Category: Marketing

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Business Startup Ideas Marketing Sales Startup

5 Ways to Skyrocket your Webinar Attendees!

If you are an entrepreneur with an e-commerce business, you must have experienced the highs and lows of hosting a webinar. After all, improving your attendance rates can result in higher sales than any other conversion strategy.  However, it is also one of the most dangerous places where you can lose most potential buyers in a campaign.

The major reason behind this is that sometimes you are so focused on the sale, you forget about getting people on the webinar. Earlier 60-70% of people would attend a webinar live whereas today, most people are likely to get 25% of the audience.

According to a report, 64% of businesses received a new client in the last year through a Facebook video.

In another survey, ‘83% of video marketers say that webinars have helped them generate leads. 84% of consumers admitted that they have been convinced to purchase a product or service by watching a video by a brand’.

Webinars have exploded on the internet, especially in that past year. The consumption of social media content is increased due to the pandemic. As the people were forced to stay at home, online consumption spiked up. And as the trend evolved, more and more marketers began to take the advantage of them.

So what makes WEBINARS a popular choice amongst the marketers as well as the consumers?

Webinars are one of the most effective ways to hook in new leads. It helps brands to change with the rapidly changing consumer behavior and market trends. A potential buyer will buy your product or sign up for your service because it will help them. Not because it`s cool, hip, or trendy.

This is why people love hands-on lessons and casual walkthroughs that can help them build their businesses in a better and simple way.

Brilliantly planned and executed webinars can result in a 19% of the conversion rate on an average. These are pretty solid statistics if you compare them with the average conversion rate on standard PPC campaigns on websites.

If you too are planning to host a webinar, here are 5 tips to cut through the noise and attract a large audience to your webinar:

1. Identify your Customers` Challenges

Understanding your customers or clients is paramount. Ask your potential customers, existing & potential clients about their current challenges, frustrations, and desires. Post questions on Facebook and read the comments. Find out why consumers will choose your brand and not your competitors. Identify the solutions and use the exact language in your webinar. This will make your audiences feel seen and heard.

2. Pick a topic that Attracts Attendees

Research a topic that will pull more people towards your webinar. Which topic according to you will attract more audience?

a). How to purchase our product?

or

b). Make your business easier through new strategies?

If you pick the ‘option B’ then you are right. Why? The second option promises a benefit that will help your customers to run their business operation, smoothly.

If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric and ‘solution-oriented. This will give participants practical ways to solve the challenges they are facing currently.

The topic should also obviously include the real goal of lead generation, product launching, and educating your audience.

3. Find your Target Audience

If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Hence, it is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.

Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.

4. Be open to fluctuating Attendance Expectations

Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.

If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects and multiple times to remind them about your free webinar.

5. Use Polling Questions

The best way to increase the engagement on your webinar is to ask your audience to participate in your webinar. If you have ever attended a webinar on one of the most leading platforms, you must have noticed that they allow you to pre-load interactive polling questions.

You can capture the attention of your audiences by asking questions related to the webinar. Ask things like:

i. What interests you most about the webinar?

ii. What are the immediate challenges you are facing?

iii. Would you like to boost your sales?

iv. Would you like more information on our latest product or services?

The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food-for-thought and keep them hooked for your next webinar.

Have your attendees try, buy and contact you for more information on your products or next webinar. Also, offer them a limited-time offer for the webinar to create urgency and hype around it. If you are doing an educational webinar, tell your attendees to stay on for more information.

And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Click here: https://www.badabusiness.com/?ref_code=ArticlesLeads to join the league of successful entrepreneurs.

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Business Startup Ideas Marketing Sales Strategy

Branding: Why it is crucial while scaling your startup business?

Branding plays a crucial role in the success of every business. And when it comes to startups, branding is of paramount importance. It is vital for the development and growth of an organization.

Your brand becomes a part of the customer`s everyday life. For instance, if a customer wants to purchase a product, he or she would like to buy from a company that not only offers great quality products but also provide other assurances. And, if a customer feels that your brand is the best in the market, then a customer will buy it even if it is a bit costlier. This is the impact of having a solid brand image.

A brand is what helps your business distinguish your product from the league and helps consumers associate themselves with your brand.

But many entrepreneurs fail to recognize its importance in the initial stage of the business. They make the mistake of obsessing over their products and turn a blind eye to every aspect of the branding. This can lead to a series of disastrous consequences for the product as well as the company in the long run. Due to the negligence, the brand might become unnoticed and irrelevant.

According to an analysis conducted by the Marketing Accountability Standards Board (MASB), ‘brands contribute on an average of 19.5% and if the impact is measured based on firm cash flow, profits and firm value, the impact could be contributed for over 50% of the enterprise value.

Another report by the Marketing Science Institute (MSI) that included around 220 consumer products found that a superior brand preference or reputation commanded price premiums of 26% on average, even when brand quality is the same.

Brand Image: A living persona

Your brand image is like a living entity. If your brand can create ripples in the market and generate excitement by showcasing life, you can get a loyal clientele. Your brand grows and matures over the years and builds its persona just like a living entity and provides a solid competitive advantage.

In this age of digitalization, it is important to have a unique brand strategy that will engage the audience across multiple mediums. Therefore, it is essential for every company to carefully select and invest when it comes to building a brand that speaks volumes about the company`s unique business strategies and core values.

Branding is essential for business sales too!

If your brand connects straight away with your target customers, it will result in an excellent customer experience. And according to a report published in Forbes, ‘73% of companies with above-average customer experience performs better financially and also get higher revenue’.

Another report suggests that around 17% of the consumers are willing to pay more to purchase from a brand that has a great reputation and market value.

Harvard University professor, Gerald Haltman who is the author of ‘How customers think: Essential insights into the mind of the market’, writes in his book that 95 percent of a customer`s decision-making process happens subconsciously. Hence, the major reason why a customer will choose your brand instead of your competitor will largely depend on how the consumers ‘feel’ about your company.

And why this factor is important for a startup? Startups tend to have major competitors who have a larger team, better infrastructure, brand reputation, and marketing knowledge. A good brand image will help you to attract more customers and your product will finish on top of your competitors.

Brand Image: Honesty v/s Perfection

Startups represent innovation and a distinct approach towards the same product that is already available in the market. It`s their uniqueness that connects them super strongly with their customers. However, too many companies want to represent their brand under a perfect and idealized spotlight. This results in a brand image that lacks the character, texture, and trust of a consumer.

Another blunder that most startups do is copying other businesses or internet trends and images. Creating a fake image of their brand that does not represent them would simply mean wasting the most valuable emotional factor due to which a startup ends up eroding its customer base.

Branding in the internet age

With technological advancements, the internet has slowly taken over. Today, with the advent of affordable smart-phones, branding of products online is no longer a luxury. It has become a necessity for startups where they can sell their products to a wider audience.

With cost-effective internet that is available to most people, a business must use this opportunity. Despite the changing times and mediums of advertisement, branding is still an integral part of advertising and the business world. Hence, listen to what stakeholders and customers have to say about your brand, and use their feedback to make improvements. This will also build a better brand image.

Learn how you can take your startup to new heights with our Everything about Entrepreneurship. Click here to know more about this product: https://www.badabusiness.com/?ref_code=ArticlesLeads

 

 

 

 

 

 

 

 

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Marketing

4 Effective Tips on Improving Product Packaging for Small Businesses

Tips on Product Packaging| Representational Image (Photo Credits: Pixabay)
Tips on Product Packaging| Representational Image (Photo Credits: Pixabay)

The most important component of any firm is its offering – product or service, as it brings in sales revenue that is a major source of income. A business’ long term survival and growth directly depends upon whether the consumers like its products or not. Hence, a quality offering designed and create to satisfy the consumer wants is a must of businesses looking establish itself and carry forward its operations in the market. One of the most prominent features of any product that draws customers’ attention is its packaging. The material used in wrapping the product and the design of its container are influences customers opinions about the product. 4 Smart Ways to raise fund for your startup without Investors.

Apart from the customer’s opinion, packaging is also a significant part of the product itself. It keeps the product safe from damage, dirt, spoilage and protects it. A lot of time, efforts and financial resources are employed in the process. Packaging also forms part of symbolic communication from the firm’s end and helps the product to gain unique identification in some cases. Here are some ways to improve product packaging for small businesses:

Easy to Carry the Product:

The first and foremost principle to be followed while deciding the packages design is that it makes the product easy to carry. It should align with the dimensions and size of the product. Ideally, package should be of a size that is easily transported from one place to another without damaging the product. It should not be very bulky.

Choose Packaging Material Carefully:

The material used in packaging the product needs to be selected carefully. It should preserve the product form, freshness, and overall quality. The material should not be very expensive as it would add to the overall cost of the product. The colour and design on the material should also be represent the nature of the commodity. 4 Ways to Keep Your Employees Happy & Motivated.

Easy to Open:

Though the packaging should protect the product from any external damage, it needs to be easy to open. A complex package causes irks the consumer. Make the package simple to open, whether that be a ‘tear here’ tab or an easy-twist cap. Avoid multiple layer packaging.

Creative Design:

Packaging gives the firm a lot of scope of innovation and creativity. Businesses can play around the design of the package. A unique design is a big attraction for the consumers. Especially the products which are targeted to children should be attractive and unique. However, creativity sometimes back fires, firms need to be careful while picking up the right design.

Packaging is a key element in the product mix. Firms need to be careful in selecting the appropriate package of its offering as a lot of resources- money, time. efforts- are employed in the process. More and more firms are adopting sustainable packaging initiatives such as using recycled and reusable material, minimal packaging, green packaging among others.

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Marketing

Social Media Marketing: Follow These Low Cost and Effective Tips to Promote Your Small Business on Facebook

Facebook Marketing| Representational Image (Photo Credits: Pixabay)
Facebook Marketing| Representational Image (Photo Credits: Pixabay)

Businesses, in the present scenario, are highly dependent on social media on promoting its product and services, and also ensuring wider reach. As a huge section of population is on various online networking sites, digital marketing has become an utmost important component on any firm’s overall marketing and promotional strategy. It has become easier to interact with potential customers over the social media platforms. A business can effectively engage in one-to-one communication with people, understand their preferences and ensure quick response to their queries. It also helps a firm to receive immediate feedback from the customers about its product and service, thereby providing quick redressal to their grievances.4 Breach-Proof Ways to Protect your Company`s Sensitive Data against the Cyber-attack!

One such highly popular and used social media platform is Facebook. People from almost all the age groups use it on a regular basis. Promoting business on Facebook can increase the firm’s reach mani-folds and build itself into an online brand. There are various strategies for small business to promote their business on the platform and earn customers. Here are some low cost and effective tips for promoting Small Business on Facebook :

Make a Facebook Page for Business:

The first step of promoting the small business on Facebook is by making its page on the platform. Firm should post all information of its product and services, including features, cost, description, usage among others on the page. It should also post attractive pictures of the offering on the Facebook page. Discounts, rebates and other sales promotion schemes offered by the business should be regularly updated on it. Businesses should try and make the page as attractive as possible. 5 Steps Companies should take to Improve Diversity at Workplace!

Post regularly on Facebook:

The age old saying on ‘Out of Sight, Out of Mind’ works equally well on the social media platforms as well. Businesses should regularly post about themselves, their product, services and offers on Facebook. It helps to create a place for the brand in the people’s mind, who might convert into actual customers.

Use Multimedia Posts:

One should keep experimenting with the posts on social media. Firms should not stick only to text or images but also use different multimedia elements. There is a wide range of varieties to chose from. This includes audio, video, visuals, GIFs, text, infograms, interactive data tools, 3D pictures among others. It helps to attract attention of the customer to the product.

Engage with the Followers:

Most important thing on all the social media platforms, including is Facebook, is engagement with the followers and creating a presence. Firms should post interactive content including polls, contest, events, online interaction among others. They should also ask customers to review their products and services online. If a customers comments on the post, immediately give a positive reply to it. All these makes customers valued.

If the small business has a sound budget it can also go for Facebook Ads and paid promotions online. Facebook and other social media platforms provide a golden opportunity for businesses to promote its products and services and have a wider reach. Firms should totally cash on it.

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Marketing

3 Marketing Techniques for Start-Up to Follow During Initial Business Stages

Online Business| Representational Image (Photo Credits: Pixabay)
Business| Representational Image (Photo Credits: Pixabay)

In the recent years, many start-ups have emerged in the country in several industries. The start-up ecosystem is blooming with more and more businesses being established and people taking to entrepreneurship. However, many of these businesses do not last for more than a couple of hours owing to the existing competition. As for start-ups a wide reach and customers’ recognisation is important which depends on its public communication techniques. Sales promotion, publicity, advertising, personal selling are all the part of marketing mix. A judicious use of all these, ensure an effective customer reach to the firm. 4 Startup Ideas That Housewives and Moms at Home Can Consider and Earn a Good Amount.

Here are 3 Effective Marketing Techniques Start-Ups Should Follow : 

Collaboration with Influencers

One of the easiest way to have an effective reach for the start-up is to collaborate with the influencers. People share a personal trust and connect with the social media influencers, if they promote or use the firm’s product their followers are bond to look up for the same. Hence, it helps in drawing customers’ attention towards the start-up and winning their trust.

Offer a Free or Trial Version of the Product

Another way to attract customers at the early stage of the business is by offering free or trial version of the product or service which the start-up is bringing to the market. People tend to be drawn towards free offers and take up the product. It has been proven to be a highly successful for start-up and even for established businesses who are launching new products or services. 3 Small Business Trends that will Emerge in 2021!

E-Mail Marketing

For a start up to be successful, it needs to develop a connect with the potential customer. E-mail marketing is one of the best and cost effective option a firm has to establish the connect with the public. By sending personalised mails to the customers, a firm draws their attention towards itself, its products and services.

Right from entering the market to position itself among the competitors, a firm needs to follow a comprehensive and well researched marketing plan. It helps the business to establish itself and flourish. It also helps in acquiring new customers as well as retaining the old ones.

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Marketing

Local Business Promotion: 4 Cost Effective Ways to Promote Your Products and Services Among Local Population

Local Businesses (Photo Credits: Pixabay)
Local Businesses (Photo Credits: Pixabay)

In order to survive in long term and ensure financial soundness, a business needs to acquire new customers and expand its operations. One of the easiest way to do so its business promotions. Local and small businesses with a limited potential customer base should continuous promotional activities to attract new buyers, retain existing ones and avoid loosing the limited target market to a competitor. Building a World-class Customer Experience: 3 Strategies to stay ahead of your Competitors.

Since local businesses cater to a local population hence it lesser scope for expansion and growth as compared to firms which are based in more areas. As per market survey, consumers prefer to buy from local stores more than the national chain. Here are 4 ways to promote your local business :

Offline Marketing

Though digital marketing is the need of the hour, local business are likely to gain more traction and public attention through traditional modes of promotions. Word of mouth works as an effective promotional tool among local population. Distribute flyers, put up hoarding, boards and posters at popular sites in the city making people aware about your business, products, offers etc. 5 Cost-effective Inventory Management Tips for Retailers to Save More Money!

Develop Referral Partnerships

Another way to promote the business is by getting into referral partnership with the local businesses that essential deals in complementary products and share the firm’s target customers. This reciprocal arrangement will help both the parties with increased customers and enhanced revenue. For instance, a mobile dealer can get in a referral partnership with a mobile accessories business.

Contribute in Local Events

Another way to attract locals’ attention is by participating and contributing to the locally organised events including exhibition, haats, cultural festivals etc. It provides a great platform to showcase business’ products and services to the target customers. Contributing and donating to such events also enhances firm’s goodwill and reputation among the people.

Collaborate with Local Influencers

All the cities have few local influencers and celebrities who have a huge following and can leave a strong influence on the local population. Collaborating with such celebrities provide businesses with a great opportunity to attract more customers.

For local businesses to survive the stiff competition from the national and international chains becomes difficult if the firm does not keep attracting the new customers and retain the existing ones. A well planned promotional strategy helps the business to survive the dynamic external business and be successful.

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Marketing

4 Cost Effective Marketing Strategies to Promote Small Businesses

Marketing Strategies| Representational Image (Photo Credits: Pixabay)
Marketing Strategies| Representational Image (Photo Credits: Pixabay)

In order to survive the dynamic market conditions and stiff competitors, businesses need to keep promoting itself and acquiring new customers while retaining the existing ones. Once the business has established itself in the market, next step is to expand and diversify. A pre-requisite for successful expansion and growth of the firm is a wide reach and awareness among potential and target customers. A comprehensive and well researched marketing plan is important for business development.5 Simple Steps to Start a Packaging Business in India.

With the coming in of social media, the avenues to promote businesses have increased. Marketing is no longer restricted to offline spaces. Business promotion involves all the activities that are undertaken to communicate about the enterprise and its product or service. It includes advertisement, public relations, branding among others. 5 Ways To Eliminate Work Stress And Avoid Burnout.

Here are 4 effective ways to promote Small Business:

List Your Business in Online Directories

One way to reach customers is by listing the business in online directories. There are various sites available over the net that gives you can opportunity to list your business for free. Especially, for small businesses with low budget listing is a beneficial option of promoting the business. Some of business listing sites in India are :

  • sulekha.com
  • tradeidnia.com
  • indiamark.com
  • justdial.com
  • freelistingindia.in

Partner With Other Small Businesses

Another way to promote a small business is by partnering in with businesses in the same or complementary field. This way the business can enter new markets and take advantage of partner’s resources and customers. It helps the business to understand the market orientation better and modify its offering accordingly.

Create and Verify Business Profile on Google

To promote business online, having a verified business profile on Google. It automatically lists your business on search engines and it pop-ups whenever someone looks for similar product or services in your locality. It helps in boosting consumers’ confidence in the business, as people are increasingly becoming depended on online resources.

E-Mail Marketing Strategy

E-mail marketing is the most important aspect of online marketing. By communicating with customers on regular basis through personalised e-mails help developing a connect between the firm and customer. As per surveys, e-mail converts more people into customers as compared to any other element of digital marketing.

Businesses should have a balanced mix of online and offline promotional elements in the marketing plan. No one business can survive without proper marketing strategies which are flexible and responsive to dynamic environment. To evolve and grow businesses should carefully choose and implement promotional strategy.

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Marketing

The Moms Co: How this brand is helping would-be Mothers with Toxin-free Products!

Necessity is the mother of all inventions’. And today we will unravel the success story of one such purpose-driven brand- The Moms Co. The brand which has raised $8 million (Rs 58.4 crore at the current exchange rate) in its third round of funding is riding on a wave of success. The existing investors Saama Capital and DSG Consumer Partners led the Series B round of funding.

The Moms Co. is a wellness start-up that began in 2016. Based out of Delhi, The Moms Co came into existence when the husband-wife duo Malika and Mohit Sadani had their second daughter. The couple moved to Gurgaon from London after her delivery. Malik`s struggle to find a safe, natural, and toxin-free product for her baby in India led to the birth of The Moms Co.

In today`s time, hygiene is paramount! The topmost priority of new-age parents is to keep their babies safe from diseases. No couple would want their child to open his eyes in an unhygienic environment. Also, maintaining a sanitized environment is essential for the mental and physical wellness of the expecting mother.

 

“Finding a premium quality product for my daughter that was natural, safe, and toxin-free was so difficult that I had to rely on my friends traveling from abroad to India to get my stock. On discussing the ordeal with other mothers, I soon realized others like me were also facing similar challenges. It just struck to me that no brand in India was listening to us moms and trying to resolve our requirements,” explains founder & CEO Malika Sadani.

What finally triggered her to come up with her brand is when a friend of the couple traveling from the US couldn`t get the products they had ordered due to heavy snow in Boston. That`s when the couple finally decided to do thorough research and go deeper into the supply chain. They wanted to know if high-quality products can be made in India.
It was then that she decided to take her first step towards The Moms Co. Before setting her foot as an entrepreneur, Malika, who has done her graduation from the Welingkar Institute of Management, has worked as a banker with ICICI bank. Her husband Mohit is an IIM Ahmedabad alumnus and worked with big hotshots like Mckinsey & e-commerce unicorn Snapdeal.

So what makes this brand special? Their excellent quality standards! The company`s products are developed by highly skilled experts across Australia, India & Switzerland. The ingredients used in their products are checked thoroughly against databases available around the globe.
The products then undergo stability tests to ensure that their quality and stability are intact across varied humidity and temperature conditions. Each product undergoes microbial tests to determine they are free from heavy metals, mineral oil, and microbial growth.
After going through a series of tests, the products are finally sent for dermatological evaluation to ensure they are free from any irritants. Their entire product range is certified toxin-free and deemed safe by Safe Cosmetics Australia.

At present, The Moms Co has a market size of Rs 10,000 Cr and growing exponentially at 20% annually. With most of the mothers spending time online on research and for their daily shopping needs, the brand is gradually shifting to online as well.

The Moms Co. is coming out with a wide range of products for hair, skin, pregnancy & baby care, and another 25 expected by the end of 2020. They are trying to evolve as a one-stop destination for pre-natal, post-natal, and baby care products.

Malika`s journey is an inspiration! Her motivational story can inspire people to achieve big by turning dreams into reality. But conceptualization of an idea can take more than just thorough research about the market. Know how can you expand your start-up and establish it as a brand. Visit www.badabusiness.com to join https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads

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Marketing

What is Channel of Distribution? Here are 3 Factors Businesses Should Keep in Mind While Choosing Distribution Channels

Channel of Distributions for Business | Representative Image (Photo Credits: Pixabay)
Channel of Distributions for Business | Representative Image (Photo Credits: Pixabay)

No business can survive on its own. It needs a proper and robust network to carry on its business smoothly and ensure regular transportation of goods from the site of production to various market outlets. A business should carefully choose its channel of distribution so that its manufactured products reach the customers on time. This also ensure that the investment in the stocks and products is repaid quickly by materialising sales. 4 Top HR Trends & Priorities for 2021.

A distribution channel a network or  chain of middle men or intermediaries through which manufactured products passe until they reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. It is part of a firm’s marketing strategy. There are two forms of  distribution channels -direct and indirect. Direct channels does not involve any middlemen and the product reaches to the customers directly from manufacturing site. In an indirect channel, product passes through various intermediaries to reach the final consumers. 8 Types of Working Capital & Everything you should know about them!

Here are factors that need to be considered while choosing a distribution channel –

Nature of the product 

The first and the foremost aspect while deciding the channel of distribution is the type and nature of the product. If the product is perishable in nature, which get spoiled easily and quickly, should mostly use direct channel of distribution so that the goods reach the customers fresh and well in time. However for durable and semi-durable products longer and indirect channels of distribution can be used.

Cost of Distribution Channel

Another important aspect to be considered for determining the channel of distribution is the cost involved. Mostly the direct channels are less expensive than the indirect ones and involves less time . Firm should examine various options available and choose the one which is most cost effective. Every middlemen involved leads to an additional increase in the overall price of the product.

Channel of Distributions Used by Competitors- 

Firms should also look at the channels of distributions being used by its various competitors. It gives firm a sense of expenditure related to distribution channels to the firm. The business could also take the first mover advantage. By regularly analysing the market scenarios, businesses can quickly change the channels to have an advantage over its competitors.

Firms should be careful while  choosing a channel of production and it is the only source through which its products reach the customers and sales materlise. Any distribution channel should be flexible enough to accommodate for opportunities and threats of the dynamic business environment.

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Marketing

Brand Positioning Statement: How it can help you prioritize business growth strategies

brand positioning

In the digital age, business growth strategies and tactics are constantly evolving. As the dynamics of advertisement are rapidly changing, it has become essential for brands to keep up with the latest trends.

But when the algorithms, social media platforms, customer behavior, and interests are changing rapidly, it is difficult to figure out what to focus on to build a successful brand statement.

Now, for instance, you are preparing to bring a new product to the market. After spending countless hours, minutes, days, weeks, and months, even years to determine what sets your product apart from the competition, you create and develop a brand identity.

But how can you ensure that your marketing efforts are aligned with the brand?

According to a report by Forbes, ‘ 38% of users stop interacting with a website, if the layout is unattractive, and 39% of the website visitors stop engaging if the images do not upload quickly’.

The report further explained that after watching a branded social video, 64% of consumers purchase the product. A consistent brand presence across all the social media platforms increases the revenue by up to 23%.

So what does this mean for you if you want to launch a new product in the market? Well, here brand positioning plays a vital role.

But what is brand positioning?

In simple words, it is a brilliant way to tell the world how your brand or product is unique and different from the competitors. It also explains how the product will give your customers a never-before experience, by filling their particular needs.

A brand positioning statement is a wonderful way, where you can let your creative juices flow to describe the key values and qualities that your products comprise and customers are searching for.

A well-crafted brand positioning statement conveys the value proposition to the target audience while describing the brand`s identity, purpose, and distinguishing features.

So whether you are an entrepreneur, solopreneur, or a businessman who is willing to craft a brand statement, it is necessary to get crystal clear on these aspects of your business:

  1. Emotional connection with Target audience: A positioning statement is all about emotions and less about facts. Identify the benefits that will hit the right chord and try to inculcate that element while writing into your brand statement.
  2. Customer Pains: Take ample time to figure out how your product will resolve customer problems. Brainstorm and then try to capture that into your position statement, briefly.
  3. Brand promise: As the competition is huge in the market, you must focus on your product`s unique value and distinct benefits that cater to the pain points of the target market.
  4. Brand identity & core values: What most brands fail to recognize is that it`s not the sales of your products, but your customer`s perception that determines the value of your brand in the marketplace. Hence, keep your brand values align with the target audience when writing a positioning statement.

An excellently written brand statement will help customers to relate to the brand stories, values, mission & vision. This will further help them to develop a strong connection with your brand on a deep level.

Want to create a unique positioning for your brand? Learn how you can create a deep connection with your audience which is beyond buyer and seller relationship with our Problem Solving Courses. Find 600 business templates that will help you create a unique brand identity.

Click here https://www.badabusiness.com/psc?ref_code=ArticlesLeads  and move towards a better brand positioning for your products.