Category: Business motivation

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Business motivation

4 Top Business Tips for Kirana Store Owners to Increase their Profits

dhanlaxmi kirana store

A kirana store is the backbone of the Indian grocery market and has proved extremely beneficial during the pandemic. A kirana store is like a departmental store that caters to the need of the daily essentials of people. A kirana store is mostly present in every corner of the street.

During a pandemic when almost every business was struggling for its survival, kirana stores saved the day by maintaining a near-steady supply of daily essentials. Not only it has displayed the significance of these stores across the country, but also encouraged the trust of customers to post the lockdown period.

According to The Hindu, there are around 12 million neighborhood kirana stores that dominate the domestic grocery retailing landscape of India with a 90% market share. During the pandemic, they have emerged as heroes, with people depending on them to procure daily essentials.

Kirana stores will remain evergreen as most of the people in India still rely on their local grocery stores for essential needs.

So, if you are planning to open a Kirana store, or already have one, 2021 can open a store of opportunities for you. Here is a list of 5 business mantras for the Kirana shop owners that will help to increase profits:

  1. Go Digital, Go Online

Though the lockdown restrictions are lifted, people are still unsure about going on. Almost everyone prefers digital transactions as they do not want to expose themselves to the virus. Today, when everything is available online, taking your kirana store online can be profitable.

The online Kirana store is not a new concept. Many kirana store owners have started selling their products online. Taking their kirana store online provides a wide exposure and helps to boost sales as it allows customers to place orders remotely.

  1. Operate on Weekends

Most of the kirana stores remain closed on weekends. This is a perfect opportunity for you to attract customers and improve your sales. While other shopkeepers would be busy sleeping or enjoying their weekends, you can boost your sales.

  1. Design a Website

To gain more customers, you can also list your Kirana store on various online shopping websites like Amazon and Flipkart. You can easily register your store online, and if anyone purchases a product, you can parcel the same to them.

Apart from listing yourself with giant sellers like Amazon, you can also create a website online. This will give your regular customers the convenience of ordering from the comfort of your home.

  1. Improve Customer Engagement

Customer engagement is the key to higher sales. And, building a relationship with customers ensures that they do not go to your market competitors. Talk to your customers nicely, and give them a unique experience so that they come to only your shop. You can also offer discounts on various products, as it is the best way to attract customers.

Understanding your customers is important in any business. If you are the owner of a kirana store the above-mentioned tips will help you to boost sales. You can also upgrade your kirana store into a departmental store with zero to low investment with our Everything about Entrepreneurship course.

Learn brilliant business strategies that are used by popular brands to increase their sales. Want to know more about this course? Click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

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Business motivation

4 Key Trends that will Bring Small Businesses back on the path of Recovery in 2021

small business trends

The COVID 19 pandemic has forced many startups and small enterprises to shut down. According to a report published in Financial Express, ‘around 74% small businesses and startups in the country were at the brink of shutting down or scaling down of their operations due to the impact of the Covid-19 pandemic’.

The coronavirus breakdown and the subsequent lockdown by the government last year have hit small businesses hard.

However, with the onset of 2021, things have begun to look up. Despite 2020, being a nightmare in terms of changes and challenges, the year 2021 has shown a glimpse of hope for small businesses. The startups and small business owners are working hard to get back on track for 2021.

Embracing the new normal with persistence can open a doorway to post COVID recovery. From the changed consumer behavior to innovative online models, here is a list of trends that every entrepreneur, solopreneur, and small business owner must monitor:

Digital Adoption

The pandemic has set new rules for businesses. From large organizations to small companies, everyone has realized the power of digitalization in the crisis.

According to a report by Forbes, people are spending time online more than ever before, and internet usage is increased by 50-70 percent. With new social distancing rules and the fear of COVID 19, consumers are inclining towards digital transactions.

Many businesses have witnessed an increase in online orders and hence, revamping their models to find different mediums to connect with their customers. The adoption of digitalization will be the key to unlock a brighter future.

Government Initiatives

Small businesses have always been a hub for job creation. Government initiatives like Start-up India, Make in India, and Vocal for Local have benefitted the existing small businesses as well as the budding Indian entrepreneurs.

The Government can announce various other schemes to enable small business owners to sustain themselves in these challenging times. Such government initiatives can give small businesses a ray of hope to grow and revive themselves.

New Age Marketing Tools

Not only adopting modern digital tools and processes, but small business owners also need to learn the newer ways to reach new and existing customers. The world of the internet offers businesses to break away from the traditional barriers of location and time to engage customers. Every business owner should use this to shape their online presence and grow their customer base.

Discovering New Verticals

To stay abreast with the ‘new normal’, creative ideas that can help to discover the untapped verticals are the need of the hour. According to a NASSCOM study, ‘three-fourth of B2B startups are now developing new & innovative products’. Many small businesses pivot to new directions such as education, and technology services.

The chaos in the business world may simmer down in 2021, but the Indian startup ecosystem will continue to experience its effects for some more time.

Businesses are facing a lot of challenges due to the changed consumer behavior and the pandemic. If you too want to take your business to new heights, get all your business challenges solved with our ‘Problem Solving Courses’. From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

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Business motivation

From Apparel Designer to Executive Director, How Priyanka Chirugapati Carried Forward Her Family Business

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Life often takes channels completely different from what one plans. Priyanka Chirugapati was also interested in fashion interested as she pursued an associate degree in applied science (fashion marketing) at Parsons, the New School of Design after graduating with a bachelor’s of science in business management from Case Western Reserve University in Cleveland, Ohio. She also went forward pursuing the career of her dreams as she designed Western and Indo-Western apparel for women and selling them through an e-commerce platform.
Entrepreneurship was in Priyanka’s blood, but she rather joined her family business related to pharmacy and is playing the role of a leader in the organization in the present. She joined her family business named Granules India in 2012, a Hyderabad and US-based pharmaceutical company that focuses on R&D, with some of its primary products being Pharmaceutical Formulation Intermediates (PFIs), Active Pharmaceutical Ingredients (APIs), and Finished Dosages (FDs).

Priyanka joined the organization as a good listener and learner which allowed her to think more openly towards the growth of the company. She gradually brought the company’s focus on the domain of manufacturing in the US. Priyanka was responsible for the over-the-counter division in the US as a Product Manager, which was challenging as the company was not working the depths of R&D. She thus changed the entire portfolio of the company and was designated as Executive Director of Granules Pharmaceuticals Inc. (GPI) after two years. The company entered the market of generic medicines when there were already competitors present, but it still succeeded to such as extent that the market constitutes 50% of the organization’s total revenue.

Priyanka faced the biggest challenge in form of setting up a front-end division for Rx business, which she turned out to be the greatest achievement of the organization along with for herself. It is always inspiring how leaders of renowned organizations turn their challenges into accomplishments. Many such leaders share their strategies and operations behind their success in the Everything About Entrepreneurship course by Bada Business, where aspiring businessmen and future leaders can learn the best business skills from leaders of organizations such as Kent RO, Dr. Lal Path Labs, and Xiaomi India. To know more or register, visit https://www.badabusiness.com/?ref_code=ArticlesLeads

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Business motivation

A Start-Up That Sold 25 Lakh Samosas To Build Its Business

Samosa is an Indian tea-snack that is loved by people across the country and can be found in different flavors in various regions. India Exports samosas to 140+ countries and the snack itself build for a market worth 42 lakh crore rupees. While one might be surprised at why they are getting to read about the snack at a platform catering business knowledge, this article is about a duo in Bengaluru who sold 25 lac samosas to build their start-up.

Samosa Party, a start-up started by Amit Nanwani and Dikhsha Pandey in 2017 in Bengaluru with an aim to make samosas to be available at the click of a button, anywhere around India is about to complete its fourth year in a journey to onward and upward growth. The start-up serves samosas in 20 flavors, along with giving unique transformations to it with fusions such as Dahi samosa chat and samosa burger added to its menu.

Talking of Samosa’s Party operations behind having 78% repeated customers, the start-up is combining technology and flavors. They are filling the gap between demand and supply by bringing over 20 lakh samosa vendors across streets online. While Amit Nanwani handles product, technology, and growth, Diksha manages overseas operations, people, and customer experience. The start-up has 11 outlets across Bengaluru and plans to go to Dubai, Asia, and other western markets.

Samosa Party grew five times of its first year of operation. Aiming to be available within a 3-kilometer radius in every city, the start-up is funded by Inflection point ventures, which is its primary investor. The start-up continued to deliver 100% of pre-covid volumes during the corona lockdown period. Despite facing a slight downfall in sales in the month of March 2020, Samosa Party sold 5 lakh + samosas during the corona period.

It is always inspiring to find start-ups with innovative ideas growing and making their own mark in the market. If you too have a unique start-up idea that you want to pursue to build a well-established business, the Problem Solving Course named How To Start A Start-Up by Bada Business educated you to turn your business idea into a leading organization. To know more about the course or to register, visit https://www.badabusiness.com/psc?ref_code=ArticlesLeads

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Business motivation

How to Open your Dance Studio in 6 Simple Steps

dance studio business
pic from wellnessliving

Are you passionate about dance? Do you want to start your dance studio? If the answer is yes, then read this blog to know how you can start your dance studio with low investment.

Dance has been a significant part of our lives. It is the most sublime expression of the soul. It holds a traditional significance in the Indian culture. Dance is a unique art that involves distinct body movements, usually rhythmic and aligned with the music. Performed in many different cultures, it is a form of expression that is exercised in multiple forms and ways.

Starting your dance academy seems daunting at first. But, if you are passionate about this form of art and want to share it with the world, opening a dance studio is a wonderful idea.

To make the entire process easy for you, we have come up with a step-by-step guide that will ensure you do not miss out on anything important:

  1. Create a Business Plan

Whether you are planning to open a food business or a dance studio, every business idea needs an excellent business plan. Build a business plan by keeping every aspect of the dance studio business in mind. Researching the dance industry, its scope, and how much it is expected to grow in the future will help you create a business plan.

  1. Decide on a Budget

The most important aspect of setting up any business is capital. So, it is very important to decide on a budget before planning any further. From the rent of the space, interiors, utilities to the salary of the staff that you will hire, you need to be well aware of how much you can spend on the distinct elements of owning your dance studio.

  1. Geographic Location

Depending upon the clientele you want to attract, you will have to choose a place for a dance studio. Always ensure that space which you are planning to rent is on the main road. This will provide visibility to your dance studio. One of the other benefits of having a dance academy located on the main road is more clientele. Do not forget to keep your budget in mind while selecting a place.

  1. Identify your market niche

From Hip-hop to salsa, Jazz to Indian classical, there are multiple niches that you can offer at your dance academy. Each niche will cater to different types of clients. If you want to teach kids then pick a family-friendly neighborhood. If you would like to attract young clients, then select a place which is closer to universities or schools.

 

  1. Give your Business a Catchy Name

Picking a name for a business seems simple; however, an appealing name can attract clients in large numbers. Select a name that represents you and your vision of the studio.

  1. Create a Buzz for your Brand

Once you have attracted clients, your dance academy will become popular by word-of-mouth. However, when in the initial stage, you will need to think about an effective marketing strategy. Use social media platforms to update your followers about your upcoming dance studio. This can help you create a buzz and to reach out to your potential clients.

Many people are looking for a dance instructor who can teach this substantial form of art. If you want to become a dance instructor, opening or joining a dance academy can help you earn a good income.

Whether you want to start a dance academy or already have one, you will need a growth plan. With our Everything about Entrepreneurship course, you can find valuable lessons and strategies that will help you take your business ahead. To know more, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

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Business motivation

3 Small Business Trends that will Emerge in 2021!

small business trends 2021

India has a robust ecosystem of startups with around six crore MSMEs. According to a GoDaddy Global Entrepreneurship Survey 2019, entrepreneurs in India were optimistic about their business expanding globally by at least 50 percent in the next 3 to 5 years.

However, with the pandemic-induced chaos and breakdowns unleashed by the COVID 19, the future seems daunting. According to the State of Small Business report, ’51% of operational SMBs on Facebook India reported they were making at least a quarter of their sales digitally. The numbers mentioned here are substantial considering that there are around 60 million small businesses across India’.

As most of the small businesses are moving towards digitalization, we can expect a stronger, greater, and rapidly growing economy. However, some trends are likely to emerge in 2021. Here is a list of key small business trends that we are likely to see this year:

  1. Small Business will move Online

The trend of online-purchasing is going to strengthen in this pandemic-stricken world. According to a joint report by Boston Consulting Group (BCG) and Facebook, the digitally influenced purchases had increased up to 15-20% for key categories in urban consumers within three months after the pandemic hit the world.

  1. Businesses in Tier II & III cities will Embrace Digitalization

The digitalization process that became a rage especially during the pandemic has made small business owners from small towns and cities realize its importance. Small business owners have finally realized the power of digital acceleration.

From Instagram to Facebook, young entrepreneurs are now using these social media platforms to reach new and potential customers across India.

  1. A Stronger Small Business Ecosystem

How White Hat Jr. became a $300 million company in just 10 months? Apart from their innovative approach and scalable ideas, a large part of their growth came from advertising on Facebook and Instagram.

India has a growing startup ecosystem, a large population of internet users, and a strong entrepreneurial zeal that is getting powered up by digitalization.

The year 2021 has not just taught us some invaluable business lessons but has also carved a pathway that will lead us to recovery. Want to know how you too can contribute to economic growth? Simply by bringing innovative concepts and creative solutions to your target market.

Join our Everything about Entrepreneurship course to know how exactly you can grow your business despite the pandemic with the help of massive digital acceleration. To know more about the course, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

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Business motivation

Startup India Scheme: 69 Startups Registered in J&K With an Aim To Enable Startup Ecosystem and Foster Innovation in the Region

Startup
Startup (Photo Credits: Pixabay)

Srinagar, February 10: The Startup India Scheme, which is an initiative by the Government for generation of employment and wealth creation, is gaining momentum. The goal of Startup India is the development and innovation of products and services and increasing the employment rate in India. In Jammu and Kashmir, as many as 69 startups have been registered in Jammu and Kashmir under the Startup India scheme, officials said. These startups aim to promote and boost start-up ecosystem across the region.

According to data from the Jammu and Kashmir Entrepreneurship Development Institute (JKEDI), 69 startups have been registered in the Union Territory. At present, the J&K government is focussing on several sectors including food processing, agriculture, renewable energy, handicrafts and handloom for promoting startups.

In a bid to enable the startup ecosystem and create awareness, outreach, and scouting of startups, Startupjk.com has also been made live. To foster the growth of startups in the region, the Central Government has announced a Rs 945-crore Startup India Seed Fund Scheme (SISFS). This will be operational from April 1, 2021, to 2025. In the same light, the Jammu & Kashmir administration is working to encourage startups and foster innovation, thereby creating jobs and boost economy.

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Business motivation Startup

Startups in India To Get Major Boost As HDFC Bank’s SmartUp Grants Aims To Empower Social Sector Startups; Here’s How To Apply

Business Ideas

Mumbai, February 10: With an aim to help and empowering social sector startups in India, HDFC Bank has launched an initiative and has invited applications for the same. We are aware that India is home to one of the largest startup ecosystems in the world.The HDFC Bank has invited applications from startups across all sectors and solo entrepreneurs for its SmartUp grants.

The SmartUp grants by HDFC Bank under #Parivartan –the bank’s umbrella CSR brand. It is aimed at finding and deploying long-term, sustainable solutions at scale, to address social issues and contribute to the economic and social development of the country, the bank said in a statement.

This year, the HDFC bank informed that it will focus on start-ups creating social impact at scale in sectors such as Education – technology (ed-tech) and skill development, among others. Reports inform that the startups will be evaluated basis their market reach, penetration and scalability of the product, degree of social impact in beneficiaries’ lives and economic viability of product at scale.

The HDFC Bank has partnered with nine start-up incubators registered with Govt of India’s MeitY platform to screen, mentor, and monitor start-ups.  The nine incubators are from premier institutes and include IIT – Delhi, IIT – BHU, AIC BIMTECH Noida, IIM Kashipur, GUSEC Gujarat, C-CAMP Bangalore, Banasthali University – Jaipur, Villgro Incubation – Chennai, and T-HUB Hyderabad.

Here’s how startups can apply for the HDFC Bank’s SmartUp grants:

  1. The startups in India can apply for the HDFC Bank’s SmartUp grants on February 16.
  2. After the application process, the bank and incubators will jointly reach out and engage with them through the SmartUp portal hosted on Ministry of Electronics and Information Technology’s website.
  3. The incubator partners will then screen and shortlist applications and the SmartUp team will select finalists.
  4. Thereafter, finalists will pitch their startups to a jury comprising the senior management of the bank.
  5. It must be noted that the startups will be evaluated basis their market reach, penetration and scalability of the product, degree of social impact in beneficiaries’ lives and economic viability of product at scale.

Smita Bhagat, Country Head – Government, E-commerce and Start-ups, HDFC Bank, said: “Enterprises working in the social sector are doing commendable work in changing the lives of millions of Indians. SmartUp grants is one way of offering our support and encouragement in this journey. We want to be a pillar of support for social entrepreneurs who want to bring a positive change to the society.”

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Business motivation

3 Types of Business Processes every Organization must Have!

business process

Being an entrepreneur is never easy. Managing and running a business requires multiple departments, skilled staff, and a smooth business process.

Processes are the heart and soul of a successful business. Business process management is how you effectively manage all the processes.

Business process management is a practice of managing all business processes that help to achieve an outcome. It is an ongoing activity that helps to identify key areas that need improvement.

Business process management works in multiple forms. Though some processes can be completely automated, others need human input for making decisions. Here are three types of business process management that every organization must have:

Document-centric BPM

A document-centric business process is built on the foundation of a particular document. The main agenda is to send the multiple approvers who are involved in the process and get it approved. The document-centric BPM helps to reduce the need for emailing documents back and forth and increases efficiency.

Human-centric BPM

As the name defines, this type of business process involves human inputs. The decisions are made by humans and most of the heavy task is performed by humans. The scope of the business automation process is limited here.

To help employees understand and manage the process easier, it offers a visual interface too. Since this process impacts employees directly, this process needs more attention as compared to others.

Integration-centric BPM

The integration-centric business process management is centered on the integration of different software systems. Its main focus is on creating a smooth flow of data between the networks and software tools.

A business process management impacts multiple teams and employees as all the activities in your company happen as processes. When you start taking processes seriously, a BPM becomes a tool that can help you achieve your business goals.

This new age of business has given us the answer to this, and if you look around, you’ll find tools meant for rising stars just like yourself – apps and services that let you manage many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture.

A successful businessman needs an efficient team and organized business activities. If you need to reduce expenses, and focus on your core business, join our Everything about Entrepreneurship course. Click here to know how this course will benefit you: https://www.badabusiness.com/?ref_code=ArticlesLeads

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Business motivation

5 Low-budget Digital Marketing Strategies for small-business owners

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5 Low-budget Digital Marketing Strategies for small-business owners

Are you a small business owner who is trying to make it big in the business market? Do you want to boost sales of your business, but have no funds to spend on marketing?  Are you looking for effective ways to do digital marketing for your business? If yes, then this is a must-read blog for you!

With the Covid-19 pandemic hitting worst at the small businesses and Indian startup sectors, businesses are looking for ways to make a comeback. Due to the imposed nationwide lockdown and new guidelines, small enterprises suffered great losses.

According to a report published in Financial Express, “the advertising industry in India will grow at 11.83% CAGR to reach a market size of Rs 1,33, 921 crores.”

Many entrepreneurs and solopreneurs are trying to boost their business sales with effective digital marketing strategies. If you too want to grow your business sales, here is a list of all the free tools and strategies that can help you to perform better in the market:

  1. Keep your SEO Game Up

Search engine optimization is an important factor that can make a huge difference in attracting visitors to your business website. Analyze your current SEO situation with the help of many tools that are available on the internet for free. With the help of these tools, you can deep audit your website .

  1. Find Target Keywords

We can`t stress enough how important keyword research is. Performing fresh keyword research several times can ensure that your sales figures are improving. There are free SEO tools like keyword planner tools from Google Adwords to perform search engine optimization.

  1. Start a Blog

According to WordPress, more than 409 million people read around 23.7 billion blog posts on its platform every month. And, that’s a lot of content! To attract visitors to your website, you are going to need a quality blog on your site. So, writing blogs that are stuffed with keywords will do your customers no good.

If you are wondering how long it takes to write a quality blog post, nearly half of the bloggers say that they spend around 1-3 hours on a single post.

  1. Use Email Marketing Campaigns

Some may argue that email marketing is a passé. But, it is still an excellent digital marketing strategy for small business owners. A well-crafted email can help you build personal connections with your clients and also helps to lower the marketing costs.

  1. Video Marketing

An eye-catching video or an advertisement can stay for a longer duration in a customer`s mind. So why not make the most out of it? An engaging video related to a product or service can help small business owners to dominate the market.

Getting involved in other platforms too is a great way to spread the word about your brand. It is an excellent marketing strategy for building trust.

What else you can do to ensure that your business is reaching out to its potential customers? Take our Problem Solving Courses to will help your business grow.

Break-through the challenges that you are encountering in your business by clicking here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads