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Business motivation Technology

Doing Business Online? Here Are 3 Things You Should Know About SEO

The pandemic has led to digital boost. Many businesses have turned online to sustain in the market. Nowadays, startups live and die by the clicks they get. If the website is not optimised for search, potential customers won’t find you, which will affect your business. But Search Engine Optimisation (SEO) is constantly evolving. If you are not keeping up with new rules and strategies, then you might not sustain in the online market. If you are not in a position to hire an SEO expert, then here are some tips to boost your ranking.

Invest in rich and helpful content

If you are in the online business, you must be knowing the importance of good content. When users do a web search, they are looking for someone to solve their problem- if your website does not do that then you risk losing them right away.

One way to stop users on your site is by using videos. Pages with video retain visitors longer than those without. When they click an interesting video and watch it for a minute or long then Google thinks that users are satisfied with your content. As a result, your website ranks higher.

Realise that SEO is more just than keywords

While SEO focuses on keywords and site traffic, but its more than that. SEO is about sharing high-quality content and standing out among competitors. To implement a good SEO strategy, start with your content. The site’s content should be easy to read and it should answer the questions what your audience is looking for. Also, the site should offer customer support which will encourage visitors to linger.

Aim for the sweet spot

Some SEO strategies offer short term growth. Others play the long game, building huge amounts of backlinks. The sweet spot is high search volume, low competition and low keyword difficulty. Short-tail keywords like “racing games” will have higher volume and enormous competition.

Long-tail keywords like “best racing games to play in 2021” will have less volume and less competition. You should go for one like “coolest racing games,” which has less competition but more search volume. No only good strategy will result in higher SEO performance, but you will enjoy more visibility and sales, too.

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Finance

Union Budget 2021 Should Focus More on Growth Recovery; Fiscal Deficit May Fall to 6.2 Percent in FY22, Says Report

Mumbai, January 28: The annual Union Budget is round the corner. The Union Budget is slated to be presented on Monday, February 1, 2021 while the Economic Survey will be tabled on Friday, January 29, 2021. All eyes will be on the forthcoming Union Budget as it is expected to focus more on putting the economy back on track. According to a report by India Ratings, the focus of the budget will be to get back things to normalcy and not too much on arresting fiscal deficit, which is seen at 6.2 percent in 2021-22, down from 7 percent this year.

The Union Budget 2020-21 had estimated fiscal deficit at Rs 7.96 lakh crore or 3.5 percent of GDP but India Ratings sees it printing in at Rs 13.44 lakh crore or 7 percent if the government cleared its payables and roll over some portion of expenditure to 2021-22.

India Ratings Chief Economist Devendra Pant said that the 2021-22 budget is likely to project a fiscal deficit of 6.2 percent but that will be achievable if nominal growth comes in around 14 percent and real growth prints in at 9.5-10 percent. The study pegged growth at 9.6 per cent for 2021-22 and (-)7.8 per cent for the current financial year 2020-21.

The report said that the fiscal impact of the economic packages worked out to be about Rs 3.5 lakh, or 1.8 percent of GDP. Even without this package, Ind-Ra had estimated that FY21 will witness a revenue shortfall of Rs 60,000 crore due to aggressive estimation of revenue receipts, it added. The government adopted a lose fiscal policy due to the coronavirus pandemic and announced a number of policy measures under Atmanirbhar Bharat packages to support the economy. The report adds that as per the grant-wise expenditure trend, the report estimates revenue expenditure in 2020-21 to be Rs 26.65 lakh crore as against a Budget Estimate of Rs 26.30 lakh crore.

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Marketing

The Moms Co: How this brand is helping would-be Mothers with Toxin-free Products!

Necessity is the mother of all inventions’. And today we will unravel the success story of one such purpose-driven brand- The Moms Co. The brand which has raised $8 million (Rs 58.4 crore at the current exchange rate) in its third round of funding is riding on a wave of success. The existing investors Saama Capital and DSG Consumer Partners led the Series B round of funding.

The Moms Co. is a wellness start-up that began in 2016. Based out of Delhi, The Moms Co came into existence when the husband-wife duo Malika and Mohit Sadani had their second daughter. The couple moved to Gurgaon from London after her delivery. Malik`s struggle to find a safe, natural, and toxin-free product for her baby in India led to the birth of The Moms Co.

In today`s time, hygiene is paramount! The topmost priority of new-age parents is to keep their babies safe from diseases. No couple would want their child to open his eyes in an unhygienic environment. Also, maintaining a sanitized environment is essential for the mental and physical wellness of the expecting mother.

 

“Finding a premium quality product for my daughter that was natural, safe, and toxin-free was so difficult that I had to rely on my friends traveling from abroad to India to get my stock. On discussing the ordeal with other mothers, I soon realized others like me were also facing similar challenges. It just struck to me that no brand in India was listening to us moms and trying to resolve our requirements,” explains founder & CEO Malika Sadani.

What finally triggered her to come up with her brand is when a friend of the couple traveling from the US couldn`t get the products they had ordered due to heavy snow in Boston. That`s when the couple finally decided to do thorough research and go deeper into the supply chain. They wanted to know if high-quality products can be made in India.
It was then that she decided to take her first step towards The Moms Co. Before setting her foot as an entrepreneur, Malika, who has done her graduation from the Welingkar Institute of Management, has worked as a banker with ICICI bank. Her husband Mohit is an IIM Ahmedabad alumnus and worked with big hotshots like Mckinsey & e-commerce unicorn Snapdeal.

So what makes this brand special? Their excellent quality standards! The company`s products are developed by highly skilled experts across Australia, India & Switzerland. The ingredients used in their products are checked thoroughly against databases available around the globe.
The products then undergo stability tests to ensure that their quality and stability are intact across varied humidity and temperature conditions. Each product undergoes microbial tests to determine they are free from heavy metals, mineral oil, and microbial growth.
After going through a series of tests, the products are finally sent for dermatological evaluation to ensure they are free from any irritants. Their entire product range is certified toxin-free and deemed safe by Safe Cosmetics Australia.

At present, The Moms Co has a market size of Rs 10,000 Cr and growing exponentially at 20% annually. With most of the mothers spending time online on research and for their daily shopping needs, the brand is gradually shifting to online as well.

The Moms Co. is coming out with a wide range of products for hair, skin, pregnancy & baby care, and another 25 expected by the end of 2020. They are trying to evolve as a one-stop destination for pre-natal, post-natal, and baby care products.

Malika`s journey is an inspiration! Her motivational story can inspire people to achieve big by turning dreams into reality. But conceptualization of an idea can take more than just thorough research about the market. Know how can you expand your start-up and establish it as a brand. Visit www.badabusiness.com to join https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads

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Motivational

Success Story: Meet Vikash Jaiswal, the mind behind India`s #1 gaming app that smashed all the records!

success story

It is not easy to be an entrepreneur. Sometimes you have an idea in your mind, but the stability of the future may deter you from pursuing that idea. Sometimes you lack the motivation and other times you are not sure whether the time is right.

But if you set your eyes on a goal and are determined to do what it takes to reach that goal, nothing is impossible. However, there is a brave lot too! People who believed in their dreams and ideas and overcome the fear of failure.

Today, we are celebrating the success story of Vikash Jaiswal who became an overnight sensation, thanks to his free online board game Ludo King. An avid online gamer, Vikash lived and breathed online video games in his teen years.

Online games are popular! But what makes them more popular is their free availability and easy accessibility. And, as the COVID-19 lockdown was imposed all across the world, a large number of people turned towards online games to kill boredom. This bunch consisted, not just avid gamers, but also regular people who were willing to play for longer durations.

Developed by Vikash, founder, and chief executive of Mumbai-based Gametion Technologies Pvt. Ltd that owns Ludo King, the game has become a lockdown favorite online board game. Vikash Jaiswal has been an avid online gamer since his childhood. Born and brought up in Patna, Vishal decided to pursue computer engineering in college.

During his hostel days, Vikash used to collect free software that came with computer magazines. He first developed the video game ‘Eggy Boy’, which was celebrated as “Game of the Month” by several magazines.

In 2010, he established Gametion with a seed amount of Rs 2 Lakh from his savings and launched Ludo King in the year 2016. The Ludo King has surpassed all the hot favorites like Candy Crush, Clash of Clans, PUBG, Temple Run, and Subway Starters in terms of monthly active users in the country.

Now in his mid-40s, Vikash is the creator of an online game that has more than 50 million daily active users around the world. The Ludo King`s monthly active users have reached 185 million.

The motivational story of Vikash Jaiswal shows if you love what you do, the success will be yours! From conception to implementation, if you want to know about the steps that can take you closer to success, visit our website www.badabusiness.com.
You can find free premium content on business training programs and entrepreneurial skills that will resolve all your queries. You can also become a member by clicking https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads Visit us now!

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Business motivation

The Mission to Support Businesses in Their Journey From Start-up to MNCs

todays startup tomorrows mnc
Economy

India has become a hub of booming start-ups. Individuals of every sector with innovative ideas have come forward to present the market with never-before services or products that have completely transformed the lifestyle of people. The list includes names such as OYO, Ola Cabs, Swiggy, Snapdeal and BYJU’s which have become a part and parcel of everyone’s lives. These Indian start-ups have also made it difficult for many international brands to maintain their position in the market, giving them tough competition.

One similar start-up is Bada Business, which has transformed the definition of business coaching for entrepreneurs and business aspirants of the country. Aiming to provide Indian SMEs and MSMEs with business knowledge that can help them reach beyond international standards, the Founder and CEO of the organisation, Dr. Vivek Bindra has trained thousands of entrepreneurs, wantrepreneurs and students with skills to build and strengthen their businesses through various courses provided by the company. While the YouTube channel of Dr. Vivek Bindra has over 15 million subscribers and is the World’s no. 1 Entrepreneurial YouTube channel, his courses such as Everything About Entrepreneurship educate professionals with valuable business skills.

Dr. Vivek Bindra, through his training courses, aims to empower Indian Businesses to such an extent that they can transform into billionaire MNC companies and outstand international companies in the market. Everything About Entrepreneurship, one of the courses offered by the organization Bada Business, offers business lessons that help students, wantrepreneurs, and people involved in family businesses with the skills to take their business to another level through lessons provided by leaders of Xiaomi India, Kent RO, Ford, Amul among many other renowned organisations.

Another series of courses by Bada Business named Problem-Solving Courses help the businesses to get a solution for their most crucial problems such as funding, finance, HR, marketing, sales, personality development, customer relation etc.

Bada Business offers its customers with Lifetime Membership for its courses with an access to all the upcoming digital courses including Everything About Entrepreneurship and Problem-Solving Course. Its customers get a collection of over 600 business templates, tools, and strategy sheets named Aladdin ka Chirag. To know more about Lifetime membership, visit or https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads

Categories
Startup

Women in Business: 5 Tips for Female Entrepreneurs to Establish Successful Start-Ups

Women in Business| Representational Image (Photo Credits: Pixabay)
Women in Business| Representational Image (Photo Credits: Pixabay)

Women are increasing taking up various entrepreneurial roles with the bloom in start-up ecosystem. Not only has the female participation in the work fold has increased, women are increasingly starting their own businesses and becoming financially independent. To promote women entrepreneurship, the government has also introduced various schemes to provide financial support to their business at the entry stage as well as during growth phases. The wave female entrepreneurship  is not restricted to urban areas only, more and more rural women are starting their businesses.5 Habits of Highly Successful Leaders and Entrepreneurs.

From idea generation to establishment and running of business operations, women all over the country are single handedly driving their start-ups to growth and success. Here are some tips for women entrepreneurs to be successful in business :

Know Your Business 

Before starting the business, the women entrepreneurs should gain proper and adequate knowledge about the nature of business, market conditions, nature of products and services offered, strategies of competitors, consumers’ tastes and preferences and choose the most profitable positions for the product. Awareness and clarity on different aspects of markets help to boost confidence of the entrepreneurs.

Be Decisive 

Another important characteristic a woman in business needs to have is decision making. As an entrepreneur, women face various challenges, both business related as well as socially constructed. She needs to be upfront with all the difficulties and follow her heart. Woman entrepreneurs need to be highly decisive, trust their decision making process and stand by it. Top 21 Books That Every Entrepreneur Should Read In 2021.

Networking 

To grow in business, support and collaboration is important. This is even more important for women who are new to entrepreneurship as in most cases they lac support from their immediate surroundings. Connecting with already established and successful business women strengthens young female entrepreneur psychologically and provide much needed motivation and guidance.

Seek Feedback 

Feedback and reviews from customers help in understanding the market better and making necessary changes. Entrepreneurs should read reviews, find articles about their business, and interview their customers. They need to pay particular attention to negative reviews and ask people specifically what they wish they were getting out of the product or service they’re using from your competition.

Be Positive and Believe in Yourself

Businesses take time to establish and experience success. It is a long process. There are certain bottlenecks take keep popping up in the journey. However, a women entrepreneur should never be afraid of failure and always remain positive. She needs to trust herself and have full faith in their dreams to becoming a successful businesswoman.

Women are regularly scaling newer heights in all aspects of life. In business as well, various female entrepreneurs have proven their immense worth while many others are on their way to success. Self belief and determination with adequate knowledge are the key to success.

Categories
Business motivation

5 Habits of Highly Successful Leaders and Entrepreneurs

Businesses (Photo Credits: Pexels)

Being a leader is not an easy task as they are the one who shape our nation, community and organisation. We need good leaders to help us guide and keep things moving. Our society is pretty quick to find a bad leader, but do we know what makes a good leader? Here are five habits that billionaires, high profile investors and startup founders have in common.

They Read

The one thing that successful people do more than anyone else is that they read. They consume books with an incredible appetite. If you don’t have a habit to read books, you can make it now. Try to staple it to your routine before going to bed or in the morning.

Set Big, Clear Goals

Every watched “The Wolf of Wall Street”? In the movie, Leonardo DiCaprio was a middle-class man with a big and clear goal. It may be basic, but you will always be lifted by the goals you set.

Work-Life Balance

Successful people realise the importance of work-life balance. They are willing to take breaks from their stressed schedule and aren’t afraid to go on vacations with family. They also prioritise healthy habits like sleep, balanced diet and exercise. This helps them to stay more stable, both emotionally and mentally.

Emotional intelligence

Emotional intelligence or EQ refers to the capacity to handle internal and external emotions. High EQ helps one to recognise their own emotions and keep them under control. It also helps to recognise the emotions of others and responds in a healthier manner. People with high EQ have better relationships with their team members.

Time Management

Successful leaders are good at time management. They divide their time according to the importance of the activity. Entrepreneurs like Elon Musk are obsessed with time management. He ensures to devote a balanced amount of time to both his businesses- SpaceX and Tesla.

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Business motivation

Top 21 Books That Every Entrepreneur Should Read In 2021

Books (Photo Credits: Pixabay)
Books (Photo Credits: Pixabay)

The year 2020 was a transformational year for everyone and 2021 is still a ‘blank slate’ that feels so boundless and exciting. Those who started business in 2020 or before that, now have some idea about how to sustain their business during the pandemic. But still, there are many things that an entrepreneur needs to learn. Bada Business Republic Day 2021 Offers: Know About Offers on IBC, LTM and Other Courses; Check List of Offers Valid From January 26–31.

No need to worry though. One of the best ways to gain knowledge is through reading. New books are published every minute containing insightful details about how businesspeople can grow their business and prepare for the future- here are few must-read books for young entrepreneurs. Feeling Unmotivated? Here Are 3 Bollywood Songs to Inspire Every Entrepreneur.

20 Books That Every Entrepreneur Should Read:

Solving the People Problem: Essential Skills You Need to Lead and Succeed in Today’s Workplace by Brett M. Cooper and Evans Kerrigan

How to Win Friends and Influence People by Dale Carnegie

Courage to Lose Sight of Shore: How to Partner with Private Equity to Grow Your Business with Confidence by Kelley W. Powell

The Psychology of Selling by Brian Tracy

Own Your Career, Own Your Life: Stop Drifting and Take Control of Your Future by Andy Storch

Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson

Move Fast. Break Shit. Burn Out: The Catalyst’s Guide to Working Well by Tracey Lovejoy and Shannon Lucas

Rich Dad, Poor Dad by Robert Kiyosaki and Sharon Lechter

More Good Jobs: An Entrepreneur’s Action Plan to Create Change in Your Community by Martin Babinec

Rich Woman by Kim Kiyosaki

A CEO Only Does Three Things: Finding Your Focus in the C-Suite by Trey Taylor

Thinking, Fast and Slow by Daniel Kahneman

The Extraordinary UnOrdinary You: Follow Your Own Path, Discover Your Own Journey by Simone Knego

The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman

Get Rooted!: Growing People and Companies Through Change by Stacy Henry

The 4-Hour Workweek by Timothy Ferriss

The $100 Startup by Chris Gillebeau

The E-Myth Revisited by Michael E. Gerber

The Extraordinary UnOrdinary You: Follow Your Own Path, Discover Your Own Journey by Simone Knego

Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform by Michael Loban and Alex Yastrebenetsky

The Entrepreneur Mind by Kevin D. Johnson

Enjoy these gems, some of them are just newly released. We can guarantee you that these books will help you reach your personal or business life goals.

Categories
Business motivation

Feeling Unmotivated? Here Are 3 Bollywood Songs to Inspire Every Entrepreneur

Music| Representational Image (Photo Credits: Pixabay)
Music| Representational Image (Photo Credits: Pixabay)

We all feel low at a certain point in our lives. Good song or music can provide comfort and drive to even the most stressed workers. Shekhar Astitwa wrote these lyrics about working hard and achieving goals. Bada Business Republic Day 2021 Offers: Know About Offers on IBC, LTM and Other Courses; Check List of Offers Valid From January 26–31.

“Pighla de zanjeerein
Bana unki shamsheerein
Kar har maidaan fateh oh bandeya
Kar har maidan fateh”

Especially during the times like pandemic, we have limited inspiration to work and we often turn to music to inspire us. Turning to music can be a good decision as it a healthy way to develop better work ethics. So here are some songs which are inspiring and motivating to hustle more.Small Business Ideas: 4 Businesses You can Start Right Away with Minimum Investment.

“Chale Chalo” From Lagaan (2001)

The team anthem from ‘Lagaan’ is an inspiring song with very uplifting beats. The team motivates you to be a team player and provide that extra boost of energy needed to finish difficult projects successfully. Overall, this song also teaches us patience because the story shows non-professional cricketers learning cricket to defeat much stronger British team.

“Ruk Jaana Nahin” From Intihaan (1974)

The iconic Kishore Kumar song is from the movie ‘Imtihaan’. The song gives a message to keep going even if you fall. The ability to keep going on is the quality that makes an entrepreneur successful.

“Kuch Kariye” From Chak De India (2007)

The melodious song from Shah Rukh Khan-starrer Chak De India is extremely impactful and motivating. “..Kuch kariye,kuch kariye, Nas nas meri khaule,kuch kariye, Bas bas bada bole..!” these lines from the song translates to “Do something, Every vein of mine is boiling , enough of all this big talk, now do something!” It gives you a message to get back on track and start working towards your goal.

Categories
Business motivation Strategy

Bada Business Republic Day 2021 Offers: Know About Offers on IBC, LTM and Other Courses; Check List of Offers Valid From January 26–31

Badabusiness Republic Day Offers (Photo Credits: Facebook)

Mumbai, January 27: Dr Vivek Bindra, a revolutionary entrepreneur, an internationally acclaimed motivational speaker and a business coach, has announced some really exciting offers on Bada Business to help businesses grow and reach new heights. Mr Bindra, who is known for creating Content on Leadership Development, is Helping People across the world in achieving their business goals.

On the occasion of India’s 72nd Republic Day on January 26, the offers have been made available to all. The Bada Business Republic Day 2021 offer will be valid from January 26 to January 31, 2021. Mr Bindra is an acclaimed Executive Coach for over Top 100 CEO’s in India and under his guidance, these courses and offers will help you take your business to new heights.

Some of the offer details are mentioned below:

Offer Details:

Join the Republic of Bada Business – IBC & LTM Offer (For New Customers)

  • Get IBC & Lifetime membership at 72k + GST (Rs. 84,960)
  • Offer available on Direct Payment, Credit Model and Loan Customers

Join the Republic of Bada Business – IBC Offer (For New Customers)

  • 26 Problem Solving Courses free on becoming an Independent Business Consultant.
  • Offer available on Direct Payment, Credit Model and Loan Customers

Grow Your Business 10X (For New Customers)

  • 10 Problem Solving Courses free on purchase of Everything About Entrepreneurship.
  • Offer available for Student & Entrepreneurs
  • Offer available on Direct Payment, Credit Model and Loan Customers

EAE to IBC Upgrade Offer (For Existing Customers)

  • Existing EAE Entrepreneur & Student Customers and PSC Combo Customers can upgrade to IBC + Lifetime Membership at 36k + GST
  • Existing Chote Miyan Customers can upgrade to IBC + Lifetime Membership at 45k + GST
  • Existing Bade Miyan Customers can upgrade to IBC + Lifetime Membership at 53k + GST
  • Offer available on Direct Payment, Credit Model and Loan Customer.

10 PSC List:

S.No. Course Name Net INR Gross INR USD
1  Finance for Non Finance Manager (FNF) 12,500 14,750 220
2 ERP 12,500 14,750 220
3 Working Capital (WCM) 10,000 11,800 170
4 Pocket Money to Professional Salary 19,000 22,420 320
5 Zero Dollar Marketing (ZDM) 14,500 17,110 245
6  SPICE- Smart Presentation for Investors, Customers & Employees 14,500 17,110 245
7 Fund Raising 19,500 23,010 330
8 How to Start a Startup? 19,500 23,010 330
9 How to sell? 14,500 17,110 245
10 CRM 12,500 14,750 220
 Total 149,000 175,820 2,545

26 PSCs List

S. No. Course Name Net INR Gross INR USD
Launched Courses        
1 Finance for Non Finance (FNF) 12,500 14,750 220
2  ERP 12,500 14,750 220
3 Working Capital (WCM) 10,000 11,800 170
4 Busyness to Business  (B2B) 14,500 17,110 245
5 Zero Dollar Marketing (ZDM) 14,500 17,110 245
6 SPICE- Smart Presentation for Investors, Customers & Employees 14,500 17,110 245
7 Fund Raising 19,500 23,010 330
8 Personality Development 14,500 17,110 245
9  How to Start a Startup? 19,500 23,010 330
10 HR 12,500 14,750 220
11 Pocket Money to Professional Salary 19,000 22,420 320
12 How to sell? 14,500 17,110 245
13 CRM 12,500 14,750 220
14 Debt Management 14,500 17,110 245
15 Customer Service 12,500 14,750 220
16 Business Automation 14,500 17,110 245
17 E-Commerce 25,000 29,500 420
18  English for Business 14,500 17,110 245
19 Export-Import 14,500 17,110 245
20  Family Business 12,500 14,750 220
21 How to Scale a Start Up 19,500 23,010 330
22 Passive Income 14,500 17,110 245
23  Stock Market 10,000 11,800 170
24 Video Influencer 14,500 17,110 245
25 Whatsapp Marketing 14,500 17,110 245
26 Stress Management 12,500 14,750 220
 Total 384,000 453,120 6,550

 

Mr Bindra has inspired millions of people across the globe by training in more than 25 Countries. He has been bestowed with the Honorary Title of ‘Think Tank of Corporate Asia’ by World Leadership Federation, Dubai.