Month: December 2021

Categories
Startup

How To Do LinkedIn Marketing For Your Startup Business

How To Do LinkedIn Marketing For Your Startup Business
How To Do LinkedIn Marketing For Your Startup Business

Use LinkedIn to create brand awareness. Have you ever heard someone giving you this advice? Is your startup business using LinkedIn to its full potential? Are you making the most of this platform to build your network, boost leads and conversions, and generate revenue?

Did you know LinkedIn has over 774 million users across the globe? The numbers alone make this platform one of the top social networks today. With multiple social media networks sprouting up constantly, LinkedIn is a platform that is often underutilized.

However, the truth is that LinkedIn can be a very powerful tool that can enhance your social media content strategy. If you are new to this platform, let us give you the introduction of LinkedIn and how it can help you with your brand visibility.

What is LinkedIn Marketing?

Though most people think that LinkedIn is a platform meant for only professional networking, it is also a platform that is apt for making a connection, fostering relationships, generating leads, improving brand awareness, sharing content, and driving traffic to your website.

LinkedIn when used for business can also provide essential tools like analytics, connections, and brand building, just to name a few.

Why is marketing on LinkedIn essential?

When it comes to social media marketing, many brands prefer to put all their resources toward the big three: Instagram, Facebook, and Twitter. Although, these platforms are perfect to promote your brand, excluding LinkedIn is a huge disservice.

According to Hubspot, “LinkedIn generates leads 227% more effectively than Facebook and Twitter.” This makes LinkedIn an essential platform to market your startup business. It allows you to drive traffic, find quality leads, share your expertise through thought-leadership content, and increase your network.

Here are a few ways in which you can incorporate LinkedIn into your social media strategy to make it strong:

1. Use #Hashtags

Simple phrases preceded by a hashtag symbol might appear ordinary to many, however, they hold the power to change your marketing strategy for the better. These small words are like goldmines for tapping into new audiences, industries, and your target segment.

But using too many or irrelevant ones can hinder your search. This means striking a balance between the relevant and popular hashtags is vital for a successful social media strategy. Use the search bar to find the relevant hashtag and see how many people are following it, and how often it is being used.

2. LinkedIn Profile v/s LinkedIn Page

LinkedIn pages and LinkedIn profiles serve different purposes in LinkedIn marketing. Where pages are public and used primarily by businesses. Profiles are private and used by individuals. Each one of them works with the LinkedIn algorithm, but there are different tools that you can use to grow your network.

Anyone can follow your LinkedIn page without your approval or connection. This will give them a chance to see your business content right away. It also has the potential for high engagement. Profiles are more personal and one has to have a connection with you, provided you have approved their connection request. But people can follow your profile and this gives you a chance to connect with your audience personally.

3. Create Posts for Varying Lengths

A quick, short post loaded with lots of punch works on LinkedIn. Long-form stories garner readers` attention and lead to a longer time spent on the app. Hence, your LinkedIn content plan should be a perfect combination of both.

As a brand, you might not want to be recognized as somebody who only shares monologues because your network won`t always have time to read them. Also, too many short posts can come across as lacking substance and may reduce your authority as a thought leader.

You can also share external articles on the platform as LinkedIn`s algorithm supports external links to blogs, articles, and websites. As long as the content you are posting has to value and is relevant to your audience, your brand will find success, guaranteed.

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Categories
Strategy

5 Ways To Get Real Followers On Your Instagram Business Profile

5 Ways To Get Real Followers On Your Instagram Business Profile
5 Ways To Get Real Followers On Your Instagram Business Profile

Summary: Want to know how you can get Instagram followers for your business account? Discover the most effective strategies that will get your brand more Instagram followers fast.

Instagram has become a cornerstone of many brands` social presence. Whether you are a motivational speaker or selling a product, this platform has helped many small startup businesses to drive profitable traffic to landing pages, grow conversions, and build an engaged audience.

As a brand, the journey on the most popular social media platform can be tricky, especially when you are starting afresh. However, the first thing to do here is to get more followers, fast.

But how?

Many brands pick the easier route like buying followers or using bots. Tricks like these might help you to increase your followers on your business account. But they won`t be helpful in the long run. You will lack genuine customers and engagement. The organic distinction is very important.

So if your Instagram presence isn`t quite as robust as you are hoping, it is time to learn how to sharpen up your strategies for getting real, and organic followers on Instagram.

Here are five ways in which you can increase your Instagram followers on your business profile:

1. Optimize Your Instagram Account

One of the most essential steps that you must do is to optimize your account completely before you set out on an expedition to grow your followers. The ‘Instagram bio’ space is like your homepage that will act like a window for the world to get insights.

Without a bio, image captions, an attractive username, or profile image, how your customers will feel connected with you? How will your target customers know the account belongs to your brand? It might seem obvious but it forms the foundations of your brand identity. But many people miss out on this basic thing that your website link in the bio is that one spot that can drive traffic to your site.

2. Keep a Consistent Content Calendar

As an entrepreneur, the worst thing that you can do for your brand is to post content at random timings. If you are lucky to get users following you in the beginning, you might not want them to forget about your brand and business altogether.

Hence, keep a regular posting schedule. Typically brands should not post more than a couple of times a day to avoid spam. But if that suits you, keep it consistent. Depending upon the type of industry you are in, you can figure out which time is suitable for your posts.

3. Schedule Your Posts in Advance

While Instagram has changed its algorithm to show users more content that they like, posting at the right times can still give your posts more visibility by increasing engagement. By scheduling everything in advance, you or your team can see campaigns and schedules more easily. It is always wise to design and prepare your content in advance and with our Instagram scheduling tools, you can reach a wider audience and maintain a consistent flow of the content posting.

4. Get Partners & Brand Advocates

Any brand needs to understand and know the value of its audience. For your small startup business recognizing your target customers is vital for business growth. The larger your follower count grows organically, the more buyers and clients you will have for your products or services.

The most effective method to get more followers is to get in front of them and be present. You can conduct a contest or try sponsoring user-generated content to get your brand in customers` feeds. These types of campaigns build social proof by showing that your fans are invested in your brand enough to repost your content.

5. Avoid Fake Followers

There is a huge difference between legitimate followers and fake followers. Brands that have genuine followers are more likely to attract customers as compared to those who fake numbers. Buying followers might seem tempting, but the backlash outweighs the perks of having organic follower growth.

In today`s digital world, every business large or small is present on Instagram. This social media platform has more than 200 billion users who log in every day. So make the most of it by posting quality content to increase your followers.

Categories
Business motivation

4 Tips To Pitch Business Ideas Like A Motivational Speaker

4 Tips To Pitch Business Ideas Like A Motivational Speaker
4 Tips To Pitch Business Ideas Like A Motivational Speaker

Whether you are pitching a new startup business idea to an investor, presenting a new product idea to your client, or interviewing for a job, getting others to believe in you is essential to have a successful life.

But of course, it is often easier said than done. But if you want to be a successful entrepreneur you should work with the best motivational speaker in India. Working with them will teach you how you can sell your ideas even to the most difficult investors.

Motivational speakers are experts who have an impeccable ability to sell their ideas to a captive audience. It is also true that the people attending their seminars and events are primed to receive the message, but their on-point sales tactics make the difference between an average and a good conference.

Only great speakers can share a message that sticks with people. If you too want to become a pro at your entrepreneurial game, here is how you can do it:

1. Focus On Your Audience

The difference between a great and an average motivational speaker is that the farmer knows that it`s not about them, but their audience. Despite all the eyes focused on them, they keep their audience under the spotlight. This is why before delivering speaking; they take their time to understand the people whom they will be addressing.

Understanding their audience means knowing their challenges, problems, conflicts, motivations, and quirks. This may sound like a lot, however, it is vital. It gives you an idea of whom you are speaking and your message will reach the right people.

Similarly, whether you are trying to pitch a new idea to your investor, client, or boss, you must do your homework to understand their persona.

2. Use Inspiring Stories

An inspiring story can go a long way. And when it comes to selling your idea, it is crucial to have a compelling story. A successful business motivational speaker will tell you that visual aids and animated body language will only go so far. What will impress your clients, audience, investors or boss is an inspiring story.

The reason behind it is that when the information is shared in a story form, people remember the message more and for a longer time. They also help to establish personal and emotional connections with your audience. So if you want to sell an idea to potential customers or a niche target audience, make sure that it has the following three elements: a hook, a promise, and a payoff.

3. Build a Sense of Urgency

Human nature is amusing. People don’t want a thing which they need. They want to have scarce things. Creating a sense of urgency by limiting their availability is how motivational speakers create value. If you are an entrepreneur, you can create a sense of urgency or FOMO in various ways while pitching your idea. Most importantly your idea should be something that people actively want and will benefit from.

4. Be Authentic

No matter what you are pitching or who you are pitching to, customers demand authenticity. Don`t try to trick them, deviate them, or be insincere. They will see right through you and get disconnected in no time.

While you must tailor-make your message to your audiences, you must be comfortable with who you are. Be yourself and find your voice. Be quirky on the stage if that is what you are at home. Tell all those interesting stories even if they are embarrassing and personal. The best motivational speakers discover their uniqueness and learn to expose it with confidence in the public.

Selling your ideas is not just about flashy presentations or promising stars. It is purely about understanding your target segment and connecting with them emotionally. If you follow the above-mentioned advice, they will support your ideas- no matter how big or small.

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Categories
Technology

3 Ways To Build A Community Around Your Mobile App

3 Ways To Build A Community Around Your Mobile App
3 Ways To Build A Community Around Your Mobile App

We are living in a mobile-first world. According to Statista, the number of smartphone subscriptions across the globe surpasses six billion and is expected to grow.

Smartphones are no more a commodity. It has become an integral part of our lives. Not only are they a source of communication, but also for entertainment, enrichment, education, learning, and growth. There are so many websites, apps, and platforms that are competing for our attention.

So, if you are an entrepreneur who is looking to build an engagement with your community members, creating a mobile app can help. But not all apps are created equal.

While some apps are engaging, some apps are too complicated and boring or simply just don’t provide any value.

Whether it`s an app launched by the best motivational speaker in India or an app made for sheer entertainment, it has to be employee-centric. If you are thinking about making your online community`s mobile app successful, you need an app that is simple to use, provides value, and incorporates features that your users will enjoy.

Here are some of the features that you must have in your community app:

1. USABILITY 

Usability should be the first factor that you must consider when choosing and designing an app for your online community. The app should be easy to use and intuitive so that the user experience is hassle-free and smooth. Keep the user journey frill-free from clutter and confusion. When users get frustrated searching for content they can get frustrated and end up uninstalling your app.

Whether it is tech-savvy or a person with a non-tech person, always ensure that users can easily participate in the community whether they are participating from their phones or their desktops. 

2. UPDATES & NOTIFICATIONS 

Ever wondered why every popular social media app keeps sending new updates to you? That is because nobody wants to see the same thing every time they open an app. Ensure these content-related features in your community app:

  • The app should always highlight new and updated content.
  • Show users new and fresh content based on their interests.
  • Look for a feature that will show filter content.
  • Create a platform where users can share photos, files, ask questions and participate in discussions.

3. PERSONALIZATION SETTINGS 

Users want a personalized experience from an organization. Make sure that your online community app can provide that experience. Notification settings are particularly important because they keep the users updated with your recent products and services. You can keep your consumers by sending notifications about discussion threads where they have participated and in which activity they are more interested. For instance, the Bada Business app by Dr. Vivek Bindra, the best motivational speaker in India provides a customized selection of videos for its consumers.

The app also sends notifications tailor-made for its consumers that update them with fresh sessions by new speakers and billionaire professors.

An App That is Built to Engage:

Whether you have built an app for entrepreneurs or fashion influencers, it has to meet users’ expectations. The first place to look for an app is your community provider. The best online community software vendors provide mobile apps with great member experience on tablets and smartphones. So when you find the right app for your organization, you can build a community that consistently provides relevant, credible, valuable and updated content for users on any device and platform.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

To Join Bada Business Community, Download Our Mobile App:

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Categories
Business motivation

How To Get Major Business Growth With Spiritual Practice

How To Get Major Business Growth With Spiritual Practice
How To Get Major Business Growth With Spiritual Practice

Summary: If you feel stuck right now in your startup business, spirituality can be your ultimate savior. Discover how renewing your spiritual path or adopting one might help you get back on track.

Many entrepreneurs think that spirituality has no place in the startup business. Tools that enhance productivity, charts, decks, and analysis are often promoted for business growth and success. But ask any good motivational speaker in India and he will give you a  piece of advice, “these are all very handy tools without any doubts, but they work only when you have the clarity, passion, and vision about your work”.

Building a startup business from the scratch and running it successfully is not a simple task. Sometimes, even the most successful entrepreneurs feel the heat and pressure to thrive in their business. Whether you are a solopreneur or an entrepreneur, you are the driver of your own business. And you have to be at your best; otherwise, it impacts the whole business.

For many entrepreneurs who find it funny to correlate spirituality with business growth, there have been multiple emerging researches that shows entrepreneurs` spiritual practices and their startup business growth are co-related. So could your business benefit from your spiritual practice?

“If you are stuck in your business right now, strengthening your spiritual practice or adopting one will help you to get your mind and business on track”, says Dr. Vivek Bindra, the best motivational speaker in India.

Here is a list of exercises that can help you to feel more at peace and grounded and result in major business gains:

1. JOURNALING

Journaling is one of the oldest techniques that still work like a charm in any scenario to date. Keeping a journal in a notebook or on an app on your phone can be helpful for entrepreneurs. When you write your thoughts on a piece of paper, it gives you a fresh perspective and helps you to analyze.

According to the best motivational trainer and business coach Dr. Vivek Bindra, entrepreneurs can keep different journals at one time. If you have never kept a journal or are confused about where to start, you can begin by writing freely about anything that is bothering you. Unleashing your thoughts on any given situation is always a good start. It will increase your awareness and help you to distance yourself from your thoughts and feelings.

2. OBSERVING

Many people associate mindfulness with meditation. However, it is not limited to just that. Mindfulness is also observing things as they are without any judgment. Create time to witness your emotions, thoughts, feelings, and actions as a third person.

For instance, if you are bothered with how you reacted in a certain meeting or with your investor, recall the entire incident as if you are watching a movie. Watch yourself reacting, as you might watch a child, and instead of criticizing, understand the entire situation with compassion. At the core, we all want to be understood and feel accepted even when we are running our startup business.

3. FOLLOW YOUR INTUITION

We all have an inner voice that keeps on guiding us provided we lend an ear to it. Have you ever had a “gut feeling” about something being either right or wrong without any logical explanation for it? That`s your intuition. The more you follow these feelings, the more connected you will feel with your inner self. Being intuitive engages your right brain where creativity, emotions, feelings, and inspiration reside. To become a successful entrepreneur keeping a good balance between being a logical mind and a creative mind is crucial.

There is a strong connection between the personal values of religion, spirituality in the life of the entrepreneurs, and the success of their startup business. With the above-mentioned three practices, one can attain clarity, focus, and more awareness. So why not start today?

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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