Category: Marketing

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Marketing

Business Coaching Program by Business Coach Dr Vivek Bindra

Business coaching Program

Business Coaching means providing guidance and support to entrepreneurs, business owners and professionals to improve their business performance and achieve their goals.

Dr. Vivek Bindra’s Business Coaching Program (BCP) is one of them. It is designed to provide personalized guidance and support to business owners, entrepreneurs, and professionals.

Here are the key aspects of the program:

Business Coaching Program (BCP)

  1. Personalized Coaching: One-on-one coaching sessions tailored to the specific needs and challenges of the individual or business.
  2. Goal Setting and Planning: Helping clients set clear, achievable goals and develop strategic plans to reach them.
  3. Strategy Development: Crafting customized strategies for growth, marketing, sales, operations, and other critical business areas.
  4. Accountability and Monitoring: Regular check-ins to monitor progress, provide feedback, and adjust strategies as needed.
  5. Skill Enhancement: Training and development in key business skills, including leadership, decision-making, and team management.
  6. Problem Solving: Addressing specific business problems with practical solutions and expert insights.
  7. Financial Guidance: Advice on financial management, budgeting, and funding options.
  8. Market Insights: Providing up-to-date market trends and insights to help clients stay competitive.
  9. Networking Opportunities: Access to a network of industry experts, fellow entrepreneurs, and potential business partners.
  10. Motivation and Support: Continuous motivation and support to help clients stay focused and driven.

Key Components

  • Diagnostic Tool: Initial assessment to identify the strengths, weaknesses, opportunities, and threats (SWOT) of the business.
  • Customized Action Plan: A step-by-step plan tailored to the client’s business goals and challenges.
  • Workshops and Webinars: Access to specialized workshops and webinars on various business topics.
  • Resource Materials: Comprehensive resource materials, including templates, checklists, and guides.
  • Performance Tracking: Tools and techniques for tracking business performance and measuring success.

Benefits

  • Enhanced Business Performance: Improved efficiency and effectiveness in business operations.
  • Increased Sales and Revenue: Strategies to boost sales and revenue growth.
  • Leadership Development: Strengthened leadership skills and capabilities.
  • Innovative Solutions: Creative and innovative solutions to business challenges.
  • Sustainable Growth: Long-term strategies for sustainable business growth and success.

About Business Coach Dr Vivek Bindra

Dr. Vivek Bindra, a renowned business coach and founder of Bada Business, offers tailored coaching and support to seven specific categories, which he refers to as the “7 Star” focus areas. These categories encompass a wide range of professionals and entrepreneurs:

  1. Freelancer: Providing guidance on how to build and grow a successful freelancing career, including strategies for client acquisition, project management, and scaling services.
  2. Retailer: Offering insights into effective retail management, including inventory control, customer service, marketing strategies, and optimizing sales.
  3. Service: Assisting service-based businesses with enhancing their service delivery, improving client relationships, and developing sustainable growth strategies.
  4. Entrepreneur: Supporting entrepreneurs at various stages of their journey, from ideation to scaling their business, with comprehensive strategies and practical advice.
  5. Womenpreneur: Focusing on empowering women entrepreneurs by addressing unique challenges they may face and providing tailored strategies for success.
  6. Student: Helping students develop entrepreneurial skills and mindset, preparing them for future business endeavors or enhancing their employability.
  7. Manufacturer: Guiding manufacturers on improving production efficiency, managing supply chains, adopting technology, and expanding their market reach.

By addressing the specific needs and challenges of these diverse groups, Dr. Vivek Bindra aims to provide targeted support and actionable strategies that help individuals and businesses achieve their full potential.

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Marketing

5 Key Things To Consider Before Launching Product In The Market

5 Key Things To Consider Before Launching Product In The Market
5 Key Things To Consider Before Launching Product In The Market

Summary: Do you want your product launch to be successful? Read this article to make your product launch a huge hit!

Most often entrepreneurs come up with an idea of creating a new product to resolve the challenges that their target customers in a particular segment are facing. They believe that by just creating a killer product they can bring a revolution to the world. Now they want to launch their product in the market and expect the entire nation to go frenzy over it.

But none of that happens and you get up with sweat beads all over your forehead. All the hard work and efforts that you have put in to create a product now appear pointless. Scary, isn`t it?

It is extremely easy to get ahead of yourself when trying to create a new product. Envisioning all the sales and profits, recognition, and success that will emerge after your product launch can often take us away from reality. But just like any other business initiative, a product launch also requires time and careful planning.

And, launching your product in the market without having your ducks in a row is a recipe for disaster. Thus, if you have created a brilliant product after investing your hard-earned money and efforts, here are 5 steps every entrepreneur should take before releasing a new product:

1. Define Your Potential Audience

Whether you are coming up with a new technology or a food joint, it is important to find and learn from your core audience. Establish your base and build their confidence in you.

Learn from your competitors as there are no original ideas, only repurposed ones. As you prepare for your product launch, research your competitors. Take from their good, learn from their mistakes and enhance where you think is a scope for improvement. You can also hire best business coach in india to get expert guidance.

2. Focus on Buyer`s Journey

What is the foundation of all the marketing and sales activities? The Buyer`s Journey! The process that revolves around the buying process makes the basis of all the activities related to marketing. Thus, it is essential to understand the customer`s pain points, from where they get their information, and who influences the purchase. Generally, there are specific events that may trigger a purchase.

3. Go All out When It comes to Product Launch

Obscurity kills businesses. If you do not shine like a sun when it comes to publicity, you won`t get the attention that is needed to be successful. If you will not go overboard when it comes to marketing your product launch, you will not get your customer`s attention. Also, having a thorough understanding of the challenge that your product or service is solving is imperative to business growth. It is very surprising to see how it is not thoroughly thought through.

4. Be Clear About Your Potential Customers

Being an entrepreneur is not an easy deal and thus, it is suggested that you should research well about your target audience. If someone asks you, “Who is your target audience?” you should have a concise answer. Otherwise, it’s a red signal!

Apart from knowing your audience, you must be well aware of your product`s value. You can also take testimonials from your clients who have used your products. You can work along with a business mentor who can help you navigate these challenges in your business.

5. Focus on Buyer`s Journey

What is the foundation of all the marketing and sales activities? The Buyer`s Journey! The process that revolves around the buying process makes the basis of all the activities related to marketing. Thus, it is essential to understand the customer`s pain points, from where they get their information, and who influences the purchase. Generally, there are specific events that may trigger a purchase.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit: www.badabusiness.com

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Marketing

4 Powerful Twitter Marketing Tips can Help Your Business Grow!

4 Powerful Twitter Marketing Tips can Help Your Business Grow!
4 Powerful Twitter Marketing Tips can Help Your Business Grow!

Summary: Twitter is an excellent place for businesses to grow. But with things moving so quickly on this platform, can you promote your brand on this platform?

Do you know what the average lifespan of one tweet is? 18 minutes. Yes, that’s it. Every second around 7,000 new tweets is sent across the world.

This is why your marketing strategies for Twitter have to pack a punch to get people`s attention.

If you are an entrepreneur and want to promote your brand through social media, you will have to find a perfect strategy. You can also hire a business coach for guidance and support.

Here are four powerful marketing tips for Twitter that works:

1. Pick the Right Handle, Right Picture, Header Image

Recognizable, easy-to-remember, and short- your Twitter handle should have it all. Having a simple but relatable and catchy Twitter handle means people can easily remember you and tag you. You will be easily searchable, which will eventually result in increased followers.

Keep your names consistent across all social media profiles. Using a different character from your brand or company name might confuse followers or make your page hard to find.

If you’re just getting started, choose a Twitter handle that is as close to your brand’s name as you can get. Avoid picking irrelevant numbers or any punctuation marks.

With a short Twitter name, you’ll be more likely to get @mentions from other users and brands because people are less likely to mention businesses with long Twitter handles due to the character limit of each tweet. You can also work with a business mentor who can help you build a more powerful and engaging brand image.

2. Showcase Your Brand`s Personality via Optimized Bio 

Can you showcase your brand in just a 160-char space? If yes, start creating a kill bio that will be visible to the entire world, including your potential customers, right below your profile image.

However, make sure that it is simple and easy to read. Just tell the entire world about yourself, your brand, and your vision in short, sweet sentences.

Factors you must include into account:

a). Tell people precisely what your brand is.

b). Incorporate some personality or humor. Say something original. Don’t be afraid to use your wits.

c). Brag a bit. If your brand has some outstanding accomplishments under its belt, let people know.

d). Write a bio that will attract people who fit your target audience.

e). Add relevant hashtags so that people can find your account when they search for those terms.

f). Tag other brands you may be associated with within this space.

3. Tweet During Peak Hours

Every time is a good time- while this might be true in various other aspects of life, it is undoubtedly not applicable to social media. There are certain days of the week or times of day when users are more active on Twitter, meaning they’ll be more likely to engage with your posts. There are many tools through which you can schedule posts. Some of them are available online for free.

By identifying those hours and days and posting during them, you’ll gain more impressions, boost engagement, and get tons of clicks. For Twitter, if you post tweets on Friday, Saturday, and Sunday, they will have higher CTRs than those posted during the other days of the week.

4. Use Hashtags Sparingly

Tweets with more than two hashtags receive a drop in engagement by 17%. Using hashtags in your post is essential but overusing them can backfire and do more harm than good.

Wouldn`t it be nice that your target customer is looking for your product or services every second? Twitter is a platform where you can easily reach and find your target audience. All you need is a powerful marketing strategy.

You can also work along with the best business coach for expert guidance. If you are struggling with business challenges, you should read our article on how a business coach can help your business grow?

The idea of managing a business is more straightforward said than done, and we agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Problem Solving Courses that comes with Foundation courses, specialized courses, and value-added courses.

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Marketing

5 Digital Marketing Myths Busted

5 Digital Marketing Myths Busted
5 Digital Marketing Myths Busted

Summary: Do you believe digital marketing is like ‘one size fits all?’ Welcome to the world of reality. In this article, we are going to debunk some myths that will have your jaws dropped.

Well, thank us later, but it is in our utmost interest to make people aware of the facts and myths that surround people in India- especially about digital marketing. Digital transformation is a vast concept. It is much more than the technology buzzword.

Many people think that the concept of digital marketing involves lots of technical information, which is again a myth. With so much information regarding this great concept, it can be challenging for a marketer to distinguish between what to believe, let alone develop a smart strategy.

What`s more damaging is that many believe the infamous “one-size-fits-all” approach. If you tried this approach, you are doing a disservice to your clients, your customers, and your startup business. There are many online business courses for entrepreneurs to make the most of digital marketing for their business.

According to a recent survey by KPMG, “75% of the respondents believe that digital transformation can create a more seamless customer experience.” But because every individual is unique and no experience is the same, a digital marketing strategy must be based on agility and flexibility.

This simply implies that anyone with a laptop and an internet connection can`t claim to be an expert. One has to understand every aspect of this concept that can be leveraged by large as well as small startup businesses for marketing purposes.

Below, we explore some of the most common myths and try to bust them related to the biggest digital marketing myths we have heard over the years.

Myth #1: Digital Marketing = Technical Information

Yes. Digital marketing does involve the use of computers, smartphones, tablets, and laptops. But you don`t need to have in-depth technical information or computer languages like Java, Visual Basic, or Linux. Digital marketing is all about making full use of digital devices and platforms to reach out to your target audience through social media.

Myth #2: Digital Marketing is only for Big Businesses

One of the most common myths that small business owners have is that digital marketing is only for big brands and businesses. To tell you the truth, digital marketing is as much beneficial for small startups as it is for large businesses.

You do not need a call center to engage or salesman for door-to-door services. You can sell your products directly to your customers globally without even having to establish a physical shop. By making your social media profile on popular platforms you can fetch valuable insights and data regarding the buying behavior of your customers through their demographic details.

Myth #3: Word-of-mouth marketing is better than Digital Marketing

Word-of-mouth marketing is great, but integrating it with digital marketing can maximize its effects. Today, every customer checks out reviews of a particular brand before making a business transaction. If your customers are happy with your products and services, you can create testimonials and share them with the pool of your potential customers with the power of digital marketing.

You can also run social media campaigns to achieve your business goals. You can encourage your customers to visit the retail show and share their experiences with a customized hashtag.

Myth #4: Posting needs to be Done Several Times a day on Social Media

Many social media guidelines are focused on the number of posts that should go on the platforms every day. But does it guarantee its success?

The ROI of social media is constantly in question. Out of all the other digital marketing channels, it is often the most misunderstood. But many few people know that the value of social media is not measured in leads but through customer experience. More and more brands are using their social media handle as the extension of their customer service department. Both negative and positive comments from the customers can be seen online on social media platforms and review sites.

Hence, it is not just about how many posts you publish each day. But how you engage and inspire your consumers through online customer service. Ultimately, digital marketing has more power than you can imagine. You could be missing out on some great returns on investment, better brand engagement, and low-cost campaigns. You can also take an online course for entrepreneurs to learn more about digital marketing. You can also take the LFP Bada Business.

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Marketing

3 Greatest Challenges of YouTube Marketing

3 Greatest Challenges of YouTube Marketing
3 Greatest Challenges of YouTube Marketing

From popular brands to startups, independent business consultants to best motivational speakers in India, YouTube has become a source of entertainment and fun for people, worldwide. This popular social media platform has already witnessed the presence of some of the most popular brands like Google, BMW, Disney, Lego, and famous corporate trainers like Dr. Vivek Bindra. All of them have channels that are subscribed to by millions of followers.

Not only big brands, but companies of all sizes and even individuals are embracing YouTube and capitalizing as a promotional venue. So, there is no doubt that YouTube presents a huge opportunity for brands to reach and engage with their consumers firsthand, but only when done right.

So whether you are an independent business consultant or an entrepreneur who wants to reach your target audience, YouTube marketing is perfect for you. But, here are some of the biggest challenges that you might face on this platform:

1. Targeting the Wrong Audience

Sometimes it’s the quality of the content, while most of the time it’s the wrong target audience. Many marketers and startup businesses make the mistake of pitching their products and services to the wrong audience. This often results in visitors slipping away.

It is easy for brands to believe that the product videos will appeal to all sorts of demographics. However, this belief is far from the truth. Hence, avoid this mistake like plague, as it can cost you time, money, and effort. Determine your customers` demographics because not everyone requires and is interested in what you are offering.

2. Having No Objective

To create the right video content defining your marketing objectives clearly is highly essential for a company or an individual. Whether you want to increase sales, generate leads, or make new customers grow brand awareness, or decrease churn, it should be clear to you as well as to your marketing team.

Think about which type of emotion you want to invoke in your audiences. Do you want them to feel excited, moved, or inspired? You can use different types of video content like unboxings, events, interviews, behind-the-scenes glimpses, Q&A sessions, and how-to guides based on your marketing objectives and your target audience. Focus on emotions that drive value for a business.

3. Sharing Videos of Poor Quality

There must be millions of videos getting posted every day on YouTube. But videos that are of great quality and offer value are the ones that get instant likes in great numbers. Good videos appear more professional and make your audience feel more connected. Pay attention to minute details like lighting, audio, angles, and camera.

Keep background separate from foreground elements, eliminate shadows and emphasize key scene elements. Quality audio is also important for the success of your video and promotion efforts. Most viewers will leave your video and miss the message that you want to communicate if the sound quality is not good enough. Make a video that is informative, entertaining, and engages your target audience, and covers the topic that is they are looking for. This strategy can give the desired results for your YouTube marketing.

Businesses often fail to set the right metrics for their video marketing campaigns. They often focus on comments and shares. Though these two factors are important, other metrics will help you to give a good idea of the performance. Metrics like traffic source, average view duration, the view-to-subscribers ratio will help you measure success are average percentage viewed, unique viewers, watch time, and re-watches.

While your YouTube channel can be your brand-building powerhouse, the above-mentioned mistakes can fail even the well-crafted marketing strategy. The above-mentioned challenges are common and faced by every marketer at a certain point.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. At Bada Business, we offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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Marketing

5 Marketing Mistakes Entrepreneurs Make That Can Damage Business

Entrepreneurship is not easy, especially when it comes to making a marketing strategy for your startup business. Entrepreneurs learn new things by analyzing the market trend and what works for their brand. Despite, all the analysis and statistics, they tend to make mistakes.

Many mistakes most of the time that looks massive, end up being temporary setbacks. However, some mistakes may prove fatal for a startup business plan. These mistakes arise only when entrepreneurs exhibit a fundamental misunderstanding of best marketing practices. So if you are an entrepreneur and looking to avoid marketing mistakes that you must avoid, here is a list:

1. IGNORING THE BRAND

Your brand serves as the foundation of your business identity. It acts as a connecting link between your small startup business and your customers. Hence, if you try to market your business without a brand, you might have to taste the dust.

When people see your logo, your tagline, or pick up on your brand`s tone, they will form an opinion about your brand. This is the connection that is necessary for a business to thrive. Without it, your business is just floating in free space without any recognition and association.

So never market your business without brand building. The more connections you build the more familiar your customers will become with your brand.

2. MARKETING TO EVERYONE

One of the biggest mistakes that entrepreneurs can make is not being aware of their target customers. For instance, not everyone loves Apple IPhones and there could be multiple reasons like budget, operating system, interface, or restrictions.

Hence, it is very important to choose your market niche carefully and not market your product to everybody. Many entrepreneurs think that “everybody” is the largest possible audience, and so it offers the largest possible return. But the truth is far from this notion. A generic brand message has the least recall value.

So to stand out, you have to be unique when it comes to marketing, just like your startup business idea. Create specifically crafted messages for one segment of your customers at a time.

3. PRESUMPTIONS ABOUT AN AUDIENCE

Making presumptions can be disastrous when it comes to potential customers. There are some marketers who very well understand that every customer is unique and hence, they should craft messages by keeping a specific audience in mind. Still, they don`t do it effectively!

Instead of relying on data and statistics, they rather make broad assumptions about their target audience. This can be detrimental for any business, especially for a startup business that is struggling to enter the market. Every entrepreneur needs to ask this question to themselves. If they are making their market decisions because of the way you think things work, or because of the way things work in practical work?

4. INVESTING LITTLE OR TOO MUCH

Successful investment in marketing is similar to putting salt in a dish- both demand a careful balance! Investing too much money at the beginning of the startup can be a waste of money because you might not know your target audience very well. You don`t know which platforms are more suitable for your business and what works best for your brand.

On the other hand, if you are investing too little, it will not yield desired results and you might not be able to acquire new customers.

5. FAILING TO EXPERIMENT

Innovate or Die- this phrase defines marketing in the best possible way. If you are not experimenting, you can`t improve. And marketing is not a point-and-shoot game. It is a game of setting and resetting expectations, getting closer, but never reaching set parameters.

Watch how NOKIA lost its grip on the market and failed as a mobile giant in this video:

Hence, the only way to craft a perfect marketing strategy for your startup business is to try new things and being bold with your strategies, and see which ones work and which ones fail.

The above marketing strategies should be avoided when trying to establish a brand presence for a startup business. These mistakes are not only damaging for new entrepreneurs, but they are also some of the most common. The good news is that if you catch these mistakes early, you can up your marketing game.

If you want to know how to craft marketing strategies for your business, you can take our business coaching program.

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Marketing Strategy

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue
5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

We all know marketing is essential for every business, but it is even more crucial for startups. Unless your target audience is not aware of your products and services, they will not buy them. At Bada Business, we come across many businesses looking to scale their business, but none are more hungry for growth than the startups or entrepreneurs with small startup business ideas.

Whether it’s a small packaging business or a new chain of ice-cream shops, startups require distinct marketing strategies. Since marketing for startups is a unique case, this article will throw some light on the 5 best marketing strategies for businesses to grow and expand their presence.

1. GUERILLA MARKETING

The name of this marketing strategy was inspired by a war strategy that involves some unconventional methods to plan attacks on the army. Guerilla Marketing is an inbound advertising technique that aims to highlight a product or a service by using an unconventional method that requires little money.

The main objective of this marketing technique is to raise brand awareness among large audiences, without interrupting them. Many popular brands like KitKat and NIVEA has created a storm amidst people by making the most out of Guerilla Marketing technique.

One of the most important aspects of this marketing technique is the positioning of the ad. Creative positioning can determine the success or failure of your advertisement.

2. VALUE EDGE MARKETING

If you want your product or service to be a hit amidst the customers, it requires having a special angle. A compelling value proposition helps a business to stand out. The best instance of Value Edge Marketing is showcased recently by the company JEEP.

To showcase its toughness and compatibility with the roads and parking spots in the country, the brand created squares of parking spots. The parking squares were drawn in such a way that they were covering staircase and footpaths speaking volumes about its powerful driving.

3. MOMENT MARKETING

Moment marketing is the ability to take the advantage of any ongoing event and creating engaging communications and marketing collaterals around such events. This amazing marketing technique gives the brand a golden opportunity to insert themselves in the ongoing events that viral and bring relevance to how they market their product and services.

Amul is one of those brands that has been using this technique for a very long time, followed by Coca-Cola, Pepsi, and Fevicol. If you want to increase the reach of your target audience this low-cost marketing strategy can bring maximum results.

4. AMBUSH MARKETING

Ambush Marketing is another marketing strategy that if used strategically can yield better results without costing a single penny. The nature of this marketing strategy involves riding on the coattails of a major event or campaign without paying or participating in the sponsorship.

Creative flexibility, visual trickiness, and witty wordplay are the primary ingredients to make a world-class ad campaign. One of the best examples is Visa and American Express. When Visa became the official sponsor of the 92` Olympics in France, Tickets for the games could only be purchased via VISA card.

By using the technique of Ambush marketing, American Express launched a slogan, “When you go to Spain, you will need a passport, but you don`t need a Visa.” This tactic is perfect for small startup business owners.

5. UNDERCOVER MARKETING

Undercover marketing aims to promote a product without actually depicting its promotion. It involves unconventional tactics to endorse a product in a less obvious manner. The best examples of this marketing technique can be seen in Bollywood movies, quite often.

In the movie Hulchul, the character of Shaheed Kapoor and Rajpal Yadav wash clothes with Tide detergent powder. Similarly, in the movie Yaadein, all the characters of the movie can be seen eating “Paas-Paas” mouth freshener.

These were some of the most powerful marketing techniques that involve zero to very minimum expenditure. However, their impact is quite large. If you are entrepreneurs who want to create brand awareness, these strategies can be implemented to grow your business.

If you want to learn more strategies, you can take our Business Coaching Program, where you can learn from the top-industry experts with handholding support and lifelong learning.

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Marketing Technology

How To Build An Email List Of Your First 100 Potential Customers?

How To Build An Email List Of Your First 100 Potential Customers
How To Build An Email List Of Your First 100 Potential Customers

Ask any professional marketer with years of experience, “which is one of the best tactics for promoting services and products online?” You will undoubtedly get one answer- Email Marketing. But there is one crucial aspect of this marketing strategy, without which it cannot taste success, and that is- Email list of potential customers.

Creating a list of email ids of potential customers makes sense because it allows you to send emails and communicate directly with people who are looking for your services or products. These have requested information from you which increases the chances of conversion rate too.

According to a survey, people who buy products marketed through email spend 138% more than people who do not receive promotional emails. So whether you are trying to sell services, information, or any product, email sign-ups can bring amazing results.

We are sure that by now, you must have understood that building an email subscriber list is worth the time and effort. But, from where you should begin?

If you are a fresher in the world of online marketing, the entire process of getting email subscribers might appear daunting. However, fear not! With constant learning, you can become a master of email marketing.

And our article is going to help make email marketing services all seem simple and less daunting. Here are 5 brilliant ways to get email subscribers of your potential customers.

So, let`s begin!

  1. Find your potential customers

Not everyone could be your customer unless you are selling ice cream. Hence, before you begin to make a strategy, you must first pay attention to your potential customers.

Having anyone and everyone on your list is not going to give you any favorable results.

Email marketing is an absolute lead magnet of a marketing tool. In fact, according to stats, your email subscribers can provide considerable high conversion rates of 4.16%.

The best way to find out about your target customers is to research well on demographic factors. The demography of a customer involves their age, gender, their place of living, education, interests, influences, and burning problems.

You too can achieve high conversion rates, if your list-building efforts involve gathering email sign-ups from your target customers.

  1. Present a Pop-up at the end of your content

This is the most successful way of getting leads from your visitors. If you are not getting enough leads, it could be because you are not asking for emails at the end of your content.

Most website visitors subscribe only after they read your content. By triggering a pop-up as soon as they reach the last line of your content, you will be asking them to make the decision right away. Also, since this pop-up appears only after the user has finished reading content, it works like a CTA. Thus, it does not look like a barrier.

  1. Retain Users by triggering a pop-up

When a user signals an intention to exit, triggering a pop-up can increase your subscribers in five minutes or less.  Exit-intent is a new technology that is used to determine when a user is about to leave the website. Many list-building services have integrated this into their businesses because it works like a charm when it comes to email marketing.

So whenever someone is about to leave or close the browser tab, the action triggers a pop-up. This makes the user stop to see what just happened.

  1. Display a Sticky Top Bar

Display a simple and noticeable bar that stays at the top of the screen. So when a user scrolls the page down, the bar remains at the top within a user`s sight all the time. This will get more attention and you will get more conversion. It is a high converting place for your subscriber form and can be used to increase your email conversion rate faster.

  1. Offer Upgraded Content

This is one of the best email marketing tips. Suppose you write a post “Top 3 Ways to Get Organic Traffic”. Also, you have an informative PDF “20 different Sources of Getting More Traffic”. Offer your readers a chance to download the PDF by opting in to give you their email addresses.

Try providing upgrades to your content as subscribing rewards and see your conversion rate improving.

If you want to gain in-depth knowledge about Email Marketing, you can take our Problem Solving Courses. These courses are created for those who want to explore the technical aspects of new and more effective marketing techniques.

Many other online business courses are created especially for entrepreneurs, solopreneurs, and wantrepreneurs who want to begin their startups.

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Marketing Technology

How To Craft Perfect Emails For Brilliant Email Marketing Campaigns!

How To Craft Perfect Emails For Brilliant Email Marketing Campaigns!
How To Craft Perfect Emails For Brilliant Email Marketing Campaigns!

Email Marketing is dead! Well, yes, that is what you will hear many online marketers say. But, nothing could be further from the truth. Find out why this age-old marketing technique is still your best bet when it comes to creating brand awareness and increase customer engagement?

Email writing is both a science and an art. It is a potential medium to generate unbelievable levels of engagement and interaction within a customer base. Every time you hit the ‘send’ button, you send precious capital- time.

Time is a valuable resource, and you can waste people`s time if your communication is personal, professional, or promotional at not worthwhile. Send a few unhelpful and dull emails, and you could lose the person forever. If you are a marketer, who is struggling to establish the brand in the market, you must have to experience that.

So what does it take to write an impactful email that will attract more customers and boost your sales? How do popular brands still leveraging traditional email marketing? How do successful brands craft better emails to improve their customer engagement?

Here are five simple yet effective ways that will help you to craft killer email copy to boost customer engagement and take digital marketing to a whole new level:

  1. Avoid Overselling

Direct, on-point, and respectful- these three ingredients can guarantee the recipe for a successful email marketing campaign. Emails today from various companies and businesses promoting services and products are overloaded with unnecessary details. They have a strong sales pitch and even stronger call-to-action. This could be a putt-off factor for many consumers who are already bombarded with sales offers.

Keep your emails direct, on-point with a hint of professional as well as a personal touch, and your goals will be closer than you could anticipate.

  1. Build Connection with Personal Touch

When we reach out to contacts for business purposes, introductory pleasantries come across as insincere. This is why try to stay in touch with your clients by messaging them occasionally. For instance, if you are looking to collaborate with somebody, send a note two to three weeks before your pitch, complimenting that particular client on his recent accomplishment on LinkedIn. It will send out a personal message with a professional note, and things might turn out in your favor.

  1. Be Concise, Crisp & Short

This might sound simple, but keeping your emails short, crisp and to the point can do you and your audience a huge favor. To make your email most effective and impactful, limit them to three to five sentences. You can also format them in bullet points for more information.

People`s time is valuable and everyone is following a hectic schedule. This will give a clear idea to the recipients of your email. And you are more likely to get a response if you respect everyone`s time. Email marketing is all about making your emails easy and fast to read. Do not forget to add a friendly salutation too!

  1. Focus on the Email Preview Text

The subject line and content are imperative! However, there is one more factor that can make your email from good to great Email Preview Text.

Email preview list is a 40-100 characters string of text that appears in nearly every email client. Utilize this text as it can support your subject line and can increase email open rates.

  1. Make your First Sentence the most Powerful

Readers decide within the first ten seconds if they are going to open your email or not. So make your first sentence your best sentence. Be specific, stay considerate, and offer something that your readers truly care about. Make full use of emoticons to make your emails fun and effective.

Email Marketing is still a wonderful strategy to increase customer engagement. If implemented perfectly, it can yield unexpected results. However, one has to implement all the points that are mentioned above in our article.

Not only the above-mentioned points, but there are also plenty of other effective ways to empower your email marketing strategies. To learn more, you can take our Problem Solving Courses that are tailor-made for those who want to build their name in the business world. You can also take online business courses that are some of the best entrepreneurship courses in India.

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Marketing

5 Brilliant Instagram Marketing Strategies For Your Business That Actually Work!

5 Brilliant Instagram Marketing Strategies For Your Business That Actually Work!
5 Brilliant Instagram Marketing Strategies For Your Business That Actually Work!

Being an entrepreneur is hard. Establishing a small business is even harder. You and your team, especially when it is only you, do everything you could to make the most of your available resources.

And the need to squeeze every drop of juice out of every resource certainly applies to your marketing efforts. No matter how much you do, there is always this feeling that something is lacking and you could be doing more.

So, how do know that whatever you are doing to get your small business in front of potential customers is working?

A recent study by Campaign Monitor brought some interesting facts. When the marketing teams of around 1,000 small business owners were asked, where their most significant opportunity lies, when it comes to brand awareness, their response was unanimous- Social Media, especially- Instagram for marketing.

On further asking 73% of the respondents reported that they would increase spending on social media channels like YouTube, Facebook, and Instagram. While many have already established a substantial brand presence on both YouTube and Facebook, most of them are still finding that their target audience has switched over to Instagram for their daily dose of social media.

Over 800 million monthly active users are on Instagram. Each day, more than 60 million images are posted, and 1.6 billion daily ‘likes’ are given on those photos.

Why? Instagram is easy to use with its scrolling feature, reels, videos and photos that are far more digestible by consumers.

What is Instagram Marketing?

Instagram Marketing is the new-age marketing strategy that allows businesses to interact with their target audience, at a more personalized level. What makes it a more powerful medium is that many are finding that they can implement influencer marketing to help their business reach a wider audience.

Is using Instagram for Marketing worth the time and resources?

From celebrities to sportspersons, politicians to businesses, everyone is on Instagram. And with millions of people joining in and spending at least once a day, with the right marketing strategy it could be beneficial for both big brands as well as startups who want to reach out to a wider audience.

There is a massive amount of followers and a large number of influencers too. This means that with the right plan, you can become an influential brand too.

Here are 5 powerful Instagram Marketing strategies that work and tip that are worth all your time and efforts:

  1. Switch to a Business Profile

If you haven`t already, you need to do this ASAP. Before you start thinking about making a strategy or a plan, you must have an Instagram Business Account. If you already have a personal account, you can easily switch to the business one, by going into the settings.

Why? Firstly, followers can call you directly, just like they would from your business website. Secondly, a business profile allows you to create posts and ads without needing to use any other marketing tools. Lastly, along with some perks, you also get access to Instagram analytics tools that provide statistics about the reach of your posts.

  1. Compelling Product Teasers that will urge people to buy

Ever thought that you could sell your products merely by posting product teasers on Instagram? Well, now you can!

Instagram is an amazing platform to advertise your products. And if you know how to utilize this platform creatively, you will roll!

Maintaining a balance between informing your customers and suffocating them is one of the most essential marketing strategies for Instagram. Customers these days are quite often bombarded with advertisements. So if you come out to be too pushy, followers will fly away. But by posting product teasers you can simply build up an air of curiosity and excitement without coming out too desperate.

Hence, on Instagram, if you play your cards right, you can gain new customers without annoying them off.

  1. Create Sponsored ads

Another brilliant tip that you can use on Instagram for marketing purpose is creating sponsored ads. We all must have come across Instagram ads while scrolling through our feeds. They have become quite common on this platform. Many brands are using this feature to expand their audience reach. Do you know the best part? You can control exactly how much you would like to spend on an ad by setting a budget.

You can create one ad or multiple ads with the carousel feature.

Sponsored ads give brands a whole new opportunity to target their audience. Before this feature was introduced, only your followers could see the updates and photos.

Now, every business can promote its products to its target audience by using engaging content and demographic information.

  1. Instagram Stories for Leads

The end goal of any business is to generate revenue. That comes from leads. And if you want to generate quality leads, Instagram Stories are here to help.

Instagram stories come in a “slideshow” format and are life for only 24 hours. However, they can be saved to any of your devices and can be reused later at any given point. Once a user clicks on your photo at the top, a window will pop up where they can watch your story.

You can use this feature to create stories with concepts that are not so common to attract your potential customers.

  1. Make the most of Free Instagram Tools

Business profiles on Instagram are more or less similar to Facebook business profiles. However, you can view impressions, reach, and engagement data along with a breakdown of the demographics of your followers including the information on their gender, age, location, and most active hours.

These insights are not generalized. You can get specific insights on posts for the week that show you how many impressions you have gained for the period.

Though these tools are free, they are priceless. You can use them to understand exactly how users are getting engaged with your content.

By using our effective Instagram Marketing strategies, you can establish your brand. If you want to know more about how to expand your business, you can take our ‘Everything about Entrepreneurship’ course.