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Strategy

Digital Marketing: Here are 5 Ways to Promote Your Business Online

Digital Marketing| Representational Image (Photo Credits: Pixabay)
Digital Marketing| Representational Image (Photo Credits: Pixabay)

In today’s fast paced and information centric world, people are increasingly spending more and more time over the internet. Businesses are also shifting the digital platforms and exploring online marketplaces.  Amid the COVID-19 outbreak and the consequent lockdown, the importance of having an online business was felt by various owners. Physical marketplace and traditional brick and mortar shops are moving towards online spectrum of business environment. It is therefore essential for businesses to promote themselves in the digital world as well. 4 Ways to Grow Your Business Online Without Spending a Lot of Money.

Marketing and promoting the business over the web is not as difficult as it seems. However, every firm should make a detailed plan after proper analysis of the various online platforms and create promotional content accordingly. Here are five ways to promote your business online –

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Online Advertising

Advertising is the first most instrument businesses use to reach its potential customers. Over the web also, businesses’ need to advertise themselves. Various social media platforms including Facebook, Instagram, and YouTube among others provide opportunities for businesses’ to post promotional content and advertise themselves. Firms here have an opportunity to be as creative as it wants, the advertisements can include videos, images, infographics, customers’ review among others.

Collaborate with Social Media Influencers

Another way to increase online presence is by tying up with various social media influencers. Social media influencers have a huge follower base and it provides an opportunity for brands to amplify their online presence. Collaborating with influencers’ provides an added advantage for the firm as people tend to have more confidence on them and in trying to follow their lifestyle end up buying and using products endorsed by them. 5 Effective Online Marketing Strategies For Your Bakery Business Ahead of Christmas 2020 & New Year 2021.

Create Social Media Profile

Social media provides an opportunity for the business to directly engage with its existing and potential customers. By making profile on digital platforms, firms can be in a continuous touch with its customer base. Through various analytical tools, businesses can evaluate the liking and disliking of the customers and promote, modify its content accordingly to suit the wants of its followers.

Use Business Listing Sites

Another way of using digital platforms to promote the business is by listing it on various business listing or catalog sites such as indiamart.com, sulekha.com, tradeindia.com among others. It helps the business in two ways. Firstly provides an online presence to the business and secondly such websites are mostly free of cost, hence business can be promoted online without any additional investments.

E-Mail Marketing

Personally engaging with the customers is always helpful for the business to grow. E-mail marketing helps the businesses to directly contact the customer and help understand their need and redress their grievances.  It also gives an opportunity for the businesses to get continuous feedback from the customers. Developing a connect with the customer is the first principle of marketing and e-mailing the customers provides an opportunity for the firm to make that connect and reap benefits.

Online presence ensures a wider market base for the business. It also helps the firm to connect with the customers’ requirement and work accordingly. Hence in today’s world, online presence aids the success and long term survival of the businesses.

Categories
Business motivation

6 Low Investment Business Ideas to lead in 2021

low cost business ideas

Starting a business is not just about having unique ideas. It is about changing your ideas into reality. A bunch of innovative business ideas that can create a revolution shortly will remain an idea without the right direction.

The initial stage is the most struggling period for most aspiring entrepreneurs who struggle to find a balance between investments & ideas. It takes determination and confidence, along with a proper business strategy to give your idea a foundation of reality.

If you are looking for low-investment business ideas, we have listed some of the cheapest business ideas you can start easily. Find them below:

  1. Wedding Planner- Indian weddings are crazy! Not just in our country, but they are famous all around the world for their charm. If you love the madness that revolves around weddings, you can become a wedding planner. If you have good communication skills, creative ideas, innovative concepts, and a strong ability to make decisions, you can excel in this field.

 

  1. Blogger- If you love writing creative blogs and articles, you can become a blogger. Blogging is one of the best low-investment ideas in which all you need is an internet connection, a laptop, or a desktop. Providing good quality content can help you make good profits with zero investment.

 

  1. Social Media Influencer- Whether you are passionate about food, fashion, traveling or anything that may inspire the readers, you can become a social media influencer. You can use popular social media platforms like Instagram, Facebook, or Pinterest to promote your content and increase your followers. Many online influencers are getting paid for collaborations with the brand.

 

  1. Recruitment Services- Another small investment business idea is to set up a consulting firm. You can provide staffing and recruitment services to other companies who need manpower. You can contact them and find their requirements for a particular job opening and then recruit people for that profile.

 

  1. Translator- If you are proficient in one or two languages and speak fluently you can become a translator too.

 

  1. SEO Executive- The paradigms of marketing is digitally revolutionized with the unannounced arrival of Covid-19 pandemic. The entire world is online now and even popular brands have changed their marketing strategies. With a good knowledge of SEO, backlinks, e-mail marketing, PPC campaigns, and Google analytics, and content marketing you can make good money. You don`t need any initial investment for it. It is one of the cheapest businesses to start.

Do you have a unique business idea in your mind? Learn how you can start your own business with https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads .

Categories
HR & People Management

7 Key Differences that make Intrapreneurs better than Employees

We must have come across multiple times the term ‘Entrepreneur’ in our daily lives. But are you familiar with the term ‘Intrapreneur’? If you think we have misspelled a word here, let us tell you that we certainly have not.

‘Entrepreneur’ is defined as a person who is a risk-taker, and comes up with his venture to sell his products at a certain price. Intrapreneur on the other hand works in an organization takes charge of new ideas and promotes innovation within the limit of the company guidelines.

‘Intrapreneur’ is a newly introduced term in today`s times, however, it was first introduced in the 1980s when a book was published by Management Consultants Gifford and Elizabeth Pinchot. If you are looking for a constructive way to build a motivated team in your organization, turn your employee into an Intrapreneur.

 

Here is a list of difference between an Employee and an Intrapreneur:

  1. Speed- First thing that makes these two professionals different is their speed of doing a task. A self-motivated Intrapreneur finishes his work at a rapid speed without compromising the quality of the work. But, an employee takes a considerable amount of time to finish the work.

 

  1. Approach- An Intrapreneur will always have a problem-solving approach. He will focus on finding a solution to a certain problem with his innovative ideas and critical thinking. However, an employee will always focus on problems and setbacks without making an effort to resolve them.

 

  1. Ownership- Where an employee considers only his relatives as his family; an Intrapreneur considers the entire organization as his own family. He not only takes ownership of his assigned work and but also tries to inculcate new ideas to experiment with his projects.

 

  1. Value- What makes an intrapreneur different from an employee is the way they create and add value to the company. An employee becomes a consumer by doing only their assigned tasks. An intrapreneur becomes a contributor by sharing his vision and bringing a new way to do existing projects to the table.

 

  1. Ideology- Another difference between employees and intrapreneurs is their ideology of working. An Intrapreneur is proactive and self-start, whereas an employee is reactive and needs a push-start.

 

  1. Availability- An intrapreneur is available round-the-clock, whereas an employee is available only for time-to-time. An employee works for 9 hours and leave, while an intrapreneur finishes his work, irrespective of the time it takes for him to finish it.

 

An Intrapreneur gets paid for the value he creates in an organization and promoting new business ideas and breakthroughs, while an employee gets paid for the tasks he performs in his official hours.

 

Build a team of Intrapreneurs in your organization by motivating them in simple and easy ways. Join our https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads where you can learn how to take your business to next level.

Categories
Finance

FY Budget 2021-22: FM Sitharaman Says the Upcoming Budget will be like Never Before!

The finance minister Nirmal Sitharaman on Wednesday concluded all the pre-budget consultations for the 2021-2022 Union Budget. 9 stakeholder groups and 170 invitees participated in the 15 meetings held between December 14 to December 23rd, 2020 online.

The Finance minister of India held a meeting with the sector experts related to infrastructure, energy, and climate change to sought suggestions regarding the upcoming budget. According to her recent statement, the upcoming budget will be completely different. The Union Budget for 2021-2022 will be presented under the shadow of the Covid-19 pandemic. The budget for the financial year 2021-2022 will be presented in the parliament on February 1, 2021.

 

The FY22 budget will focus mainly on the infrastructure, which is considered one of the most important parameters of growth. Many economists have predicted that the Indian economy will shrink by 7% to 9% in 2020-21. The finance ministry expects marginal growth in the economy from the December quarter. The Indian economy is also expected to bounce back in double digits on a low base.

 

Apart from the Finance Minister Nirmala Sitharaman, Union Minister of State for Finance and Corporate Affairs Anurag Singh Thakur, DIPAM Secretary Tuhin Kanta Pandey, Finance Secretary AB Pandey, Expenditure Secretary TV Somanathan, Chief Economic Advisor Krishnamurthy Subramanian, DEA Secretary Tarun Bajaj, and senior officers from the Ministry of Finance and other ministries also took part in the meeting.

 

Sitharaman had chaired all the pre-budget meetings that were held online with multiple stakeholders, industrialists, economists, and farmer bodies, etc. for their inputs and suggestions on how to revive the economy that has been severely affected by the coronavirus pandemic.

 

The stakeholder groups made multiple suggestions on various subjects that included Fiscal Policy (including taxation), Insurance, Bond Markets, Health & Education, Exports, Infrastructure Spending, Social Protection, Water Harvesting & Conservation, MGNREGA, Public Distribution System, Production-linked Investment Scheme, Ease of Doing Business, Branding of Made in India products, Public Sector Delivery Mechanisms, Innovation, Green Growth, and Non-Polluting sources of Energy and Vehicles, among others.

 

The stakeholders’ groups included representatives of the Health, Financial and Capital Markets, Education and Rural Development, Trade Unions and Labour Organisations, Water and Sanitation, Industry, and Trade, Services, Infrastructure Agriculture, Energy, and Climate Change sector, and Industrialists, Agro-Processing Industry, and Economists.

 

The Finance Ministry also said “the participants in the meeting lauded the efforts taken by the Indian government to flatten the COVID-19 curve a slow but strong recovery of the economy in the second quarter of 2020-21. They further stated that India is among very few countries whose economic activity has risen with declining pandemic induced fatalities”.

Categories
Startup Technology

4 Ways to Grow Your Business Online Without Spending a Lot of Money

Online Business
Online Business

Going digital is the trend today, so if you have an online business, it will surely grow over the time without any doubt. If you are planning to  start an online business, then you cannot afford to waste money at the initial stage. You don’t have to put in a lot of money into growing an online business. In reality, there are certain things that you can do  without spending any money at all. It just takes little creativity, effort and imagination. Take a look at these 4 ways to grow your business online with a small budget.

Create Rich Content Online

Rich content will always attract readers. Whether it’s a company blog or a product description, Creating high-quality content should be the main focus. For this, you need to really think out of the box and be creative enough to lure the readers with you writing skills. Use facts appropriately and try and engage the readers so that they are engrossed in the write-up. Only if this happens, your online business. In short, it is all about how well you can manage to engage the audience with what they need.

Design Layout and Presentation

The first thing about online content is how it looks when the reader sees it. The layout of the firm, be it any firm, should be appealing to the eye. It shouldn’t be tacky and haphazardly presented. You need to understand your target audience first- youngsters, middle-aged or any other category, and choose colours and layouts accordingly. You should remember that more than one-third of visitors will leave a site if the layout is poor. All that you should keep in mind is the choice of the colour, graphics and even the overall layout of the site. Your aim should be to deliver a pleasant visual and functional experience to people visiting the website.

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Be Mobile-Friendly

Not everyone carries a laptop or a tab everywhere they go, right? So the basic thing that one should keep in mind is to have a mobile-friendly website. Most people these days surf online from their smartphones. Your website should have a mobile variant like an app so that it becomes hassle-free for your customers.

Be an Active Participant in Online Communities and Use social media

Social media can help your business reach more than lakhs of people in single day. Facebook, Twitter, YouTube, LinkedIn, and other social media platforms have highly engaged users and can help you fetch business and establish your brand identity. Moreover, be active in online communities where people go to post their questions, find content, and explore. Top communities on the internet that are really popular include Reddit, Quora, TripAdvisor among others.

 

Categories
Business motivation

Top 3 New year Business Ideas to Start in 2021!

business ideas 2021

Planning to start your own business in 2021? New Year is the best time to transform your idea into a beautiful reality. However, it is essential to take the new normal into account.

 

There are plenty of factors that make New Year 2021 immensely special due to the challenging times that we have faced this year. The world prayed for the current situation to get better, and the countdown to New year brings a ray of hope and happiness to brighten up our lives.

 

Most of the people take a break from their monotonous routine to celebrate it with their family. However, this time also offers several opportunities to start your own business. If you can create an exceptional experience with customers, we have a list of creative holiday business ideas for you.

 

Check out these small business ideas that you can start with a little spin to make money during this holiday season:

  1. Virtual Party Planner- Considering the current scenario, most people will avoid traveling due to the Covid-19 pandemic. Become a virtual party planner and help families by suggesting fun ways to plan and coordinate amazing get-togethers on video calls. Let your imagination go wild and come out with exciting games that can be played remotely.

 

  1. Designer Crafts & Gifts Baskets- If you enjoy making someone`s day special, selling your personalized holiday gifts online can be a unique new year business idea. You can also focus on decorated gift baskets with different themes.

 

  1. Flower Decorator- Becoming a flower decorator is another great small business idea as people look for good quality flower arrangements. If you have the right skill, creative mindset, and adequate knowledge, it is the perfect time to start your own business.

 

Starting a business might seem daunting at first, but if you have a unique New Year business idea, then without wasting any further time, execute it with smart business strategies.

Want to know about key business strategies that can help you set up a start-up? Visit www.badabusiness.com. You can find premium online business courses explained in layman`s language. You can also join  https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads to get lifetime access to our Everything About Entrepreneurship course.  Visit now!

Categories
Marketing

7 Powerful Marketing Ideas to Boost your Business in 2021

marketing ideas

The unexpected turn-out of events, involving COVID-19 is making both consumers and businesses face a new reality. As the consumers are shifting to digital platforms, taking the right action, and finding the right message that can connect your brand with the customers can be challenging.

A Gartner report suggests that ‘comfort and security are two aspects that consumer is looking for to create a protected environment for themselves and their families.’ Every ad campaign, message, and channel must evoke a feeling that will make customers buy your product.

If you are looking to revive your business in 2021, here are the best New Year Marketing Ideas to help you achieve your profit goals:

 

  1. Make a World Class Website- With the entire world shifting to digital platforms; creating a website with neat & clean design will attract customers in great numbers. Use a white background and keep the interface simple so that customers can find what they are looking for in one glance. Do not forget to mention Call-to-action!

 

  1. Track Customer`s Buying Behaviour- Consumers have become more aware and careful about where they spend their money. Hence, track what triggers them to click on your website, old patterns of purchasing, issues your customers are facing, and what makes them go to your competitor`s website. Your marketing Ideas for New Year should be based on the analysis of your customer`s data.

 

  1. Anticipatory Content- Create good content that will solve your customer`s problem. From infographics to videos, create content that is short, crisp, and sends out a clear message.

 

  1. Shift to Inbound Marketing- Ditch old & traditional marketing methods and switch to Inbound marketing. Invest in content marketing, blogging, SEO, Social Media, and PPC marketing that will improve your brand awareness. This Marketing idea will help your product reach the right customer.

 

  1. Build Your Database- The most valuable thing in today`s world is ‘database’. Collect your consumer`s details like e-mail addresses, contact numbers, interests, and their buying behavior to create personas. Build a database of your existing and prospective buyers. Invest in good CRM software and it will help you increase your sales.

 

  1. Renew your Old Data- Build new relationships with your old customers. Follow up with them but not to pitch your product, but to cultivate a relationship with them by using the 40-20-40 rule.

 

Your 40% focus should be on maintaining a relationship, while 20% should be about selling your product, and 40% on building a relationship. Whether you are an entrepreneur or wantrepreneur, following this New Year Marketing Idea can help you grow your business.

 

  1. Story Telling for Recall- Create a brand`s story that a customer will remember for a long time. A good story that creates a delightful experience in a customer`s mind will help him/her to remember your product or brand. This will help you to build customer loyalty.

New Year Marketing Ideas mentioned above will help you to outreach your customers in a more efficient way.

You can also join https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeadsto get lifetime access to our Everything About Entrepreneurship course.  Visit now!

Categories
Business motivation

5 Business Resolutions for 2021 to Start it on a Positive Note

business resolutions 2021

Congratulations on making it till now, after all, 2020 has been quite a year! From imposed lockdown to social distancing guidelines, this year is proved to be challenging for everyone, worldwide. These unprecedented times have been tough for the business world, especially for small business owners.

Many businesses began and ended the year with distinct goals, experiences, and challenges. But what does not kill us, makes us stronger, and this year has instilled survival skills in us. The COVID-19 pandemic has changed the way we think and look at our customers & our business goals.

Check out 5 new year resolution ideas for work that will help you achieve your business goals:

  1. Build a website- The first and most important business resolution for 2021 is to build a website for your business. If you are still following the traditional way of doing business, it is time to upgrade your business strategy. Make a beautiful website for your business and display your products online.

 

  1. Improve your business`s social presence- If your business is not on a social media platform, start by creating a profile. Start a business blog, Instagram profile, and be on Facebook. This will create your brand`s presence amongst the consumers. You can also interact with your customers and build a relationship with them.

 

  1. Be More Productive and focused- If you have been putting off to come up with your start-up for a long time, this New Year resolution for business will help you become more focused and productive. Try to manage your time more efficiently by channeling your focus on more productive actions. This one step will bring you closer to your business goals for the new year.

 

  1. Go mobile-friendly- According to a report by McKinsey, ‘India`s internet user base has grown rapidly in recent years, due to the decreasing cost and increasing availability of smartphones and fast internet speed and is now one of the fastest in the world’. Hence, make your business website mobile-friendly to build a strong customer reach.

 

  1. Manage cash-flow more efficiently- This is an important business resolution for 2021 for entrepreneurs who have been taking care of their funds drastically. If you are planning to expand your business and workflow, it is advisable to take the wheel back into your hands. If you are bad at managing finances, you can take a professional`s help.

 

We hope you are ready to welcome 2021 with the aforementioned New Year resolutions for your business on a positive note. If you want to grow your business and looking for creative problem-solving solutions, you can visit https://www.badabusiness.com/psc?ref_code=ArticlesLeads

You can also join  https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads  to get lifetime access to our Everything About Entrepreneurship course.  Visit now!

Categories
MSME

Human Resource Management: 5 Tips for Small Businesses to Efficiently Manage Employees

Human Resource Management| Representational Image (Photo Credits: Pixabay)
Human Resource Management| Representational Image (Photo Credits: Pixabay)

A dedicated and hardworking team of employees is important for any business organisation to succeed. Human Resource (HR) is as important as financial resources for the well being of the business. Firms are advised to take good and proper care of their employees and keep them motivated to strive for the best results. A positive working environment also increases the productivity of the employees. Skilled, trained and industrious workforce can help the business move swiftly through difficult times with limited financial resources. It is therefore, highly crucial to hire and retain efficient employees. 4 Successful Tips to Run Discounts & Special Offers For Your Business Ahead of Christmas 2020 & New Year.

Businesses should also lend a patient listening ear to the employees. They should feel valued. Owners need to understand the grievances of the employees and provide quick and satisfying redressal to them. Here are some tips for small businesses to follow to manage human resources at work :

Offering Adequate Compensation

One of the biggest motivator to work is the financial incentives. Employees should be paid adequate compensation matching the level of efforts they put in the work. The remuneration should be at industry levels and on a similar range to that offered by competitors. Offering attractive benefits like health insurance, family insurance, gratuity benefits among others are  also helpful in  persuading talented people to join the business and stay.

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Ensuring Employee Safety

Most firms over look employee safety at workplace. But reports of workplace hazards and accidents are not uncommon. Such incidents reduce the morale of the employees and they even tend to quit the job. Employee safety is the utmost responsibility of the business owner. The businesses’ should continuously assess the risks, put controls in place and ensure that everyone follows the safety rules. National Startup Awards 2021: DPIIT Invites Entries to Reward Outstanding Startups; Know Eligibility, Prize and How to Register Online at startupindia.gov.in.

Resolving Conflicts

Another important way to encourage employees to perform better is by providing quick redressal of their complains and conflicts. Understanding and listening to employee’s issue gives them confidence in the firm and they feel valued. Owners should also encourage the employees to speak up. They should acknowledge that a difficult situation exists and let employees express their feelings. Quick actions on the complaints should be provided with monitoring and follow-ups.

Give Proper Feedback and Appraisal

Small businesses should make sure to give continuous and helpful feedback and appraisal to the employees. They should appreciate the good work done and provide constructive criticism if their performance is not up to the mark. Owners should also set performance goals and award employees who meet them.

Follow Clear Employment Policies

The business should formulate and follow clear employment policies. These should be applicable to all the employees alike without any discrimination. These should include proper and detailed hiring and retention process, compensation packages, career path of the employees and other related aspects. The employee should also be communicated about these policies clearly. Following a set of rules and regulations, increases confidence in the employees.

Businesses can not solely function on the financial resources. Human resources are an equally important component in the success journey of the business. The small businesses should therefore, make sure that their employees are treated well and work to the best of their capacity.

 

 

 

Categories
Startup

Loan App Scams: RBI Cautions Against Loans Offered by Unauthorised Platforms, Apps, Here’s How People Can Avoid Falling Prey to it

Scam
Scam (Representational Image) (Photo Credits: Pixabay.com)

Mumbai, December 25: Loan app scams have surfaced lately and a result of which, RBI cautioned people asking them to be careful. Loans are being offered by unauthorised digital platforms, mobile applications promising a quick and hassle-free process.

RBI Cautions People Against Loans Being Offered by Unauthorised Platforms, Apps Promising Quick & Hassle-Free Approach

Several individuals/small businesses have fallen prey to the growing number of unauthorised digital lending platforms, Mobile Apps on promises of getting loans.

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Here’s what the scam is:

Loans are being offered by unauthorised digital platforms, mobile applications promising a quick and hassle-free process. Excessive rates of interest and additional hidden charges are being demanded from borrowers. This also follows high-handed recovery methods are being done.

Several unauthorised apps are involved in the scam, to name a few would be-Hey Fish, Monkey cash, Cash Elephant, Loan Zone, Cash Zone, Water Elephant, Mera Loan. Some instant personal loan apps involved were are Cash Mama, Loan zone and Dhana Dhan.

Here’s how people can avoid falling prey to such scams:

  • Don’t share copies of KYC documents with unidentified persons, unverified/unauthorised Apps
  • Fraudulent activities can be reported to law enforcement agencies or RBI’s Sachet portal (https://sachet.rbi.org.in)

    It is very important for people to be careful and as fraudsters are always finding ways to dupe people.