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Startup

Amazon India Rolls Out ‘Mentor Connect’ Programme for Startups; Here’s How It Will Boost the Startup Ecosystem in the Country

startup ipo india

Bengaluru, April 15: In a bid to help the startup ecosystem in India, Amazon India has rolled out its ‘Mentor Connect’ programme for thousands of startups and emerging brands. The programme has been introduced ahead of the company’s flagship event ‘Smbhav’. The Amazon Mentor Connect programme is aimed at accelerating the growth of start-ups and emerging brands owners enrolled in the “Amazon Launchpad” programme. Amazon Launchpad showcases differentiated products from startups and emerging brands to millions of Amazon customers. The second edition of “Amazon Smbhav” will be hosted from April 15-18.

Here’s how Amazon India’s ‘Mentor Connect’ programme would help the startups:

  1. Amazon’s ‘Mentor Connect’ programme will help startups gain exclusive access to guidance from venture capitalists, industry veterans and Amazon leaders through expert knowledge sharing sessions, networking events and one-on-one mentorship sessions.
  2. Mentors from educational institutions and VC firms like Fireside Ventures, DSG Consumer Partners, Elevation Capital, and Tomorrow Capital have already signed up for this programme and are looking forward to contributing to the Indian startup growth story, Amazon said.
  3. Startups and emerging brands enrolled in the Amazon Launchpad programme can access guidance from these mentors through various ways.
  4. This includes one to one mentorship with chosen mentors over a 3-month period, ongoing networking opportunities with a wider pool of industry experts, or knowledge sharing sessions between these experts and other Launchpad brands.
  5. This offers entrepreneurs a platform to engage, learn and showcase their startups to the industry’s leading subject matter experts to help tackle strategic and functional challenges.
  6. Amazon said that the Mentor Connect programme will also be extended to the winners of the Amazon Smbhav Entrepreneurship challenge in the upcoming Amazon Smbhav summit.
  7. The winners will be the first cohort of startups to receive the benefits associated with the Amazon Mentor Connect programme.

Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India, said in a statement said that with Amazon Mentor Connect programme, the firm aims to create a support system to help startups unlock their potential. It would provide them with the right kind of mentoring that can help them scale their business, avoid blind spots, learn from experience of existing leaders, open new doors and help them unlock infinite possibilities for a Digital India.

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Business motivation

Feeling Demotivated and Lost? Here Are 5 Ways To Recharge Your Entrepreneurial Energy

Ways To Motivate Self | Representational Image (Photo Credits: Pixabay)
Ways To Motivate Self | Representational Image (Photo Credits: Pixabay)

Anyone how takes by the challenge to start a new business of their faces numerous ups and downs throughout his entrepreneurial journey. Right from idea generation to actual establishment of business , an entrepreneur faces a lot of difficulties and uncertainties which might make the person question his decision about starting the venture and loose confidence. In such times, when the entrepreneur feels to give up on his dream of owning a business, she needs constant source of motivation.

To overcome the complexities and low phases in the business cycle, as well, entrepreneurs need flow of motivation and inspiration so that they can deal with the problems and come up with a solution. The business women sometimes need a break from their regular work routine to refresh and recharge themselves.

Here are some ways entrepreneurs can motivate themselves in difficult times:

Read Biographies of Successful Entrepreneurs: Every business man, who gather the courage and start the business, faces certain difficulties, but they remain dedicated towards fulfilling their goals. Reading life stories of such successful entrepreneurs is a great way to motivate self. Inspiring Quotes by Bill Gates That Will Motivate Every Entrepreneur in Difficult Times.

Watch Motivational Movies/Series: Another source of recharging one’s self is through watching motivational movies and series about start-ups, businesses and entrepreneurs. Apart from providing motivation and insights, such shows are give the much required break to the entrepreneur from her regular work routine. Feeling Discouraged? Here Are 16 Bollywood and Hollywood Movies Every Entrepreneur Should Watch for Inspiration.

Communication: Talking to friends and confidants is always a helpful strategy to overcome the hurdles and difficulties. Not only it clear one’s head, communicating the problems with others also helps in finding solutions with advises and outputs they have to offer by bringing an outsider perspective.

Music: Songs are said to heal the worst of pains and provide comfort to people in difficult times. For entrepreneurs, as well, who are trapped in a low phase, listening to motivational songs is an easy and quick way to uplift the mood and get back to work. The lyrics certain songs just hit the right cords and the person feels better.

Engage In Recreational Activities: Sometimes when the entrepreneur is filled with negative thoughts and finds no way to overcome them, he or she should take a break for a while. This will help the business man to clam the mind and think clearly. Various recreational activities such as writing, reading, playing games -indoor or outdoor, a short trip, help the person feel better.

In order to start, survive and succeed in a dynamic business environment, with constant external threats, ever-increasing competition and uncertainties, an entrepreneur needs to be motivated 24X7. There are bound to be bouts of low phases, but the person should never give up and keep working.

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Startup

STPI Selects 42 Startups in ‘CHUNAUTI’ Challenge Hunt; Here’s How Startups Would Benefit Under the Next Generation Incubation Scheme

startup ipo india

New Delhi, April 14: A total of 42 startups from different domains will now be eligible for benefits under the Next Generation Incubation Scheme. The 42 startups that belong to multiple domains including ed-tech, agri-tech, and fintech have been selected in the ‘CHUNAUTI’ screening contest. Omkar Rai, Software Technology Parks of India (STPI) Director-General told PTI that these startups were selected through a rigorous process and screened through multiple rounds that included the presentation of business plans, innovative ideas, feasibility of the concept before a panel of eminent experts, including key industry representatives.

Reports inform that over 6,700 applications had been received, about 1,820 applications qualified and 111 applicants were selected for the presentation round. In the final selection round, a total of 42 startups were chosen in domains such as ed-tech, agri-tech and fin-tech solutions for masses (18 startups), infrastructure and remote monitoring (8), jobs and skilling, linguistic tools and technologies (4), medical healthcare, diagnostic, preventive and psychological care (5), and supply chain, logistics and transportation management (7).

The STPI, an organisation under the Ministry of Electronics and IT, executes the Next Generation Incubation Scheme (NGIS). The main aim of the NGIS is  to identify, in all, around 300 startups (over 3 years) working in identified areas and provide them with a seed fund of up to Rs 25 lakh and other facilities. The government has earmarked an amount of about Rs 95 crore over 3 years for the programme. More startups will be onboarded through the duration of the scheme.

  1. The STPI has picked up 42 startups finally for onboarding under `CHUNAUTI’, which is a screening process for selecting young entrepreneurs. The scheme is Next Generation Incubation Scheme, and CHUNAUTI was the shortlisting process.
  2. CHUNAUTI programme aims to identify around 300 startups working in selected areas and provide them with a seed fund of up to Rs 25 lakh and other facilities. The government has earmarked an amount worth Rs 95.03 crore over three years for the programme.
  3. The scheme “enthused” young entrepreneurs in smaller towns, and is expected to foster an enabling environment of entrepreneurship in Tier 2 and 3 locations.
  4. “The response was overwhelming, despite the backdrop of the pandemic. Given the response this time, we expect the next phase to be even more exciting,” Rai pointed out.
  5. The selected startups will be incubated by STPI and provided with stipends/seed funding and other facilities to set up their venture.
  6. The scheme has more than 125 mentors and 46 knowledge partners. “These 42 startups are just the beginning, and on average we will host 100 startups every year…,” Rai said.
  7. The services offered by NGIS to its beneficiaries include physical infrastructure (including state-of-the-art incubation and dedicated Software Product Security Testing facility), mentoring, access to VCs for funding support, advisory services (such as HR, Legal, Accounting, IPR/Patenting) along with financial incentives like the seed funding of up to Rs 25 lakh.

Startups pan-India could apply and become NGIS beneficiary. Each NGIS location has a dedicated chief mentor along with a ‘mentor pool’ and knowledge partners. The NextGen Startup Challenge was launched by Minister of Electronics and IT, Ravi Shankar Prasad, in August 2020. The objective of the initiative is to identify and support solutions for sectors and domains that have emerged as a priority in the post-pandemic world. NGIS is focused on 12 Tier-II locations in the country — Agartala, Bhilai, Bhopal, Bhubaneshwar, Dehradun, Guwahati, Jaipur, Lucknow, Prayagraj, Mohali, Patna and Vijayawada.

 

Categories
Motivational

Inspiring Quotes by Bill Gates That Will Motivate Every Entrepreneur in Difficult Times

Bill Gates (Photo Credits: Facebook)

Bill Gates needs to introduction, especially in the world of business and aspiring entrepreneurs. He has been and continues to be a role model for generation of business men. Needless to say, Gates revolutionised the computer software industry. The Microsoft co-founder wrote his first computer programme at a mere age of 13 years. The genius business is currently among the top richest persons of the world and his company continues to grow and expand.10 Powerful Azim Premji Quotes That Will Motivate & Inspire You.

Not only is Gates a successful businessman, he is also a humble philanthropist. The Bill and Melinda Gates Foundation has undertaken in several developmental projects and is regularly involved activities for the welfare and upliftment of the people at a global level. 7 Motivational Quotes by Infosys co-founder Narayan Murthy to give your Entrepreneurial dreams wings!

Here are Inspiring Quotes by Bill Gates :

“The belief that the world is getting worse, that we can’t solve extreme poverty and disease, isn’t just mistaken. It’s harmful.”

“I can understand wanting to have millions of dollars, there’s a certain freedom, meaningful freedom, that comes with that. But once you get much beyond that, I have to tell you, it’s the same hamburger.”

“It’s fine to celebrate success, but it is more important to heed the lessons of failure.”

“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.”

“As we look ahead into the next century, leaders will be those who empower others.”

“I believe that if you show people the problems and you show them the solutions they will be moved to act.”

“Legacy is a stupid thing! I don’t want a legacy.”

“We have to find a way to make the aspects of capitalism that serve wealthier people serve poorer people as well.”

“If all my bridge coach ever told me was that I was ‘satisfactory,’ I would have no hope of ever getting better. How would I know who was the best? How would I know what I was doing differently?”

Not only his sayings, but the entire life of this 65-year-old Microsoft kingmaker is an inspiration for every entrepreneur. During the toughest times in the entrepreneurial journey the sayings, stories and lives of such globally known, respected and admired business magnate helps the entrepreneur to keep going until they hit the bull’s eye.

Categories
MSME

MSME Sector’s Contribution in Indian Economy will be Enhanced to 40% in Coming Years, Says Union Minister Nitin Gadkari

Nitin Gadkari | File Image (Photo Credits: Facebook)

Union MSME Minister Nitin Gadkari  has said that the government is committed to uplift the micro, small and medium sector in the country. He was addressing a recent conference on  Digitalization-The Key for MSMEs Rise to Resilience. Gadkari also said that the central government is undertaking several steps to  increase the contribution of MSME’s industries in the economy, facilitating export capabilities and generation of job in this sector. Union MSME Minister added that all these steps will help in generation of five crore employment opportunities in the MSME sector. Centre Committed to Promote Renewable Sources of Energy, Especially in MSME Sector, Says Union Minister Nitin Gadkari.

The Micro, Small and Medium Enterprise sector currently contributed to a 30 per cent of the gross domestic product in India. Union MSME Minsiter Nitin Gadkari said in the conference that in the coming years, the contribution of the firm in the micro, small and medium sector in the overall Indian economy will be enhanced to 40 per cent. Nitin Gadkari added that the works to increase export from the firms in MSME sector are in progress. Union Minister Nitin Gadkari Inaugurates Technology Centres, Extension Centres To Boost MSME Sector.

On the importance of digitalisation in the MSME sector, Gadkari said that through digitalisation the systems can be made transparent, result oriented and time bound. Union MSME Minister Nitin Gadkari also added that E-market is the future of India and digitalization in marketing, manufacturing process and governance can take this sector (referring to the MSME sector) to a new height.

The central government has undertaken several schemes to promote the enterprises in the micro, small and medium sector. Various schemes have been rolled out for the developed of MSME firms and upliftment of people working in the sector. The sector is fast emerging as one of the leading contributors in India’s Gross Domestic Product and  have a amounts to a total of 30 per cent in the overall economy.

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Business Startup Ideas Strategy Technology

5 Steps to help you Create an Online Course That Sells Instantly!

Most saleable online courses

With schools and colleges remain closed, thanks to the ongoing pandemic situation in India, online education startups are benefiting immensely as they are trying to fill the gap with online classes and courses.

According to the latest report by Global Market Insights, ‘the e-learning market size surpassed $200 billion and is expected to grow around 8% CAGR by 2026’.

If you have a passion, knowledge, expertise, and fully aware of how to engage your audience, you can make a lot of money with online courses in a very short time. Also, adding an online course to your product suite gives you authority in your industry and enhances your credibility.

It enables you to create a community with similar interests and expands your reach drastically. With more and more people stuck in their homes, this is the best time to fan your passion. But just like it is important to do the market research before starting a new business venture. It is vital to understand why people are purchasing online courses as soon as they go live.

Why people are buying online courses?

Higher education getting expensive with each passing day, without the income source matching it. The annual feels in any reputable and good Management Institutes in India range from INR 20,000 to INR 40 Lac for a two-year full-time program. That`s a lot of money. And that is a hard pill to swallow for a lot of young people coming right out of college.

This makes higher education in India unaffordable for most working people. And the high price tag of college tuition has motivated people to look for other alternatives. Hence, more and more people are turning towards online courses that offer quality content and essential business and managerial skills.

Also, it lets students and aspiring entrepreneurs learn anytime, anywhere. It helps them to thrive in this competitive world. It`s inexpensive and also helps them to make good earnings.

From general subjects to business and industry-related skills, there are courses available on every topic and people are willing to sign up for every single day.

But how do you create an online course that sells out completely in a minute? Here are 5 crucial steps that will let you create the most saleable course:

1. Find out a profitable course idea

Before wearing the director`s hat, it is better to come up with an idea that is profitable and people would love to pay for it too. Most of the creators forget about this crucial aspect and skip it because of the initial euphoria. Though the excitement is justified, however, they should not ignore data and actual market trends.

The best way to find the pulse of the audience is to ask them. Take surveys, talk to your loyal customers, hang out in Facebook groups and other community forums to get the feel of the market. Observe conversations and see if your idea excites people.

Find podcasts, books, events, or any other courses in your niche and do keyword research to understand it better. If you find other courses in your niche, or on the same topic then it`s a good sign. That means the topic is in demand and has many takers.

2. Create a Rough Draft for Course

Compare building your course outline with hiking a mountain. Begin with the transformation in mind, then hike it and finally think about conquering the summit.

Similarly, you have a feel about the topic, you have done in-depth research, and you also know that it has many takers. Now, you can start with building your course. However, do not create the entire course yet. Start with the transformation in mind and begin working backward from there.

 

Remember, just like while climbing a mountain, you need to take regular breaks, set up base camps, eat proper food and take a rest. You need to have course modules that are essential for students to reach their final destination or to their ultimate goal of purchasing your course.

Once you know the topics of your modules, break them into course lessons. Each lesson needs to be accomplished to finish each module. After creating a rough structure of the course that will keep improving, you can move on to the next step, which is selling your online course.

3. Sell your course before you create it

After validating an online course idea, most of the creators jump right in and start creating video lessons one by one without having sold even a single copy of their course. This is one of the costly mistakes that most course creators do.

For months they work hard to create a course that nobody wants to buy. Don`t be that course creator. Be smart and better than your competitors. Sell your course before you create it and let people join in along with their credit cards. That will be your ultimate validation.

You can start the ball rolling from Facebook. Create some noise on the platform where the world is present. Funnel all the potential customers into a Facebook group and lead with value. Go live four 4 to 5 times a week during the “warm-up” period before kicking off your online course.

4. Test your beta round, create content as you go, and keep improvising it

Once you have sold a few copies, you can begin creating your online course. You can either teach your students lessons by going live, or you can create it week by week.

Teaching your students to live allows your students to ask questions as well as a chance for you to explain the content in a better way. You can also use analogies to explain them differently.

Another option would be to pre-record the lessons weekly, have one live Q&A session, where everyone can ask questions about the content. The more feedback you can get, the better.

5. Create one piece of content and optimize it

Once you have run your first beta round, it is time to decide and create one piece of content you can use particularly to drive traffic. You can either make it a five-day challenge or start a webinar. Make sure your content piece has a structure. It should address your audience`s pain points and also tell them how to destroy pain points and rebuild helpful beliefs.

Running an effective and high-converting webinar or courses comes with practice. This will be a long-term game, so work smarter, not harder. However, if you follow the above-mentioned steps, you will succeed in creating an online course that sells.

You can learn some of the most tried and tested tactics through an online course from Bada Business through our Problem Solving Courses. To know more, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

 

 

 

 

 

Categories
Business motivation

10 Books Every Aspiring Entrepreneur Should Read

Books (Photo Credits: Pixabay)
Books (Photo Credits: Pixabay)

Starting a business is not easy. It involves the investment of various resources, money, time, efforts, people among others. No only the physical assets are involved in the setting up of a business, certain emotional and cognitive efforts are also linked to it. Turning one’s passion into a business is a dream for many, however only a handful of them are able to succeed in achieving it. Feeling Discouraged? Here Are 16 Bollywood and Hollywood Movies Every Entrepreneur Should Watch for Inspiration.

A start-up owner tends to dedicate her entire knowledge, physical and mental efforts, life’s saving and most importantly huge amount of time in it. Hence, survival and succeeding in the business battlefield becomes vital for them. From idea generation to actual implementation of business, the entrepreneurial journey is filled with ups and downs.10 Web Shows Every Entrepreneur Should Watch for Motivation & Inspiration.

Here are 10 books every aspiring entrepreneur should read:

Choose Yourself by James Altucher

Rework by Jason Fried & David Heinemeier Hansson

The 7 Habits of Highly Effective People by Stephen Covey

Stay Hungry Stay Foolish by Rashmi Bansal

Tribes by Seth Godin

Creative Confidence by Tom and David Kelly

To Sell Is Human by Daniel Pink

The Habit Of Winning by Prakash Iyer

MBA at 16: A Teenagers Guide To Business by Subroto Bagchi

The 4-Hour Work Week by Tim Ferris

It is indeed difficult top start, survive and succeed in the highly competitive and volatile business environment. However, with determination, perseverance and the will to never give up the entrepreneurial journey becomes easy and the goals more attainable.

Categories
Motivational

10 Powerful Azim Premji Quotes That Will Motivate & Inspire You

Azim Premji (Photo Credits: Azim Premji Foundation/Facebook)
Azim Premji (Photo Credits: Azim Premji Foundation/Facebook)

Azim Premiji, one of the most renowned and respected personalities in the Indian business spectrum. Premji served as the chairman of  Wipro, and guided the tech giant through four decades of diversification and growth to outshine competitors in the software industry globally. Not only is he a genius businessman, Premji is also a great philanthropist. In 2001 he started a non-profit organisation by the name Azim Premji Foundation, through which he aimed to improve the quality of elementary education in rural regions across the country. 7 Inspirational JRD Tata Quotes that will Motivate you to Chase your Dreams!

Here are 10 Inspiring Quotes by Azim Premji : 

“Success is achieved twice. Once in the mind and the second time in the real world.”

“You cannot get into business for the fashion of it.”

“I strongly believe that those of us, who are privileged to have wealth, should contribute significantly to try and create a better world for the millions who are far less privileged.” 7 Motivational Quotes by Infosys co-founder Narayan Murthy to give your Entrepreneurial dreams wings!

“I think the advantage of democracy is that it makes us less dependent on a group of leaders.”

“The three ordinary things that we often don’t pay enough attention to, but which I believe are the drivers of all success, are hard work, perseverance, and basic honesty.”

“When the rate of change outside is more than what is inside, be sure that the end is near.”

“Excellence is a great starting point for any new organisation but also an unending journey.”

“People are the key to success or extraordinary success.”

“If people are not laughing at your goals, your goals are too small.”

“A girl child who is even a little bit educated is more conscious of family planning, health care and, in turn, her children’s own education.”

Just like his quotes, Premji’s work and contribution towards the development of the Indian Software Industry is inspiring and motivating. His efforts for the welfare and upliftment of society are also worth noticing and appreciable.

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News

India Inc’s Revenue Expected to Grow at 15-17% in Fourth Quarter of FY21: Report

Growth in FDI | Representational Image (Photo Credits: Pixabay)
Growth in Revenues | Representational Image (Photo Credits: Pixabay)

The corporate revenues in India are likely to grow by 15 per cent to 17 per cent year-on-year in the forth quarter of financial year 2021, as per a report by Crisil. It further adds that the revenues are expected to rise to Rs 6.9 Lakh Crore by the said duration. This comes after eight quarters of either decline or single digit growth in the sector. According to the report,  construction-linked sectors such as steel and cement are estimated to have seen revenue rise 45-50 per cent and 17- 18 per cent on-year, respectively, buoyed by higher realisations and volumes. India Attracts More Than $72 Billion FDI In The First 10 Months of FY21.

The revenue estimates are based on an analysis of 300 companies, that totals to around 55-66 per cent of the market capitalisation financial services and oil companies of the National Stock Exchange.  “The robust revenue growth rides on a low base of the corresponding year-ago quarter, besides higher government capital expenditure, and higher realisations amid a commodity upcycle, among others,” said Crisil Research Director Hetal Gandhi. 3 Top Investment Schemes in India to put your money at!

“Revenue for players in sectors such as airline services is estimated to drop 30 per cent on-year amid social distancing and cut in discretionary expenses, especially travel budgets,” he added.  “Similarly, revenue for players in media and entertainment is also expected to drop 10 per cent on-year due to lower advertisement spends and subscriptions. That said, a lower share of such sectors in the top 300 sectoral mix has muted the impact,” said  Gandhi.

According to the report by Crisil, that owing to the second wave of coronavirus pandemic, various states are likely to mount partial lockdown, keeping demand recovery uncertain in the near term. The COVID-19 cases have lately witnessed a spike in India, several states in Maharashtra, Punjab have already imposed a night curfew in order to curtail the spread of virus.

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E-Commerce Process & Business Expansion Startup

Online E-commerce Store: 4 Incredibly Powerful Ways to optimize your E-commerce business!

Without a doubt, the pandemic has changed the world operation. Society has changed the way in distinct ways due to Covid-19, and companies and businesses too joined in. And as the pandemic continues, be it a small or a large organization, all the companies have pivoted to online sales to not only survive and break through the challenges but also to keep their employees and customers safe.

According to a report by India Brand Equity Foundation, ‘the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 which was US$ 38.5 billion in 2017.’

Entrepreneurs who are willing to embrace this change and prepping up to align with the dynamic market trends need to understand that it takes more than a digital storefront to create a successful E-commerce business. Unless every single visitor that comes to your website makes a purchase, there is always a scope for your improvement, and E-commerce optimization could be the key.

With the increase in internet and smartphone penetration, the number of internet users in India significantly risen to 760 million. These statistics have opened wonderful opportunities for those who know how to optimize their E-commerce business.

So how can you optimize your e-commerce business to boost sales?

Here are 3 effective ways that will give guaranteed increase your E-commerce conversion rate:

1. Make Remarkable Product Pages

Your product is what you are trying to sell, right? So, your primary step should be to create product pages that are clutter-free and showcase conviction for the visitors to purchase. Always try to keep it simple and easy to navigate for users, as the users tend to lose interest in sites that do not have an attractive and easy-to-navigate interface.

Don`t believe us, but the statistics, according to which 38% of people find websites with uninteresting content and layouts unattractive and will stop engaging. Result? Drop-in sales.

a). Product Placements– Try to make your business website as simple as you can. Place your products on both the hierarchy and history (where people have visited the site). You can also give your products catchy and SEO-friendly titles. This will help your website pages to rank in Google search and will bring more visitors to your website.

b). Product Images– Work on your product images too. The images of your products can encourage customers to purchase them. Include pictures of your product taken from different angles to give customers a good view of the product they are interested in.

c). Product Descriptions- A well-written product description gives all the necessary details that will help shoppers to see how the respective product will add value to their lives. At least, the best ones do!

2. Bring your Product Pricing on Point

It is essential to get your pricing right, or else no shopper will buy. There are few brilliant ways to do it. Here are the best three:

a). Place Two Products together- Did you know that placing two products side-by-side can increase the sales for lower-priced products? If you have a product that is not in demand and have fewer sales then you can put a premium version side-by-side. This will divert customer`s attention towards the lower-priced item and will double up your sales.

b). Have a clear CTA- Want more shoppers to buy your products? Then you have got to direct them to do so. This is why it is essential to have a clear ‘call-to-action that uses action, words and creates urgency amidst the customers to take immediate action.

c). Reduce Analysis Paralysis- ‘Analysis Paralysis’ is a term that describes the pattern of overthinking and overanalyzing that causes decision-making to become paralyzed. This happens on an e-commerce platform very frequently. With overwhelming choices to choose from, a visitor can get confused. Hence, it is best to keep the copy short and highlight the preferred option to reduce on the pricing page.

3. Win your Customers with Personalization

In this busy world, where people are always up to something, they hate seeing irrelevant content.

A report by Gartner says good personalization can increase profits by 15%. Hence, personalization can help shoppers to go directly to what they are looking for. Display relevant results, personalized offers, and content to your consumers in which they are truly interested. For instance, if a person is looking for a psychology book, showing him fictional books or mythological characters will not help him or her in any way.

This will result in losing a potential customer, who might decide never to visit your website again. Hence, use the data that you already have from the web and social analytics that shows who they are, what they like, and what they were looking for on your website.

Even if a visitor leaves your site without purchasing anything, you can send a personalized e-mail to them for your next promotional offers.

4. Optimize for Mobile

According to a survey by Sweor smartphones held a 63% share of all retail website visits. Hence, this is one E-commerce optimization that no online business store can afford to skip. Today, people use mobile devices than desktops. It is also one of the most vital channels for researching products and services.

Optimize your page titles and descriptions for mobile search. You can also integrate the voice search feature as well. You need to have a marketing strategy to build campaigns that will attract more visitors to your website and can increase boost conversion by 150%.

Today, users are keen to do online shopping and get products delivered to their doorstep. Hence, the E-commerce business has a brilliant future in India, and this trend is going to stay now!

If you want to start your E-commerce store or already have one, you can learn from premium quality of business courses provided by one of the best business consultants in India– Bada Bubsiness.

To know more, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads