Brand Building Strategies Archives

3 Tips To Help Entrepreneurs Grow A Powerful Personal Brand

Selling is one of the most important business aspects for any entrepreneur. It is also a crucial skill that entrepreneurs are obliged to master. After all, creating or developing a customer-based product or a service is just not enough! The success of your or any business depends on your ability to sell it.

And for selling to be truly successful, today`s entrepreneurs must be engaged as much with personal branding as with the branding of their products and services.

Regardless of the services or products you as an entrepreneur have developed, you must have a vision and the ability to sell it to your prospective customers, partners, or investors effectively.

As much as anything, what you are trying to sell them is your competence, your credibility, your commitment, and your reliability, etc. Being able to powerfully communicate is very crucial for business growth. And this is why personal branding for entrepreneurs is extremely necessary.

Though most people consider selling to be the toughest job in the world, with branding tips, you can easily double up your sales figures. To know more, watch our video, here:

If you want to develop a powerful and meaningful brand that aligns with you, your vision, and values, here are the top 3 personal branding tips for you:

1. Be Authentic

In this world where every brand and product is trying to imitate each other to attract more customers, being authentic is something that will set you apart from the crowd. The key to developing a strong personal brand is to Stand Out.

What is the purpose behind your product? What are your values? How your perspective is different from your competitors?

By being true to yourself, your brand and business will feel much more aligned and fulfilling. It will build much more confidence within you and you will feel more empowered. This is something that you can learn from our ‘Entrepreneurship Course’ that will help you identify and align your business with your values and goals.

2. Define your Audience

‘One shoe does not fit all’- we must have heard this metaphor probably millions of times. And in the business world following this is beneficial. Having clarity around your brand identity is essential, but the same holds for your audience too!

Not every customer is your potential customer. Hence, any business needs to identify its target audience. It will give you information about their demography, their needs, and their spending power. Once you will know your customer segment well, you will know how to speak to them in a way that they feel connected with you. You will also be able to attract more of your potential customers who are looking exactly for what you are selling.

3. Recognize your Unique Value Proposition (UVP)

If you ask us what is that one ‘you-must-apply-personal-branding-tip’ then we would recommend saying let it be this one. For any industry to make yourself visible and recognized, a clearly defined UVP is important. Unless you are in a highly specialized niche, you are likely to have lots of competitors who are just as qualified, capable, and experienced as you. Hence, a UVP helps you to stand out from the crowd that resonated with your target audience.

A UVP or Unique Value Proposition is usually a unique skill, a process, or a perspective. If you already know about your UVP but are unable to sell it effectively to your customers, you can learn it in our online business courses for entrepreneurs.

Building a personal brand simply means that you are an expert in something. Establishing your expertise in something is the most important thing, which also takes the longest time. Fortunately, there are plenty of ways to do so.

From hiring the best business coach in India to taking one of the most advanced and specialized online entrepreneurial courses, you can pick any according to your requirements. If you want to begin by upgrading yourself, you can take the ‘Everything about Entrepreneurship’ course. To know more, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

Branding: Why it is crucial while scaling your startup business?

Branding plays a crucial role in the success of every business. And when it comes to startups, branding is of paramount importance. It is vital for the development and growth of an organization.

Your brand becomes a part of the customer`s everyday life. For instance, if a customer wants to purchase a product, he or she would like to buy from a company that not only offers great quality products but also provide other assurances. And, if a customer feels that your brand is the best in the market, then a customer will buy it even if it is a bit costlier. This is the impact of having a solid brand image.

A brand is what helps your business distinguish your product from the league and helps consumers associate themselves with your brand.

But many entrepreneurs fail to recognize its importance in the initial stage of the business. They make the mistake of obsessing over their products and turn a blind eye to every aspect of the branding. This can lead to a series of disastrous consequences for the product as well as the company in the long run. Due to the negligence, the brand might become unnoticed and irrelevant.

According to an analysis conducted by the Marketing Accountability Standards Board (MASB), ‘brands contribute on an average of 19.5% and if the impact is measured based on firm cash flow, profits and firm value, the impact could be contributed for over 50% of the enterprise value.

Another report by the Marketing Science Institute (MSI) that included around 220 consumer products found that a superior brand preference or reputation commanded price premiums of 26% on average, even when brand quality is the same.

Brand Image: A living persona

Your brand image is like a living entity. If your brand can create ripples in the market and generate excitement by showcasing life, you can get a loyal clientele. Your brand grows and matures over the years and builds its persona just like a living entity and provides a solid competitive advantage.

In this age of digitalization, it is important to have a unique brand strategy that will engage the audience across multiple mediums. Therefore, it is essential for every company to carefully select and invest when it comes to building a brand that speaks volumes about the company`s unique business strategies and core values.

Branding is essential for business sales too!

If your brand connects straight away with your target customers, it will result in an excellent customer experience. And according to a report published in Forbes, ‘73% of companies with above-average customer experience performs better financially and also get higher revenue’.

Another report suggests that around 17% of the consumers are willing to pay more to purchase from a brand that has a great reputation and market value.

Harvard University professor, Gerald Haltman who is the author of ‘How customers think: Essential insights into the mind of the market’, writes in his book that 95 percent of a customer`s decision-making process happens subconsciously. Hence, the major reason why a customer will choose your brand instead of your competitor will largely depend on how the consumers ‘feel’ about your company.

And why this factor is important for a startup? Startups tend to have major competitors who have a larger team, better infrastructure, brand reputation, and marketing knowledge. A good brand image will help you to attract more customers and your product will finish on top of your competitors.

Brand Image: Honesty v/s Perfection

Startups represent innovation and a distinct approach towards the same product that is already available in the market. It`s their uniqueness that connects them super strongly with their customers. However, too many companies want to represent their brand under a perfect and idealized spotlight. This results in a brand image that lacks the character, texture, and trust of a consumer.

Another blunder that most startups do is copying other businesses or internet trends and images. Creating a fake image of their brand that does not represent them would simply mean wasting the most valuable emotional factor due to which a startup ends up eroding its customer base.

Branding in the internet age

With technological advancements, the internet has slowly taken over. Today, with the advent of affordable smart-phones, branding of products online is no longer a luxury. It has become a necessity for startups where they can sell their products to a wider audience.

With cost-effective internet that is available to most people, a business must use this opportunity. Despite the changing times and mediums of advertisement, branding is still an integral part of advertising and the business world. Hence, listen to what stakeholders and customers have to say about your brand, and use their feedback to make improvements. This will also build a better brand image.

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