from excitement to nostalgia. A great marketing strategy makes sure to touch these emotions to bring customers near to your brand.

Therefore, make sure you have this factor include in your marketing plan.

With some planning and using good research, you can develop a great festive marketing strategy to touch your customer and your seasonal sale upward. By offering a personalized touch in your marketing plan, you can make your brand stand out in this festive season

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Marketing

Easy And Useful Tips For Festive Marketing Campaign

This pandemic has changed the aspect of the festive season feel and has drastically changed the business possibilities for all businesses. And it’s visible how the brand owners have transformed its marketing strategies to achieve the sales target in this pandemic time. The change in this market strategy is for the only hope to bring back falling businesses into life again.

The festive season is here again! Everyone is thinking about how to shop for dear ones with the unrelenting fear of corona spread. Therefore, if you want to plan to grab this golden opportunity to boost your sale and revenue, it’s time to start planning your festive marketing by following all the safety norms for your customers.

Due to the pandemic, a customer prefers online shopping for festivals. India is a land full of festivals like Navratri, Durga Puja, Diwali and this is the time of the year when officially festive shopping days begin. We bring you a few festive marketing ideas that can help you supercharge your sales.

Review Your Performance

When you go over your previous performance in terms of sale, you come across how successful or down it was. It is okay as every brand face ups and downs. More significant is what you learn from it and how you improve it this time.

Well, once you are over with analysis and reporting, you need to list down the points that concern your team. Your team directly connects your brand with your customer. Think out what skills and training are needed to optimize the productivity of your employees. 

Website Personalization

Personalization is not personalizing the name only but also about providing relevant content to the users. During this festive season, build eye-catching and relevant content. The web site landing page is the first a user sees and entices new or existing clients.

For this, you can plan a festive theme landing page for the festive season. The following step after designing a website, you should focus on the content which is related to the festivals, the more personalized content more traffic from the organic crowd. And most importantly, don’t forget to fix the website mobile-friendly website, so that it’s easy for the user to access.

Use Custom Hashtags

Hashtags are trending and popular in almost all channels. It makes it a lot easier to get to your user. By many digital marketers, hashtags are a successful tactic for gaining. For spreading awareness or taking off a campaign for creating some buzz and make it trending.

When you are working on designing and content for social media marketing, then takes time to research and making custom hashtags for your festive season. There many examples where hashtags turn out to be the reason for the success of the effort.

Make Social and Ads Marketing Plan

Creating personalized marketing helps you to establish a relationship with your audience. Festive seasons mean great deals and offer throughout the time online or offline market. And social media is a smart choice and platform for this start of business growth.

Therefore, planning, social media calendar, and ad structure before this festive season will help you to streamline your work in the time of the festal season. It will assist you to increase the sales and relationship between your brand and customer.

Let this festive season be the reason for a great deal of happiness and success for the brand and your customer. When you act towards making a strong relationship with your new or existing client, then you automatically increase the sale. These tips help you to personalize marketing strategies.

 

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MSME

MSMEs Take Centre Stage This Festive Season 2020 as Over 1 Lakh Local Shops, Kiranas And Neighbourhood Stores Gear Up to Sell on Amazon

Amazon (Photo Credits: Twitter)

Bangalore, October 5: As India gets ready for the festive season, Amazon India on Sunday said that more than 1 lakh “Amazon-enabled” local shops, kiranas and neighbourhood stores will be serving customers this year. The company further mentioned that over 20,000 offline retailers, kiranas and local shops will be participating for the first time in the company’s biggest annual sale Great Indian Festival.

“This festive season we are focused on helping our sellers and other MSME partners grow their business and bounce back from the recent challenges…The integration of Amazon’s programs with 100,000+ ubiquitous neighbourhood stores – for selling online, to help customers buy online, to make deliveries and enable contactless payments – is a testament of the adaptability and inventiveness of Indian entrepreneurs,” said Manish Tiwary, VP – Amazon India.

The programme is among a string of initiatives by Amazon such as Amazon Easy (to help local entrepreneurs set up stores), I Have Space (for Kirana stores with additional storage space for Amazon packages and sufficient manpower to deliver them in two-three km radius of their stores), Amazon Pay Smart Stores (to enable digital storefront, contactless payments, and reward coupons to customers) etc., catering to micro and small business sellers.

Recently, digital payments startup for merchants BharatPe said that it is gearing up for loan disbursals ahead of the festive season as it expects MSME sector to revive soon. Even though we are in the middle of the coronavirus pandemic and the total cases continue to rise

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Business motivation

Festive Season 2020: Use These Tips To Boost Your Business Amid Festive Time

That time of the year is here–the festivities! It’s time to put a temporary halt at this long year of suffering, the overpowering anxiety, tons of struggles, and the never-ending sadness. The world has been through enough and is now eagerly looking forward to the festivities to bring some joy back into their lives and make the most of the little things that bring them happiness.

This time of the year not only has the potential to bring a smile on the face of a common man but also emerges as a ray of hope for entrepreneurs to encash the seasonal business and bounce back once more! This article is all about the smallest of tips on festive business ideas that could possibly bring the biggest of changes in your small business. If that interests you, keep reading.

Let Your Personality Shine

Since everybody stays in a very festive mood, it would be a perfect time to build a strong relationship with your customers. Show them what your brand is all about by conducting various chat sessions with them. Let them know how fun you are by running interesting contests for them. 

Social Media Is The Holy Grail

There is no doubt that social media has completely taken over the marketing world. An official social media account does not only allow you to build a personality, it helps in staying connected to your audience as well to find prospects. Brands usually wait an entire hour to encash these festivities and we would suggest you do the same. Build a good social media presence so that you have a wider audience to market and sell your products to.

An Offer They Can’t Deny

A good offer to a customer means exactly what a flame means to a moth—It’s hard to keep your distance with it. Introduce some kickass offers that your customers can not turn a blind eye to. If a sale suits your business the best, go for it. Believe it or not, a sale has been recognized as the best tool to push the overall sales to another level altogether. Similarly, if discount coupons work well in your favor, leverage that. Be it anything, do not forget to make the most of it or be ready to wait an entire year to make up for the lost opportunities.

Allow Them To Order Online

Shoppers in today’s day and age belong to the generation that likes to make the payment through digital wallets. If you want to keep up with the trend and make some sales, introduce the option for your potential customers to shop online. It has been estimated that in the year 2020, 8 payment transactions out of 10 are going to be done digitally and 4 out of every 5 shoppers would choose online ordering over anything else.

It goes without saying that people of every age belonging to various social classes wait eagerly for this time of the year to make the purchase of their dreams. Now, it’s completely up to the business owner as to how they encash this opportunity to make their sales go through the roof. 

 

Categories
Business motivation

Diwali 2020: 4 Seasonal Business Ideas To Light Up Your Festive Season

We are nearing the season of festivities and its reason enough to celebrate and be in the highest of the spirits! These festivities bring a smile on the face of every Indian but as well as provide opportunities for entrepreneurs to think of business ideas that not only help them display their skills but also help them get back on their feet. One such festival is Diwali that is next in line to be celebrated. There are tremendous seasonal business ideas that can be explored or discovered as it is undoubtedly one of the biggest festivals celebrated in our country. 

People from all social classes wait an entire year to make all of their special purchases, big or small, on this auspicious occasion. These purchases can vary from something as small as crackers to something as big as valuables like gold or silver. The idea of this article is to introduce you to 4 business ideas that can help you make good money this festive season.

Make Sweets, Spread Happiness

Festivals without sweets are like an empty box of candies–very disappointing. Sweets are integral and the most celebrated part of any and every festival in India. In these unprecedented times of social distancing, people are looking forward to exchanging boxes of sweets to celebrate the joyous occasion. If you trust your culinary skills and enjoy making lip-smacking colorful sweets, this is the business for you to get in!

Deck It Up With Decoratives

These are the times of COVID-19 and we, being the responsible citizens that we are, are fully aware of our responsibilities to maintain the social distance. However, this pandemic can not distance us anyhow from decking up our houses with beautiful lights, Diyas, candles, and various forms of decoratives. If the artisan in you is excited at the mere thought of starting this business, just imagine the amount of joy it’s going to bring into your life once you start doing it.

Make Rangoli With The Colours Of Joy

Celebrations feel incomplete without our very own Rangolis. A rangoli is mostly designed at the entrance of the house to welcome the visitors as well as the goddess Lakshmi herself. A rangoli not only makes our celebrations more colorful and auspicious but also is said to bring good luck. However, it is not possible for many to spare time to make these colorful patterns, hence they opt for a ready-made rangoli. If you are someone who has an eye for detail and a love for art, this could prove to be a great option for you to make the most of these seasonal festivities.

Those Dry Fruits Are Never Going Out Of Business

We have been exchanging sweets, gifts, and dry fruits every Diwali for ages now! This is the time to make the most of this tradition and get into the business of selling dry fruits. To make the boxes of dry fruits more presentable and visually appealing, you can try various different ways to pack them creatively. People these days are very much into making customized sweet as well as dry fruit boxes. You can unleash your creative side and make the packaging as aesthetically pleasing as possible so that it also qualifies as a gift to be exchanged on this joyous occasion.

These are just a few options picked from the pool of other viable options out there that can help you entrepreneurs set up a seasonal business of your own and network well to continue working on it the next season. These business opportunities are a wonderful way to make good money doing what you love doing the most. We hope this festive season brings you as much joy and positivity as you intend to spread in the lives of people you are going to touch with the amazing skills you possess.