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Business Case Studies Business Startup Ideas News Private Equity Funding Process & Business Expansion Startup Strategy

Ather Energy IPO April 2025

Ather Energy Converts Preference Shares Into Equity: Poised for IPO in April 2025

 

Ather Energy, one of India’s leading electric vehicle (EV) startups, has recently made a strategic move by converting its preference shares into equity, a decision that is paving the way for the company’s Initial Public Offering (IPO), which is expected to launch in April 2025. This financial restructuring is part of Ather’s broader strategy to align its capital structure with public market standards, making the upcoming IPO a highly anticipated event for investors in the electric vehicle market.

What Does Converting Preference Shares Into Equity Mean?

In corporate finance, preference shares are typically issued to early investors or venture capital firms, offering them certain advantages like priority in dividend payouts and claims during liquidation. By converting these preference shares into common equity, Ather Energy is simplifying its capital structure and positioning itself to attract more institutional investors and retail investors as part of its IPO launch. This move also ensures that the company is fully aligned with public market expectations before it lists on the stock exchange.

This conversion to equity is an essential step as Ather Energy prepares for its public offering, making its financial reporting more transparent and appealing to potential investors interested in the rapidly growing electric vehicle sector.

Ather’s Growing Position in the EV Market

Founded in 2013 by IIT graduates Tarun Mehta and Swapnil Jain, Ather Energy is at the forefront of India’s electric mobility revolution. With its flagship products like the Ather 450X and the Ather 450 Plus, the company has quickly captured significant market share in India’s competitive electric two-wheeler market. Known for its innovative technology and premium design, Ather’s scooters are equipped with smart features, long battery range, and fast charging capabilities that appeal to modern consumers.

The company has also been focused on expanding its EV charging network across India, aiming to make it easier for customers to adopt electric vehicles and reduce range anxiety. As a result, Ather Energy has become a key player in India’s sustainable transportation landscape, attracting significant funding from investors like Hero MotoCorp and Accel.

Why the IPO?

The decision to go public through an IPO is a pivotal move for Ather Energy, which intends to raise substantial capital for scaling its manufacturing operations, accelerating R&D for next-generation electric vehicles, and expanding its sales and service network across India. By listing on the stock market, Ather Energy aims to enhance its brand visibility and position itself as a leader in India’s electric vehicle industry. The IPO is expected to be a major event in the Indian EV market, attracting both green investors and those looking to capitalize on the long-term growth potential of the clean energy sector.

Additionally, the funds raised will help Ather Energy explore international expansion opportunities, particularly in regions with growing demand for electric mobility, such as Europe and Southeast Asia. The capital could also help the company diversify its product portfolio to include new electric scooters and even electric cars, expanding its reach in the electric mobility market.

Investor Interest and Market Outlook

With the Indian electric vehicle market expected to grow at a rapid pace in the coming years, Ather Energy’s IPO is likely to generate significant investor interest. The Indian government’s push toward sustainable transportation, coupled with stricter emission regulations, is driving the shift toward electric mobility. As a result, companies like Ather Energy are poised for growth in the green economy, with a growing customer base looking for clean, affordable, and efficient electric vehicles.

Analysts predict that Ather Energy’s post-IPO valuation could see substantial growth, particularly if the company continues to innovate with connected vehicle technology, battery solutions, and charging infrastructure. Investors will be watching closely to see how Ather can compete with other electric vehicle startups and established players in the market, such as Ola Electric, Bajaj Auto, and TVS Motor Company.

Challenges Ahead for Ather Energy

Despite its strong position, Ather Energy faces several challenges as it scales. While the EV industry in India is growing, it still faces hurdles such as limited charging infrastructure, range anxiety, and high upfront costs for consumers. Furthermore, as more automotive giants and startups enter the electric vehicle space, Ather will need to differentiate itself through customer-centric innovation and by expanding its after-sales service offerings.

The company will also need to navigate regulatory challenges as governments around the world begin to implement more stringent regulations on electric vehicle standards and battery safety. Addressing these challenges will be key to Ather’s success post-IPO.

Conclusion

Ather Energy’s decision to convert preference shares into equity is a key step as it prepares for its IPO in April 2025. With the IPO, Ather Energy is positioning itself as a leader in the electric vehicle market, looking to raise funds for expansion and capitalize on the growing demand for electric mobility in India and abroad. Investors will be closely monitoring the company’s progress and strategies in the coming months to see how it will maintain its competitive edge in a rapidly evolving market.

As the company moves towards becoming a publicly traded entity, Ather Energy’s performance will be seen as a bellwether for the future of the electric vehicle industry and the shift toward sustainable transportation.

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Business motivation Leadership Building Marketing Startup summer startup Technology

Best Business Ideas under 5 lacs in 2025

Best Business Ideas to Start in Summer Under ₹5 Lakhs

As temperatures rise during summer, so do people’s expenses—especially on things that bring relief from the heat. This season opens up several business opportunities that can be started with low investment and high profit potential. If you’re planning to invest up to ₹5 lakhs, here are some trending business ideas that can help you earn good profits during the summer months.

1. Cooling Appliances Rental Business

During summer, the demand for ACs, coolers, and air cooling devices increases significantly. If you have up to ₹5 lakhs to invest, starting a cooling appliances rental business can be a great idea—especially for tenants or small businesses who prefer renting rather than buying. You can generate consistent income every season through monthly rental charges.

Trending: Air Cooler Rental, AC Rental, Summer Business Ideas


2. Fresh Juice & Shake Stall

Fresh juice and shakes are always in demand during summer. With an investment of up to ₹5 lakhs, you can start a fresh juice and shake stall. If your stall is located near a marketplace or a college area, you can expect good footfall. Selling fresh fruit juices, healthy shakes, and smoothies can be a highly profitable summer venture.

Trending: Fresh Juices, Healthy Shakes, Summer Fruits


3. Swimming Pool & Yoga Classes

Swimming is a popular activity to beat the heat, and yoga is a trending health practice. If you have a suitable space, you can combine both and start swimming pool and yoga classes. This type of business can be both cost-effective and highly profitable. Health-conscious people prefer such services during summer, making it an attractive business opportunity.

Trending: Swimming Pool Business, Yoga Classes, Summer Fitness

4. Food Truck or Catering Services

A food truck business can be a great option in summer, especially if you serve items like ice cream, samosas, chaats, or rolls. Additionally, you can start a catering service for home parties and office events. This business can be started from your home and scaled up with a small team.

Trending: Food Truck Business, Summer Snacks, Catering Service


5. Online Health & Fitness Coaching

In summer, people become more conscious of their health. If you have expertise in fitness or yoga, you can start an online health and fitness coaching business within ₹5 lakhs. This business can be run completely online and can generate great returns with low investment through webinars, video courses, and personal coaching sessions.

Trending: Online Fitness Coaching, Health Tips, Summer Diet


6. Smart Home Devices Sales

During summer, people look for smart devices that can help keep their homes cool—like air purifiers, smart fans, and AC controllers. You can start a store for such smart home devices within ₹5 lakhs. This business can be operated both online and offline and offers great profit margins during the hot season.

Trending: Smart Home Devices, Air Purifier, Smart Fan


7. Packaged Water Bottles & Packaging Business

The demand for packaged water increases rapidly during summer, especially for travelers. You can start your own bottled water and packaging brand and sell through local stores or online platforms. This is a high-demand business during summer months.

Trending: Packaged Water, Water Bottling Business, Summer Products


8. Fashion & Accessories Shop

During summer, lightweight, colorful clothes and fashion accessories are in high demand. You can start a fashion store that sells summer clothing, sunglasses, hats, and other accessories. This business can be managed both online and offline.

Trending: Summer Fashion, Accessories, Online Fashion Store


Conclusion

Investing ₹5 lakhs can be a smart move if you choose the right business idea. The above-mentioned business ideas not only offer good profits during summer but also have the potential to generate stable income throughout the year. Understanding the seasonal demands can help you build a business model that yields quick returns.

Ensure your ₹5 lakh investment goes in the right direction. With the right strategy, suitable products/services, and good marketing, you can achieve a high return on investment in a short time.

Categories
Business Startup Ideas MSME Startup Strategy Technology

1.14 Lakh Startups Create Over 12 Lakh Jobs in India

1.14 Lakh Startups Create Over 12 Lakh Jobs in India: Finance Ministry

India’s startup ecosystem is witnessing unprecedented growth. According to the Finance Ministry, over 1.14 lakh startups have generated more than 12 lakh (1.2 million) jobs in the country. This massive contribution to job creation in India highlights the importance of startups in fueling economic growth, innovation, and employment opportunities.

These startups are not only creating jobs but are also pioneering new green technologies and solutions to global challenges, such as climate change and carbon emissions. A growing trend among these startups is their focus on helping carbon dioxide (CO2) find a new life through carbon capture and carbon utilization technologies. This sustainable innovation is helping reduce the carbon footprint and transform CO2 into useful products like plastics, fuels, and other materials, making significant strides in India’s journey towards eco-friendly growth.

E-commerce Giants Like Udaan Play a Vital Role

Among the many players in the e-commerce industry in India, Udaan has become a prime example of how digital transformation is driving both business growth and job creation. Udaan connects small businesses to large markets, enabling them to scale and reach new customers, and significantly contributing to small business growth. Through its platform, Udaan streamlines the supply chain and opens up access to larger business networks, which in turn creates new employment opportunities in sectors such as logistics, technology, and customer service.

By fostering the growth of e-commerce startups, platforms like Udaan are shaping the future of the Indian digital economy, offering a glimpse into the future of online marketplaces and the vast potential they hold for job creation and business expansion.

A Vision for the Future: Sustainable Growth and Innovation

India’s startup revolution is not just about business growth; it’s also about creating a more inclusive, sustainable future. Startups are embracing green technologies, like carbon capture and utilization (CCU), which are helping the country take major strides in addressing environmental concerns. These technologies offer promising solutions to reduce carbon emissions and contribute to a cleaner environment, making India a leader in the global race toward sustainable development.

The growth of startups also aligns with the vision of a digital economy that promotes inclusive growth by creating job opportunities for people from all sectors. Eco-friendly innovations in India’s startups are not only focusing on business profits but are also significantly contributing to addressing global warming and building a greener future for the country.

Conclusion: Startups Driving India’s Economic Transformation

India’s startups, whether in the fields of e-commerce, sustainability, or technology, are creating new opportunities, advancing job creation, and contributing to economic growth. By embracing green innovations, these startups are making strides toward reducing India’s carbon footprint while building a future that prioritizes both environmental sustainability and economic prosperity.

The combination of carbon utilization technologies and the rapid growth of e-commerce platforms like Udaan is helping India move toward a more inclusive and sustainable future. This is just the beginning of India’s startup ecosystem revolution, where job creation, technological advancement, and environmental sustainability go hand in hand to shape a prosperous and eco-friendly future.

“Startups in India,” “Job Creation,” “Green Technologies,” “Sustainable Innovation,” “Carbon Capture,” “E-commerce Growth,” “Small Business Growth,” and “Eco-friendly Growth”.

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Business Courses Business motivation Sales Startup

How to Increase Sales: Proven Strategies to Boost Your Business

How to Increase Sales: Proven Strategies to Boost Your Business

 

Increasing sales is the ultimate goal for any business. Whether you’re a small business owner or managing a large enterprise, understanding the right sales strategies can help you maximize revenue. In this article, we’ll explore actionable techniques to increase sales, improve customer engagement, and enhance your business growth.

 

  1. Understand Your Target Audience

 

Knowing your audience is the foundation of successful sales. Conduct market research to identify their needs, pain points, and buying behavior. Use tools like Google Analytics, customer surveys, and social media insights to gather data.

 

Tips to Understand Your Audience:

Create buyer personas to tailor your marketing efforts.

Analyze customer feedback to improve your offerings.

Monitor industry trends to stay ahead of competitors.

 

  1. Improve Your Sales Funnel

 

A well-optimized sales funnel ensures potential customers move smoothly from awareness to purchase. Focus on each stage of the funnel:

Awareness: Use SEO, social media, and content marketing to attract prospects.

Consideration: Provide valuable information through blog posts, videos, and case studies.

Decision: Offer discounts, testimonials, and guarantees to encourage conversions.

 

  1. Leverage Digital Marketing

 

In today’s digital era, online marketing is crucial for increasing sales. Implement these strategies:

 

SEO Optimization:

Use relevant keywords in website content, meta descriptions, and blog posts.

Optimize site speed and mobile-friendliness for better rankings.

Create high-quality, informative content that answers customer queries.

 

Social Media Marketing:

Engage with customers on platforms like Facebook, Instagram, and LinkedIn.

Run targeted ads to reach potential buyers.

Use influencer marketing to build trust and credibility.

Email Marketing:

Personalize emails based on customer behavior.

Offer exclusive deals and promotions to your subscribers.

Automate follow-ups to nurture leads.

  • Offer Competitive Pricing & Discounts

 

Pricing plays a major role in purchasing decisions. Competitive pricing and occasional discounts can attract more buyers.

 

Best Practices:

Conduct competitor analysis to set the right price.

Offer time-limited discounts to create urgency.

Implement bundle deals and loyalty programs.

 

  1. Enhance Customer Experience

A positive customer experience leads to repeat purchases and referrals. Focus on:

Excellent Customer Service: Provide quick responses and personalized support.

User-Friendly Website: Ensure easy navigation and a seamless checkout process.

 

After-Sales Support: Follow up with customers and resolve their concerns.

  • Leverage Upselling and Cross-Selling

 

Encourage customers to buy more by recommending related products or premium versions.

 

Upselling: Offer an upgraded version of the product they’re purchasing.

Cross-Selling: Suggest complementary products to increase the cart value.

 

  1. Run Paid Advertising Campaigns

 

Paid ads can drive instant traffic and sales. Platforms like Google Ads and Facebook Ads allow businesses to target specific audiences.

 

Advertising Tips:

 

Use compelling ad copies and high-quality visuals.

 

Set a clear call-to-action (CTA).

A/B test different ad creatives for better performance.

  • Build Strong Customer Relationships

Loyal customers are more likely to make repeat purchases and refer your business to others.

 

How to Build Loyalty:

Provide personalized offers based on past purchases.

Engage with customers through social media and emails.

Create a referral program to reward loyal customers.

 

Conclusion

 

Increasing sales requires a mix of smart marketing, customer engagement, and continuous optimization. By understanding your audience, leveraging digital marketing, and enhancing the customer experience, you can drive more sales and grow your business.

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Startup

5 Effective Ways To Raise Funds For Your Startups Without Investors in 2025

Establishing a business from the scratch is not so easy. It is quite difficult when it comes to strategizing, managing, and thinking about different segments of the business. And to build it without the initial capital investment from the investors can be even harder.

Though the process might seem time-consuming, starting a startup in India without the burden of investors can yield benefits that outweigh the cons. If you are an amateur, you can take help from a motivational speaker.

Here are 5 ways in which you can do fund-raising for a business without investors:

1. Keep Your Job as Side Hustle

Since starting a startup business in India without investors can leave you with a lack of funds, it is always a cool idea to continue with your day job. This will give you the advantage of saving your salary.

2. Make the Most of Government Loan Schemes

Whether you want to start your business without an investor or are unable to find one, you can still fulfill your entrepreneurial dream, thanks to government schemes. To focus on ‘Make in India’, the government has started a few loan schemes.

Schemes like CGTMSE, MUDRA, and Stand-up India can provide you with collateral-free debts and can get access to low-cost capital. To get expert guidance, you can work with the best motivational speaker of India.

3. Use your Revenue to do Fund Raising

Not all startups are pre-revenue generators. Many startups have customers and monthly revenue, so why not plan smartly and use that money to grow faster. A Revenue Based Loan can turn your revenues into growth capital and can help you to do fund-raising without an investor.  To know step by step process of fund raising, watch here:

4. Go for Crowd Funding

You can also raise money through crowd-funding. Crowd-funding refers to the funds from a large number of people who contribute with a small amount of cash. The process of crowd-funding is typically done via online platforms.

5. Do Everything for Your Business

A business is just like a baby! Hence, be ready to give all your time and attention. Not just that, you must be willing to make sacrifices to free up your time.

As an entrepreneur, you may want to taste success as soon as possible. However, patience is the virtue that makes any business successful. You may feel challenged at the initial stage of building a start-up. If not prepared, you may have to suffer losses too. Hence, get all the information and knowledge from the industry experts.

We know what you are thinking! The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer courses like Business Coaching Program, Problem Solving Courses (PSC) & Lifetime Membership (LTM).

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Startup

Entrepreneur: Meaning, Types and How to Start Your Journey to Success

Entrepreneurship is a journey that begins with a vision and passion to create something new.

An entrepreneur is someone who takes risks, accepts challenges and builds a business from the ground up.

In today’s fast-paced economy, entrepreneurs drive innovation, create jobs and contribute to economic growth.

If you’ve ever wondered what it means to be an entrepreneur and how to start this exciting journey, this blog will provide you with the insights and steps you need to start your entrepreneurial path.

What Does It Mean to Be an Entrepreneur?

An entrepreneur is not just a business owner; it is someone who has the vision, courage and determination to bring new ideas to life. Entrepreneurs are problem solvers and innovators who seize opportunities and take calculated risks. They constantly look for ways to improve existing products or services or create entirely new products.

While a business owner manages an existing business model, an entrepreneur is someone who builds a business from scratch, often introducing new solutions, techniques or approaches. The entrepreneurial mindset involves flexibility, adaptability and a willingness to learn from failure.

Benefits of Being an Entrepreneur  (With Examples)

Becoming an entrepreneur comes with its own set of rewards. Here are some of the key benefits:

  1. Financial Independence: Entrepreneurs have the potential to achieve financial freedom and control their earnings. Fixed salaries do not bind them and can be earned based on the success of their business. For example: Elon Musk, the founder of companies like Tesla and SpaceX, started with innovative ideas and has become one of the wealthiest individuals in the world due to the exponential growth of his businesses.
  2. Freedom and Flexibility: Entrepreneurs have the freedom to set their schedules and work on their terms, allowing for a better work-life balance and the ability to pursue personal interests. For example: Sara Blakely, founder of Spanx, started her business from her apartment. As the company grew, she was able to maintain flexibility in her schedule, balancing her professional and personal life as a mother and entrepreneur.
  3. Personal Growth and Development: The entrepreneurship journey pushes individuals to develop new skills, overcome challenges, and grow beyond their comfort zones. This continuous learning helps build leadership, resilience, and confidence. For example: Oprah Winfrey, who built her media empire, constantly adapted and developed new skills throughout her career. From hosting shows to managing her production company, she evolved as a leader and a brand.
  4. Opportunity to Make an Impact: Entrepreneurs have the power to solve real-world problems, create jobs, and make a meaningful impact on society and the environment. For example: Muhammad Yunus, founder of Grameen Bank, introduced microfinance to empower underserved communities, especially women, in developing countries. His entrepreneurial efforts created opportunities for millions of people to rise above poverty.
  5. Unlimited Creativity and Innovation: Entrepreneurs have the freedom to innovate, experiment with ideas, and bring their visions to life. They are not confined by traditional corporate structures, allowing them to create unique products and solutions. For example: Steve Jobs, co-founder of Apple, continuously pushed the boundaries of technology and design, creating revolutionary products like the iPhone and iPad that reshaped the tech industry.
  6. Building a Legacy: Entrepreneurs can build something that lasts beyond their lifetime. A successful business can create a lasting legacy that impacts future generations. For example: Walt Disney created an entertainment empire that continues to bring joy to millions worldwide. His vision and creativity left an enduring legacy, with Disney becoming one of the largest entertainment companies globally.

Challenges Entrepreneurs Face (With Examples)

Despite the rewards, entrepreneurship is not without challenges:

  1. Uncertainty and Risk: Entrepreneurs face the uncertainty of market conditions and the risk of failure. They must make decisions without guarantees of success, which can be stressful and challenging. For example: Jeff Bezos, founder of Amazon, initially faced doubts about the viability of an online bookstore in the 1990s. Despite skepticism, he took the risk, and Amazon grew into one of the world’s largest e-commerce platforms. However, the early stages involved a lot of uncertainty, including financial losses and logistical challenges.
  2. Financial Constraints: Accessing funds and managing finances can be difficult, especially in the initial stages when revenue may be limited. Entrepreneurs often have to seek external funding or bootstrap their businesses. For example: Jan Koum, co-founder of WhatsApp, faced financial difficulties when starting the company. He had limited resources and relied on personal savings and early investor support to build the app. The journey involved significant financial constraints before WhatsApp eventually became a billion-dollar acquisition for Facebook.
  3. Time Management and Work-Life Balance: Entrepreneurs often juggle multiple roles, such as managing operations, marketing, and finances. This multitasking can lead to long hours and difficulty maintaining a work-life balance. For example: Elon Musk, known for leading multiple companies like Tesla and SpaceX, manages several responsibilities simultaneously. His intense schedule and commitment to his ventures have resulted in long working hours and the challenge of balancing his professional and personal life.
  4. Competition and Market Fluctuations: Entrepreneurs must navigate intense competition and adapt to changing market conditions. Staying relevant and ahead of competitors requires innovation, quick decision-making, and flexibility. For example: Howard Schultz, former CEO of Starbucks, faced competition from other coffee chains and fluctuating market trends. To maintain Starbucks’ market leadership, he focused on reinventing the brand and improving customer experience, which required constant innovation and strategic thinking.
  5. Finding and Retaining Talent: Building the right team is critical for business growth, but attracting and retaining skilled talent can be challenging, especially for startups competing against larger, established companies. For example: Jack Ma, founder of Alibaba, initially struggled to find and hire talented individuals willing to join a startup in China’s tech industry. Despite these challenges, he built a strong team that believed in his vision and ultimately contributed to Alibaba’s success.
  6. Regulatory and Legal Hurdles: Entrepreneurs must navigate complex legal and regulatory requirements, which can vary by industry and region. Compliance can be time-consuming and costly, especially for startups with limited resources. For example: Travis Kalanick, co-founder of Uber, faced legal challenges in various countries as the company disrupted traditional taxi services. Uber had to navigate regulations and, in some cases, lawsuits, which required significant resources and strategic adaptation.
  7. Coping with Failure and Rejection: Entrepreneurs often face failures, setbacks, and rejection along their journey. Resilience is required to bounce back and learn from these experiences. For example: Thomas Edison, inventor and founder of multiple ventures, faced thousands of failures before successfully inventing the light bulb. His resilience and determination to learn from his mistakes illustrate the perseverance required to overcome entrepreneurial challenges.

How to Get Started as an Entrepreneur

Starting as an entrepreneur requires careful planning and a strategic approach. Here’s a step-by-step guide:

  1. Identify Your Passion and Skills: Determine what excites you and aligns with your strengths. Passion combined with skill increases your likelihood of success.
  2. Conduct Market Research: Understand the market, your target audience, and competitors. Identifying gaps and opportunities is essential for building a viable business.
  3. Develop a Solid Business Plan: Outline your business model, vision, mission, goals, and strategies. A comprehensive business plan acts as a roadmap and helps secure funding.
  4. Secure Funding and Resources: Explore various funding options like personal savings, bank loans, angel investors, or crowdfunding platforms. Ensure you have sufficient resources to start and sustain your business.
  5. Build a Support Network: Surround yourself with mentors, advisors, and a reliable team. Networking is crucial for gaining insights, support, and potential partnerships.
  6. Test and Validate Your Idea: Develop a prototype or MVP (Minimal Viable Product) and seek feedback. Validation helps refine your product or service and ensures it meets market needs.
  7. Launch Your Business: Execute your plan, focusing on marketing, branding, and customer acquisition strategies. Monitor progress, adapt to feedback, and make improvements as needed.
  8. Manage Growth and Scale Up: As your business gains traction, focus on scaling operations and managing growth efficiently. Continuously innovate and adapt to market changes to stay competitive.

Types of Entrepreneurs

There are various types of entrepreneurs, each with unique motivations and business models:

  • Freelancer: Someone who offers services independently, often in creative or technical fields.
  • Startup Founder: An entrepreneur who builds a business from scratch, often with an innovative product or service.
  • Social Entrepreneur: Someone who uses business as a means to create social impact and solve societal problems.
  • Womenpreneur: Female entrepreneurs who break traditional barriers to start and manage businesses.
  • Solopreneurs: Individuals who run their businesses alone, handling all aspects from management to execution.
  • Manufacturer: Entrepreneurs who create products and bring them to market.
  • Retailer: Entrepreneurs who sell products directly to consumers, either online or through physical stores.

Key Steps to Launch Your Entrepreneurial Journey

Here are the essential steps to launching your business successfully:

  1. Set Clear Goals: Define your objectives and plan short-term and long-term strategies.
  2. Test and Validate Your Idea: Use feedback and research to validate your concept and refine your business model.
  3. Launch an MVP: Start with a minimal viable product to test the market and gather insights.
  4. Focus on Marketing and Branding: Develop a strong marketing strategy and brand identity to attract and retain customers.
  5. Scale Up: Once your business gains traction, focus on scaling operations, managing growth, and expanding your reach.

Frequently Asked Questions (FAQs).

  1. What is the first step in becoming an entrepreneur?
    Ans: The first step is identifying your passion and skills. Combining what you love with what you’re good at increases your chances of success.
  2. How do entrepreneurs secure funding for their businesses?
    Ans: Entrepreneurs can secure funding through personal savings, loans, crowdfunding, or seeking angel investors or venture capital.
  3. What skills are essential for entrepreneurs?
    Ans: Critical skills include problem-solving, time management, adaptability, leadership, and effective communication.
  4. How can entrepreneurs overcome financial challenges?
    Ans: Entrepreneurs should create a financial plan, seek multiple revenue streams, and manage costs efficiently. Accessing business loans or grants can also help.
  5. Is entrepreneurship risky?
    Ans: Yes, entrepreneurship involves risks such as market competition, financial instability, and uncertainty. However, successful entrepreneurs manage these risks through strategic planning and adaptability.

Becoming an entrepreneur is both a rewarding and challenging journey. Following the steps outlined in this blog and staying committed to continuous learning, you can set yourself up for entrepreneurial success.

Categories
Startup

Starting a Bread Business in India | Factory Setup Cost

The bakery market is a dynamic and growing sector, with an estimated value of US$810.45 billion by 2029, reflecting a steady CAGR of 5.45% from 2024. Bread, a staple in many diets around the world, plays a key role in this market.

Consumer preferences are shifting towards healthier options such as whole grains and gluten-free products, significantly influencing market trends and opportunities.

Market Value of Bread Production:

Bread production is a key segment of the bakery market, driven by constant demand and innovation. The global bread market is diverse, including artisan breads, packaged breads, and gluten-free options. Leading companies in this sector, such as Britannia Industries Limited, ITC Limited, Parle Products Private Limited, 7th Heaven, and Surya Food & Agro Limited, highlight the competitive and lucrative nature of the market.

How to Start a Bread Business – Step By Step Guide

There are several important steps involved in starting a bread business in India and ensuring its success:

  1. Conduct market research
  2. Develop a business plan
  3. Choose Location to setup facility
  4. Finance your bread business
  5. Invest in equipment
  6. Invest in Ingredients
  7. Obtain all required licenses and permits
  8. Hire skilled employees
  9. Develop marketing and distribution strategy

Let’s know how to start a bread business in India and make it successful

1. Conduct market research and develop a business plan:

Conduct market research. Understand current market trends, target audience, and competition. Create your business plan according to market research. Outline your business goals, strategies, financial projections, and operational plans.

2. Choose a location and set up your facility:

Choose a location with adequate space for production, storage, and distribution. Make sure the facility meets health and safety standards with proper equipment layout and workflow design.

3. Finance Your Bread Business:

Bakery (Bread Production) start-up costs can range from ₹24,00,00 to ₹1,70,00,000. That’s an incredibly large amount! But remember that the type of business you want to build your bakery business on helps shape the financial resources you’ll need.

When you’re thinking about starting your own bread business, these are some of your financing options:

  • Loans
  • Business line of credit
  • Grants
  • Personal savings

4. Invest in equipment and ingredients:

Purchase high-quality baking equipment such as ovens, mixers, and packaging machines. Also purchase high-quality ingredients such as flour, yeast, and other baking essentials for bread manufacturing from reliable suppliers.

5. Obtain required licenses and permits:

Obtain all required licenses and permits, and comply with food safety regulations.

  • FSSAI License: Apply online through the FSSAI website with required documents like identity proof, address proof, and business details.
  • GST Registration: Register through the GST portal.
  • Local Municipal Corporation Health License and Trade License: Visit the local municipal corporation office or their website to apply.
  • Shop and Establishment Act License: Apply through the respective state labor department website or office.
  • Pollution Control Board Consent: Contact the State Pollution Control Board or apply online through their website.
  • Fire Department NOC: Submit an application to the local fire department with details of the building plan and safety equipment.
  • MSME Registration: Register online through the Udyam Registration portal.
  • Weights and Measures Act Compliance: Register with the Department of Legal Metrology.
  • Insurance: Contact insurance providers for business coverage.
  • IEC Code: Apply online through the DGFT website.

6. Hire skilled employees:

Hire skilled bakers and support staff for production, quality control, and sales.

7. Develop a marketing and distribution strategy:

Create a marketing strategy to promote your products through various channels. Establish reliable distribution channels to effectively reach your target customers.

Cost of Starting a Bread Production Company in India

The cost of starting a bread production company in India will depend on several factors such as the scale of production, location, quality of equipment, and more. Below is an estimated breakdown of the costs involved in Indian Rupees (INR):

Total Estimated Costs:

  • Small-Scale Bakery: ₹24,00,000 – ₹90,00,000
  • Medium-Scale Bakery: ₹90,00,000 – ₹1,70,00,000
  • Large-Scale Bakery: ₹1,70,00,000 and above

Example Breakdown for a Small-Scale Bakery:

  • Facility and Renovations: ₹10,00,000
  • Equipment: ₹6,00,000
  • Licenses and Permits: ₹1,00,000
  • Raw Materials: ₹4,00,000
  • Labor (3 months): ₹4,00,000
  • Utilities and Maintenance (3 months): ₹3,80,000
  • Marketing and Distribution: ₹2,20,000

Total: ₹3,100,000/-

Average financial metrics for bread and bakery product manufacturing show that the cost of goods sold (COGS) and operating expenses are significant factors in overall profitability. On average, COGS accounts for a large portion of the total revenue, with additional expenses for salaries, benefits, rent, and advertising​​.

In short, Given the constant demand and growing market for bakery products, starting a bread production company can be a rewarding venture. By conducting thorough market research, investing in quality equipment and ingredients, and adhering to regulatory standards, you can establish a successful bread business. It is important to understand the initial and operational costs involved for financial planning and sustainability. With a solid business plan and strategic marketing efforts, you can take advantage of opportunities in the thriving bakery market.

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Startup

10 Ways to Raise Funds for Startups in India

Money is the bloodline of business and funds are like the vein. However, lack of funds is one of the common reasons for the downfall of any business. This long meticulous yet thrilling journey from the idea to revenue-generating business needs a fuel named “Capital”. Therefore, at every stage of the business cycle, entrepreneurs ask one major question- “How to Finance business” However, the answer remains the same, where to find it?

In this blog, we will share 10 ways to raise funds for startups in India.

Ways to Raise Funds for Startups in India:

 

  1. Bootstrapping:
    Bootstrapping, also known as “Self-funding” is considered to be one of the risk-free ways to kickstart any business. The initial problem for any business is arranging funds while some arrange it from their savings or take it from daily. This step will grant complete control to the founders and could limit the growth of the business.
  2. Crowdfunding:
    Crowdfunding is one of the easiest and newest methods to collect funds from multiple investors through social media sites or web-based platforms. These funds are raised for various purposes like social causes, charities, ideas, disaster relief, events and more. This idea of raising funds for business promotes social and cultural causes.
  3. Business Incubator:
    Business Incubators are the early-stage option for raising funds for business. They are like the parents of the business that nurture it by providing shelter tools, training and networking businesses. Helping to assist nurtures a business to walk, this program normally runs for 4-8 hours and requires a time commitment for business owners.
  4. Venture Capitalists:
    VCs (Venture Capitalists) play a pivotal role in an organization’s ecosystem. They fund early-stage companies with high growth potential and better success. Drawn to make clear and ambitious long-term goals, resilient business model, demonstrating a robust and making strong and competent team, VCS invested in startups expects to secure high returns in future.
    Note: VCs avoid investing in a startup’s initial or later stages when the competition is igh in business.
  5. Peer-to-Peer Lending:
    Peer-to-peer lending is a form of money borrowing with no intermediate involved in the process. In this, the lenders lend money to borrowers for their investment purposes and borrowers get money at their disposal to invest in the business. This way, the lenders earn from the borrowers because the interest rate is higher as compared to banks, NBFCS and MFIs.
    This lending is regulated by RBI to avoid miscommunication between borrowers and lenders.
  6. Strategic partnerships:
    Partnerships with the companies can benefits to infuse funds and resources for startups. They open up the door to new markets and technologies, however, aligning a goal and maintaining a balance between partners can be challenging and also require careful negotiation.
  7. Credit Cards:
    Credit cards are the easiest source of raising funds in business. Easily available after completing few steps, this card can be a course of quick money. However, interest rates and costs on the cards increase quickly and carrying that debt can be detrimental to a business owner’s credit.
  8. Angel Investor:
    Angel investors are individuals who have surplus cash and are interested in investing in new start-ups in India & worldwide. However, the risk involved in this is more as compared to loans offered by financial institutions. These investors invest higher returns for profit.
  9. Business Loan (Private/Public Sector):
    Banks are considered to be the source of raising funds for start-up enterprises with reliability and better conveniences of getting good amounts. They provide funds to the business in two forms, loan and working capital loan. The majority of the banks offer loans to both public and private sectors, however, they vary in interest rates, loan payment, repayment tenure and more.
  10. Government Loan Schemes:
    The government launches various schemes to help start-ups, SMEs, and MSMEs as well as promote the socio-economic growth of rural India, women entrepreneurs, educated youth, individuals from SC/ST category and more. The initiative by the Goverment of India to help start-up enterprises includes the MUDRA Loan Scheme under Pradhan Mantri Mudra Yojana, Start-up India, PSB Loans in 59 minutes, Credit Guara Fund Trust for Micro and Small Enterprises (CGTMSE), Atal Innovation Mission, Make in India, etc.

 

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Startup

What is Dropshipping | How to Start Drop Shipping Business

In the ever-changing e-commerce landscape, entrepreneurs are constantly looking for innovative ways to enter the market and make a profit. One such business model that has gained immense popularity is dropshipping.

The concept of dropshipping has its roots in traditional supply chain management but has evolved significantly in the context of e-commerce. The practice of dropshipping has been around for many years and its origins can be traced back to mail-order catalog businesses.

Here is a brief overview of the origin and meaning of dropshipping:

Origin of Dropshipping:

The traditional supply chain model involves manufacturers producing goods which are then sold to wholesalers. Wholesalers distribute these products to retailers, who, in turn, sell them to consumers. However, this model has some limitations, including the need for significant initial investments in inventory and the associated risks of overstock or unsold merchandise.

In the context of mail-order catalogs, businesses faced storage and fulfillment challenges. To solve this problem, some companies adopted a dropshipping model, in which they took orders from customers and then purchased the products directly from manufacturers or suppliers. This way, businesses could avoid holding inventory and the associated costs. In this blog post, we’ll explore the ‘ins and outs’ of dropshipping, and what it entails, and provide you with a step-by-step guide to help you start your own dropshipping business.

Meaning of dropshipping:

Dropshipping is a method of retail fulfillment in which a store (online or otherwise) does not keep the products it sells in stock. Instead, when a product is sold, the retailer purchases it from a third party (usually a wholesaler or manufacturer) and has it shipped directly to the customer. The retailer does not physically see or handle the product.

In a dropshipping deal, the retailer essentially acts as a middleman, marketing, and selling products without the need for inventory management, packaging, or shipping. The supplier or manufacturer manages these aspects. This model is particularly attractive to entrepreneurs and small businesses because it reduces upfront costs and eliminates the need for warehousing.

The rise of e-commerce and online marketplaces has played a significant role in popularizing and expanding the dropshipping business model. Today, many online platforms and tools facilitate dropshipping, making it accessible to a wide range of entrepreneurs looking to start their own e-commerce business with minimal financial risk.

What is a drop shipping business?

A drop shipping business is a retail model that allows entrepreneurs to start an online store without the need for a large initial investment in inventory. This business model has gained traction due to its low barriers to entry and flexibility. Dropshippers can offer a wide range of products without the burden of inventory management and storage.

Step-By-Step Guide to Start Drop shipping Business.

Starting a drop shipping business can be an exciting adventure, and success often depends on careful planning and execution. Here’s a step-by-step guide to help you start your own drop shipping business:

  • Research and choose your niche:
    • Identify a niche that matches your interests and meets market demand.
    • Consider competition, target audience, and growth potential.
  • Market research:
    • Analyze the market to understand product demand and competition.
    • Identify potential suppliers and assess their reliability.
  • Create a business plan:
    • Describe your business objectives, target market, and competitive strategy.
    • Create a budget, including start-up costs and ongoing expenses.
  • Legal considerations:
    • Register your business and obtain any necessary licenses or permits.
    • Check local regulations and compliance requirements.
  • Choose a sales platform:
    • Select an e-commerce platform that supports dropshipping, such as Shopify, WooCommerce, or Magento.
    • Customize your store to reflect your brand and optimize user experience.
  • Source reliable suppliers:
    • Research and partner with reputable suppliers who offer dropshipping services.
    • Make sure they have a good track record of quality products and reliable shipping.
  • Set up vendor relationships:
    • Create accounts with the providers of your choice.
    • Establish clear communication channels and understand their order fulfillment process.
  • Integrate products into your store:
    • Import product lists from your suppliers to your online store.
    • Optimize product descriptions and images for better visibility.
  • Define prices and profit margins:
    • Determine competitive yet profitable prices for your products.
    • Consider factors like supplier costs, shipping costs, and desired profit margin.
  • Implement secure payment options:
    • Set up secure payment gateways to process customer transactions.
    • Make sure your online store is equipped with SSL encryption for data security.
  • Create policies and conditions:
    • Establish clear terms of service, shipping policies, and return/refund policies.
    • Communicate these policies transparently on your website.
  • Launch your store:
    • Conduct thorough testing to ensure a smooth, user-friendly shopping experience.
    • Implement effective marketing strategies to generate initial traffic.
  • Market your dropshipping business:
    • Use digital marketing channels including social media, SEO, and paid advertising.
    • Develop a content marketing strategy to engage your target audience.
  • Monitor and optimize:
    • Regularly analyze sales data, customer reviews, and website analytics.
    • Optimize product listings, marketing strategies, and user experience based on insights.
  • Providing excellent customer service:
    • Offer fast and helpful customer support.
    • Manage returns and refunds effectively to build trust with your customers.
  • Scale your business:
    • Identify top-performing products and explore additional product lines.
    • Expand your marketing efforts and consider partnerships for growth.

In summary, although the concept of dropshipping has historical roots in traditional supply chain practices, its modern form has been shaped by the dynamics of e-commerce and the need for more flexible and profitable business models. Remember, dropshipping success requires adaptability, continuous improvement, and a commitment to providing value to your customers. Stay informed on industry trends, technology updates, and changes in consumer behavior to stay ahead in the competitive e-commerce landscape.

Categories
Startup

Why Does an Entrepreneur Fall After Rising?

An entrepreneur is a visionary individual who identifies business opportunities, takes calculated risks, and creates innovative solutions to address market needs. They play a vital role in driving economic growth, creating job opportunities, and fostering technological advancements. With a spirit of innovation and determination, entrepreneurs contribute to the nation’s development and prosperity by transforming ideas into successful businesses.

Read: Mastering the art of entrepreneurship: Key lessons for Indian startups at TOI.

An entrepreneur’s journey is filled with ups and downs, and various factors can lead to their rise and subsequent decline. Here are some common reasons why an entrepreneur can rise to success and then sink:

 

  • Idea and Market Fit: When an entrepreneur starts a business, they may have a brilliant idea, but if it doesn’t align well with the market demand, it can lead to failure. Initially, they might see some success and traction, but without a solid product-market fit, sustaining that growth can become complicated, eventually leading to a downfall.
  • Financial Management: Poor financial management is one of the primary reasons many startups fail. A successful entrepreneur must be adept at managing finances, budgeting, and forecasting to ensure there is enough capital to sustain and grow the business. Lack of financial discipline can lead to cash flow problems and, ultimately, business failure.
  • Competition: As a business gains success, competitors often take notice and may enter the same market with similar or superior offerings. Increased competition can erode market share and make it challenging for the entrepreneur to stay ahead.
  • Market Changes: Markets are dynamic and can change rapidly due to various factors such as technological advancements, shifts in consumer preferences, economic conditions, or regulatory changes. Entrepreneurs who fail to adapt to these changes might find their business model becoming obsolete.
  • Leadership and Team Issues: The entrepreneur’s ability to lead and manage their team plays a crucial role in the success of the business. Internal conflicts, a lack of cohesive team dynamics, or a failure to hire the right talent can negatively impact the company’s performance.
  • Scaling Challenges: Growing a business requires careful planning and execution. Some entrepreneurs struggle to scale their operations effectively, leading to inefficiencies, quality issues, and increased costs.
  • External Factors: Some factors are beyond the entrepreneur’s control, such as natural disasters, political instability, or changes in government policies. These external events can have a significant impact on the business and sometimes lead to its downfall.
  • Funding and Investment: Access to funding and investment is critical for startups and growing businesses. An entrepreneur failing to secure sufficient funding or attract the right investors can hinder the business’s growth and sustainability.
  • Lack of Innovation: Staying innovative and relevant is crucial for any business. If an entrepreneur fails to keep up with industry trends or becomes complacent, their business can lose its competitive edge.
  • Personal Factors: Lastly, personal issues, such as health problems or burnout, can affect an entrepreneur’s ability to run a business effectively.

 

Entrepreneurship is inherently risky, and success is never guaranteed. However, failures can provide valuable learning experiences and insights for the entrepreneur to bounce back, pivot, or pursue new opportunities in the future. Resilience, adaptability and a willingness to learn from mistakes are essential qualities for any entrepreneur.