Category: Business motivation

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Business motivation

Business Plan: The Key To Flawless Execution

It’s tough to build a successful business when you don’t even know what you are trying to build and how you will build that. It is always advisable to come up with a  business plan. This layout of your business will help you realize where you are, what you want to achieve, and strategies to achieve them. It will allow and help you to get some clarity for yourself in order to set the key objectives for your dream business!  

Develop a system, streamline the entire process, and increase the efficiency of your business. not only making it faster and simpler. If you wish to get your business organized and strategically increase the profit margin, then keep reading.

Overview

First and foremost, we will talk about the overview of your business plan. An overview that tells what actually your business is all about. This section includes the official name of your business, its legal structure, and the location where you plan to operate. Along with these core points, you also need to mention the mission of your business because it is what all your plans are focussed on achieving. We would also suggest to include a chart that says who is accountable to accomplish the various tasks such as sales and marketing, finance, operations, etc.

Message

We all want our businesses to be successful but often fail to put across the message that our business wants to convey! All successful businesses to date have been very clear on the message they want to communicate to their target consumer base. The message that shows your importance in their lives and how you help them solve their burning problems! 

Marketing Strategy

To successfully market a business, it’s a basic requirement to know who is your target customer. You can figure out your target audience and evaluate their respective demographics and psychographics. You need to calculate the estimated size of your target market and where you can find groups of your target audience. If you do not have enough information to build up this section of your business plan, then probably you might require to conduct careful and detailed research to set and pivot your marketing position.

Products/Services

This section describes the product you sell, physical or digital. Choose one product as the primary product/service that your business revolves around and invest your energy and undivided attention in promoting and developing it. One of the many advantages of making a single product/service your primary concern is that the business development becomes way easier if only a single product is involved at the nascent stage.

Goals

It is very important to set goals for your respective businesses as all these plans would end up being of no use if you do not have a benchmark set for it. Always be prepared with the goals that you want to achieve and these goals should basically revolve around sales, revenue, impact, and progress.

With all the points mentioned above, it is understood that a goal and a plan, go hand in hand! Writing a business plan is all about knowing what you have taken care of and what you are unaware of! Try to become more aware of the things that you have not already thought about and note it down somewhere to make a cohesive document. You know there are hundreds of thousands of ideas crossing your mind around your dream business venture, you might as well pen them down in the form of a business plan to make the most of it. 

 

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Business motivation

Basic But Crucial: The Basics Of Starting An Online Business

“But where do I start?”. This question, this very small yet complicated question has been crushing ideas to start an online business for ages now. Many online business ideas do not even get to see the light of the day because of the lack of proper execution. There are several brilliant minds that generate mind-boggling ideas that are capable enough to change the face of online commerce but do not get proper information and guidance on how to go about the plan.

We feel it is the need of the hour to make this information available to each and everyone who has a kickass idea and the passion required to start a successful online business. Follow and assess the steps below to simplify the complexities that tag along with starting an online business.

 

1. Choose The Battlefield With A Winning Idea

Now that the soldier in you has decided to fight against all the odds and make it big, it’s time to identify your passion and strengths. We all have been hearing our entire lives that without preparation, never enter a battlefield. It is very important to see for yourself and decide what is your niche. Which idea do you mind yourself most comfortable with?

Choose a business idea that excites you as an entrepreneur, however, it is equally important to realize the market around that product or service that you are thinking to build your business around. We suggest you conduct detailed research on your competitors to analyze if the market is overcrowded or undercrowded. Always go for a business that has a healthy amount of competition.

 

2. Lay A Foundation As Strong As Your Will

Talking of starting an online business, your social media following, your website, and your email list are some of the primary things that are supposed to be taken care of. First and foremost your website needs to be as clean and as simple as possible. Make sure it is catchy enough to hold prospects’ attention for potential conversion. Also, invest a good amount of your time and undivided attention in building your social media presence as well as an email list. We talk of the email list as organic reach is not that easy to obtain, hence email marketing, especially for the initial phase.

 

3. Pan Out That Business plan

Once you have THE idea and are aware of your social media presence and customer base, you will be required to make a business plan that includes all the strategic decisions around your business. This plan revolves around the target market, your unique selling points, the competition around you, the manpower, etcetera. This may sound like a daunting and complicated task but will help you once you start with the execution.

 

4. Make it official and register your business.

Once you lay out a business plan, it will be time to analyze the cost of production, shipping(if required), web hosting fees, etc. It is very important to understand the rules and regulations of the state that you are trying to start your business in. Figure out whatever is necessary, and register your business officially abiding by all the rules.

 

5. Market your business and never stop growing

Now that you have your well-built website with promising products or services to display, what should be the next move? Marketing! Yes, you will be required to market your business with the help of catch yet informative blogs. You can write this blog yourself or get it outsourced, just make sure it serves the purpose to direct traffic to your website. Always remember that to grow further, you always need to stay up to date with the ongoing trends and consumer behavior.

 

Keeping up with the world, and taking your business online might seem like a difficult transition at first, but if done carefully and cautiously, could bring you great results. If others can do it, so can you. Just make up your mind and inspire yourself to get over that 9-5 desk job to follow your passion, digitally!

 

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Business motivation

Online business: 3 business ideas with great income potential

You have got to be living under a rock if you still are unaware of the benefits and securities that an online business offers! Almost 59% of the global population uses the internet these days and is extremely likely to conduct commerce online for most of their needs that could vary from something as complicated as buying furniture to as ordinary as ordering food.

No matter how much we crib about society these days, it’s the ultimate truth that this era is filled with opportunities for all the businesses to perform great online if done the right way. Both the health and the wealth of the consumers these days are pointing significantly towards the vast scale at which online businesses are booming and will continue to do so in the future.

Join us on this ride to catch hold of these 3 amazing ideas that despite requiring minimum to no investment, are promising enough to make good money.

 

Rock It With YouTube

It’s mind-boggling to see a hardcore corporate turn into a full-time YouTuber! Trust us, there have been many such cases where people preferred YouTube over any other job as it allows them to be themselves while making great money out of it.

If you are good at presenting your thoughts, if you love communicating with your audiences, and if you have a knack for editing and videography, YouTube is your jam. To start a YouTube Journey you need a recording camera and a decent understanding of some video editing software. Once you find your target audience and views start pouring in, you will be making somewhere around Rs. 1 Lac – Rs. 1.5 lac.

 

Inspire The Blogger Within

Who doesn’t love a good and compelling story? None that we can think of! Businesses these days have realised the power of storytelling and have been relying heavily on bloggers and writers to create compelling stories around their brand to introduce their product and service as subtle as possible.

If you are a good storyteller and have a unique style of writing, this might turn out to be the gold mine for you. Make your style your USP and brands would not hesitate to pay a hefty amount to honor your skills and worth.

If this was not convincing enough, hear this. A good blogger in India earns somewhere around Rs. 1.5 Lacs to 2 Lacs a month. We are sure this factor must have left you in two minds. Think about it.

 

Show Off Those Social Media Management Skills

Gone are the days when social media was just a digital way to connect with your social network. It has rather outgrown itself into this amazing and pocket-friendly marketing platform that almost all businesses are benefiting from.

For a brand that has a huge online following, it becomes overwhelming to handle all the social media channels, keeping up with the latest updates and trends, and simultaneously engage with the audiences. No matter how overwhelming it gets, it is not something that could be overlooked. This is where Social Media Managers come into the picture to save the day.

If you are a social media junkie and practically live your life online, you might as well make a living out of it! If you start as an individual, you can make up to Rs. 50,000 per month.

 

We understand that finding success online doesn’t sound that easy, but once you find your passion and interest, you will fall in love with the digital world! We need to realise the opportunity, especially now, when the playing field has been leveled for all the players. Keep in mind that success lies in knowing that you have stepped in a profitable field and how aware or up to date you are on the social media trends. All in all, just know that the consumer is online, and that is where you should be.

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Business motivation Strategy

Jio Platforms’ Success and Growth Gives Hope to Struggling Indian IT Vendors Impacted by COVID-19 Pandemic, Says GlobalData

Businesses (Photo Credits: Pexels)

Hyderabad, September 1: Owing to the COVID-19 pandemic, many Indian IT vendors are struggling, having been affected considerably over the last few months. However, Mukesh Ambani-led Jio Platforms has transformed into a tech juggernaut during this hour of crisis.Global technology companies have seen a surge in their valuation over the past six months – with the most notable example being Apple passing the USD 2 trillion mark in market capitalization (MCap) value.

On the other hand, many Indian IT vendors are struggling as they have been largely affected by the COVID-19 outbreak. While traditional Indian IT services giants have been waiting to tide over the impact of the pandemic, Jio Platforms has transformed into a tech powerhouse. A study by GlobalData, a leading data and analytics company, stated that while it may be difficult for others to replicate what Jio has achieved, the interest in Jio will definitely augur well for other Indian technology companies at a time when enterprises across the world are gearing up for digitization.

Nishant Singh, Director of Technology at GlobalData, said that while Indian IT vendors seeing such stark contrast to global counterparts is unfortunate, this is just the nature of the IT services business model, which, in contrast to software, needs projects in the pipeline. “With the COVID-19 outbreak, enterprises halted all non-critical expenses, including plans to upgrade or transform their IT infrastructure. This has had an impact on Indian IT companies, since most of their revenues are from IT services”, Singh said.

He added saying that a lot of the faith in global technology companies comes from the fact that they have a pretty robust suite of intellectual property, including hardware, software and ecosystems that serve consumers and enterprises alike. “The growth in stock prices merely reaffirms that technology companies – primarily ‘Big Tech’ companies – are well poised to tide over the pandemic-induced recession”, he said.

A report by news agency ANI stated that big IT companies such as TCS, Infosys, Wipro and HCL have traditionally been IT services giants. The report adds that unlike their counterparts in the software space, IT services companies typically do not have a large stash of intellectual property, making it slightly difficult for the market to distinguish between the IT services companies. Despite these struggles, the near future should see the market showing more confidence in the traditional Indian IT vendors.

Singh further added saying with enterprises across the world now gearing up for digitization, Indian IT services vendors are set to witness a lot of action. Coupled with the market euphoria witnessed for Jio, the technology landscape in India will witness a drastic revival in investor confidence.

Jio Platforms Limited is an Indian digital services company. It is a subsidiary of Reliance Industries Limited which was established in 2019. The company owns India’s largest mobile network operator Jio and other digital businesses of Reliance. On 8 May 2020, Jio Platforms was reported to be the fourth largest Indian company by market capitalization. Since April 2020, Reliance Industries has raised Rs 152,056 crore (US$21 billion) by selling 32.97% equity stake in Jio Platforms.

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Business motivation

Business From Home: 4 Ideas to Kickstart Your Home-Based Business

 

What could be more tempting than being the entrepreneur you always wanted to be and running the business in the comfort of your own home? Home-based businesses have not only helped professionals follow their passion and be their own boss, they have also served an even greater purpose – the purpose of making the women of India financially independent and stronger than ever!

With the help of this article, we are here to especially support the brilliant minds that have the passion, zeal, and zest to initiate a home-based start-up, but are faced with various inhibitions and constraints such as being a homemaker, inability to finance an office space, etc.

 

Personal Protective Equipment

Some samaritans started making these medical gear when our healthcare professionals, frontline warriors, and the common people were struggling with the shortage of masks and gloves amid the coronavirus pandemic. We eventually witnessed many people starting the business from home where they made the Personal Protective Equipment (PPE) and provided them to the needy. This movement not only helped the nation cope with the shortage but also helped many small entrepreneurs establish themselves and become independent.

 

Online Seller

The list of home-based businesses would always look incomplete if it doesn’t mention online business. Becoming an online seller on e-commerce platforms, such as eBay, has always been topping the list because of its viable nature. However, becoming an online seller requires you to stay on your toes always as customer satisfaction is what this business is all about. If you falter, the negative ratings start to pour in, tarnishing the image of your business. Nevertheless, if you are completely aware of the terms and conditions along with the refund policies, you will be successful despite the cut-throat competition in the market.

 

Digital Marketer

It wasn’t long ago that businesses were not that familiar with the concept and importance of digital marketing. However, with time, this field of marketing has prospered and how! It is not considered wise if a business doesn’t prefer digital marketing to promote and grow in today’s day and age. This global pandemic has taught us the importance of going digital and it is only a matter of time before digital marketing dominates the entrepreneurial world. Considering the immense and great money, it would only be wise to opt for this idea as it could be executed while staying home.

 

Graphic Designer

Now that the businesses rely heavily on digital marketing, the demand for eye-catchy graphics has emerged as the need of the hour. Corporations are ready to pay generous money to graphic designers who have the potential to deliver some great quality content that could help them promote their brand over digital media. If you have the right talent and an eye for appealing visuals, you could make a business out of it. Added to that, it doesn’t take you more than a laptop to kickstart the process. What more could you ask for?

 

No matter what your objective is, there is something for everyone. It doesn’t matter if you just want to focus on a business that brings you some good amount of money or just a business that supports your passion as well as helps you make decent money, you will be able to find something to do. There are n number of options available around you but figuring out the one for you becomes the actual challenge. However, if you have a clear vision and a goal to achieve, nothing will be able to stop you from reaching for the stars.

 

 

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Business motivation Strategy

Women Entrepreneurship, Women-Backed SMEs Can Help in Accelerating GDP Growth in India, Says Study

Women Entrepreneurship (Photo Credits: Pexels)

A recent study has revealed that if women entrepreneurship in India is given a push, it can accelerate the GDP growth in the country. As the country is focused on becoming self-reliance and achieving a $5 trillion economy, a report has suggested that a major emphasis on women entrepreneurship and women-backed small business can create a ripple effect in India’s GDP.

According to a joint study by Global Alliance for Mass Entrepreneurship (GAME) and Sattva, women-owned enterprises represent only 20 percent of all enterprises across the country. These enterprises hire 10 percent of the total workforce. The study revealed that women entrepreneurship presents a significant opportunity to strengthen employment and can create a ripple effect on India’s GDP; but the growth of women-owned businesses needs a greater push.

The study, which is centered around Bengaluru, points that there is an urgent need to increase sales and marketing channels and make women finance ready so that they can access capital for their businesses. “While women entrepreneurs in the region face formidable challenges, the combination of new market platforms, peer-support networks, and capital will make women entrepreneurs a force to reckon with before the end of the decade”, the study said.

According to the survey, quoted by IANS, a total of 53 percent of the participants had their monthly household income below Rs 50,000 while 84 percent women entrepreneurs use personal savings for capital needs and also tend to rely on friends and family. Meanwhile, around 97 percent of the women entrepreneurs hired less than five paid employees or workers. The study reveals that 67 percent entrepreneurs had been running their businesses for under five years and for all entrepreneurs, COVID-19 has reduced their revenues by 60-80 percent.

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Business motivation Startup

PM Narendra Modi Urges Indian Startups to Focus on Innovation in Toy Sector, Suggests Them to Find Ways to Boost Manufacturing And Global Footprints of Indian Toys

Toys
Toys (Representational Image) (Photo Credits: Piqsels)

New Delhi, August 24: Prime Minister Narendra Modi urged Indian startups to produce indigenous toys that not only have cultural connect but also helps in building life-skills and psychomotor skills among children at an early age. In PM Modi’s latest Aatma Nirbhar push, he urged the startups to not only innovate in this sector but also find ways to boost manufacturing and global imprint of Indian toys.

In a Twitter thread, PM Modi said, “I urge start-ups and youngsters to focus on innovations in the toys sector.” He further suggested educational institutions to organise hackathons for students to “innovate in toy technology and design, including online games, to reflect Indian ethos and values.”

PM Modi highlighted that the Indian toy market has huge potential and can bring a transformative change in the industry by promoting ‘Vocal for Local’ under the Aatma Nirbhar Bharat campaign.

He further suggested using tourism as a tool to promote India’s culture especially in regions that are known for handcrafted toys. PM Modi further stressed on the fast-growing digital gaming arena, Prime Minister said India should tap the huge potential in this area and lead the international digital gaming sector by developing games that are inspired by Indian culture and folk tales.

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Business motivation Startup

Online Business From Home: 5 Steps For Starting Up Virtually

Eager to start an online business, for alternative income, or want to switch the career graph. Then you are on the right path because of thanks to the technology available, which makes it easy accessibility and start a business or blogging when especially during this time. Starting an online business can help you make extra money on the side or you can replace your current income with this.
So, don’t waste time anymore work on the things or ideas on your mind. As it said, great plans and concepts need passions, hard work, and, the right steps to follow.
Here we come up with amazing simple steps you want to have in mind before starting Online Business-

  • Choose Business Idea
    It seems easy, not important enough, but you will be shocked to know a lot of entrepreneurs overlook this point and jump to branding or web development before having a solid idea. Plus, once you concluded you should start a business online and hold ideas in mind you need to validate it.
    The idea can be validated once you have researched and spoken to your potential customers, asking questions your group about the needs. One benefit of online business is you get additional methods for testing the markets through review reading and surveys.
  • Initiate Business Plan
    Time to work on your business planning as you have done primary phases of planning while you were working on a business idea. Your planning will involve pursuing funds, forecasting financials. You can conduct market analysis through SWOT analysis it’s essential to establish the mindset of the customer and identify your competition. The process will help you to figure out pricing models and possible benefits you can have when you enter the market.
  • Enlist Domain Name
    If you intend to aim a niche market, then you’re first step should be to register a domain name for your venture, which helps you to reach it easily. The domain name will be a unique address on the internet and will be like a patent or trademark for you. Their tons of domain registering companies which can help you to register domains. One thing you should keep in mind while registering is to keep the name very easy to say, speak, and, most importantly, easy to remember.
  • Setting Up Website
    Having the business plan in your mind the next step should be making a website that is up and running. But you need to keep in mind some process as setting up a landing page. You need to work on hosting, platform, and, a design that speaks about your business.
    As, your website will be a representation of your idea and will exhibit your product, services, and mission. When you create a website, try to focus on what can make you stand out, don’t forget to work on the quality of images, and content, you put on it
  • Get it legal
    For making yourself authentic and trustworthy you should opt for legalizing yourself. So, don’t forget to read online business regulations and register your company which can be done online. These legal steps will help you to keep you on the right path and will not let you fall in trouble in customer privacy or information.

So, these are five simple steps you need to look if you want to start a new business online, giving yourself and your career new dimensions. Now you can make your dream into reality, it’s time to get out there and create an online money-making business.

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Business motivation

What Are The Best Sources Of Credit For Business Startups?

It takes a village to raise a child! Similarly, it takes you a well thought out research, determination, hard work, and some good sources to gather capital to turn your dream venture into reality! Where the entrepreneur is all thrilled and excited by the mere imagination of their business coming into existence, they are equally stressed about the venture and the capital it would require for the respective business to survive and thrive in the market.

 

Considering how important and unavoidable it is to raise the capital for your business, it will be a great idea for all the entrepreneurs and wantrepreneurs to conduct detailed research on how and from where they can arrange the finances. With the help of this article, we are going to introduce you to some great options that you could consider while arranging the capital.

 

Venture Capitalists

One of the major sources of investment, venture capitalists are the groups that are known to buy equity in a start-up in exchange for the capital they provide. However, it is important to keep in mind that venture capitalists do not really entertain all start-ups. The only startups that are backed by venture capitalists are those that have tremendous growth potential and are driven by technology. If venture capitalists identify and acknowledge the potential of a startup, they will provide the capital as well as the skills and strategies that the entrepreneur lacks to grow further.

 

Bank loans

This is the old classic that could never go out of trend. Banks, since ages, have been giving out business loans to startups. It is certainly the best and most highly used option for the MSMEs to gather funds for their business ventures. In case you are a small or a medium enterprise, you can consider getting a business loan from a bank. Nevertheless, careful research and a solid business plan are the criteria banks have set to give out loans to start-ups.

 

Angel Investor

In case your business requires a large amount of money, the best option out of the lot for you is to reach out to an angel investor. An angel investor is defined as a wealthy individual with extensive and enriching experience in a particular domain. Sometimes people confuse Venture capitalists with angel investors, however, there are some prominent differences that tell them apart. Venture capitalists do not invest their own money into a startup whereas angel investors do bring their own money into play. An angel investor will invest their own money in a business venture in their early stages and are very much involved in the process of supervising the operations. 

 

Crowdfunding

Crowdfunding is the newest resort that is becoming a rage, especially among the start-ups that promise to serve the society with the service or the products they offer. It is the process of raising small funds individually from a large number of individuals. People invest their money in these startups expecting a reward, product, service, or equity in the business, generally. However, there could be several individuals who do not expect anything in return in case a startup is trying to serve the society.

 

Conclusion

Business financing has become a basic necessity for almost all businesses and this is when the options mentioned above play the most important role. Once you figure out nature, relevance, performance, and market opportunities, it will be a cakewalk for you to decide which option serves your business best.

 

 

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Business motivation

Startup Ideas: Be Your Own Boss With These 3 Business Ideas

Success is just a wise decision away! A wise decision to come up with the best business idea that fulfills your passion as well as your wallet. Since ages, people have been making these decisions to live an independent life by becoming successful entrepreneurs for various reasons varying from flexible work hours to being their own boss, from getting to follow their passion to contribute to society the way they want.

 

When things boil down to picking one startup idea, it becomes equally important to see the pros and cons of starting that business. With a ton of amazing and tempting business ideas available in the market,  it can be hard to figure out which are worth investing your money and time in. This is where we want to be of some help to our readers. We will be sharing a few business ideas with you that may work out in your favour.

 

Educational Mobile Apps

If you have always had an interest in teaching and have a knack for it, the business idea of coming up with an educational mobile app would be the best idea for you. For all the technicalities of designing the app and other requirements, you can have a third party involved and get it outsourced. We are certain that EdTech is one industry that is blooming in this pandemic amidst all the restrictions and will continue to grow and flourish even after things get back to normal. There are many verticals in the field of online education, ranging from the subject matter experts to the professionals who provide courses around business and marketing, you can choose which option serves you the best.

 

Consulting

In case you are an expert and find yourself well-versed in a particular field or an industry, we would highly recommend exploring more about how consultation and consultants work. If you are good at providing expert advice and it ends up benefiting the individual or an organization you serve, you may get paid a hefty amount as a fee for this consultation. Once you make a place for yourself, you could also start becoming a part of professional events, meetups, conferences where your expertise would be more than welcomed. You can become a professional consultant in the field of education, education overseas, business, coaching, investment, etc.

 

Blogging/Content Writing

 If you often get complimented for your out of the box thinking and unique writing style, you might as well make a living out of it and turn it into a flourishing business eventually. Blogging or content writing is that kind of business idea that doesn’t require you to spend your entire savings or burn a hole in your pocket, the capital requirement is as minimum as it gets!

 

The popularity and importance of bloggers and content writers have only increased over the last few years and clients are ready to pay handsome amounts of money in exchange for some quality content that could help them shape the brand and help it position in a positive light on digital media. Blogging and content writing has become the bare minimum necessities for businesses and has the potential of a great startup idea that earns you good money.

 

Conclusion

With a plethora of options available around us regarding the startup business ideas, the process of narrowing the list down and selecting THE one could be a daunting and intimidating process. Nevertheless, careful and sincere research could help you choose your dream venture that not only supports your passion but also feeds your wallet.